Characteristics of Highly Influencial Brands in Social Media


TOPIC QUESTIONS
Q1) Is there advantage to having Brand or a person be your SM "face"?
Q2) How do you choose to follow Brands on Twitter, Facebook, blog, et al?
Q3) Build a checklist for Brands on how to behave in SM for best results.
   Event Details
Event Date:
     2010-03-23
Event Time:
     12PM - 1 PM EST
Participants:
     63
Tweets:
     497


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Moderator
tamar-weinberg.jpg
Tamar Weinberg
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web: http://www.techipedia.com
BIO: Tamar Weinberg is a freelance writer and author of The New Community Rules: Marketing on the Social Web (O’Reilly, July 2009) who specializes in social media consulting and strategy, blogger outreach, reputation management, and search engine marketing (SEO, link building, and Pay Per Click Marketing). She has been involved in the Internet since the early 90s and has dabbled in social online interactions for more than fifteen years. Tamar has been ...more
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  • RT : In 30 min. leads a discussion on the characteristics of highly influential brands in SM. Maybe #nestle should attend? #sm52
    Posted by: - 03/23/2010 10:31:01 AM
  • Everyone seems to be pretty pumped about hosting #SM52. You better join us!
    Posted by: - 03/23/2010 10:36:01 AM
  • RT : In 30 min. leads a discussion on the characteristics of highly influential brands in SM. Maybe #nestle should attend? #sm52
    Posted by: - 03/23/2010 10:54:01 AM
  • RT : about to start #sm52 - here's the first question :) is there advantage to having brand or a person be your social media "face"?
    Posted by: - 03/23/2010 10:58:01 AM
  • about to start #sm52 - here's the first question :) is there advantage to having brand or a person be your social media "face"?
    Posted by: - 03/23/2010 10:58:01 AM
  • RT : about to start #sm52 - here's the first question :) is there advantage to having brand or a person be your social media "face"?
    Posted by: - 03/23/2010 11:00:01 AM
  • I'd like to thank todays #socialmedia host for taking on a very timely topic today, looking 4ward to the discussion #sm52
    Posted by: - 03/23/2010 11:00:01 AM
  • RT : about to start #sm52 - heres the 1st question:) is there advantage to having brand or a person be your social media "face"? #sm52
    Posted by: - 03/23/2010 11:00:52 AM
  • Hello Everyone at #sm52
    Posted by: - 03/23/2010 11:00:52 AM
  • RT : about to start #sm52 - here's the first question :) is there advantage to having brand or a person be your social media "face"?
    Posted by: - 03/23/2010 11:00:52 AM
  • #sm52 ...i suppose it's just like a celebrity endorsement..people 'connect' with the individual on so many levels..
    Posted by: - 03/23/2010 11:01:03 AM
  • Hi Karima! Good to see you at #sm52
    Posted by: - 03/23/2010 11:01:52 AM
  • #SM52 A1) Having a "face" for #socialmedia has advantages (ppl buy from comps they "know") & disadvantages (what if they leave?)
    Posted by: - 03/23/2010 11:01:52 AM
  • RT : about to start #sm52 - here's the first question :) is there advantage to having brand or a person be your social media "face"?
    Posted by: - 03/23/2010 11:01:52 AM
  • Absolutely. It personalizes the relationship between a brand and a customer. It humanizes the affinity. #sm52
    Posted by: - 03/23/2010 11:02:03 AM
  • : Very happy to see you :) #sm52
    Posted by: - 03/23/2010 11:03:02 AM
  • So here's my social media face. Yes, it's your host! #sm52
    Posted by: - 03/23/2010 11:03:03 AM
  • Participating in #socialmedia chat #sm52. Join in!
    Posted by: - 03/23/2010 11:03:03 AM
  • Q1 : Having a person a the face of your company's social media humanize the company #sm52
    Posted by: - 03/23/2010 11:03:03 AM
  • #SM52 Q1: The advantage to having a person be the 'face' is that it's easier to relate to on a personal level.
    Posted by: - 03/23/2010 11:03:03 AM
  • RT : First Tweetchat question :) is there advantage to having a brand or a person be your social media "face"? #sm52
    Posted by: - 03/23/2010 11:03:29 AM
  • #SM52 Q1: The disadvantage is that the social media reputation gets tied to that face, so if/when that person leaves, it has to be rebuilt.
    Posted by: - 03/23/2010 11:03:29 AM
  • RT : RT : about to start #sm52 - here's the first question :) is there advantage to having brand or a person be your social media "face"?
