Characteristics of Highly Influencial Brands in Social Media

TOPIC QUESTIONS

Q1) Is there advantage to having Brand or a person be your SM "face"?

Q2) How do you choose to follow Brands on Twitter, Facebook, blog, et al?

Q3) Build a checklist for Brands on how to behave in SM for best results.

Event Details

Event Date:
2010-03-23
Event Time:
12PM - 1 PM EST

Participants:
63
Tweets:
497

Embed:

Moderator

Tamar Weinberg

twitter: @tamar

web: http://www.techipedia.com

BIO: Tamar Weinberg is a freelance writer and author of The New Community Rules: Marketing on the Social Web (O�Reilly, July 2009) who specializes in social media consulting and strategy, blogger outreach, reputation management, and search engine marketing (SEO, link building, and Pay Per Click Marketing). She has been involved in the Internet since the early 90s and has dabbled in social online interactions for more than fifteen years. Tamar has been ...more

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RT @jasonbreed: for a transcript of chat goto http://bit.ly/daKprI now in ascending/descending/chat order (thx @mckyton!) #sm52
Posted by: @sharonmostyn - 03/23/2010 12:24:01 PM
RT @kelconnors: RT @stadol: RT @Marc_Meyer: measure twice cut once on brand behavior in social media... #sm52
Posted by: @robpetersen - 03/23/2010 12:24:01 PM
RT @abarcelos: RT @TobyDiva: transcript of 3-23 #sm52 chat - http://bit.ly/c8QIYC #sm52
Posted by: @lukenoffke - 03/23/2010 12:24:01 PM
Thx for good convo & RTs during #sm52 @MaryAnnHalford @Kevin_DeSoto @dc2fla @digitalsista @techguerilla @tamar @comcastcares @TimetobeFrank
Posted by: @sharonmostyn - 03/23/2010 12:21:03 PM
RT @TobyDiva: transcript of 3-23 #sm52 chat - http://bit.ly/c8QIYC #sm52
Posted by: @abarcelos - 03/23/2010 12:20:01 PM
Thx for good convo & RTs during #sm52 @EdHartigan @wileyccoyote @sandraproulx @jsandford @tommartin @karimacatherine @PresentAdvisors
Posted by: @sharonmostyn - 03/23/2010 12:20:01 PM
@sharonmostyn the notion of someone "feigning interest" goes against authenticity to me, but obviously others see emotional benefit #sm52
Posted by: @techguerilla - 03/23/2010 12:16:03 PM
@techguerilla I agree with you. I'm not impressed when a company follows me - too easy to automate - just providing alternate POV #sm52
Posted by: @sharonmostyn - 03/23/2010 12:16:03 PM
transcript of 3-23 #sm52 chat - http://bit.ly/c8QIYC
Posted by: @TobyDiva - 03/23/2010 12:16:03 PM
RT @Narciso17: For a Transcript of the #sm52 Discussion, go to http://bit.ly/c8QIYC (h/t @jasonbreed @mckyton @tamar)
Posted by: @sandraproulx - 03/23/2010 12:16:03 PM
RT @Marc_Meyer: FYI, Next week's #socialmedia tweetchat host will be @jaybaer. see you then. #sm53 #sm52
Posted by: @TheBlackFin - 03/23/2010 12:15:03 PM
@tamar word of mouth marketing can be benefited mostly if that 1 person's interests are aligned with your brand's or your industry's. #sm52
Posted by: @notifyneal - 03/23/2010 12:15:03 PM
also, you can auto follow everyone on this chat from our log page now too http://hashtagsocialmedia.com/event/52 (again,thx @mckyton) #sm52
Posted by: @jasonbreed - 03/23/2010 12:15:03 PM
Thank you! RT @WesleyRoss Thanks to @CoryOBrien @wileyccoyote @karimacatherine and @techguerilla for a great conversation on #sm52! #sm52
Posted by: @steve_campbell - 03/23/2010 12:14:01 PM
For a Transcript of the #sm52 Discussion, go to http://bit.ly/c8QIYC (h/t @jasonbreed @mckyton @tamar)
Posted by: @Narciso17 - 03/23/2010 12:12:03 PM
@sharonmostyn I've heard that a couple times today. It's not that I don't believe you. I just don't get it #sm52
Posted by: @techguerilla - 03/23/2010 12:12:03 PM
Thanks to @CoryOBrien @wileyccoyote @karimacatherine @steve_campbell and @techguerilla for a great conversation on #sm52! #sm52
Posted by: @WesleyRoss - 03/23/2010 12:12:03 PM
RT @jasonbreed: @momof3boys3702 glad you found us. hope 2 see U again. every Tues noon est www.hashtagsocialmedia.com for more info. #sm52
Posted by: @momof3boys3702 - 03/23/2010 12:12:03 PM
FYI, Next week's #socialmedia tweetchat host will be @jaybaer. see you then. #sm53 #sm52
Posted by: @Marc_Meyer - 03/23/2010 12:11:02 PM
@jasonbreed @marc_meyers I assume the tool to auto-follow everyone who participated is working? you want to provide link? #sm52
Posted by: @techguerilla - 03/23/2010 12:11:02 PM
@techguerilla Not following doesn't stop engagement, but following gives the impression to some that you care #sm52
