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Measuring Influence Versus Popularity?
Topic: Measuring Influence Versus Popularity?
Event Details: event /75
Twitter: Chuck Hemann(chuckhemann)
Website: Chuck Hemann
Archive

Building Your Reputation Using Social Media
Topic: Building Your Reputation Using Social Media
Event Details: event /74
Twitter: Kami Watson Husye(kamichat)
Website: Kami Watson Husye

Social Media for Non Profits
Topic: Social Media for Non Profits
Event Details: event /73
Twitter: Beth Kanter(kanter)
Website: Beth Kanter

The Lifespan of a Social Community
Topic: The Lifespan of a Social Community
Event Details: event /72
Twitter: Connie Bensen(cbensen)
Website: Connie Bensen

Creating a Social Media Strategy? Stop Wasting Your Time!
Topic: Creating a Social Media Strategy? Stop Wasting Your Time!
Event Details: event /71
Twitter: B.L. Ochman(whatsnext)
Website: B.L. Ochman

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?
Topic: Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?
Event Details: event /70
Twitter: Jay Baer(jaybaer)
Website: Jay Baer

Social media AND...
Topic: Social media AND...
Event Details: event /69
Twitter: Adam Cohen(adamcohen)
Website: Adam Cohen

Mobilizing Your Social Strategy
Topic: Mobilizing Your Social Strategy
Event Details: event /68
Twitter: Tom Edwards(theblackfin)
Website: Tom Edwards

How to Get Measureable Results From Your Facebook Presence
Topic: How to Get Measureable Results From Your Facebook Presence
Event Details: event /67
Twitter: Mari Smith(marismith)
Website: Mari Smith

How news brands use social media and social gadgets to connect with audience
Topic: How news brands use social media and social gadgets to connect with audience
Event Details: event /66
Twitter: Brian Dresher(bdresher)
Website: Brian Dresher

The New Digital Press Release
Topic: The New Digital Press Release
Event Details: event /65
Twitter: Shel Holtz(shelholtz)
Website: Shel Holtz

Social Media Data Management - Privacy, Security and Retention
Topic: Social Media Data Management - Privacy, Security and Retention
Event Details: event /64
Twitter: Ken Burbary(kenburbary)
Website: Ken Burbary

Crisis Management for BP Using Social Media
Topic: Crisis Management for BP Using Social Media
Event Details: event /63
Twitter: Gavin Heaton(servantofchaos)
Website: Gavin Heaton

Location Based Services: Marketing Euphoria or Building Block?
Topic: Location Based Services: Marketing Euphoria or Building Block?
Event Details: event /62
Twitter: Jason Keath(jakrose)
Website: Jason Keath

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept
Topic: Quick and Legal: How to Make Social Media Less Scary for the Legal Dept
Event Details: event /61
Twitter: Lucretia Pruitt(lucretiapruitt)
Website: Lucretia Pruitt

Facebook blowback: What's the upshot for social media?
Topic: Facebook blowback: What's the upshot for social media?
Event Details: event /60
Twitter: JD Lasica(jdlasica)
Website: JD Lasica

Is Retention the new acquisition in social media?
Topic: Is Retention the new acquisition in social media?
Event Details: event /59
Twitter: Joseph Jaffe(jaffejuice)
Website: Joseph Jaffe

Connecting With Consumers Through Social Media
Topic: Connecting With Consumers Through Social Media
Event Details: event /58
Twitter: Kyle Lacy(kyleplacy)
Website: Kyle Lacy

Managing the marketing mix-What's more effective?
Topic: Managing the marketing mix-What's more effective?
Event Details: event /57
Twitter: Amber Naslund(ambercadabra)
Website: Amber Naslund

Culture Shift: Is your company ready to go Social?
Topic: Culture Shift: Is your company ready to go Social?
Event Details: event /56
Twitter: Trey Pennington(treypennington)
Website: Trey Pennington

How do you manage the effectiveness of your social programs?
Topic: How do you manage the effectiveness of your social programs?
Event Details: event /55
Twitter: Tac Anderson(tacanderson)
Website: Tac Anderson

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Topic: This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Event Details: event /54
Twitter: Beth Harte(bethharte)
Website: Beth Harte

What location based social means to businesses
Topic: What location based social means to businesses
Event Details: event /53
Twitter: Jay Baer(jaybaer)
Website: Jay Baer

