Fear Factor. Understanding the value of adding social media to the mix.

TOPIC QUESTIONS

Q1) Why do executives still doubt social media?

Q2) Do companies have time for social media?

Q3) Are there quick tactics that can be used to build company enthusiasm around SMM?

Event Details

Event Date:
2010-02-02
Event Time:
12PM - 1 PM EST

Participants:
338
Tweets:
1378

Moderator

B.L. Ochman

twitter: whatsnext

web: http://www.whatsnextblog.com

BIO: B.L. Ochman, is the Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, she has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996. She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

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Lesetipp: #SocialMedia: ein gutes Tool ersetzt keine schlechte Strategie | http://ow.ly/131lI (via @anitaTUSCH @mweinelt)

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Posted By: sbowmann

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Posted By: AndreaMeyer

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Posted By: carbo73

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Posted By: Marc_Meyer

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Posted By: lechickon

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Posted By: homeofcomics

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Posted By: jsandford

When will social media cease being "new"? #sm45

Posted By: Marc_Meyer

Should a Blog be Your Social Media Hub? Great post by @jaybaer http://ow.ly/133af #socialmedia

Posted By: swonderlin

@creativeyears #sm45 pushy isn't the need, education, listening, case studies are the need. #sm45

Posted By: whatsnext

@whatsnext you hit the nail on the head.Social Meida is not being explained. What's you advice as to how to begin the process? #sm45

Posted By: kbstrauss

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Posted By: abarcelos

Tweetchat Question 1: Why do executives still doubt #socialmedia? #sm45 R(HOST: @whatsnext)

Posted By: wileyccoyote

RT @Marc_Meyer: We're underway with todays #socialmedia tweetchat with @whatsnext. topic: Understanding value of SMM Use #sm45 to follow.

Posted By: eamcc

@whatsnext case studies from their competition has impact..:) #sm45

Posted By: Marc_Meyer

@Marc_Meyer social media will cease being new soon, but iterations of its evolution will continue to be new #sm45

Posted By: MaryAnnHalford

@Marc_Meyer 2007? #sm45

Posted By: socialtality

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Posted By: CraigKessler

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Posted By: INeedInfoTips

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Posted By: whatsnext

@iMediaMichelle agreed. also, you can't manage what you can't measure. another reason why #socialmedia analytics will always be key #sm45

Posted By: wileyccoyote

Execs have begun to understand social biz will have holistic impact & are looking for corp-wide initiatives & not siloed ones. #sm45

Posted By: KathyHerrmann

@whatsnext I agree 100% about use of case studies to bolster SM efforts. Often need to start small & showcase what you've accomplished #sm45

Posted By: brightmatrix

RT @dani_perez: Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year #socialmedia http://bit.ly/7PNxih

Posted By: Deborin07

NEW BLOG POST: How random tweets can lead to business benefits: http://is.gd/7wRBm #twitter #socialmedia

Posted By: markwschaefer

App. soc media adv & referrals Feb 26-27 Sex::Tech http://sextech.org #sextech #st10ech #socialmedia #socialwork #publichealth

Posted By: ansinanser

Prove the power of #socialmedia 4 #socialcause & play Women Build game 2 donate to support #ROC Habitat http://bit.ly/habitatdonate

Posted By: tippingptmedia

Best way to sell it! RT @Marc_Meyer: @whatsnext case studies from their competition has impact..:) #sm45

Posted By: MaryAnnHalford

I think that buy in by executives relies a lot on those presenting the idea. Good execs are open-minded to new ideas. #sm45

Posted By: ByDesignMktg

I struggle w/ creating "SM strategies." It's one of many touchpoints that need to be integrated into a full communications plan #sm45

Posted By: cmeddie

Q1 I think another issue is that it's not as easily compartmentalized in the bureaucratic sense. It crosses boundaries and departments #sm45

Posted By: EF_Forbes

Making the Most of Social Media Marketing – Links http://3h5b9.th8.us #socialmedia

Posted By: SBTTraining

RT @Marc_Meyer: What R U doing 4 Lunch? Join great chat w/ @whatsnext at noon EST on Value of Adding SM 2 the Mix http://bit.ly/rExdH #sm45

Posted By: ebalmaceda

RT @Marc_Meyer: We're underway with todays #socialmedia tweetchat with @whatsnext. topic: Understanding value of SMM Use #sm45 to follow.

