Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

TOPIC QUESTIONS

Q1) How do you define positive sentiment?

Q2) How does that impact your organizational goals?

Q3) How do you know that what you are measuring matters?

Event Details

Event Date:
2010-02-16
Event Time:
12PM - 1 PM EST

Participants:
396
Tweets:
1045

Moderator

Katie Delahaye Paine

twitter: kdpaine

web: www.kdpaine.com

BIO: Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of quest ...more

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Chamath P. (VP at FB): Our mobile success is greater in larger countries #GSMA #Barcelona #MWC10 #socialmedia #MWC

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RT: @MSAdvertising Download our B2B Social Media White Paper – Learn & Earn http://bit.ly/dt6Eaz - good stuff, people! #socialmedia

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Thank YOU @Marc_Meyer for emphasizing on it once more : Social media requires planning! #socialmedia

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RT @tinucherian 22 random twitter tips [new] http://is.gd/8vf6q #socialmedia via @trendtracker @askaaronlee

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"Beware the #SocialMedia one-trick-pony – Hiring an SM Director, Part 2." @thebrandbuilder http://bit.ly/aLRTmC

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22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia via @TrendTracker @AskAaronLee

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Chamath P. (VP at FB): In Indonesia almost the 100% of our users access via mobile #GSMA #Barcelona #MWC10 #socialmedia #MWC

Posted By: mendezlive

Chamath P. (VP at FB): In Indonesia almost the 100% of our users access via mobile #GSMA #Barcelona #MWC10 #socialmedia #MWC

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Don Alphonso über die 'Schelmexperten des sozialen Internets' http://bit.ly/9YAGgt (FAZ) #socialmedia #web

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RT @prnewswire: Social media adoption by U.S. small businesses doubles since 2009 http://budurl.com/uuuy #socialmedia ^CC

Posted By: shesosocial

Thank YOU @Marc_Meyer for emphasizing on it once more : Social media requires planning! #socialmedia

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I created a new #SocialMedia on http://www.mytweetmark.com/dojofighter ##mma mma

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Why #SocialMedia Means Big Opportunities for Women (mashable) - http://short.to/17bu4

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RT @marketingfltr: Social Media turning Marketers into Media Cos? http://bit.ly/ctn2RV #socialmedia #sCRM #CMO #marketing #brand #innovation

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Just had a great chat with @garygorman about #4N, #PR and #socialmedia and we're planning to meet up in a few weeks time!

Posted By: Nigel_Morgan

RT @mikefixs Why #SocialMedia Means Big Opportunities for Women (mashable) - http://short.to/17bu4

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RT @mikefixs Why #SocialMedia Means Big Opportunities for Women (mashable) - http://short.to/17bu4

Posted By: socialmediafltr

RT @GirlyGazette: Girly Goodies: App Alert! http://goo.gl/fb/XcwI #breakingnews #gourmetgals #socialmedia

Posted By: DigitalKadi

#socialmedia Google está haciendo un nuevo intento de los medios de comunicación social con Buzz

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Chamath P. (VP at FB): We try to translate the site as much coloquial as we can. (+70 langs) #GSMA #Barcelona #MWC10 #socialmedia #MWC

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Chamath P. (VP at FB): We try to translate the site as much coloquial as we can. (+70 langs) #GSMA #Barcelona #MWC10 #socialmedia #MWC

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#socialmedia MySpace Gets The Hitler Meme Treatment: This Hitler Meme video about the firing of MySpace CEO Owen V... http://bit.ly/aUcQvx

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#socialmedia Hands-on With the HTC Desire (With Video): Considering just how similar the new HTC Desire is to the ... http://bit.ly/97SybI

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#socialmedia Social Music Player TuneWiki Gets An Infusion From NTT Docomo: Social music player TuneWiki is on a f... http://bit.ly/9rRiud

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#socialmedia Peanut Labs Launches Groupon-Like Deals In Virtual Currency Offers: We recently wrote about 8Coupons ... http://bit.ly/bTLT20

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#socialmedia Facebook Launches Zero, A Text-Only Mobile Site For Carriers: At the Mobile World Congress 2010, Face... http://bit.ly/aMth4E

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I created a new #SocialMedia on http://www.mytweetmark.com/dojofighter ##mma mma

Posted By: dojofighter

#SocialMedia Survey Tuesday: How do you promote your content on Twitter?

Posted By: PattiFousek

Just added myself to the http://wefollow.com twitter directory under: #au #music #muscian #business #marketing #socialmedia

Posted By: Doc_Deuce

22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia /via @TrendTracker

Posted By: RyanRancatore

RT @prnewswire: Social media adoption by U.S. small businesses doubles since 2009 http://budurl.com/uuuy #socialmedia ^CC

Posted By: AmandaSm4

Check this out: Twitter demographics poses more opportunities for brand engagement-http://tinyurl.com/yh2oxst #eventprofs #socialmedia

Posted By: CarlyAshR

10 #socialmedia #gov20 white papers available for download: http://bit.ly/cSuUUX #lti10 | Great content, if I do say so myself...

Posted By: wileyccoyote

RT @xanpearson: 5 Things FedEx Has Learned about Managing Relationships through #SocialMedia http://bit.ly/b5XWR2 (via @mattceni @DanSchwabel)

Posted By: KevinBrandall

5 Basics for Making the Scene in #SocialMedia http://shar.es/m1CUy

Posted By: karendval

New Blog Post: The Numbers Don't Lie http://ow.ly/17Ou0 #socialmedia

Posted By: FreelanceSM

@gemmawent: Social Media Marketing:Do u know enough to know where to begin? http://ow.ly/17Tha {via @treypennington @chrish10 } #socialmedia

Posted By: karimacatherine

RT @derekmarkham: Hide Your Kids: The Social Media Marketers are Coming http://bit.ly/aPxW5p (starting at age 7!) #socialmedia

Posted By: annabrones

RT @AskAaronLee: 22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia via @TrendTracker

Posted By: taodafen

20+ mind-blowing social media statistics revisited http://bit.ly/b9P0tl #bmeurope #socialmedia

Posted By: UnicornRW

RT @wileyccoyote: 10 #socialmedia #gov20 white papers available for download: http://bit.ly/cSuUUX #lti10 | Great content.