Characteristics of Highly Influencial Brands in Social Media
Topic: Characteristics of Highly Influencial Brands in Social Media
Event Details: event /52
Twitter: Tamar Weinberg(tamar)
Website: Tamar Weinberg

The Importance of a Content and Engagement Strategy in Social Media
Topic: The Importance of a Content and Engagement Strategy in Social Media
Event Details: event /51
Twitter: John Cass(johncass)
Website: John Cass

Customer Service's Role in Social Media
Topic: Customer Service's Role in Social Media
Event Details: event /50
Twitter: Frank Eliason(comcastcares)
Website: Frank Eliason

The Next Big Thing is So Last Year
Topic: The Next Big Thing is So Last Year
Event Details: event /49
Twitter: Greg Verdino(gregverdino)
Website: Greg Verdino

Social and the New Model For Market Segmentation
Topic: Social and the New Model For Market Segmentation
Event Details: event /48
Twitter: Ken Burbary(kenburbary)
Website: Ken Burbary

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones
Topic: Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones
Event Details: event /47
Twitter: Katie Delahaye Paine(kdpaine)
Website: Katie Delahaye Paine

Destruction of the Media Industry: Will We Be Better Off In the Long Run?
Topic: The News and Media industry was built out of a necessity to stay connected with an ever expanding world. Now that same industry is deconstructing as the world coninues to get smaller and smaller. How is that industry changing and what do companies need to do to adapt?
Event Details: event /46
Twitter: Paul Gillin(pgillin)
Website: Paul Gillin

Fear Factor. Understanding the value of adding social media to the mix.
Topic:
Event Details: event /45
Twitter: B.L. Ochman(whatsnext)
Website: B.L. Ochman

Twitterville - What's Happened, What's Coming
Topic: A look at how Twitter is changing your business. A look in the past and in the future from the authority himself.
Event Details: event /44
Twitter: Shel Israel(shelisrael)
Website: Shel Israel

The Social Media RFP: How to Get the Best Results
Topic: Every company is trying to figure out the best way to implement social media. Should we hire a person, a team? Should we outsource and to whom? Well if you want to bring in a consultant, agency or vendor to assist, then you need to take part in this discussion!
Event Details: event /43
Twitter: Maggie Fox(maggiefox)
Website: Maggie Fox

Socializing My Business – What Comes After the Chit-Chat?
Topic: As with any disruptive technology there are no shortages of short-sighted integration strategies. Initially the focus is around technology then people. Eventually we need to discover the best ways to integrate into our management and business practices.
Event Details: event /42
Twitter: Kristi Colvin(KrisColvin)
Website: Kristi Colvin

Engagement through Customer Service: Your Contact Center and Social Media
Topic: Developing customer relationships are about managing a series of defining moments with customers (ie: pleasant to talk to, was I treated with respect, was my inquiry answered timely, did rep answer or fulfill my question). Contact centers are traditionally very strong with telephone support so incorporating online social media into contact centers is certainly a challenge. There may be nothing as important however to developing a truly social enterprise.
Event Details: event /41
Twitter: Shashi Bellamkonda(shashib)
Website: Shashi Bellamkonda

The 2009 Roundup
Topic: Taking a breather this week to find out what you found most interesting during the chats and see what you are interested in learning more about in 2010. Great speaker line-up on the way!
Event Details: event /40
Twitter: Marc Meyer(marc_meyer)
Website: Marc Meyer

Advancing the Discussion of Social Media & ROI
Topic: This discussion is focused more on the progression of a social media concept from strategy & planning to measurement & ROI.
Event Details: event /39
Twitter: Olivier Blanchard(thebrandbuilder)
Website: Olivier Blanchard

The Future of Socialnomics
Topic: Social Media is claiming more usage across all demographics than anything else in history. Will Facebook and Twitter stay on top or will a new network be introduced and turn them the way of MySpace? Consumers use social nets to stay in touch and join against causes. Will that change in the future? Why will they care? What will be the value in using these in the future? Charlene covers these topics and more.
Event Details: event /38
Twitter: Charlene Li(charleneli)
Website: Charlene Li

The Future of Advertising & the Role of the Agency
Topic: The world of advertising is changing rapidly. Agencies are facing new challenges as they transition from telling stories to inspiring others to tell them.
Event Details: event /37
Twitter: Edward Boches(edwardboches)
Website: Edward Boches

