Connecting With Consumers Through Social Media

TOPIC QUESTIONS

Q1) What are ways to move customers up the interactive chain from lurker to influencer?

Q2) What�s the value of storytelling vs. messaging?

Q3) How can you get customers to take action on your behalf and tell the story for you?

Event Details

Event Date:
2010-05-04
Event Time:
12PM - 1 PM EST

Participants:
59
Tweets:
460

Embed:

Moderator

Kyle Lacy

twitter: @kyleplacy

web: http://www.kylelacy.com

BIO: As CEO of this relatively young (established in July 2007) social media consulting firm called Brandswag, Kyle has quickly built a reputation for excellent design and his in-depth understanding of the application of social media for business. A recognized expert in social media, he is routinely invited to speak on the subject. He has also written a book �Twitter Marketing for Dummies� which was published in November 2009. One of the first 15 m ...more

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@lilGronberg same here :) #sm58
Posted by: @danperezfilms - 05/04/2010 01:28:02 PM
@andrewmueller i keep finding all of these tweets that aren't in the #sm58 stream
Posted by: @techguerilla - 05/04/2010 01:27:01 PM
Sorry that I missed #sm58 chat today. Thanks @lilGronberg for posting the link http://bit.ly/917T61 to see what I missed #sm58
Posted by: @ambercleveland - 05/04/2010 01:27:01 PM
@AndrewMueller I was talking about me, but if the shoe fits... #sm58
Posted by: @techguerilla - 05/04/2010 01:27:01 PM
@karimacatherine I'm just playing #sm58
Posted by: @andrewmueller - 05/04/2010 01:27:01 PM
@AndrewMueller I just imagine everything she says in a french accent, makes it very enjoyable :) #sm58
Posted by: @techguerilla - 05/04/2010 01:27:01 PM
@techguerilla me controversial, you must have me confused with someone else #sm58
Posted by: @andrewmueller - 05/04/2010 01:25:03 PM
@andrewmueller : did not mean it that way! :) #sm58
Posted by: @karimacatherine - 05/04/2010 01:25:03 PM
Thank you, @jasonbreed & @marc_meyer for a great social media chat! Every1 else (if you care), see it here: http://bit.ly/917T61 #sm58
Posted by: @lilGronberg - 05/04/2010 01:25:03 PM
Thank you, @jasonbreed & marc_meyer for a great social media chat! Every1 else (if you care), see it here: http://bit.ly/917T61 #sm58
Posted by: @lilGronberg - 05/04/2010 01:24:02 PM
@AndrewMueller could pick apart the semantics of this statement "the brand echos the customers" if i want 2 b controversial #sm58
Posted by: @techguerilla - 05/04/2010 01:24:02 PM
@karimacatherine you are more interesting to debate than I for sure; @techguerilla, beware of random french tweets #sm58
Posted by: @andrewmueller - 05/04/2010 01:23:02 PM
RT @Marc_Meyer: TY every 1 for 2days #socialmedia tweetchat. Upcoming hosts include: @jaffejuice @jdlasica @lucretiapruitt & @scobleizer #sm58
Posted by: @lucretiapruitt - 05/04/2010 01:23:02 PM
Mark your calendars RT @Marc_Meyer socialmedia tweetchat. Upcoming hosts include: @jaffejuice @jdlasica @lucretiapruitt & @scobleizer #sm58
Posted by: @iMediaMichelle - 05/04/2010 01:22:05 PM
RT @mzayfert @andrewmueller @themaria agreed, having killer product is a given IMO, if you're not exceptional you will fail @ branding #sm58
Posted by: @treypennington - 05/04/2010 01:22:05 PM
@techguerilla LOL, someone needs to keep me on my toes #sm58
Posted by: @andrewmueller - 05/04/2010 01:22:05 PM
RT @andrewmueller: @kyleplacy sorry that Twitter, put you in purgatory today. I look forward to examining ... #sm58
Posted by: @karimacatherine - 05/04/2010 01:22:05 PM
@iMediaMichelle great meeting you too and thanks for activating the brain cellls #sm58
Posted by: @andrewmueller - 05/04/2010 01:21:03 PM
@danperezfilms then it is not values it is the product. #sm58
Posted by: @mzayfert - 05/04/2010 01:21:03 PM
@andrewmueller : @techguerrilla is busy debating with my french self :) #sm58
Posted by: @karimacatherine - 05/04/2010 01:21:03 PM
@kyleplacy sorry that Twitter, put you in purgatory today. I look forward to examining some of these issues with you next time #sm58
Posted by: @andrewmueller - 05/04/2010 01:21:03 PM
@lilGronberg @BrettGreene @ActiveIngreds @techguerilla - thanks for sparking some good debates - nice meeting you all at #sm58
Posted by: @iMediaMichelle - 05/04/2010 01:20:02 PM
