Building Your Reputation Using Social Media


TOPIC QUESTIONS
Q1) Is reputation more important than a "personal brand" in #socialmedia?
Q2) Be it a personal or professional crisis, what is your plan for handling a negative backlash in #socialmedia?
Q3) How do you scale online success for an organization or individual as your reputation grows? #socialmedia
   Event Details
Event Date:
     2010-08-24
Event Time:
     12PM - 1 PM EST
Participants:
     87
Tweets:
     452


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Kami Watson Husye
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web: http://overtonecomm.blogspot.com/
BIO: Kami is a sought-after speaker and writes an award-winning blog, Communication Overtones, on the topic of public relations and social media strategy. She has been nationally recognized as a leader in the use of social media for public relations. She has been a speaker at social media events and conferences all over the country and her work in social media has earned her the SNCR's 2008 Reputation Management award and IABC's 2009 Gold Quill of Exc ...more
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Ah, if you want THIS one, go here http://bit.ly/bjPUzr or here http://bit.ly/dx4go7 Thought the question was general #sm74
Perhaps RT : personal brand is what you put out and reputation is what you get back. It's a metric of success #sm74
Really enjoyed your input today on #sm74
LOL RT : Hi-yo, Kami! Thanks for the mention. I can't say that's a job I would have wanted, though. #sm74
It was great to chat. And if I can't find the blog post, perhaps I will write it this week. You are always helpful! #sm74
Thanks for inviting me in today! It was a great discussion. #sm74
Okay people, it is already 1ET, hard to believe! This has been a great chat. Please feel free to continue the discussion. #sm74
Agree monitoring tools are essential, just be sure you have one that can handle the volume, this from hard experience. #sm74
Probably do, have a preso with it at http://slideshare.net/kamichat #sm74
RT : or just go here to make it easy :-) http://hashtagsocialmedia.com/event/74 #sm74
Yes, the spreadsheet is something I am testing for crisis. You can then take it and parse data. #sm74
RT : During a crisis, turn off autoposts, delay unrelated PR. Stay on message, especially when customers are hurting #sm74
I usually look at 5 types: Stakeholders, Influentials, Vocal Bystanders, Determined Detractors, Competitors. Respond appropriately #sm74
RT : Never underestimate the forgiving nature (and relatively short memory) of most people. #sm74
RT : open and honest communication #sm74 humble when appropriate #sm74
Yes, I am certain we will see more brandjacking or coordinated attacks on a brand in social media. #sm74
Tool I am testing is http://bit.ly/9dXBiL. It drops search into a Google Doc. Our chat in Doc http://bit.ly/aTZ4cy #sm74
RT : Yes, we agree with Part of that transparency is not deleting comments/posts/tweets. #sm74
RT : Re: velocity. You must be prepared in advance. No time to gather the troops after an attack. #sm74
RT : If your brand doesnt already have one - you!! - Social Media Response Flow Chart http://slidesha.re/cF1S86 #sm74
RT : Of equal importance if crisis belonging to competitor, resist impulse to take advantage - just makes crisis yours #sm74
You can diffuse with an individual, but if that individual has loyal followers, it can take on a life of its own. #sm74
RT : Re: velocity. You must be prepared in advance. No time to gather the troops after an attack. #sm74
You can diffuse with an individual, but if that individual has loyal followers, it can take on a life of its own. #sm74
Agree it is the same as other tools, but not the velocity. That is unbelievable. #sm74
Are you prepared for the velocity ? Even for a minor dustup you can get up to 15-20 tweets a minute. Major crisis, 100+ #sm74
RT : Q3: Address it immediately & if you screwed up, apologize then outline steps for amending situation. #sm74
Doh! Good luck, hope it isn't too hot where you are. #sm74
Agree! RT : crises are best handled promptly, transparently and humbly. No "spin" - that fuels fire. #sm74
Good point, you have to see the crisis from the other's POV and ignore trolls #sm74
RT : Q3: Address it immediately & if you screwed up, apologize then outline steps for amending situation. #sm74
Doh! Good luck, hope it isn't too hot where you are. #sm74
Agree! RT : crises are best handled promptly, transparently and humbly. No "spin" - that fuels fire. #sm74
Good point, you have to see the crisis from the other's POV and ignore trolls #sm74
When you are "out there" in SM, there is an almost 100% likelihood that you will spark a crisis for your "brand" at some point. #sm74
Explain that further. RT : i think being an adult helps. Not being reactionary. #socialmedia #sm74
I use the tools carefully, Hootsuite is a great way to go if you have multiple accounts across both Twitter and Facebook #sm74
Q3: Be it a personal or professional crisis, what is your plan for handling a negative backlash in #socialmedia? #sm74
For the last 20 minutes I want to turn to a subject that is on the underbelly of social media, crisis. #sm74
I think that grooming prople is the norm for smart companies, but many are still trying to control the channel #sm74
LOL, just using you as an exaple...again ;-) #sm74