Posted By: eamcc

RT @swonderlin: Should a Blog be Your Social Media Hub? Great post by @jaybaer http://ow.ly/133af #socialmedia

Posted By: LindsTR

Q1: Conventional marketing involves discreet project investment. #sm permeates the entire org. Hard to track investment/return #sm45

Posted By: socialtality

RT Tila Tequila (@officialTila) deletes #Twitter account!- http://bit.ly/cMQTCy #celeb #socialmedia via @anthonystevens4

Posted By: SpangledKes

RT @MaryAnnHalford: @Marc_Meyer social media will cease being new soon, but iterations of its evolution will continue to be new #sm45

Posted By: CraigKessler

RT @NeffMedia: 20+ mind-blowing social media statistics http://bit.ly/chxiG0 #socialmedia

Posted By: INeedInfoTips

@abarcelos #sm45 esp in customer service, social media is demonstrably a money Saver for many companies in the long term #sm45

Posted By: whatsnext

@iMediaMichelle agreed. also, you can't manage what you can't measure. another reason why #socialmedia analytics will always be key #sm45

Posted By: wileyccoyote

Execs have begun to understand social biz will have holistic impact & are looking for corp-wide initiatives & not siloed ones. #sm45

Posted By: KathyHerrmann

@whatsnext I agree 100% about use of case studies to bolster SM efforts. Often need to start small & showcase what you've accomplished #sm45

Posted By: brightmatrix

@creativeyears agreed. also bc the perceived "power" is now in the hands of the consumer v the brand #sm45

Posted By: wileyccoyote

@Britopian Which according to you are the best Case Studies for Social Media for Small Businesses?? #socialmedia #twitter

Posted By: convonix

@ByDesignMktg #sm45 "good execs" are often sadly behind the times with emerging media, so yes, education is key #sm45

Posted By: whatsnext

@Marc_Meyer How long did it take for e-mail or the desk phone to be "new"? There has 2B a human element of adoption time involved. #sm45

Posted By: jsandford

Excellent point RT @wileyccoyote you can't manage what you can't measure. another reason why #socialmedia analytics will always be key #sm45

Posted By: iMediaMichelle

RT @cbensen: RT @brucehorovitz Pepsi getting more pre-Super Bowl #socialmedia buzz for NOT advertising than actual advertisers #Alterian SM2

Posted By: ivanchalif

There is also a lot of grey area in experts and best practices. As that becomes more black and white, rate of adoption will increase #sm45

Posted By: EF_Forbes

@socialtality investment/return can be tracked with social media, but metrics are not the same as for direct response, for example #sm45

Posted By: whatsnext

RT @jsandford: @whatsnext Sadly sometimes you need a crisis to unfold via SM before they see the impact. #sm45

Posted By: wileyccoyote

Facebook seminar in Clearwater, FL next week. RSVP http://menaul-art.com/events/?event_id=24 #facebook #socialmedia #marketing

Posted By: menaulart

#sm45 Execs wonder who in the company can take in charge SM...seems time and resource consuming

Posted By: creativeyears

@ebalmaceda Many execs would be satisfied w a realistic forecast of #sm potential, applied to their company. #sm45

Posted By: KathyHerrmann

RT @sdholakia: [Press Release] @LithiumTech Drives More Than 100 Percent Growth in 2009 http://bit.ly/9Z4Uz8 #scrm #socialmedia | Congrats

Posted By: JohnFMoore

For social media analytics, identify influencers; track pattern of what they say about your organization, not just isolated comments.. #sm45

Posted By: brightmatrix

RT @KathyHerrmann: @ebalmaceda Many execs would be satisfied w a realistic forecast of #sm potential, applied to their company. #sm45

