How to Get Measureable Results From Your Facebook Presence

TOPIC QUESTIONS

Q1) How do you gain momentum with a Facebook fan page?

Q2) What should you be measuring on Facebook?

Q3) How do you scale Facebook engagement?

Event Details

Event Date:
2010-07-06
Event Time:
12PM - 1 PM EST

Participants:
156
Tweets:
1027

Embed:

Moderator

Mari Smith

twitter: @marismith

web: http://marismith.com

BIO: Mari Smith is the coauthor of Facebook Marketing: An Hour A Day (Sybex, May, 2010) and The Relationship Age with Nick Nanton and twenty social media devotees (Fall, 2010). She has been dubbed �the Pied Piper of the Online World� by FastCompany.com and is an in-demand, international Social Media Keynote Speaker. She has shared the stage with the likes of Sir Richard Branson, The Dalai Lama, Tony Robbins, Paula Abdul, Jack Canfield, Jay Abraham and ...more

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RT @jasonbreed: Great to have @marismith hosting #socialmedia chat 2day noon est on "Getting Value from Facebook Presence" follow #sm67
Posted by: @GetResults - 07/06/2010 11:30:01 AM
How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
Posted by: @marismith - 07/06/2010 11:42:01 AM
RT @marismith: How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
Posted by: @Marc_Meyer - 07/06/2010 11:44:01 AM
Sounds good! RT @MariSmith: How 2 Get Measurable Results From Ur Facebook Presence - #socialmedia chat starts 12pm EST 2day!! Join in! #sm67
Posted by: @LauraMattis - 07/06/2010 11:44:01 AM
Looking forward to todays #socialmedia tweetchat with @marismith #sm67
Posted by: @AppleBoxStudios - 07/06/2010 11:46:01 AM
RT @marismith: How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
Posted by: @delwilliams - 07/06/2010 11:48:01 AM
RT @marismith: How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
Posted by: @austinbyboston - 07/06/2010 11:49:03 AM
RT @marismith: How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
Posted by: @JoeKikta - 07/06/2010 11:49:03 AM
#sm67 starts in 10 minutes. Hope to see ya there as we talk about facebook.
Posted by: @BlogLuvr29 - 07/06/2010 11:50:02 AM
#sm67
Posted by: @suddenlysingle2 - 07/06/2010 11:51:02 AM
Wondering whether tweetdeck will survive the deluge. #sm67
Posted by: @nigellegg - 07/06/2010 11:52:02 AM
RT @marismith: How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
Posted by: @dbevarly - 07/06/2010 11:52:02 AM
RT @dbevarly: RT @marismith: How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
Posted by: @AppleBoxStudios - 07/06/2010 11:53:03 AM
@nigellegg Wondering whether Twitter will survive.. #sm67
Posted by: @Marc_Meyer - 07/06/2010 11:54:03 AM
RT @marismith: How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
Posted by: @eileenludwig - 07/06/2010 11:55:03 AM
RT @marismith: How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
Posted by: @ambercleveland - 07/06/2010 11:55:03 AM
I'm so looking forward to today's chat, because I know a lot of people just don't know what to do with the monolith known as Facebook. #sm67
Posted by: @AppleBoxStudios - 07/06/2010 11:56:02 AM
@Marc_Meyer Getting started on that already? #sm67
Posted by: @JoeKikta - 07/06/2010 11:58:01 AM
RT @MariSmith: How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
Posted by: @done2atee - 07/06/2010 11:58:01 AM
I'm looking forward to today's chat with @marismith about facebook. #sm67
Posted by: @deannatroupe - 07/06/2010 11:59:03 AM
Can't wait to get started! #sm67
Posted by: @thirty_five - 07/06/2010 11:59:03 AM
Just joining #sm67 hosted today by the lovely @marismith.
Posted by: @jodiontheweb - 07/06/2010 12:00:04 PM
RT @marismith: ★Tweet vol warn★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
Posted by: @GetResults - 07/06/2010 12:02:03 PM
Glad to be a part of today's #sm67 chat
Posted by: @BlogLuvr29 - 07/06/2010 12:02:03 PM
#sm67 Twitterchat with @marismith today at noon est