@AndrewMueller k, let me analyze your stream, i'm sure there's something i can disagree with ...one sec :) #sm58
Posted by: @techguerilla - 05/04/2010 01:20:02 PM
TY every 1 for 2days #socialmedia tweetchat. Upcoming hosts include: @jaffejuice @jdlasica @lucretiapruitt & @scobleizer #sm58
Posted by: @Marc_Meyer - 05/04/2010 01:20:02 PM
@techguerilla : It does, and I count on you for sharing the crusty and valuable info. #sm58
Posted by: @karimacatherine - 05/04/2010 01:20:02 PM
@techguerilla what's up you don't talk to me anymore. :( #sm58
Posted by: @andrewmueller - 05/04/2010 01:19:03 PM
@karimacatherine i have long conversations with the ppl in charge of those programs, that count? :) #sm58
Posted by: @techguerilla - 05/04/2010 01:19:03 PM
@mzayfert now worries, it was great to examine these issues today with you #sm58
Posted by: @andrewmueller - 05/04/2010 01:19:03 PM
@techguerilla : I would not know. the examples I have do not disclose their numbers. do you have case studies? #sm58
Posted by: @karimacatherine - 05/04/2010 01:19:03 PM
@mzayfert your product, service or story #sm58
Posted by: @danperezfilms - 05/04/2010 01:18:02 PM
@karimacatherine today CS in SM is great b/c of ratio, level of skill/empowerment, etc. Cost per incident is many multiples #sm58
Posted by: @techguerilla - 05/04/2010 01:17:03 PM
Nice talking to y'all, @LFC_Auction @denisegass, @iMediaMichelle, @danperezfilms @kyleplacy @ActiveIngreds @mikepascucci! #sm58
Posted by: @lilGronberg - 05/04/2010 01:17:03 PM
@AndrewMueller I goofed before #sm58 oops :-)
Posted by: @mzayfert - 05/04/2010 01:17:03 PM
RT @iMediaMichelle: Excellent disc - thx @ckieff @karimacatherine @AndrewMueller @denisegass @klequoc @mikepascucci @randygiusto @Marc_Meyer @themaria #sm58
Posted by: @ckieff - 05/04/2010 01:16:02 PM
@ryankuder I think you missed my point, if you read my stream you will see I clearly agree that great product is manditory #sm58
Posted by: @andrewmueller - 05/04/2010 01:16:02 PM
Excellent disc - thx @ckieff @karimacatherine @AndrewMueller @denisegass @klequoc @mikepascucci @randygiusto @Marc_Meyer @themaria #sm58
Posted by: @iMediaMichelle - 05/04/2010 01:15:04 PM
@techguerilla : Not so sure.as more comp implement it, we will see. right now,same are quoted and we have to have more case studies #sm58
Posted by: @karimacatherine - 05/04/2010 01:15:04 PM
@themaria aligned values, design, user experience, solving problems, belonging to tribe, etc. also foster emotional attachment #sm58
Posted by: @andrewmueller - 05/04/2010 01:15:04 PM
@ckieff heh, i know @shawnmcpike , u should send him ur link #sm58
Posted by: @techguerilla - 05/04/2010 01:15:04 PM
@ckieff Thats ok, it's your nature, it's how you tell your stories... #sm58
Posted by: @Marc_Meyer - 05/04/2010 01:14:02 PM
@karimacatherine never said it would be only purpose. only that benefits of CS in SM as its done today will be lost due to scale #sm58
Posted by: @techguerilla - 05/04/2010 01:13:04 PM
#sm58
Posted by: @andrewmueller - 05/04/2010 01:12:02 PM
@Marc_Meyer sorry I got a little disruptive myself- lol #sm58
Posted by: @ckieff - 05/04/2010 01:12:02 PM
RT @andrewmueller: @themaria agreed,, having a killer product is a given IMO, if you are not exceptional you will fail at branding #sm58
Posted by: @mzayfert - 05/04/2010 01:12:02 PM
@themaria I knew we agreed #sm58
Posted by: @andrewmueller - 05/04/2010 01:12:02 PM
@AndrewMueller some call it negotiation, some conversation ;) Either way, agree it's about the interaction at every touchpt. #sm58
Posted by: @iMediaMichelle - 05/04/2010 01:12:02 PM
@themaria agreed,, having a killer product is a given IMO, if you are not exceptional you will fail at branding #sm58
Posted by: @andrewmueller - 05/04/2010 01:12:02 PM
@danperezfilms if what matters? It is the what that needs to be defined. #sm58
Posted by: @mzayfert - 05/04/2010 01:12:02 PM
@AndrewMueller but yes, I agree about emotions - they are important. but you still need a great product. that's what causes emotions. #sm58
Posted by: @themaria - 05/04/2010 01:12:02 PM
@techguerilla : CS won't be the only purpose of social media for those company. I think, companies will need to find the RIGHT model #sm58
Posted by: @karimacatherine - 05/04/2010 01:11:03 PM

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