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Measuring Influence Versus Popularity?


Topic: Measuring Influence Versus Popularity?

Event Details: event /75
Twitter: Chuck Hemann(chuckhemann)
Website: Chuck Hemann
Archive

Building Your Reputation Using Social Media


Topic: Building Your Reputation Using Social Media

Event Details: event /74
Twitter: Kami Watson Husye(kamichat)
Website: Kami Watson Husye

Social Media for Non Profits


Topic: Social Media for Non Profits

Event Details: event /73
Twitter: Beth Kanter(kanter)
Website: Beth Kanter

The Lifespan of a Social Community


Topic: The Lifespan of a Social Community

Event Details: event /72
Twitter: Connie Bensen(cbensen)
Website: Connie Bensen

Creating a Social Media Strategy? Stop Wasting Your Time!


Topic: Creating a Social Media Strategy? Stop Wasting Your Time!

Event Details: event /71
Twitter: B.L. Ochman(whatsnext)
Website: B.L. Ochman

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?


Topic: Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?

Event Details: event /70
Twitter: Jay Baer(jaybaer)
Website: Jay Baer

Social media AND...


Topic: Social media AND...

Event Details: event /69
Twitter: Adam Cohen(adamcohen)
Website: Adam Cohen

Mobilizing Your Social Strategy


Topic: Mobilizing Your Social Strategy

Event Details: event /68
Twitter: Tom Edwards(theblackfin)
Website: Tom Edwards

How to Get Measureable Results From Your Facebook Presence


Topic: How to Get Measureable Results From Your Facebook Presence

Event Details: event /67
Twitter: Mari Smith(marismith)
Website: Mari Smith

How news brands use social media and social gadgets to connect with audience


Topic: How news brands use social media and social gadgets to connect with audience

Event Details: event /66
Twitter: Brian Dresher(bdresher)
Website: Brian Dresher

The New Digital Press Release


Topic: The New Digital Press Release

Event Details: event /65
Twitter: Shel Holtz(shelholtz)
Website: Shel Holtz

Social Media Data Management - Privacy, Security and Retention


Topic: Social Media Data Management - Privacy, Security and Retention

Event Details: event /64
Twitter: Ken Burbary(kenburbary)
Website: Ken Burbary

Crisis Management for BP Using Social Media


Topic: Crisis Management for BP Using Social Media

Event Details: event /63
Twitter: Gavin Heaton(servantofchaos)
Website: Gavin Heaton

Location Based Services: Marketing Euphoria or Building Block?


Topic: Location Based Services: Marketing Euphoria or Building Block?

Event Details: event /62
Twitter: Jason Keath(jakrose)
Website: Jason Keath

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept


Topic: Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Event Details: event /61
Twitter: Lucretia Pruitt(lucretiapruitt)
Website: Lucretia Pruitt

Facebook blowback: What's the upshot for social media?


Topic: Facebook blowback: What's the upshot for social media?

Event Details: event /60
Twitter: JD Lasica(jdlasica)
Website: JD Lasica

Is Retention the new acquisition in social media?


Topic: Is Retention the new acquisition in social media?

Event Details: event /59
Twitter: Joseph Jaffe(jaffejuice)
Website: Joseph Jaffe

Connecting With Consumers Through Social Media


Topic: Connecting With Consumers Through Social Media

Event Details: event /58
Twitter: Kyle Lacy(kyleplacy)
Website: Kyle Lacy

Managing the marketing mix-What's more effective?


Topic: Managing the marketing mix-What's more effective?

Event Details: event /57
Twitter: Amber Naslund(ambercadabra)
Website: Amber Naslund

Culture Shift: Is your company ready to go Social?


Topic: Culture Shift: Is your company ready to go Social?

Event Details: event /56
Twitter: Trey Pennington(treypennington)
Website: Trey Pennington

How do you manage the effectiveness of your social programs?


Topic: How do you manage the effectiveness of your social programs?

