Professionalization of the Social Media Industry


TOPIC QUESTIONS
Q1) How do you determine a professional from a wanna be?
Q2) Does the bucket term "Social" need to be broken into specialties?
Q3) What pieces of social can you learn from books? From experience?
   Event Details
Event Date:
     2010-09-28
Event Time:
     12PM - 1 PM EST
Participants:
     147
Tweets:
     954


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  Embed:
Moderator
chris-heuer.jpg
Chris Heuer
twitter:
web: http://socialmediaclub.org
BIO: Chris Heuer launched his first interactive agency, Guru Communications, out of South Beach, Florida in 1994. He has since helped numerous startups with go-to market strategies, product design, web site development, online marketing campaigns, ecommerce and what is now widely referred to as Social Media.

Chris formed Social Media Club in March, 2006 to educate professionals on the greater significance of what it means to be social and how m ...more
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  • . thank you! So, your tweetchat will start in 30 Minutes. I'll be there ;-) #sm79
    Posted by: - 09/28/2010 11:33:03 AM
  • RT : At noon EST, I am going to host a #socialmedia tweetchat on the need for #professionalism in the industry. follow #sm79
    Posted by: - 09/28/2010 11:37:01 AM
  • 20 minutes till todays #socialmedia tweetchat with SMC's -Topic? Professionalism in the industry. #sm79
    Posted by: - 09/28/2010 11:42:01 AM
  • RT : 20 minutes till todays #socialmedia tweetchat with SMC's -Topic? Professionalism in the industry. #sm79
    Posted by: - 09/28/2010 11:44:02 AM
  • RT : 20 minutes till todays #socialmedia tweetchat with SMC's -Topic? Professionalism in the industry. #sm79
    Posted by: - 09/28/2010 11:46:01 AM
  • 15 mins away RT : 20 minutes till todays #socialmedia tweetchat w/SMC's -Topic? Professionalism in the industry. #sm79
    Posted by: - 09/28/2010 11:47:02 AM
  • How? Where? RT : At noon EST, I am going to host a #socialmedia tweetchat on the need for #professionalism in the industry. #sm79
    Posted by: - 09/28/2010 11:50:01 AM
  • RT : 15 mins away RT : 20 minutes till todays #socialmedia tweetchat w/SMC's -Topic? Professionalism in the industry. #sm79
    Posted by: - 09/28/2010 11:50:01 AM
  • RT : 20 minutes till todays #socialmedia tweetchat with SMC's -Topic? Professionalism in the industry. #sm79
    Posted by: - 09/28/2010 11:52:01 AM
  • RT : 20 minutes till todays #socialmedia tweetchat with SMC's -Topic? Professionalism in the industry. #sm79
    Posted by: - 09/28/2010 11:52:01 AM
  • Going to be participating in #sm79 at 12p ET, sorry for excessive tweeting, feel free to filter or join! Topic today: Professionalism in SM
    Posted by: - 09/28/2010 11:53:03 AM
  • Noon EDT RT RT today's #socialmedia tweetchat with SMC's Topic? Professionalism in the industry #sm79
    Posted by: - 09/28/2010 11:53:03 AM
  • It's pretty easy. Follow #sm79 from Twitter client or search or simply goto www.hashtagsocialmedia.com/live. C U there!
    Posted by: - 09/28/2010 11:53:03 AM
  • RT RT At noon EDT, going to host #socialmedia tweetchat on need for #professionalism in the industry follow #sm79
    Posted by: - 09/28/2010 11:55:01 AM
  • RT : RT : At noon EST, I am going to host a #socialmedia tweetchat on the need for #professionalism in the industry. follow #sm79
    Posted by: - 09/28/2010 11:56:02 AM
  • This should be a good chat today about professionalism in social media with #sm79
    Posted by: - 09/28/2010 11:57:03 AM
  • new here? this is weekly chat (Tues noon et) on: Business of #SocialMedia www.hashtagsocialmedia.com 4 more info & C what U missed #sm79
    Posted by: - 09/28/2010 11:59:01 AM
  • I think means on Twitter. Just add #sm79 to your HootSuite or Tweetdeck streams. Starts in 2 mins!