Posted By: socialtality

At Time Inc for the Network News Gatherers: Defining the #socialmedia Editor panel #smwnyc #smwnytime

Posted By: prnewswire

Get #Travel Companies to Listen to Ur Tweets! Social Networking Tips for Travelers (msnbc) http://bit.ly/bUgMNV #SocialMedia

Posted By: flipbooks

@brightmatrix Not just track but build relationships with those influencers if possible #sm45

Posted By: CraigKessler

@creativeyears #sm45 good point about fear of time and resource consuming. we need to demo the value with examples and metrics #sm45

Posted By: whatsnext

RT @MaryAnnHalford: #sm45 executives are concerned about how SM can scale . . .and how to measure it #sm45

Posted By: KathyHerrmann

5 Social Media Tips for Better Corporate Social Responsibility: Ann Charles is Founder and CEO of... http://bit.ly/cmGuSh #SNS #Socialmedia

Posted By: SnsToday

#sm45 executives are concerned about how SM can scale . . .and how to measure it #sm45

Posted By: MaryAnnHalford

@creativeyears #sm45 good point about fear of time and resource consuming. we need to demo the value with examples and metrics #sm45

Posted By: whatsnext

RT @MaryAnnHalford: #sm45 executives are concerned about how SM can scale . . .and how to measure it #sm45

Posted By: KathyHerrmann

5 Social Media Tips for Better Corporate Social Responsibility: Ann Charles is Founder and CEO of... http://bit.ly/cmGuSh #SNS #Socialmedia

Posted By: SnsToday

RT @whatsnext: @creativeyears #sm45 good point about fear of time and resource consuming. > Build holistic corp strat to manage. #sm45

Posted By: KathyHerrmann

RT @SocialMetric: 3 Reasons the Future of Your Nonprofit Depends on Social Media http://bit.ly/d0ZaFo #socialmedia

Posted By: zoe_cairns

@fraserlandia Great point. Always emphasize the positives & potential of social media vs. downfalls. #sm45

Posted By: brightmatrix

Look through #groups to join on #facebook http://bit.ly/cUlZhj #socialmedia #marketing #internet #website #communication

Posted By: DorriOlds

RT @EF_Forbes: There is lot of grey area in experts & best practices. As becoms more black & white, rate of adoption will increase #sm45

Posted By: MaryAnnHalford

Excellent observation @KathyHerrmann! Understanding sm big picture will yield holistic approach with holistic impact Q1 #sm45

Posted By: eamcc

@MaryAnnHalford #sm45 ask @BestBuy how social media can scale, or @Dell both are hugely successful on grand scale w/SM #sm45

Posted By: whatsnext

@CraigKessler Precisely. You have to engage, build trust & goodwill. #sm45

Posted By: brightmatrix

RT @KathyHerrmann:Execs hv begun 2 understand social biz will have holistic impact&R looking for corp-wide initiatives,not siloed ones #sm45

Posted By: wileyccoyote

@whatsnext I agree that @Dell and @BestBuy are great examples - we need more examples and success stories #sm45

Posted By: MaryAnnHalford

Tweet The Super Bowl: NFL Launches a Super Bowl Hashtag http://bit.ly/arOpFz #socialmedia

Posted By: demonickzombie

@Chrisbrogan talking with @thelarryweber about organizations changing titles for #socialmedia responsibilities http://bit.ly/2gJT56

Posted By: racepointgroup

For execs & social media, I always stress that you need to add you voice lest others speak for you. #sm45

Posted By: brightmatrix

RT @brightmatrix: @fraserlandia Great point. Always emphasize the positives & potential of social media vs. downfalls. #sm45

Posted By: whatsnext

@whatsnext Very true. the fact that #sm can be used in multi departments makes metric correlation to ROI difficult but nt impossible #sm45

Posted By: socialtality

Our founder (a mktg/sales exec) posted this blog that talks about the way 'his kind' feel. Kinda funny but true. http://bit.ly/bIH2D2 #sm45

Posted By: ByDesignMktg

RT @whatsnext: @socialtality investment/return can be tracked with social media, but metrics are not the same as for direct response, for example #sm45