    Posted by: - 03/23/2010 11:03:29 AM
  • : Very happy to see you :) #sm52
    Posted by: - 03/23/2010 11:03:29 AM
  • Q1: typically a person is easier to connect to, yet i relate w/Brands. I like #coke, don't care about Joe #sm52
    Posted by: - 03/23/2010 11:04:03 AM
  • Unfortunately, "faces" don't scale well. #sm52
    Posted by: - 03/23/2010 11:05:03 AM
  • : Hey, it has been a while. glad to see you here #sm52
    Posted by: - 03/23/2010 11:05:03 AM
  • Agreed. RT : Q1 : Having a person a the face of your company's social media humanize the company #sm52
    Posted by: - 03/23/2010 11:05:03 AM
  • However, using a person as ur social media face needs to be strategized to see impact if person leave. #sm52
    Posted by: - 03/23/2010 11:05:03 AM
  • First #sm52 Tweetchat question: Is there an advantage to having a brand or a person be your social media "face"? Chime in on #sm52
    Posted by: - 03/23/2010 11:05:03 AM
  • both are nec but person is better. ive stopped following brands 2 follow only the person behind the curtain. #sm52
    Posted by: - 03/23/2010 11:06:03 AM
  • Hi All! Q1 Advantage of brand being your face is you aren't solely reliant on an individual #sm52
    Posted by: - 03/23/2010 11:06:03 AM
  • : I agree with you. the overall strategy of person vers brand should depend on the company's objectives #sm52
    Posted by: - 03/23/2010 11:06:03 AM
  • Q1: I'd say a person is better than a logo, although some logos are pretty powerful #sm52
    Posted by: - 03/23/2010 11:06:04 AM
  • It's important to leverage the brand first, not the person. A consistent brand image is crucial across all social media platforms. #sm52
    Posted by: - 03/23/2010 11:06:04 AM
  • I've tweeted with "brands" before and hated it. I need to know who you are. exchanging tweets with a logo doesn't fly #sm52
    Posted by: - 03/23/2010 11:06:04 AM
  • Q1: Customers feel as if they can approach a brand that has a face; someone to answer their questions, be familiar with #SM52
    Posted by: - 03/23/2010 11:06:04 AM
  • A1: The power of #socialmedia has been the humanizing of brands that were formerly namless, faceless, and inaccessible #sm52
    Posted by: - 03/23/2010 11:06:04 AM
  • Q1 personally, I would always prefer to speak to a person rather than a brand #sm52
    Posted by: - 03/23/2010 11:07:03 AM
  • RT : I've tweeted with "brands" before and hated it. I need to know who you are. exchanging tweets with a logo doesn't fly #sm52
    Posted by: - 03/23/2010 11:07:03 AM
  • Q1 Zappos.com new ad campaign features puppets to promote its customer service. #sm52, #brand
    Posted by: - 03/23/2010 11:07:03 AM
  • I understand your reasoning, but isn't that what a profile/custom background is for? #sm52
    Posted by: - 03/23/2010 11:07:03 AM
  • RT It's important to leverage brand 1st, not person. A consistent brand image is crucial across all social media platforms #sm52
    Posted by: - 03/23/2010 11:07:03 AM
  • True RT : However, using a person as ur social media face needs to be strategized to see impact if person leave. #sm52
    Posted by: - 03/23/2010 11:07:03 AM
  • both are nec but person is better. ive stopped following brands 2 follow only the person behind the curtain. #sm52
    Posted by: - 03/23/2010 11:07:03 AM
  • Hi All! Q1 Advantage of brand being your face is you aren't solely reliant on an individual #sm52
    Posted by: - 03/23/2010 11:07:03 AM
  • : I agree with you. the overall strategy of person vers brand should depend on the company's objectives #sm52
    Posted by: - 03/23/2010 11:07:03 AM
  • If you're talking about starting to build a brand I don't see why you couldn't do both at the same time. #sm52
    Posted by: - 03/23/2010 11:08:03 AM
  • Agree with you :) >>> RT : Q1 personally, I would always prefer to speak to a person rather than a brand #sm52
    Posted by: - 03/23/2010 11:08:03 AM
  • yes but what about facebook, foursquare, youtube, etc would you follow brand there? if, so does channel matter? #sm52
    Posted by: - 03/23/2010 11:08:03 AM
    • Load 20 More
Moderator
about to start #sm52 - here's the first question :) is there advantage to having brand or a person be your social media "face"?
how so? what's your experience in faces not scaling well? #sm52
RT Q1: PS: if you are using someone as the face of social media, you better vet them extensively. #sm52 - really good pt!
here's something of note: comcast doesn't service my area, but i follow because frank is a great company persona #sm52
what happens if the face of the brand leaves? that's another concern. what if they built up the brand on a personal account? #sm52
oh i know. the comcast story is in my book - www.newcommunityrules.com. i hope frank showed it to you! :) #sm52
moving onward - q2: how do you choose to follow brands on twitter, facebook, blog, et al? #sm52 - do you do it like me () or..?
are you more likely to interact with brands that you follow on twitter or facebook or elsewhere online (social spaces)? #sm52
are you more likely to interact with brands that you follow on twitter or facebook or elsewhere online (social spaces)? #sm52
i think i did, but i like specifically what does for comcast. it's a great example of HUMAN companies. #sm52
RT : Why do you want a brand to follow you back? #sm52 - i wonder the same.
final question for #sm52 - q3: build a checklist for brands on how to behave in social media for best results.
RT : No plans to change from humanizing aspects. Brands should follow back - if Customers prefers DM they have option #sm52
RT Q3: chklist: be helpful-dont sell, care-dont position, have character-humanize, be chan appropriate-not 1 msg fits all #sm52
RT : Q3: Connecting positively with 1 person can go a long way as far as word of mouth marketing & interaction #sm52
thanks for joining the #sm52 chat. fun times :)