Posted By: maustinjames

RT @gutjahr: Don Alphonso über die 'Schelmexperten des sozialen Internets' http://bit.ly/9YAGgt (FAZ) #socialmedia #web

Posted By: Jens_Rittgerodt

My thoughts exactly!! RT @Visible_Banking Overview of Social Media & Banking in Russia & CIS by @dngusev http://ow.ly/Yw5a #socialmedia

Posted By: sandsss

Track your Followers and UnFollowers Through Buzzom Premium http://nxy.in/n58iz #socialmedia

Posted By: bexdeep

#socialmedia #job - Answer the following question - How can you use Facebook and... - http://jobs.socialmedia.biz/t/1401090 #jobs

Posted By: SMediaJobs

News Update at Loungepk.com: Swivel Adds Sharing, Becomes Google Docs For... http://bit.ly/bc0K7I #business #internet #media #socialmedia

Posted By: loungepk

10 #socialmedia #gov20 white papers available for download provided by @INgageNetworks http://bit.ly/aWUhv0

Posted By: iQSolutions

Can You Get Paid to Tweet? (Part 1) - rww http://bit.ly/bfuLBW #socialmedia

Posted By: barbarismi

RT @smarterbiz: Content isn't King, & neither are you. Another take: http://bit.ly/baA3rD #socialmedia (a reply to a post by @chrisbrogan)

Posted By: derekbrown

"Social Media won't work in Asia". Really? Unilever uses bloggers to test Pond's Age Miracle moisturizer http://bit.ly/9tBXn3 #socialmedia

Posted By: convonix

A little less than 30 minutes to Today's #socialmedia tweetchat w/ @kdpaine topic: sentiment analysis in social media. #sm47

Posted By: Marc_Meyer

Facebook launches ZERO - text-based site for mobiles. The carriers are gonna love this: http://su.pr/1auVxN #socialmedia

Posted By: twechy

RT @gutjahr: Don Alphonso über die 'Schelmexperten des sozialen Internets' http://bit.ly/9YAGgt (FAZ) #socialmedia #web

Posted By: MuT_de

Does Social Sell? http://ow.ly/17TNF via @adweekdotcom #socialmedia

Posted By: nogueiradiana

22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia via @TrendTracker @AskAaronLee

Posted By: livetorque

marc meyer: A little less than 30 minutes to Today's #socialmedia tweetchat w/ @kdpaine topic: sentime... http://bit.ly/aDT5gn #socialmedia

Posted By: the_networks

RT @jenniferggraham: Does Social Sell? http://bit.ly/bpuOo1 (via @BrandweekDotCom) #socialmedia //REMEMBER! It's a tactic, not a strategy!

Posted By: TheVTCannonball

#Echtzeitnetz und #Socialmedia als "gigantische Tupperwareparty" http://tinyurl.com/ydd48ty via @corvus_albus #FAZ #DonAlphonso

Posted By: Elsbetha

Social Savvy: 20+ Random Twitter Tips http://bit.ly/9VYOlb #socialmedia #Twitter

Posted By: BNIcreative

Facebook launches ZERO - text-based site for mobiles. The carriers are gonna love this: http://su.pr/1auVxN #socialmedia

Posted By: twechy

RT @gutjahr: Don Alphonso über die 'Schelmexperten des sozialen Internets' http://bit.ly/9YAGgt (FAZ) #socialmedia #web

Posted By: MuT_de

Does Social Sell? http://ow.ly/17TNF via @adweekdotcom #socialmedia

Posted By: nogueiradiana

@thebrandbuilder fundamental problem w/moving forward with #smROI is that currently everyone's def of R.O.I. is different. #socialmedia

Posted By: karimacatherine

What Consumers Will Pay for Online Content [STATS] #SocialMedia http://bit.ly/bdaVvX

Posted By: LizzieReachMD

What Consumers Will Pay for Online [STATS]: Movies, music, and games top a new list from Nielsen... http://bit.ly/9WdcNs #SNS #Socialmedia

Posted By: SnsToday

#socialmedia Predicciones para 2010 en los medios de comunicacion social

Posted By: arrarraf

El poder de las redes sociales al servicio de la empresas http://bit.ly/ddTxKm #socialmedia #sm #smhw

Posted By: angel189

Mashable: What Consumers Will Pay for Online [STATS] http://bit.ly/935xY1 #socialmedia

Posted By: EmmanuelGonot

Open Text Everywhere for BlackBerry ( mobile #ecm access, workflow and #socialmedia) demoed at Mobile World http://bit.ly/cwgqRO #opentext

Posted By: wernerdejong

Just added myself to the http://wefollow.com twitter directory under: #galway_ireland #web #hustonschool #socialmedia #digitalmedia #film

Posted By: MADmedia09

Facebook Launches Zero, A Text-Only Mobile Site For Carriers - techcrunch http://bit.ly/9MzZp #socialmedia #mobile

Posted By: bsak

Just added myself to the #socialmedia, #design, #network, #cloud, #GUI, #interaction, and #typography Twitter lists on http://twibes.com

Posted By: typographyEcho

Just added myself to the #socialmedia, #design, #network, #cloud, #GUI, #interaction, and #typography Twitter lists on http://twibes.com

Posted By: typeEchoLess

Increase This Year’s Marketing Budget For Social Media: http://bit.ly/aOdv0P #socialmedia

Posted By: ExactDrive

#socialmedia Brian Solís dice que Mobile es la próxima frontera para la acción de marca

Posted By: arrarraf

RT @gutjahr: Don Alphonso über die 'Schelmexperten des sozialen Internets' http://bit.ly/9YAGgt (FAZ) #socialmedia #web