Posted By: eamcc

@wileyccoyote silos are such a HUGE issue with all corp communications. agencies have to demo value of knocking them down #sm45 #sm45

Posted By: whatsnext

@brightmatrix For execs & social media... if not your voice...at the least your ears #sm45

Posted By: Marc_Meyer

RT @racepointgroup: @Chrisbrogan talking with @thelarryweber about organizations changing titles for #socialmedia responsibilities http://bit.ly/2gJT56

Posted By: BostonRS

@whatsnext I agree that @Dell and @BestBuy are great examples - we need more examples and success stories #sm45

Posted By: MaryAnnHalford

Tweet The Super Bowl: NFL Launches a Super Bowl Hashtag http://bit.ly/arOpFz #socialmedia

Posted By: demonickzombie

@Chrisbrogan talking with @thelarryweber about organizations changing titles for #socialmedia responsibilities http://bit.ly/2gJT56

Posted By: racepointgroup

For execs & social media, I always stress that you need to add you voice lest others speak for you. #sm45

Posted By: brightmatrix

RT @brightmatrix: @fraserlandia Great point. Always emphasize the positives & potential of social media vs. downfalls. #sm45

Posted By: whatsnext

@whatsnext Very true. the fact that #sm can be used in multi departments makes metric correlation to ROI difficult but nt impossible #sm45

Posted By: socialtality

Our founder (a mktg/sales exec) posted this blog that talks about the way 'his kind' feel. Kinda funny but true. http://bit.ly/bIH2D2 #sm45

Posted By: ByDesignMktg

#socialmedia Statistics from Trak.in. http://ow.ly/133kl Interesting article on user data

Posted By: CoffinMediaWork

@eamcc holistic impact is definitely how it needs to be framed: http://bit.ly/SCTY_About #sm45

Posted By: socialtality

about to go do some #socialmedia work for a client. it's weird and i like it.

Posted By: Bahnzai

@brightmatrix #sm45 you are right -conversation is already taking place in SM, others will speak for you if you don't join, #sm45

Posted By: whatsnext

RT @melshel99: 20+ mind-blowing social media statistics revisited http://bit.ly/cjsmmw from @econsultancy #socialmedia

Posted By: tommyworld

@whatsnext also want to track how Pepsi Fresh does with their new campaign launched yesterday - it is very interesting #sm45

Posted By: MaryAnnHalford

@brightmatrix For execs & social media... if not your voice...at the least your ears #sm45

Posted By: Marc_Meyer

RT @racepointgroup: @Chrisbrogan talking with @thelarryweber about organizations changing titles for #socialmedia responsibilities http://bit.ly/2gJT56

Posted By: BostonRS

@Marc_Meyer Definitely. Always learned that listening is very key to (initial) success in social media. #sm45

Posted By: brightmatrix

@brightmatrix successful SM begins with listening . . . you are so right #sm45

Posted By: MaryAnnHalford

think some of the issue is w/ accountability. Fact that SM is RECORDED foot print btwn Co&Consumer. Brings back TRUST w/in Co. #sm45

Posted By: Tbeffs

RT @CareerRocketeer: TIPS: Job Hunting in a Social Media World - http://cli.gs/9BQpg #jobangels #careeradvice #jobsearch #socialmedia

Posted By: LearnSolMary

RT @prnewswire: At Time Inc for the Network News Gatherers: Defining the #socialmedia Editor panel #smwnyc #smwnytime

Posted By: mediamastermind

By @-cacau_jedi Meu muito obrigada vai para @RicardoProchnow, que está me ajudando com o #Drimio! #-marketing #MKT #SocialMedia

Posted By: Absatzlehre

RT @MaryAnnHalford: @whatsnext also want to track how Pepsi Fresh does with their new campaign launched yesterday - it is very interesting #sm45

Posted By: creativeyears

#GasPedal #Blogwell You must put real meaning behind #SocialMedia campaigns

Posted By: darrenlister

Q1 it is more comfortable to doubt something you don't understand #sm45

Posted By: andrewmueller

Stressing that social media puts the company in the driver's seat can help buy-in. Execs like being in control. #sm45

