What location based social means to businesses


TOPIC QUESTIONS
Q1) How will "check-ins" and geo-tagged content change the believability factor of ratings and reviews?
Q2) What impact will widespread, instant, on the spot reviews and tips have on customer experience?
Q3) Recommend best practices for businesses with a physical presence to capitalize on "check-in" behavior.
   Event Details
Event Date:
     2010-03-30
Event Time:
     12PM - 1 PM EST
Participants:
     91
Tweets:
     590


sign in with twitter
  Embed:
Moderator
jay-baer.jpg
Jay Baer
twitter:
web: www.convinceandconvert.com
BIO: I have provided Internet marketing and strategy since the inception of the medium in 1994. In addition to my work with leading PR firms, I’ve worked with more than 700 companies and organizations, including Nike, John McCain and 25 of the Fortune 1000. Contact me at (602) 618-1895 or at jason@convinceandconvert.com I started Mighty Interactive, a leading Internet marketing company in 2000, and merged the firm with Off Madison Ave in 2005. Might ...more
Filter out Re-tweets
  • Very timely, should b gr8 chat hosting 2days tweetchat. topic: What Location Based Social Means to Businesses #sm53
    Posted by: - 03/30/2010 10:46:01 AM
  • RT : Today at noon we're pleased 2 have hosting tweetchat. topic? What Location Based Social Means to Businesses #sm53
    Posted by: - 03/30/2010 10:48:01 AM
  • we're a little over an hour out on todays noon est #socialmedia tweetchat w/ host #sm53
    Posted by: - 03/30/2010 10:55:00 AM
  • Looking forward to the tweetchat topic: What Location Based Social Means to Businesses #sm53 (my thoughts lat week: http://bit.ly/geo4biz )
    Posted by: - 03/30/2010 10:58:01 AM
  • In preparation of #sm53, reading Gowalla + Foursquare + Brightkite + Yelp + Google Maps=Checkin Mania http://ow.ly/1sEzt ( via
    Posted by: - 03/30/2010 10:59:03 AM
  • Join in. Shld B a gr8 convo! RT : we're an hour out on todays noon est #socialmedia tweetchat w/ host #sm53
    Posted by: - 03/30/2010 10:59:04 AM
  • RT : we're a little over an hour out on todays noon est #socialmedia tweetchat w/ host #sm53
    Posted by: - 03/30/2010 11:00:04 AM
  • In preparation of #sm53, reading Gowalla + Foursquare + Brightkite + Yelp + Google Maps=Checkin Mania http://ow.ly/1sEzt ( via
    Posted by: - 03/30/2010 11:00:04 AM
  • Will not be attending #sm53 - meetings to go to.
    Posted by: - 03/30/2010 11:01:03 AM
  • C u on #sm53 :) Also, check out this nifty little preso by Karyn Cooks on early brand adoption of 4Sq - http://ow.ly/1sEzt
    Posted by: - 03/30/2010 11:16:01 AM
  • actually twitter based chat follow along using #sm53 or go to our live page www.hashtagsocialmedia.com/live
    Posted by: - 03/30/2010 11:26:01 AM
  • Please join me here at 12 est for #socialmedia episode #sm53 We'll be talking Foursquare, Gowalla, Yelp, and the check-in economy.
    Posted by: - 03/30/2010 11:26:02 AM
  • Gearing up for the #socialmedia chat today noon EST w/ topic: how location based social can affect businesses follow #SM53
    Posted by: - 03/30/2010 11:26:02 AM
  • RT Join me here at 12 est for #socialmedia episode #sm53 We'll be talking Foursquare, Gowalla, Yelp, and the check-in economy.
    Posted by: - 03/30/2010 11:27:02 AM
  • actually twitter based chat follow along using #sm53 or go to our live page www.hashtagsocialmedia.com/live
    Posted by: - 03/30/2010 11:27:03 AM
  • RT : Please join me here 12 est #socialmedia episode #sm53 Talking Foursquare, Gowalla, Yelp, & the check-in economy. {I'm in}
    Posted by: - 03/30/2010 11:28:02 AM
  • my bad. Here is the link to the Karyn Cooks 4SQ preso - http://bit.ly/a9PEpF #sm53
    Posted by: - 03/30/2010 11:28:02 AM
  • RT : Please join me here at 12 est for #socialmedia episode #sm53 We'll be talking 4square, Gowalla, Yelp and the check-in economy
    Posted by: - 03/30/2010 11:28:02 AM
  • RT Join me here at 12 est for #socialmedia episode #sm53 We'll be talking Foursquare, Gowalla, Yelp, and the check-in economy.
    Posted by: - 03/30/2010 11:28:02 AM
  • Interested on the geo-location marketing convo on #sm53. Love 's stuff - so I'm sure it will be a solid talk.
    Posted by: - 03/30/2010 11:31:01 AM
  • Since I'm mobile today I'm going to use our iphone app 4 2days #socialmedia tweetchat w/ http://bit.ly/cwb70h #sm53
    Posted by: - 03/30/2010 11:33:01 AM
  • Gutted I'll have to miss #sm53 at 12 EST today, and you are talking Yelp, Gowalla, etc :(( Will there be a transcript??