Posted By: brocksrocks

RT @DWestJr: Best practices tip: post high value messages to build your brand - http://tinyurl.com/ye3epft #socialmedia

Posted By: FastCoach

RT @whitecoatstrat: Great #socialmedia read - MM&M: Patient Marketing Report: Friending Social Media - http://ow.ly/17Tdd

Posted By: MrsTrout08

Your social media success starts with building relationships with individuals... one at a time. #socialmedia

Posted By: BbeS

Create a Social Website in 2 Minutes - http://su.pr/28v5wR #socialmedia #design #webdesign #socialnetworking

Posted By: ImJoePerez

RT @livetorque: 22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia via @TrendTracker @AskAaronLee

Posted By: kavitak

@briansolis Oh! SMO helps SEO. Are you saying that because #socialmedia is now driving more traffic than search?

Posted By: Hassanmirza

#socialmedia chat today on Sentiment Analysis, moderated by @kdpaine. Starts in 10 mins http://hashtagsocialmedia.com/live

Posted By: hcdelp

@valdiskrebs Some commentary get going on your quiz & the discussion of influence - http://bit.ly/bNoSh7 #socialmedia

Posted By: odomlewis

Islamic World Incubation: I was wowed by the new social media initiatives that young Islamic entrepren... http://bit.ly/cKefrp #socialmedia

Posted By: socialmediabill

The Met's mea culpa: What is your policy on staff access to social networking sites, such as Facebook ... http://bit.ly/aTEMI4 #socialmedia

Posted By: socialmediabill

Southwest Deftly Pilots the Smith Crisis: ADOTAS – Airlines have been notoriously slow to pick up on s... http://bit.ly/c9vTt3 #socialmedia

Posted By: socialmediabill

Just added myself to the http://wefollow.com twitter directory under: #charity #family #smallbusiness #entrepreneur #socialmedia

Posted By: DL_Turner

RT @hcdelp: #socialmedia chat today on Sentiment Analysis, moderated by @kdpaine. Starts in 10 mins http://hashtagsocialmedia.com/live

Posted By: Synthesio

Has social networking become too much of a good thing? http://bit.ly/aoZB6j - #networking #socialmedia

Posted By: shannonholato

Confessions of a Real-Life Twitter Squatter (via AdAge) http://bit.ly/cOWB78 #socialmedia

Posted By: Monster_WORKS

10 minutes to today's #socialmedia tweetchat w/ me: topic: sentiment analysis in social media. #sm47 -- is ur Tweetdeck column set up?

Posted By: kdpaine

22 Random Twitter Tips [New] http://is.gd/8vF6q by @TrendTracker #socialmedia

Posted By: adamsconsulting

22 Random Twitter Tips [New] http://is.gd/8vF6q by @TrendTracker #socialmedia / via: @adamsconsulting

Posted By: armanss

RT @adamsconsulting: 22 Random Twitter Tips [New] http://is.gd/8vF6q by @TrendTracker #socialmedia

Posted By: CarolinaMillan

RT @ImJoePerez: Create a Social Website in 2 Minutes - http://su.pr/28v5wR #socialmedia #design #webdesign #socialnetworking

Posted By: web2feed

Control Is A Major Fear In Social Media http://bit.ly/9ub66z #socialmedia #SMM

Posted By: MarianBU

RT @kdpaine: 10 MIN to today's #socialmedia tweetchat w/ me: sentiment analysis in social media. #sm47 -- is ur Tweetdeck column set up?

Posted By: Vital_Design

22 Random Twitter Tips [New] http://is.gd/8vF6q by @TrendTracker #socialmedia via @adamsconsulting

Posted By: Sung_H_Lee

RT @kdpaine: 10 mins to #socmedia tweetchat w/ me. topic: sentiment analysis in social media. #sm47 -- is ur Tweetdeck column set up?

Posted By: kayawalton

#Socialmedia is media designed to be disseminated through social interaction, created using highly accessible and scalable techniques.

Posted By: impax

Are you monitoring, listening or developing #socialmedia Intelligence? http://bit.ly/aRTgEY

Posted By: socialtality

22 Random Twitter Tips [New] http://is.gd/8vF6q by @TrendTracker #socialmedia / via: @adamsconsulting

Posted By: armanss

RT @adamsconsulting: 22 Random Twitter Tips [New] http://is.gd/8vF6q by @TrendTracker #socialmedia

Posted By: CarolinaMillan

RT @RyanRancatore: 22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia /via @TrendTracker

Posted By: jakelacaze

#socialmedia Juego de Zynga Farmville en Facebook, cuenta ahora con los usuarios más activos de Twitter

Posted By: arrarraf

RT @PattiFousek: #SocialMedia Survey Tuesday: How do you promote your content on Twitter?

Posted By: UNH_PRINTMAIL

#socialmedia "Facebook es el futuro de los micropagos"

Posted By: arrarraf

News Update at Loungepk.com: Man Checks-In Everywhere But Foursquare Rehab #fb http://bit.ly/bsXJFv #business #media #socialmedia

Posted By: loungepk

RT @PattiFousek: #SocialMedia Survey Tuesday: How do you promote your content on Twitter?

