Weekly Twitter discussion on the Business of Social Media.
Industry leaders moderate new topics every Tuesday 12pm-1pm EST.

October 13th: Aaron Strout

Moderator: Aaron Strout @aaronstrout

Q1: How does adding social make CRM better?

Q2: If social is front end & CRM is back end, what informat...

Q3: How can Social CRM help improve conversion (cover sales...

Can social media move the needle for brands during the holidays?

Moderator: Kary Delaria @KaryD

Q1: Coming Soon

Q2: Coming Soon

Q3: Coming Soon

Social Media Data Management - Privacy, Security and Retention

Moderator: Ken Burbary @kenburbary

Q1: What customer data do companies collect and use from so...

Q2: How are companies securing and protecting social media ...

Q3: What purposes are companies retaining social media data...

July 14th: Jennifer Leggio

Moderator: Jennifer Leggio @Mediaphyter

Q1: What's SM fame worth to you or your company? Is there R...

Q2: What do you see the value of having a recognizable pers...

Q3: What drives you? visibility or accomplishment?

Fear Factor. Understanding the value of adding social media to the mix.

Moderator: B.L. Ochman @whatsnext

Q1: Why do executives still doubt social media?

Q2: Do companies have time for social media?

Q3: Are there quick tactics that can be used to build compa...

Mobilizing Your Social Strategy

Moderator: Tom Edwards @theblackfin

Q1: How are you integrating mobile to extend your social in...

Q2: How are you maximizing the mobile web?

Q3: What tactics are you considering (Proximity, Augmented ...

August 4th: Ann Handley

Moderator: Ann Handley @marketingProfs

Q1: Is SM about the art of conversation or the science of c...

June 30th: Lee Odden

Moderator: Lee Odden @leeOdden

Q1: Is social media good for SEO? Are there any ethical iss...

Q2: What strategies for combining SEO and Social Media have...

Q3: What tips, tactics and best practices can you share reg...

The rise of the social index and its impact on influence

Moderator: Chuck Hemann @chuckhemann

Q1: What is the purpose of a social index? Why do we need s...

Q2: How does knowing someone�s Twitter and Facebook numbers...

Q3: How accurate are the current services and Do we need an...

November 10th: Jacob Morgan

Moderator: Jacob Morgan @jacobm

Q1: Whether Impact or ROI, what Investments� could be measu...

Q2: How can you prove value from Impact or ROI to executive...

Q3: Does anyone have any ROI examples from companies? Remem...

How do you manage the effectiveness of your social programs?

Moderator: Tac Anderson @tacanderson

Q1: What type of planning should go into your social media ...

Q2: What metrics should you always be looking at?

Q3: What should always be on your scorecard to measure effe...

August 17th: Connie Reece

Moderator: Connie Reece @ConnieReece

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity? Can you grow so big y...

Q3: What are the most effective ways of scaling social for ...

The Next Big Thing is So Last Year

Moderator: Greg Verdino @gregverdino

Q1: Why are marketers so obsessed with the next big thing e...

Q2: How do you balance the benefits of strategic innovation...

Q3: What's the one social media "old thing" most marketers ...

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

Moderator: Beth Harte @bethharte

Q1: Is SMM on its way to replacing traditional marketing?

Q2: Can marketers be as accountable with SMM as traditional...

Q3: What are best practices for cooperating traditional mar...

Informal Tweet Chat Event

Moderator: @

September 8th: Michael Brito

Moderator: Michael Brito @britopian

Q1: What does it take for a brand to move beyond lip servic...

Q2: How can companies use social media to make money? Yup, ...

Q3: Do socially engged co's perform better financially? or ...

July 28: Chris Brogan

Moderator: Chris Brogan @chrisbrogan

Q1: Getting started w/ lead generation in social media-what...

Q2: How do you discern between lead gen and relationship bu...

Q3: What works for you in the attention getting department ...

How do you cope with online distraction?

Moderator: Alexandra Samuel @awsamuel

Q1: What should managers' role be in ensuring employee soci...

Q2: What strategies and tactics can business people use to ...

Q3: When do you deliberately use social media as a distract...

What should we be measuring in social media?

Moderator: Jason Falls @JasonFalls

Q1: Are you trusting the results that you get when you meas...

Q2: What is the best way to get actionable insights from so...

Q3: How important or how "good" is the social data that is ...

April 7th: Mack Collier

Moderator: Mack Collier @mackcollier

Q1: What are the barriers that companies face today?

Q2: Who needs to be responsible / accountable for lifting t...

Q3: Let�s create a high-level road map to affect the cultur...

Social Media in a content economy

Moderator: Michelle Tripp @michelletripp

Q1: What is a "content economy" and is your organization re...

Q2: What are some ideas for packaging and promoting a brand...

Q3: What kinds of content will have the most impact in a co...

Scott Stratten: May 12th

Moderator: Scott Stratten @unmarketing

Q1: What�s the process for companies to start creating an a...

Q2: Should companies automate some, all or none of the proc...

Q3: : Where should a corp build followers of current and p...

The Twitter (R)evolution

Moderator: TomMartin @TomMartin

Q1: Is Twitter really all about engagement?

Q2: Why do you follow the PEOPLE/BRANDS you follow on Twitt...

Q3: What kind of Twitter user are you / why?

The Lifespan of a Social Community

Moderator: Connie Bensen @cbensen

Q1: How do you plan resources for the lifespan of a social ...

Q2: Do the communities you create need a community manager ...

Q3: What do you do with a community when the budget is exha...

An introvert's approach to leveraging social media for business success

Moderator: Lisa Petrilli @LisaPetrilli

Q1: Does social media create a false image of people? Of co...

Q2: Does social media level the playing field for introvert...

Q3: How could an introvert leverage the social web successf...

Social Media Content Strategy

Moderator: Eve Mayer Orsburn @socialmediadel

Q1: Why is a SM content strategy important?

Q2: How can you make content really work for your business?

Q3: What are the key components of a good content marketing...

Customer Service's Role in Social Media

Moderator: Frank Eliason @comcastcares

Q1: Is Social Media converging the roles of Service, Market...

Q2: How do you scale customer service in social media?

Q3: How do companies prepare for social customer service?

Social Business

Moderator: Michael Brito @Britopian

Q1: What is the difference between a social brand and a soc...

Q2: What has caused companies to begin to humanize their bu...

Q3: What are the key attributes of a social business?

Can PR & Advertising Work together on social?

Moderator: Elizabeth Sosnow @elizabethsosnow

Q1: Is it realistic to think that Advertising and PR can co...

Q2: Does PR over-rate its capabilities in SM or does it und...

Q3: How many of your current social media campaigns fall in...

Journalism & Good Content are Finally Converging

Moderator: Jeff Cutler @JeffCutler

Q1: What outlets do you use to get your news today?

Q2: Who creates the best content: Journalists or Citizens? ...

Q3: What are the attributes of a good journalist today?

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

Moderator: Katie Delahaye Paine @kdpaine

Q1: How do you define positive sentiment?

Q2: How does that impact your organizational goals?

Q3: How do you know that what you are measuring matters?

Is Retention the new acquisition in social media?

Moderator: Joseph Jaffe @jaffejuice

Q1: What might "retention is the new acquisition" refer to ...

Q2: What are some of the ways to get customers to purchase ...

Q3: How can you use existing customers to gain new ones?