Culture Shift: Is your company ready to go Social?


TOPIC QUESTIONS
Q1) Employees or Management: Who drives the social culture of a company?
Q2) What comes first, executive investment or employee initiative?
Q3) Create a checklist that companies can use to become more social.
   Event Details
Event Date:
     2010-04-20
Event Time:
     12PM - 1 PM EST
Participants:
     75
Tweets:
     666


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  Embed:
Moderator
trey-pennington.jpg
Trey Pennington
twitter:
web: http://treypennington.com
BIO: Trey Pennington is an entrepreneur who helps other business owners use technology to make meaningful connections. With an intense educational background in marketing and education (BS, MBA, and MS, Education), Trey develops marketing programs focusing on the "human" side of business.
Filter out Re-tweets
  • I think you guys know a certain Everton fan who might like the #sm56 noise given the topic today
    Posted by: - 04/20/2010 11:30:01 AM
  • you're in luck, we archive every chat we do here www.hashtagsocialmedia.com/events chat included #sm56
    Posted by: - 04/20/2010 11:33:01 AM
  • We're about ready to start todays #socialmedia tweetchat with . todays topic:Is your culture even ready 4 social media #sm56
    Posted by: - 04/20/2010 11:58:01 AM
  • RT about to start todays #socialmedia tweetchat w/ . todays topic:Is your culture even ready 4 social media #sm56
    Posted by: - 04/20/2010 11:59:03 AM
  • I'm now going to hand it off to. To follow todays #socialmedia chat be sure to use #sm56 #sm56
    Posted by: - 04/20/2010 12:00:01 PM
  • Glocal social media #sm56 going off now with host (how biz corporate cultures adapt & mix SM: oil & water? Bring a lemon)
    Posted by: - 04/20/2010 12:01:01 PM
  • RT : We're about ready to start todays #socialmedia tweetchat with . todays topic:Is your culture even ready 4 social media #sm56
    Posted by: - 04/20/2010 12:01:01 PM
  • #sm56 Welcome to this week's chat. Social media and the culture behind it (around it, over it, through it).
    Posted by: - 04/20/2010 12:03:01 PM
  • #sm56 Starting this week's social media chat. Guest today is Trey Pennington. Topic: Culture Shift: Is your company ready to go Social?
    Posted by: - 04/20/2010 12:04:03 PM
  • Pulling away from #140Conf to catch on #sm56
    Posted by: - 04/20/2010 12:04:03 PM
  • FYI, Mind the tweets,Im joining in #socialmedia chat w/ Topic: 'Is ur culture even ready for Social Media' Follow #sm56
    Posted by: - 04/20/2010 12:04:03 PM
  • RT : Glocal social media #sm56 going off now with host (how biz corporate cultures adapt & mix SM: oil & water? Bring a lemon)
    Posted by: - 04/20/2010 12:04:03 PM
  • #sm56 Fascinating to see companies dive into social media. Was at a PRSA mtg recently
    Posted by: - 04/20/2010 12:05:03 PM
  • RT : #sm56 Welcome to this weeks chat. Social media and the culture behind it (around it, over it, through it). #sm56
    Posted by: - 04/20/2010 12:05:03 PM
  • RT Pulling away from #140Conf to catch on #sm56
    Posted by: - 04/20/2010 12:06:03 PM
  • #sm56 heard at PRSA mtg: social media adoption cycle: Hear about it; launch it; stumble; hire sm guru; hire another one; ask questions.
    Posted by: - 04/20/2010 12:06:03 PM
  • Joining the chat today with on #sm56 "Social media and the culture behind it (around it, over it, through it)" #sm56
    Posted by: - 04/20/2010 12:06:03 PM
  • #sm56 Starting this week's social media chat. Guest today is Trey Pennington. Topic: Culture Shift: Is your company ready to go Social?
    Posted by: - 04/20/2010 12:06:03 PM
  • #sm56 What do you think? Who's the cultural driver within the company: management, employees, marketplace, other?
