Social and the New Model For Market Segmentation

TOPIC QUESTIONS

Q1) Is traditional market segmentation still relevant?

Q2) What should be more important for Brands: social segmentation or engagement?

Q3) How are you segmenting your customers with Social Media?

Event Details

Event Date:
2010-02-23
Event Time:
12PM - 1 PM EST

Participants:
284
Tweets:
761

Moderator

Ken Burbary

twitter: kenburbary

web: www.ey.com

BIO: As a professional web marketer and technologist, I have 14 years of online marketing & advertising experience, including a deep background in interactive and new media. I work with companies to create successful online initiatives that will further their brand objectives, improve customer service by building strong digital relationships with their customers, and increase sales. Right now I head up the Digital Strategy & Social Media practice a ...more

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RT @kenburbary: 20 minutes until we kick off #socialmedia chat about segmenting customers & social media #sm48

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Guest Blog: Why Businesses Can’t Say No to Social Media http://bit.ly/aDUxJZ #socialmedia via @joltsocialmedia

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RT @kenburbary: 20 minutes until we kick off #socialmedia chat about segmenting customers & social media #sm48

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RT @kenburbary: 20 minutes until we kick off #socialmedia chat about segmenting customers & social media #sm48

Posted By: jsandford

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Posted By: socialmedia247

Joining us? RT @jasonbreed: RT @kenburbary: 8 minutes until we kick off #socialmedia chat about segmenting customers & social media #sm48

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Posted By: DonnellyPatrick

hey @timstock our noon chat will be of interest to you. (ScenarioDNA doing great work on segmentation focused on culture mapping.) #sm48

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Posted By: jerrycameron

Apologies in advance: The next hour may be high volume tweeting as we have our #sm48 discussion

Posted By: kenburbary

Report: Time Spent On Social Media Sites Increased By 82% Year Over Year http://bit.ly/91avm2 #socialmedia

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Posted By: seasonalsun

Join me at the #sm48 today with @kenburbary #sm48

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#sm48 Topic: Social and the New Model For Market Segmentation #sm48

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Posted By: TwitSnaps

Kicking off our #sm48 chat on social media & segmentation momentarily. Be sure to use the #sm48 hashtag so others can fdllow the convo

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Posted By: missPRpixie

starting today's #socialmedia chat w/@kenburbary right now. join in use #sm48

Posted By: jasonbreed

Today's #sm48 chat will be about the role that customer & data segementation plays in social media initiatives. Let's kick things off!

Posted By: kenburbary

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Posted By: Nikken_Brian

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Posted By: swichi293

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Posted By: susanprater

@techguerilla Nice catch on that missed hashtag for #sm48, thank you!

Posted By: kenburbary

RT @kenburbary: Question #1) Is traditional market segmentation still relevant to social media initiatives? #sm48

Posted By: sharonmostyn

RT @arikhanson: Nice: @kenburbary is @marc_meyer 's guest on today's #socialmedia chat. Tune in if you have time. Ken knows his stuff. #sm48

Posted By: chuckhemann

Question #1) Is traditional market segmentation still relevant to social media initiatives? #sm48

Posted By: kenburbary

@jasonbreed Hi Jason! So sry abt not particip8g. Its been so busy over here. Glad @billrobbCisco is finally pulling his w8! :) #sm48

Posted By: elhoust

@sharonmostyn @coryobrien What expanded criteria need to be included in social media segmentation? #sm48

Posted By: kenburbary

RT @kenburbary: Question #1) Is traditional market segmentation still relevant to social media initiatives? #sm48

Posted By: adamcohen

or a baseline.. #sm48

Posted By: Marc_Meyer

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Posted By: landaudesign

Digital Convergence http://ow.ly/1aonF #socialmedia

Posted By: TargetLatino

RT @Hieroweb: Real time search numerous engine's from one application - http://bit.ly/2ppiP8 #realTimeSearch #webDesign #seo #socialMedia #usability

Posted By: web2feed

@adamcohen Agreed, segmentation is still immature when it comes to social, but the real question is how to approach it differently #sm48

Posted By: kenburbary

@socialtality Yes! I agree. Since audiences gather differently in SocMe, trad'l segmentation may fall short in seeking the right 1s. #sm48

Posted By: elhoust

"#socialmedia is an extension of our branding strategy to the consumer" - Bernie Brennan @bfbrennan presenting @retailconnect conf

Posted By: LJSchafer

Ik heb mn presentie klaar voor morgen: Een leverancier van drukwerk gaat volop kennis delen en meedoen met Social Media..Gaaf! #socialmedia

Posted By: antonbeusekom

@kenburbary Social Media provides a new way to study habits, without the corrupting effects of research observation #sm48

Posted By: socialtality

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Posted By: SMediaJobs

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Posted By: kbconway1

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Posted By: MarcSokolMSG

@elhoust I don't we look at them differently as much as we have more to look at now... #sm48

Posted By: Marc_Meyer

@kenburbary What's interesting is many times in SM you get the secondary info first, and traditional segmentation after #sm48

Posted By: techguerilla

@kenburbary Not only is segmentation relevant to soc media initiatives, it's neglected - should be same rigor as other mktg tactics #sm48

Posted By: adamcohen

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Posted By: silran666

RT @prnewswire: Twitter tops 50 million tweets a day http://tinyurl.com/yd6bu7h #socialmedia ^cc

Posted By: MLChapp

I think segmentation skills are still relevant-but used 2 a diff aim this time - to pick the Social Team you need 2 achieve your goals #sm48

Posted By: bpluskowski

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Posted By: jessienuez

#sm48 RT @jasonbreed starting today's #socialmedia chat w/@kenburbary right now.

