Social Media and Commerce for Business


TOPIC QUESTIONS
Q1) How is social affecting online consumer purchases?
Q2) How is social affecting off-line/in-store purchases?
Q3) What are top 10 things to consider when setting up social commerce?
   Event Details
Event Date:
     2011-01-04
Event Time:
     12PM - 1 PM EST
Participants:
     45
Tweets:
     430


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augie-ray.jpg
Augie Ray
twitter:
web: http://blogs.forrester.com/augie_ray
BIO: Augie is a senior analyst of Social Computing at Forrester.

For more than a decade prior to joining Forrester, Augie provided interactive marketing strategy and leadership to a wide range of brands in categories such as consumer packaged goods, office products, and travel. He has specialized in emerging and social media, including branded communities, blogs, Twitter, Facebook, and mobile marketing. Since joining Forrester, Augie has rese ...more
Filter out Re-tweets
  • How is social now affecting online consumer purchases? Lets talk about it w/ in 30 minutes #sm92 #sociamedia
    Posted by: - 01/04/2011 11:34:02 AM
  • is moderating today's #socialmedia chat noon ET on Social Commerce http://hashtagsocialmedia.com/blog follow #sm92
    Posted by: - 01/04/2011 11:34:04 AM
  • 1st one! Can't wait! RT : In less than an hour we talk about Social Media & Commerce for Business w/ Forresters #sm92
    Posted by: - 01/04/2011 11:34:05 AM
  • RT : In less than an hour we talk about Social Media & Commerce for Business w/ Forresters #sm92 Be There!!
    Posted by: - 01/04/2011 11:34:06 AM
  • In less than an hour we talk about Social Media & Commerce for Business w/ Forresters #sm92 Be There!!
    Posted by: - 01/04/2011 11:34:06 AM
  • RT : FYI Todays #socialmedia tweetchat host is Forresters #sm92 Hope you can be there
    Posted by: - 01/04/2011 11:34:06 AM
  • FYI Todays #socialmedia tweetchat host is Forresters #sm92 Hope you can be there
    Posted by: - 01/04/2011 11:34:06 AM
  • How is social now affecting online consumer purchases? Lets talk about it w/ in 30 minutes #sm92 #sociamedia
    Posted by: - 01/04/2011 11:35:03 AM
  • is moderating today's #socialmedia chat noon ET on Social Commerce http://hashtagsocialmedia.com/blog follow #sm92
    Posted by: - 01/04/2011 11:35:03 AM
  • 1st one! Can't wait! RT : In less than an hour we talk about Social Media & Commerce for Business w/ Forresters #sm92
    Posted by: - 01/04/2011 11:35:03 AM
  • RT : How is social now affecting online consumer purchases? Lets talk about it w/ in 30 minutes #sm92 #sociamedia
    Posted by: - 01/04/2011 11:38:01 AM
  • RT : How is social now affecting online consumer purchases? Lets talk about it w/ in 15 minutes #sociamedia #sm92
    Posted by: - 01/04/2011 11:48:01 AM
  • RT : is moderating todays #socialmedia chat noon ET on Social Commerce http://hashtagsocialmedia.com/blog follow #sm92
    Posted by: - 01/04/2011 11:48:01 AM
  • RT is moderating todays #socialmedia chat noon ET on Social Commerce http://hashtagsocialmedia.com/blog follow #sm92
    Posted by: - 01/04/2011 11:52:02 AM
  • OK everyone dust off the cobwebs Forresters is hosting todays #socialmedia tweetchat on social & the consumer #sm92
    Posted by: - 01/04/2011 12:00:02 PM
  • LOL no problem. My short answer to Q1 is... empowerment! #sm92
    Posted by: - 01/04/2011 12:02:02 PM
  • Hi Augie. Good to have you hosting! #sm92
    Posted by: - 01/04/2011 12:03:03 PM
  • RT : Q1: How is social media affecting online consumer purchases? #sm92
    Posted by: - 01/04/2011 12:03:03 PM
  • Q1 Control of msg (benefits, cust rxtns, etc.) drifting from vendor to...crowd #sm92
    Posted by: - 01/04/2011 12:05:01 PM
  • Q1 it is making WOM far more important and bringing its effect closer to end of purchase cycle vs beginning #sm92
    Posted by: - 01/04/2011 12:06:04 PM
  • Consumers trust recommendations of friends, family, etc, over 70% more than ads, so that must be swaying a % of the online purchases. #sm92
    Posted by: - 01/04/2011 12:06:04 PM
  • Q1, To 's cmt, the cycle itself more varied. Ppl enter decision from many pts. Complicates Mktg Autom! #sm92
    Posted by: - 01/04/2011 12:08:01 PM
