What location based social means to businesses


TOPIC QUESTIONS
Q1) How will "check-ins" and geo-tagged content change the believability factor of ratings and reviews?
Q2) What impact will widespread, instant, on the spot reviews and tips have on customer experience?
Q3) Recommend best practices for businesses with a physical presence to capitalize on "check-in" behavior.
   Event Details
Event Date:
     2010-03-30
Event Time:
     12PM - 1 PM EST
Participants:
     91
Tweets:
     590


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Moderator
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Jay Baer
twitter:
web: www.convinceandconvert.com
BIO: I have provided Internet marketing and strategy since the inception of the medium in 1994. In addition to my work with leading PR firms, I’ve worked with more than 700 companies and organizations, including Nike, John McCain and 25 of the Fortune 1000. Contact me at (602) 618-1895 or at jason@convinceandconvert.com I started Mighty Interactive, a leading Internet marketing company in 2000, and merged the firm with Off Madison Ave in 2005. Might ...more
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  • LBS+social media + pervasive media (eg HP mscapes) all seem to be coming together into a single realm with interesting possibilities. #sm53
    Posted by: - 03/30/2010 01:29:02 PM
  • RT : . Most good social media (certainly social CRM) is reactive in some way, thus monitoring is the lynchpin. #sm53
    Posted by: - 03/30/2010 01:28:02 PM
  • Looking for room in PDX 4/4-4/6. Anyone? #sm53
    Posted by: - 03/30/2010 01:25:05 PM
  • RT : V. cool> RT : #sm53 intrigued by Hist. Channel running geo-specific info ads on 4sq. "treaty of x signed in this bar"
    Posted by: - 03/30/2010 01:24:03 PM
  • http://j.mp/d5jfWN this is what has been troubling me since I read it this morning. hence the question #sm53
    Posted by: - 03/30/2010 01:23:02 PM
  • Excellent conversation at #sm53 today about Foursquare, Gowalla, Yelp, & the check-in economy - with &... http://bit.ly/9Sq2wz
    Posted by: - 03/30/2010 01:22:02 PM
  • For who, my building? My parents? My roomates? RT : :) yes. how abt 10% increase in home insurance premiums? #sm53
    Posted by: - 03/30/2010 01:21:03 PM
  • #sm53 - Better than expected. Hope to contribute more next time. Thanks !
    Posted by: - 03/30/2010 01:21:03 PM
  • RT : pleaserobme.com is for the birds. Doorman, dog, spouse, roommates, sec systm etc. If they want to rob u, they will w/o geo. #sm53
    Posted by: - 03/30/2010 01:20:03 PM
  • #Chat tip: set up weekly reminder in yr email calendar 4 chats you don't want 2 miss. #measurePR #sm53 gmail cal. (via )
    Posted by: - 03/30/2010 01:20:03 PM
  • :) yes. how abt 10% increase in home insurance premiums? #sm53
    Posted by: - 03/30/2010 01:19:02 PM
  • excellent convo at #sm53 today about Foursquare, Gowalla, Yelp, & the check-in economy - w/ & - http://bit.ly/9RvPTX
    Posted by: - 03/30/2010 01:19:02 PM
  • #Chat tip: set up weekly reminder in yr email calendar 4 chats you don't want 2 miss. #measurePR #sm53 gmail cal. even does text reminders
    Posted by: - 03/30/2010 01:18:03 PM
  • pleaserobme.com is for the birds. Doorman, dog, spouse, roommates, sec systm etc. If they want to rob u, they will w/o geo. #sm53
    Posted by: - 03/30/2010 01:18:03 PM
  • Info based on industry experience and active observation. Innovators are still minority for reasons mentioned today. #sm53
    Posted by: - 03/30/2010 01:18:03 PM
  • RT Ok, any considered that sharing location info can increase ur home insurance premium by 10%? http://j.mp/d5jfWN #sm53
    Posted by: - 03/30/2010 01:18:03 PM
  • RT Ok, any considered that sharing location info can increase ur home insurance premium by 10%? http://j.mp/d5jfWN #sm53
    Posted by: - 03/30/2010 01:17:07 PM
  • RT What do you think of sites like http://pleaserobme.com wrt geotagging & location sharing? Whats missing? #sm53 #scrm
    Posted by: - 03/30/2010 01:16:02 PM
  • Thanks for the great #socialmedia tweetchat Great insights & glad to be able to attend these again! #sm53
    Posted by: - 03/30/2010 01:16:02 PM
  • What do you think of sites like http://pleaserobme.com wrt geotagging & location sharing? Whats missing? #sm53 #scrm
