#sm139

Can social media move the needle for brands during the holidays?

Date / Time: 2011-12-13

Moderator: Kary Delaria (KaryD)

Moderator Website: http://www.kaneconsulting.biz

+ More

Topic Questions Discussed

Q1:  

Coming Soon

Q2:  

Coming Soon

Q3:  

Coming Soon

Review the #sm139 event transcript

Archive

#sm138

An introvert's approach to leveraging social media for business success

Date / Time: 2011-12-06

Moderator: Lisa Petrilli (LisaPetrilli)

Moderator Website: http://www.lisapetrilli.com/

+ More

Topic Questions Discussed

Q1:  

Does social media create a false image of people? Of companies?

Q2:  

Does social media level the playing field for introverts?

Q3:  

How could an introvert leverage the social web successfully?

Review the #sm138 event transcript

#sm137

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

Date / Time: 2011-11-29

Moderator: Meg Fowler Tripp (megtripp)

Moderator Website: http://www.megfowler.com/

+ More

Topic Questions Discussed

Q1:  

How has social integration changed the way you communicate across all your marketing channels?

Q2:  

What needs to change about your copy/pitch -- besides adding "Follow us on Twitter!" to all your emails?

Q3:  

Has the social era changed your seasonal marketing?

Review the #sm137 event transcript

#sm136

The rise of the social index and its impact on influence

Date / Time: 2011-11-15

Moderator: Chuck Hemann (chuckhemann)

Moderator Website: http://chuckhemann.com

+ More

Topic Questions Discussed

Q1:  

What is the purpose of a social index? Why do we need social indices?

Q2:  

How does knowing someone�s Twitter and Facebook numbers affect how you treat them?

Q3:  

How accurate are the current services and Do we need an aggregate score of all the indices out there to get a "real score"?

Review the #sm136 event transcript

#sm135

Social Media for Crisis Planning & Response

Date / Time: 2011-11-08

Moderator: Erik Deckers (edeckers)

Moderator Website: http://problogservice.com

+ More

Topic Questions Discussed

Q1:  

How can social be used in crisis communications?

Q2:  

What do companies need to do today in order to be able to use social in a crisis?

Q3:  

Can social predict events before they happen?

Review the #sm135 event transcript

#sm134

Informal Tweet Chat Event

Date / Time: 2011-11-01

Moderator: Apple Box Studios (AppleBoxStudios)

Moderator Website: http://www.appleboxs.com

+ More

Topic Questions Discussed

Q1:  

What are clients expecting from agencies in the world of social?what should they expect?

Q2:  

Who should own the conversation?

Q3:  

Is UGC making it easier or worse for agencies?

Review the #sm134 event transcript

#sm132

Separating the Personal & Professional in Social Media...or Not

Date / Time: 2011-10-18

Moderator: Kat French (KatFrench)

Moderator Website: http://thatdarnkat.com

+ More

Topic Questions Discussed

Q1:  

How do you avoid accidentally mixing up personal & client/employer accounts a la Chrysler/Red Cross?

Q2:  

How do you avoid appearing to develop your personal platform at employer/client expense?

Q3:  

How much should any personal crises show up in your professional streams?

Review the #sm132 event transcript

#sm131

Influence and #Brandfail

Date / Time: 2011-10-11

Moderator: Arik Hanson (arikhanson)

Moderator Website: http://www.arikhanson.com

+ More

Topic Questions Discussed

Q1:  

How should a Brand define results of a social media campaign? (this will conjure measurement, ROI, etc and we can respond to people �what about influencers�)

Q2:  

How much should Brands rely on influencers for results during social media campaign?

Q3:  

Are media influencers just as important as Brand influencers?

Review the #sm131 event transcript

#sm130

Social Search: Don't Miss the Opportunity

Date / Time: 2011-10-04

Moderator: Sean McGinnis (SeanMcGinnis)

Moderator Website: http://12most.com/

+ More

Topic Questions Discussed

Q1:  

What are the intersections between social and search and what engines are most important?

Q2:  

How should the combination of social and search change the way we market to consumers/businesses?

Q3:  

Will social signals change the search market in any meaningful way? Why or why not?

Review the #sm130 event transcript

#sm129

#sm129

Date / Time: 2011-09-27

Moderator: Lauren Vargas (vargasl)

Moderator Website: http://rootreport.com

+ More

Topic Questions Discussed

Q1:  

How do you measure impact within your community?

Q2:  

How do you differentiate and/or blend quantitative and qualitative metrics?

Q3:  

How do you measure cmty efforts if management is outsourced?

Review the #sm129 event transcript

#sm128

The Twitter (R)evolution

Date / Time: 2011-09-20

Moderator: TomMartin (TomMartin)

Moderator Website: http://www.tommartin.typepad.com

+ More

Topic Questions Discussed

Q1:  

Is Twitter really all about engagement?

Q2:  

Why do you follow the PEOPLE/BRANDS you follow on Twitter?

Q3:  

What kind of Twitter user are you / why?

Review the #sm128 event transcript

#sm127

Journalism & Good Content are Finally Converging

Date / Time: 2011-09-13

Moderator: Jeff Cutler (JeffCutler)

Moderator Website: http://jeffcutler.com

+ More

Topic Questions Discussed

Q1:  

What outlets do you use to get your news today?

Q2:  

Who creates the best content: Journalists or Citizens? Why?

Q3:  

What are the attributes of a good journalist today?

Review the #sm127 event transcript

#sm126

The Role of Education in Social Media

Date / Time: 2011-09-06

Moderator: Steve Olenski (steveolenski)

Moderator Website: http://stargroup1.com

+ More

Topic Questions Discussed

Q1:  

Is there an actual business case with social media for educators and students?

Q2:  

Is the mixing of the 2 inevitable? Is it much ado about nothing?

Q3:  

Who is more at risk? Students or educators

Review the #sm126 event transcript

#sm125

Fear and Loathing in Content Creation

Date / Time: 2011-08-30

Moderator: Toby Bloomberg (TobyDiva)

Moderator Website: http://bloombergmarketing.blogs.com

+ More

Topic Questions Discussed

Q1:  

Where is the sweet spot these days, in content creation or distribution?

Q2:  

How is blogging/content development changing or maturing for companies?

Q3:  

How do companies need to adapt around content?

Review the #sm125 event transcript

#sm124

Centers of Excellence

Date / Time: 2011-08-23

Moderator: Sonny Gill (sonnygill)

Moderator Website: http://www.sonnygill.com

+ More

Topic Questions Discussed

Q1:  

What is a CoE and what are the benefits?

Q2:  

How do you start a CoE at your company?

Q3:  

How do you sell/engage Execs in a CoE?

Review the #sm124 event transcript

#sm123

Content is King: Blogging for the Top of the Sales Funnel

Date / Time: 2011-08-16

Moderator: Shelly Kramer (ShellyKramer)

Moderator Website: http://www.v3im.com

+ More

Topic Questions Discussed

Q1:  

How should you use corporate blogging as part of your overall content marketing strategy?

Q2:  

Corporate blogging and SEO - does it really matter?

Q3:  

How do you show the ROI of corporate blogging?

Review the #sm123 event transcript

#sm122

Can a Personal Brand Coexist Within a Corporate Ecosystem

Date / Time: 2011-08-09

Moderator: Daria Steigman (dariasteigman)

Moderator Website: http://steigmancommunications.com

+ More

Topic Questions Discussed

Q1:  

Personal branding � good idea or bad idea?

Q2:  

Can a personal brand coexist within a corporate ecosystem? Can your stars be stars and keep your brand intact?

Q3:  

Is it okay for companies to ban their employees from blogging?

Review the #sm122 event transcript

#sm121

Trolls or Contrarians? The food chain of social media

Date / Time: 2011-08-02

Moderator: Peggy Fitzpatrick (PegFitzpatrick)

Moderator Website: http://pegfitzpatrick.com

+ More

Topic Questions Discussed

Q1:  

How should we address a troll like or contrarian type action within the walls of social media? Acknowledge it? or Let it go?

Q2:  

From a marketers standpoint, is there any value to a troll or a contrarian?

Q3:  

Have you ever experienced any negative or aggressive behaviors within Social Media? What did you do about it?

Review the #sm121 event transcript

#sm120

Welcome to the Big Data Era, How do Marketers Cope?