The Impact of Social Media in Government
Topic: Government 2.0 is being promoted as one of the most transformative trends in governance. But what does it mean? And what meaningful impact can social media have in the relationship between citizens and their government?
Event Details: event /36
Twitter: Kim Patrick Kobza(kpkfusion)
Website: Kim Patrick Kobza

Stop Campaigning and Start Conversing - The New Marketing Paradigm
Topic: Exploring the transformation from marketing campaigns to managing enduring customer conversations.
Event Details: event /35
Twitter: Tom Martin(tommartin)
Website: Tom Martin

November 17th: Rohit Bhargava
Topic: Twankers, Rock Stars & Gurus - Authenticity In A World of Exploding Egos
Event Details: event /34
Twitter: Rohit Bhargava(rohitbhargava)
Website: Rohit Bhargava

November 10th: Jacob Morgan
Topic: Social Media's Impact on Business (and ROI)
Event Details: event /33
Twitter: Jacob Morgan(jacobm)
Website: Jacob Morgan

November 3rd: Jason Falls
Topic: The Value of Twitter for Businesses
Event Details: event /32
Twitter: Jason Falls(JasonFalls)
Website: Jason Falls

Oct. 27th: Scott Monty
Topic: Ford's Fusion 41 Challenge - What Are We Missing?
Event Details: event /31
Twitter: Scott Monty(ScottMonty)
Website: Scott Monty

October 20th: C.C. Chapman
Topic: Disclosure and It's Effect on the Brand Marketing Ecosystem
Event Details: event /30
Twitter: C.C. Chapman(cc_chapman)
Website: C.C. Chapman

October 13th: Aaron Strout
Topic: Social CRM - Lipstick on CRM or Transformational Business Model?
Event Details: event /29
Twitter: Aaron Strout(aaronstrout)
Website: Aaron Strout

October 6th: Todd Defren
Topic: Where PR Belongs in the Corporate Pecking Order with Social Media
Event Details: event /28
Twitter: Todd Defren(tdefren)
Website: Todd Defren

September 29th: Brian Solis
Topic: Aligning the Brand Personality with the Personality of the Individual Representing the Brand
Event Details: event /27
Twitter: Brian Solis(BRIANSOLIS)
Website: Brian Solis

September 22nd: Ken Burbary
Topic: How Social Media can Influence a Next Generation of Listening - Consumer Insights 2.0
Event Details: event /26
Twitter: Ken Burbary(kenburbary)
Website: Ken Burbary

September 15th: Scott Hepburn
Topic: Social Media in a Regulated Industry
Event Details: event /25
Twitter: Scott Hepburn(ScottHepburn)
Website: Scott Hepburn

September 8th: Michael Brito
Topic: Does Social Engagement Increase Company’s Financial Performance?
Event Details: event /24
Twitter: Michael Brito (britopian)
Website: Michael Brito

September 1st: Valeria Maltoni
Topic: Uncovering Your Company's Hidden Assets…Your Social Employees!
Event Details: event /23
Twitter: Valeria Maltoni(ConversationAge)
Website: Valeria Maltoni

August 25th: Shannon Paul
Topic: Sponsored Conversations & What It Means for Businesses
Event Details: event /22
Twitter: Shannon Paul(Shannonpaul)
Website: Shannon Paul

August 17th: Connie Reece
Topic: Determining the Tipping Point in Social Media
Event Details: event /21
Twitter: Connie Reece (ConnieReece)
Website: Connie Reece

August 11th: Liz Strauss
Topic: A Business Guide to Macroblogging vs. Microblogging
Event Details: event /20
Twitter: Liz Strauss(LIZSTRAUSS)
Website: Liz Strauss

August 4th: Ann Handley
Topic: Content or Conversation. What drives more value for businesses?
Event Details: event /19
Twitter: Ann Handley(marketingProfs)
Website: Ann Handley

July 28: Chris Brogan
Topic: Lead Generation in a Social Media World
Event Details: event /18
Twitter: Chris Brogan(chrisbrogan)
Website: Chris Brogan

July 21st: Rachel Happe
Topic: Should Businesses use Social Networks or Communities…What’s the difference & Why should I care?
Event Details: event /17
Twitter: Rachel Happe(rhappe)
Website: Rachel Happe

