How news brands use social media and social gadgets to connect with audience


TOPIC QUESTIONS
Q1) What role should Twitter and Facebook play in journalists engaging with users?
Q2) How do devices like iPad and iPhone influence news consumption?
Q3) How will location-based services impact future of news gathering?
   Event Details
Event Date:
     2010-06-29
Event Time:
     12PM - 1 PM EST
Participants:
     40
Tweets:
     179


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  Embed:
Moderator
brian-dresher.jpg
Brian Dresher
twitter:
web: http://social.usatoday.com
BIO: Brian is USATODAY.com’s Manager of Social Media & Digital Partnerships. Brian has been with USATODAY.com for nearly 5 years. In this time he has formed partnerships with leading brands such as Yahoo, Forbes and social media sites such as Fark and Gowalla. Brian has created opportunities for distribution of USA TODAY content via RSS, widgets, podcasts and YouTube. He also trains internal staff on productive and effective use of social media platfo ...more
Filter out Re-tweets
  • Thanks for joining #sm66!
    Posted by: - 06/29/2010 01:20:01 PM
  • Sorry Twitter didn't cooperate for #sm66 - hope to chat with you again soon!
    Posted by: - 06/29/2010 01:17:01 PM
  • It's a weekly #socialmedia chat created by and #sm66
    Posted by: - 06/29/2010 01:06:03 PM
  • Big props to for hosting #sm66 today. Great job!
    Posted by: - 06/29/2010 01:05:04 PM
  • RT Perhaps future of news distribution is an iPad at every hotel door instead of a USA TODAY? #sm66 (luv that!)
    Posted by: - 06/29/2010 01:05:04 PM
  • Thx , , , others for #sm66. Enjoyed the exchanges, ideas. Looking fwd to more. #journalism #socialmedia
    Posted by: - 06/29/2010 01:05:04 PM
  • Great chat as always. Good topics and questions . #sm66
    Posted by: - 06/29/2010 01:05:04 PM
  • Good seeing again and meeting - thx for thought provoking qs! #sm66
    Posted by: - 06/29/2010 01:04:03 PM
  • What is #sm66 everyone?
    Posted by: - 06/29/2010 01:04:03 PM
  • I will accept said offer! ; ) RT : I wanna thank & also extend to him an offer of coming back #sm66
    Posted by: - 06/29/2010 01:03:03 PM
  • As we wrap up this abbreviated #socialmedia Tweetchat I wanna thank & also extend to him an offer of coming back #sm66
    Posted by: - 06/29/2010 01:02:01 PM
  • My pleasure! Great having you on the #sm66 chat! Too bad Twitter wasn't working for us in last 30 min!
    Posted by: - 06/29/2010 12:59:01 PM
  • journos = same as others but perception is as (if not more) important than reality; fb friending may appear too cozy #sm66
    Posted by: - 06/29/2010 12:57:03 PM
  • I gotta bounce to #jivecast. Thanks everyone for convo. Thanks for hosting #sm66
    Posted by: - 06/29/2010 12:57:03 PM
  • Gr8 pt. RT Vs the typical pluck out of the crowd - elevate the ones that actually have something to say. #sm66
    Posted by: - 06/29/2010 12:56:03 PM
  • Was afraid it was only me! RT : Way to let us down Twitter #sm66 #twitter #fail
    Posted by: - 06/29/2010 12:56:03 PM
  • - Not a problem. I just happened to remember that disclaimer on your profile, and it was perfect for #sm66
    Posted by: - 06/29/2010 12:55:03 PM
  • Thank you for hanging in there with #sm66 tweetchat. Apparently, Twitter is having performance issues. http://bit.ly/debzZT
    Posted by: - 06/29/2010 12:54:01 PM
  • Way to let us down Twitter #sm66 #twitter #fail
    Posted by: - 06/29/2010 12:54:01 PM
  • RT : I find the use of LBS intriguing around events, merging news coverage with specific points of interest #sm66
    Posted by: - 06/29/2010 12:46:01 PM
  • Agreed. RT : Q3: It'll increase the chance of being 'on-scene' first if your ear is to the ground when something major happens. #sm66
    Posted by: - 06/29/2010 12:43:02 PM
  • RT : Moving onto Q3) How will location-based services impact future of news gathering? #sm66
    Posted by: - 06/29/2010 12:40:03 PM
  • Moving onto Q3) How will location-based services impact future of news gathering? #sm66
    Posted by: - 06/29/2010 12:39:01 PM
  • Not so sure about the 'no excuse for not knowing part'. I try to disconnect throughout the day. #SM66
    Posted by: - 06/29/2010 12:36:02 PM
  • RT : These devices mean wherever you are you can keep up with events - not tied to TV - no excuse for not knowing. #sm66
    Posted by: - 06/29/2010 12:33:02 PM
  • I support that :) RT Perhaps future of news distribution is an iPad at every hotel door instead of a USA TODAY? ; ) #sm66
    Posted by: - 06/29/2010 12:31:03 PM
  • These devices mean wherever you are you can keep up with events - not tied to TV - no excuse for not knowing. #sm66
    Posted by: - 06/29/2010 12:30:05 PM
  • I think journo's are no diff than sales people trying to connect with customers. Competitors can search your connections. #sm66
    Posted by: - 06/29/2010 12:30:05 PM
  • #sm66 T Wow! RT : limousine co I rep placed ipads in cars clients read more news on ride home (SAM: super smart)
    Posted by: - 06/29/2010 12:30:05 PM
  • #sm66 RT : Mobile gives everyone 24/7 access to news- wherever they are. That changes everything.