Date / Time: 2011-07-26

Moderator: Ken Burbary (kenburbary)

Moderator Website: http://www.kenburbary.com/

+ More

Topic Questions Discussed

Q1:  

What types of data (digital, social, mobile) do marketers need to capture, track and analyze to effectively understand consumers in this era?

Q2:  

Who (which group/function) should be responsible for the planning, collection and analysis of consumer data?

Q3:  

How long will companies and organizations have to wait for the "big data" phenomenon to kick in and realize the benefits?

Review the #sm120 event transcript

#sm119

Develop Your Social Business

Date / Time: 2011-07-19

Moderator: Maria Ogneva (themaria)

Moderator Website: http://socialsilk.com

+ More

Topic Questions Discussed

Q1:  

What does it mean to have a social business?

Q2:  

List some steps you need to integrate social into existing processes.

Q3:  

How do you know when you have a Social Business (as defined before)?

Review the #sm119 event transcript

#sm118

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Date / Time: 2011-07-12

Moderator: Tom Webster (webby2001)

Moderator Website: http://brandsavant.com

+ More

Topic Questions Discussed

Q1:  

If you transact business *offline*, how can social media help in relation to that business?

Q2:  

What are some ways to measure the impact social has on your offline business?

Q3:  

Given all the things you could do to support your offline business, do you know the *opportunity cost* of social?

Review the #sm118 event transcript

#sm117

Blood from a turnip or can social drive sales in B2B?

Date / Time: 2011-06-28

Moderator: Kate Buck Jr (katebuckjr)

Moderator Website: http://kbjonline.com/

+ More

Topic Questions Discussed

Q1:  

What Should the primary objective of B2B social media marketing be? To generate leads or drive sales? To have conversations??

Q2:  

What are the best platforms for B2B social media practioners to use? How should they be used?

Q3:  

Is social media an effective tactic for B2B sales and or marketing?

Review the #sm117 event transcript

#sm116

Building Relationships: Choose Your Social Network Wisely

Date / Time: 2011-06-21

Moderator: Chuck Hemann (chuckhemann)

Moderator Website: http://chuckhemann.com

+ More

Topic Questions Discussed

Q1:  

A new study from Pew says Facebook users are more trusting than other people, Agree? Why/Why not?

Q2:  

Which social networks are best for brands to develop relationships on?

Q3:  

Developing online relationships, do Brands have to message 1-to-1, Brand-to-1, Brand-to-many?

Review the #sm116 event transcript

#sm115

Love All Your Children The Same: Managing Multiple Social Brands

Date / Time: 2011-06-14

Moderator: Tamsen S. McMahon (tamadear)

Moderator Website: http://personalcartography.com

+ More

Topic Questions Discussed

Q1:  

What's your biggest challenge/opportunity when managing multiple brands?

Q2:  

Can you use the same team to manage multiple brands?

Q3:  

How do you connect the team(s) to business objectives for different brands?

Review the #sm115 event transcript

#sm114

What should we be measuring in social media?

Date / Time: 2011-06-07

Moderator: Jason Falls (JasonFalls)

Moderator Website: http://www.socialmediaexplorer.com/

+ More

Topic Questions Discussed

Q1:  

Are you trusting the results that you get when you measure social?

Q2:  

What is the best way to get actionable insights from social data? Can it be automated or is it a manual process?

Q3:  

How important or how "good" is the social data that is in front of Facebook's firewall?

Review the #sm114 event transcript

#sm113

Social Business

Date / Time: 2011-05-31

Moderator: Michael Brito (Britopian)

Moderator Website: http://www.britopian.com

+ More

Topic Questions Discussed

Q1:  

What is the difference between a social brand and a social business?

Q2:  

What has caused companies to begin to humanize their business operations?

Q3:  

What are the key attributes of a social business?

Review the #sm113 event transcript

#sm112

Does Public Relations Get The "Message" in Social Media

Date / Time: 2011-05-24

Moderator: Kellye Crane (KellyeCrane)

Moderator Website: http://soloprpro.com

+ More

Topic Questions Discussed

Q1:  

Has PR become a dirty word in social media?

Q2:  

Is there a place for �messaging� on social networks?

Q3:  

Can a marketing exec have authority on social media topics without directly participating?

Review the #sm112 event transcript

#sm111

Do Influencers Or Customers Buy Your Products?

Date / Time: 2011-05-17

Moderator: Matt Ridings (techguerilla)

Moderator Website: http://www.techguerilla.com

+ More

Topic Questions Discussed

Q1:  

Can a 'influencer' with 500 followers be as influential as someone with 500,000?

Q2:  

If context is so critical to understanding influence, do tools such as Klout have value? To whom?

Q3:  

How can we migrate from 'influencer' programs to 'advocate' programs?

Review the #sm111 event transcript

#sm110

The disruptive forces of social content

Date / Time: 2011-05-10

Moderator: Erika Napoletano (RedheadWriting)

Moderator Website: http://www.redheadwriting.com

+ More

Topic Questions Discussed

Q1:  

What responsibilities do digital publishers (bloggers, news outlets, etc) have towards their audience?

Q2:  

Is a blog really a blog if the author/publisher turns off comments?

Q3:  

What do you feel is proper attribution for photos and excerpts from other published sources?

Review the #sm110 event transcript

#sm109

Changing the Customer Satisfaction Approach with Social Media

Date / Time: 2011-05-03

Moderator: Meg Fowler (megfowler)

Moderator Website: http://www.megfowler.com

+ More

Topic Questions Discussed

Q1:  

What is a good customer satisfaction score today -- and why have/haven't our goals changed?

Q2:  

Is the customer always right in social media?

Q3:  

How can companies shift to respond to the new reality of customer satisfaction?

Review the #sm109 event transcript

#sm108

"Content Curation" Hype or Solution

Date / Time: 2011-04-26

Moderator: Marc Meyer (Marc_Meyer)

Moderator Website: http://digitalresponsemarketing.com

+ More

Topic Questions Discussed

Q1:  

How do large brands create content to sell product that doesn't seem so "salesy"? Is that possible?

Q2:  

Is content curation a viable term to describe success in social media?

Q3:  

What does the future of content look like?

Review the #sm108 event transcript

#sm107

Is Twitter Massively Overrated?

Date / Time: 2011-04-19

Moderator: Jay Baer (jaybaer)

Moderator Website: http://www.convinceandconvert.com

+ More

Topic Questions Discussed

Q1:  

Just 8% of the USA uses Twitter. Why is it such a big deal?

Q2:  

In what circumstances is Twitter NOT a viable tactic for companies?

Q3:  

How should companies decide where to participate in social media?

Review the #sm107 event transcript

#sm106

What kind of training / education / experience "qualifies" you to do social strategy?

Date / Time: 2011-04-12

Moderator: John Cass (johncass)

Moderator Website: http://pr.typepad.com

+ More

Topic Questions Discussed

Q1:  

If you work in social business / have social components to your job, what aspects of your background come in to play most often, day-to-day -- and what types of experiences do you wish you'd had more of to prepare you for your current role?

Q2:  

Is a facility with social media more a function of temperament, or training?

Q3:  

If you're starting a social media initiative in your company, would you tend to hire from within and train someone for the role (with consulting, workshops, conferences, etc.) or hire someone from outside your company with social business experience?

Review the #sm106 event transcript

#sm105

What kind of training / education / experience "qualifies" you to do social strategy?

Date / Time: 2011-04-05

Moderator: Meg Fowler (megfowler)

Moderator Website: http://www.megfowler.com

+ More

Topic Questions Discussed

Q1:  

If you work in social business / have social components to your job, what aspects of your background come in to play most often, day-to-day - and what types of experiences do you wish you'd had more of to prepare you for your current role?

Q2:  

Is a facility with social media more a function of temperament, or training?

Q3:  

If you're starting a social media initiative in your company. would you tend to hire from within and train someone for the role (with consulting, workshops, conferences, etc.) or hire someone from outside your company with social business experience?

Review the #sm105 event transcript

#sm104

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Date / Time: 2011-03-29

Moderator: Alex de Carvalho (alexdc)

Moderator Website: http://alexdc.org/

+ More

Topic Questions Discussed

Q1:  

How is social impacting retail sales?

Q2:  

How does Facebook, LBS (Location), Group Buying change brick & mortar?

Q3:  

What is most important with social commerce - Branding, promotions, experience - and why?

