Mobilizing Your Social Strategy


TOPIC QUESTIONS
Q1) How are you integrating mobile to extend your social initiatives?
Q2) How are you maximizing the mobile web?
Q3) What tactics are you considering (Proximity, Augmented Reality, QR Codes) to extend digital/social into retail?
   Event Details
Event Date:
     2010-07-13
Event Time:
     12PM - 1 PM EST
Participants:
     87
Tweets:
     913


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  Embed:
Moderator
tom-edwards.jpg
Tom Edwards
twitter:
web: http://theblackfin.com
BIO: Tom is the VP, Digital Strategy and Emerging Technology for Red Urban (Omnicom). He brings over a decade of domestic andinternational experience defining interactive solutions for Fortune 1000 companies. The past five years were dedicated to enabling organizations to meet and exceed business goals via social media solutions. This included defining, implementing and measuring social media solutions across multiple social channels while integratin ...more
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Moderator
RT : Here's the #sm68 participant's follow-list: http://ow.ly/2aSGI (via )
Thanks again to everyone for the thank you's. You all made it a great session. Let's do it again sometime!!! #sm68
great point RE: Augmented Reality #sm68
Thanks to everyone for a great discussion today! Let me know if you have any additional questions. Really enjoyed it!!! #sm68
Augmented Reality will become more relevant as the technology to support becomes more ubiquitous. Digital overlays are key #sm68
here is an example of Carl's Jr. seeing a 39% redemption rate from mobile rewards program http://bit.ly/asNjfl #sm68
yes, virtual currency, just simply enabling loyalty via mobile, eliminate the need to carry a card #sm68
RT : Deals don't always have to be for mayors. 10 check-ins = pint, 20 = appetizer, 30 = entree, etc. #sm68 (via )
Mobile trends to watch: Augmented Reality, Facebook or Google Geo-location, mobile payments, mobile loyalty, proximity based solutions #sm68
RT : Deals don't always have to be for mayors. 10 check-ins = pint, 20 = appetizer, 30 = entree, etc. #sm68 (via )
Mobile trends to watch: Augmented Reality, Facebook or Google Geo-location, mobile payments, mobile loyalty, proximity based solutions #sm68
Alright we have about 5 minutes left. It has been a great event and thanks to everyone who participated!!! #sm68
RT : It comes bck 2 authenticity & catering 2 audience needs. Using mobile not jst to push, but 2 encourage interaction on sm. #sm68
Alright we have about 5 minutes left. It has been a great event and thanks to everyone who participated!!! #sm68
agree, need to create loyalty programs that expand reach beyond 1 individual #sm68
hahaaha at least 100 times a day, if I am not engaged with an activity I am using my mobile devices #sm68
absolutely! there are a few other great examples of extending a brand via AR. I will post some examples after the session #sm68
great to know! The next time I execute an India based campaign I will reach out :) #sm68
hahaaha at least 100 times a day, if I am not engaged with an activity I am using my mobile devices #sm68
absolutely! there are a few other great examples of extending a brand via AR. I will post some examples after the session #sm68
Think about your own usage patterns, as a social marketer how would you reach out to yourself, what would gain your interest? #sm68
great to know! The next time I execute an India based campaign I will reach out :) #sm68
absolutely! there are a few other great examples of extending a brand via AR. I will post some examples after the session #sm68
hahaaha at least 100 times a day, if I am not engaged with an activity I am using my mobile devices #sm68
Think about your own usage patterns, as a social marketer how would you reach out to yourself, what would gain your interest? #sm68
great to know! The next time I execute an India based campaign I will reach out :) #sm68
Answer this for me... How many times a day to you check you mobile, e-mail, social, geo-location, etc.??? #sm68
Agree, it is up to us to determine the best way to maximize beyond the novelty, but it is coming #sm68
With natural recognition via handsets quickly gaining adoption think of creative ways to extend your brands #sm68
Answer this for me... How many times a day to you check you mobile, e-mail, social, geo-location, etc.??? #sm68
Be sure to keep an eye on Augmented Reality as an option to extend your brand via mobile & social #sm68
agree! just another tool to share information with the world!!! #sm68