    Posted by: - 06/29/2010 12:30:05 PM
  • Q2: portability,instant nature make news more accessible to younger gens, also should change how we think about presentation #sm66
    Posted by: - 06/29/2010 12:30:05 PM
  • Nobody's been taught to use social media. We're all just winging it. #sm66
    Posted by: - 06/29/2010 12:30:05 PM
  • RT : Wow! RT : limousine co I rep placed ipads in cars - clients like to catch up with more news on ride home at night #sm66
    Posted by: - 06/29/2010 12:29:04 PM
  • Perhaps future of news distribution is an iPad at every hotel door instead of a USA TODAY? ; ) #sm66
    Posted by: - 06/29/2010 12:29:04 PM
  • #SM66 Q2: I think the big change mobile news could bring is the ability to set filters, and have news that interests you pushed out to you.
    Posted by: - 06/29/2010 12:29:04 PM
  • #sm66 RT : Mobile gives everyone 24/7 access to news- wherever they are. That changes everything.
    Posted by: - 06/29/2010 12:29:03 PM
  • Q2: portability,instant nature make news more accessible to younger gens, also should change how we think about presentation #sm66
    Posted by: - 06/29/2010 12:29:03 PM
  • Nobody's been taught to use social media. We're all just winging it. #sm66
    Posted by: - 06/29/2010 12:29:03 PM
  • Q2) Also with the 4G/wiMax networks surfacing, smartphone access w/o big data plans compound the likelihood of people using news apps #sm66
    Posted by: - 06/29/2010 12:28:02 PM
  • Bias toward mobile apps? I don't think so. No different than consumption via RSS, email, bookmark faves, etc. #sm66
    Posted by: - 06/29/2010 12:28:02 PM
  • Agreed! RT : #sm66 iPhone makes news consumption way more addictive - theres always st going on and u dont want to miss on anything
    Posted by: - 06/29/2010 12:26:03 PM
  • Mobile gives everyone 24/7 access to news- wherever they are. That changes everything. #sm66
    Posted by: - 06/29/2010 12:26:03 PM
  • Same here. Having instant access to news that's always available means I check out the latest much more frequently. #SM66
    Posted by: - 06/29/2010 12:26:03 PM
  • RT RT : Do you think journos embrace citizen journos or fear them? ally or enemy? #sm66 (SAM: Fear.)
    Posted by: - 06/29/2010 12:25:17 PM
  • RT : What about YouTube Direct: http://bit.ly/aacpgj - Largest online video site change the face of traditional journalism? #sm66
    Posted by: - 06/29/2010 12:25:17 PM
  • RT : IMO, journos are embracing citizen journalism even more. The power to develop relationships/connect #sm66
    Posted by: - 06/29/2010 12:25:03 PM
  • Wow! RT : limousine co I rep placed ipads in cars - clients like to catch up with more news on ride home at night #sm66
    Posted by: - 06/29/2010 12:25:03 PM
  • I'm consuming more news on mobile but to honest, it's only from the sources I want. A biased consumer? #sm66
    Posted by: - 06/29/2010 12:25:03 PM
  • #sm66 iPhone makes news consumption way more addictive - theres always st going on and u dont want to miss on anything
    Posted by: - 06/29/2010 12:25:03 PM
  • - Re: Q2) I will add that capability for anyWHERE adds to thirst for anyTIME. #sm66
    Posted by: - 06/29/2010 12:25:03 PM
    • Load 20 More
Moderator
I will accept said offer! ; ) RT : I wanna thank & also extend to him an offer of coming back #sm66
My pleasure! Great having you on the #sm66 chat! Too bad Twitter wasn't working for us in last 30 min!