Review the #sm104 event transcript

#sm103

Social Media in a content economy

Date / Time: 2011-03-22

Moderator: Michelle Tripp (michelletripp)

Moderator Website: http://michelletripp.com

+ More

Topic Questions Discussed

Q1:  

What is a "content economy" and is your organization reengineering for it?

Q2:  

What are some ideas for packaging and promoting a brand's content in the new economy?

Q3:  

What kinds of content will have the most impact in a content economy? Why?

Review the #sm103 event transcript

#sm102

Communicating Specifically To The Masses: Social Content Management

Date / Time: 2011-03-15

Moderator: Beth Harte (BethHarte)

Moderator Website: http://www.theharteofmarketing.com/

+ More

Topic Questions Discussed

Q1:  

Is individual communications (socially) the same as micro-segmentation in social?

Q2:  

Is communicating socially to micro-segments too daunting or just what companies need to stay competitive?

Q3:  

How do you scale personalized communications whether social or targeted?

Review the #sm102 event transcript

#sm101

Is pulling a bonehead move the new "strategy" for some brands?

Date / Time: 2011-03-08

Moderator: Shelly Kramer (shellykramer)

Moderator Website: http://www.v3im.com/

+ More

Topic Questions Discussed

Q1:  

What is best way to combat a blowup today versus 2 years ago?

Q2:  

Do brands seem to be using crises as "free" promotional tools?

Q3:  

Do consumers REALLY pay attention to crises and does it impact buying behavior?

Review the #sm101 event transcript

#sm100

Can PR & Advertising Work together on social?

Date / Time: 2011-03-01

Moderator: Elizabeth Sosnow (elizabethsosnow)

Moderator Website: http://blog.blisspr.com/

+ More

Topic Questions Discussed

Q1:  

Is it realistic to think that Advertising and PR can collaborate on social and what roles should they "own" in a joint pitch?

Q2:  

Does PR over-rate its capabilities in SM or does it under-rate advertising's SM potential?

Q3:  

How many of your current social media campaigns fall into the "promoter" vs. "brand builder" buckets?

Review the #sm100 event transcript

#sm99

Government & Social Media: The Global & Local Impacts

Date / Time: 2011-02-22

Moderator: Alexander B. Howard (digiphile)

Moderator Website: http://radar.oreilly.com/alexh/

+ More

Topic Questions Discussed

Q1:  

How effective is own government using social media in the Middle East? (and how other governments are blocking, censoring or filtering it)

Q2:  

How citizens are using social media at home?

Q3:  

What privacy, security and identity issues are raised by those trends

Review the #sm99 event transcript

#sm98

Social media training: who needs it?

Date / Time: 2011-02-15

Moderator: Carri Bugbee (CarriBugbee)

Moderator Website: http://carribugbee.com

+ More

Topic Questions Discussed

Q1:  

What should training programs focus on?

Q2:  

Who should provide the training?

Q3:  

What staff members should be trained?

Review the #sm98 event transcript

#sm97

Unleashing Consumer Insights with Social Media

Date / Time: 2011-02-08

Moderator: Diane Hessan (communispaceceo)

Moderator Website: http://www.communispace.com

+ More

Topic Questions Discussed

Q1:  

There is so much information on the web today. What's the difference between info & insight?

Q2:  

What are the best strategies for engaging consumers & getting them to open up their lives online?

Q3:  

Other than the standard Dell/Starbucks stories, what companies do you think are great at listening online?

Review the #sm97 event transcript

#sm96

The Rise of the Brand Experience

Date / Time: 2011-02-01

Moderator: Michelle Tripp (michelletripp)

Moderator Website: http://michelletripp.com/

+ More

Topic Questions Discussed

Q1:  

Who should be front and center in conversation: The brand name or the brand's communicator?

Q2:  

Are consumers more likely to buy because of the brand promise or the brand experience?

Q3:  

How can brands create experiences in a social world?

Review the #sm96 event transcript

#sm95

How to plan a global social media initiative

Date / Time: 2011-01-25

Moderator: Ken Burbary (kenburbary)

Moderator Website: http://www.kenburbary.com

+ More

Topic Questions Discussed

Q1:  

How is social media consumer behavior evolving globally?

Q2:  

What model should companies use to manage social media initiatives globally? (centralized, decentralized, hybrid)?

Q3:  

How can companies understand consumer social media usage across different markets & countries?

Review the #sm95 event transcript

#sm94

Facing conflict on social networks

Date / Time: 2011-01-18

Moderator: Meg Fowler (megfowler)

Moderator Website: http://megfowler.com

+ More

Topic Questions Discussed

Q1:  

What are the key steps a business can/should take in dealing with conflict online (issues w/ cust. serv., reputation, PR, etc.)?

Q2:  

How do you face conflict when you're managing a community? Can communities exist without it? Should they?

Q3:  

What is your personal approach for dealing with conflict online?

Review the #sm94 event transcript

#sm93

How do you cope with online distraction?

Date / Time: 2011-01-11

Moderator: Alexandra Samuel (awsamuel)

Moderator Website: http://www.alexandrasamuel.com/

+ More

Topic Questions Discussed

Q1:  

What should managers' role be in ensuring employee social media activities are productive rather than merely distraction?

Q2:  

What strategies and tactics can business people use to focus their social engagements online?

Q3:  

When do you deliberately use social media as a distraction? What do you lose by avoiding boredom?

Review the #sm93 event transcript

#sm92

Social Media and Commerce for Business

Date / Time: 2011-01-04

Moderator: Augie Ray (augieray)

Moderator Website: http://blogs.forrester.com/augie_ray

+ More

Topic Questions Discussed

Q1:  

How is social affecting online consumer purchases?

Q2:  

How is social affecting off-line/in-store purchases?

Q3:  

What are top 10 things to consider when setting up social commerce?

Review the #sm92 event transcript

#sm91

Radical Transparency in social media

Date / Time: 2010-12-21

Moderator: Jason Falls (JasonFalls)

Moderator Website: http://www.socialmediaexplorer.com

+ More

Topic Questions Discussed

Q1:  

What is a business's obligation with consumer�s digital right to privacy?

Q2:  

Who should regulate digital privacy - gov't or industry groups?

Q3:  

What are the moral implications for businesses and digital rights to privacy?

Review the #sm91 event transcript

#sm90

Using Video and YouTube to reach and influence audiences

Date / Time: 2010-12-14

Moderator: Andrew Mueller (andrewmueller)

Moderator Website: http://www.muellerandrew.com

+ More

Topic Questions Discussed

Q1:  

What types of video work to reach and affect audiences?

Q2:  

Is YouTube being used effectively by brands? Examples.

Q3:  

How do Google TV, Apple TV and others change the game?

Review the #sm90 event transcript

#sm89

Social Influence: Meaningful?

Date / Time: 2010-12-07

Moderator: Shelly Kramer (shellykramer)

Moderator Website: http://www.v3im.com/blog

+ More

Topic Questions Discussed

Q1:  

How do you find influencers?

Q2:  

Can you create influencers?

Q3:  

Is Social Influence a meaningful goal for companies?

Review the #sm89 event transcript

#sm88

Apply Your Social Media Experience In Government

Date / Time: 2010-11-30

Moderator: John F Moore (JohnFMoore)

Moderator Website: http://govinthelab.com

+ More

Topic Questions Discussed

Q1:  

What is "Open Gov" or "Gov2.0"?

Q2:  

How can business work with Local/State Gov in social?

Q3:  

What do social businesses need to know to work with Government?

Review the #sm88 event transcript

#sm87

Transform Your Marketing Department into a Publishing Department

Date / Time: 2010-11-23

Moderator: Joe Pulizzi (juntajoe)

Moderator Website: http://blog.junta42.com

+ More

Topic Questions Discussed

Q1:  

How does media and publishing relate to marketing and branding?

Q2:  

What's the difference between what a real publisher or media company does versus a brand?

Q3:  

What's the setup look like in a non-media company brand?

Review the #sm87 event transcript

#sm86

Enterprise Social Media: Working For Your Online Advocates

Date / Time: 2010-11-16

Moderator: Chris Kieff (ckieff)

Moderator Website: http://www.1goodreason.com

+ More

Topic Questions Discussed

Q1:  

What is the best way to find advocates in social media?

Q2:  

Now that we've identified advocates, how do you build relationships with them?

Q3:  

How do you enable them to carry your message virally?