Posted By: ByDesignMktg

often I advise companies who think they "need a FB page" to back up and look at how socmed will fit into mrktng plan, other depts #sm45

Posted By: wvpmc

@MaryAnnHalford #SM45 Pepsi new media mgr (name?) said "These days the deer have guns" can't ignore them #sm45

Posted By: whatsnext

Meu muito obrigada vai para @RicardoProchnow, que está me ajudando com o #Drimio! #Marketing #MKT #SocialMedia

Posted By: cacau_jedi

#linkedin vs. #facebook as business #socialmedia platform - http://bit.ly/abAXB3 - #aiim #ecm #e20 (via @jmancini77)

Posted By: rlavigne42

Check out this SlideShare presentation : #BlogWell Atlanta #SocialMedia Case Study: Or... http://slidesha.re/9mGRav

Posted By: darrenlister

@Marc_Meyer #sm45 so right, lurking and listening til execs get the lay of the land in social media is great strategy #sm45

Posted By: whatsnext

Q2) Do companies have time for social media? we touched on this - what do you think? #sm45

Posted By: whatsnext

RT @melshel99: 20+ mind-blowing social media statistics revisited http://bit.ly/cjsmmw from @econsultancy #socialmedia

Posted By: bstg

IMHO, biggest challenge w/execs & SM = resources. You have passion & dedication, but make sure they give you time to do it right. #sm45

Posted By: brightmatrix

Social media is not a marketing silver bullet; it's ur best friend in understanding + engaging ur customers, advocates and detractors. #sm45

Posted By: iMediaMichelle

The use of #SocialMedia #Metrics is getting more and more serious thanks to Cymfony: http://bit.ly/baDRJZ

Posted By: KarmaMediaLabs

#linkedin vs. #facebook as business #socialmedia platform - http://bit.ly/abAXB3 - #aiim #ecm #e20 (via @jmancini77)

Posted By: rlavigne42

@socialtality Thanks for the link! Will read after #sm45!

Posted By: eamcc

@whatsnext Also, start small, pick single initiative to deploy SM against that makes it easy to track conversion #sm45

Posted By: socialtality

success stories are good, don't wait though. #coke is best at listening bar none very advanced! Model what works & its easy to show #sm45

Posted By: jasonbreed

@whatsnext do you know of companies that are successfully training on getting "lay of land"? #sm45

Posted By: MaryAnnHalford

RT @whatsnext: lurking and listening til execs get the lay of the land in social media is great strategy #sm45 - ours already doing this :-)

Posted By: brightmatrix

SM is the tool to deepen the engagement achieved through breadth and frequency of other marketing tools #sm45

Posted By: MaryAnnHalford

RT @iMediaMichelle: Social media is not a marketing silver bullet; it's ur best friend in understanding + engaging ur customers, advocates and detractors. #sm45

Posted By: karimacatherine

#Foursquare is a fine #SocialMedia / #Geolocation trend, unless unlock this badge... http://ow.ly/131JQ

Posted By: c4universe

Q1 Social media metrics are new and the relationships to traditional business metrics are hard to build clear correlation #sm45

Posted By: andrewmueller

@KathyHerrmann social media is a set of tools. the Internet is so 2009, we should be talking mobile now, heh! #sm45

Posted By: whatsnext

Choosing correct channels for your biz are critical. Not everyone needs to be a fan of you on FB. #sm45

Posted By: brightmatrix

RT @whatsnext: Q2) Do companies have time for social media? we touched on this - what do you think? #sm45

Posted By: wileyccoyote

SM is a new channel more than it is a new system #sm45

Posted By: EF_Forbes

Worum es geht bei #SocialMedia und #Enterprise2.0 (via Indiskretion Ehrensache) http://bit.ly/cd0sXT

Posted By: wetzelbemm

@whatsnext reQ2: do companies have time NOT to have SM? It's the classic ROI = risk of ignoring #sm45