Posted by: @VIASOMEDIA - 07/06/2010 12:02:03 PM
Everyone, I'll be involved in a chat 4 next hour, exploring Facebook Value - join us - & pardon my tweet flood on #sm67
Posted by: @GetResults - 07/06/2010 12:02:03 PM
Ok Folks time for todays #socialmedia tweetchat with your host .@marismith please follow #sm67 and apologies for the tweets
Posted by: @Marc_Meyer - 07/06/2010 12:02:04 PM
★Tweet volume warning★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
Posted by: @marismith - 07/06/2010 12:02:05 PM
#sm67
Posted by: @VIASOMEDIA - 07/06/2010 12:02:05 PM
#sm67 Show me the FB money Mari
Posted by: @theMediaDude - 07/06/2010 12:03:03 PM
What he said :) RT @Marc_Meyer: time for todays #socialmedia tweetchat w/host @marismith please follow #sm67 & apologies 4 the tweets #sm67
Posted by: @LauraMattis - 07/06/2010 12:03:03 PM
RT @marismith: ★Tweet volume warning★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
Posted by: @steveplunkett - 07/06/2010 12:03:03 PM
RT @marismith: ★Tweet vol warn★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
Posted by: @GetResults - 07/06/2010 12:03:03 PM
Glad to be a part of today's #sm67 chat
Posted by: @BlogLuvr29 - 07/06/2010 12:03:03 PM
#sm67 Twitterchat with @marismith today at noon est
Posted by: @VIASOMEDIA - 07/06/2010 12:03:03 PM
Everyone, I'll be involved in a chat 4 next hour, exploring Facebook Value - join us - & pardon my tweet flood on #sm67
Posted by: @GetResults - 07/06/2010 12:03:03 PM
Ok Folks time for todays #socialmedia tweetchat with your host .@marismith please follow #sm67 and apologies for the tweets
Posted by: @Marc_Meyer - 07/06/2010 12:03:03 PM
Good to get #sm67 chat in before #worldcup breaks Twitter #sm67
Posted by: @MikeFraietta - 07/06/2010 12:04:03 PM
#sm67 Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media.
Posted by: @marismith - 07/06/2010 12:04:03 PM
RT @marismith: ★Tweet volume warning★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
Posted by: @mewebsocial - 07/06/2010 12:04:03 PM
#sm67 Every business can benefit from an active Facebook Fan Page; but what is the PURPOSE of your fan page? ...examples >>>
Posted by: @marismith - 07/06/2010 12:05:13 PM
Ok I am about to get chatty. Sorry for all the tweets #sm67
Posted by: @deannatroupe - 07/06/2010 12:05:14 PM
Hi, joining you guys after a lonnng time of :) How are you ?? #sm67
Posted by: @karimacatherine - 07/06/2010 12:05:14 PM
@marismith I'm down with that! #sm67
Posted by: @AppleBoxStudios - 07/06/2010 12:05:14 PM
RT @Marc_Meyer: Ok Folks time for todays #socialmedia tweetchat with your host .@marismith please follow #sm67 and apologies for the tweets
Posted by: @elhoust - 07/06/2010 12:05:14 PM
Joining #sm67 for today's chat about getting results from Facebook. Follow #sm67 to join in
Posted by: @sarahnorris - 07/06/2010 12:05:15 PM
RT @marismith: #sm67 Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media.
Posted by: @mewebsocial - 07/06/2010 12:05:15 PM
RT @marismith: Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media. #sm67
Posted by: @deannatroupe - 07/06/2010 12:05:15 PM
RT @marismith: #sm67 Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media.
Posted by: @jemspot - 07/06/2010 12:05:15 PM
RT @marismith: #sm67 Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media.
Posted by: @imryanmickley - 07/06/2010 12:05:15 PM

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Moderator

How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67

★Tweet volume warning★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ

#sm67 Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media.

#sm67 Every business can benefit from an active Facebook Fan Page; but what is the PURPOSE of your fan page? ...examples >>>

#sm67 Facebook fan page primary purpose examples: 1) BUILD your email list 2) Drive traffic to blog 3) Improve customer svce.