Event Details: event /55
Twitter: Tac Anderson(tacanderson)
Website: Tac Anderson

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing


Topic: This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

Event Details: event /54
Twitter: Beth Harte(bethharte)
Website: Beth Harte

What location based social means to businesses


Topic: What location based social means to businesses

Event Details: event /53
Twitter: Jay Baer(jaybaer)
Website: Jay Baer

Characteristics of Highly Influencial Brands in Social Media


Topic: Characteristics of Highly Influencial Brands in Social Media

Event Details: event /52
Twitter: Tamar Weinberg(tamar)
Website: Tamar Weinberg

The Importance of a Content and Engagement Strategy in Social Media


Topic: The Importance of a Content and Engagement Strategy in Social Media

Event Details: event /51
Twitter: John Cass(johncass)
Website: John Cass

Customer Service's Role in Social Media


Topic: Customer Service's Role in Social Media

Event Details: event /50
Twitter: Frank Eliason(comcastcares)
Website: Frank Eliason

The Next Big Thing is So Last Year


Topic: The Next Big Thing is So Last Year

Event Details: event /49
Twitter: Greg Verdino(gregverdino)
Website: Greg Verdino

Social and the New Model For Market Segmentation


Topic: Social and the New Model For Market Segmentation

Event Details: event /48
Twitter: Ken Burbary(kenburbary)
Website: Ken Burbary

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones


Topic: Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

Event Details: event /47
Twitter: Katie Delahaye Paine(kdpaine)
Website: Katie Delahaye Paine

Destruction of the Media Industry: Will We Be Better Off In the Long Run?


Topic: The News and Media industry was built out of a necessity to stay connected with an ever expanding world. Now that same industry is deconstructing as the world coninues to get smaller and smaller. How is that industry changing and what do companies need to do to adapt?

Event Details: event /46
Twitter: Paul Gillin(pgillin)
Website: Paul Gillin

Twitterville - What's Happened, What's Coming


Topic: A look at how Twitter is changing your business. A look in the past and in the future from the authority himself.

Event Details: event /44
Twitter: Shel Israel(shelisrael)
Website: Shel Israel

The Social Media RFP: How to Get the Best Results


Topic: Every company is trying to figure out the best way to implement social media. Should we hire a person, a team? Should we outsource and to whom? Well if you want to bring in a consultant, agency or vendor to assist, then you need to take part in this discussion!

Event Details: event /43
Twitter: Maggie Fox(maggiefox)
Website: Maggie Fox

Socializing My Business – What Comes After the Chit-Chat?


Topic: As with any disruptive technology there are no shortages of short-sighted integration strategies. Initially the focus is around technology then people. Eventually we need to discover the best ways to integrate into our management and business practices.

Event Details: event /42
Twitter: Kristi Colvin(KrisColvin)
Website: Kristi Colvin

Engagement through Customer Service: Your Contact Center and Social Media


Topic: Developing customer relationships are about managing a series of defining moments with customers (ie: pleasant to talk to, was I treated with respect, was my inquiry answered timely, did rep answer or fulfill my question). Contact centers are traditionally very strong with telephone support so incorporating online social media into contact centers is certainly a challenge. There may be nothing as important however to developing a truly social enterprise.

Event Details: event /41
Twitter: Shashi Bellamkonda(shashib)
Website: Shashi Bellamkonda

The 2009 Roundup


Topic: Taking a breather this week to find out what you found most interesting during the chats and see what you are interested in learning more about in 2010. Great speaker line-up on the way!

Event Details: event /40
Twitter: Marc Meyer(marc_meyer)
Website: Marc Meyer

Advancing the Discussion of Social Media & ROI


Topic: This discussion is focused more on the progression of a social media concept from strategy & planning to measurement & ROI.

Event Details: event /39
Twitter: Olivier Blanchard(thebrandbuilder)
Website: Olivier Blanchard

The Future of Socialnomics


Topic: Social Media is claiming more usage across all demographics than anything else in history. Will Facebook and Twitter stay on top or will a new network be introduced and turn them the way of MySpace? Consumers use social nets to stay in touch and join against causes. Will that change in the future? Why will they care? What will be the value in using these in the future? Charlene covers these topics and more.

Event Details: event /38
Twitter: Charlene Li(charleneli)
Website: Charlene Li

The Future of Advertising & the Role of the Agency


Topic: The world of advertising is changing rapidly. Agencies are facing new challenges as they transition from telling stories to inspiring others to tell them.