    Posted by: - 03/30/2010 01:14:06 PM
  • if you guys were speaking of geo-location #sm53 - you should address the subject of time zone - i missed the session - universal time
    Posted by: - 03/30/2010 01:13:03 PM
  • am doing well too - hope you are great! #sm53
    Posted by: - 03/30/2010 01:13:03 PM
  • RT RE: codes for menu items in restaurants. Let me scan & rate. #sm53 We think SMS codes r easier! Cool idea
    Posted by: - 03/30/2010 01:13:03 PM
  • What do you think of sites like http://pleaserobme.com wrt geotagging & location sharing? Whats missing? #sm53 #scrm
    Posted by: - 03/30/2010 01:13:02 PM
  • only made half of today's chat - but great one on location based engagement - great tips & insights! #sm53
    Posted by: - 03/30/2010 01:12:02 PM
  • . Location data is multi faceted. 1 option - obtain fix from GPS, then it is converted 2 simple data stream as u mentioned. #sm53
    Posted by: - 03/30/2010 01:12:02 PM
  • thanks for hosting the tweetchat today! Great discussions #sm53
    Posted by: - 03/30/2010 01:12:02 PM
  • Agreed. Thanks, guys! RT Great #sm53 chat today gents. Well done! #sm53
    Posted by: - 03/30/2010 01:12:02 PM
  • RT : Ok, any considered that sharing location info can increase ur home insurance premium by 10%? http://j.mp/d5jfWN #sm53
    Posted by: - 03/30/2010 01:12:02 PM
  • so you're saying i missed the chat ??? #sm53
    Posted by: - 03/30/2010 01:11:03 PM
  • hi - how have u been? could u tell me about today's subject on #sm53
    Posted by: - 03/30/2010 01:11:03 PM
  • RT : Ok, any considered that sharing location info can increase ur home insurance premium by 10%? http://j.mp/d5jfWN #sm53
    Posted by: - 03/30/2010 01:11:02 PM
  • well have no reason to go to Portland any time soon but a following #sm53
    Posted by: - 03/30/2010 01:10:03 PM
  • Great topic w/ some great discussion. Thanks for hosting! #SM53
    Posted by: - 03/30/2010 01:10:03 PM
  • : Hey John, this chat is at noon....and subject was about geo-location #sm53
    Posted by: - 03/30/2010 01:10:03 PM
  • It's like a business person saying, "I don't have time to listen to my customers!" #sm53
    Posted by: - 03/30/2010 01:10:03 PM
  • RT : Entire geolocation convo captured here http://hashtagsocialmedia.com/event/53 also have a mass follow button here too. #sm53
    Posted by: - 03/30/2010 01:10:03 PM
  • RT : Tie social media initiatives to a bigger business strategy. #sm53
    Posted by: - 03/30/2010 01:09:03 PM
  • #sm53 - can some shed some light on today's subject? new to your chat :)
    Posted by: - 03/30/2010 01:09:03 PM
  • Whoa, plus they offer 15% off to Twitter followers. Go #sm53 ()
    Posted by: - 03/30/2010 01:09:03 PM
  • Ok, any considered that sharing location info can increase ur home insurance premium by 10%? http://j.mp/d5jfWN #sm53
    Posted by: - 03/30/2010 01:09:03 PM
  • RT : Tie social media initiatives to a bigger business strategy. #sm53 - Absolute necessity for overall success!
    Posted by: - 03/30/2010 01:09:03 PM
  • I'm not sure that a bad bottom line is enough to break the bias;-) It involves change. And people don't like change. #sm53
    Posted by: - 03/30/2010 01:09:03 PM
  • thanks Mike - will check them out #sm53
    Posted by: - 03/30/2010 01:09:03 PM
  • : that's interesting. would you care to share info on that? #sm53
    Posted by: - 03/30/2010 01:08:02 PM
  • Well, it was 3 differnt venues. :) The hotel was They do a drawing every month for all check-ins #sm53
    Posted by: - 03/30/2010 01:08:02 PM
  • Thanks for a great chat, thx to for hosting and to the amazing for moderating! #sm53
    Posted by: - 03/30/2010 01:08:02 PM
  • Agreed! (via ) - w/ geolocation - RT Companies need 2 train employees that everyone is a "secret shopper" #sm53
    Posted by: - 03/30/2010 01:08:02 PM
  • Bravo is also working with http://bit.ly/bAqV1I - gr8 move by 2 use integrated media 2 build biz #sm53
    Posted by: - 03/30/2010 01:08:02 PM
  • This is good! RT : RT : #SM53 For the group: A primer I put together on Location Based Services: http://bit.ly/b65LK1
    Posted by: - 03/30/2010 01:08:02 PM
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Moderator
#sm53 Thx to everyone. Super good chat today, with some killer ideas. Now go make it happen! Thx 4 letting me host.
