How to Get Measureable Results From Your Facebook Presence


TOPIC QUESTIONS
Q1) How do you gain momentum with a Facebook fan page?
Q2) What should you be measuring on Facebook?
Q3) How do you scale Facebook engagement?
   Event Details
Event Date:
     2010-07-06
Event Time:
     12PM - 1 PM EST
Participants:
     156
Tweets:
     1027


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  Embed:
Moderator
mari-smith.jpg
Mari Smith
twitter:
web: http://marismith.com
BIO: Mari Smith is the coauthor of Facebook Marketing: An Hour A Day (Sybex, May, 2010) and The Relationship Age with Nick Nanton and twenty social media devotees (Fall, 2010). She has been dubbed “the Pied Piper of the Online World” by FastCompany.com and is an in-demand, international Social Media Keynote Speaker. She has shared the stage with the likes of Sir Richard Branson, The Dalai Lama, Tony Robbins, Paula Abdul, Jack Canfield, Jay Abraham and ...more
Filter out Re-tweets
  • RT : #sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
    Posted by: - 07/06/2010 01:29:03 PM
  • RT : #sm67 If you're focused on simply getting more fans, you're missing the point. Have more relationships. Any1 can buy a phone book.
    Posted by: - 07/06/2010 01:29:03 PM
  • RT : Here is the transcript from todays tweetchat with host http://bit.ly/btUyUF #sm67 #Smmoc #Sm67
    Posted by: - 07/06/2010 01:29:03 PM
  • RT : Here is the transcript from todays tweetchat with host http://bit.ly/btUyUF #sm67
    Posted by: - 07/06/2010 01:28:01 PM
  • Yes, you can hire people to take care of most of the work. I recommend #sm67
    Posted by: - 07/06/2010 01:24:02 PM
  • Thanks to #sm67. I got a whole lot of insight copied to my notepad!
    Posted by: - 07/06/2010 01:24:02 PM
  • Interesting. It definitely could be. I think it also depends on topics of interest. I think some groups R more verbal. #sm67
    Posted by: - 07/06/2010 01:24:02 PM
  • Awesome #sm67 convo & thanks for getting us started
    Posted by: - 07/06/2010 01:23:04 PM
  • RT : #sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
    Posted by: - 07/06/2010 01:23:04 PM
  • Appreciate the #sm67 RTs
    Posted by: - 07/06/2010 01:22:03 PM
  • For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app. RT : #sm67
    Posted by: - 07/06/2010 01:22:03 PM
  • RT : #sm67 If you're focused on simply getting more fans, you're missing the point. Have more relationships. Any1 can buy a phone book.
    Posted by: - 07/06/2010 01:21:01 PM
  • RT : #sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
    Posted by: - 07/06/2010 01:21:01 PM
  • can one get a desired username of FB. Or is it the early bird story #sm67
    Posted by: - 07/06/2010 01:21:01 PM
  • RT : #sm67 One stat to watch carefully on your Facebook Insights is "unsubscribes": fans who have HIDDEN you from their News Feed.
    Posted by: - 07/06/2010 01:19:07 PM
  • RT : #sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
    Posted by: - 07/06/2010 01:19:07 PM
  • Not many boundaries for many FB users, so I guess I'd say yes #sm67
    Posted by: - 07/06/2010 01:19:07 PM
  • RT : #sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
    Posted by: - 07/06/2010 01:18:12 PM
  • RT : #sm67 Five-strategy approach for Facebook Fan Page success: Design > Content > Promotion > Engagement > Conversion.
    Posted by: - 07/06/2010 01:18:12 PM
  • RT : #sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
    Posted by: - 07/06/2010 01:18:12 PM
  • RT : #sm67 Engagement strategies on Facebook: ask questions, respond to fans promptly, use first names, involve, include, relate to as peers.
    Posted by: - 07/06/2010 01:18:12 PM
  • RT : #sm67 Many Facebook Pages have plateaued because they're missing the Promotion Engagement parts of the formula! ;)
    Posted by: - 07/06/2010 01:18:12 PM
  • RT : #sm67 Engagement strategies on Facebook: ask questions, respond to fans promptly, use first names, involve, include, relate to as peers.