Event Details: event /37
Twitter: Edward Boches(edwardboches)
Website: Edward Boches

The Impact of Social Media in Government


Topic: Government 2.0 is being promoted as one of the most transformative trends in governance. But what does it mean? And what meaningful impact can social media have in the relationship between citizens and their government?

Event Details: event /36
Twitter: Kim Patrick Kobza(kpkfusion)
Website: Kim Patrick Kobza

Stop Campaigning and Start Conversing - The New Marketing Paradigm


Topic: Exploring the transformation from marketing campaigns to managing enduring customer conversations.

Event Details: event /35
Twitter: Tom Martin(tommartin)
Website: Tom Martin

November 17th: Rohit Bhargava


Topic: Twankers, Rock Stars & Gurus - Authenticity In A World of Exploding Egos

Event Details: event /34
Twitter: Rohit Bhargava(rohitbhargava)
Website: Rohit Bhargava

November 10th: Jacob Morgan


Topic: Social Media's Impact on Business (and ROI)

Event Details: event /33
Twitter: Jacob Morgan(jacobm)
Website: Jacob Morgan

November 3rd: Jason Falls


Topic: The Value of Twitter for Businesses

Event Details: event /32
Twitter: Jason Falls(JasonFalls)
Website: Jason Falls

Oct. 27th: Scott Monty


Topic: Ford's Fusion 41 Challenge - What Are We Missing?

Event Details: event /31
Twitter: Scott Monty(ScottMonty)
Website: Scott Monty

October 20th: C.C. Chapman


Topic: Disclosure and It's Effect on the Brand Marketing Ecosystem

Event Details: event /30
Twitter: C.C. Chapman(cc_chapman)
Website: C.C. Chapman

October 13th: Aaron Strout


Topic: Social CRM - Lipstick on CRM or Transformational Business Model?

Event Details: event /29
Twitter: Aaron Strout(aaronstrout)
Website: Aaron Strout

October 6th: Todd Defren


Topic: Where PR Belongs in the Corporate Pecking Order with Social Media

Event Details: event /28
Twitter: Todd Defren(tdefren)
Website: Todd Defren

September 29th: Brian Solis


Topic: Aligning the Brand Personality with the Personality of the Individual Representing the Brand

Event Details: event /27
Twitter: Brian Solis(BRIANSOLIS)
Website: Brian Solis

September 22nd: Ken Burbary


Topic: How Social Media can Influence a Next Generation of Listening - Consumer Insights 2.0

Event Details: event /26
Twitter: Ken Burbary(kenburbary)
Website: Ken Burbary

September 15th: Scott Hepburn


Topic: Social Media in a Regulated Industry

Event Details: event /25
Twitter: Scott Hepburn(ScottHepburn)
Website: Scott Hepburn

September 8th: Michael Brito


Topic: Does Social Engagement Increase Company’s Financial Performance?

Event Details: event /24
Twitter: Michael Brito (britopian)
Website: Michael Brito

September 1st: Valeria Maltoni


Topic: Uncovering Your Company's Hidden Assets…Your Social Employees!

Event Details: event /23
Twitter: Valeria Maltoni(ConversationAge)
Website: Valeria Maltoni

August 25th: Shannon Paul


Topic: Sponsored Conversations & What It Means for Businesses

Event Details: event /22
Twitter: Shannon Paul(Shannonpaul)
Website: Shannon Paul

August 17th: Connie Reece


Topic: Determining the Tipping Point in Social Media

Event Details: event /21
Twitter: Connie Reece (ConnieReece)
Website: Connie Reece

August 11th: Liz Strauss


Topic: A Business Guide to Macroblogging vs. Microblogging

Event Details: event /20
Twitter: Liz Strauss(LIZSTRAUSS)
Website: Liz Strauss

August 4th: Ann Handley


Topic: Content or Conversation. What drives more value for businesses?

Event Details: event /19
Twitter: Ann Handley(marketingProfs)
Website: Ann Handley

July 28: Chris Brogan


Topic: Lead Generation in a Social Media World

Event Details: event /18
Twitter: Chris Brogan(chrisbrogan)
Website: Chris Brogan

July 21st: Rachel Happe


Topic: Should Businesses use Social Networks or Communities…What’s the difference & Why should I care?

Event Details: event /17
Twitter: Rachel Happe(rhappe)
Website: Rachel Happe

July 14th: Jennifer Leggio


Topic: Social Media Fame-Does anyone outside the bubble even care?