    Posted by: - 04/20/2010 12:07:02 PM
  • RT : RT Pulling away from #140Conf to catch on #sm56
    Posted by: - 04/20/2010 12:07:02 PM
  • RT : Starting this weeks social media chat. Guest today is Trey Pennington. Topic: Is your company ready to go Social? #sm56
    Posted by: - 04/20/2010 12:07:03 PM
  • Chat #sm56 topic is: Culture Shift: Is your company ready to go Social? #sm56
    Posted by: - 04/20/2010 12:07:03 PM
  • Thank you. Eager to hear your thoughts on Question 1 of #sm56
    Posted by: - 04/20/2010 12:08:03 PM
  • FYI, Mind the tweets,Im joining in #socialmedia chat w/ Topic: 'Is ur culture even ready for Social Media' Follow #sm56
    Posted by: - 04/20/2010 12:08:03 PM
  • RT :social media adoption cycle: Hear about it; launch it; stumble; hire sm guru; hire another one; ask questions. #sm56
    Posted by: - 04/20/2010 12:08:03 PM
  • #sm56 What do you think? Who's the cultural driver within the company: management, employees, marketplace, other?
    Posted by: - 04/20/2010 12:08:03 PM
  • RT : RT Pulling away from #140Conf to catch on #sm56
    Posted by: - 04/20/2010 12:08:03 PM
  • The cultural driver should be the consumers, but in reality it's probably management. #sm56
    Posted by: - 04/20/2010 12:09:02 PM
  • revving up my engine! #sm56
    Posted by: - 04/20/2010 12:09:02 PM
  • Q1: RT : #sm56 What do you think? Whos cultural driver within the company: management, employees, marketplace, other? #sm56
    Posted by: - 04/20/2010 12:09:02 PM
  • the cultural driver is the customer. The reality driver is management. (reality tends to win out) #sm56
    Posted by: - 04/20/2010 12:09:02 PM
  • RT : There's a symbiotic relationship between mktplc, emp & management - but in the end it's abt leadership. #sm56
    Posted by: - 04/20/2010 12:09:02 PM
  • Looking forward to a discussion of company culture shift on #sm56 w/ host -starting now
    Posted by: - 04/20/2010 12:09:03 PM
  • great insight! the cultural driver is the customer. The reality driver is management. (reality tends to win out) #sm56
    Posted by: - 04/20/2010 12:10:02 PM
  • RT : #sm56 What do you think? Whos the cultural driver within the company: management, employees, marketplace, other? #sm56
    Posted by: - 04/20/2010 12:10:03 PM
  • Marketplace is driving companies into social media - it's increasingly where customers make purchase decisions. #sm56
    Posted by: - 04/20/2010 12:10:03 PM
  • RT : Joining in #socialmedia chat w/ Topic: 'Is ur culture even ready for Social Media' Follow #sm56
    Posted by: - 04/20/2010 12:10:03 PM
  • A1 Culture drivers are typically Management as ppl r afraid to get fired for doing something outside the required policy/norm #sm56
    Posted by: - 04/20/2010 12:10:03 PM
  • RT : #sm56 heard at PRSA mtg: social media adoption cycle: Hear about it; launch it; stumble; hire sm guru; hire another one; ask questions.
    Posted by: - 04/20/2010 12:10:03 PM
  • Glad u escaped UK b4 #ashtag! Do u think the bigger the corporate the more complex & clunky the adoption of SM? #sm56
    Posted by: - 04/20/2010 12:10:03 PM
  • Culture is an organization's DNA. It tends to perpetuate itself. #sm56
    Posted by: - 04/20/2010 12:10:03 PM
  • The cultural driver should be the consumers, but in reality it's probably management. #sm56
    Posted by: - 04/20/2010 12:10:03 PM
  • revving up my engine! #sm56
    Posted by: - 04/20/2010 12:10:03 PM
  • Q1: RT : #sm56 What do you think? Whos cultural driver within the company: management, employees, marketplace, other? #sm56
    Posted by: - 04/20/2010 12:10:03 PM
  • the cultural driver is the customer. The reality driver is management. (reality tends to win out) #sm56
    Posted by: - 04/20/2010 12:10:03 PM
  • RT : There's a symbiotic relationship between mktplc, emp & management - but in the end it's abt leadership. #sm56
    Posted by: - 04/20/2010 12:10:03 PM
  • #SocBiz initiatives can start at grassroots but CXO buy-in required for corp-wide initiative & adoption. #sm56
    Posted by: - 04/20/2010 12:11:02 PM
  • Many functional depts within a company are insulated from the customer #sm56
    Posted by: - 04/20/2010 12:11:02 PM
  • #sm56
    Posted by: - 04/20/2010 12:11:02 PM
  • While in some cases culture can be influenced by the customer it is largely the result of management style #sm56
    Posted by: - 04/20/2010 12:11:02 PM
    • Load 20 More
Moderator
#sm56 Welcome to this week's chat. Social media and the culture behind it (around it, over it, through it).