    Posted by: - 07/06/2010 01:18:12 PM
  • RT : RT : RT : Here is the transcript from todays tweetchat w/ host http://bit.ly/btUyUF #sm67
    Posted by: - 07/06/2010 01:18:12 PM
  • Never thought of it that way, but you might be right that FB erodes prof/personal boundaries more than other SM platforms #sm67
    Posted by: - 07/06/2010 01:17:05 PM
  • RT : #sm67 If your Facebook Page reaches a plateau, do something different a contest, promote offline, stream live video, chat app
    Posted by: - 07/06/2010 01:17:05 PM
  • Companies using FB and Twitter like old school TV commercials #sm67
    Posted by: - 07/06/2010 01:17:05 PM
  • actually, twitter is still a network. without reciprocity, just not a social network. #sm67 #scrm
    Posted by: - 07/06/2010 01:17:05 PM
  • RT : #sm67 Many Facebook Pages have plateaued because they're missing the Promotion Engagement parts of the formula! ;)
    Posted by: - 07/06/2010 01:17:04 PM
  • RT : #sm67 Engagement strategies on Facebook: ask questions, respond to fans promptly, use first names, involve, include, relate to as peers.
    Posted by: - 07/06/2010 01:17:04 PM
  • RT : RT : RT : Here is the transcript from todays tweetchat w/ host http://bit.ly/btUyUF #sm67
    Posted by: - 07/06/2010 01:17:04 PM
  • RT : #sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
    Posted by: - 07/06/2010 01:15:12 PM
  • RT : #sm67 Many Facebook Pages have plateaued because they're missing the Promotion Engagement parts of the formula! ;)
    Posted by: - 07/06/2010 01:15:12 PM
  • RT : RT = Personal Branding. Companies wanna use people but then do not know how to start! #sm67:... http://bit.ly/9piPCh
    Posted by: - 07/06/2010 01:15:12 PM
  • RT : #sm67 Engagement strategies on Facebook: ask questions, respond to fans promptly, use first names, involve, include, relate to as peers.
    Posted by: - 07/06/2010 01:15:12 PM
  • Learned a lot today, thanks so much guys! #sm67
    Posted by: - 07/06/2010 01:15:12 PM
  • RT = Personal Branding. Companies wanna use people but then do not know how to start! #sm67:... http://bit.ly/9piPCh
    Posted by: - 07/06/2010 01:15:12 PM
  • RT : #sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
    Posted by: - 07/06/2010 01:15:12 PM
  • the history of water safety from cave man days to present #sm67
    Posted by: - 07/06/2010 01:15:12 PM
  • RT : Here is the transcript from todays tweetchat with host http://bit.ly/btUyUF #sm67
    Posted by: - 07/06/2010 01:13:06 PM
  • RT : #sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
    Posted by: - 07/06/2010 01:13:06 PM
  • RT : #sm67 Many Facebook Pages have plateaued because they're missing the Promotion Engagement parts of the formula! ;)
    Posted by: - 07/06/2010 01:13:06 PM
  • #sm67 this was a very helpful and informative chat session. Thank you Mari!
    Posted by: - 07/06/2010 01:13:06 PM
  • #sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
    Posted by: - 07/06/2010 01:12:03 PM
  • RT : Here is the transcript from todays tweetchat with host http://bit.ly/btUyUF #sm67
    Posted by: - 07/06/2010 01:12:03 PM
  • Thanks for today's tweetchat. Great info to consider for Facebook #sm67
    Posted by: - 07/06/2010 01:12:03 PM
  • RT : #sm67 Many Facebook Pages have plateaued because they're missing the Promotion Engagement parts of the formula! ;)
    Posted by: - 07/06/2010 01:12:03 PM
  • RT RT If u r focused on simply getting more fans, youre missing the point. Have more relationships. #sm67
    Posted by: - 07/06/2010 01:12:03 PM
  • RT : Today's chat was part of http://hashtagsocialmedia.com ongoing #socialmedia chat. #sm67
    Posted by: - 07/06/2010 01:12:03 PM
  • Great stuff today as usual. Thanks to and #sm67
    Posted by: - 07/06/2010 01:11:02 PM
    • Load 20 More
Moderator
RT : Here is the transcript from todays tweetchat with host http://bit.ly/btUyUF #sm67
#sm67 For livestreaming video directly from inside your Facebook fan page, try the Ustream app or Vpype app.