Thank you for hanging in there with #sm66 tweetchat. Apparently, Twitter is having performance issues. http://bit.ly/debzZT
RT : I find the use of LBS intriguing around events, merging news coverage with specific points of interest #sm66
Agreed. RT : Q3: It'll increase the chance of being 'on-scene' first if your ear is to the ground when something major happens. #sm66
Moving onto Q3) How will location-based services impact future of news gathering? #sm66
RT : These devices mean wherever you are you can keep up with events - not tied to TV - no excuse for not knowing. #sm66
Perhaps future of news distribution is an iPad at every hotel door instead of a USA TODAY? ; ) #sm66
Bias toward mobile apps? I don't think so. No different than consumption via RSS, email, bookmark faves, etc. #sm66
Agreed! RT : #sm66 iPhone makes news consumption way more addictive - theres always st going on and u dont want to miss on anything
Wow! RT : limousine co I rep placed ipads in cars - clients like to catch up with more news on ride home at night #sm66
Wow! RT : limousine co I rep placed ipads in cars - clients like to catch up with more news on ride home at night #sm66
Lots of great chat, but changing gears to Q2) How do devices like iPad and iPhone influence news consumption? #sm66
True. RT : large outlets can set up dedicated crowd-sourced news such as cnn ireport to help journos cover breaking news #sm66
RT : #sm66 Re: journalists showing pol. bias by who they follow - We have a policy (Sect. F --> http://bit.ly/cFzqO8
RT : Depends on how journos use Facebook = if they have a pro account then thats fine to friend but it cant be personal #sm66
Yes, but arguably LinkedIn & FB are used very differently. Not likely to post political leanings, pics, etc. on LinkedIn. #sm66
RT : Disclosure is the key. Look at what does on his Facebook. "I connect with many, but that's no endorsement" #sm66
I'm not a journo, but I find that Twitter has helped serve as news curator and allow me to listen much quicker than before. #sm66
Lots of focus on Twitter, but what about journos potentially "friending" sources on Facebook? Is this OK? #sm66
What about social media monitoring services such as Radian6 and others? Can't these help w/listening? #sm66
RT : Really, the listening tools aren't there yet. What scales for local news doesn't scale for global names. #sm66
At USA TODAY, we treat soc med no differently than other platforms. Tweets, FB posts must be fact-checked. #sm66
Interesting perspective. With social media, one could make the point that assumed bias is more accessible & public. #sm66
A few folks noting collaboration with audience in story development. Will journos start crowdsourcing story development? #sm66
I'm not a journalist...I'm on the business side. ; ) #sm66
RT : the easiest would be for sources and fact checking- i.e. collaboration with citizen journos... #sm66
Do journos need to think about potential bias on FB/Twitter? E.g., neutral reporter, but only engaging w/Dems or GOP on soc med? #sm66
Now that is some fantastic multi-tasking! ; ) #sm66
Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
Ready....set...go! #sm66 First question on the way...
Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
Ready....set...go! #sm66 First question on the way...
Just published a few tweets to set up today's #socialmedia tweetchat on news brands interaction w/audience. #sm66
Finish lunch, take that bathroom break & get ready for today's tweetchat starting in 5 min! ; ) #sm66 http://bit.ly/91WJOK
The 3 topics we'll cover in today's #socialmedia tweetchat on how news brands connect w/audience, http://bit.ly/91WJOK #sm66
Journos can connect with audience on Twitter & FB. What about through location-based apps? Good/bad for interaction w/audience? #sm66
Devices such as iPad and iPhone change the way news is distributed and presented. How should these devices influence news consumption? #sm66
Soc med has created new opps for journos: curate news, find story leads, engage with audience, etc. How does this impact news brands? #sm66
Less than 30 minutes until today's #socialmedia tweetchat on how news orgs use social media to engage w/audience #sm66