Review the #sm86 event transcript

#sm85

Bootstrapping Your Social Programs

Date / Time: 2010-11-09

Moderator: Mack Collier (mackcollier)

Moderator Website: http://goo.gl/uZ05W

+ More

Topic Questions Discussed

Q1:  

What are some methods that can be used?

Q2:  

What are some tools that can be used?

Q3:  

Provide some case studies in both large and small companies?

Review the #sm85 event transcript

#sm84

The Social Customer...and What Brands Need To Know

Date / Time: 2010-11-02

Moderator: Chris Carfi (ccarfi)

Moderator Website: http://www.socialcustomer.com

+ More

Topic Questions Discussed

Q1:  

How has the social customer changed since 2004?

Q2:  

How does mobile affect the social customer?

Q3:  

Where does the �brand� actually meet with the social customer online?

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#sm83

Social Media Content Strategy

Date / Time: 2010-10-26

Moderator: Eve Mayer Orsburn (socialmediadel)

Moderator Website: http://socialmediadelivered.com

+ More

Topic Questions Discussed

Q1:  

Why is a SM content strategy important?

Q2:  

How can you make content really work for your business?

Q3:  

What are the key components of a good content marketing strategy?

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#sm82

Knowing Your Customer As Well As They Know You Through Social

Date / Time: 2010-10-19

Moderator: Tim Hayden (TheTimHayden)

Moderator Website: http://timhayden.com

+ More

Topic Questions Discussed

Q1:  

What "offline" touchpoints do you leverage to drive online engagement (social)?

Q2:  

When do you provide a mobile app vs a mobile website?

Q3:  

What can you use socially to "learn" more about your customers?

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#sm81

Ideation: Driving Innovation or Just talk?

Date / Time: 2010-10-12

Moderator: Jason Breed (jasonbreed)

Moderator Website: http://hashtagsocialmedia.com

+ More

Topic Questions Discussed

Q1:  

What's the difference between ideation, innovation, suggestion box?

Q2:  

When do you make ideas open for public rating?

Q3:  

What are key factors in making innovation programs successful?

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#sm80

Are We at the End of the Social Side of Networking?

Date / Time: 2010-10-05

Moderator: Augie Ray (augieray)

Moderator Website: http://blogs.forrester.com/augie_ray

+ More

Topic Questions Discussed

Q1:  

Is there too much content being created?

Q2:  

What will marketers do if fewer are willing to generate new content?

Q3:  

How will social networks change with more joiners and less creators?

Review the #sm80 event transcript

#sm79

Professionalization of the Social Media Industry

Date / Time: 2010-09-28

Moderator: Chris Heuer (chrisheuer)

Moderator Website: http://socialmediaclub.org

+ More

Topic Questions Discussed

Q1:  

How do you determine a professional from a wanna be?

Q2:  

Does the bucket term "Social" need to be broken into specialties?

Q3:  

What pieces of social can you learn from books? From experience?

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#sm78

Does Pharma REALLY have anything to offer in social networking?

Date / Time: 2010-09-21

Moderator: Steve Woodruff (swoodruff)

Moderator Website: http://www.SteveWoodruff.com

+ More

Topic Questions Discussed

Q1:  

I think pharma companies are generally evil and I don't want to hear from them. Am I right?

Q2:  

I have health questions and would really like to hear from these companies. Can they talk?

Q3:  

What are pharma companies actually doing in the social space, and is it worth anything?

Review the #sm78 event transcript

#sm77

Living on Borrowed Time? The Ad Agency Model is Changing

Date / Time: 2010-09-14

Moderator: Hank Wasiak (hankwasiak)

Moderator Website: http://www.hankwasiak.com

+ More

Topic Questions Discussed

Q1:  

What do Brands expect from agencies today and are they delivering?

Q2:  

How has social media altered the creative process and deployment of marketing communications programs?

Q3:  

What does the agency of the future look like?

Review the #sm77 event transcript

#sm76

SCRM and the Value to Organizations

Date / Time: 2010-09-07

Moderator: R Ray Wang (rwang0)

Moderator Website: http://blog.softwareinsider.org

+ More

Topic Questions Discussed

Q1:  

What are the basic tenents of SCRM?

Q2:  

How can you begin to tie social into existing CRM?

Q3:  

Build a list of useful SCRM use cases.

Review the #sm76 event transcript

#sm75

Measuring Influence Versus Popularity?

Date / Time: 2010-08-31

Moderator: Chuck Hemann (chuckhemann)

Moderator Website: http://chuckhemann.com

+ More

Topic Questions Discussed

Q1:  

How do you define influence and popularity?

Q2:  

What metrics can help define influence or popularity?

Q3:  

Which (popularity or influence) is more important?

Review the #sm75 event transcript

#sm74

Building Your Reputation Using Social Media

Date / Time: 2010-08-24

Moderator: Kami Watson Husye (kamichat)

Moderator Website: http://overtonecomm.blogspot.com/

+ More

Topic Questions Discussed

Q1:  

Is reputation more important than a "personal brand" in #socialmedia?

Q2:  

Be it a personal or professional crisis, what is your plan for handling a negative backlash in #socialmedia?

Q3:  

How do you scale online success for an organization or individual as your reputation grows? #socialmedia

Review the #sm74 event transcript

#sm73

Social Media for Non Profits

Date / Time: 2010-08-17

Moderator: Beth Kanter (kanter)

Moderator Website: http://www.bethkanter.org

+ More

Topic Questions Discussed

Q1:  

How can social media work for non profits? (Backstory: we know they have time and need money / sometimes volunteers. Can social help this and how?)

Q2:  

What is the easiest way for an NPO to figure out how to do social?

Q3:  

What are some of the best case studies of NPO's using Social and what was the impact?

Review the #sm73 event transcript

#sm72

The Lifespan of a Social Community

Date / Time: 2010-08-10

Moderator: Connie Bensen (cbensen)

Moderator Website: http://www.alterian.com/

+ More

Topic Questions Discussed

Q1:  

How do you plan resources for the lifespan of a social media engagement?

Q2:  

Do the communities you create need a community manager or can they be self-sustaining?

Q3:  

What do you do with a community when the budget is exhausted or resources are no longer available?

Review the #sm72 event transcript

#sm71

Creating a Social Media Strategy? Stop Wasting Your Time!

Date / Time: 2010-08-03

Moderator: B.L. Ochman (whatsnext)

Moderator Website: http://www.whatsnextblog.com

+ More

Topic Questions Discussed

Q1:  

Should you create separate social media strategies or business strategies?

Q2:  

How do you budget for social?

Q3:  

Do you train staff for social or hire for it?

Review the #sm71 event transcript

#sm70

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?

Date / Time: 2010-07-27

Moderator: Jay Baer (jaybaer)

Moderator Website: http://convinceandconvert.com

+ More

Topic Questions Discussed

Q1:  

What are the circumstances when a company should NOT engage with customers via social media?

Q2:  

What are the organizational drawbacks to engaging with customers in this way?

Q3:  

How should companies modify their interactions, based on individual customers' influence (if at all)?

Review the #sm70 event transcript

#sm69

Social media AND...

Date / Time: 2010-07-20

Moderator: Adam Cohen (adamcohen)

Moderator Website: http://adamhcohen.com

+ More

Topic Questions Discussed

Q1:  

How should marketers approach weaving social media tactics into their marketing arsenal?

Q2:  

Why does blending social media improve the effectiveness of other tactics?

Q3:  

Which tactics have the most impact when combined with social media? (Think both digital and traditional)

Review the #sm69 event transcript

#sm68

Mobilizing Your Social Strategy

Date / Time: 2010-07-13

Moderator: Tom Edwards (theblackfin)

Moderator Website: http://theblackfin.com

+ More

Topic Questions Discussed

Q1:  

How are you integrating mobile to extend your social initiatives?

Q2:  

How are you maximizing the mobile web?

Q3:  

What tactics are you considering (Proximity, Augmented Reality, QR Codes) to extend digital/social into retail?

Review the #sm68 event transcript

#sm67

How to Get Measureable Results From Your Facebook Presence

Date / Time: 2010-07-06

Moderator: Mari Smith (marismith)

Moderator Website: http://marismith.com

+ More

Topic Questions Discussed

Q1:  

How do you gain momentum with a Facebook fan page?

Q2:  

What should you be measuring on Facebook?