Posted By: MsApelthun

@kenburbary I'd say that SM allows you to take advantage of stratifying the segments in different dimensions. #sm48

Posted By: jsandford

@kenburbary Isn't the segmentation tending to segments of 1 as social media provides intimate knowledge of individual customers? #sm48

Posted By: juliangay

RT @landaudesign: Charities using social media to get noticed http://ow.ly/1aomV #socialmedia

Posted By: winewatcher

I agree with @socialtality, it's a start but has potential to evolve in to something better and mor contextual. #sm48 Q #1

Posted By: AJAG

Agreed RT @jsandford: @kenburbary I'd say that SM allows you to take advantage of stratifying the segments in different dimensions. #sm48

Posted By: adamcohen

@adamcohen Agreed, segmentation is still immature when it comes to social, but the real question is how to approach it differently #sm48

Posted By: kenburbary

@socialtality Yes! I agree. Since audiences gather differently in SocMe, trad'l segmentation may fall short in seeking the right 1s. #sm48

Posted By: elhoust

"#socialmedia is an extension of our branding strategy to the consumer" - Bernie Brennan @bfbrennan presenting @retailconnect conf

Posted By: LJSchafer

Ik heb mn presentie klaar voor morgen: Een leverancier van drukwerk gaat volop kennis delen en meedoen met Social Media..Gaaf! #socialmedia

Posted By: antonbeusekom

@kenburbary Social Media provides a new way to study habits, without the corrupting effects of research observation #sm48

Posted By: socialtality

#socialmedia #job - Japanese Webdesign SEO Services Social Media Blogger ($8/hr) - http://jobs.socialmedia.biz/t/1426162 #jobs

Posted By: SMediaJobs

Great post on #socialmedia & ROI. Wish the Dell example explained how RT @dollars5 ROI & Social Media http://bit.ly/c0vEWo

Posted By: kbconway1

RT @RSchoenefeldMSG: Expand Your Knowledge and Sign-Up for Our Marketing Insider. http://bit.ly/ah841i #newsletter #bestcustomers #CRM #socialmedia

Posted By: MarcSokolMSG

@elhoust I don't we look at them differently as much as we have more to look at now... #sm48

Posted By: Marc_Meyer

@kenburbary What's interesting is many times in SM you get the secondary info first, and traditional segmentation after #sm48

Posted By: techguerilla

@kenburbary Not only is segmentation relevant to soc media initiatives, it's neglected - should be same rigor as other mktg tactics #sm48

Posted By: adamcohen

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Posted By: meinebescheiden

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Posted By: Chrizzzzl

Appreciate suggestions and feedback, it will make what you do even better.#socialmedia tip

Posted By: TwitSnaps

traditional market segmentation (geo, demo, cultural) is 1st step. very broad brush though #sm48

Posted By: jasonbreed

Yes! RT @kenburbary: @adamcohen Agreed, segmentation is still immature whn it comes 2 social, real ? is how 2 approach it differently #sm48

Posted By: elhoust

Q1: I think it's still relevant as a starting point, but SM provides new dimensions to evolve segmentation #sm48 /via @socialtality Agree!

Posted By: chrissfife

Q1 #sm48 - would "upgrade" traditional segmentation to robust segmentation combining audience, sentiment, and intent

Posted By: eamcc

Social segmentation needs to address areas that demographics, psychographics, geography cannot. Social behavior and influencers #sm48

Posted By: kenburbary

@jasonbreed True and with many SM tools, these data points are now available in real-time #sm48

Posted By: socialtality

RT @socialmediabits: Pay Per Click - Online Marketing http://bit.ly/cMZj1e #socialmedia

Posted By: moonnerd

@kenburbary Agreed, needs to be approached differently by asking questions pertaining to social when segmentation is developed #sm48

Posted By: adamcohen

RT @socialmediabits: Link Building the Easy Way http://bit.ly/aVYhqK #socialmedia

Posted By: moonnerd

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Posted By: moonnerd

RT @kenburbary: Social segmentation needs to address areas that demographics, psychographics, geography cannot. Social behavior and influencers #sm48

Posted By: eamcc

Top 10 Ways to Use Twitter to Drive Traffic to Your Blog http://bit.ly/aa0Bbg #eventprofs #socialmedia