Posted by: @sharonmostyn - 03/23/2010 12:11:02 PM
@sandraproulx Thanks for the tip. I'll have to start thinking about that. I figure customizing our FB page would be another way. #sm52
Posted by: @marketwire - 03/23/2010 12:10:03 PM
@jasonbreed ty! #sm52
Posted by: @momof3boys3702 - 03/23/2010 12:10:03 PM
@momof3boys3702 glad you found us. hope 2 see U again. every Tues noon est www.hashtagsocialmedia.com for more info. #sm52
Posted by: @jasonbreed - 03/23/2010 12:10:03 PM
Many many thanks to all, the conversation was Awsome. #sm52
Posted by: @karimacatherine - 03/23/2010 12:10:03 PM
RT @jasonbreed: for a transcript of chat goto http://hashtagsocialmedia.com/event/52 now in asc/des/chat order (thx @mckyton!) #sm52
Posted by: @steve_campbell - 03/23/2010 12:10:03 PM
#sm52 These are the conversations worth being printed, but I'll spare the trees. :)
Posted by: @joelvillarini - 03/23/2010 12:09:03 PM
for a transcript of chat goto http://hashtagsocialmedia.com/event/52 now in ascending/descending/chat order (thx @mckyton!)#sm52
Posted by: @jasonbreed - 03/23/2010 12:09:03 PM
RT @jasonbreed: Big props to @tamar for leading this chat. Very helpful, great content from everyone! #sm52
Posted by: @EdHartigan - 03/23/2010 12:09:03 PM
@TobyDiva @tamar Indeed it was. Big difference between passion & opinion. We had equal amounts of both! Good stuff! #sm52
Posted by: @Marc_Meyer - 03/23/2010 12:08:02 PM
RT @Marc_Meyer: #SM is not like leggo, u just don't snap the pieces in place & go... #sm52 > Yep. Strategy, baby!
Posted by: @KathyHerrmann - 03/23/2010 12:08:02 PM
Brands need to start following the 4 C's! Social media generates a positive ROI http://bit.ly/cM6M69 #sm52
Posted by: @steve_campbell - 03/23/2010 12:08:02 PM
@jasonbreed @tamar @marc_meyer many thanks #sm52
Posted by: @techguerilla - 03/23/2010 12:07:03 PM
sorry to have hijacked your #sm52 conversation, someone said something that intrigued me and I added the column to tweetdeck. LOL thanks!
Posted by: @momof3boys3702 - 03/23/2010 12:07:03 PM
Great chat, thanks. #sm52
Posted by: @Arrieb - 03/23/2010 12:07:03 PM
thanks for joining the #sm52 chat. fun times :)
Posted by: @tamar - 03/23/2010 12:07:03 PM
@MaryAnnHalford True, im working on integrating SM into the mainstream campaigns uphill battle with ad agencies!!! Hoping to win! #sm52
Posted by: @joelvillarini - 03/23/2010 12:06:02 PM
@Marc_Meyer @jasonbreed @tamar Ooh! you did it again. Another right-on convo. Thank you & all #sm52
Posted by: @dc2fla - 03/23/2010 12:06:02 PM
@sharonmostyn as a brand i care about what you think about *me*, not what your two old just swallowed #sm52
Posted by: @techguerilla - 03/23/2010 12:06:02 PM
Great convo #sm52 Thanks everyone!
Posted by: @sandraproulx - 03/23/2010 12:05:03 PM
@Marc_Meyer I think #Nestle needs to read some Social Media 101 tactics. This chat might be too advanced based on what I'm seeing :P. #sm52
Posted by: @marketwire - 03/23/2010 12:05:03 PM
@sharonmostyn not following doesn't stop engagement, i'm at loss as to why it matters to be honest #sm52
Posted by: @techguerilla - 03/23/2010 12:05:03 PM
Big props to @tamar for leading this chat. Very helpful, great content from everyone! #sm52
Posted by: @jasonbreed - 03/23/2010 12:05:03 PM
@Marc_Meyer @tamar another fire hose convo. thanX #sm52
Posted by: @TobyDiva - 03/23/2010 12:04:03 PM
RT @karimacatherine: @joelvillarini : big, smal, medium, the way I see it, all cos must take SM seriously > AGREE, BUT NEED TRAINING #sm52
Posted by: @MaryAnnHalford - 03/23/2010 12:04:03 PM
RT @karimacatherine: @joelvillarini : big, smal, medium, the way I see it, all companies must take Social media seriously #sm52
Posted by: @momof3boys3702 - 03/23/2010 12:04:03 PM
@techguerilla There needs to be a balance between auto-follow (so users can DM) & not following at all (users feel unappreciated) #sm52
Posted by: @sharonmostyn - 03/23/2010 12:04:03 PM
RT @karimacatherine: @joelvillarini : big, smal, medium, the way I see it, all companies must take Social media seriously #sm52
Posted by: @steve_campbell - 03/23/2010 12:04:03 PM
Q3 Does the Brand SM team understand why they are participating? And some basic IRL social rules -like courtesy ... #sm52
Posted by: @dc2fla - 03/23/2010 12:03:02 PM
@joelvillarini Brands are finding value by integrating SM with overall marketing campaigns http://ow.ly/16Rjjd #sm52
Posted by: @MaryAnnHalford - 03/23/2010 12:03:02 PM

