Unleashing Consumer Insights with Social Media


TOPIC QUESTIONS
Q1) There is so much information on the web today. What's the difference between info & insight?
Q2) What are the best strategies for engaging consumers & getting them to open up their lives online?
Q3) Other than the standard Dell/Starbucks stories, what companies do you think are great at listening online?
   Event Details
Event Date:
     2011-02-08
Event Time:
     12PM - 1 PM EST
Participants:
     53
Tweets:
     391


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  Embed:
Moderator
diane-hessan.jpg
Diane Hessan
twitter:
web: http://www.communispace.com
BIO: Diane Hessan is President and CEO of Communispace, a leading next-generation market research and social media company "with a Blue Chip client list that would make a Madison Avenue giant jealous," according to Advertising Age. A pioneer in creating online communities to help marketers generate consumer insights, Diane helped found Communispace in 1999 and hasn't looked back.

Today, Diane leads Communispace's employees in building and m ...more
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  • We're about 30 minutes from today's #socialmedia tweetchat with #sm97
    Posted by: - 02/08/2011 11:31:01 AM
  • RT : Unleashing Consumer Insights w/ Social Media. Let's figure it out with in 15 minutes #sm97
    Posted by: - 02/08/2011 11:45:02 AM
  • Unleashing Consumer Insights w/ Social Media. Let's figure it out with in 15 minutes #sm97
    Posted by: - 02/08/2011 11:45:02 AM
  • RT : Unleashing Consumer Insights w/ #SocialMedia. Let's figure it out with in 15 minutes #sm97
    Posted by: - 02/08/2011 11:46:03 AM
  • . Today's #socialmedia tweetchat should be a good one. #sm97
    Posted by: - 02/08/2011 11:50:01 AM
  • RT : This will be good. 7 minutes away. RT : Looking forward to hosting the #socialmedia tweetchat today #sm97
    Posted by: - 02/08/2011 11:54:01 AM
  • This will be good. 7 minutes away. RT : Looking forward to hosting the #socialmedia tweetchat today at 12noon EST #sm97
    Posted by: - 02/08/2011 11:54:01 AM
  • RT : This will be good. 7 minutes away. RT : Looking forward to hosting the #socialmedia tweetchat #sm97
    Posted by: - 02/08/2011 11:55:05 AM
  • RT : Unleashing Consumer Insights w/ #SocialMedia. Lets chat it out with NOW #sm97
    Posted by: - 02/08/2011 12:02:02 PM
  • RT : join now. Unleashing Consumer Insights hosted by follow along on #sm97
    Posted by: - 02/08/2011 12:02:02 PM
  • Well folks time to get rolling with today's #socialmedia tweetchat with CEO of Communispace- #socialmedia #sm97
    Posted by: - 02/08/2011 12:02:04 PM
  • join now. Unleashing Consumer Insights hosted by follow along on #sm97
    Posted by: - 02/08/2011 12:02:04 PM
  • RT : Unleashing Consumer Insights w/ #SocialMedia. Lets chat it out with NOW #sm97
    Posted by: - 02/08/2011 12:03:04 PM
  • RT : join now. Unleashing Consumer Insights hosted by follow along on #sm97
    Posted by: - 02/08/2011 12:03:04 PM
  • looking forward to this #sm97 chat with
    Posted by: - 02/08/2011 12:04:04 PM
  • When we think abt #socialmedia, we often go right 2How Can We Go Viral? Or, what can we say today, but what about actively listening? #sm97
    Posted by: - 02/08/2011 12:04:04 PM
  • Question #1 There's so much info on the web today. What's the difference between mere INFO & true insight? #socialmedia #sm97
    Posted by: - 02/08/2011 12:05:03 PM
  • More tweets than normal coming, participating in #sm97 - yay!
    Posted by: - 02/08/2011 12:05:04 PM
  • #sm97 Insight is the lightbulb over your head. it is difficult to achieve and rare to find.
    Posted by: - 02/08/2011 12:06:03 PM
  • q1 Hi all: insight is derived from info. Info itself is not insight. IMO, insight is brought about by people #sm97
    Posted by: - 02/08/2011 12:06:03 PM
  • i like this RT : Insight = understanding how to put info to good use. #sm97
    Posted by: - 02/08/2011 12:06:04 PM
  • Q1 Insight drivers: Source first, "why and what's next" second #sm97
    Posted by: - 02/08/2011 12:06:04 PM
  • Q1 RT : There's so much info on the web today. What's the difference between mere INFO & true insight? #socialmedia #sm97
    Posted by: - 02/08/2011 12:06:04 PM
  • A1: The difference between information and insight is how you can apply it, and where it takes the conversation. #sm97
    Posted by: - 02/08/2011 12:06:04 PM
  • Insight = understanding how to put info to good use. #sm97
    Posted by: - 02/08/2011 12:06:04 PM
  • RT : A2: The difference between information and insight is how you can apply it, and where it takes the conversation. #sm97
    Posted by: - 02/08/2011 12:06:04 PM
  • #sm97 Q1 It is hard to tell the difference. Does insight become info once a lot of people know it?
    Posted by: - 02/08/2011 12:06:05 PM
  • That might be the grey-est area of web content IMO #sm97
    Posted by: - 02/08/2011 12:06:05 PM
  • Question #1 There's so much info on the web today. What's the difference between mere INFO & true insight? #socialmedia #sm97
    Posted by: - 02/08/2011 12:06:05 PM
  • Info is surface level, insight takes the deeper dive-its the pro who knows the difference. #sm97
    Posted by: - 02/08/2011 12:07:06 PM
  • Nice! RT : A1: Information is finite. Insight is a beginning. #sm97
    Posted by: - 02/08/2011 12:07:06 PM
  • A1: Information is finite. Insight is a beginning. #sm97
    Posted by: - 02/08/2011 12:07:06 PM
  • #sm97 Insight is the lightbulb over your head. it is difficult to achieve and rare to find.
    Posted by: - 02/08/2011 12:07:06 PM