Posted By: EnviroVantage

comScore: active Facebook users under the age of 24 dipped to an all-time low in the fourth quarter of 2009 #socialmedia #social

Posted By: chrishedick

come chat with @kdpaine for the next hour discussing Sentiment Analysis & monitoring. follow along on #sm47

Posted By: jasonbreed

RT @Marc_Meyer: A little less than 5 mins to Today's #socialmedia tweetchat w/ @kdpaine topic: sentiment analysis in social media. #sm47

Posted By: MackCollier

Vancouver, the World's largest #SocialMedia experiment? @SBoSM (via Harvard Business Review) http://bit.ly/9egf5a

Posted By: AnneWeiskopf

#socialmedia is the external extension of seo/content? Great article: www.bit.ly/b5spRc

Posted By: paultreanor

Internet - State of the Union Infograph http://bit.ly/9fwyqu #SocialMedia

Posted By: YungWu

RT @adamsconsulting: 22 Random Twitter Tips [New] http://is.gd/8vF6q by @TrendTracker #socialmedia

Posted By: Krystjen1

#socialmedia "Facebook es el futuro de los micropagos"

Posted By: arrarraf

News Update at Loungepk.com: Man Checks-In Everywhere But Foursquare Rehab #fb http://bit.ly/bsXJFv #business #media #socialmedia

Posted By: loungepk

RT @sourcepov: Join us WEDS 1pET for "Content Promotion thru #SocialMedia" .. s/b some great insights, w/ new #SMCHAT moderator @EF_Forbes

Posted By: bpluskowski

RT @MackCollier: RT @Marc_Meyer: A little less than 5 mins to Today's #socialmedia tweetchat w/ @kdpaine topic: sentiment analysis in social media. #sm47

Posted By: Inkling_Media

#sm47 is about to start. 1st ?? of the day: 1) How do you define positive sentiment?

Posted By: kdpaine

@MackCollier Thanks Mack. I haven't talked with you in awhile! #socialmedia #sm47

Posted By: Marc_Meyer

7 #corporate phobias 2 use #socialmedia | #Howto Surpass them ! Via @binterest http://su.pr/6m4s5m

Posted By: cheth

22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia (via @TrendTracker @AskAaronLee)

Posted By: Joseph_Sa

Is social media at the breaking point? Great analysis: http://bit.ly/9y6uIn #socialmedia

Posted By: irenemalin

Die Präsentation zu #socialmedia und #sim vom Kommunikationsseminar der IT Profits am 11.02.10 gibt's hier: http://ow.ly/17Ug7

Posted By: an_kl

22 Random Twitter Tips [New] http://is.gd/8vF6q by @TrendTracker #socialmedia ~ via @Sung_H_Lee @adamsconsulting

Posted By: Tech_Blend

#SM47 3rd question of the day: 3) How do you know that what you are measuring matters?

Posted By: kdpaine

State of the Union on Internet: Infograph shows Internet has gone mainstream http://bit.ly/9fwyqu #SocialMedia

Posted By: YungWu

RT @cheth: 7 #corporate phobias 2 use #socialmedia | #Howto Surpass them ! Via @binterest http://su.pr/6m4s5m

Posted By: debbyfriend

RT @jasonbreed: come chat with @kdpaine for the next hour discussing Sentiment Analysis & monitoring. follow along on #sm47

Posted By: EdHartigan

RT @MackCollier: RT @Marc_Meyer: A little less than 5 mins to Today's #socialmedia tweetchat w/ @kdpaine topic: sentiment analysis in social media. #sm47

Posted By: alewi854

What Consumers Will Pay for Online [STATS] http://twlv.net/s6743n #socialmedia

Posted By: socialmdnsw

RT @cheth: 7 #corporate phobias 2 use #socialmedia | #Howto Surpass them ! Via @binterest http://su.pr/6m4s5m

Posted By: meleneone

There. @shonali: Just 20 minutes left for #measurePR. Who's joining today? #sandiego #socialmedia

Posted By: thedoubleb

Q1 Positive sentiment is subjective based on topic, context. Definition varies based on these and other variables. #sm47

Posted By: rmpapag

Just added myself to the http://wefollow.com twitter directory under: #new #art #food #design #socialmedia #entrepreneur

Posted By: carolinelau

RT @RyanRancatore: 22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia /via @TrendTracker

Posted By: trygveo

Confessions of a Real-Life Twitter Squatter http://adage.com/u/QNWaMa #socialmedia

Posted By: NYSMRT

22 Random Twitter Tips [New] http://is.gd/8vF6q by @TrendTracker #socialmedia via @adamsconsulting @Sung_H_Lee

Posted By: paul_steele

#SM47 3rd question of the day: 3) How do you know that what you are measuring matters?

Posted By: kdpaine

State of the Union on Internet: Infograph shows Internet has gone mainstream http://bit.ly/9fwyqu #SocialMedia

Posted By: YungWu

RT @cheth: 7 #corporate phobias 2 use #socialmedia | #Howto Surpass them ! Via @binterest http://su.pr/6m4s5m

Posted By: debbyfriend

New blog post: Starting over with Social Bookmarking « #b0pen http://bit.ly/d2y7tL #smgov #socialmedia #delicious

Posted By: RBsTweets

Here we go! RT @kdpaine: #sm47 is about to start. 1st ?? of the day: 1) How do you define positive sentiment?

Posted By: jasonbreed

RT @adamsconsulting: 22 Random Twitter Tips [New] http://is.gd/8vF6q by @TrendTracker #socialmedia

Posted By: YuyisYoville

RT @irenemalin: Is social media at the breaking point? Great analysis: http://bit.ly/9y6uIn #socialmedia

Posted By: grossiro1

RT @adamsconsulting: 22 Random Twitter Tips [New] http://is.gd/8vF6q by @TrendTracker #socialmedia

Posted By: mizz_ara

@TrendTracker: 22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia | Glen Bridgewater Tweets ;-)

Posted By: ckburgess

What Consumers Will Pay for Online [STATS] http://twlv.net/s6743n #socialmedia

Posted By: socialmdnsw

RT @cheth: 7 #corporate phobias 2 use #socialmedia | #Howto Surpass them ! Via @binterest http://su.pr/6m4s5m

Posted By: meleneone

There. @shonali: Just 20 minutes left for #measurePR. Who's joining today? #sandiego #socialmedia

Posted By: thedoubleb

Q1 Positive sentiment is subjective based on topic, context. Definition varies based on these and other variables. #sm47

Posted By: rmpapag

RT @askaaronlee: 22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia via @TrendTracker

Posted By: yourgiftcloset

RT @swonderlin: 6 Powerful Social Media Persuasion Techniques http://ow.ly/17Baf #socialmedia

Posted By: calbraininjury

Try our very affordable #socialmedia assistance retainer packages to help you manage your online presence. http://ow.ly/17F7R

Posted By: directassist

Love In The Time of Social: 12 Elements Of a Healthy Twitter Relationship - if only r'ships were this easy! http://ow.ly/17K8U #socialmedia

Posted By: sasoffer

@rmpapag #sm47 would "desirable" be a better term than "Positive" ?

