How to Get Measureable Results From Your Facebook Presence


TOPIC QUESTIONS
Q1) How do you gain momentum with a Facebook fan page?
Q2) What should you be measuring on Facebook?
Q3) How do you scale Facebook engagement?
   Event Details
Event Date:     2010-07-06

Event Time:     12PM - 1 PM EST
Participants:     156

Tweets:     1027
mari-smith.jpg
Moderator
Mari Smith
BIO: Mari Smith is the coauthor of Facebook Marketing: An Hour A Day (Sybex, May, 2010) and The Relationship Age with Nick Nanton and twenty social media devotees (Fall, 2010). She has been dubbed "the Pied Piper of the Online World" by FastCompany.com and is an in-demand, international Social Media Keynote Speaker. She has shared the stage with the likes of Sir Richard Branson, The Dalai Lama, Tony Robbins, Paula Abdul, Jack Canfield, Jay Abraham and ...more
TRANSCRIPT
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  • RT : Great to have hosting #socialmedia chat 2day noon est on "Getting Value from Facebook Presence" follow #sm67
    Posted by: - 07/06/2010 11:30:01 AM
  • How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
    Posted by: - 07/06/2010 11:42:01 AM
  • RT : How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
    Posted by: - 07/06/2010 11:44:01 AM
  • Sounds good! RT : How 2 Get Measurable Results From Ur Facebook Presence - #socialmedia chat starts 12pm EST 2day!! Join in! #sm67
    Posted by: - 07/06/2010 11:44:01 AM
  • Looking forward to todays #socialmedia tweetchat with #sm67
    Posted by: - 07/06/2010 11:46:01 AM
  • RT : How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
    Posted by: - 07/06/2010 11:48:01 AM
  • RT : How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
    Posted by: - 07/06/2010 11:49:03 AM
  • RT : How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
    Posted by: - 07/06/2010 11:49:03 AM
  • #sm67 starts in 10 minutes. Hope to see ya there as we talk about facebook.
    Posted by: - 07/06/2010 11:50:02 AM
  • #sm67
    Posted by: - 07/06/2010 11:51:02 AM
  • Wondering whether tweetdeck will survive the deluge. #sm67
    Posted by: - 07/06/2010 11:52:02 AM
  • RT : How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
    Posted by: - 07/06/2010 11:52:02 AM
  • RT : RT : How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
    Posted by: - 07/06/2010 11:53:03 AM
  • Wondering whether Twitter will survive.. #sm67
    Posted by: - 07/06/2010 11:54:03 AM
  • RT : How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
    Posted by: - 07/06/2010 11:55:03 AM
  • RT : How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
    Posted by: - 07/06/2010 11:55:03 AM
  • I'm so looking forward to today's chat, because I know a lot of people just don't know what to do with the monolith known as Facebook. #sm67
    Posted by: - 07/06/2010 11:56:02 AM
  • Getting started on that already? #sm67
    Posted by: - 07/06/2010 11:58:01 AM
  • RT : How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
    Posted by: - 07/06/2010 11:58:01 AM
  • I'm looking forward to today's chat with about facebook. #sm67
    Posted by: - 07/06/2010 11:59:03 AM
  • Can't wait to get started! #sm67
    Posted by: - 07/06/2010 11:59:03 AM
  • Just joining #sm67 hosted today by the lovely .
    Posted by: - 07/06/2010 12:00:04 PM
  • RT : ★Tweet vol warn★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
    Posted by: - 07/06/2010 12:02:03 PM
  • Glad to be a part of today's #sm67 chat
    Posted by: - 07/06/2010 12:02:03 PM
  • #sm67 Twitterchat with today at noon est
    Posted by: - 07/06/2010 12:02:03 PM
  • Everyone, I'll be involved in a chat 4 next hour, exploring Facebook Value - join us - & pardon my tweet flood on #sm67
    Posted by: - 07/06/2010 12:02:03 PM
  • Ok Folks time for todays #socialmedia tweetchat with your host . please follow #sm67 and apologies for the tweets
    Posted by: - 07/06/2010 12:02:04 PM
  • ★Tweet volume warning★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
    Posted by: - 07/06/2010 12:02:05 PM
  • #sm67
    Posted by: - 07/06/2010 12:02:05 PM
  • #sm67 Show me the FB money Mari
    Posted by: - 07/06/2010 12:03:03 PM
  • What he said :) RT : time for todays #socialmedia tweetchat w/host please follow #sm67 & apologies 4 the tweets #sm67
    Posted by: - 07/06/2010 12:03:03 PM
  • RT : ★Tweet volume warning★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
    Posted by: - 07/06/2010 12:03:03 PM
  • RT : ★Tweet vol warn★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
    Posted by: - 07/06/2010 12:03:03 PM
  • Glad to be a part of today's #sm67 chat
    Posted by: - 07/06/2010 12:03:03 PM
  • #sm67 Twitterchat with today at noon est
    Posted by: - 07/06/2010 12:03:03 PM
  • Everyone, I'll be involved in a chat 4 next hour, exploring Facebook Value - join us - & pardon my tweet flood on #sm67
    Posted by: - 07/06/2010 12:03:03 PM
  • Ok Folks time for todays #socialmedia tweetchat with your host . please follow #sm67 and apologies for the tweets
    Posted by: - 07/06/2010 12:03:03 PM
  • Good to get #sm67 chat in before #worldcup breaks Twitter #sm67
    Posted by: - 07/06/2010 12:04:03 PM
  • #sm67 Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media.