Thanks, Misae!! Good to meet you today! #sm67
Today's chat was part of http://hashtagsocialmedia.com ongoing #socialmedia chat. #sm67
Very true - though I believe Facebook are working on their own Location Based Service feature! #sm67
Sure - set up a Facebook fan page in the name of your business & have team members moderate. #sm67
Exactly!! And BestBuy do a stellar job of that! #sm67
Thank you kindly, Marc!! :) Glad to be here... whew, got to practice my juggling act! #sm67
#sm67 Many Facebook Pages have plateaued because they're missing the Promotion Engagement parts of the formula! ;)
#sm67 Engagement strategies on Facebook: ask questions, respond to fans promptly, use first names, involve, include, relate to as peers.
#sm67 We are at the top of the hour with our #socialmedia chat. If I missed a question from you, I'll do my best to catch up today!
#sm67 Social Media Examiner have done a great job of scaling their Facebook engagement; see their TEAM tab! http://facebook.com/smexaminer
#sm67 If your Facebook Page reaches a plateau, do something different: a contest, promote offline, stream live video, chat app
I'm tickled to hear that!!! I love to simplify the complex! #sm67
Absolutely - no point building relationships, marketing with wrong audience! :) #sm67
My pleasure!! Whew, lotta moving parts here. LOL! #sm67
#sm67 "If you build it they will come." Not quite! Design Content = check. Next up is PROMOTION! http://bit.ly/a0Case
#sm67 Social Media Examiner have done a great job of scaling their Facebook engagement; see their TEAM tab! http://facebook.com/smexaminer
#sm67 If your Facebook Page reaches a plateau, do something different: a contest, promote offline, stream live video, chat app
Absolutely - no point building relationships, marketing with wrong audience! :) #sm67
My pleasure!! Whew, lotta moving parts here. LOL! #sm67
#sm67 "If you build it they will come." Not quite! Design Content = check. Next up is PROMOTION! http://bit.ly/a0Case
#sm67 A Content Matrix is the same as an Editorial Guide for your blog. Example: http://bit.ly/bvh0sL [Google doc]
#sm67 Once you have your clear Facebook Page objective
#sm67 BestBuy do an EXCEPTIONAL job of being responsive, prompt, kind, personal on their Facebook Page. /bestbuy
#sm67 Starbucks lead the way with social media engagement. (see http://engagementdb.com) Their Faceebook presence is vibrant!
#sm67 Here's a screenshot of where your Facebook fan unsubscribes/resubscribes are: http://bit.ly/b0OeX2
#sm67 http://facebook.com/insights and clicking See All next to Insights on your fan Page shows slightly different data.
Very true. However, you can't tell WHICH fans hide you... just how many! :) #sm67
Unsubscribes are in your Facebook Insights for your Page. Click See All on your page. #sm67
#sm67 If you have questions about Facebook ads, Responder Profiles, in-depth analytics/metrics, is your guy!! :)
#sm67 If your Facebook fan unsubscribes increases, you're posting too OFTEN, your content isn't RELEVANT enough, or it's too PITCHY.
#sm67 One stat to watch carefully on your Facebook Insights is "unsubscribes": fans who have HIDDEN you from their News Feed.
#sm67 Check your Facebook Page metrics regularly at http://facebook.com/insights - export to a spreadsheet.