Q3:  

How do you scale Facebook engagement?

Review the #sm67 event transcript

#sm66

How news brands use social media and social gadgets to connect with audience

Date / Time: 2010-06-29

Moderator: Brian Dresher (bdresher)

Moderator Website: http://social.usatoday.com

+ More

Topic Questions Discussed

Q1:  

What role should Twitter and Facebook play in journalists engaging with users?

Q2:  

How do devices like iPad and iPhone influence news consumption?

Q3:  

How will location-based services impact future of news gathering?

Review the #sm66 event transcript

#sm65

The New Digital Press Release

Date / Time: 2010-06-22

Moderator: Shel Holtz (shelholtz)

Moderator Website: http://blog.holtz.com/

+ More

Topic Questions Discussed

Q1:  

What value do you see to a social media news release or a social media newsroom?

Q2:  

Are there still uses for the traditional news release?

Q3:  

How do you combine traditional media relations with social media?

Review the #sm65 event transcript

#sm64

Social Media Data Management - Privacy, Security and Retention

Date / Time: 2010-06-15

Moderator: Ken Burbary (kenburbary)

Moderator Website: http://www.ey.com

+ More

Topic Questions Discussed

Q1:  

What customer data do companies collect and use from social media platforms and web sites?

Q2:  

How are companies securing and protecting social media data that that they collect?

Q3:  

What purposes are companies retaining social media data for? How are they using it?

Review the #sm64 event transcript

#sm63

Crisis Management for BP Using Social Media

Date / Time: 2010-06-08

Moderator: Gavin Heaton (servantofchaos)

Moderator Website: http://www.servantofchaos.com

+ More

Topic Questions Discussed

Q1:  

How has @BPGlobalPR affected perception and should they have shut it down?

Q2:  

How is BP using social media to address the situation and what should they do better?

Q3:  

What can other companies learn from this about managing a crisis & the impact of social media?

Review the #sm63 event transcript

#sm62

Location Based Services: Marketing Euphoria or Building Block?

Date / Time: 2010-06-01

Moderator: Jason Keath (jakrose)

Moderator Website: jasonkeath.com

+ More

Topic Questions Discussed

Q1:  

Will location based social networks (LBS) lead to real revenue gains for large brands?

Q2:  

Will the future user base of location based social network (LBS) look more like Twitter or Facebook?

Q3:  

What is the most significant challenge that locations based social networks (LBS) face?

Review the #sm62 event transcript

#sm61

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Date / Time: 2010-05-25

Moderator: Lucretia Pruitt (lucretiapruitt)

Moderator Website: http://thesocialjoint.com

+ More

Topic Questions Discussed

Q1:  

How can big companies advocate for less regulation to reflect realities of social media engagement?

Q2:  

Should you train legal in SM and what does it look like?

Q3:  

How do you create SM policies / strategies that legal will accept?

Review the #sm61 event transcript

#sm60

Facebook blowback: What's the upshot for social media?

Date / Time: 2010-05-18

Moderator: JD Lasica (jdlasica)

Moderator Website: http://Socialmedia.biz

+ More

Topic Questions Discussed

Q1:  

Has Facebook gone too far with "Open Graph," infringing on our notions of "private" information?

Q2:  

What's the disconnect between the elites and the 425 million users who could care less?

Q3:  

Marketers are salivating over the troves of FB members' personal information that has become public. Is this a land mine waiting to go off?

Review the #sm60 event transcript

#sm59

Is Retention the new acquisition in social media?

Date / Time: 2010-05-11

Moderator: Joseph Jaffe (jaffejuice)

Moderator Website: http://powered.com

+ More

Topic Questions Discussed

Q1:  

What might "retention is the new acquisition" refer to in social media?

Q2:  

What are some of the ways to get customers to purchase again and become ambassadors?

Q3:  

How can you use existing customers to gain new ones?

Review the #sm59 event transcript

#sm58

Connecting With Consumers Through Social Media

Date / Time: 2010-05-04

Moderator: Kyle Lacy (kyleplacy)

Moderator Website: http://www.kylelacy.com

+ More

Topic Questions Discussed

Q1:  

What are ways to move customers up the interactive chain from lurker to influencer?

Q2:  

What�s the value of storytelling vs. messaging?

Q3:  

How can you get customers to take action on your behalf and tell the story for you?

Review the #sm58 event transcript

#sm57

Managing the marketing mix-What's more effective?

Date / Time: 2010-04-27

Moderator: Amber Naslund (ambercadabra)

Moderator Website: http://www.altitudebranding.com

+ More

Topic Questions Discussed

Q1:  

How do you know your traditional marketing efforts are effective?

Q2:  

How do you know your digital marketing efforts are effective?

Q3:  

What is the right budgeting mix between traditional & digital?

Review the #sm57 event transcript

#sm56

Culture Shift: Is your company ready to go Social?

Date / Time: 2010-04-20

Moderator: Trey Pennington (treypennington)

Moderator Website: http://treypennington.com

+ More

Topic Questions Discussed

Q1:  

Employees or Management: Who drives the social culture of a company?

Q2:  

What comes first, executive investment or employee initiative?

Q3:  

Create a checklist that companies can use to become more social.

Review the #sm56 event transcript

#sm55

How do you manage the effectiveness of your social programs?

Date / Time: 2010-04-13

Moderator: Tac Anderson (tacanderson)

Moderator Website: www.newcommbiz.com

+ More

Topic Questions Discussed

Q1:  

What type of planning should go into your social media campaigns? What is your process?

Q2:  

What metrics should you always be looking at?

Q3:  

What should always be on your scorecard to measure effectiveness? Are there any constants?

Review the #sm55 event transcript

#sm54

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

Date / Time: 2010-04-06

Moderator: Beth Harte (bethharte)

Moderator Website: www.theharteofmarketing.com

+ More

Topic Questions Discussed

Q1:  

Is SMM on its way to replacing traditional marketing?

Q2:  

Can marketers be as accountable with SMM as traditional marketing?

Q3:  

What are best practices for cooperating traditional marketing with SMM?

Review the #sm54 event transcript

#sm53

What location based social means to businesses

Date / Time: 2010-03-30

Moderator: Jay Baer (jaybaer)

Moderator Website: www.convinceandconvert.com

+ More

Topic Questions Discussed

Q1:  

How will "check-ins" and geo-tagged content change the believability factor of ratings and reviews?

Q2:  

What impact will widespread, instant, on the spot reviews and tips have on customer experience?

Q3:  

Recommend best practices for businesses with a physical presence to capitalize on "check-in" behavior.

Review the #sm53 event transcript

#sm52

Characteristics of Highly Influencial Brands in Social Media

Date / Time: 2010-03-23

Moderator: Tamar Weinberg (tamar)

Moderator Website: http://www.techipedia.com

+ More

Topic Questions Discussed

Q1:  

Is there advantage to having Brand or a person be your SM "face"?

Q2:  

How do you choose to follow Brands on Twitter, Facebook, blog, et al?

Q3:  

Build a checklist for Brands on how to behave in SM for best results.

Review the #sm52 event transcript

#sm51

The Importance of a Content and Engagement Strategy in Social Media

Date / Time: 2010-03-16

Moderator: John Cass (johncass)

Moderator Website: http://pr.typepad.com

+ More

Topic Questions Discussed

Q1:  

What's first, content marketing and/or engagement marketing as the lead strategy?

Q2:  

How should you handle disclosure of content origination whether employees or agency?

Q3:  

Charlene Li's engagement 2009 report staked out most engaged brands, what's key to implement a successful SM engagement strategy?

Review the #sm51 event transcript

#sm50

Customer Service's Role in Social Media

Date / Time: 2010-03-09

Moderator: Frank Eliason (comcastcares)

Moderator Website: http://blog.comcast.com

+ More

Topic Questions Discussed

Q1:  

Is Social Media converging the roles of Service, Marketing and PR, if so who owns it?

Q2:  

How do you scale customer service in social media?

Q3:  

How do companies prepare for social customer service?

Review the #sm50 event transcript

#sm49

The Next Big Thing is So Last Year

Date / Time: 2010-03-02

Moderator: Greg Verdino (gregverdino)

Moderator Website: http://gregverdino.typepad.com/

+ More

Topic Questions Discussed

Q1:  

Why are marketers so obsessed with the next big thing even though so many turn out to be next big busts?