July 14th: Jennifer Leggio
Topic: Social Media Fame-Does anyone outside the bubble even care?
Event Details: event /16
Twitter: Jennifer Leggio(Mediaphyter)
Website: Jennifer Leggio

July 7th: Keith Burtis
Topic: The Thorn on the Rose of Social Media?
Event Details: event /15
Twitter: Keith Burtis(keithburtis)
Website: Keith Burtis

June 30th: Lee Odden
Topic: SEO and Social Media a perfect mix or a Molotov cocktail?
Event Details: event /14
Twitter: Lee Odden(leeOdden)
Website: Lee Odden

Jun 23, Richard Binhammer
Topic: On top of developing your corporate brand across the new social media landscape and creating your personal brand as a result, there is an interesting question that is coming up with marrying your personal brand along with your company. What if you change jobs? What happens to either Brand if they are attached. What happens if your personal brand becomes stronger than the brand of your employer?
Event Details: event /13
Twitter: Richard Binhammer(richardatDELL)
Website: Richard Binhammer

June 16th: Toby Bloomberg
Topic: Deciding - now what & the who with of social media in your company. Often times when companies or organizations have been sold on the “why” of social media and have decided to incorporate social media into the fabric of their day to day operations, a few more questions crop up. Actually more than just a few. Should companies getting ready to roll out their social media initiatives care about the audience that they are getting to have conversations with? or do they just take the shotgun approach?
Event Details: event /12
Twitter: Toby Bloomberg(TobyDiva)
Website: Toby Bloomberg

June 9th: Arik Hanson
Topic: Is social media right for B2B? As more and more organizations struggle to stay relevant in the B2B marketplace, some are jumping into the fray of what is commonly called social media marketing. The assumption being that it could hold the key to organizational success. With increasing pressure and longer sales cycles in the B2B space, it seems many social media tools would be ideal for fostering stronger relationships with customers. So, why aren’t more B2B organizations engaging more regularly?
Event Details: event /11
Twitter: Arik Hanson(arikhanson)
Website: Arik Hanson

Paul Chaney: Jun 2nd
Topic: Throw Away Your Corporate Website!…or not? A look at Social CMS
Event Details: event /10
Twitter: Paul Chaney(pchaney)
Website: Paul Chaney

Geoff Livingston: May 26th
Topic: Corporate Cultures & Social Media – How to become a Change Agent for your company
Event Details: event /9
Twitter: Geoff Livingston(GeoffLiving)
Website: Geoff Livingston

David Alston: May 19th
Topic: Develop a Corporate Listening Grid
Event Details: event /8
Twitter: David Alston(davidalston)
Website: David Alston

Scott Stratten: May 12th
Topic: What are the best practices for companies to build their audiences using Social Media?
Event Details: event /7
Twitter: Scott Stratten(unmarketing)
Website: Scott Stratten

May 5th: Jason Falls
Topic: How to Win When Your Competitors are Losing, an advanced social media approach.
Event Details: event /6
Twitter: Jason Falls(JasonFalls)
Website: Jason Falls

April 28th: Danny Brown
Topic: The Role of Social Media and PR in Crisis Communications.
Event Details: event /5
Twitter: Danny Brown(dannybrown)
Website: Danny Brown

April 21st: Michael Long (The Red Recruiter)
Topic: Drawing the Line with Transparency in Job Search Efforts
Event Details: event /4
Twitter: Michael Long(theredrecruiter)
Website: Michael Long

April 14th: Jessica Lee
Topic: Adapting Corporate Cultures for the Social Enterprise – an Action Plan
Event Details: event /3
Twitter: Jessica Lee(jessica_lee)
Website: Jessica Lee

April 7th: Mack Collier
Topic: Cultural Changes in Businesses that are Needed to Embrace Social Media
Event Details: event /2
Twitter: Mack Collier(mackcollier)
Website: Mack Collier

March 31st: Beth Harte
Topic: Where is the world of social media moving to for businesses? Sometimes to make sense of where it is, we should look at where it's going. This session is designed to test the limits of where you thought social media fit and the potential of what it brings. For the sake of argument, let's say that Social Media is loosely made up of People, Interactions & Technology.
Event Details: event /1
Twitter: Beth Harte(BethHarte)
Website: Beth Harte