Event Details: event /16
Twitter: Jennifer Leggio(Mediaphyter)
Website: Jennifer Leggio

July 7th: Keith Burtis


Topic: The Thorn on the Rose of Social Media?

Event Details: event /15
Twitter: Keith Burtis(keithburtis)
Website: Keith Burtis

June 30th: Lee Odden


Topic: SEO and Social Media a perfect mix or a Molotov cocktail?

Event Details: event /14
Twitter: Lee Odden(leeOdden)
Website: Lee Odden

Jun 23, Richard Binhammer


Topic: On top of developing your corporate brand across the new social media landscape and creating your personal brand as a result, there is an interesting question that is coming up with marrying your personal brand along with your company. What if you change jobs? What happens to either Brand if they are attached. What happens if your personal brand becomes stronger than the brand of your employer?

Event Details: event /13
Twitter: Richard Binhammer(richardatDELL)
Website: Richard Binhammer

June 16th: Toby Bloomberg


Topic: Deciding - now what & the who with of social media in your company. Often times when companies or organizations have been sold on the “why” of social media and have decided to incorporate social media into the fabric of their day to day operations, a few more questions crop up. Actually more than just a few. Should companies getting ready to roll out their social media initiatives care about the audience that they are getting to have conversations with? or do they just take the shotgun approach?

Event Details: event /12
Twitter: Toby Bloomberg(TobyDiva)
Website: Toby Bloomberg

June 9th: Arik Hanson


Topic: Is social media right for B2B? As more and more organizations struggle to stay relevant in the B2B marketplace, some are jumping into the fray of what is commonly called social media marketing. The assumption being that it could hold the key to organizational success. With increasing pressure and longer sales cycles in the B2B space, it seems many social media tools would be ideal for fostering stronger relationships with customers. So, why aren’t more B2B organizations engaging more regularly?

Event Details: event /11
Twitter: Arik Hanson(arikhanson)
Website: Arik Hanson

Paul Chaney: Jun 2nd


Topic: Throw Away Your Corporate Website!…or not? A look at Social CMS

Event Details: event /10
Twitter: Paul Chaney(pchaney)
Website: Paul Chaney

Geoff Livingston: May 26th


Topic: Corporate Cultures & Social Media – How to become a Change Agent for your company

Event Details: event /9
Twitter: Geoff Livingston(GeoffLiving)
Website: Geoff Livingston

David Alston: May 19th


Topic: Develop a Corporate Listening Grid

Event Details: event /8
Twitter: David Alston(davidalston)
Website: David Alston

Scott Stratten: May 12th


Topic: What are the best practices for companies to build their audiences using Social Media?

Event Details: event /7
Twitter: Scott Stratten(unmarketing)
Website: Scott Stratten

May 5th: Jason Falls


Topic: How to Win When Your Competitors are Losing, an advanced social media approach.

Event Details: event /6
Twitter: Jason Falls(JasonFalls)
Website: Jason Falls

April 28th: Danny Brown


Topic: The Role of Social Media and PR in Crisis Communications.

Event Details: event /5
Twitter: Danny Brown(dannybrown)
Website: Danny Brown

April 21st: Michael Long (The Red Recruiter)


Topic: Drawing the Line with Transparency in Job Search Efforts

Event Details: event /4
Twitter: Michael Long(theredrecruiter)
Website: Michael Long

April 14th: Jessica Lee


Topic: Adapting Corporate Cultures for the Social Enterprise – an Action Plan

Event Details: event /3
Twitter: Jessica Lee(jessica_lee)
Website: Jessica Lee

April 7th: Mack Collier


Topic: Cultural Changes in Businesses that are Needed to Embrace Social Media

Event Details: event /2
Twitter: Mack Collier(mackcollier)
Website: Mack Collier

March 31st: Beth Harte


Topic: Where is the world of social media moving to for businesses? Sometimes to make sense of where it is, we should look at where it's going. This session is designed to test the limits of where you thought social media fit and the potential of what it brings. For the sake of argument, let's say that Social Media is loosely made up of People, Interactions & Technology.

Event Details: event /1
Twitter: Beth Harte(BethHarte)
Website: Beth Harte
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