Posted By: susanlynncope

RT @eamcc: Q1 #sm48 would "upgrade" traditional segmentation to robust segmentation combining audience, sentiment, and intent (@kenburbary )

Posted By: sharonmostyn

Video expressing the magnitude of digital convergence: http://ow.ly/1aonF #socialmedia via @TargetLatino

Posted By: Qworky

it needs to be used as a selection tool to find the people in the social space that can help you achieve your goals #sm48

Posted By: bpluskowski

Exactly RT @elhoust: @socialtality Yes! Since audiences gather diff in SoMe, trad'l segmentation may fall short in seekin the right 1s #sm48

Posted By: jw_social1

@jsandford That's part of it, although getting there isn't so easy. How do you approach segmenting social? #sm48

Posted By: kenburbary

#Facebook Profiles Reflect Actual Personality, Not Self-Idealization http://bit.ly/b4Br1a #SocialMedia

Posted By: JeromeShaw

RT @jasonbreed: traditional market segmentation (geo, demo, cultural) is 1st step. very broad brush though #sm48 < agreed

Posted By: EdHartigan

RT @socialmedia: what is your tribe? http://bit.ly/6o1gjw #socialmedia #leadership #innovation #scrm #pr #HR

Posted By: hkotadia

RT @socialmediabits: Google Video or YouTube, or Other Venue? What Video Sharing Site is Best for Your Video Marketing? http://bit.ly/aulHGT #socialmedia

Posted By: moonnerd

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Posted By: Own_Your_Future

@socialtality Excellent point re: observation. Social media can provide raw, unfiltered feedback without disruption to obtain it #sm48

Posted By: kenburbary

RT @socialmediabits: Why Getting Traffic Shouldn't Be Your Social Bookmarking Goal http://bit.ly/8Z6EOq #socialmedia

Posted By: moonnerd

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Posted By: moonnerd

RT @socialmediabits: A Good Keyword Research Search Tool? What to Look For http://bit.ly/dfZ9co #socialmedia

Posted By: moonnerd

Twitter’s Advertising Platform To Launch “Within a Month or So” - http://bit.ly/dv0jG9 - #socialmedia #twitter

Posted By: paulfallon

Let's try to nail down some key questions to ask when getting start segmenting your social media audience #sm48

Posted By: kenburbary

@kenburbary Q1) w/ SM, we use diff approaches 2 segment. I.e. listening 2 understand nature & needs of audience vs trad'l segmntn. #sm48

Posted By: elhoust

RT @StefanW: "Excellent #CocaCola #SocialMedia Strategy Presentation" @SimplyZesty http://bit.ly/c7Wdva

Posted By: NextMoon

RT @JeromeShaw: #Facebook Profiles Reflect Actual Personality, Not Self-Idealization http://bit.ly/b4Br1a #SocialMedia hint hint is it...?

Posted By: TChomegroup

Marketing and #Socialmedia conference for #Utilities interested in "getting social" with their customers. #Energy http://bit.ly/bkzqfJ

Posted By: RyanDCook

#SM48 Market segmentation is an important top level starting point, since it helps to know where to fish, but breaks down the deeper you go.

Posted By: CoryOBrien

Preferred channel/platform and interaction style become new dimensions of segmentation with SM #sm48

Posted By: socialtality

@kenburbary Needs, attitudes and behaviors drive segmentation, but understanding the same re: SM is key to actual leverage #sm48

Posted By: adamcohen

Can Social Media Bridge The Digital Divide? Social Media and the Bottom of the Pyramid- http://tinyurl.com/yadr7ha #socialmedia #eventprofs

Posted By: CarlyAshR

@Marc_Meyer Hmm, interesting point. There's a combo of using trad'l segmentation 4 any program, then find right "wateringholes". #sm48

Posted By: elhoust

Agree: RT @kenburbary: Lets try to nail down some key questions to ask when getting start segmenting your social media audience #sm48

Posted By: Marc_Meyer

@chrissfife Perfect, that was my next point. First segmentation question to ask - Where are my customers in social media? #sm48

Posted By: kenburbary

@kenburbary Getting in the mix. I dont think a program can completely auto the process. U have to have manual/human element 4 accuracy #sm48

Posted By: jw_social1

@kenburbary Trad. seg. looks at an indiv. in space as they exist as a sole unit and those traits. Social includes strat of connex. #sm48

Posted By: jsandford

RT @adamcohen: @kenburbary Needs, attitudes & behaviors drive segmentation, but understanding the same re SM is key to actual leverage #sm48

Posted By: sharonmostyn

Missed the beginning - what is the purpose of segmentation in social media terms? #sm48.