RT : Team is strong and they had own brands too. Most people didn't notice a change. Comcast & I will always b connected #sm74
RT : Organizational brand ambassadors need 2B on same hi-level page, but each must deliver unique value/distinctions. #sm74
RT : Its still about the organizations products: scouting, leadership, fun, cookies ;-) the total package #sm74
Indeed, Ford benefited from (ho Scott) and he benefited from Ford. He is much bigger and so are they. #sm74
The question was how will go on without you. I imagined you would say you had a strong team? #sm74
Sure you did. RT : Sorry, Frank -- didnt mean to suck you in. :-) #sm74
Hi Thanks for joining. #sm74
What about grooming people inside the organization to gain some growth with their personal reputation, comes to mind. #sm74
Got it! ;-) #sm74
RT If leaves, Dell has others in his place and he changes username but retains personal brand/reputation. #sm74
Yes, brands are different than humans, which is why I find the term "personal brand" so irritating #sm74
Like this! So true. RT : Q2: Listen to your audience, as you grow theyll want more, be open and grow how they want #sm74
What about cross functional teams across the company? More than one entry point to the org? #sm74
Yes, each brand will choose how it engages, but as says, relationships are built with ppl, not brands. #sm74
RT Don't consider reputation. Its based on past acts. Scaling is based on current & near acts. Getting ego out helps. #sm74
I think that companies tend to let one star shine, when a constellation would be a better bet. #sm74
RT : I think will be an excellent case study in the future to see how/if rep. changed. #sm74
What about changing jobs? RT : Q2.Never forget who you work for and never forget where you cam from. #sm74
Agree that the problem with personal brands is indeed the ego that inevitably finds its way out. #sm74
Ah yes, but I would argue brand ambassadors and personal brands are not necessarily the same. #sm74
RT : Agreed. It seems like such a hot topic. Id rather just do my work well and let my work speak for itself. #sm74
Which leads me to Q2 ;-) thanks for the bridge #sm74
Q2: How do you scale online success for an organization or individual as your reputation grows? #sm74
Agree that people with strong reputations help a company, but people focused solely on building themselves may not be good. #sm74
I do think that we have focused on the personal brand to the detriment of reputation in some cases. #sm74
Great question by what about when a company has strong personal brands working for it? Who benefits? #sm74
Great question by what about when a company has strong personal brands working for it? Who benefits? #sm74
Yes, I see your point. #sm74
I also think that a focus on a personal brand is too inward focused when #socialmedia success requires an outward focus #sm74
That is my thinking too #sm74
An aside: Interesting to me that brands are working to be more human, and humans are looking to be brands #sm74
My concern precisely RT : My personal branding efforts are worthless if I dont have the reputation to back them up. #sm74
Meaning, people will see us as they see us, we think we can brand ourselves but who really owns this "brand"? #sm74
An aside: Interesting to me that brands are working to be more human, and humans are looking to be brands #sm74
I think that personal brand is contrived and reputation is earned. #sm74
RT : I think reputation is created collectively by others. Personal branding is something you propagate. #sm74
Yes, presence and experience are controlled, but not sure this is really a brand per se but more presentation. #sm74
RT : I think reputation is created collectively by others. Personal branding is something you propagate. #sm74
Good point, the personal brand is very nebulous. We don't own it, so why are we trying so hard? #sm74
Good point, the personal brand is very nebulous. We don't own it, so why are we trying so hard? #sm74
RT : #sm74 is a weekly social media chat - come join people. Q1 is "Is reputation more important than a personal brand” #sm74
Right, which makes me wonder why we spend so much time trying to gain control via the personal brand obsession #sm74
Right, which makes me wonder why we spend so much time trying to gain control via the personal brand obsession #sm74
Good point here! RT : Q1: Your personal brand should always have a reputation...Your reputation = your personal brand #sm74
Hey. You will have to ask and about the hashtag question #sm74
Q1: So, let's hear from YOU. Is reputation more important than a “personal brand” in #socialmedia? #sm74
Here is an interview I gave to about how to build your reputation online to frame a bit http://bit.ly/4HReyx #sm74 #sm74
I am not a really big fan of the "personal brand" but I am all about reputation. Biggest compliment is to be known for your work. #sm74
Thanks Marc, I am really looking forward to the chat today #sm74
Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing. -Lincoln #sm74
Can you set up a link for me and a speadsheet with open permissions for #sm74?
I am just about to start the #sm74 #socialmedia chat on Reputation vs. Personal Branding. Hope you all can join in
Sure, you can get to it at http://bit.ly/9QvTQV. Better yet, go to your fav client, I am using TwitterChat and add #sm74