Q2:  

How do you balance the benefits of strategic innovation with the risks of constantly chasing shiny objects?

Q3:  

What's the one social media "old thing" most marketers still get wrong?

Review the #sm49 event transcript

#sm48

Social and the New Model For Market Segmentation

Date / Time: 2010-02-23

Moderator: Ken Burbary (kenburbary)

Moderator Website: www.ey.com

+ More

Topic Questions Discussed

Q1:  

Is traditional market segmentation still relevant?

Q2:  

What should be more important for Brands: social segmentation or engagement?

Q3:  

How are you segmenting your customers with Social Media?

Review the #sm48 event transcript

#sm47

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

Date / Time: 2010-02-16

Moderator: Katie Delahaye Paine (kdpaine)

Moderator Website: www.kdpaine.com

+ More

Topic Questions Discussed

Q1:  

How do you define positive sentiment?

Q2:  

How does that impact your organizational goals?

Q3:  

How do you know that what you are measuring matters?

Review the #sm47 event transcript

#sm46

The News and Media industry was built out of a necessity to stay connected with an ever expanding world. Now that same industry is deconstructing as the world coninues to get smaller and smaller. How is that industry changing and what do companies need to do to adapt?

Date / Time: 2010-02-09

Moderator: Paul Gillin (pgillin)

Moderator Website: http://gillin.com

+ More

Topic Questions Discussed

Q1:  

Does the proliferation of new media make us more informed or just more confused?

Q2:  

Can businesses and institutions legitimately fill some of the trust gap that's been created by the collapse of media institutions?

Q3:  

Can armies of bloggers and citizen journalists fill the void left by the loss of media institutions?

Review the #sm46 event transcript

#sm45

Date / Time: 2010-02-02

Moderator: B.L. Ochman (whatsnext)

Moderator Website: http://www.whatsnextblog.com

+ More

Topic Questions Discussed

Q1:  

Why do executives still doubt social media?

Q2:  

Do companies have time for social media?

Q3:  

Are there quick tactics that can be used to build company enthusiasm around SMM?

Review the #sm45 event transcript

#sm44

A look at how Twitter is changing your business. A look in the past and in the future from the authority himself.

Date / Time: 2010-01-26

Moderator: Shel Israel (shelisrael)

Moderator Website: http://redcouch.typepad.com/weblog/

+ More

Topic Questions Discussed

Q1:  

How did Twitter change you business in 2009?

Q2:  

How will Twitter change in 2010?

Q3:  

Review the #sm44 event transcript

#sm43

Every company is trying to figure out the best way to implement social media. Should we hire a person, a team? Should we outsource and to whom? Well if you want to bring in a consultant, agency or vendor to assist, then you need to take part in this discussion!

Date / Time: 2010-01-19

Moderator: Maggie Fox (maggiefox)

Moderator Website: www.socialmediagroup.com

+ More

Topic Questions Discussed

Q1:  

How do you formulate a proper RFP that conveys your social media goals?

Q2:  

How do you identify the vendors, consultants or agencies to send your RFP to?

Q3:  

How do you evaluate your responses to pick the best solution?

Review the #sm43 event transcript

#sm42

As with any disruptive technology there are no shortages of short-sighted integration strategies. Initially the focus is around technology then people. Eventually we need to discover the best ways to integrate into our management and business practices.

Date / Time: 2010-01-12

Moderator: Kristi Colvin (KrisColvin)

Moderator Website: http://kriscolvin.com/

+ More

Topic Questions Discussed

Q1:  

Why do we even need to integrate social into our businesses?

Q2:  

How should you begin to socialize your business and what should you expect?

Q3:  

What does social business integration look like for employees & the company?

Review the #sm42 event transcript

#sm41

Developing customer relationships are about managing a series of defining moments with customers (ie: pleasant to talk to, was I treated with respect, was my inquiry answered timely, did rep answer or fulfill my question). Contact centers are traditionally very strong with telephone support so incorporating online social media into contact centers is certainly a challenge. There may be nothing as important however to developing a truly social enterprise.

Date / Time: 2010-01-05

Moderator: Shashi Bellamkonda (shashib)

Moderator Website: http://blog.networksolutions.com

+ More

Topic Questions Discussed

Q1:  

When should customer service engage with consumers using social media?

Q2:  

How can contact centers scale to meet the demands of social media?

Q3:  

How can you determine if Customer Service is being effective with social media?

Review the #sm41 event transcript

#sm40

Taking a breather this week to find out what you found most interesting during the chats and see what you are interested in learning more about in 2010. Great speaker line-up on the way!

Date / Time: 2009-12-29

Moderator: Marc Meyer (marc_meyer)

Moderator Website: http://directmarketingobservations.com/

+ More

Topic Questions Discussed

Q1:  

What do you like about the weekly chat and the format?

Q2:  

What could use some work?

Q3:  

What topics and/or moderators would you like to see in 2010?

Review the #sm40 event transcript

#sm39

This discussion is focused more on the progression of a social media concept from strategy & planning to measurement & ROI.

Date / Time: 2009-12-22

Moderator: Olivier Blanchard (thebrandbuilder)

Moderator Website: http://thebrandbuilder.com

+ More

Topic Questions Discussed

Q1:  

How can strategy & planning can impact ROI?

Q2:  

What are the steps to integrate SM across a business?

Q3:  

What is the difference between measurement & ROI?

Review the #sm39 event transcript

#sm38

Social Media is claiming more usage across all demographics than anything else in history. Will Facebook and Twitter stay on top or will a new network be introduced and turn them the way of MySpace? Consumers use social nets to stay in touch and join against causes. Will that change in the future? Why will they care? What will be the value in using these in the future? Charlene covers these topics and more.

Date / Time: 2009-12-15

Moderator: Charlene Li (charleneli)

Moderator Website: www,altimetergroup.com

+ More

Topic Questions Discussed

Q1:  

What social networks will prevail in 2010?

Q2:  

How will consumers use them in the future?

Q3:  

What will the value metrics look like for consumers / businesses?

Review the #sm38 event transcript

#sm37

The world of advertising is changing rapidly. Agencies are facing new challenges as they transition from telling stories to inspiring others to tell them.

Date / Time: 2009-12-08

Moderator: Edward Boches (edwardboches)

Moderator Website: http://edwardboches.com

+ More

Topic Questions Discussed

Q1:  

What is the model of the ideal agency?

Q2:  

What skills and talents are needed?

Q3:  

How much should brands do in-house vs outsource to agencies?

Review the #sm37 event transcript

#sm36

Government 2.0 is being promoted as one of the most transformative trends in governance. But what does it mean? And what meaningful impact can social media have in the relationship between citizens and their government?

Date / Time: 2009-12-01

Moderator: Kim Patrick Kobza (kpkfusion)

Moderator Website: www.neighborhoodamerica.com

+ More

Topic Questions Discussed

Q1:  

What does Gov 2.0 mean to you?

Q2:  

What can government agencies & companies learn from each other's experiences in implementing social media strategies?

Q3:  

What do you think are the primary barriers for citizens and agencies in implementing gov 2.0 strategies?

Review the #sm36 event transcript

#sm35

Exploring the transformation from marketing campaigns to managing enduring customer conversations.

Date / Time: 2009-11-24

Moderator: Tom Martin (tommartin)

Moderator Website: http://www.tommartin.typepad.com

+ More

Topic Questions Discussed

Q1:  

What is the difference between a marketing campaign and a customer conversation?

Q2:  

How do agencies have to change in order to create conversations instead of campaigns?

Q3:  

What are some examples of brands or agencies that have succeeded in making the jump from campaign to conversation?

Review the #sm35 event transcript

#sm34

Twankers, Rock Stars & Gurus - Authenticity In A World of Exploding Egos

Date / Time: 2009-11-17

Moderator: Rohit Bhargava (rohitbhargava)

Moderator Website: http://rohitbhargava.typepad.com/

+ More

Topic Questions Discussed

Q1:  

Do you have to ROCK your personal brand in SocMed before you try to ROCK your company�s?

Q2:  

Does Social Media expertise transcend industries?

Q3:  

Does personal branding compete with or add-to your Company�s market influence?

Review the #sm34 event transcript

#sm33

Social Media's Impact on Business (and ROI)

Date / Time: 2009-11-10

Moderator: Jacob Morgan (jacobm)

Moderator Website: http://www.jmorganmarketing.com

+ More

Topic Questions Discussed

Q1:  

Whether Impact or ROI, what Investments� could be measured to prove out value in Social Media?