@karimacatherine Yes, true - Facebook changes so frequently it can be hard to know how/where to invest time & resources #sm67

Got questions about how to achieve measurable results on Facebook? Join the #socialmedia chat! Hashtag #sm67

#sm67 Once you are clear on your Facebook fan page objective, it takes a Five Strategy approach for success >>>

#sm67 Facebook fan page primary purpose examples: 1) BUILD your email list 2) Drive traffic to blog 3) Improve customer svce.

@TimLudy One primary use of the Discussions Tab on your Facebook Page is to give fans a place to promote themselves. #sm67

#sm67 The main purpose of my Facebook page for several years is to answer questions about marketing on Facebook! :)

@karimacatherine Yes, true - Facebook changes so frequently it can be hard to know how/where to invest time & resources #sm67

@Brioneja Agreed! And Facebook had one solid, singular focus for some time: GROWTH. It's paid off! #sm67

RT @Brioneja: @marismith Facebook has stayed on top and avoided the death of previous socialmedia networks because they have evolved #sm67

@TimLudy One primary use of the Discussions Tab on your Facebook Page is to give fans a place to promote themselves. #sm67

#sm67 The main purpose of my Facebook page for several years is to answer questions about marketing on Facebook! :)

#sm67 Say your primary objective for your Facebook page = build your list; the DESIGN needs to reflect that. Need opt-in box!

#sm67 Five-strategy approach for Facebook Fan Page success: Design > Content > Promotion > Engagement > Conversion.

@Brioneja Agreed! And Facebook had one solid, singular focus for some time: GROWTH. It's paid off! #sm67

RT @Brioneja: @marismith Facebook has stayed on top and avoided the death of previous socialmedia networks because they have evolved #sm67

@TimLudy One primary use of the Discussions Tab on your Facebook Page is to give fans a place to promote themselves. #sm67

.@ctreada Hey Chris - good to have you here!! Chris Treadaway, my coauthor of @FacebookMktg in the #sm67 house!

#sm67 Say your primary objective for your Facebook page = build your list; the DESIGN needs to reflect that. Need opt-in box!

#sm67 Five-strategy approach for Facebook Fan Page success: Design > Content > Promotion > Engagement > Conversion.

@Brioneja Agreed! And Facebook had one solid, singular focus for some time: GROWTH. It's paid off! #sm67

@deannatroupe If you find your fans not interacting on your Page, try less posts/more posts, ask questions, do a poll, run contests. #sm67

RT @AndrewJDavison: Your objectives on FB will/must depend on what affinity the FB core audience has with your product. #sm67

@lindamiller I publish different content to my Profile vs. Fan Page. #sm67

RT @AndrewJDavison: Your objectives on FB will/must depend on what affinity the FB core audience has with your product. #sm67

@lindamiller I publish different content to my Profile vs. Fan Page. #sm67

Tipping point in almost all social media = 500-1000 friends/fans/followers. You can begin seeing results from that core group. #sm67

Your Facebook Fan Page is NAKED without the FBML app!! :) http://bit.ly/9WQSZ9 #sm67

#sm67 Say your main objective for your Facebook page = SELL product; landing tab as a store like http://facebook.com/threadless

@LauraMattis FaceBook Markup Language; Facebook's version of HTML. Ability to add rich text, graphics, video on your Page! #sm67

#sm67 Say your main objective for your Facebook page = SELL product; landing tab as a store like http://facebook.com/threadless

#sm67 Other great Facebook DESIGN examples: /smexaminer /johnassarafpage /ezinearticles /stevespangler /JQdiamondjewelry

#sm67 Looking for an ecommerce/storefront app for Facebook? Suggest: http://facebook.com/payvment

For 21 Creative Ways To Increase Your Facebook Fanbase, see http://bit.ly/a0Case #sm67

#sm67 Looking for an ecommerce/storefront app for Facebook? Suggest: http://facebook.com/payvment

#sm67 Just getting started w/ Facebook fan page

@Livewirebruce The FBML app is so simple it's complex! :) Two fields, that's it. You need a WYSIWYG editor. #sm67

@lindamiller I actually do not recommend using the invite friends feature for your fan page - see: http://bit.ly/a0Case #sm67

@savingdinner Sure. The FBML app allows you to paste in raw HTML for rich text, graphics, video etc. Totally custom like a web page. #sm67

@lindamiller I actually do not recommend using the invite friends feature for your fan page - see: http://bit.ly/a0Case #sm67

#sm67 Check your Facebook Page metrics regularly at http://facebook.com/insights - export to a spreadsheet.