Posted By: kmskala

#GasPedal #Blogwell #SocialMedia is simply today's most active #marketing medium

Posted By: darrenlister

RT @whatsnext: Q2) Do companies have time for social media? we touched on this - what do you think? #sm45

Posted By: Marc_Meyer

Facebook: gruppi vs pagine http://post.ly/Lp3f #facebook #socialmedia

Posted By: socialmediatico

@jasonbreed You are so right! #sm45

Posted By: ByDesignMktg

@YourRubberRoom I think so... #socialmedia #SoCon10

Posted By: dwaynekilbourne

RT @whatsnext: Q2) Do companies have time for social media? we touched on this - what do you think? #sm45

Posted By: Route53

@whatsnext Companies have time if they open SM use to more and more staff within the company (see Coke SM policy) #sm45

Posted By: creativeyears

Just added myself to the http://wefollow.com twitter directory under: #waterloo_canada #design #raptors #tech #electro #socialmedia

Posted By: benevanswalker

Yes - but when? RT @socialtality: @whatsnext Companies need 2 formalize #sm partption into roles & responsibilities of key employees #sm45

Posted By: MaryAnnHalford

Q2: Its not do they have time for SocMed. It's why dont they have time to engage w/ their customer? #sm45

Posted By: Tbeffs

Q2 - Any company with dedicated folks & support can have time for social media. Just mind which channels are relevant for you. #sm45

Posted By: brightmatrix

Excelente!!! >>> RT @marthagabriel Social Influence Marketing Trends >>> http://bit.ly/9wRpal #socialmedia #trends

Posted By: Nayron_JR

RT @markwschaefer: NEW BLOG POST: How random tweets can lead to business benefits: http://is.gd/7wRBm #twitter #socialmedia

Posted By: graeser

@Marc_Meyer addressing the "time suck" issue needs to be addressed in selling management on "sm" channel #sm45

Posted By: MaryAnnHalford

Q2 - SM is another channel to give customers what they want. Make it a supplement to existing communications, not replacement. #sm45

Posted By: brightmatrix

Get #Travel Companies 2 Listen to Ur Tweets! Social Networking Tips 4 Travelers (msnbc) http://bit.ly/bUgMNV #SocialMedia [*Via @Flipbooks

Posted By: ChloeJewell

can't stress it enough, but brands HAVE TO MEET CONSUMERS WHERE THEY ARE. otherwise, we'll play in someone else's sandbox w our $ #sm45

Posted By: wileyccoyote

Yes&Yes Q2a) Do companies have time to grow? @whatsnext Q2) Do companies have time for social media? #sm45

Posted By: eamcc

Social Networks for Things? - http://bit.ly/bGJSRJ Interesting and possible but too much? #socialmedia #innovation

Posted By: devonbrown

@brightmatrix It's not the channels you choose, but how you go about building and creating content and communities with it #sm45

Posted By: CraigKessler

RT @jsandford:I think its helpful to explain that SM isnt a thing as much as a channel. Tools then support the channel comm-thumbs up #sm45

Posted By: ByDesignMktg

#sm45 how do you explain the value of making time for social media to your clients? what's working for you? #sm45

Posted By: whatsnext

@Marc_Meyer I agree on the time suck factor - it is a slippery slope . . . #sm45

Posted By: MaryAnnHalford

@whatsnext Exactly. U don't have a plan 4 talking on phone but for communication. Add #sm to mix, incl supporting needs - tech, etc #sm45

Posted By: KathyHerrmann

RT @markwschaefer: NEW BLOG POST: How random tweets can lead to business benefits: http://is.gd/7wRBm #twitter #socialmedia

Posted By: graeser

@Marc_Meyer addressing the "time suck" issue needs to be addressed in selling management on "sm" channel #sm45

Posted By: MaryAnnHalford

Q2 - SM is another channel to give customers what they want. Make it a supplement to existing communications, not replacement. #sm45

Posted By: brightmatrix

Get #Travel Companies 2 Listen to Ur Tweets! Social Networking Tips 4 Travelers (msnbc) http://bit.ly/bUgMNV #SocialMedia [*Via @Flipbooks