Q2:  

How can you prove value from Impact or ROI to executives to continue or try Social Media?

Q3:  

Does anyone have any ROI examples from companies? Remember we're not talking about sales?

Review the #sm33 event transcript

#sm32

The Value of Twitter for Businesses

Date / Time: 2009-11-03

Moderator: Jason Falls (JasonFalls)

Moderator Website: http://www.socialmediaexplorer.com

+ More

Topic Questions Discussed

Q1:  

Assuming you are already listening, How do you get - In-Network - as a Brand?

Q2:  

How does a brand know when it actually gets to - In-Network - status?

Q3:  

What are some examples of brands whose fans market for them?

Review the #sm32 event transcript

#sm31

Ford's Fusion 41 Challenge - What Are We Missing?

Date / Time: 2009-10-27

Moderator: Scott Monty (ScottMonty)

Moderator Website: http://www.scottmonty.com/

+ More

Topic Questions Discussed

Q1:  

First topic up is our #fusion41 program

Q2:  

#fusion41: online mktg strategy

Q3:  

#fusion4: What type of team does it take to not neccssarily roll this out but to manage it internally?

Review the #sm31 event transcript

#sm30

Disclosure and It's Effect on the Brand Marketing Ecosystem

Date / Time: 2009-10-20

Moderator: C.C. Chapman (cc_chapman)

Moderator Website: http://www.campfirenyc.com

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Topic Questions Discussed

Q1:  

What is affected by the new FTC disclosure policy?

Q2:  

How does the FTC disclosure policy change brand marketing?

Q3:  

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#sm29

Social CRM - Lipstick on CRM or Transformational Business Model?

Date / Time: 2009-10-13

Moderator: Aaron Strout (aaronstrout)

Moderator Website: http://www.socialmediaclub.org

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Topic Questions Discussed

Q1:  

How does adding social make CRM better?

Q2:  

If social is front end & CRM is back end, what information is important to capture into CRM?

Q3:  

How can Social CRM help improve conversion (cover sales, service, support)?

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#sm28

Where PR Belongs in the Corporate Pecking Order with Social Media

Date / Time: 2009-10-06

Moderator: Todd Defren (tdefren)

Moderator Website: http://www.pr-squared.com

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Topic Questions Discussed

Q1:  

Where is PR in the pecking order of must-do's for social media and social media marketing?

Q2:  

What should a PR plan integrated with social media look like?

Q3:  

What is an ideal skill set for the new-age PR person? (Writing? SEO? SEM? Web dev?)

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#sm27

Aligning the Brand Personality with the Personality of the Individual Representing the Brand

Date / Time: 2009-09-29

Moderator: Brian Solis (BRIANSOLIS)

Moderator Website: http://www.future-works.com/

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Topic Questions Discussed

Q1:  

I call this multiple personality order. I believe the corp brand and the personal brand must be distinct and also align

Q2:  

What happens when personal Brands become larger than the Brand they represent? How does that affect brand loyalty?

Q3:  

Do you engage in a relationship w/brands, based on the person or the brand essence? If that person leaves, do you leave 2?

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#sm26

How Social Media can Influence a Next Generation of Listening - Consumer Insights 2.0

Date / Time: 2009-09-22

Moderator: Ken Burbary (kenburbary)

Moderator Website: http://www.kenburbary.com/about

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Topic Questions Discussed

Q1:  

eyond Brand Mentions(good/bad), what should you be listening for when doing social media monitoring?

Q2:  

What resources and people are needed to implement a social media monitoring

Q3:  

What are some ways to fund a social media monitoring/consumer insights program?

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#sm25

Social Media in a Regulated Industry

Date / Time: 2009-09-15

Moderator: Scott Hepburn (ScottHepburn)

Moderator Website: http://mediaemerging.com

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Topic Questions Discussed

Q1:  

What can firms in regulated industries do to prepare to be social? (Policies? Training? Hiring? Planning?

Q2:  

Who should participate in SM in regulated biz? Anyone? Everyone?

Q3:  

Where are there opps. for SM strategists to add value in regulated companies?

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#sm24

Does Social Engagement Increase Company�s Financial Performance?

Date / Time: 2009-09-08

Moderator: Michael Brito (britopian)

Moderator Website: http://www.conversationsmatter.org

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Topic Questions Discussed

Q1:  

What does it take for a brand to move beyond lip service in social media?

Q2:  

How can companies use social media to make money? Yup, I said it's all about the bottom line? No?

Q3:  

Do socially engged co's perform better financially? or do strong co's simply use SM better b/c thy hv more $$ #socialmedia

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#sm23

Uncovering Your Company's Hidden Assets�Your Social Employees!

Date / Time: 2009-09-01

Moderator: Valeria Maltoni (ConversationAge)

Moderator Website: http://www.conversationagent.com

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Topic Questions Discussed

Q1:  

How do you find those emploees?

Q2:  

ow can you enable employees? We said - training - tools, brand, communications #socialmedia what else?

Q3:  

o we need to change the skills we recruit for? [the $1MM Q]

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#sm22

Sponsored Conversations & What It Means for Businesses

Date / Time: 2009-08-25

Moderator: Shannon Paul (Shannonpaul)

Moderator Website: http://veryofficialblog.com

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Topic Questions Discussed

Q1:  

What are the challenges / benefits from paying individuals to create conversations?

Q2:  

What are the challenges / benefits from paying individuals to create conversations?

Q3:  

So -people are talking disclosure. What type of disclosure is needed and does it require a governing body?

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#sm21

Determining the Tipping Point in Social Media

Date / Time: 2009-08-18

Moderator: Connie Reece (ConnieReece)

Moderator Website: http://everydotconnects.com/

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Topic Questions Discussed

Q1:  

Can a company have too many friends in SocMed?

Q2:  

When does quality trump quantity? Can you grow so big you can't have meaningful interaction on social networks?

Q3:  

What are the most effective ways of scaling social for Business?

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#sm20

A Business Guide to Macroblogging vs. Microblogging

Date / Time: 2009-08-11

Moderator: Liz Strauss (LIZSTRAUSS)

Moderator Website: http://www.successful-blog.com/

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Topic Questions Discussed

Q1:  

Macroblogging versus Microblogging-- Are the objectives and strategies the same?

Q2:  

I blog and I tweet and I find that I bring different parts of my thinking to each. What about you?

Q3:  

Does a blog or Twitter work better from dept. to dept. do the same rules apply?

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#sm19

Content or Conversation. What drives more value for businesses?

Date / Time: 2009-08-04

Moderator: Ann Handley (marketingProfs)

Moderator Website: http://www.marketingprofs.com

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Topic Questions Discussed

Q1:  

Is SM about the art of conversation or the science of creating good content?

Q2:  

Q3:  

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#sm18

Lead Generation in a Social Media World

Date / Time: 2009-07-28

Moderator: Chris Brogan (chrisbrogan)

Moderator Website: http://www.chrisbrogan.com/

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Topic Questions Discussed

Q1:  

Getting started w/ lead generation in social media-what works? what doesn't? Whats been yer experience?

Q2:  

How do you discern between lead gen and relationship building

Q3:  

What works for you in the attention getting department of lead generation?

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#sm17

Should Businesses use Social Networks or Communities�What�s the difference & Why should I care?

Date / Time: 2009-07-21

Moderator: Rachel Happe (rhappe)

Moderator Website: http://community-roundtable.com/

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Topic Questions Discussed

Q1:  

What's the difference between social media and community?

Q2:  

What should a business focus on? Developing a Community or developing a social network/social media presence?

Q3:  

What are the metrics for success for each? #socialmedia

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#sm16

Social Media Fame-Does anyone outside the bubble even care?

Date / Time: 2009-07-14

Moderator: Jennifer Leggio (Mediaphyter)

Moderator Website: http://blogs.zdnet.com/feeds/

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Topic Questions Discussed

Q1:  

What's SM fame worth to you or your company? Is there ROI? Do you care?

Q2:  

What do you see the value of having a recognizable personal brand is? Does THAT translate into $?

Q3:  

What drives you? visibility or accomplishment?

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#sm15

The Thorn on the Rose of Social Media?