Posted By: kdpaine

http://ow.ly/17Pd4 - how the #fashion industry uses #socialmedia

Posted By: adrenoimages

http://ow.ly/17OD8 - how the #fashion industry uses #socialmedia

Posted By: adrenoimages

in case this was missed (malformed hashtag) RT @kdpaine #sm47 2nd question of the day: 2) How does that impact your organizational goals?

Posted By: RepuTrack

@rmpapag #sm47 and don't forget goals? maybe you want to be invisible??

Posted By: kdpaine

Watch "LOGORAMA"- Did the Michelin Man really just say that??? http://bit.ly/cS0grU #advertising #design #socialmedia #humor

Posted By: MattAlbert84

Compete Inc. Report Shows Facebook tops Google in directing web traffic http://bit.ly/aBJobu Develop your #socialmedia stragey now

Posted By: benvh4

@wharman #sm47 LOL, but that's actually a criteria I hadn't considered

Posted By: kdpaine

RT @sengineland Is #Facebook Becoming More Important Than #Google? http://selnd.com/bXjSN2 #socialmedia #traffic

Posted By: JanisMiller

Use Social Media to Treat Customers as Partners: http://bit.ly/d7YKAl - #socialmedia

Posted By: shannonholato

GWU survey: 89% journalists said they turn to blogs for story research, 65% to social media sites. #socialmedia #journalism #publishing

Posted By: chrishedick

#SM47 and we're off!

Posted By: kdpaine

RT @askaaronlee: 22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia via @TrendTracker

Posted By: yourgiftcloset

RT @swonderlin: 6 Powerful Social Media Persuasion Techniques http://ow.ly/17Baf #socialmedia

Posted By: calbraininjury

Try our very affordable #socialmedia assistance retainer packages to help you manage your online presence. http://ow.ly/17F7R

Posted By: directassist

Love In The Time of Social: 12 Elements Of a Healthy Twitter Relationship - if only r'ships were this easy! http://ow.ly/17K8U #socialmedia

Posted By: sasoffer

Q1 measuring positive sentiment. if you can understand the noise, that's positive. At least you know what's being said, then u can act #sm47

Posted By: jasonbreed

@kdpaine Q1: source, subject, content. Language & context are key. Comments handling and tracking to make sure [+] is balanced by [-] #sm47

Posted By: RepuTrack

@kdpaine positive is what's desirable... #sm47

Posted By: Marc_Meyer

Joining us? RT @jasonbreed: come chat w/ @kdpaine for the next hour discussing Sentiment Analysis & monitoring. follow along on #sm47

Posted By: elhoust

Mal im Ernst: #EMail und #SocialMedia - geht da was?

Posted By: GFruendt

Northeast Contact Center Forum #NECCF spring meet http://bit.ly/9BFYGw - I'll be hosting #customerservice meets #SM #SocialMedia roundtable

Posted By: mpace101

#sm47 Q1 @kdpaine Agreed. Variables come from Goals. Yes, desirable is a better word.

Posted By: rmpapag

Joining the chat with @kdpaine for next hour. Jump in at #sm47

Posted By: socialtality

#SM47 what about in a crisis, how do you define positive sentiment if you're Toyota + best u can hope for is neutral?

Posted By: kdpaine

Mashable: What Consumers Will Pay for Online [STATS]: Movies, music, and games top a new list from Nie... http://bit.ly/935xY1 #socialmedia

Posted By: eMarketingMania

RT @askaaronlee: 22 Random Twitter Tips [New] http://is.gd/8vF6q #socialmedia via @TrendTracker

Posted By: mizz_ara

RT @Marc_Meyer: A little less than 5 mins to Today's #socialmedia tweetchat w/ @kdpaine. Topic: sentiment analysis in social media. #sm47

Posted By: sonnygill

Reading : What Consumers Will Pay for Online [STATS] http://bit.ly/935xY1 #socialmedia

Posted By: Kalangs

#SocialMedia: What Consumers Will Pay for Online [STATS] http://bit.ly/acw6Vo

Posted By: Nikken_Brian

#SocialMedia: What Consumers Will Pay for Online [STATS] http://bit.ly/935xY1

Posted By: ChrisSavas

@RepuTrack #sm47 yes, definitely !

Posted By: kdpaine

RT @kdpaine: #SM47 what about in a crisis, how do you define positive sentiment if you're Toyota + best u can hope for is neutral?

Posted By: jetsnow

#SocialMedia What Consumers Will Pay for Online [STATS]: Movies, music, and games top a new list from Nielsen of t... http://bit.ly/935xY1

Posted By: Greg_Yelas

@Marc_Meyer #sm47 so how do automated sentiment analyzers figure that out?

Posted By: kdpaine

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Posted By: vividsocial

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Posted By: Interactyx

Oder: #EMail, #Belzasar, #SocialMedia und dann dieses http://bit.ly/92UL02

Posted By: GFruendt

What Consumers Will Pay for Online [STATS] http://bit.ly/a0A9s7 #socialmedia

Posted By: Tweetamar

@kdpaine @marc_Meyer why would you look at anything other than specific net sentiment for Toyota - and decompose to + & 1 drivers? #sm47

Posted By: tomob

#socialmedia the definition of positive or negative is clear but what is the interpretation of neutral?