  • yes, consumer recommendations R Big RT : Consumers trust recommendations of friends, family, etc, over 70% more than ads #sm92
    Posted by: - 01/04/2011 12:08:02 PM
  • I think its important not to forget about the platforms of trust & how consumers use them. #sm92
    Posted by: - 01/04/2011 12:08:02 PM
  • do companies want to open themselves up to customer recommendations? answer is they are already exposed. embrace intelligently though #sm92
    Posted by: - 01/04/2011 12:09:03 PM
  • Q1, To 's cmt, the cycle itself more varied. Ppl enter decision from many pts. Complicates Mktg Autom! #sm92
    Posted by: - 01/04/2011 12:09:03 PM
  • intersting point - many co's still hide head in the sand - don't know=no accountability #sm92
    Posted by: - 01/04/2011 12:10:03 PM
  • onsumers also trust recommendations of friends, family, over recommendations from unknown persons and anon entries #sm92
    Posted by: - 01/04/2011 12:10:03 PM
  • Thats a key point. "post-purchase customers" #sm92
    Posted by: - 01/04/2011 12:10:04 PM
  • Anyone else seemingly seeing all msgs EXCEPT from Augie? (On Tweetchat) #sm92
    Posted by: - 01/04/2011 12:11:03 PM
  • agree Day After Marketing much stronger via SocMe channels than traditional offline given ease of contact #SM92
    Posted by: - 01/04/2011 12:11:03 PM
  • So what can brands do to encourage peer-to-peer, consumer-to-consumer conversations about their brand? Without being intrusive? #sm92
    Posted by: - 01/04/2011 12:11:03 PM
  • intersting point - many co's still hide head in the sand - don't know=no accountability #sm92
    Posted by: - 01/04/2011 12:11:03 PM
  • onsumers also trust recommendations of friends, family, over recommendations from unknown persons and anon entries #sm92
    Posted by: - 01/04/2011 12:11:03 PM
  • i'm not seeing a lot so either quiet here or missing msgs - def no augie via tweetchat #sm92
    Posted by: - 01/04/2011 12:12:04 PM
  • Fr what I've read/seen, consumers online activity driven most by promise of goodies RT : what can brands do to encourage? #sm92
    Posted by: - 01/04/2011 12:13:03 PM
  • That's a great question, I would also add the word Objective and non-biased #sm92
    Posted by: - 01/04/2011 12:14:03 PM
  • "The Promise of".. is what drives #FB fan adoption and likes #sm92
    Posted by: - 01/04/2011 12:16:02 PM
  • I think mobile plays a big part in Q1. Both to get recommendations from trusted sources and price incentives at point of purchase. #sm92
    Posted by: - 01/04/2011 12:16:02 PM
  • . They can seed "remarkable" messages, content, or questions into the media #sm92
    Posted by: - 01/04/2011 12:16:02 PM
  • I say yes, & they are already exposed, but they may not have the resources (time/$) to manage effect. in social channels #sm92
    Posted by: - 01/04/2011 12:16:03 PM
  • Brands must also create a space / network that is user-friendly and objective to allow consumers to talk amongst themselves. #sm92
    Posted by: - 01/04/2011 12:17:02 PM
  • That will be the driving force #sm92
    Posted by: - 01/04/2011 12:17:03 PM
  • not showing up 4 me either :-( RT Anyone else seemingly seeing all msgs EXCEPT from Augie? (On Tweetchat) #sm92
    Posted by: - 01/04/2011 12:17:03 PM
  • I think they need to start by building products/services worthy of conversation. So many not. #SM92
    Posted by: - 01/04/2011 12:17:03 PM
  • "The Promise of".. is what drives #FB fan adoption and likes #sm92
    Posted by: - 01/04/2011 12:17:03 PM
  • I think mobile plays a big part in Q1. Both to get recommendations from trusted sources and price incentives at point of purchase. #sm92
    Posted by: - 01/04/2011 12:17:03 PM
  • . They can seed "remarkable" messages, content, or questions into the media #sm92
    Posted by: - 01/04/2011 12:17:03 PM
  • Agree. Will need to be opt-in, unobtrusive. That old adage "what they need, when they need it." But mobile can do. #sm92
    Posted by: - 01/04/2011 12:18:03 PM
  • So true, Tom. Without a worthy prod/svc to discuss, it's a futile venture to create the platform. #sm92
    Posted by: - 01/04/2011 12:18:03 PM
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