Posted By: nigellegg

Have you had a chance to read The Social Journalist? Informative #blog about #socialmedia & its impact on #journalism. http://ow.ly/1aoEE

Posted By: cynthiagoldberg

@justinflitter working in youth programs #socialmedia and #marketing

Posted By: gvjosken

@eamcc, @socialtality - but traditionally you could separate paper, magazine, radio and tv audiences - we've just added channels. #sm48

Posted By: nigellegg

Interaction style: voyeur, producer, etc - important segmentation for SM #sm48

Posted By: socialtality

Hauptsache dabei: #Personaler wollen zunehmend #SocialMedia einsetzen. Irgendwie. Nur strategisch geplant ist das kaum. http://is.gd/90YEh

Posted By: changex

@jimstorer Glad you made it. Jump right in #sm48

Posted By: kenburbary

@sharonmostyn @eamcc #sm48 unfortunately, sentiment is still exceptionally hard to gauge to any scale--only by reading individual posts

Posted By: chrissfife

'Some things aren't meant to be social' - lessons from Google Buzz (Harvard Biz Revu) http://bit.ly/9GZVyL #socialmedia

Posted By: kkish

RT @Tesfacom: Webhosting http://tesfa.duoservers.com #webhosting #host #web #BayArea #Business #jobs #Marketing #SEM #socialmedia #website #domainnames

Posted By: EritreaToday

@nigellegg @eamcc @socialtality Yes, we've added channels, but consumers don't use those SAME channels the same way. #sm48

Posted By: kenburbary

RT @kkish 'Some things aren't meant to be social' - lessons from Google Buzz (Harvard Biz Revu) http://bit.ly/9GZVyL #socialmedia

Posted By: socialmediafltr

RT @nigellegg but traditionally you could separate paper, magazine, radio and tv audiences - weve just added channels. #sm48

Posted By: socialtality

RT @socialislocal Nearly 20 percent of small businesses use social media http://bit.ly/9QlVUP #socialmedia #smallbiz #business

Posted By: namebadges

RT @witnessorg: Looking for interactive online #socialmedia or #humanrights training toolkits/guides? Reply to @mangowaffles using #nptech

Posted By: GalaxyNT

@nigellegg Q1 was is segmentation relevant to social media? If so, how is SM segmentation different? #sm48

Posted By: sharonmostyn

Is the combination of techonology and social networking really making a difference? #wsj #socialmedia http://bit.ly/cSnyKj

Posted By: dinowhite

There are many! RT @kenburbary: Let's try to nail down key questions to ask when getting start segmenting your social media audience #sm48

Posted By: adamcohen

@chrissfife Another valid point. Dangerous to place too much importance on sentiment due to sentiment analysis shortcomings #sm48

Posted By: kenburbary

Looking for interactive online #socialmedia or #humanrights training toolkits/guides? Reply to @mangowaffles using #nptech

Posted By: moneymakermj

Looking for interactive online #socialmedia or #humanrights training toolkits/guides? Reply to @mangowaffles using #nptech

Posted By: witnessorg

@nigellegg more a question of optimizing content for different channels I think #sm48

Posted By: socialtality

@chrissfife But isn't it the point of "social" media to read individual posts? cc @eamcc #sm48

Posted By: sharonmostyn

@socialtality - should we be producing different sorts of content for different types?? #sm48.

Posted By: nigellegg

RT @Tesfacom: Webhosting http://tesfa.duoservers.com #webhosting #host #web #BayArea #Business #jobs #Marketing #SEM #socialmedia #website #domainnames

Posted By: EritreaToday

Why Social, Mobile, and Email Are BFFs (Not Archenemies) - MarketingProfs http://bit.ly/bB08K0 #socialmedia (via @cama_smd)

Posted By: ljansak

Spain turns to #Facebook and #YouTube to refresh image - Travolution http://ow.ly/1aoO1 #SocialMedia

Posted By: Chyan

I think you have to look at where they are and how they are using each. #sm48

Posted By: engine140

Fully agree - this game is diff RT @kenburbary: Yes, weve added channels, but consumers dont use those SAME channels the same way. #sm48

Posted By: bpluskowski

You also need to look at tools ppl use to take in & put out info: RSS, comment sys, Press Releases, email, everyone likes diff. mix. #sm48

Posted By: chrissfife

#SM48 Questions to ask: What channels are my customers on? What actions are they likely to take? (Create, vote, share, etc.)

Posted By: CoryOBrien

Which leads to the next segmentation question, What does your customers social behavior look like? #sm48 (hint: they can vary dramatically)

Posted By: kenburbary

@sharonmostyn - thanks. Is it relevant? mabe if you want to know who is talking abt you. Different? have to do some to find out #sm48.

