Social Media and Commerce for Business


TOPIC QUESTIONS
Q1) How is social affecting online consumer purchases?
Q2) How is social affecting off-line/in-store purchases?
Q3) What are top 10 things to consider when setting up social commerce?
   Event Details
Event Date:
     2011-01-04
Event Time:
     12PM - 1 PM EST
Participants:
     45
Tweets:
     430


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Augie Ray
twitter:
web: http://blogs.forrester.com/augie_ray
BIO: Augie is a senior analyst of Social Computing at Forrester.

For more than a decade prior to joining Forrester, Augie provided interactive marketing strategy and leadership to a wide range of brands in categories such as consumer packaged goods, office products, and travel. He has specialized in emerging and social media, including branded communities, blogs, Twitter, Facebook, and mobile marketing. Since joining Forrester, Augie has rese ...more
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  • Agreed #sm92
    Posted by: - 01/04/2011 01:27:01 PM
  • RT full record of today's chat is here: http://hashtagsocialmedia.com/event/92 archived in all its glory :-) #sm92
    Posted by: - 01/04/2011 01:23:02 PM
  • Agreed! We don't distinguish b/w color & BW TV's RT : #sm92 Q: Still TB called "social commerce" in five years? (No!)
    Posted by: - 01/04/2011 01:17:04 PM
  • thanks - great chat today and good start to 2011 #sm92
    Posted by: - 01/04/2011 01:16:02 PM
  • depends - I think women would be more agreeable as this is similar to what happens offline #sm92
    Posted by: - 01/04/2011 01:14:03 PM
  • RT : Jeff Bezos credits reviews as the key to Amazon's Success, they are social + their power should not be overlooked #sm92
    Posted by: - 01/04/2011 01:13:04 PM
  • Depends on where! RT It's bizarre but I would argue that online shopping is often more social than instore #sm92
    Posted by: - 01/04/2011 01:12:03 PM
  • No problem. This was my first week, as well. On the calendar for next. #sm92 #sm93
    Posted by: - 01/04/2011 01:11:03 PM
  • RT : Every Tuesday at 11AM (CST), but the number increases weekly. #sm92 // Thanks, will put it on my calendar.
    Posted by: - 01/04/2011 01:11:03 PM
  • Depends on where! RT It's bizarre but I would argue that online shopping is often more social than instore #sm92
    Posted by: - 01/04/2011 01:11:02 PM
  • Every Tuesday at noon EST. #sm92
    Posted by: - 01/04/2011 01:10:04 PM
  • Every Tuesday at 11AM (CST), but the number increases weekly. #sm92
    Posted by: - 01/04/2011 01:10:04 PM
  • Thanks once again to and for bringing us another rewarding conversation on #sm92
    Posted by: - 01/04/2011 01:10:04 PM
  • The number changes each week but yes its every tues at 12 noon est. next week will be #sm93 #sm92
    Posted by: - 01/04/2011 01:10:04 PM
  • No problem. This was my first week, as well. On the calendar for next. #sm92 #sm93
    Posted by: - 01/04/2011 01:10:03 PM
  • RT : Every Tuesday at 11AM (CST), but the number increases weekly. #sm92 // Thanks, will put it on my calendar.
    Posted by: - 01/04/2011 01:10:03 PM
  • Thanks , , ,, for some great conversation. #sm92
    Posted by: - 01/04/2011 01:07:36 PM
  • RT : I envision a day (soon) when scanning a store shelf w/ Ur phone for ratings is like using Yelp monocle today. #sm92
    Posted by: - 01/04/2011 01:07:36 PM
  • Is #sm92 every Tuesday, or...?
    Posted by: - 01/04/2011 01:06:09 PM
  • RT : RT It's bizarre but I would argue that the online shopping experience is often more social than in store #sm92 (Sad but true)
    Posted by: - 01/04/2011 01:06:09 PM
  • OK, then, you didn't lead! But we enjoyed your participation. How's that? #sm92
    Posted by: - 01/04/2011 01:06:09 PM
  • Good point. We know HOW to game the system, so we're more "cautious." #sm92