Posted By: ChloeJewell

RT @blogbrevity: Social media must be aligned with overall biz objectives and be a part of an integrated plan. > Exactly. #sm45

Posted By: KathyHerrmann

RT @devonbrown: Social Networks for Things? - http://bit.ly/bGJSRJ Interesting and possible but too much? #socialmedia #innovation

Posted By: VioletCaren

Social media takes "time" because developing "relationships" takes time. #sm45

Posted By: blogbrevity

Coke trains and certifies people within the company who can use SM to talk in the name of the company #sm45

Posted By: creativeyears

@MaryAnnHalford: I'd argue that SM isn't a channel but a component of many channels #sm45

Posted By: socialtality

@eamcc #sm45 can companies afford to ignore the conversation about them? no way. how are you guys helping your clients understand that #sm45

Posted By: whatsnext

@wileyccoyote and that requires mapping where your targeted consumer is . . great point #sm45

Posted By: MaryAnnHalford

#GasPedal #Blogwell Companies interested in #SocialMedia are often closely tied to tech

Posted By: darrenlister

@Marc_Meyer that time sink + the dictate that they have to do it themselves, not outsource the function - big obstacle for sm biz #sm45

Posted By: wvpmc

@whatsnext What's the ROI of a desk phone? What about e-mail? Why should SM be diff? #sm45

Posted By: jsandford

Social media must be aligned with overall biz objectives and be a part of an integrated plan. #sm45

Posted By: blogbrevity

@whatsnext Q2 Companies must find time thru a social media plan that fits their needs #sm45

Posted By: ebalmaceda

@wileyccoyote both time and resources. For many it would likely take a reallocation of resources #sm45

Posted By: andrewmueller

@karimacatherine Basics still rule: "what" + "why" for engaging social crucial to measuring effectively #sm45 (via smart cookie @Marc_Meyer)

Posted By: iMediaMichelle

@Marc_Meyer Agree, people don't realize things like research, reading, listening, searching are simple activities that require time #sm45

Posted By: CraigKessler

The number of users who have been spammed via social network sites has risen by 70% in the past year http://bit.ly/auceVT #socialmedia #spam

Posted By: PolishJedi

Well said RT @jsandford: @whatsnext What's the ROI of a desk phone? What about e-mail? Why should SM be diff? #sm45

Posted By: billrobbCisco

10 puntos para brindar valor agregado a nuestras campañas de #SocialMedia ---> http://tinyurl.com/yz5c7rb

Posted By: hispafx

RT @blogbrevity: Social media must be aligned with overall biz objectives and be a part of an integrated plan. > Exactly. #sm45

Posted By: KathyHerrmann

RT @devonbrown: Social Networks for Things? - http://bit.ly/bGJSRJ Interesting and possible but too much? #socialmedia #innovation

Posted By: VioletCaren

Social media takes "time" because developing "relationships" takes time. #sm45

Posted By: blogbrevity

Coke trains and certifies people within the company who can use SM to talk in the name of the company #sm45

Posted By: creativeyears

@socialtality so you are getting at the need for sm to be integrated with other channels - i agree with that #sm45

Posted By: MaryAnnHalford

Here,here! RT @blogbrevity: Social media takes time because developing relationships takes time. #sm45

Posted By: wileyccoyote

@creativeyears Interesting. You have any links, info on what the training is like? #sm45

Posted By: EF_Forbes

RT @blogbrevity: Social media takes "time" because developing "relationships" takes time. #sm45

Posted By: whatsnext

@CraigKessler I agree, but shouldn't you also be selective on which channel(s) will best reflect your resources & capabilities? #sm45

Posted By: brightmatrix

@jsandford we know social media can't be ignored. would like to discuss how to make tjat point to clients #sm45

Posted By: whatsnext

Time value of Twitter? My time is more focused b/c I follow my group of online media experts who are my news curators. #sm45

Posted By: bdresher

Try selling mgmt on social media ROI when they are aware of the time suck quotient..that is indeed a slippery slope #sm45

Posted By: Marc_Meyer

5 Things T