BIO: Shelly Kramer is the Founder and Chief Imagination Officer of V3 Integrated Marketing and Kramer & Co, both headquartered in Kansas City, MO, and doing business with clients all over the world. A 20+ year marketing veteran, she's a strategist, brand builder, deep thinker, information junkie, communicator extraordinaire, buzz builder and lover of all things related to digital marketing and social media. She laughingly refers to herself the "Chief ...moreBIO: Shelly Kramer is the Founder and Chief Imagination Officer of V3 Integrated Marketing and Kramer & Co, both headquartered in Kansas City, MO, and doing business with clients all over the world. A 20+ year marketing veteran, she's a strategist, brand builder, deep thinker, information junkie, communicator extraordinaire, buzz builder and lover of all things related to digital marketing and social media. She laughingly refers to herself the "Chief Imagination Officer" because if you can or want to imagine something incredible happening with regard to your business, she's the one you want to rely on to make it happen.
Shelly's adept at helping individuals and brands find their voice in the realm of new media and all forms of digital communication and marketing. She understands the importance of diving into this ever-changing new world and integrating smart strategies into your traditional marketing mix. Her practical, no-nonsense approach to both business, and life in general, coupled with her savvy business acumen, make her a terrific asset to any business to any organization. She's an engaging speaker, a great listener and someone who can always be counted on to tell it like it is. And, when it comes to business, her clients will be the first to tell you she is, without question, their secret weapon.
Shelly has been on the board of the National Association of Women Business Owners, as well as very involved with the Kansas Women's Business Center and has served as a mentor for some of their clients. She has also been an integral part of their CEO Roundtable Program and a featured speaker at some of their events. She is also involved with One KC For Women and provides strategic marketing services to them on a regular basis.
In October 2009 she was named one of the Top 10 Twitter Influencers by voting of her peers at the 140 Characters Conference in LA. In November of 2009, she was named as one of Forbes Top 30 Women Entrepreneurs to Follow on Twitter, in December of 2010 she was recognized as #12 in the list of the World's Top Tweeters and in January of 2010, she was again recognized by Forbes as a writer of one of the Top 20 Best Marketing and Social Media Blogs. She writes about integrated marketing, brand strategies, social media and anything else that moves her at http://www.v3im.com/blog ...less
couple minutes away from @shellykramer discussing the value of Social Influence. join in, follow #sm89 Posted by: @jasonbreed - 12/07/2010 11:59:01 AM
Time to fire up todays #socialmedia tweetchat with @shellykramer- with the volatile topic of social influence #sm89 come chat! Posted by: @Marc_Meyer - 12/07/2010 11:59:01 AM
#sm89 Influence: Let's hear it. How do you find influencers? Posted by: @shellykramer - 12/07/2010 12:02:01 PM
#sm89 AAck. Internet connection went wonky. Welcome to #sm89 Topic today is influence Posted by: @shellykramer - 12/07/2010 12:02:01 PM
Q1: here we go...RT @shellykramer #sm89 Influence: Lets hear it. How do you find influencers? Posted by: @jasonbreed - 12/07/2010 12:03:03 PM
@jasonbreed Hi Jason. Where do you find influencers? Any tools you like/use #sm89 Posted by: @shellykramer - 12/07/2010 12:04:04 PM
Connecting or re-connecting w/those I admire. RT @ShellyKramer: #sm89 Influence: Let's hear it. How do you find influencers? Posted by: @thatwoman_is - 12/07/2010 12:04:04 PM
@ShellyKramer or better yet, whats the definition of one? #sm89 Posted by: @Marc_Meyer - 12/07/2010 12:04:04 PM
#SM89 A1: I'll start with the obvious: @Klout has been doing a lot to help automate the process of finding influencers. Posted by: @CoryOBrien - 12/07/2010 12:05:03 PM
@Marc_Meyer Great Q Marc - how do you define "influencer" #sm89 Posted by: @shellykramer - 12/07/2010 12:05:03 PM
Totally waiting for you peeps to show up at #sm89 and talk #Influence and #socialmedia Get on it! Posted by: @shellykramer - 12/07/2010 12:05:03 PM
#sm89 Just discovered PostRankConnect for finding influencers - anyone using that? Posted by: @shellykramer - 12/07/2010 12:06:04 PM
@ShellyKramer I think I define the affect of someone on me and what I do & how i do it as an influencer-so its not where really #sm89 Posted by: @Marc_Meyer - 12/07/2010 12:06:04 PM
@shellykramer influencers will be different for each side of biz. customer influencers difft than industry, than special interest, etc #sm89 Posted by: @jasonbreed - 12/07/2010 12:06:04 PM
@CoryOBrien I know, but there's a TON of discussion around @klout and the accuracy of their tool. Thoughts? #SM89 Posted by: @shellykramer - 12/07/2010 12:06:04 PM
I'm here honey :) Best way to find influencers is... Google. Search industry terms. #sm89 Posted by: @maddiegrant - 12/07/2010 12:06:04 PM