    Posted by: - 01/04/2011 01:05:03 PM
  • Yes, could be any grouping you define as people who's opinions you trust on certain topics #sm92
    Posted by: - 01/04/2011 01:05:03 PM
  • I hear u, but my mother would not ;-) RT : . online shopping experience is often more social than in store #sm92
    Posted by: - 01/04/2011 01:04:03 PM
  • and we hope to see you again next week is #sm93 #sm92
    Posted by: - 01/04/2011 01:04:03 PM
  • Hey , thanks for moderating even though I had to use 3 twitter clients to see you! #sm92
    Posted by: - 01/04/2011 01:04:03 PM
  • did not...:) #sm92
    Posted by: - 01/04/2011 01:04:03 PM
  • Thanks and participants. Very informative and interesting #sm92!
    Posted by: - 01/04/2011 01:04:03 PM
  • Thanks . And thx for being many of our conduits to Augie. Also , , , ... #sm92
    Posted by: - 01/04/2011 01:04:03 PM
  • Hope we disappoint #sm92
    Posted by: - 01/04/2011 01:04:03 PM
  • full record of today's chat is here: http://hashtagsocialmedia.com/event/92 archived in all its glory :-) #sm92
    Posted by: - 01/04/2011 01:04:03 PM
  • Thanks for the chat! I enjoyed my first chat. #sm92
    Posted by: - 01/04/2011 01:02:03 PM
  • Great tweetchat today at #sm92. Thanks for leading us,
    Posted by: - 01/04/2011 01:02:03 PM
  • RT : big thanks to for moderating and to everyone for participating. solid discussion! #sm92
    Posted by: - 01/04/2011 01:02:03 PM
  • Agree. Very very solid. Great start to the new year. #sm92
    Posted by: - 01/04/2011 01:02:03 PM
  • . It is bizarre but I would argue that the online shopping experience is often more social than in store #sm92
    Posted by: - 01/04/2011 01:02:03 PM
  • big thanks to for moderating and to everyone for participating. solid discussion! #sm92
    Posted by: - 01/04/2011 01:02:03 PM
  • Will be standard soon, I'm sure. I hope. RT :Seamless social/online/offline is Best Buy putting star ratings on in-store signage #sm92
    Posted by: - 01/04/2011 01:02:03 PM
  • RT :73% of shoppers prefer using smart phones to handle simple tasks in-store, only 15% prefer to interact with an employee #sm92
    Posted by: - 01/04/2011 01:02:03 PM
  • Thanks Augie, you rocked it, tech glitches and all, I loved the brainpower of you and the group today #sm92
    Posted by: - 01/04/2011 01:02:03 PM
  • RT : Now it's my time to drop off the #sm92 tweetchat. Thanks , , , , , & others!
    Posted by: - 01/04/2011 01:02:03 PM
  • Thanks I enjoyed today's #sm92 - my first! Good conversations. :)
    Posted by: - 01/04/2011 01:02:03 PM
  • Agreed! RT : Ex. of seamless social/online/offline is Best Buy putting star ratings of products on in-store signage. #sm92
    Posted by: - 01/04/2011 01:02:03 PM
  • RT : Don't push your customers. Be there for them and they will bring more customers right to you. #sm92
    Posted by: - 01/04/2011 01:01:04 PM
  • Yep. A drink called loneliness better than drinking alone RT : people around you likely dont interact with? #sm92
    Posted by: - 01/04/2011 01:01:04 PM
  • Regardless of the outcome, consumers and companies will constantly be in a race to catch up to the other #sm92
    Posted by: - 01/04/2011 01:01:04 PM
  • Ex. of seamless social/online/offline is Best Buy putting star ratings of products on in-store signage. #sm92
    Posted by: - 01/04/2011 01:01:04 PM
  • RT :73% of shoppers prefer using smart phones to handle simple tasks in-store, only 15% prefer to interact with an employee #sm92
    Posted by: - 01/04/2011 01:01:03 PM
  • Thanks Augie, you rocked it, tech glitches and all, I loved the brainpower of you and the group today #sm92
    Posted by: - 01/04/2011 01:01:03 PM
  • RT : Now it's my time to drop off the #sm92 tweetchat. Thanks , , , , , & others!
    Posted by: - 01/04/2011 01:01:03 PM
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