How news brands use social media and social gadgets to connect with audience


TOPIC QUESTIONS
Q1) What role should Twitter and Facebook play in journalists engaging with users?
Q2) How do devices like iPad and iPhone influence news consumption?
Q3) How will location-based services impact future of news gathering?
   Event Details
Event Date:
     2010-06-29
Event Time:
     12PM - 1 PM EST
Participants:
     40
Tweets:
     179


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  Embed:
Moderator
brian-dresher.jpg
Brian Dresher
twitter:
web: http://social.usatoday.com
BIO: Brian is USATODAY.com’s Manager of Social Media & Digital Partnerships. Brian has been with USATODAY.com for nearly 5 years. In this time he has formed partnerships with leading brands such as Yahoo, Forbes and social media sites such as Fark and Gowalla. Brian has created opportunities for distribution of USA TODAY content via RSS, widgets, podcasts and YouTube. He also trains internal staff on productive and effective use of social media platfo ...more
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  • Less than 30 minutes until today's #socialmedia tweetchat on how news orgs use social media to engage w/audience #sm66
    Posted by: - 06/29/2010 11:37:02 AM
  • RT : Less than 30 minutes until today's #socialmedia tweetchat on how news orgs use social media to engage w/audience #sm66
    Posted by: - 06/29/2010 11:41:01 AM
  • RT : Less than 30 minutes until today's #socialmedia tweetchat on how news orgs use social media to engage w/audience #sm66
    Posted by: - 06/29/2010 11:43:01 AM
  • Soc med has created new opps for journos: curate news, find story leads, engage with audience, etc. How does this impact news brands? #sm66
    Posted by: - 06/29/2010 11:43:01 AM
  • Devices such as iPad and iPhone change the way news is distributed and presented. How should these devices influence news consumption? #sm66
    Posted by: - 06/29/2010 11:44:03 AM
  • RT : Less than 30 minutes until today's #socialmedia tweetchat on how news orgs use social media to engage w/audience #sm66
    Posted by: - 06/29/2010 11:44:03 AM
  • RT : Less than 30 minutes until todays #socialmedia tweetchat on how news orgs use social media to engage w/audience #sm66
    Posted by: - 06/29/2010 11:46:01 AM
  • Journos can connect with audience on Twitter & FB. What about through location-based apps? Good/bad for interaction w/audience? #sm66
    Posted by: - 06/29/2010 11:46:01 AM
  • RT : SM has created new opps 4 journos: curate news, find leads, engage w/ audience, etc. How does this impact news brands? #sm66
    Posted by: - 06/29/2010 11:46:01 AM
  • RT : Soc med has created new opps for journos: curate news, find leads, engage w/aud, etc. How does this impact news brands? #sm66
    Posted by: - 06/29/2010 11:47:03 AM
  • RT : 15 minutes until today's #socialmedia tweetchat. We'll be covering soc med, iPad & location apps impact on news orgs #sm66
    Posted by: - 06/29/2010 11:48:02 AM
  • The 3 topics we'll cover in today's #socialmedia tweetchat on how news brands connect w/audience, http://bit.ly/91WJOK #sm66
    Posted by: - 06/29/2010 11:51:01 AM
  • Looking forward to 's #socialmedia tweetchat covering soc med, iPad & location apps impact on news orgs #sm66 (noon EST)
    Posted by: - 06/29/2010 11:52:02 AM
  • Looking forward to 's #socialmedia tweetchat covering soc med, iPad & location apps impact on news orgs #sm66 (noon EST)
    Posted by: - 06/29/2010 11:53:03 AM
  • #sm66 & #jivecast back to back w/272 alerts I'm behind on. Flurry of tweets coming...