    Posted by: - 03/30/2010 11:34:03 AM
  • RT : Please join me here at 12 est for #socialmedia episode #sm53 We'll be talking Foursquare, Gowalla, Yelp, and the check-in economy.
    Posted by: - 03/30/2010 11:38:01 AM
  • RT : Gearing up for the #socialmedia chat today noon EST w/ topic: how location based social can affect businesses follow #SM53
    Posted by: - 03/30/2010 11:38:01 AM
  • how appropriate! RT : I'm mobile & using our iphone app 4 2days #socialmedia tweetchat w/ http://bit.ly/cwb70h #sm53
    Posted by: - 03/30/2010 11:39:03 AM
  • 15 minutes until today's #socialmedia chat about check-ins, Foursquare, etc. Set your Twitter appliance to #sm53 and join us please.
    Posted by: - 03/30/2010 11:47:03 AM
  • RT : Interested on the geo-location marketing convo on #sm53. Love 's stuff - so I'm sure it will be a solid talk.
    Posted by: - 03/30/2010 11:49:01 AM
  • RT : 15 minutes until today's #socialmedia chat about check-ins Foursquare etc. Set your Twitter appliance to #sm53 & join us please
    Posted by: - 03/30/2010 11:49:01 AM
  • RT 15 minutes until today's #socialmedia chat about check-ins, Foursquare, etc. Set your Twitter appliance to #sm53 and join us
    Posted by: - 03/30/2010 11:52:01 AM
  • RT : 15 minutes until today's #socialmedia chat about check-ins, Foursquare, etc. Set your Twitter appliance to #sm53 and join us.
    Posted by: - 03/30/2010 11:52:01 AM
  • RT : 15 minutes until today's #socialmedia chat about check-ins, Foursquare, etc. Set your Twitter appliance to #sm53 and join us please.
    Posted by: - 03/30/2010 11:52:01 AM
  • geo-location chat in 10 mins w/ follow along on #sm53 topic post is here www.hashtagsocialmedia.com/blog can also follow /live page
    Posted by: - 03/30/2010 11:53:03 AM
  • A MUST ATTEND!! 8 minutes until today's #sm53 chat about check-ins, Foursquare, etc. plus is in the house! #socialmedia
    Posted by: - 03/30/2010 11:54:03 AM
  • Def will follow : 15 min til today's #socialmedia chat abt check-ins, Foursquare, etc Set ur Twitter app to #sm53 & join us pls.
    Posted by: - 03/30/2010 11:54:03 AM
  • RT : 15 minutes until today's #socialmedia chat about check-ins, Foursquare, etc. #sm53
    Posted by: - 03/30/2010 11:54:03 AM
  • RT 15 minutes til today's #socialmedia chat about check-ins, Foursquare, etc. Set your Twitter appliance to #sm53 and join us. #in
    Posted by: - 03/30/2010 11:54:03 AM
  • RT : A MUST ATTEND!! 8 minutes until today's #sm53 chat about check-ins, Foursquare, etc. plus is in the house! #socialmedia
    Posted by: - 03/30/2010 11:55:03 AM
  • RT geo-location chat in 10 mins w/ follow along on #sm53
    Posted by: - 03/30/2010 11:56:03 AM
  • RT : 15 minutes until today's #socialmedia chat about check-ins, Foursquare, etc. Set your Twitter appliance to #sm53 and join us please.
    Posted by: - 03/30/2010 11:58:02 AM
  • 3 minutes til geo-location chat with . Follow #sm53
    Posted by: - 03/30/2010 11:58:02 AM
  • RT : RT geo-location chat in 10 mins w/ follow along on #sm53
    Posted by: - 03/30/2010 11:59:03 AM
  • #sm53 here we go...
    Posted by: - 03/30/2010 12:00:04 PM
  • 1 min til geolocation chat #sm53
    Posted by: - 03/30/2010 12:00:04 PM
  • Preemptive apology for weird tweets, following location based discussion at #SM53
    Posted by: - 03/30/2010 12:00:05 PM
  • Thanks to all for tuning in for #sm53 Today we're going to talk about mobile social, geo-tagging, checking-in, and its impact. Ready?
    Posted by: - 03/30/2010 12:00:05 PM
  • #sm53 here we go...
    Posted by: - 03/30/2010 12:00:12 PM
  • 1 min til geolocation chat #sm53
    Posted by: - 03/30/2010 12:00:12 PM
  • RT : Thanks to all for tuning in for #sm53 Today we're going to talk about mobile social, geo-tagging, checking-in, and its impact. Ready?
    Posted by: - 03/30/2010 12:00:34 PM
  • Q1 - How will check-ins and geo-tagged consumer content change the believability factor of ratings and reviews? #sm53
    Posted by: - 03/30/2010 12:00:34 PM
  • RT Q1 - How will check-ins and geo-tagged consumer content change the believability factor of ratings and reviews? #sm53
    Posted by: - 03/30/2010 12:02:01 PM
    • Load 20 More
Moderator
Please join me here at 12 est for #socialmedia episode #sm53 We'll be talking Foursquare, Gowalla, Yelp, and the check-in economy.