Posted By: nigellegg

Facebook to Jon isn't the same as Facebook to Jane. And so on 4 each SM platform. Segment based on understanding the social behaviors #sm48

Posted By: kenburbary

@kenburbary This channel is different from trad. channels. People are much bolder and forward in the digital space. #sm48

Posted By: jsandford

@kenburbary @Marc_Meyer Interesting that people are defining segmentation differently. Channels are tactics, not segments (IMO) #sm48

Posted By: adamcohen

Has any one here done any segmentation of "audiences" in Social Media? #sm48

Posted By: nigellegg

Behavior Segmentation in SM is critical to help identify segments to empower with content and info release #sm48

Posted By: socialtality

RT @webaddict: Her Facebook status changed to "single?" Ur dumped http://bit.ly/bIdKVX #socialmedia #trends #relationships

Posted By: silran666

True RT @chrissfife need to look at tools ppl use to take in & put out info: RSS, comment sys, PR, email, everyone likes diff mix. #sm48

Posted By: sharonmostyn

@sharonmostyn Reading individual posts is key. on large scale, monitoring tools using sentiment "calculators" don't work great. #sm48

Posted By: chrissfife

Facebook to Jon isn't the same as Facebook to Jane. And so on 4 each SM platform. Segment based on understanding the social behaviors #sm48

Posted By: kenburbary

@kenburbary This channel is different from trad. channels. People are much bolder and forward in the digital space. #sm48

Posted By: jsandford

@kenburbary @Marc_Meyer Interesting that people are defining segmentation differently. Channels are tactics, not segments (IMO) #sm48

Posted By: adamcohen

Has any one here done any segmentation of "audiences" in Social Media? #sm48

Posted By: nigellegg

Agreed RT @chrissfife Reading individual posts is key. on large scale, monitoring tools using sentiment "calculators" don't work great #sm48

Posted By: sharonmostyn

RT @webaddict: Her Facebook status changed to "single?" Ur dumped http://bit.ly/bIdKVX #socialmedia #trends #relationships (via Reuters)

Posted By: NBauer

Good clarification RT @adamcohen: nteresting that people are defining segmentation differently. Channels are tactics, not segments(IMO)#sm48

Posted By: kenburbary

RT @webaddict: Her Facebook status changed to "single?" Ur dumped http://bit.ly/bIdKVX #socialmedia #trends #relationships

Posted By: kinkymal

@kenburbary A challenge marketers have is understanding that SM channels/tools will be leveraged in a diff way by diff segments. #sm48

Posted By: adamcohen

@kenburbary key questions: wht R the needs of SM audience? How do they communicate & interact? Whr else do they receive info? #sm48

Posted By: elhoust

RT @witnessorg: Looking for interactive online #socialmedia or #humanrights training http://myloc.me/46IH1

Posted By: fbtl1218

@adamcohen Completely agree... #sm48

Posted By: Marc_Meyer

RT @kenburbary: FB to Jon isn't the same as FB to Jane. And so on 4 each SM platform. Segmt based on understanding of social behaviors #sm48

Posted By: sharonmostyn

#SM48 And usually those that vote/share/view will far outnumber those that create.

Posted By: CoryOBrien

@adamcohen Different types of people with different needs and wants use different channels and tools. #sm48

Posted By: chrissfife

You're still segmenting to choose an audience, but what you do with that audience is totally different now #sm48

Posted By: bpluskowski

FB, Twitter, LinkedIn, etc are all being used in dif ways. Dif places to meet dif types of people. #sm48

Posted By: engine140

Modern Enterprise 2.0 web trends to embrace #socialmedia http://is.gd/901vc

Posted By: MrPaladin

@nigellegg Defintely! Have channels & media become one? Have they converged to create new opp? Each calls for a diff approach. Q1 #sm48

Posted By: eamcc

RT @kenburbary: Facebook to Jon isnt the same as Facebook to Jane. Segment based on understanding the social behaviors #sm48

Posted By: socialtality

#SM48 It's important to remember the customers that don't create content, since those that vote/share/view are just as important.

Posted By: CoryOBrien

RT @webaddict: Her Facebook status changed to "single?" Ur dumped http://bit.ly/bIdKVX #socialmedia #trends #relationships

Posted By: silran666

@sharonmostyn - but not possible to target a campaign / strategy at 2 million individuals - or read everything -> segmentation. #sm48.

Posted By: nigellegg

RT @sfsmjobshoot: Young Men Prefer Facebook And Email Over Sex http://bit.ly/dl79VB #news #socialmedia

Posted By: sson_e

Get instant access to #ViSalus Vi-Net for free! http://ping.fm/iJgEL #sm #socialmedia #socialnetworking

Posted By: ImJoePerez

RT @sengineland The Key To Top Video Rankings On YouTube & Google http://selnd.com/aYwi5J #socialmedia #pagerank #SEO #searchengine

Posted By: manojkhiyani

A CMO's Guide To The Social Media Landscape | CMO.com http://ow.ly/1adv7 #socialmedia

Posted By: PamTallon

A CMO's Guide To The Social Media Landscape | CMO.com http://ow.ly/1advf #socialmedia

Posted By: RyvonDesigns

@elhoust I'm not sure you need to think about the needs of the audience before you figure out what the company wants from them. #sm48

Posted By: bpluskowski

Social networking is important for your business, securing your network is just as important. #socialmedia #cisco http://bit.ly/cg1Bn5