    Posted by: - 07/06/2010 12:04:03 PM
  • RT : ★Tweet volume warning★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
    Posted by: - 07/06/2010 12:04:03 PM
  • #sm67 Every business can benefit from an active Facebook Fan Page; but what is the PURPOSE of your fan page? ...examples >>>
    Posted by: - 07/06/2010 12:05:13 PM
  • Ok I am about to get chatty. Sorry for all the tweets #sm67
    Posted by: - 07/06/2010 12:05:14 PM
  • Hi, joining you guys after a lonnng time of :) How are you ?? #sm67
    Posted by: - 07/06/2010 12:05:14 PM
  • I'm down with that! #sm67
    Posted by: - 07/06/2010 12:05:14 PM
  • RT : Ok Folks time for todays #socialmedia tweetchat with your host . please follow #sm67 and apologies for the tweets
    Posted by: - 07/06/2010 12:05:14 PM
  • Joining #sm67 for today's chat about getting results from Facebook. Follow #sm67 to join in
    Posted by: - 07/06/2010 12:05:15 PM
  • RT : #sm67 Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media.
    Posted by: - 07/06/2010 12:05:15 PM
  • RT : Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media. #sm67
    Posted by: - 07/06/2010 12:05:15 PM
  • RT : #sm67 Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media.
    Posted by: - 07/06/2010 12:05:15 PM
  • RT : #sm67 Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media.
    Posted by: - 07/06/2010 12:05:15 PM
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Moderator
How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67
★Tweet volume warning★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
#sm67 Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media.
#sm67 Every business can benefit from an active Facebook Fan Page; but what is the PURPOSE of your fan page? ...examples >>>
#sm67 Every business can benefit from an active Facebook Fan Page; but what is the PURPOSE of your fan page? ...examples >>>
#sm67 Facebook fan page primary purpose examples: 1) BUILD your email list 2) Drive traffic to blog 3) Improve customer svce.
Yes, true - Facebook changes so frequently it can be hard to know how/where to invest time & resources #sm67
Got questions about how to achieve measurable results on Facebook? Join the #socialmedia chat! Hashtag #sm67
#sm67 Once you are clear on your Facebook fan page objective, it takes a Five Strategy approach for success >>>
#sm67 Facebook fan page primary purpose examples: 1) BUILD your email list 2) Drive traffic to blog 3) Improve customer svce.
One primary use of the Discussions Tab on your Facebook Page is to give fans a place to promote themselves. #sm67
#sm67 The main purpose of my Facebook page for several years is to answer questions about marketing on Facebook! :)
Yes, true - Facebook changes so frequently it can be hard to know how/where to invest time & resources #sm67
Agreed! And Facebook had one solid, singular focus for some time: GROWTH. It's paid off! #sm67
RT : Facebook has stayed on top and avoided the death of previous socialmedia networks because they have evolved #sm67
One primary use of the Discussions Tab on your Facebook Page is to give fans a place to promote themselves. #sm67
#sm67 The main purpose of my Facebook page for several years is to answer questions about marketing on Facebook! :)
#sm67 Say your primary objective for your Facebook page = build your list; the DESIGN needs to reflect that. Need opt-in box!
#sm67 Five-strategy approach for Facebook Fan Page success: Design > Content > Promotion > Engagement > Conversion.
Agreed! And Facebook had one solid, singular focus for some time: GROWTH. It's paid off! #sm67
RT : Facebook has stayed on top and avoided the death of previous socialmedia networks because they have evolved #sm67
One primary use of the Discussions Tab on your Facebook Page is to give fans a place to promote themselves. #sm67
. Hey Chris - good to have you here!! Chris Treadaway, my coauthor of in the #sm67 house!
#sm67 Say your primary objective for your Facebook page = build your list; the DESIGN needs to reflect that. Need opt-in box!
#sm67 Five-strategy approach for Facebook Fan Page success: Design > Content > Promotion > Engagement > Conversion.