    Posted by: - 06/29/2010 11:55:01 AM
  • just unboxed my #ipad this morning, so looking 4ward to the #socialmedia tweetchat 2day #sm66
    Posted by: - 06/29/2010 11:56:03 AM
  • RT : OK folks strap yourselves in for the next hour for our 66th #socialmedia tweetchat with host from USA Today #sm66
    Posted by: - 06/29/2010 11:56:03 AM
  • Finish lunch, take that bathroom break & get ready for today's tweetchat starting in 5 min! ; ) #sm66 http://bit.ly/91WJOK
    Posted by: - 06/29/2010 11:58:01 AM
  • RT : Looking forward to tweetchat covering soc med, iPad & loc apps impact on news orgs #sm66 (noon EST) #sm66
    Posted by: - 06/29/2010 11:59:03 AM
  • Good tips 4 brands as well RT Devices like iPad iPhone change how news is distributed/presented. How about news consumption? #sm66
    Posted by: - 06/29/2010 11:59:03 AM
  • Listening to #jpn and #par #worldcup while participating in #socialmedia chat with for the next hour. #sm66
    Posted by: - 06/29/2010 12:00:08 PM
  • RT : Good tips 4 brands as well RT Devices like iPad iPhone change how news is distributed/presented. How about news consumption? #sm66
    Posted by: - 06/29/2010 12:00:08 PM
  • Just published a few tweets to set up today's #socialmedia tweetchat on news brands interaction w/audience. #sm66
    Posted by: - 06/29/2010 12:00:09 PM
  • I can eat lunch and tweetchat at the same time :) #typingandchewing #sm66
    Posted by: - 06/29/2010 12:00:09 PM
  • Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
    Posted by: - 06/29/2010 12:01:03 PM
  • RT : Just published a few tweets to set up today's #socialmedia tweetchat on news brands interaction w/audience. #sm66
    Posted by: - 06/29/2010 12:01:03 PM
  • Ready....set...go! #sm66 First question on the way...
    Posted by: - 06/29/2010 12:01:03 PM
  • RT : OK folks strap yourselves in for the next hour for our 66th #socialmedia tweetchat with host from USA Today #sm66
    Posted by: - 06/29/2010 12:01:04 PM
  • Listening to #jpn and #par #worldcup while participating in #socialmedia chat with for the next hour. #sm66
    Posted by: - 06/29/2010 12:01:04 PM
  • RT : Good tips 4 brands as well RT Devices like iPad iPhone change how news is distributed/presented. How about news consumption? #sm66
    Posted by: - 06/29/2010 12:01:04 PM
  • RT : Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
    Posted by: - 06/29/2010 12:02:03 PM
  • Now that is some fantastic multi-tasking! ; ) #sm66
    Posted by: - 06/29/2010 12:02:03 PM
  • Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
    Posted by: - 06/29/2010 12:02:03 PM
  • RT : Just published a few tweets to set up today's #socialmedia tweetchat on news brands interaction w/audience. #sm66
    Posted by: - 06/29/2010 12:02:03 PM
  • Ready....set...go! #sm66 First question on the way...
    Posted by: - 06/29/2010 12:02:03 PM
  • Ha! You know it! #sm66
    Posted by: - 06/29/2010 12:03:03 PM
  • RT : Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
    Posted by: - 06/29/2010 12:03:03 PM
  • RT #sm66 Q1) What role should Twitter and Facebook play in journalists engaging with users?
    Posted by: - 06/29/2010 12:03:03 PM
  • Q1: I've used Twitter to conduct interviews... great experience for interviewee, great response from readers! #sm66
    Posted by: - 06/29/2010 12:03:03 PM
  • Q1) In terms of informing or actually engaging? #sm66
    Posted by: - 06/29/2010 12:03:41 PM
  • #SM66 Q1: I think journalists can use social for story generation, story expansion, and direct feedback.