. Absolutely. Augmented Reality makes a lot of this Foursquare vs Gowalla thing meaningless. #sm53
#sm53 I'm also intrigued by History Channel et al running geo-specific info snack ads on 4square. "treaty of whatever signed in this bar"
RT : RT : #SM53 For the group: A primer I put together on Location Based Services: http://bit.ly/b65LK1
There are definitely some businesses that get this, and are implementing it full bore. Mostly smaller companies 2day #sm53
. Exactly. Use the QR code to nudge consumer generated content. #sm53
. Exactly. Use the QR code to nudge consumer generated content. #sm53
Absolutely. I'd probably do food/waitstaff reviews via SMS now, because you don't have to download a QR app. #sm53
Absolutely. I'd probably do food/waitstaff reviews via SMS now, because you don't have to download a QR app. #sm53
Good idea on leaderboard. For franchises, this would be cool. Location A vs. Location B shown on a live chart. #sm53
Yes, the new Foursquare Web dashboard they're rolling out shows biz all the check-ins, frequency, tips, etc. #sm53
A3 I'd like to see biz using their other outposts (email, FB, Web) to train and activate check-in behavior. 2day, too siloed. #sm53
. I LOVE the idea of building QR codes into this for instant couponing. Just not quite ready for prime-time, IMHO. #sm53
Hi Mary. That's location-based engagement. #sm53
Thanks for playing. You were great - tons of insight. #sm53
. I like that idea of something visual that shows you're checked in. Builds buzz. #postmodernsneeches #sm53
. There was some thought that reviewing at the moment does not leave time for reflection/context #sm53
#sm53 Q3 - Recommend best practices for businesses with a physical presence to capitalize on "check-in" behavior.
#sm53 3 minute timeout to let people catch up. Then, it's Question 3.
. Most good social media (certainly social CRM) is reactive in some way, thus monitoring is the lynchpin. #sm53
. What I hear is a lot of people needing mobile apps. Where's the damn iphone app I've been asking for? #sm53
. You are so dead-on about the potential for virtual goods in real locations. A topic for another chat, for sure. #sm53
. Indeed, there's still some of the "why spend the time, when I could just buy a magazine ad" thinking. #sm53
. Now THAT'S a great idea! (streaming feedback wall in the restaurant, like Twitter wall at conferences) #hugehuevos #sm53
RT Not just for customers - read what they say about your competition too... about the target market. (smart!) #sm53
. Hold that thought about social media monitoring staffing for Q3. #sm53
Just seems that as Twitter grows, you get less of the very specific info in the stream, and that's moving to geo apps. #sm53
Just seems that as Twitter grows, you get less of the very specific info in the stream, and that's moving to geo apps. #sm53
Yes it's a time suck, but ability for biz to essentially read their customers' minds is such a huge advantage - CAPITALIZE ON IT. #sm53
RT Companies will need to train employees that everyone is a "secret shopper" #sm53 (great point!)
To me, if I had a biz in a physical location, I think I'd monitor/listen to geo-apps more than Twitter. You? #sm53
Q2 - What impact would widespread, on the spot reviews & tips have on customer experience? #sm53 (can we review our way to better service?)
. That is indeed a big question. Will Facebook just take this whole thing over? Buy foursquare, or just squeeze them out? #sm53
. That is indeed a big question. Will Facebook just take this whole thing over? Buy foursquare, or just squeeze them out? #sm53
. You don't. I think it's 2 separate issues: reviews written by people who have never been there, and compensated reviews. #sm53
. Interesting. I'd argue that Foursquare and Gowalla are what Twitter was originally. Place-based and personal. #sm53
Ultimately, I geo-tagging weeds out some of the bogus reviews (+ and -) on review sites. #sm53
. Geo-tagged reviews, sorted by who's in your social graph? Woot! BTW, see killer post http://bit.ly/9t4TqD #sm53
. That's ultimately the plan I think. That reviews written by someone who had checked in are given weight, are sortable #sm53
. Yes, that's why I like the "tips" concept on foursquare. Solicits mini-reviews on the spot. #sm53
. That's ultimately the plan I think. That reviews written by someone who had checked in are given weight, are sortable #sm53
. No system is beyond being gamed. But to me, if a review shows the reviewer was there (rather than a cousin) I take heed? #sm53
. Indeed. Yelp w/ check-ins is potentially a big deal. You can see whether the reviewer was physically present. #sm53
. Indeed. Yelp w/ check-ins is potentially a big deal. You can see whether the reviewer was physically present. #sm53
Q1 - How will check-ins and geo-tagged consumer content change the believability factor of ratings and reviews? #sm53
Thanks to all for tuning in for #sm53 Today we're going to talk about mobile social, geo-tagging, checking-in, and its impact. Ready?
15 minutes until today's #socialmedia chat about check-ins, Foursquare, etc. Set your Twitter appliance to #sm53 and join us please.
Please join me here at 12 est for #socialmedia episode #sm53 We'll be talking Foursquare, Gowalla, Yelp, and the check-in economy.