With natural recognition via handsets quickly gaining adoption think of creative ways to extend your brands #sm68
A group that is really great with Proximity based services is http://bit.ly/amYdUN #sm68
Fun fact, you can play without a smartphone via SMS and it works anywhere in the world #sm68
agree! just another tool to share information with the world!!! #sm68
Be sure to keep an eye on Augmented Reality as an option to extend your brand via mobile & social #sm68
RT : IMO It makes perfect sense 4 there to be a social payoff 4 any type of mobile solution. You gottem. Now keep them! #sm68
Fun fact, you can play without a smartphone via SMS and it works anywhere in the world #sm68
A group that is really great with Proximity based services is http://bit.ly/amYdUN #sm68
I agree. Check out the new Ben & Jerry's Moo vision via YouTube. AR w/ natural recognition & incentive to buy more product #sm68
RT : IMO It makes perfect sense 4 there to be a social payoff 4 any type of mobile solution. You gottem. Now keep them! #sm68
Gotcha. Will see what I can find for you. Will follow up offline. #sm68
Services like Postorous & Tumblr make mobile blogging even easier now than ever #sm68
that is the exact reason you have to define strategy for everyone!!! #sm68
Exactly! #sm68
Services like Postorous & Tumblr make mobile blogging even easier now than ever #sm68
Where do you see Augmented Reality via mobile impacting brands? #sm68
Depending on the needs of the campaign can leverage: SMS, Apps, Mobile Web, Augmented Reality, Geo-location, Proximity, Geo-sensing, #sm68
that is the exact reason you have to define strategy for everyone!!! #sm68
Exactly! #sm68
Depending on the needs of the campaign can leverage: SMS, Apps, Mobile Web, Augmented Reality, Geo-location, Proximity, Geo-sensing, #sm68
Hi, welcome, we are talking about Mobile integration with Social #sm68
Alright!!! Great discussion so far. Q3) What tactics and why???? #sm68
Agree on Android, look at use patterns and that is the difference RE: mobile web as a brand extension #sm68
AGREE 100% define the goals, KPI's first then map to the right channels #sm68
even if you don't own the final say we are all influencers and understanding the goals are key then measure KPI's #sm68
Android on rise, currently 9% of smart phone market, but places for all #sm68
Android on rise, currently 9% of smart phone market, but places for all #sm68
agree, international strategy calls for understanding of usage, again this is a tool, not the full strategy #sm68
Hi, we are chatting about Mobile integration with Social media. Welcome!!! #sm68
The key is targeting your campaign on the SmartPhone vs. traditional discussion. & augmented Reality gr8 for Smartphone #sm68
agree re: iPhone it holds 25% of marketshare for Smart Phone, but 65% of mobile web browsing! Can't ignore behavior #sm68
RT : Q2: I see app strategy as more of the tactic and mobile as more of the overall experience for the user #sm68
agree 100% access = engagement #sm68
agree re: iPhone it holds 25% of marketshare for Smart Phone, but 65% of mobile web browsing! Can't ignore behavior #sm68
agree, I like how badges, Leaderboards etc. drive engagement, but still more about the individual vs. a truly social exp. #sm68
RT : Q2: I see app strategy as more of the tactic and mobile as more of the overall experience for the user #sm68
agree 100% access = engagement #sm68
Mobile usage is tied more to content at the moment, social followed by banking so both #sm68
SMS is just a piece of the overall strategy not the only strategy #sm68
RT : Q2 ; Maximizing is not More of it - maximizing is the right strategy that fits goal. Do it well & understand it. #sm68
agree difference between utility and social engagement via mobile #sm68
Great question, the goal is to maximize multiple channels not just social, but can ignore 234 million americans #sm68
Advantages for Apps are local, access to API's, reach of app store #sm68
Q2: to me as a brand need to consider App strategy vs. mobile web. Advantages to both #sm68
agree potential is very large #sm68
Agree, Geo-location, Augmented Reality, Mobile Web, mobile ads, and consumer usage all drive need for change #sm68
Agree, initial offer has to be compelling 4 initial opt-in then it is not for Spam but to drive through to brand interaction #sm68
Android sales, but consumer behavior today drives current strategy and that leads with iPhone #sm68
RE: early adopters 100 million leverage mobile to access Facebook. #sm68
agree potential is very large #sm68
Definitely! Mobile coupons, digital content are a great way to extend via mobile. Don't forget loyalty!!! #sm68