    Posted by: - 06/29/2010 12:03:41 PM
  • Do journos need to think about potential bias on FB/Twitter? E.g., neutral reporter, but only engaging w/Dems or GOP on soc med? #sm66
    Posted by: - 06/29/2010 12:03:41 PM
  • the easiest would be for sources and fact checking- i.e. collaboration with citizen journos... #sm66
    Posted by: - 06/29/2010 12:03:41 PM
  • I think it should play the number one role pending on the area of interest by the journalist #sm66
    Posted by: - 06/29/2010 12:03:41 PM
  • RT : the easiest would be for sources and fact checking- i.e. collaboration with citizen journos... #sm66
    Posted by: - 06/29/2010 12:04:03 PM
  • Look at your NewsFeed... u tell me -- RT : Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
    Posted by: - 06/29/2010 12:04:03 PM
  • Help build engaged, not passive audience RT Q1 What role should Twitter & Facebook play in journalists engaging with users? #sm66
    Posted by: - 06/29/2010 12:04:35 PM
  • Nice to meet you - this should be fun #sm66
    Posted by: - 06/29/2010 12:05:03 PM
  • RT : Q1: I think journalists can use social for story generation, story expansion, and direct feedback. #sm66
    Posted by: - 06/29/2010 12:05:03 PM
  • Journos can use Twitter to engage, but also to listen and monitor. #sm66
    Posted by: - 06/29/2010 12:05:03 PM
    • Load 20 More
Moderator
Less than 30 minutes until today's #socialmedia tweetchat on how news orgs use social media to engage w/audience #sm66
Soc med has created new opps for journos: curate news, find story leads, engage with audience, etc. How does this impact news brands? #sm66
Devices such as iPad and iPhone change the way news is distributed and presented. How should these devices influence news consumption? #sm66
Journos can connect with audience on Twitter & FB. What about through location-based apps? Good/bad for interaction w/audience? #sm66
The 3 topics we'll cover in today's #socialmedia tweetchat on how news brands connect w/audience, http://bit.ly/91WJOK #sm66
Finish lunch, take that bathroom break & get ready for today's tweetchat starting in 5 min! ; ) #sm66 http://bit.ly/91WJOK
Just published a few tweets to set up today's #socialmedia tweetchat on news brands interaction w/audience. #sm66
Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
Ready....set...go! #sm66 First question on the way...
Now that is some fantastic multi-tasking! ; ) #sm66
Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
Ready....set...go! #sm66 First question on the way...
Do journos need to think about potential bias on FB/Twitter? E.g., neutral reporter, but only engaging w/Dems or GOP on soc med? #sm66
RT : the easiest would be for sources and fact checking- i.e. collaboration with citizen journos... #sm66
I'm not a journalist...I'm on the business side. ; ) #sm66
A few folks noting collaboration with audience in story development. Will journos start crowdsourcing story development? #sm66
Interesting perspective. With social media, one could make the point that assumed bias is more accessible & public. #sm66
At USA TODAY, we treat soc med no differently than other platforms. Tweets, FB posts must be fact-checked. #sm66
RT : Really, the listening tools aren't there yet. What scales for local news doesn't scale for global names. #sm66
What about social media monitoring services such as Radian6 and others? Can't these help w/listening? #sm66
Lots of focus on Twitter, but what about journos potentially "friending" sources on Facebook? Is this OK? #sm66
I'm not a journo, but I find that Twitter has helped serve as news curator and allow me to listen much quicker than before. #sm66
RT : Disclosure is the key. Look at what does on his Facebook. "I connect with many, but that's no endorsement" #sm66
Yes, but arguably LinkedIn & FB are used very differently. Not likely to post political leanings, pics, etc. on LinkedIn. #sm66
RT : Depends on how journos use Facebook = if they have a pro account then thats fine to friend but it cant be personal #sm66
True. RT : large outlets can set up dedicated crowd-sourced news such as cnn ireport to help journos cover breaking news #sm66
RT : #sm66 Re: journalists showing pol. bias by who they follow - We have a policy (Sect. F --> http://bit.ly/cFzqO8
Lots of great chat, but changing gears to Q2) How do devices like iPad and iPhone influence news consumption? #sm66
Wow! RT : limousine co I rep placed ipads in cars - clients like to catch up with more news on ride home at night #sm66
Wow! RT : limousine co I rep placed ipads in cars - clients like to catch up with more news on ride home at night #sm66
Agreed! RT : #sm66 iPhone makes news consumption way more addictive - theres always st going on and u dont want to miss on anything
Bias toward mobile apps? I don't think so. No different than consumption via RSS, email, bookmark faves, etc. #sm66
Perhaps future of news distribution is an iPad at every hotel door instead of a USA TODAY? ; ) #sm66
RT : These devices mean wherever you are you can keep up with events - not tied to TV - no excuse for not knowing. #sm66
Moving onto Q3) How will location-based services impact future of news gathering? #sm66
Agreed. RT : Q3: It'll increase the chance of being 'on-scene' first if your ear is to the ground when something major happens. #sm66
RT : I find the use of LBS intriguing around events, merging news coverage with specific points of interest #sm66
Thank you for hanging in there with #sm66 tweetchat. Apparently, Twitter is having performance issues. http://bit.ly/debzZT
My pleasure! Great having you on the #sm66 chat! Too bad Twitter wasn't working for us in last 30 min!
I will accept said offer! ; ) RT : I wanna thank & also extend to him an offer of coming back #sm66