Creating a Social Media Strategy? Stop Wasting Your Time!


TOPIC QUESTIONS
Q1) Should you create separate social media strategies or business strategies?
Q2) How do you budget for social?
Q3) Do you train staff for social or hire for it?
   Event Details
Event Date:
     2010-08-03
Event Time:
     12PM - 1 PM EST
Participants:
     59
Tweets:
     510


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Moderator
B_L_Ochman.jpg
B.L. Ochman
twitter:
web: http://www.whatsnextblog.com
BIO: B.L. Ochman, is the Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, she has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996. She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
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  • RT : 45 mins. until todays #socialmedia tweetchat w/ host topic? Dont Waste Your Time w/Social Strategy #sm71
    Posted by: - 08/03/2010 11:30:01 AM
  • I'd better get moving if I'm going to be set up in time for #sm71
    Posted by: - 08/03/2010 11:34:01 AM
  • I'm moderating #socialmedia chat 12 noon est 2day. Topic: Don't Waste Time w/ Social Strategy. Www.hashtagsocialmedia.com/blog #sm71
    Posted by: - 08/03/2010 11:36:01 AM
  • B.L. I am moderating #socialmedia chat 12 noon est 2day. Topic: Dont Waste Time w/ Social Strategy. Www.hashtagsocialmedia.com/blog #sm71
    Posted by: - 08/03/2010 11:36:01 AM
  • RT I'm moderating today's chat: Don't Waste Your Time w/Social Strategy noon est www.hashtagsocialmedia.com/blog follow #sm71
    Posted by: - 08/03/2010 11:38:01 AM
  • 20 mins. until todays #socialmedia tweetchat: Creating a Social Media Strategy? Stop Wasting Your Time! #sm71 http://bit.ly/d8YrDS
    Posted by: - 08/03/2010 11:43:02 AM
  • 20 mins. until todays #socialmedia tweetchat: Creating a Social Media Strategy? Stop Wasting Your Time! #sm71 http://bit.ly/d8YrDS
    Posted by: - 08/03/2010 11:43:02 AM
  • 20 mins. until todays #socialmedia tweetchat: Creating a Social Media Strategy? Stop Wasting Your Time! #sm71 http://bit.ly/d8YrDS
    Posted by: - 08/03/2010 11:50:02 AM
  • Our very own B.L. Ochman () is moderating the "Don't Waste Time w/Social Strategy" chat today at noon ET http://is.gd/e0w2h #sm71
    Posted by: - 08/03/2010 11:51:03 AM
  • #sm71 #hastagsocialmedia chat starts in 8 minutes www.hashtagsocialmedia.com
    Posted by: - 08/03/2010 11:54:01 AM
  • #sm71 almost time for todays #socialmedia Tweetchat
    Posted by: - 08/03/2010 11:54:01 AM
  • #sm71 #hastagsocialmedia chat starts in 3 minutes www.hashtagsocialmedia.com
    Posted by: - 08/03/2010 11:58:01 AM
  • Tune in for a tweetchat with some of the brightest minds in social media.... really! Noon EST today. http://is.gd/e0w2h #sm71
    Posted by: - 08/03/2010 11:58:01 AM
  • Time 2 get rolling w/ on 2days #socialmedia tweetchat-topic? Quit wasting your time w/ a social media strategy #sm71
    Posted by: - 08/03/2010 12:01:01 PM
  • Right, ready to go with #sm71; hi everyone.
    Posted by: - 08/03/2010 12:01:01 PM
  • #sm71 What is the driving force to be more social today? is it external or internal?
    Posted by: - 08/03/2010 12:04:07 PM
  • RT : RT : Tune in for a tweetchat with some of the brightest minds in social media...really! http://is.gd/e0w2h #sm71
    Posted by: - 08/03/2010 12:04:07 PM
  • #sm71 hi everyone. let's talk about why you don't need to waste money on a social medua strategy
    Posted by: - 08/03/2010 12:04:07 PM
  • RT : Tune in for a tweetchat with some of the brightest minds in social media.... really! Noon EST today. http://is.gd/e0w2h #sm71
    Posted by: - 08/03/2010 12:04:07 PM
  • I'm waiting to see if it's a trick question. #sm71
    Posted by: - 08/03/2010 12:05:04 PM
  • #sm71 hi , not shure I agree with that premise! how can a strategy be a bad thing???
    Posted by: - 08/03/2010 12:05:04 PM
  • I'd like to see what you say to back that up; "Why we don't have to waste time with a social media strategy" #sm71
    Posted by: - 08/03/2010 12:05:04 PM
  • So, why don't we need to spend money on a social media strategy? It's more than strictly a time investment! #sm71
    Posted by: - 08/03/2010 12:08:03 PM
  • #sm71 not a trick question! too many "gurus" telling companies social media is a stand-along
    Posted by: - 08/03/2010 12:08:03 PM
  • RT : I'm waiting to see if it's a trick question. #sm71 // agreed
    Posted by: - 08/03/2010 12:08:03 PM
  • #sm71 Driving force for us is external, to be where customers are. However, we have invested time in a strategy.