This is great! Question #2) How do you maximize the Mobile Web (This will include Mobile web & Apps) #sm68
Agree, initial offer has to be compelling 4 initial opt-in then it is not for Spam but to drive through to brand interaction #sm68
Android sales, but consumer behavior today drives current strategy and that leads with iPhone #sm68
RE: early adopters 100 million leverage mobile to access Facebook. #sm68
Agree the key is to gain the first opt-in to then drive to larger social engagement with your brand #sm68
Agree, leverage SMS as a key to drive to social content or social destination or promotion. It is a simple tool #sm68
Android sales, but consumer behavior today drives current strategy and that leads with iPhone #sm68
RE: early adopters 100 million leverage mobile to access Facebook. #sm68
Definitely! Mobile coupons, digital content are a great way to extend via mobile. Don't forget loyalty!!! #sm68
This is great! Question #2) How do you maximize the Mobile Web (This will include Mobile web & Apps) #sm68
Understanding the trends and amplifying reach 234 mil vs. 50 mil (Smartphones) is key to success SMS = lower barrier of entry #sm68
RE: geolocation, Facebook took a big step yesterday with the acquisition of Nextstop. 100 million mobile users could change the game #sm68
Agree the key is to gain the first opt-in to then drive to larger social engagement with your brand #sm68
Agree, leverage SMS as a key to drive to social content or social destination or promotion. It is a simple tool #sm68
agree RE: proximity has usage in retail & event venues. The user decides to accept the message #sm68
RE: geolocation, Facebook took a big step yesterday with the acquisition of Nextstop. 100 million mobile users could change the game #sm68
Understanding the trends and amplifying reach 234 mil vs. 50 mil (Smartphones) is key to success SMS = lower barrier of entry #sm68
agree RE: proximity has usage in retail & event venues. The user decides to accept the message #sm68
SMS is avialable without smartphone top usage of mobile is SMS at over 60%. #sm68
Why do people care so much about the iPhone? From a mobile web perspective? It owns 65% of mobile web more than all others combined #sm68
agree, lower the barrier of entry and you increase engagement #sm68
agree 100% the need to extend digital via mobile is critical for the next evolution of social engagement #sm68
Why do people care so much about the iPhone? From a mobile web perspective? It owns 65% of mobile web more than all others combined #sm68
agree, lower the barrier of entry and you increase engagement #sm68
agree 100% the need to extend digital via mobile is critical for the next evolution of social engagement #sm68
Agree, call to action is key #sm68
Although simple, it is important to consider SMS to drive mobile opt-in to promotions. #sm68
Although simple, it is important to consider SMS to drive mobile opt-in to promotions. #sm68
John, Geo-location can be powerful if the brand understands how to leverage the data created and drive loyalty #sm68
Geo-location is a great extension via mobile. Also consider SMS for mobile opt-in, Proximity & Mobile & Web Apps #sm68
then it is a question of mobile web vs. native apps for a branded experience or geo-location or proximity. #sm68
Agree, it can be a challenge. In my mind ensuring your brand is optimized for mobile is the first step. #sm68
The first question is out there. You have a plan, you have defined channels, but how can you maximize reach and where do you start? #sm68
One of the key pieces often missing in social strategy is a tighter integration w Mobile. Social is the fastest rising mobile content #sm68
One of the key pieces often missing in social strategy is a tighter integration w Mobile. Social is the fastest rising mobile content #sm68
Question 1) How would you integrate mobile into your social strategy? #sm68
definitely! This should be fun #sm68
I am really excited to interact with everyone and let's get started!!! #sm68
Today we are going to talk about how to integrate mobile with your social strategy. We will discuss strategy, tactics & best practices #sm68
Good Morning everyone! I am Tom Edwards , VP, Digital Strat & Emer tech 4 Red Urban (Omnicom) & will b yr host today for #sm68
Toby, really depends on the goals of the outreach, A/R, Geo-location... mobile web consumption iPHone owns 65% share #sm68
234m in US have mobile devices, 49.1m own smart phones. 1% of total web traffic via iPhone. How R U social + mobile follow #sm68 at 12 EST