Posted By: steve_dodd

#SocialMedia: What Consumers Will Pay for Online [STATS] http://bit.ly/acw6Vo

Posted By: swichi293

Bill Byrne, PR consultant in San Diego by way of NYC. Green/action sports/tech. Not a #socialmedia #expert, but I play one on TV #measurepr

Posted By: thedoubleb

@kdpaine Q1 #SM47 "positive" in a crisis could be measured as short-lived or contained to small groups.

Posted By: eamcc

Q1 #sm47 Automated Sentiment can only get you so far. There has to be human review for successful evaluation/analysis

Posted By: rmpapag

Is automated reliable? RT @kdpaine: @Marc_Meyer #sm47 so how do automated sentiment analyzers figure that out? #sm47

Posted By: JoeKikta

Reading : What Consumers Will Pay for Online [STATS] http://bit.ly/935xY1 #socialmedia

Posted By: Kalangs

#SM47 'Positive' sentiment is a hard concept to narrowly define, but if I had to, I'd say it's indicating good feelings to a neutral judge.

Posted By: CoryOBrien

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Posted By: esjournalist

#sm47 Consistency is as important as defining levels of sentiment. If "positive" is always applied the same, you can measure & track trends

Posted By: hcdelp

@JoeKikta automated sentiment isn't enough on its own. needs human touch to take into account context, tone etc #sm47

Posted By: EdHartigan

@JoeKikta #sm47 that is perhaps THE question of the day.

Posted By: kdpaine

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Posted By: amasandiego

RT @rmpapag Q1 #sm47 Automated Sentiment can only get you so far. There has to be human review for successful evaluation/analysis #sm47

Posted By: socialtality

Extend Beyond #Moodle by Using Social Learning: http://bit.ly/58go3p #elearning #socialmedia #lms #interactyx

Posted By: Interactyx

Oder: #EMail, #Belzasar, #SocialMedia und dann dieses http://bit.ly/92UL02

Posted By: GFruendt

What Consumers Will Pay for Online [STATS] http://bit.ly/a0A9s7 #socialmedia

Posted By: Tweetamar

@kdpaine @marc_Meyer why would you look at anything other than specific net sentiment for Toyota - and decompose to + & 1 drivers? #sm47

Posted By: tomob

#SM47 Alternatively, positive sentiment can be defined (somewhat circularly) as anything that is not negative sentiment.

Posted By: CoryOBrien

@eamcc #SM47 exactly. it really is more time-defined. If negative goes away in a few days as opposed to a few weeks

Posted By: kdpaine

agreeRT @EdHartigan: @JoeKikta automated sentiment isnt enough on its own. needs human touch to take into account context, tone etc #sm47

Posted By: MaryAnnHalford

@kdpaine #SM47 in a crisis, measuring reactions is critical. Tonality in buckets helps but goals should be aligned w/ managing [+] Google CV

Posted By: RepuTrack

@rmpapag #sm47 YES!

Posted By: kdpaine

Current Auto-Sentiment can bring very bad and very good to attention but, there's a vast ocean of neutral between #sm47

Posted By: socialtality

Need to move beyond + or - and get into the "energy" behind the sentiment or the emotional investment #sm47

Posted By: socialtality

@tomob #sm47 what about key messages, like "we're fixing the problem" or "We didn't kill THAT many people"

Posted By: kdpaine

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Posted By: ScalesAd

#sm47 @jetsnow Coverage can be positive in a crisis if comments are that you are handling it well, making it right.

Posted By: hcdelp

RT @chrishedick: GWU survey: 89% journalists said they turn to blogs for story research, 65% to social media sites. #socialmedia #journalism

Posted By: standingidlyby

@socialtality I think auto-sentiment is just one thing to measure #sm47

Posted By: MaryAnnHalford

@RepuTrack tonality measurement? #sm47

Posted By: Marc_Meyer

Using automated sentiment in the middle of a crisis is just bad practice. #sm47

Posted By: tomob

#socialmedia Warhol tenía razón:la fama es ahora abundante. En Facebook,Twitter y todos los puntos de venta en línea

Posted By: arrarraf

RT @sonnygill: RT @Marc_Meyer A little less than 5 mins to Today's #socialmedia tweetchat w/ @kdpaine. Topic: sentiment analysis in SM #sm47

Posted By: themaria

With Toyota they'd have to look at anything that indicates people think they're handling the crisis properly as positive/best case #sm47

Posted By: JoeKikta

@CoryOBrien #SM47 I had a client who defined sentiment that way. But in practice is is too narrow to give meaningful insight.

Posted By: rmpapag

redefining what is +/- to fit your view of the world (rather than ppl's view of the world) is a bad idea adjust goals, not defnition #sm47

Posted By: tomob

RT @hcdelp: #sm47 Consistency is important as defining sentiment. If "positive" is always applied the same, you can measure & track trends

Posted By: kdpaine

@valdiskrebs Some commentary on your quiz & the discussion of influence - http://bit.ly/bNoSh7 #socialmedia

Posted By: odomlewis

Yoono brings order to the chaos of social media - CNET - #socialmedia http://bit.ly/d1t8nc

Posted By: annievang

negative can also be positive - eg that chocolate is 'sinful' #sm47

Posted By: EdHartigan

The first rule of social media is transparancy http://bit.ly/9ilE4Y #socialmedia

Posted By: sherrilynne

@Marc_Meyer #sm47 I use buckets 4 total count of incidents, broken down by tone. Though metric comes down to interpreting context, risk, etc

Posted By: RepuTrack

@kdpaine tracking messages (& their effect on ppl) is diff from evaluating changes in sentiment - both imp. but diff. #sm47

Posted By: tomob

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Posted By: lido_lee

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Posted By: WileyBiz

@hcdelp That's a good point. Sentiment doesn't necessarily need to be defined strictly as long as u keep it consistent & track trends. #SM47

Posted By: CoryOBrien

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Posted By: sweetsfoods

@socialtality #sm47 and it doesn't allow for regional differences, e.g. "wicked" is good in this part of the country

Posted By: kdpaine

Hide Your Kids: The Social Media Marketers are Coming http://bit.ly/aPxW5p (starting at age 7!) #socialmedia (via @derekmarkham)

Posted By: jerryjamesstone

@EdHartigan That's a shade of complexity that current NLP doesn't seem capable of delineating #sm47

Posted By: socialtality

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Posted By: julienletellier

Just got ere - wat's the topic today? #sm47

Posted By: nigellegg

Q1 Positive sentiment is any feedback that directs your path. Keep it up or make it better. #sm47

Posted By: DavidJost

@CoryOBrien #SM47 r u sure? what if it includes both positive and negative?

