Are We at the End of the Social Side of Networking?


TOPIC QUESTIONS
Q1) Is there too much content being created?
Q2) What will marketers do if fewer are willing to generate new content?
Q3) How will social networks change with more joiners and less creators?
   Event Details
Event Date:
     2010-10-05
Event Time:
     12PM - 1 PM EST
Participants:
     44
Tweets:
     452


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Augie Ray
twitter:
web: http://blogs.forrester.com/augie_ray
BIO: Augie is a senior analyst of Social Computing at Forrester.

For more than a decade prior to joining Forrester, Augie provided interactive marketing strategy and leadership to a wide range of brands in categories such as consumer packaged goods, office products, and travel. He has specialized in emerging and social media, including branded communities, blogs, Twitter, Facebook, and mobile marketing. Since joining Forrester, Augie has rese ...more
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Tweetchatting on Twitter feels more like a verbal scrum than a conversation. #sm80
RT : Q3: How will social networks change with more joiners and less creators? #sm80
Good question but our data doesn't answer whether Creators dropping out or fewer new entries. I assume both--equilibriam. #SM80
I don't know that we need to attribute fear to lurkers... #SM80
#SM80 And at the bottom of the social techographics ladder are Inactives--people who don't interact in any way w/ social media.