Connecting With Consumers Through Social Media


TOPIC QUESTIONS
Q1) What are ways to move customers up the interactive chain from lurker to influencer?
Q2) What’s the value of storytelling vs. messaging?
Q3) How can you get customers to take action on your behalf and tell the story for you?
   Event Details
Event Date:
     2010-05-04
Event Time:
     12PM - 1 PM EST
Participants:
     59
Tweets:
     460


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  Embed:
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kyle-lacy.jpg
Kyle Lacy
twitter:
web: http://www.kylelacy.com
BIO: As CEO of this relatively young (established in July 2007) social media consulting firm called Brandswag, Kyle has quickly built a reputation for excellent design and his in-depth understanding of the application of social media for business. A recognized expert in social media, he is routinely invited to speak on the subject. He has also written a book “Twitter Marketing for Dummies” which was published in November 2009. One of the first 15 m ...more
Filter out Re-tweets
  • RT : Today at 12 EST will host this weeks #socialmedia tweetchat on connecting w/ consumers through social media #sm58
    Posted by: - 05/04/2010 11:35:21 AM
  • Join us! In 13 mins will host this weeks #socialmedia tweetchat on connecting w/ consumers thru social media #sm58 -
    Posted by: - 05/04/2010 11:48:52 AM
  • I'm a dummy can I join in too? #socialmedia #sm58
    Posted by: - 05/04/2010 11:51:01 AM
  • RT : A little less than 15 minutes till todays #socialmedia tweetchat with host -author of twitter mktg. for dummies #sm58
    Posted by: - 05/04/2010 11:51:02 AM
  • A little less than 15 minutes till todays #socialmedia tweetchat with host -author of twitter mktg. for dummies #sm58
    Posted by: - 05/04/2010 11:51:02 AM
  • RT : 11 minutes til today's #socialmedia tweetchat with host , author of #Twitter Marketing for Dummies! #sm58
    Posted by: - 05/04/2010 11:52:02 AM
  • RT : A little less than 15 min. till todays #socialmedia tweetchat with host -author of twitter mktg. for dummies #sm58
    Posted by: - 05/04/2010 11:52:02 AM
  • I'm a dummy can I join in too? #socialmedia #sm58
    Posted by: - 05/04/2010 11:52:02 AM
  • RT : Join us for the #socialmedia tweetchat in 9 mins.. I am going to be chatting about customer connection #sm58
    Posted by: - 05/04/2010 11:54:01 AM
  • hmmm lemme think about it...:) #socialmedia #sm58
    Posted by: - 05/04/2010 11:54:01 AM
  • RT : less than 15 minutes till todays #socialmedia tweetchat with host -author of twitter mktg. for dummies #sm58
    Posted by: - 05/04/2010 11:54:01 AM
  • #sm58 hi dummy how r u? Lol
    Posted by: - 05/04/2010 11:59:01 AM
  • I wanna thank for hosting todays #socialmedia tweetchat today. To participate please follow the hashtag #sm58
    Posted by: - 05/04/2010 11:59:01 AM
  • feeling about as dumb as usual, and you soapy? #sm58
    Posted by: - 05/04/2010 12:00:05 PM
  • RT : I wanna thank for hosting todays #socialmedia tweetchat today. To participate please follow the hashtag #sm58
    Posted by: - 05/04/2010 12:00:06 PM
  • Today at 12 EST will host this weeks #socialmedia tweetchat on connecting w/ consumers through social media #sm58
    Posted by: - 05/04/2010 12:01:04 PM
  • Hi my friends from sm58! #sm58
    Posted by: - 05/04/2010 12:01:05 PM
  • ready to go! #sm58
    Posted by: - 05/04/2010 12:01:05 PM
  • feeling about as dumb as usual, and you soapy? #sm58
    Posted by: - 05/04/2010 12:01:05 PM
  • hey there - so good to see you again! #sm58
    Posted by: - 05/04/2010 12:02:05 PM
  • #sm58 that's how u keep your edge being a dummy been working well 4 me.