Posted By: dinowhite

RT @2morrowknight: 100+ ways to use Twitter in Classrooms http://j.mp/beiuIO via @mayhemstudios @twitter_tips @brett #socialmedia

Posted By: soshle

w/ SM it's more important to look at what people need/want & how they go about fulfilling (where they talk about it and with who) #sm48

Posted By: chrissfife

A customer of mine (global corp) is looking for a #SocialMedia Editor & Specialist (positioned in Helsingborg Sweden)

Posted By: oscarberg

RT @BurrellesLuce: This month's eNewsletter “Separating Social Media Fact from Fiction.” http://budurl.com/7aev #socialmedia #PR

Posted By: dfriez

@bpluskowski - surely the needs of the audience should come first? - basis of egagement? #sm48

Posted By: nigellegg

RT @RickStoner: Excellent piece on the need for overall SM strategy @AdAge You're Using #SocialMedia. But Who Is Overseeing It All?http://bit.ly/cNTaM0

Posted By: ElizabethBergum

Facebook Dominates Social Content-Sharing http://bit.ly/aKzyGM #news #socialmedia

Posted By: socialmediajs

5 Quick Tips To Better Manage Your Inbox Right Now http://bit.ly/9DywhX #news #socialmedia

Posted By: socialmediajs

Her #Facebook status changed to "single?" Ur dumped http://ow.ly/1aoZa #socialmedia

Posted By: orangemarketing

Starbucks Gets Its Business Brewing Again With Social Media http://bit.ly/bfcQO1 #news #socialmedia

Posted By: socialmediajs

The Entertainment Industry Gets Its Own Twitter Dashboard http://bit.ly/9BZnFo #news #socialmedia

Posted By: socialmediajs

AOL Newsroom: A Model for the Future or Shades of 2001? http://bit.ly/c8xbIH #news #socialmedia

Posted By: socialmediajs

Well put RT @chrissfife: @adamcohen Different types of people with different needs and wants use different channels and tools. #sm48

Posted By: adamcohen

13 Ways to Move Your Facebook Fans to Action http://is.gd/9115K #socialmedia #FB

Posted By: socialmediaindo

Manager, Corporate Communications and Social Media - Equinix - Foster City, CA http://bit.ly/b9dSyp #jobs #socialmedia

Posted By: socialmediajs

@kenburbary You must decide what to collect before you can segment, that initial criteria of the pool is critical based on objectives #sm48

Posted By: techguerilla

@nigellegg Do you not read all responses to customer surveys? Not easy at high vol, but must be done for accurate results. #sm48

Posted By: sharonmostyn

@kenburbary ppl who influence ur audience r ppl they trust--friends, family, ppl they deem experts #sm48 on subj. of their need/want #sm48

Posted By: chrissfife

RT @CoryOBrien: #SM48 It's important to remember the customers that don't create content, since those that vote/share/view are just as important.

Posted By: adamcohen

Just added myself to the http://wefollow.com twitter directory under: #humanresources #consultant #socialmedia #advertising #animalrights

Posted By: CyndyTrivella

Adam Sutton blog post: Measuring Social is Vital. http://ow.ly/1aoZv #smm #socialmedia #marketing

Posted By: MarketingSherpa

@bpluskowski That's a good point. I was thinking of the steps after the main strategy, goals, & trad'l audience segmentation R set. #sm48

Posted By: elhoust

RT @chrissfife: w/ SM it's more important to look at what people need/want & how they go about fulfilling (where they talk about it and with who) #sm48

Posted By: kenburbary

Facebook Dominates Social Content-Sharing http://bit.ly/cCVz7P #news #socialmedia

Posted By: sfsocialmedia

5 Quick Tips To Better Manage Your Inbox Right Now http://bit.ly/dlPgji #news #socialmedia

Posted By: sfsocialmedia

Her Facebook status changed to "single?" Ur dumped http://bit.ly/bIdKVX #socialmedia #trends #relationships (via @webaddict)

Posted By: DougDowen

Starbucks Gets Its Business Brewing Again With Social Media http://bit.ly/bB0jlb #news #socialmedia

Posted By: sfsocialmedia

The Entertainment Industry Gets Its Own Twitter Dashboard http://bit.ly/by0skC #news #socialmedia

Posted By: sfsocialmedia

AOL Newsroom: A Model for the Future or Shades of 2001? http://bit.ly/b5IxTo #news #socialmedia

Posted By: sfsocialmedia

Facebook Dominates Social Content-Sharing http://bit.ly/cCVz7P #news #socialmedia

Posted By: sfsmjobshoot

5 Quick Tips To Better Manage Your Inbox Right Now http://bit.ly/dlPgji #news #socialmedia

Posted By: sfsmjobshoot

Starbucks Gets Its Business Brewing Again With Social Media http://bit.ly/bB0jlb #news #socialmedia

Posted By: sfsmjobshoot

The Entertainment Industry Gets Its Own Twitter Dashboard http://bit.ly/by0skC #news #socialmedia