    Posted by: - 09/28/2010 11:59:01 AM
  • Before we get rolling, I just want to quickly introduce todays #socialmedia tweetchat host, none other than SMC's founder #sm79
    Posted by: - 09/28/2010 12:01:02 PM
  • RT : Before we get rolling, I just want to quickly introduce todays #socialmedia tweetchat host, founder #sm79
    Posted by: - 09/28/2010 12:02:02 PM
  • Hoy el tema de #socialmedia #sm79 será la Profesionalización de la Industria de Social Media, va a estar interesante!
    Posted by: - 09/28/2010 12:02:02 PM
  • Excited to be leading the #socialmedia Tweetchat today #sm79 Join in! #sm79
    Posted by: - 09/28/2010 12:03:02 PM
  • Hi everyone, happy to see familiar faces and be able to meet new friends on #sm79
    Posted by: - 09/28/2010 12:03:02 PM
  • RT : RT : Before we get rolling, I just want to quickly introduce todays #socialmedia tweetchat host, founder #sm79
    Posted by: - 09/28/2010 12:03:02 PM
  • : hello Chris! glad to *see* you again. #sm79
    Posted by: - 09/28/2010 12:03:02 PM
  • Would like to start by asking your opinion on how do you distinguish a #socialmedia professional from a wanna be? #sm79 #sm79
    Posted by: - 09/28/2010 12:04:03 PM
  • The floor is yours my friend! #socialmedia #sm79
    Posted by: - 09/28/2010 12:04:03 PM
  • I'm following today's tweetchat with here http://tweetchat.com/room/sm79 #sm79
    Posted by: - 09/28/2010 12:04:03 PM
  • For those that are unfamiliar with the acronym here is the link http://socialmediaclub.org/ #sm79 Look for a local chaper near you
    Posted by: - 09/28/2010 12:04:03 PM
  • #SM79 Q1: A social media professional works w/ other professionals to improve the entire SM ecosystem. Example: These chats.
    Posted by: - 09/28/2010 12:05:03 PM
  • Q1: RT : Would like to start by asking your opinion on how do you distinguish a #socialmedia pro from a wanna be? #sm79 #sm79
    Posted by: - 09/28/2010 12:05:03 PM
  • I guess I would want to know if they walk the walk.. #sm79
    Posted by: - 09/28/2010 12:05:03 PM
  • Peeking into #sm79
    Posted by: - 09/28/2010 12:05:03 PM
  • hi Karima, happy to see you here #sm79
    Posted by: - 09/28/2010 12:05:03 PM
  • I'm following today's tweetchat with here http://tweetchat.com/room/sm79 #sm79 #sm79
    Posted by: - 09/28/2010 12:05:03 PM
  • RT : #SM79 Q1: A social media professional works w/ other professionals to improve the entire SM ecosystem. Example: These chats.
    Posted by: - 09/28/2010 12:06:03 PM
  • Guns blazing! RT : Would like to start by asking how do you distinguish a #socialmedia professional from a wanna be? #sm79
    Posted by: - 09/28/2010 12:06:03 PM
  • How well they use the media would be a big one. #sm79
    Posted by: - 09/28/2010 12:06:03 PM
  • #sm79 maybe having an official title at a company?
    Posted by: - 09/28/2010 12:06:03 PM
  • RT #SM79 Q1: A social media professional works w/ other professionals to improve the entire SM ecosystem. Example: These chats.
    Posted by: - 09/28/2010 12:06:03 PM
  • Business experience. I gravitate to people who "get" integrated marcomm & the business environment. #sm79
    Posted by: - 09/28/2010 12:06:03 PM
  • owning meaningful sm campaigns and results #sm79
    Posted by: - 09/28/2010 12:06:12 PM
  • social media pro understands ALL types of social media & has strategic understanding of what, how, why & when to use each #sm79
    Posted by: - 09/28/2010 12:06:19 PM
  • RT : #SM79 Q1: A social media professional works w/ other professionals to improve the entire SM ecosystem. Example: These chats.