#sm67 One stat to watch carefully on your Facebook Insights is "unsubscribes": fans who have HIDDEN you from their News Feed.

#sm67 If you have questions about Facebook ads, Responder Profiles, in-depth analytics/metrics, @ctreada is your guy!! :)

#sm67 If your Facebook fan unsubscribes increases, you're posting too OFTEN, your content isn't RELEVANT enough, or it's too PITCHY.

@lindamiller Unsubscribes are in your Facebook Insights for your Page. Click See All on your page. #sm67

#sm67 http://facebook.com/insights and clicking See All next to Insights on your fan Page shows slightly different data.

@digitalvision Very true. However, you can't tell WHICH fans hide you... just how many! :) #sm67

#sm67 Here's a screenshot of where your Facebook fan unsubscribes/resubscribes are: http://bit.ly/b0OeX2

#sm67 Starbucks lead the way with social media engagement. (see http://engagementdb.com) Their Faceebook presence is vibrant!

#sm67 BestBuy do an EXCEPTIONAL job of being responsive, prompt, kind, personal on their Facebook Page. /bestbuy

#sm67 A Content Matrix is the same as an Editorial Guide for your blog. Example: http://bit.ly/bvh0sL [Google doc]

#sm67 Once you have your clear Facebook Page objective

@ajmunn Absolutely - no point building relationships, marketing with wrong audience! :) #sm67

@lindamiller My pleasure!! Whew, lotta moving parts here. LOL! #sm67

#sm67 "If you build it they will come." Not quite! Design Content = check. Next up is PROMOTION! http://bit.ly/a0Case

#sm67 Social Media Examiner have done a great job of scaling their Facebook engagement; see their TEAM tab! http://facebook.com/smexaminer

#sm67 If your Facebook Page reaches a plateau, do something different: a contest, promote offline, stream live video, chat app

@savingdinner I'm tickled to hear that!!! I love to simplify the complex! #sm67

@ajmunn Absolutely - no point building relationships, marketing with wrong audience! :) #sm67

@lindamiller My pleasure!! Whew, lotta moving parts here. LOL! #sm67

#sm67 "If you build it they will come." Not quite! Design Content = check. Next up is PROMOTION! http://bit.ly/a0Case

#sm67 Social Media Examiner have done a great job of scaling their Facebook engagement; see their TEAM tab! http://facebook.com/smexaminer

#sm67 If your Facebook Page reaches a plateau, do something different: a contest, promote offline, stream live video, chat app

#sm67 Engagement strategies on Facebook: ask questions, respond to fans promptly, use first names, involve, include, relate to as peers.

#sm67 We are at the top of the hour with our #socialmedia chat. If I missed a question from you, I'll do my best to catch up today!

#sm67 Many Facebook Pages have plateaued because they're missing the Promotion Engagement parts of the formula! ;)

@AnikethDsouza Exactly!! And BestBuy do a stellar job of that! #sm67

@Marc_Meyer Thank you kindly, Marc!! :) Glad to be here... whew, got to practice my juggling act! #sm67

@mdyoder Very true - though I believe Facebook are working on their own Location Based Service feature! #sm67

@cupboards Sure - set up a Facebook fan page in the name of your business & have team members moderate. #sm67

@minxymoggy Thanks, Misae!! Good to meet you today! #sm67

@lindamiller Today's chat was part of http://hashtagsocialmedia.com ongoing #socialmedia chat. #sm67

#sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.

RT @Marc_Meyer: Here is the transcript from todays tweetchat with host @marismith http://bit.ly/btUyUF #sm67