The Social Media RFP: How to Get the Best Results


TOPIC QUESTIONS
Q1) How do you formulate a proper RFP that conveys your social media goals?
Q2) How do you identify the vendors, consultants or agencies to send your RFP to?
Q3) How do you evaluate your responses to pick the best solution?
   Event Details
Event Date:
     2010-01-19
Event Time:
     12PM - 1 PM EST
Participants:
     37
Tweets:
     346


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Moderator
maggie fox.jpg
Maggie Fox
twitter:
web: www.socialmediagroup.com
BIO: Maggie Fox is the founder and CEO of Social Media Group, one of the world's largest independent agencies helping business navigate the new socially engaged Web. Widely acknowledged as industry-leading pioneers, SMG has created and executed social media strategies for Ford Motor Company, SAP, Yamaha Motor and Harlequin Publishing. Maggie is a communications and content expert who has never met a medium she didn't like. Over the course of her ...more
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Moderator
RT : Getting ready to kick off todays #socialmedia tweetchat with Use the hashtag #sm43
RT : Getting ready to kick off todays #socialmedia tweetchat with Use the hashtag #sm43
So - welcome to tweetchat #sm43 about the social media rfp. I'll start with our first Q: how do you properly formulate a social media RFP?
The answer is - IT'S HARD, especially if the client doesn't have a good grounding, whch is why we came up with the template #sm43
The answer is - IT'S HARD, especially if the client doesn't have a good grounding, whch is why we came up with the template #sm43
There have been some comments that it's "too exhaustive" and "too long" ; the point is u need to pick & choose what u need! #sm43
buliding RFPs is a chore, our objective was to be incredibly comprehensive, deleted what's not applicable #sm43
thanks - it's intended to help clients ask the right questions to find the right partner #sm43 http://bit.ly/5hojRL
mandatories: vendor qualifications, including listing social media channels, measurement philosophy & approach #sm43
well, you need to know what you need, and the template will hopefully help u ask the right Q's http://bit.ly/5hojRL #sm43
it's intended for clients, but suggested it cld also be an excellent internal evaluation tool #sm43
it's intended for clients, but suggested it cld also be an excellent internal evaluation tool #sm43
RT : Understanding goals and audience are must haves for developing social media RFP. #sm43
RT : doing a prelim RFI will help your team understand market b4 building out actual RFP #sm43
template includes basic info as well as deep dives intro strategy, measurement, social PR, crisis comms, education & costs #sm43
template includes basic info as well as deep dives intro strategy, measurement, social PR, crisis comms, education & costs #sm43
the RFP applies to companies of all sizes (everyone wants a quality partner) - just delete what you don't need #sm43
Ok - Q2: How do you identify the vendors, consultants or agencies to send your RFP to? #sm43
I think we're on to #Q2: How do you identify the vendors, consultants or agencies to send your RFP to? #sm43
RT : #sm43 I would add to General: Who would be the Acct Mgr & Cust Serv Rep, & what are their experience/backgrnd?
How do you find possible vendors? read, read, read. Who speaks and writes intelligently on the topic? #sm43
How to find vendors? What great work have you seen? Who did it? Who comes highly recommended? #sm43
disagree. We've all been doing this long enough that you should expect to work with someone with experience #sm43
RT : AGREED. RT Q2 anyone with guru, rockstar or ninja in their bio can be ruled out #sm43
RT : I'd recommend outsourcing the actual vendor discovery & selection process in many cases to an independent #sm43
Ok - time for our final question: Q3: How do you evaluate your responses to pick the best solution? #sm43
Re: finding vendors - please do see part II of that answer ;-) #sm43
RT : Q3: Case studies, case studies, case studies #sm43
you also need to see PR skills in your counsel - crisis mgmt is a specialty #sm43
can you explain in more detail? #sm43
What about specialist agencies vs. tradition PR/mktg with a "bolt on" practice? #sm43
RT : based on prgm goals/audience needs, $, timing, experience, picking vendor tht has a proven track record is best. #sm43
Re: finding a vendor: those rules have not changed. Have they done the work? Are they qualified? Client refs? #sm43
disagree - "trad" agencies have revenue models that r not always supported by social media = fundamental dichotomy #sm43
Thanks, everyone - it's been a blast! #sm43
classic example is advertising and the media buy. How does that model transition to soc media execution & make $? #sm43
thanks for asking me - great discussion! #sm43