  • q1 Hi all: insight is derived from info. Info itself is not insight. IMO, insight is brought about by people #sm97
    Posted by: - 02/08/2011 12:07:06 PM
  • i like this RT : Insight = understanding how to put info to good use. #sm97
    Posted by: - 02/08/2011 12:07:06 PM
  • Q1 Insight drivers: Source first, "why and what's next" second #sm97
    Posted by: - 02/08/2011 12:07:06 PM
  • Q1 RT : There's so much info on the web today. What's the difference between mere INFO & true insight? #socialmedia #sm97
    Posted by: - 02/08/2011 12:07:06 PM
  • A1: The difference between information and insight is how you can apply it, and where it takes the conversation. #sm97
    Posted by: - 02/08/2011 12:07:06 PM
  • Insight = understanding how to put info to good use. #sm97
    Posted by: - 02/08/2011 12:07:06 PM
  • RT : A2: The difference between information and insight is how you can apply it, and where it takes the conversation. #sm97
    Posted by: - 02/08/2011 12:07:06 PM
  • A 1: Info can be passed along by a bot. Insight requires a human. #sm97
    Posted by: - 02/08/2011 12:08:04 PM
  • Great answers! To me, we're inundated w/info, but short on insight. We don't often hear something that makes us say, "I had no idea". #sm97
    Posted by: - 02/08/2011 12:08:04 PM
  • Whoa, talk about a firehose of responses! cc. #sm97
    Posted by: - 02/08/2011 12:08:04 PM
  • You can have information without insight. But you have to base an insight on real information. #sm97
    Posted by: - 02/08/2011 12:09:03 PM
  • A1. As others have said, insight is figuring out the right actions to take from the information. Application. #sm97
    Posted by: - 02/08/2011 12:09:03 PM
  • Insight can come out of information, which is why we scour Twitter for information that may knock us over as true insights. #sm97
    Posted by: - 02/08/2011 12:09:03 PM
  • #sm97
    Posted by: - 02/08/2011 12:09:03 PM
  • Yes RT : A 1: Info can be passed along by a bot. Insight requires a human. #sm97
    Posted by: - 02/08/2011 12:09:03 PM
  • insight is a component of information, it is the act of drawing out the value hidden within #sm97
    Posted by: - 02/08/2011 12:10:03 PM
  • RT : You can have information without insight. But you have to base an insight on real information. #sm97
    Posted by: - 02/08/2011 12:10:04 PM
    • Load 20 More
Moderator
When we think abt #socialmedia, we often go right 2How Can We Go Viral? Or, what can we say today, but what about actively listening? #sm97
Question #1 There's so much info on the web today. What's the difference between mere INFO & true insight? #socialmedia #sm97
Question #1 There's so much info on the web today. What's the difference between mere INFO & true insight? #socialmedia #sm97
Great answers! To me, we're inundated w/info, but short on insight. We don't often hear something that makes us say, "I had no idea". #sm97
I agree. Info's often obvious. Starbucks has a site: people share...How about wireless? DUH. That's not insight. #sm97
I agree. Info's often obvious. Starbucks has a site: people share...How about wireless? DUH. That's not insight. #sm97
Ask execs abt info vs insight.They don't want lots of data.They want inspiration. Something that makes them reframe their assumptions. #sm97
What do U think about this? : hard 2capture insights frm unfocused monitoring #sm97
What do U think about this? : hard 2capture insights frm unfocused monitoring #sm97
RT : if we can be smarter about why or what we are listening for, insights will be more visible / more quickly #sm97 #SumsItUp
Fantastic responses. I'm going to quote U all next time I speak. Now for Q2...#sm97
Q2: What are the best strategies for engaging consumers & getting them 2open up their lives online (increase chance 2get insight)? #sm97
I agree w/U, even though you are a Yankee fan. #sm97
Very interesting that 4insight, UR all talking abt very active conversations w/people rather than tools that monitor the blogosphere. #sm97
The "insider" idea's been key 4 us. An intimate group that feels special=more engaged than a public forum of strangers. #sm97
The "insider" idea's been key 4 us. An intimate group that feels special=more engaged than a public forum of strangers. #sm97
The big reward in our communities is the chance to have a voice &make a difference. #sm97. Not sure abt others' experience.
Our research: most consumers love engagement if it's authentic &they R feeling heard. ANY consumers. #sm97
Great points: pimping kills engagement, be authentic, treat them as people, keep it intimate, be relevant. Easier said than done:) #sm97
Q3: Other than the standard Dell/Starbucks stories, what companies do U think R great at this kind of listening, using #socialmedia? #sm97
Q3: Other than the standard Dell/Starbucks stories, what companies do U think R great at this kind of listening, using #socialmedia? #sm97
Tell us more about Sears, Delta, NYJets, Southwest, Zappos, BestBuy #sm97 -- or send a link!
Tell us more about Sears, Delta, NYJets, Southwest, Zappos, BestBuy #sm97 -- or send a link!
Remember, we're talking about how to get insights using #socialmedia & not who's generally good online. #sm97
Here are a few good case studies from our clients, if U need them: insights for better marketing or innovation. #sm97 http://bit.ly/eUemeh
Q3A: How does crowdsourcing/co-creation fit into all of this? #sm97
Wow: Great convo & no more time. I'm embarrassed to say I may kill a tree & print this. Thanks so much to everyone for the learning. #sm97
Wow: Great convo & no more time. I'm embarrassed to say I may kill a tree & print this. Thanks so much to everyone for the learning. #sm97