Social Media for Non Profits


TOPIC QUESTIONS
Q1) How can social media work for non profits? (Backstory: we know they have time and need money / sometimes volunteers. Can social help this and how?)
Q2) What is the easiest way for an NPO to figure out how to do social?
Q3) What are some of the best case studies of NPO's using Social and what was the impact?
   Event Details
Event Date:
     2010-08-17
Event Time:
     12PM - 1 PM EST
Participants:
     123
Tweets:
     754


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Moderator
beth-kanter.jpg
Beth Kanter
twitter:
web: http://www.bethkanter.org
BIO: Beth Kanter is the author of Beth’s Blog (http://www.bethkanter.org), one of the longest running and most popular blogs for nonprofits and co-author of the forthcoming book, The Networked Nonprofit, published by J. Wiley in 2010. Beth is the CEO of Zoetica, a company that serves nonprofits and socially conscious companies with top-tier, online marketing services. In 2009, she was named by Fast Company Magazine as one of the most influential ...more
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Moderator
you guys rock! #sm73 thank you so much for letting me experience this - fantastic #sm73
I'm in persistent conversations abt nonprofits and social meda here: http://cot.ag/FlH2u and my blog #sm73 stop by ...
#sm73 tx for great conversation. My takeaway: Connecting w/colleagues for Tweetchats on professional topics very valuable #sm73
Good synthesis RT SM can help NP's simplify participation (share, donate, contribute, volunteer, commit) w/ right planning. #sm73
have a good definition of KPI? #sm73
have a good definition of KPI? #sm73
We have just 5 minutes left, can every tweet their one big takeaway from this chat? #sm73
have lots of inspiring examples of how arts groups have had impact with social media http://cot.ag/cBATnR #sm73
have lots of inspiring examples of how arts groups have had impact with social media http://cot.ag/cBATnR #sm73
#sm73 it stands for Key Performance Indicator - if you're in nonprofit world, think logic models
#sm73 it stands for Key Performance Indicator - if you're in nonprofit world, think logic models
#sm73 have you found this true in Trinidad and Tobago too?
I have lots of case studies and examples on this wiki http://cot.ag/9BtbQe #sm73
simplicity is a very important principle to embrace - you can do more w/less http://www.bethkanter.org/simplicity-netnon/ #sm73
#sm73 what are your best resources, how-tos, etc for conversion tracking? Have u written abt this? urls please
#sm73 what are your best resources, how-tos, etc for conversion tracking? Have u written abt this? urls please
RT : RT : vs nag nag nag ;-) RT : The 3 Ns of Advocate Mgmt: Nurture, nurture, nurture #sm73
what's the URL of the NPO Facebook Page from Pakistan? Have you written about this? #sm73 awesome story
what's the URL of the NPO Facebook Page from Pakistan? Have you written about this? #sm73 awesome story
RT : I'm working w/ a NPO in Pakistan. People come to our meeting because they are fans on Facebook. | You get loyal team of helper #sm73
Q3: What are some of the best case studies of NPO’s using Social and what was the impact? #sm73 #inspire
52 tip to streamline your social media #sm73 http://cot.ag/57c8NE
do you have an example of nonprofit strategy w/KPIs to share? #sm73 (cc: )
RT : that ROI Q -- if you start with a strategy and KPIs -- and you're doing it right, seems like an easy answer #sm73
#sm73 I'm really serious .. Tweet #squirrel if you think you're wasting time - and then everyone help that person focus! :-)
with social media and the new age of connected you are not alone!! #sm73
RT : buy an egg timer. set it for 30 min. then turn on Twitter/FB, etc. go till the bell goes off. Then get offline. focuses focus #sm73
RT : #sm73 stick to a schedule, use service like hootsuite or tweetdeck, pick what to measure & don't get lost in data.
but what if my nonprofit exec dir is screaming "show me the ROI" What would you say? What would you do? #sm73
but what if my nonprofit exec dir is screaming "show me the ROI" What would you say? What would you do? #sm73
#sm73 some of that is leadership issue, part communications issue. You need a lot of patience too
like, do you really need to spend time stuffing envelopes? :-) #sm73
#sm73 if you have too much to do and no time to do it - then there's a need for simplicity - ask what you don't need to do?
#sm73 let's get tactical, tactical- what's ur best social media efficiency tip? What I can do today to save time using social media?
#KMers we're also doing a tweetchat on ngos #sm73 now waving http://hashtagsocialmedia.com/blog/social-media-for-non-profits
#KMers we're also doing a tweetchat on ngos #sm73 now waving http://hashtagsocialmedia.com/blog/social-media-for-non-profits
RT : #sm73 Tear down some of the silos within an org. Cross-departmental collaboration.
RT : #sm73 social media can facilitate volunteers because the brand advocates do the work for free by sharing with their followers
#sm73 being human and more transparent builds trust, social media can accelerate it
RT : Agree. Sometimes, the challenge is actually toning down (or more appropriately, focusing) the energy of supporters. #SM73
RT : also using dig/social media to de-bureaucratize (??) this huge association - make access easier / bust out of silo org chart #sm73
Better to use SM to reach a new audience that may not know about your work ... #sm73
Yes! #sm73. Social media activates the long tail of giving, caring, volunteering, and making a difference.
Yes! #sm73. Social media activates the long tail of giving, caring, volunteering, and making a difference.
RT : RT : A1 it enables those that may not have felt they had a voice to contribute. Empowers masses to "do good", more invested. #sm73
#sm73 Q2: Social media is a not a waste time, although there are ways to waste our most precious nonprofit resource: Time. How 2 avoid?
#sm73 I like to say that b4 we see impact, we see 3 other I words -- insights (how to do better), Interaction (engage) and Investment ($)
#sm73 we know nonprofits need - money, time, and volunteers. How can social media facilitate nonprofits getting these resources?
#sm73 sez social media can lower nonprofit operating costs. How? Examples anyone?
Love the idea that social media dialogue can have impact, but now I'm looking for a specific example #sm73 yes, #crisisdata
q1:a3 says Extend reach, greater impact, lower UR operating costs; raising $, building a constituent base..#sm73
q1:a2: RT says Visibilty and relevance (Can you unpack that? Have a story to point to?) #sm73
q1a1: via says social media can have impact because of personalization of a cause thur storytelling #sm73 what else?
Correction!!! #sm73 social media is NOT a magic bullet ...ha ha - did that wake everyone up? :-)
so glad you're in the thread #sm73 How can social media help the impact of volunteers? What are you seeing?
#sm73 it means shifting from scarcity lens "I don't have time for social media" and opening up to the abundance of networks. Agree?
#sm73 social media is a magic bullet, but the connectedness that it facilitates can help nonprofits have impact (true or false?)
welcome. I would love to know what the United Way view is on the impact of social media for nonprofits? #sm73
#sm73 tx for the intro. q1: What types of results or impacts can nonprofits realize by using social media? What is possible?
#sm73 we have some folks joining us from France too! Bon Soir amis en france!
exited to start today's #socialmedia Tweetchat. #sm73 #nptech #nonprofit - the first nonprofit one, right?
Have a cup of coffee and ready to roll with #sm73 Here's some context ... http://cot.ag/amDwVg
10 minutes till #socialmedia tweetchat at 12p ET. "Impact of social media in the non-profit world" I am hosting #sm73