Posted By: sfsmjobshoot

AOL Newsroom: A Model for the Future or Shades of 2001? http://bit.ly/b5IxTo #news #socialmedia

Posted By: sfsmjobshoot

@bpluskowski - surely the needs of the audience should come first? - basis of egagement? #sm48

Posted By: nigellegg

RT @RickStoner: Excellent piece on the need for overall SM strategy @AdAge You're Using #SocialMedia. But Who Is Overseeing It All?http://bit.ly/cNTaM0

Posted By: ElizabethBergum

Facebook Dominates Social Content-Sharing http://bit.ly/aKzyGM #news #socialmedia

Posted By: socialmediajs

5 Quick Tips To Better Manage Your Inbox Right Now http://bit.ly/9DywhX #news #socialmedia

Posted By: socialmediajs

Her #Facebook status changed to "single?" Ur dumped http://ow.ly/1aoZa #socialmedia

Posted By: orangemarketing

Starbucks Gets Its Business Brewing Again With Social Media http://bit.ly/bfcQO1 #news #socialmedia

Posted By: socialmediajs

The Entertainment Industry Gets Its Own Twitter Dashboard http://bit.ly/9BZnFo #news #socialmedia

Posted By: socialmediajs

AOL Newsroom: A Model for the Future or Shades of 2001? http://bit.ly/c8xbIH #news #socialmedia

Posted By: socialmediajs

Well put RT @chrissfife: @adamcohen Different types of people with different needs and wants use different channels and tools. #sm48

Posted By: adamcohen

13 Ways to Move Your Facebook Fans to Action http://is.gd/9115K #socialmedia #FB

Posted By: socialmediaindo

Manager, Corporate Communications and Social Media - Equinix - Foster City, CA http://bit.ly/b9dSyp #jobs #socialmedia

Posted By: socialmediajs

@sharonmostyn Many companies sample surveys and SM chatter #sm48

Posted By: socialtality

@chrissfife Agreed but it's important to take the steps to identify and understand that circle of influencers for social engagement #sm48

Posted By: kenburbary

@socialtality Wouldn't think so re a single set of behavior categories to span all interaction platforms. Term is very interesting. Q1 #sm48

Posted By: eamcc

can you segment by users of applications? think Farmville, Gowalla, etc #sm48

Posted By: jasonbreed

Adam Sutton blog post: Measuring Social is Vital. http://ow.ly/1aoZv #smm #socialmedia #marketing /via @MarketingSherpa

Posted By: priteshpatel9

Happy Tuesday! Today's #OMCN topics are #socialmedia & #search #marketing tips & content. Look out for great articles!

Posted By: omconnect

@chrissfife @adamcohen so the challenge becomes which to focus on...unless your budget is large enough to tackle them all? #sm48

Posted By: EdHartigan

@kenburbary read an article yest. about ppl trusting top results in Google. Wonder what effect having SM results at the top will have #sm48

Posted By: ion_interactive

Thinking it sounds a bit like "square peg/round hole" when you call a social network a "channel"#sm48 don't like the implication.

Posted By: jimstorer

@nigellegg depends who's paying the bills - I would say if you're a company, you need to think about your needs first #sm48

Posted By: bpluskowski

@mangowaffles I am RT @witnessorg: Looking for interactive online #socialmedia or #humanrights training toolkits/guides? #nptech

Posted By: TomSc

@nigellegg Do you not read all responses to customer surveys? Not easy at high vol, but must be done for accurate results. #sm48

Posted By: sharonmostyn

@kenburbary ppl who influence ur audience r ppl they trust--friends, family, ppl they deem experts #sm48 on subj. of their need/want #sm48

Posted By: chrissfife

RT @CoryOBrien: #SM48 It's important to remember the customers that don't create content, since those that vote/share/view are just as important.

Posted By: adamcohen

Just added myself to the http://wefollow.com twitter directory under: #humanresources #consultant #socialmedia #advertising #animalrights

Posted By: CyndyTrivella

Adam Sutton blog post: Measuring Social is Vital. http://ow.ly/1aoZv #smm #socialmedia #marketing

Posted By: MarketingSherpa

@bpluskowski That's a good point. I was thinking of the steps after the main strategy, goals, & trad'l audience segmentation R set. #sm48

Posted By: elhoust

RT @chrissfife: w/ SM it's more important to look at what people need/want & how they go about fulfilling (where they talk about it and with who) #sm48

Posted By: kenburbary

Facebook Dominates Social Content-Sharing http://bit.ly/cCVz7P #news #socialmedia

Posted By: sfsocialmedia

5 Quick Tips To Better Manage Your Inbox Right Now http://bit.ly/dlPgji #news #socialmedia

Posted By: sfsocialmedia

Her Facebook status changed to "single?" Ur dumped http://bit.ly/bIdKVX #socialmedia #trends #relationships (via @webaddict)

Posted By: DougDowen

@ion_interactive Would love link to article about ppl "trusting" Google top results, pls. #sm48