    Posted by: - 08/03/2010 12:08:03 PM
  • Driving force is change in comms habits all round; but co's mainly driven by need to talk with customers. #sm71
    Posted by: - 08/03/2010 12:08:03 PM
  • Yea BL, what's up with that? Aren't you a strategy wonk? #sm71
    Posted by: - 08/03/2010 12:08:03 PM
  • #sm71 social media may - or may not be part of Integrated strategy - depends on goals, resources
    Posted by: - 08/03/2010 12:08:03 PM
  • RT : RT : RT : Tune in for a tweetchat with some of the brightest minds in social media...really! http://is.gd/e0w2h #sm71
    Posted by: - 08/03/2010 12:08:03 PM
  • Interesting #sm71 topic. I wrote an article on about how to create a SM strategy. http://bit.ly/cwAcYP Why is it a waste? #sm71
    Posted by: - 08/03/2010 12:08:03 PM
  • #sm71 when clients say "add something social" they are going to fail. "social" tools need to be part of the architecture
    Posted by: - 08/03/2010 12:09:03 PM
  • RT : RT : Tune in for a tweetchat with some of the brightest minds in social media...really! http://is.gd/e0w2h #sm71
    Posted by: - 08/03/2010 12:09:03 PM
  • Social media is "not just a set of tools". SM is a communcations platform. The tools are Twitter, Facebook, etc. #sm71
    Posted by: - 08/03/2010 12:09:03 PM
  • agree #sm71
    Posted by: - 08/03/2010 12:09:03 PM
  • if not part of integrated strategy, must have own strategy. I have strategy for being on here now. Everything has strategy #sm71
    Posted by: - 08/03/2010 12:09:03 PM
  • Is the operative word here waste *money*? In that it's something that can be done internally? #sm71
    Posted by: - 08/03/2010 12:09:03 PM
  • I think its external-we're pressured into social by what we see others doing with it #sm71
    Posted by: - 08/03/2010 12:09:03 PM
  • On major driving force I'm seeing is need to "keep up with the Joneses" It seems everyone is doing so we should too... #sm71
    Posted by: - 08/03/2010 12:09:04 PM
  • Yep RT On major driving force I'm seeing is need to "keep up with the Joneses" It seems everyone is doing so we should too. #sm71
    Posted by: - 08/03/2010 12:10:03 PM
  • If anything, SM requires an investment in a long term relationship. Most co's specialize in short term. Needs strategy more. #sm71
    Posted by: - 08/03/2010 12:10:03 PM
  • #sm71 strategy CAN include social media tools when there are enough resources, commitment to change
    Posted by: - 08/03/2010 12:10:04 PM
  • #sm71 - Definitely not a stand alone. Social media strategy needs to align w corporate goals, not just filling the "we need a blog" desire.
    Posted by: - 08/03/2010 12:10:04 PM
  • RT : #sm71 not a trick question! too many "gurus" telling companies social media is a stand-along // CANNOT BE STAND-ALONE #sm71
    Posted by: - 08/03/2010 12:10:04 PM
  • #sm71 when clients say "add something social" they are going to fail. "social" tools need to be part of the architecture
    Posted by: - 08/03/2010 12:10:04 PM
  • RT : RT : Tune in for a tweetchat with some of the brightest minds in social media...really! http://is.gd/e0w2h #sm71
    Posted by: - 08/03/2010 12:10:04 PM
  • Social media is "not just a set of tools". SM is a communcations platform. The tools are Twitter, Facebook, etc. #sm71
    Posted by: - 08/03/2010 12:10:04 PM
  • agree #sm71
    Posted by: - 08/03/2010 12:10:04 PM
  • if not part of integrated strategy, must have own strategy. I have strategy for being on here now. Everything has strategy #sm71
    Posted by: - 08/03/2010 12:10:04 PM
  • Is the operative word here waste *money*? In that it's something that can be done internally? #sm71
    Posted by: - 08/03/2010 12:10:04 PM
    • Load 20 More
Moderator
#sm71 #hastagsocialmedia chat starts in 8 minutes www.hashtagsocialmedia.com
#sm71 What is the driving force to be more social today? is it external or internal?