Agreed! And Facebook had one solid, singular focus for some time: GROWTH. It's paid off! #sm67
If you find your fans not interacting on your Page, try less posts/more posts, ask questions, do a poll, run contests. #sm67
RT : Your objectives on FB will/must depend on what affinity the FB core audience has with your product. #sm67
I publish different content to my Profile vs. Fan Page. #sm67
RT : Your objectives on FB will/must depend on what affinity the FB core audience has with your product. #sm67
I publish different content to my Profile vs. Fan Page. #sm67
Tipping point in almost all social media = 500-1000 friends/fans/followers. You can begin seeing results from that core group. #sm67
Your Facebook Fan Page is NAKED without the FBML app!! :) http://bit.ly/9WQSZ9 #sm67
#sm67 Say your main objective for your Facebook page = SELL product; landing tab as a store like http://facebook.com/threadless
FaceBook Markup Language; Facebook's version of HTML. Ability to add rich text, graphics, video on your Page! #sm67
#sm67 Say your main objective for your Facebook page = SELL product; landing tab as a store like http://facebook.com/threadless
#sm67 Other great Facebook DESIGN examples: /smexaminer /johnassarafpage /ezinearticles /stevespangler /JQdiamondjewelry
#sm67 Other great Facebook DESIGN examples: /smexaminer /johnassarafpage /ezinearticles /stevespangler /JQdiamondjewelry
#sm67 Looking for an ecommerce/storefront app for Facebook? Suggest: http://facebook.com/payvment
For 21 Creative Ways To Increase Your Facebook Fanbase, see http://bit.ly/a0Case #sm67
#sm67 Looking for an ecommerce/storefront app for Facebook? Suggest: http://facebook.com/payvment
#sm67 Just getting started w/ Facebook fan page
The FBML app is so simple it's complex! :) Two fields, that's it. You need a WYSIWYG editor. #sm67
I actually do not recommend using the invite friends feature for your fan page - see: http://bit.ly/a0Case #sm67
Sure. The FBML app allows you to paste in raw HTML for rich text, graphics, video etc. Totally custom like a web page. #sm67
I actually do not recommend using the invite friends feature for your fan page - see: http://bit.ly/a0Case #sm67
#sm67 Check your Facebook Page metrics regularly at http://facebook.com/insights - export to a spreadsheet.
#sm67 One stat to watch carefully on your Facebook Insights is "unsubscribes": fans who have HIDDEN you from their News Feed.
#sm67 If you have questions about Facebook ads, Responder Profiles, in-depth analytics/metrics, is your guy!! :)
#sm67 If your Facebook fan unsubscribes increases, you're posting too OFTEN, your content isn't RELEVANT enough, or it's too PITCHY.
Unsubscribes are in your Facebook Insights for your Page. Click See All on your page. #sm67
#sm67 http://facebook.com/insights and clicking See All next to Insights on your fan Page shows slightly different data.
Very true. However, you can't tell WHICH fans hide you... just how many! :) #sm67
#sm67 Here's a screenshot of where your Facebook fan unsubscribes/resubscribes are: http://bit.ly/b0OeX2
#sm67 Starbucks lead the way with social media engagement. (see http://engagementdb.com) Their Faceebook presence is vibrant!
#sm67 BestBuy do an EXCEPTIONAL job of being responsive, prompt, kind, personal on their Facebook Page. /bestbuy
#sm67 A Content Matrix is the same as an Editorial Guide for your blog. Example: http://bit.ly/bvh0sL [Google doc]
#sm67 Once you have your clear Facebook Page objective
Absolutely - no point building relationships, marketing with wrong audience! :) #sm67
My pleasure!! Whew, lotta moving parts here. LOL! #sm67
#sm67 "If you build it they will come." Not quite! Design Content = check. Next up is PROMOTION! http://bit.ly/a0Case
#sm67 Social Media Examiner have done a great job of scaling their Facebook engagement; see their TEAM tab! http://facebook.com/smexaminer
#sm67 If your Facebook Page reaches a plateau, do something different: a contest, promote offline, stream live video, chat app
I'm tickled to hear that!!! I love to simplify the complex! #sm67
Absolutely - no point building relationships, marketing with wrong audience! :) #sm67
My pleasure!! Whew, lotta moving parts here. LOL! #sm67
#sm67 "If you build it they will come." Not quite! Design Content = check. Next up is PROMOTION! http://bit.ly/a0Case
#sm67 Social Media Examiner have done a great job of scaling their Facebook engagement; see their TEAM tab! http://facebook.com/smexaminer
#sm67 If your Facebook Page reaches a plateau, do something different: a contest, promote offline, stream live video, chat app
#sm67 Engagement strategies on Facebook: ask questions, respond to fans promptly, use first names, involve, include, relate to as peers.
#sm67 We are at the top of the hour with our #socialmedia chat. If I missed a question from you, I'll do my best to catch up today!
#sm67 Many Facebook Pages have plateaued because they're missing the Promotion Engagement parts of the formula! ;)
Exactly!! And BestBuy do a stellar job of that! #sm67
Thank you kindly, Marc!! :) Glad to be here... whew, got to practice my juggling act! #sm67
Very true - though I believe Facebook are working on their own Location Based Service feature! #sm67
Sure - set up a Facebook fan page in the name of your business & have team members moderate. #sm67
Thanks, Misae!! Good to meet you today! #sm67
Today's chat was part of http://hashtagsocialmedia.com ongoing #socialmedia chat. #sm67
#sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
RT : Here is the transcript from todays tweetchat with host http://bit.ly/btUyUF #sm67