Posted By: kdpaine

RT @kdpaine: #sm47 is about to start. 1st ?? of the day: 1) How do you define positive sentiment?

Posted By: sharonmostyn

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Posted By: yasniMe

#socialmedia @EdHartigan That's a good example of when you need the human touch.

Posted By: hcdelp

Consistency is imperative for accurate analysis RT @hcdelp: #sm47 Consistency is important as defining sentiment.

Posted By: rmpapag

The first rule of social media is transparancy http://bit.ly/9ilE4Y #socialmedia

Posted By: sherrilynne

@Marc_Meyer #sm47 I use buckets 4 total count of incidents, broken down by tone. Though metric comes down to interpreting context, risk, etc

Posted By: RepuTrack

@kdpaine tracking messages (& their effect on ppl) is diff from evaluating changes in sentiment - both imp. but diff. #sm47

Posted By: tomob

@Nils_ Ich stelle grade mit Freude fest, dass du bei uns ein Referat machst *grins* War ja klar! #socialmedia #erfolge #namics

Posted By: lido_lee

The Kindle Chronicles review of @stevegarfield's book http://bit.ly/biWGwD #socialmedia #kindle

Posted By: WileyBiz

@hcdelp That's a good point. Sentiment doesn't necessarily need to be defined strictly as long as u keep it consistent & track trends. #SM47

Posted By: CoryOBrien

Getting Overwhelmed? Get Organized! http://ow.ly/17Jq1 #socialmedia #stumbleupon #rss #fb @kikolani

Posted By: sweetsfoods

@socialtality #sm47 and it doesn't allow for regional differences, e.g. "wicked" is good in this part of the country

Posted By: kdpaine

Hide Your Kids: The Social Media Marketers are Coming http://bit.ly/aPxW5p (starting at age 7!) #socialmedia (via @derekmarkham)

Posted By: jerryjamesstone

#SM47 not big on sentiment, its the VOC and the actionable insight that you receive from it

Posted By: mpace101

RT @eamcc: @kdpaine Q1 #SM47 "positive" in a crisis could be measured as short-lived or contained to small groups.

Posted By: sharonmostyn

@antaldewaij jullie hebben hoop ik ook wel erwtensoep bij #socialmedia bij #DeMeter?

Posted By: dennisvdlubbe

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Posted By: the_networks

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Posted By: karimacatherine

RT @jasonbreed Q1 measuring pos sentiment. if u can understand the noise, that's pos. At least u know what's being said then u can act #sm47

Posted By: sharonmostyn

RT @TomOB: @kdpaine tracking messages (& their effect on ppl) is diff from evaluating changes in sentiment - both imp. but diff. #sm47

Posted By: simonmc

@rmpapag True, though you can still track trends if there is a level of negative sentiment that you can monitor/effect. #SM47

Posted By: CoryOBrien

@socialtality #sm47 and how do you measure that?

Posted By: kdpaine

@socialtality agreed. probably never will be unless industry or context specific #sm47

Posted By: EdHartigan

Emotional Investment: Love, like, midly attracted, indifferent positive, indifferent neutral #sm47

Posted By: socialtality

@JoeKikta #sm47 or would you look at "likelihood to purchase or recommend" ?

Posted By: kdpaine

@kdpaine context and an understanding of the marketplace is key to emotional investment once you have that you can quant the value #sm47

Posted By: socialtality

@kdpaine In Toyota's case neutral or mixed they can hope for. But velocity of sentiment is important too - today vs week ago 4 example #SM47

Posted By: themaria

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Posted By: JohannesLenz

@tomob #sm47 then sentiment should be based on your customers sentiments? or stakeholders? or investors?

Posted By: kdpaine

@CoryObrien #sm47 I'll give you that. There must be depth in the evaluation of all sentiment.

Posted By: rmpapag

@nigellegg sentiment Aanlysis - 1st Q how to measure positive sentiment #sm47

Posted By: jasonbreed

@nigellegg sentiment analysis. #sm47

Posted By: Marc_Meyer

los profesionales de la comunicacion que protegen sus tweets son mas propagandistas que periodistas #socialmedia #periodismo #twitter

Posted By: gitargirl

RT @rmpapag: Q1 #sm47 Automated Sentiment can only get you so far. There has to be human review for successful evaluation/analysis

Posted By: sharonmostyn

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Posted By: NikhilKuruvilla

#SM47 not big on sentiment, its the VOC and the actionable insight that you receive from it

Posted By: mpace101

RT @eamcc: @kdpaine Q1 #SM47 "positive" in a crisis could be measured as short-lived or contained to small groups.

Posted By: sharonmostyn

@antaldewaij jullie hebben hoop ik ook wel erwtensoep bij #socialmedia bij #DeMeter?