Sure. The FBML app allows you to paste in raw HTML for rich text, graphics, video etc. Totally custom like a web page. #sm67
I actually do not recommend using the invite friends feature for your fan page - see: http://bit.ly/a0Case #sm67
I actually do not recommend using the invite friends feature for your fan page - see: http://bit.ly/a0Case #sm67
The FBML app is so simple it's complex! :) Two fields, that's it. You need a WYSIWYG editor. #sm67
#sm67 Just getting started w/ Facebook fan page
For 21 Creative Ways To Increase Your Facebook Fanbase, see http://bit.ly/a0Case #sm67
#sm67 Looking for an ecommerce/storefront app for Facebook? Suggest: http://facebook.com/payvment
#sm67 Looking for an ecommerce/storefront app for Facebook? Suggest: http://facebook.com/payvment
#sm67 Other great Facebook DESIGN examples: /smexaminer /johnassarafpage /ezinearticles /stevespangler /JQdiamondjewelry
#sm67 Other great Facebook DESIGN examples: /smexaminer /johnassarafpage /ezinearticles /stevespangler /JQdiamondjewelry
FaceBook Markup Language; Facebook's version of HTML. Ability to add rich text, graphics, video on your Page! #sm67
#sm67 Say your main objective for your Facebook page = SELL product; landing tab as a store like http://facebook.com/threadless
#sm67 Say your main objective for your Facebook page = SELL product; landing tab as a store like http://facebook.com/threadless
Tipping point in almost all social media = 500-1000 friends/fans/followers. You can begin seeing results from that core group. #sm67
Your Facebook Fan Page is NAKED without the FBML app!! :) http://bit.ly/9WQSZ9 #sm67
RT : Your objectives on FB will/must depend on what affinity the FB core audience has with your product. #sm67
I publish different content to my Profile vs. Fan Page. #sm67
RT : Your objectives on FB will/must depend on what affinity the FB core audience has with your product. #sm67
I publish different content to my Profile vs. Fan Page. #sm67
If you find your fans not interacting on your Page, try less posts/more posts, ask questions, do a poll, run contests. #sm67
. Hey Chris - good to have you here!! Chris Treadaway, my coauthor of in the #sm67 house!
#sm67 Say your primary objective for your Facebook page = build your list; the DESIGN needs to reflect that. Need opt-in box!
#sm67 Five-strategy approach for Facebook Fan Page success: Design > Content > Promotion > Engagement > Conversion.
Agreed! And Facebook had one solid, singular focus for some time: GROWTH. It's paid off! #sm67
RT : Facebook has stayed on top and avoided the death of previous socialmedia networks because they have evolved #sm67
One primary use of the Discussions Tab on your Facebook Page is to give fans a place to promote themselves. #sm67
#sm67 Five-strategy approach for Facebook Fan Page success: Design > Content > Promotion > Engagement > Conversion.
Agreed! And Facebook had one solid, singular focus for some time: GROWTH. It's paid off! #sm67
#sm67 Say your primary objective for your Facebook page = build your list; the DESIGN needs to reflect that. Need opt-in box!
#sm67 The main purpose of my Facebook page for several years is to answer questions about marketing on Facebook! :)
RT : Facebook has stayed on top and avoided the death of previous socialmedia networks because they have evolved #sm67
One primary use of the Discussions Tab on your Facebook Page is to give fans a place to promote themselves. #sm67
Agreed! And Facebook had one solid, singular focus for some time: GROWTH. It's paid off! #sm67
Yes, true - Facebook changes so frequently it can be hard to know how/where to invest time & resources #sm67
#sm67 The main purpose of my Facebook page for several years is to answer questions about marketing on Facebook! :)
One primary use of the Discussions Tab on your Facebook Page is to give fans a place to promote themselves. #sm67
Got questions about how to achieve measurable results on Facebook? Join the #socialmedia chat! Hashtag #sm67
#sm67 Once you are clear on your Facebook fan page objective, it takes a Five Strategy approach for success >>>
#sm67 Facebook fan page primary purpose examples: 1) BUILD your email list 2) Drive traffic to blog 3) Improve customer svce.
Yes, true - Facebook changes so frequently it can be hard to know how/where to invest time & resources #sm67
#sm67 Facebook fan page primary purpose examples: 1) BUILD your email list 2) Drive traffic to blog 3) Improve customer svce.
#sm67 Every business can benefit from an active Facebook Fan Page; but what is the PURPOSE of your fan page? ...examples >>>
#sm67 Every business can benefit from an active Facebook Fan Page; but what is the PURPOSE of your fan page? ...examples >>>
#sm67 Top of the list in getting measurable results from Facebook, is have a CLEAR objective. Same as most all social media.
★Tweet volume warning★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
How to Get Measurable Results From Your Facebook Presence - #socialmedia chat starts 12pm EST today!! Come join in! #sm67