Date / Time: 2009-07-07

Moderator: Keith Burtis (keithburtis)

Moderator Website: http://keithburtis.com/

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Topic Questions Discussed

Q1:  

Q2:  

Q3:  

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#sm14

SEO and Social Media a perfect mix or a Molotov cocktail?

Date / Time: 2009-06-30

Moderator: Lee Odden (leeOdden)

Moderator Website: http://www.toprankmarketing.com

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Topic Questions Discussed

Q1:  

Is social media good for SEO? Are there any ethical issues?

Q2:  

What strategies for combining SEO and Social Media have you found to be most effective? Is it all SMO?

Q3:  

What tips, tactics and best practices can you share regarding incorporating SEO & #socialmedia ?

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#sm13

On top of developing your corporate brand across the new social media landscape and creating your personal brand as a result, there is an interesting question that is coming up with marrying your personal brand along with your company. What if you change jobs? What happens to either Brand if they are attached. What happens if your personal brand becomes stronger than the brand of your employer?

Date / Time: 2009-06-23

Moderator: Richard Binhammer (richardatDELL)

Moderator Website: http://richardatdell.blogspot.com/

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Topic Questions Discussed

Q1:  

How do you leverage your corporate brand using social media?

Q2:  

How should one develop their personal brand using social media?

Q3:  

How do you keep the 2 separate�or do you?

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#sm12

Deciding - now what & the who with of social media in your company. Often times when companies or organizations have been sold on the �why� of social media and have decided to incorporate social media into the fabric of their day to day operations, a few more questions crop up. Actually more than just a few. Should companies getting ready to roll out their social media initiatives care about the audience that they are getting to have conversations with? or do they just take the shotgun approach?

Date / Time: 2009-06-16

Moderator: Toby Bloomberg (TobyDiva)

Moderator Website: http://www.divamarketingblog.com

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Topic Questions Discussed

Q1:  

What demographics are most powerful in each of the top social networks? And Why?

Q2:  

Which demographics are most overlooked, ignored, or taken for granted, in the top tier social networks? Why?

Q3:  

With the increase of social media usage, which demographics will drive innovation in social networking?

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#sm11

Is social media right for B2B? As more and more organizations struggle to stay relevant in the B2B marketplace, some are jumping into the fray of what is commonly called social media marketing. The assumption being that it could hold the key to organizational success. With increasing pressure and longer sales cycles in the B2B space, it seems many social media tools would be ideal for fostering stronger relationships with customers. So, why aren�t more B2B organizations engaging more regularly?

Date / Time: 2009-06-09

Moderator: Arik Hanson (arikhanson)

Moderator Website: http://www.arikhanson.com/

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Topic Questions Discussed

Q1:  

Is there a generation gap in social media for B2B orgs?

Q2:  

Can social media reach the C-suite in B2B orgs?

Q3:  

Give us some examples of B2B success in the social media space, and what makes them good examples?

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#sm10

Throw Away Your Corporate Website!�or not? A look at Social CMS

Date / Time: 2009-06-02

Moderator: Paul Chaney (pchaney)

Moderator Website: http://www.thesocialmediahandyman.com/

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Topic Questions Discussed

Q1:  

Is it important for corp sites to be social? Why?

Q2:  

What are the challenges with incorporating social into corporate websites?

Q3:  

Can Social CMS solutions help companies bridge the gap?

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#sm9

Corporate Cultures & Social Media � How to become a Change Agent for your company

Date / Time: 2009-05-26

Moderator: Geoff Livingston (GeoffLiving)

Moderator Website: http://www.livingstonbuzz.com/blog/

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Topic Questions Discussed

Q1:  

What are the challenges with adopting a culture suitable for becoming interactive?

Q2:  

How can you prove that it works�What are some examples of how SM has positively changed work flows, processes, departments, companies?

Q3:  

Source a list of actionable items to help an advocate become a change agent within a company.

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#sm8

Develop a Corporate Listening Grid

Date / Time: 2009-05-19

Moderator: David Alston (davidalston)

Moderator Website: http://www.radian6.com/cms/home

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Topic Questions Discussed

Q1:  

What is the cultural shift that needs to happen today in business to accommodate social media?

Q2:  

We get listening for the detractors. What are other ways that companies need to listen?

Q3:  

Let�s develop a list or chronology of how to create a listening grid within a company.

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#sm7

What are the best practices for companies to build their audiences using Social Media?

Date / Time: 2009-05-12

Moderator: Scott Stratten (unmarketing)

Moderator Website: http://www.un-marketing.com/

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Topic Questions Discussed

Q1:  

What�s the process for companies to start creating an audience digitally?

Q2:  

Should companies automate some, all or none of the process?

Q3:  

: Where should a corp build followers of current and potential customers, and why? a checklist

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#sm6

How to Win When Your Competitors are Losing, an advanced social media approach.

Date / Time: 2009-05-05

Moderator: Jason Falls (JasonFalls)

Moderator Website: http://www.socialmediaexplorer.com/

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Topic Questions Discussed

Q1:  

Assuming you are already listening, How do you get �in-network� as a Brand?

Q2:  

How do you know when you are �in-network�?

Q3:  

Thinking outside of our bubble, what are some ways that Brands can stay �in-network�?

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#sm5

The Role of Social Media and PR in Crisis Communications.

Date / Time: 2009-04-28

Moderator: Danny Brown (dannybrown)

Moderator Website: http://dannybrown.me

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Topic Questions Discussed

Q1:  

What is a crisis communications plan and why do I need one?

Q2:  

Who needs to own the plan and who needs to be a part of it?

Q3:  

How do you put a Crisis Communications plan in place and what are the components that need to be considered?

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#sm4

Drawing the Line with Transparency in Job Search Efforts

Date / Time: 2009-04-21

Moderator: Michael Long (theredrecruiter)

Moderator Website: http://www.theredrecruiter.com

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Topic Questions Discussed

Q1:  

What level of transparency is expected of a candidate? In other words, How visible should you ( the candidate) be with your social media participation?What are the new expectations? For the hiring manager and the candidate?

Q2:  

Who should and who should not be transparent in their efforts? OR Who benefits the most from a candidate being transparent? Is it industry specific? Are there any limits?

Q3:  

How will being transparent change the way people are hired in the future?

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#sm3

Adapting Corporate Cultures for the Social Enterprise � an Action Plan

Date / Time: 2009-04-14

Moderator: Jessica Lee (jessica_lee)

Moderator Website: http://www.fistfuloftalent.com/

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Topic Questions Discussed

Q1:  

Are there generational differences / digital divide issues with employees / customers? How to manage them?

Q2:  

In the social enterprise, what are the skill sets needed, attributes, values to look for at each level? Do you need a janitor that can also relate to a customer in person / digitally?

Q3:  

What items are needed to create an Action Plan to adapt your corporate culture? Who needs to own it?

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#sm2

Cultural Changes in Businesses that are Needed to Embrace Social Media

Date / Time: 2009-04-07

Moderator: Mack Collier (mackcollier)

Moderator Website: http://www.moblogsmoproblems.blogspot.com/

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Topic Questions Discussed

Q1:  

What are the barriers that companies face today?

Q2:  

Who needs to be responsible / accountable for lifting these barriers?

Q3:  

Let�s create a high-level road map to affect the cultural changes needed to adopt social media practices for companies.

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#sm1

Where is the world of social media moving to for businesses? Sometimes to make sense of where it is, we should look at where it's going. This session is designed to test the limits of where you thought social media fit and the potential of what it brings. For the sake of argument, let's say that Social Media is loosely made up of People, Interactions & Technology.

Date / Time: 2009-03-31

Moderator: Beth Harte (BethHarte)

Moderator Website: http://www.theharteofmarketing.com/

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Topic Questions Discussed

Q1:  

Where are the deficiencies in business around People, Interactions & Technology? In other words, where does social media make sense in a business setting when addressing those deficiencies?

Q2:  

Play the �What if� game. Addressing the above deficiencies, remove all barriers and let the imagination roll. (For example, what if CRM systems were filled up by buyers not salespeople) Use the �In a perfect world� scenario when plugging in a socia

Q3:  

Combine the identified needs in business with the �imagine if� comments and let�s create a high-level road map

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#sm133

Informal Tweet Chat Event

Date / Time: 0000-00-00

Moderator: ()

Moderator Website:

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Topic Questions Discussed

Q1:  

Q2:  

Q3:  

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