Posted By: dennisvdlubbe

Steinar Ardal: If not taking about Social Media or Cloud Computing, what would be a hot topic for a ta... http://bit.ly/cfjtmD #socialmedia

Posted By: the_networks

Commentary by @gahlord - Google Buzz underwhelms #socialmedia http://ow.ly/17UKL

Posted By: InmanNews

sentiment vs. semantics... #sm47

Posted By: Marc_Meyer

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Posted By: twizine

@kdpaine Sentiment needs to be outside-in. People centric. Reflect how THEY feel. #sm47

Posted By: tomob

Yes! RT @sharonmostyn: RT @rmpapag: Q1 #sm47 Auto Sentiment cn only get U so far. thr has 2 B human review 4 successful evaluation/analysis

Posted By: elhoust

@tomob #sm47 humans can do both, not sure automated systems can

Posted By: kdpaine

RT @socialtality: Need to move beyond + or - and get into the "energy" behind the sentiment or the emotional investment #sm47

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Posted By: Xenagos

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Posted By: gregoriocabrera

@kdpaine In most cases, any sentiment that contains negative elements should be considered (and dealed with as) negative. #SM47

Posted By: CoryOBrien

Agreed RT @tomob: Using automated sentiment in the middle of a crisis is just bad practice. #sm47

Posted By: sharonmostyn

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Posted By: devseo

@EdHartigan #sm47 THANK YOU! exactly what I've been finding. Sentiment and SM Metrics are ALL industry and goal specific!

Posted By: kdpaine

@Marc_Meyer semantics are a critical tool in influencing sentiment! #sm47

Posted By: MaryAnnHalford

Very true: RT @Marc_Meyer sentiment vs. semantics... #sm47

Posted By: socialtality

@kdpaine at @biz360 we measure sentiment on article level and topic level - so that's another way for Toyota to approach situation #SM47

Posted By: themaria

All 3; measure each. @kdpaine @tomob Q1 #sm47 then sentiment should be based on your customers sentiments? or stakeholders? or investors?

Posted By: eamcc

RT @GoldenTwineCom: Google shuts down music blogs without warning http://bit.ly/adY5NW #socialmedia

Posted By: tizutyan

#socialmedia @CoryOBrien In real life, articles/blogs/tweets have many opinions included. What about a glowing review with 1 neg comment?

Posted By: hcdelp

Based on experience, what are the best sentiment analysis tools? #sm47

Posted By: MaryAnnHalford

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Posted By: MosaicCatherine

@nigellegg #sm47 thanks for joining. the question is sentiment> How do you define?

Posted By: kdpaine

YES RT @tomob: @kdpaine good systems are hybrid - powerful tools aimed/tweaked by humans for context/linguistics/problem at hand #sm47

Posted By: MaryAnnHalford

@MaryAnnHalford None are great out of the box, need a tool that learns and then you invest time make effective #sm47

Posted By: socialtality

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Posted By: twechy

#sm47 @CoryOBrien In real life, articles/blogs/tweets have many opinions included. What about a glowing review with 1 neg comment?

Posted By: hcdelp

@kdpaine good systems are hybrid - powerful tools aimed/tweaked by humans for context/linguistics/problem at hand #sm47

Posted By: tomob

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Posted By: mvsriram

Q1 #sm47 Not every topic/issue requires a sentiment viewpoint.

Posted By: rmpapag

A hybrid approach is best! RT @tomob @kdpaine good systems are hybrid powerful tools tweaked by humans for context/linguistics/problem #sm47

Posted By: rmpapag

RT @sharonmostynRT @kdpaine: @EdHartigan #sm47 THS! exactly what I've been finding. Sentiment & SM Metrics r ALL industry and goal specific!

Posted By: karimacatherine

Exactly why automagic (i.e. sarcasm) isn't equipped to handle analysis portion RT @Marc_Meyer sentiment vs. semantics... #sm47

Posted By: RepuTrack

RT @goldentwinecom Google shuts down music blogs without warning http://bit.ly/adY5NW #socialmedia

Posted By: Trinetta

@kdpaine is positive sentiment relative to historical sentiment? ie toyota being average = positive? #sm47

Posted By: EdHartigan

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Posted By: swattsbulb

RT @MaryAnnHalford: @Marc_Meyer semantics are a critical tool in influencing sentiment! #sm47

Posted By: eamcc

@sharonmostyn you are talking about scoring motivations and emotions - we use 12 dimensional model for ths. #sm47

Posted By: tomob

RT @kdpaine: @EdHartigan #sm47 THANK YOU! exactly what I've been finding. Sentiment and SM Metrics are ALL industry and goal specific!

Posted By: sharonmostyn

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Posted By: karimacatherine

@kdpaine and @socialtality - thanks for helpful responses on best sentiment analysis tools #sm47

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Posted By: wheninNY

@hcdelp ...action plan, you'd want to consider it a negative and deal with it accordingly. #sm47

Posted By: CoryOBrien

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Posted By: AIXhibitSMC

@hcdelp #sm47 that's why you need a good human coding system

Posted By: kdpaine

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@hcdelp And in that case, if you were putting together a report, I'd count it as positive, but f you were putting together an... #sm47

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Posted By: edmiddleton

@tomob Do you have a link for the 12 dimensional model you use? #sm47

Posted By: sharonmostyn

Survey potential customers Marc_Meyer: I can only imagine how difficult it would be to manually measure Toyota sentiment lately... #sm47

Posted By: rmpapag

@kdpaine @socialtality I agree. Slang and regional undertones make it v hard to measure sentiment. #sm47

Posted By: themaria

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Posted By: NancyLAnderson

@themaria #sm47 good human coders should have minimum 90% intercoder reliability scores

Posted By: kdpaine

@themaria absolutely! lost count the number of times I have misread tone in email! #sm47

Posted By: EdHartigan

@kdpaine I see your point, but don't agree w/ your example. I'd consider that positive: "Worth the expense." #SM47

Posted By: CoryOBrien

Hello friends, joined late #Sm47

Posted By: karimacatherine

has anyone tried out @Yoono? if so, what are your thoughts? #socialmedia

Posted By: abeaugh

I can only imagine how difficult it would be to manually measure, actually maybe not, Toyota sentiment lately... #sm47

Posted By: Marc_Meyer

How to manage your brand in the age of #socialmedia http://ow.ly/17RPa via @iMediaTweet

Posted By: drewcarls