RandomThought #sm89 Vast differences between an "influencer" and an "evangelist" - and many people don't understand that Posted by: @shellykramer - 12/07/2010 12:07:03 PM
Q1: I use a combo of technorati, google, twitter, and tools like Radian.... create a short list then cull 4 best #sm89 Posted by: @TomMartin - 12/07/2010 12:07:03 PM
re Klout - we're looking for tools but their algorithms are suspect at best. #sm89 Posted by: @maddiegrant - 12/07/2010 12:07:04 PM
#SM89 A1.5: Defining an 'influencer' is a bit harder. Depends on what your goals are. Posted by: @CoryOBrien - 12/07/2010 12:07:04 PM
Agreed RT @TomMartin@shellykramer Ive used Post Rank but find it doesnt have everyone in it..think it is limited to just PR users #sm89 Posted by: @maddiegrant - 12/07/2010 12:08:02 PM
@Marc_Meyer@ShellyKramer Influencers create content/have a cause that others take on as their own. #sm89 Posted by: @Twylah - 12/07/2010 12:08:03 PM
@maddiegrant Hi lovie. Great to see you. I'm also experimenting with Traackr.com -- heard of them? #sm89 Posted by: @shellykramer - 12/07/2010 12:08:03 PM
@shellykramer No tool is going to be 100%, but I like the inputs that they use, and it does give a good indication of influence. #SM89 Posted by: @CoryOBrien - 12/07/2010 12:08:03 PM
RT @shellykramer: RandomThought #sm89 Vast differences between an "influencer" and an "evangelist" - and many people don't understand that Posted by: @chrystalwooten - 12/07/2010 12:08:03 PM
@shellykramer I've used Post Rank but find it doesn't have everyone in it..think it is limited to just PR users #sm89 Posted by: @TomMartin - 12/07/2010 12:08:03 PM
RandomThought #sm89 Vast differences between an "influencer" and an "evangelist" - and many people don't understand that Posted by: @shellykramer - 12/07/2010 12:08:03 PM
Q1: I use a combo of technorati, google, twitter, and tools like Radian.... create a short list then cull 4 best #sm89 Posted by: @TomMartin - 12/07/2010 12:08:03 PM
Doing, yes. Succeeding? RT @CoryOBrien #SM89 @Klout has been doing a lot to help automate the process of finding influencers. Posted by: @danperezfilms - 12/07/2010 12:09:03 PM
RT @maddiegrant: re Klout - we're looking for tools but their algorithms are suspect at best. #sm89 Posted by: @shellykramer - 12/07/2010 12:09:03 PM
for customer influencers, i like to assess product reviewers on different sites #sm89 Posted by: @jasonbreed - 12/07/2010 12:09:03 PM
also find category can determine what tools u use to find influencers... niche category much harder to locate influencers with tools #sm89 Posted by: @TomMartin - 12/07/2010 12:09:03 PM
@CoryOBrien Agreed. What if your goal is action? #SM89 Posted by: @shellykramer - 12/07/2010 12:09:04 PM
RT @shellykramer: @Marc_Meyer Totally agree. But can an influencer compel you to action, or just get you to think? There's a big diff there, no? #sm89 Posted by: @thatwoman_is - 12/07/2010 12:09:04 PM
@Marc_Meyer@ShellyKramer And the audience even creates their own CTAs based on having been influenced. #sm89 Posted by: @Twylah - 12/07/2010 12:09:04 PM
@Marc_Meyer Totally agree. But can an influencer compel you to action, or just get you to think? There's a big diff there, no? #sm89 Posted by: @shellykramer - 12/07/2010 12:09:04 PM
@Marc_Meyer@ShellyKramer After the audience has taken on the influencers cause as their own, they respond to the influencers CTAs. #sm89 Posted by: @Twylah - 12/07/2010 12:09:04 PM
@jasonbreed Oh definitely. Different depending on what your focus and/or role w/i company is - for sure #sm89 Posted by: @shellykramer - 12/07/2010 12:09:04 PM
Agreed RT @TomMartin@shellykramer Ive used Post Rank but find it doesnt have everyone in it..think it is limited to just PR users #sm89 Posted by: @maddiegrant - 12/07/2010 12:09:04 PM
@danperezfilms Maybe not 'succeeding' quite yet, but they are improving. Any tool will take time to perfect. #SM89 Posted by: @CoryOBrien - 12/07/2010 12:10:04 PM
@TomMartin I use those, too, Tom. And @spiral16 (client) because I like the depth of their analysis #sm89 Posted by: @shellykramer - 12/07/2010 12:10:04 PM
Q1 Where do you find influencers #sm89 Join in if you've not yet done so. Posted by: @shellykramer - 12/07/2010 12:10:04 PM
@ShellyKramer At the risk of oversimplfying, use many tools but relevancy rules. Find ppl driving/creating highest # of on topic posts #sm89 Posted by: @kenburbary - 12/07/2010 12:10:04 PM
#SM89: Perceived credibility is important when looking for influencers. Metrics? Followers alone meaningless. Posted by: @bgrier - 12/07/2010 12:10:04 PM
Doing, yes. Succeeding? RT @CoryOBrien #SM89 @Klout has been doing a lot to help automate the process of finding influencers. Posted by: @danperezfilms - 12/07/2010 12:10:04 PM
RT @maddiegrant: re Klout - we're looking for tools but their algorithms are suspect at best. #sm89 Posted by: @shellykramer - 12/07/2010 12:10:04 PM
for customer influencers, i like to assess product reviewers on different sites #sm89 Posted by: @jasonbreed - 12/07/2010 12:10:04 PM
also find category can determine what tools u use to find influencers... niche category much harder to locate influencers with tools #sm89 Posted by: @TomMartin - 12/07/2010 12:10:04 PM