#sm71 hi everyone. let's talk about why you don't need to waste money on a social medua strategy
RT : Tune in for a tweetchat with some of the brightest minds in social media.... really! Noon EST today. http://is.gd/e0w2h #sm71
#sm71 not a trick question! too many "gurus" telling companies social media is a stand-along
#sm71 social media may - or may not be part of Integrated strategy - depends on goals, resources
#sm71 when clients say "add something social" they are going to fail. "social" tools need to be part of the architecture
#sm71 strategy CAN include social media tools when there are enough resources, commitment to change
#sm71 when clients say "add something social" they are going to fail. "social" tools need to be part of the architecture
#sm71 that's GMOOT - but a company that only wants to broadcast in twitter, or put out releases in Facebook is wasting their time
#sm71 social media can sometimes be handled internally - depends on the skills
#sm71 tactics and strategy are different. social media is a set of tools. using them well requires skill, money
#sm71 social media has to be the way the company thinks; the willingness to accept negative feedback
#sm71 social media can sometimes be handled internally - depends on the skills
#sm71 what are you doing to keep your skills up up to date so you an educate management?
#sm71 yes, experimentation needs to be built into strategy, but strategy comes from setting goals
#sm71 unless you have a plan for integrating all aspects of business, tactics won't help you reach your goal
#sm71 teaching staff is paramount. if you've been in the same job for 3 years
#sm71 unless you have a plan for integrating all aspects of business, tactics won't help you reach your goal
RT : Social media in a bottle, That myth comes apart if companies realize social strategy = the clothes they wear ;) #sm71
#sm71 teaching staff is paramount. if you've been in the same job for 3 years
RT : RT : #sm71 Social Media is not another silo,must run thru every part of organization. is element of biz strategy
#sm71 - true - but i know for sure that social media isn't a war tactic. LOL
#sm71 the greatest amount of teaching is needed in C-suite.
#sm71 Question 2 - is you're not social offline, how can you succeed in social online? is there a formula?
#sm71 if you don't walk the social media walk, as well as talk the talk, you can't advise anyone on how to do it!
#sm71 putting social media in the PR, or adv, or brand dept isn't going to work either. INTEGRATION is the key
#sm71 Seth Godin said it best - talk about what people want to know, not just what you want to tell them. that's so hard for corps
#sm71 email is getting more useless by the day. you can always reach me first by text, IM, DM
#sm71
#sm71 there's no formula for social media success for individuals or companies - but both need to start with serious listening
#sm71 Pepsi is actually one company that IS engaging offline thru their CSM programs
#sm71 Pepsi is actually one company that IS engaging offline thru their CSM programs
RT RT You have to be as good offline as you are online. Consistency and integration. #sm71
#sm71 before consumers can engage, corps need to be monitoring
#sm71 the reason those companies screwed up offline was they didn't listen. bring that attitude online same results
#sm71 companies have to have staff to devote to social media. the time
#sm71 the reason those companies screwed up offline was they didn't listen. bring that attitude online same results
#sm71 companies have to have staff to devote to social media. the time
#sm71 any agency or company that hires someone to work in SM who isn't active in SM deserves what they get
RT : #sm71 dog still needs to eat the dog food. that's always the starting point. if that's not happening, SM won't help:)
#sm71 troo - many times very vocal people online are painfully shy offline. not me though :>)
RT : #sm71 dog still needs to eat the dog food. that's always the starting point. if that's not happening, SM won't help:)
#sm71 troo - many times very vocal people online are painfully shy offline. not me though :>)
#sm71 yes! when companies say their customers aren't using social media we know right away that they aren't in touch with today's reality
#sm71 for every customer who makes a phone call, 100s or 1000s have same issue; ditto for online use
RT : Social media needs a stone cold dose of demystification #sm71
#sm71 what areas have been most successful for you?
#sm71 SM is NOT supplemental. it needs to be INTEGRATED with all channels
#sm71
#sm71 Q 3- what are some indications that your company is ready to be social?
RT Why would you say social engagement offline is irrelevant for large enterprises? #sm71
#sm71 these definitions of integrated marketing ROCK. thanks guys!!
RT #sm71 - Success areas: listening to customer needs, then moving on to producing content after learning. Tools are #sm71
#sm71 what part of social media is mystifying you?
#sm71 big companies, trying to control conversation, try to respond only to traditional media. what will not work
#sm71 companies that think social media is not as integral to business as phone, email are in for a surprise
#sm71 there is a prevailing myth that social media can't be measured, ergo it can't help bottom line
#sm71 it used to be a joke among bloggers that companies didn't monitor their brand on weekends. now that's not an option for companies
#sm71 what companies should look for in external experts is a track record w/actual clients, not just guru theory
#sm71 i think companies get the best results with a combination of internal
#sm71 you r right - many companies only have customer service 9-5. so out of touch!
#sm71 need for internal champion comes back to the need to keep learning, listening, and keeping skills up to date
#sm71 heh! thanks! stirring the pot is my specialty
#sm71 can't answer that in 60 secs :>)
#sm71
#sm71 hey guys., thank you so much for all the great points. this has been big fun and i learned a lot!
#sm71 bring in the "guru" at your own risk
#sm71 thanks for putting this together! you really have a great thing going. happy to be a part of it!