    Posted by: - 09/28/2010 12:07:01 PM
  • RT : Guns blazing! RT : Would like to start by asking how do you distinguish a #socialmedia professional from a wanna be? #sm79
    Posted by: - 09/28/2010 12:07:01 PM
  • I agree. So many seem to be info horders. It is all out there anyway. Share it! #sm79
    Posted by: - 09/28/2010 12:07:01 PM
  • If you're just talking "what" not "why," you're not viable as a SM pro. #sm79
    Posted by: - 09/28/2010 12:07:01 PM
  • What if you saw them on the street? and you called bullshit on them? and said prove it...How do I know you're legit? #sm79
    Posted by: - 09/28/2010 12:07:01 PM
  • RT : Would like to start by asking your opinion on how do you distinguish a #socialmedia professional from a wanna be? #sm79 #sm79
    Posted by: - 09/28/2010 12:07:01 PM
  • RT : social media pro understands ALL types of social media & has strategic understanding of what, how, why & when 2 use ea #sm79
    Posted by: - 09/28/2010 12:07:19 PM
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Moderator
RT : Before we get rolling, I just want to quickly introduce todays #socialmedia tweetchat host, founder #sm79
Excited to be leading the #socialmedia Tweetchat today #sm79 Join in! #sm79
Would like to start by asking your opinion on how do you distinguish a #socialmedia professional from a wanna be? #sm79 #sm79
RT : #socialmedia pro understands ALL social media & has strategic understanding of what, how, why & when to use each #sm79
RT : #SM79 Q1: A social media professional works w/ other professionals to improve the entire SM ecosystem. Example: These chats
RT : the uniforms? #sm79 [CH: Like School Uniforms? Then yes....]
RT : value add to biz is critical. social media pro knows to listen, speak, care, share & build relationships w/ audiences #sm79
RT : If you're just talking "what" not "why," you're not viable as a SM pro. #sm79 [CH really really important. Attitude 1st]
wow you guys are prolific. I am learning everything I needed to know right here as I finish my interview with in Orlando #sm79
RT : Can we really, truly use the word "professional" (with #socialmedia still developing as a tool)? #sm79
wow you guys are prolific. I am learning everything I needed to know right here as I finish my interview with in Orlando #sm79
/ absolutely. we need to distinguish between those who have used it well and those who are inexperienced. #sm79
RT : A social media professional knows what they don't know ... everyone else is a wannabe #sm79
everyone goes to listening. but its not about listening, its about how you respond to what you hear #sm79 #socialmedia
RT : I would say that "professional" is more the quality and integrity of the work YOU do rather than the industry itself #sm79
so my question at #140conf was would you rather be a SM Expert, Professional or Douchebag? I think the choice is clear #sm79
SM is more then marketing, its a way of thinking about the whole of the business & the market it serves #sm79
not even close to going through all the tweets! #sm79 but its time for the next question
not even close to going through all the tweets! #sm79 but its time for the next question
Q2 Does the term "Social" need to be broken into more specialties like Social SEO, Social Advertising, Social Business? #sm79 #socialmedia
RT : #sm79 social can mean many things...like word-of-mouth marketing...I think the word to focus on is 'Media"
I originally focused on "social", because it was the element that made the media different. actually in our logo design 2 #sm79
so is engaging when we get to the nuanced level of the discussion, responding is an aware form of a reaction #sm79
RT : Q2 I do not think so. Social should just mean interaction with the community in each aspect not just producing content #sm79
not that I always follow that guideline myself :) #sm79
folks. pls try to make yourselves retweetable by allowing enough characters for RT in your tweets. having to edit a bit #sm79
RT : RE Q2, the more you break out, the bigger danger of seeing SM as only tactics. Someone has to see big picture. #sm79
I think it's necessary to have both broad brush strokes of social & more specialized depending on context #sm79
RT : Q2: "Social" is about the connection you make with customers, while Social SEO, Social Ads, Social Biz is how u do it #sm79
BTW, I am really excited I get to take the best of these tweets and put them into an later #sm79
true, but its also a convenient shorthand for saying 'not business as usual' and focusing on key differentiator #sm79
RT : social is being broken down into specialties such as strategist, operational, technical, and monitoring #sm79