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Moderator

thanks for joining the #sm52 chat. fun times :)

RT @steve_campbell: Q3: Connecting positively with 1 person can go a long way as far as word of mouth marketing & interaction #sm52

RT @jasonbreed Q3: chklist: be helpful-dont sell, care-dont position, have character-humanize, be chan appropriate-not 1 msg fits all #sm52

RT @TimetobeFrank: No plans to change from humanizing aspects. Brands should follow back - if Customers prefers DM they have option #sm52

final question for #sm52 - q3: build a checklist for brands on how to behave in social media for best results.

RT @Marc_Meyer: Why do you want a brand to follow you back? #sm52 - i wonder the same.

@odomlewis i think i did, but i like specifically what @comcastcares does for comcast. it's a great example of HUMAN companies. #sm52

are you more likely to interact with brands that you follow on twitter or facebook or elsewhere online (social spaces)? #sm52

moving onward - q2: how do you choose to follow brands on twitter, facebook, blog, et al? #sm52 - do you do it like me (@comcastcares) or..?

@ComcastGeorge oh i know. the comcast story is in my book - www.newcommunityrules.com. i hope frank showed it to you! :) #sm52

what happens if the face of the brand leaves? that's another concern. what if they built up the brand on a personal account? #sm52

here's something of note: comcast doesn't service my area, but i follow @comcastcares because frank is a great company persona #sm52

RT @karimacatherine Q1: PS: if you are using someone as the face of social media, you better vet them extensively. #sm52 - really good pt!

@jsandford how so? what's your experience in faces not scaling well? #sm52

about to start #sm52 - here's the first question :) is there advantage to having brand or a person be your social media "face"?