    Posted by: - 05/04/2010 12:02:05 PM
  • Today at 12 EST will host this weeks #socialmedia tweetchat on connecting w/ consumers through social media #sm58
    Posted by: - 05/04/2010 12:02:05 PM
  • If you are not passionate about what you are talking about its likely your site readers won't be either. #sm58
    Posted by: - 05/04/2010 12:03:03 PM
  • RT : Q1: What are ways to move customers up the interactive chain from lurker to influencer? #socialmedia #sm58
    Posted by: - 05/04/2010 12:03:03 PM
  • RT : I wanna thank for hosting todays #socialmedia tweetchat today. To participate please follow the hashtag #sm58
    Posted by: - 05/04/2010 12:03:04 PM
  • Live now! will host this weeks #socialmedia tweetchat on connecting w/ consumers through social media #sm58
    Posted by: - 05/04/2010 12:03:04 PM
  • RT : Q1: What are ways to move customers up the interactive chain from lurker to influencer? #socialmedia #sm58
    Posted by: - 05/04/2010 12:04:02 PM
  • Q1: move folks up by: 1) making it easy, relevant & meaningful to them; 2) making it clear what u want them to do next. #sm58
    Posted by: - 05/04/2010 12:04:02 PM
  • If you are not passionate about what you are talking about its likely your site readers won't be either. #sm58
    Posted by: - 05/04/2010 12:04:03 PM
  • RT : Q1: What are ways to move customers up the interactive chain from lurker to influencer? #socialmedia #sm58
    Posted by: - 05/04/2010 12:04:03 PM
  • Looking forward to the tweetchat, #sm58
    Posted by: - 05/04/2010 12:05:04 PM
  • RT : Q1: What are ways to move customers up the interactive chain from lurker to influencer? #sm58
    Posted by: - 05/04/2010 12:05:04 PM
  • A tiered recognition program would be one method #socialmedia #sm58
    Posted by: - 05/04/2010 12:05:04 PM
  • RT : Q1: What are ways to move customers up the interactive chain from lurker to influencer? #socialmedia #sm58
    Posted by: - 05/04/2010 12:05:04 PM
  • Q1: move folks up by: 1) making it easy, relevant & meaningful to them; 2) making it clear what u want them to do next. #sm58
    Posted by: - 05/04/2010 12:05:04 PM
  • A1: Be relevant to your core audience. don't dilute your message. engage with them and offer them value. #sm58
    Posted by: - 05/04/2010 12:06:04 PM
  • I like it! RT : A tiered recognition program would be one method #socialmedia #sm58
    Posted by: - 05/04/2010 12:06:04 PM
  • Q1 entice them with enough info to keep finding out more about how to get to next stage #sm58
    Posted by: - 05/04/2010 12:07:03 PM
  • Inclusion w/o a spotlight would move the needle. There's a reason why they are lurkers... #sm58
    Posted by: - 05/04/2010 12:07:03 PM
  • Indeed. #sm58
    Posted by: - 05/04/2010 12:07:03 PM
  • : Hi, Nice to see you here. :) #sm58
    Posted by: - 05/04/2010 12:07:03 PM
  • Deeper: What you do offline will make or break if ppl WANT to be a brand ambassador. #sm58
    Posted by: - 05/04/2010 12:07:03 PM
  • The obvious: contests done well, to include interaction. #sm58
    Posted by: - 05/04/2010 12:07:26 PM
  • A1: Recognize the active customers and promote them. Like idea of recognition program #sm58
    Posted by: - 05/04/2010 12:08:04 PM
  • nice to see you here too! Might be on/off b/c in bad wireless spot. :) #sm58
    Posted by: - 05/04/2010 12:08:35 PM
  • RT : A1: Be relevant to your core audience. don't dilute your message. engage with them and offer them value. #sm58
    Posted by: - 05/04/2010 12:08:35 PM
  • Q1: move folks up by: 1) talking with them not at them 2)invite them to connect 1-1 3)teach them something new #sm58
    Posted by: - 05/04/2010 12:08:56 PM
  • A1: I don't think you go from lurker to influencer in 1 step. From lurker to participant: make it clear what the community rewards are #sm58
    Posted by: - 05/04/2010 12:09:58 PM
  • Q1: Have them produce content internally until they are ready to go public. #sm58
    Posted by: - 05/04/2010 12:09:58 PM
  • RT : RT : Q1: What are ways to move customers up the interactive chain from lurker to influencer? #sm58
    Posted by: - 05/04/2010 12:09:58 PM
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