Culture Shift: Is your company ready to go Social?


TOPIC QUESTIONS
Q1) Employees or Management: Who drives the social culture of a company?
Q2) What comes first, executive investment or employee initiative?
Q3) Create a checklist that companies can use to become more social.
   Event Details
Event Date:
     2010-04-20
Event Time:
     12PM - 1 PM EST
Participants:
     75
Tweets:
     666


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  Embed:
Moderator
trey-pennington.jpg
Trey Pennington
twitter:
web: http://treypennington.com
BIO: Trey Pennington is an entrepreneur who helps other business owners use technology to make meaningful connections. With an intense educational background in marketing and education (BS, MBA, and MS, Education), Trey develops marketing programs focusing on the "human" side of business.
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Moderator
Thanks. I used your link to follow everyone from #sm56. Thrilled to see I was already connected w 70%.
RT : Great SM chat w/ & everyone on #SM56 Here is a follow list of everyone who participated: http://ow.ly/1APDS
#sm56 heading over to blastfollow.com to make sure I get connected with everyone from #sm56. Good people; great insight; solid model 4 givng
#sm56 Thanks for being here and contributing. Y'all will be the ones to change the world, and change a few corporations along the way, too!
! RT : is why the C-suite needs to go back to the shop floor, talk to people #sm56.
So true. Just a tool; and, a means to an end, but not the end. #sm56
RT Monitor with your ears sometime. Physically talk to your customers. Human expression can speak >140 characters #sm56
Smiles to RT : using Radian6 inside proprietary dashboard to Listen #sm56
Just 2 minutes left: what have you heard different today or what will you do differently tomorrow as a result of #sm56?
#sm56 Just curious, what tools are you using to "listen" now?
RT A3: Goal to contribute more than consume. Engage outside of the familiar SM ecosystems. Add value. #sm56
RT Q3: Be open to the process, listen, share, and continue to try new ways to embrace sm #sm56
#sm56 agreed. For me, tools have been avenues to significantly more face-to-face meetings. Goal wasn't tools; it was connecting w people
RT Great point! Q3: Figure out how the tool facilitates the real relational goal. #sm56
RT If conversations don't happen inside, they can't happen outside. #sm56
RT (A-Q3) Think in relationships...not dollars. #sm56
RT Great point! Q3: Figure out how the tool facilitates the real relational goal. #sm56
#sm56 Checklist: Open up, put up, shut up, listen up, give out, invite in, forget yourself, embrace others…
#sm56 Y'all are smart. Time for Q3: What's on your checklist for becoming more "social"?
or, How to lead from the back of the room; How to change your company from the mailroom up? #sm56
Or, how to lead from behind? #sm56
Or, how to lead from behind? #sm56
Good blog title: How to lead without being in charge. #sm56
RT For small orgs built around the customer, SM is a natural fit and can be implemented whole cloth. #sm56
Book-worthy topic! RT : Don't have to be an exec to lead. :) #sm56
RT : employee initiative has come first in my experience. hard to see SM power until it's happening. #sm56
That's what I've seen, too. RT #sm56 employee initiative (in my experience). Lots and lots (and lots) of employee initiative.
RT : What he said ---> RT : #sm56 An SM evangelist will be stymied by lack of mgmt. support
#sm56 On to Q2: Which comes 1st: executive investment or employee initiative?
RT #sm56 Culture has to include trust of individuals. SM cannot thrive in authoritarian or high-control culture.
RT if innovative, should feel like you're at top of a roller coaster—totally excited, sick @ UR stomach #sm56
#sm56 Thanks for that shout out. Glad you're here.
RT Listen to their customers, not their company rules. #sm56 (
#sm56 brings up good point: Maybe your company doesn't NEED to embrace social media.
#sm56 Cultural requirements for embracing SM, so far: 1. willingness to be open, to experiment, to converse, to act, 2. must actually care…
#sm56 Cultural requirements for embracing SM, so far: 1. willingness to be open, to experiment, to converse, to act, 2. must actually care…
Absolutely! RT : #sm56 also, lack of effective implementation of SM by mgmt can actually hurt the co. in the long run
RT : #sm56 Culture def starts from the top. This poses a challenge, because SM needs to happen from the bottom up.
RT : Marketplace is driving companies into social media - it's increasingly where customers make purchase decisions. #sm56
#sm56 Before we officially move to Q2… What are the cultural variables essential for successfully embracing social media? (A company must…?)
RT Lack of understanding of SM by management has a lot to do with the bottom up trend #sm56 #sm56
#sm56 Looks like we're developing a few paths: Culture: 1. who creates it, 2. who makes it evident, 3. how is it made known…
#sm56
#sm56 Both
Thank you. Eager to hear your thoughts on Question 1 of #sm56
#sm56 What do you think? Who's the cultural driver within the company: management, employees, marketplace, other?
#sm56 What do you think? Who's the cultural driver within the company: management, employees, marketplace, other?
#sm56 heard at PRSA mtg: social media adoption cycle: Hear about it; launch it; stumble; hire sm guru; hire another one; ask questions.
#sm56 Fascinating to see companies dive into social media. Was at a PRSA mtg recently
#sm56 Welcome to this week's chat. Social media and the culture behind it (around it, over it, through it).