15 minutes until today's #socialmedia chat about check-ins, Foursquare, etc. Set your Twitter appliance to #sm53 and join us please.
Thanks to all for tuning in for #sm53 Today we're going to talk about mobile social, geo-tagging, checking-in, and its impact. Ready?
Q1 - How will check-ins and geo-tagged consumer content change the believability factor of ratings and reviews? #sm53
. Indeed. Yelp w/ check-ins is potentially a big deal. You can see whether the reviewer was physically present. #sm53
. Indeed. Yelp w/ check-ins is potentially a big deal. You can see whether the reviewer was physically present. #sm53
. No system is beyond being gamed. But to me, if a review shows the reviewer was there (rather than a cousin) I take heed? #sm53
. That's ultimately the plan I think. That reviews written by someone who had checked in are given weight, are sortable #sm53
. Yes, that's why I like the "tips" concept on foursquare. Solicits mini-reviews on the spot. #sm53
. That's ultimately the plan I think. That reviews written by someone who had checked in are given weight, are sortable #sm53
. Geo-tagged reviews, sorted by who's in your social graph? Woot! BTW, see killer post http://bit.ly/9t4TqD #sm53
Ultimately, I geo-tagging weeds out some of the bogus reviews (+ and -) on review sites. #sm53
. Interesting. I'd argue that Foursquare and Gowalla are what Twitter was originally. Place-based and personal. #sm53
. You don't. I think it's 2 separate issues: reviews written by people who have never been there, and compensated reviews. #sm53
. That is indeed a big question. Will Facebook just take this whole thing over? Buy foursquare, or just squeeze them out? #sm53
. That is indeed a big question. Will Facebook just take this whole thing over? Buy foursquare, or just squeeze them out? #sm53
Q2 - What impact would widespread, on the spot reviews & tips have on customer experience? #sm53 (can we review our way to better service?)
To me, if I had a biz in a physical location, I think I'd monitor/listen to geo-apps more than Twitter. You? #sm53
RT Companies will need to train employees that everyone is a "secret shopper" #sm53 (great point!)
Yes it's a time suck, but ability for biz to essentially read their customers' minds is such a huge advantage - CAPITALIZE ON IT. #sm53
Just seems that as Twitter grows, you get less of the very specific info in the stream, and that's moving to geo apps. #sm53
Just seems that as Twitter grows, you get less of the very specific info in the stream, and that's moving to geo apps. #sm53
. Hold that thought about social media monitoring staffing for Q3. #sm53
RT Not just for customers - read what they say about your competition too... about the target market. (smart!) #sm53
. Indeed, there's still some of the "why spend the time, when I could just buy a magazine ad" thinking. #sm53
. Now THAT'S a great idea! (streaming feedback wall in the restaurant, like Twitter wall at conferences) #hugehuevos #sm53
. You are so dead-on about the potential for virtual goods in real locations. A topic for another chat, for sure. #sm53
. What I hear is a lot of people needing mobile apps. Where's the damn iphone app I've been asking for? #sm53
. Most good social media (certainly social CRM) is reactive in some way, thus monitoring is the lynchpin. #sm53
#sm53 3 minute timeout to let people catch up. Then, it's Question 3.
#sm53 Q3 - Recommend best practices for businesses with a physical presence to capitalize on "check-in" behavior.
. There was some thought that reviewing at the moment does not leave time for reflection/context #sm53
. I like that idea of something visual that shows you're checked in. Builds buzz. #postmodernsneeches #sm53
Thanks for playing. You were great - tons of insight. #sm53
Hi Mary. That's location-based engagement. #sm53
. I LOVE the idea of building QR codes into this for instant couponing. Just not quite ready for prime-time, IMHO. #sm53
A3 I'd like to see biz using their other outposts (email, FB, Web) to train and activate check-in behavior. 2day, too siloed. #sm53
Yes, the new Foursquare Web dashboard they're rolling out shows biz all the check-ins, frequency, tips, etc. #sm53
Good idea on leaderboard. For franchises, this would be cool. Location A vs. Location B shown on a live chart. #sm53
Absolutely. I'd probably do food/waitstaff reviews via SMS now, because you don't have to download a QR app. #sm53
Absolutely. I'd probably do food/waitstaff reviews via SMS now, because you don't have to download a QR app. #sm53
. Exactly. Use the QR code to nudge consumer generated content. #sm53
. Exactly. Use the QR code to nudge consumer generated content. #sm53
RT : RT : #SM53 For the group: A primer I put together on Location Based Services: http://bit.ly/b65LK1
There are definitely some businesses that get this, and are implementing it full bore. Mostly smaller companies 2day #sm53
#sm53 I'm also intrigued by History Channel et al running geo-specific info snack ads on 4square. "treaty of whatever signed in this bar"
. Absolutely. Augmented Reality makes a lot of this Foursquare vs Gowalla thing meaningless. #sm53
#sm53 Thx to everyone. Super good chat today, with some killer ideas. Now go make it happen! Thx 4 letting me host.