Posted By: sharonmostyn

The 39 Social Media Tools I’ll Use Today http://ow.ly/1a4vF #socialmedia #sm

Posted By: Gorillamedia

@nigellegg then segm the audience 2 who can help you achieve those needs, then figure out what that audience needs 2 help you achieve #sm48

Posted By: bpluskowski

I'm a leader. I help people that need help I'm looking for more leaders. If thats you check this out http://bit.ly/4nwFpS #socialmedia

Posted By: savvypromoter

I'm a leader. I help people that need help I'm looking for more leaders. If thats you check this out http://bit.ly/4nwFpS #socialmedia

Posted By: savvymarketeers

I'm a leader. I help people that need help I'm looking for more leaders. If thats you check this out http://bit.ly/4nwFpS #socialmedia

Posted By: savvyinvest

@chrissfife Which is why influencers needs to be a part of social segmentation #sm48

Posted By: kenburbary

RT @priteshpatel9 adam sutton blog post: measuring social is vital. http://ow.ly/1aozv #smm #socialmedia #marketing /via @marketingsherpa

Posted By: RTsocialmedia

#Twitter hits 50 million tweets per day and passes #MySpace http://ow.ly/1aof3 (via @brandrepublic) #socialmedia

Posted By: OC_Monica

@visualeyemedia Many thanks for your tweets. They feed my #socialmedia soul!

Posted By: anandaleeke

Nology Media is hiring a Business Development Manager in Seattle. http://tr.im/Pu5w #socialmedia #pr #jobs

Posted By: nologymedia

@kenburbary Influencers r critical as well as understanding ppl who "participate" in market conversation since most just "listen" #sm48

Posted By: chrissfife

Just added myself to the http://wefollow.com twitter directory under: #socialmedia #emailmarketing #affiliatemarketing #tax #wine

Posted By: tessatalks

@jimstorer I here you, but using "channel" resonates with marketers. I like "tactics" better - "channel" can imply broadcasting #sm48

Posted By: adamcohen

@ion_interactive it means they can be manipulated the same way that organic search results can be... #sm48

Posted By: Marc_Meyer

@ion_interactive Would love link to article about ppl "trusting" Google top results, pls. #sm48

Posted By: sharonmostyn

The 39 Social Media Tools I’ll Use Today http://ow.ly/1a4vF #socialmedia #sm

Posted By: Gorillamedia

@EdHartigan @chrissfife Agreed - Suggest focus on tactics that resonate best with customer segments being targeted, not tackle all #sm48

Posted By: adamcohen

Q2 RT @kenburbary: Ok, time for question 2) What should be more important for Brands: social segmentation or mass engagement? #sm48

Posted By: jasonbreed

Me too RT @sharonmostyn @ion_interactive Would love link to article about ppl "trusting" Google top results, pls. #sm48

Posted By: chrissfife

@adamcohen bingo... the old nomenclature carries too much baggage. if we define Twitter as a marketing channel, what will it become? #sm48

Posted By: jimstorer

@kenburbary Begs the question of segmentation of influencers. #sm48

Posted By: jsandford

RT @chrissfife: Influencers r critical as well as understanding ppl who "participate" in market conversation since most just "listen" #sm48

Posted By: sharonmostyn

@socialtality True, many companies sample survey & SM chatter, but should they if they truly want to be social? #sm48

Posted By: sharonmostyn

#socialmedia One Company Uses Social Media and Customer Feedback to Help with a New Website ... http://ow.ly/16DZNS

Posted By: biz_buzz

@kenburbary The channel itself already presupposes a certain skew of segmentation #sm48

Posted By: techguerilla

RT @nologymedia Nology Media is hiring a Business Development Manager in Seattle. http://tr.im/Pu5w #socialmedia #pr #jobs

Posted By: lfatzinger

Ok, time for question 2) What should be more important for Brands: social segmentation or mass engagement? #sm48

Posted By: kenburbary

[Forbes] Social Media Sock Puppetry http://bit.ly/bMMzOo #socialmedia #scrm #wom

Posted By: LithiumTech

RT @EdHartigan: @kenburbary I think the segments have to be different for each company depending on their objectives #sm48

Posted By: sharonmostyn

Hi, just joining the conversation #sm48

Posted By: karimacatherine

@jasonbreed Some more-so than other. Farmvile=all ages/sexs. MafiaWar=mainly 16-30 yr old males. Hate Farmville, pls dont bring up! #sm48

Posted By: jw_social1

Why Lady GaGa is the Ultimate #SocialMedia Climber (via AdAge) #SEO - http://bit.ly/cWR9fs

Posted By: tsunela

RT @tangence: Successful marketers must leverage the benefits of social media marketing. http://go2see... http://bit.ly/dAQpxr #socialmedia

Posted By: socialmedia247

The Sift 'Social Media for Marketing Theatre' pulled huge crowds at #tfma today! Even more great free ... http://bit.ly/9jfGzO #socialmedia

Posted By: socialmedia247