#sm56 Fascinating to see companies dive into social media. Was at a PRSA mtg recently
#sm56 heard at PRSA mtg: social media adoption cycle: Hear about it; launch it; stumble; hire sm guru; hire another one; ask questions.
#sm56 What do you think? Who's the cultural driver within the company: management, employees, marketplace, other?
Thank you. Eager to hear your thoughts on Question 1 of #sm56
#sm56 What do you think? Who's the cultural driver within the company: management, employees, marketplace, other?
#sm56 Both
#sm56
#sm56 Looks like we're developing a few paths: Culture: 1. who creates it, 2. who makes it evident, 3. how is it made known…
RT Lack of understanding of SM by management has a lot to do with the bottom up trend #sm56 #sm56
#sm56 Before we officially move to Q2… What are the cultural variables essential for successfully embracing social media? (A company must…?)
RT : #sm56 Culture def starts from the top. This poses a challenge, because SM needs to happen from the bottom up.
RT : Marketplace is driving companies into social media - it's increasingly where customers make purchase decisions. #sm56
Absolutely! RT : #sm56 also, lack of effective implementation of SM by mgmt can actually hurt the co. in the long run
#sm56 Cultural requirements for embracing SM, so far: 1. willingness to be open, to experiment, to converse, to act, 2. must actually care…
#sm56 brings up good point: Maybe your company doesn't NEED to embrace social media.
#sm56 Cultural requirements for embracing SM, so far: 1. willingness to be open, to experiment, to converse, to act, 2. must actually care…
RT Listen to their customers, not their company rules. #sm56 (
#sm56 Thanks for that shout out. Glad you're here.
RT if innovative, should feel like you're at top of a roller coaster—totally excited, sick @ UR stomach #sm56
RT #sm56 Culture has to include trust of individuals. SM cannot thrive in authoritarian or high-control culture.
#sm56 On to Q2: Which comes 1st: executive investment or employee initiative?
RT : What he said ---> RT : #sm56 An SM evangelist will be stymied by lack of mgmt. support
RT : employee initiative has come first in my experience. hard to see SM power until it's happening. #sm56
That's what I've seen, too. RT #sm56 employee initiative (in my experience). Lots and lots (and lots) of employee initiative.
Book-worthy topic! RT : Don't have to be an exec to lead. :) #sm56
RT For small orgs built around the customer, SM is a natural fit and can be implemented whole cloth. #sm56
Good blog title: How to lead without being in charge. #sm56
Or, how to lead from behind? #sm56
Or, how to lead from behind? #sm56
or, How to lead from the back of the room; How to change your company from the mailroom up? #sm56
#sm56 Y'all are smart. Time for Q3: What's on your checklist for becoming more "social"?
#sm56 Checklist: Open up, put up, shut up, listen up, give out, invite in, forget yourself, embrace others…
RT Great point! Q3: Figure out how the tool facilitates the real relational goal. #sm56
RT If conversations don't happen inside, they can't happen outside. #sm56
RT (A-Q3) Think in relationships...not dollars. #sm56
RT Q3: Be open to the process, listen, share, and continue to try new ways to embrace sm #sm56
#sm56 agreed. For me, tools have been avenues to significantly more face-to-face meetings. Goal wasn't tools; it was connecting w people
RT Great point! Q3: Figure out how the tool facilitates the real relational goal. #sm56
RT A3: Goal to contribute more than consume. Engage outside of the familiar SM ecosystems. Add value. #sm56
#sm56 Just curious, what tools are you using to "listen" now?
Just 2 minutes left: what have you heard different today or what will you do differently tomorrow as a result of #sm56?
Smiles to RT : using Radian6 inside proprietary dashboard to Listen #sm56
RT Monitor with your ears sometime. Physically talk to your customers. Human expression can speak >140 characters #sm56
So true. Just a tool; and, a means to an end, but not the end. #sm56
! RT : is why the C-suite needs to go back to the shop floor, talk to people #sm56.
#sm56 Thanks for being here and contributing. Y'all will be the ones to change the world, and change a few corporations along the way, too!
#sm56 heading over to blastfollow.com to make sure I get connected with everyone from #sm56. Good people; great insight; solid model 4 givng
RT : Great SM chat w/ & everyone on #SM56 Here is a follow list of everyone who participated: http://ow.ly/1APDS
Thanks. I used your link to follow everyone from #sm56. Thrilled to see I was already connected w 70%.