RT : #SM79 Q2: Yes. I think that being an expert in 'social' is part of the problem. The field is so big, it's time to specialize
RT : A track record of results & satisfied clients separates the #sm posers with the real pros #sm79
RT Reaction can be internal. Someone says my product sucks on a blog post, I should react by talking to engineering. #sm79
RT : social is being broken down into specialties such as strategist, operational, technical, and monitoring #sm79
RT : #SM79 Q2: Yes. I think that being an expert in 'social' is part of the problem. The field is so big, it's time to specialize
wow, I am still 10 minutes behind in the stream. great insights here today #sm79 thank you all for sharing, need to go to final Q
Q3: What parts of #socialmedia can you learn from books? What has to be learned from experience? #sm79
I think #socialmedia is not the tool, it could be called a channel perhaps, but its more a verb then a noun, a mindset #sm79
I think #socialmedia is not the tool, it could be called a channel perhaps, but its more a verb then a noun, a mindset #sm79
RT : Breaking social into hierarchy repeats bad org design. It dis-intermediates beauracracy. time to reconsider biz model #sm79
RT : I would add that responding is the human touch in social and what ultimately makes and drives social, #sm79
RT : I would add that responding is the human touch in social and what ultimately makes and drives social, #sm79
RT : Social networks are the tools. Social Media is the business philosophy. that's how I see it. #sm79
it seems I am curating the conversation more then contributing :( anyone have questions for me to answer? #sm79
RT : Q3: u can learn SM technique from book. But you need experience to learn art of SM #sm79
clearly, our interest in talking about #socialmedia professionals is because it's the focus of #sm79
RT : #sm79 I never learned anything about sm in school. It was all in practice. Everyday is trial and error
RT : Book 1 teaches you to keep your mouth shut and listen until you 'get it', Book 2 shows U how 2 leverage once you do. #sm79
thanks, its a heck of a big chat :) #sm79
RT : I see it as a range of services that help orgs become more social,ergo the service itself not necessarily social. #sm79
RT Rare snippets of strategic consideration can be gleaned from books. Thats highly useful. The rest must be experienced #sm79
not everything, there is a place for lecture, there is a place for reading, there is a place for learning by doing #sm79
RT Rare snippets of strategic consideration can be gleaned from books. Thats highly useful. The rest must be experienced #sm79
not everything, there is a place for lecture, there is a place for reading, there is a place for learning by doing #sm79
re: its not an occupation. how do you explain the job posts for 'mgr of social media'? http://socialmediajobs.com/ #sm79
I am going to stay a few minutes later to get a few more RT's and questions answered #sm79
RT : What is your definition of a social media pro? #sm79
I am going to stay a few minutes later to get a few more RT's and questions answered #sm79
you should see my stream for #sm79
being a professional is about your conduct, your honesty, your ability to say 'i dont know' & by a willingness to learn #sm79
RT : #sm79 can learn definitions, see case studies, learn principles etc from books. Must put theory to practice to really learn
RT : You can read up on the perfect golf swing and social media, but u won't get better until you get out there and swing. #sm79
RT : RT : Want a good social media book? Read the 22 immutable laws of marketing. Still applies. #sm79
RT : #sm79 can learn definitions, see case studies, learn principles etc from books. Must put theory to practice to really learn
RT : I'm a hound for meaningful case studies. They're not as common as one might hope. Buncha stubs out there, though... #sm79
it seems that you guys blew up the limits. i seem some RT's that I missed in the normal stream :( sorry if i missed you #sm79
RT : "failing" is something that happens every day, and is good. "failure" is someone who gives up after failing #sm79
which is why we recruited speakers for http://bit.y/smu2010 as we did. #socialmedia is more then marketing #sm79
#socialmedia is not so much about the time commitment as it is the commitment over time #sm79 builds #trust
thanks everyone for participating. great #socialmedia chat #sm79 thanks to and for organizing!
last promotion, needs all #socialmedia professionals to join and help define what it really means #sm79
which is why we recruited speakers for http://bit.ly/smu2010 as we did. #socialmedia is more then marketing #sm79