Weekly Twitter discussion on the Business of Social Media.
Industry leaders moderate new topics every Tuesday 12pm-1pm EST.

10/27/09

Oct. 27th: Scott Monty

Moderator: Scott Monty @ScottMonty

Q1: First topic up is our #fusion41 program

Q2: #fusion41: online mktg strategy

Q3: #fusion4: What type of team does it take to not neccssa...

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06/07/11

What should we be measuring in social media?

Moderator: Jason Falls @JasonFalls

Q1: Are you trusting the results that you get when you meas...

Q2: What is the best way to get actionable insights from so...

Q3: How important or how "good" is the social data that is ...

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08/02/11

Trolls or Contrarians? The food chain of social media

Moderator: Peggy Fitzpatrick @PegFitzpatrick

Q1: How should we address a troll like or contrarian type a...

Q2: From a marketers standpoint, is there any value to a tr...

Q3: Have you ever experienced any negative or aggressive be...

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10/18/11

Separating the Personal & Professional in Social Media...or Not

Moderator: Kat French @KatFrench

Q1: How do you avoid accidentally mixing up personal & clie...

Q2: How do you avoid appearing to develop your personal pla...

Q3: How much should any personal crises show up in your pro...

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04/20/10

Culture Shift: Is your company ready to go Social?

Moderator: Trey Pennington @treypennington

Q1: Employees or Management: Who drives the social culture ...

Q2: What comes first, executive investment or employee init...

Q3: Create a checklist that companies can use to become mor...

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06/16/09

June 16th: Toby Bloomberg

Moderator: Toby Bloomberg @TobyDiva

Q1: What demographics are most powerful in each of the top ...

Q2: Which demographics are most overlooked, ignored, or tak...

Q3: With the increase of social media usage, which demograp...

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08/16/11

Content is King: Blogging for the Top of the Sales Funnel

Moderator: Shelly Kramer @ShellyKramer

Q1: How should you use corporate blogging as part of your o...

Q2: Corporate blogging and SEO - does it really matter?

Q3: How do you show the ROI of corporate blogging?

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09/22/09

September 22nd: Ken Burbary

Moderator: Ken Burbary @kenburbary

Q1: eyond Brand Mentions(good/bad), what should you be list...

Q2: What resources and people are needed to implement a soc...

Q3: What are some ways to fund a social media monitoring/co...

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03/29/11

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Moderator: Alex de Carvalho @alexdc

Q1: How is social impacting retail sales?

Q2: How does Facebook, LBS (Location), Group Buying change ...

Q3: What is most important with social commerce - Branding,...

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11/29/11

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

Moderator: Meg Fowler Tripp @megtripp

Q1: How has social integration changed the way you communic...

Q2: What needs to change about your copy/pitch -- besides a...

Q3: Has the social era changed your seasonal marketing?

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09/01/09

September 1st: Valeria Maltoni

Moderator: Valeria Maltoni @ConversationAge

Q1: How do you find those emploees?

Q2: ow can you enable employees? We said - training - tools...

Q3: o we need to change the skills we recruit for? [the $1M...

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05/26/09

Geoff Livingston: May 26th

Moderator: Geoff Livingston @GeoffLiving

Q1: What are the challenges with adopting a culture suitabl...

Q2: How can you prove that it works…What are some examples ...

Q3: Source a list of actionable items to help an advocate b...

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12/08/09

The Future of Advertising & the Role of the Agency

Moderator: Edward Boches @edwardboches

Q1: What is the model of the ideal agency?

Q2: What skills and talents are needed?

Q3: How much should brands do in-house vs outsource to agen...

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08/30/11

Fear and Loathing in Content Creation

Moderator: Toby Bloomberg @TobyDiva

Q1: Where is the sweet spot these days, in content creation...

Q2: How is blogging/content development changing or maturin...

Q3: How do companies need to adapt around content?

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07/06/10

How to Get Measureable Results From Your Facebook Presence

Moderator: Mari Smith @marismith

Q1: How do you gain momentum with a Facebook fan page?

Q2: What should you be measuring on Facebook?

Q3: How do you scale Facebook engagement?

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03/09/10

Customer Service's Role in Social Media

Moderator: Frank Eliason @comcastcares

Q1: Is Social Media converging the roles of Service, Market...

Q2: How do you scale customer service in social media?

Q3: How do companies prepare for social customer service?

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12/06/11

An introvert's approach to leveraging social media for business success

Moderator: Lisa Petrilli @LisaPetrilli

Q1: Does social media create a false image of people? Of co...

Q2: Does social media level the playing field for introvert...

Q3: How could an introvert leverage the social web successf...

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12/01/09

The Impact of Social Media in Government

Moderator: Kim Patrick Kobza @kpkfusion

Q1: What does Gov 2.0 mean to you?

Q2: What can government agencies & companies learn from eac...

Q3: What do you think are the primary barriers for citizens...

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08/10/10

The Lifespan of a Social Community

Moderator: Connie Bensen @cbensen

Q1: How do you plan resources for the lifespan of a social ...

Q2: Do the communities you create need a community manager ...

Q3: What do you do with a community when the budget is exha...

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03/16/10

The Importance of a Content and Engagement Strategy in Social Media

Moderator: John Cass @johncass

Q1: What's first, content marketing and/or engagement marke...

Q2: How should you handle disclosure of content origination...

Q3: Charlene Li's engagement 2009 report staked out most en...

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08/18/09

August 17th: Connie Reece

Moderator: Connie Reece @ConnieReece

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity? Can you grow so big y...

Q3: What are the most effective ways of scaling social for ...

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03/02/10

The Next Big Thing is So Last Year

Moderator: Greg Verdino @gregverdino

Q1: Why are marketers so obsessed with the next big thing e...

Q2: How do you balance the benefits of strategic innovation...

Q3: What's the one social media "old thing" most marketers ...

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04/27/10

Managing the marketing mix-What's more effective?

Moderator: Amber Naslund @ambercadabra

Q1: How do you know your traditional marketing efforts are ...

Q2: How do you know your digital marketing efforts are effe...

Q3: What is the right budgeting mix between traditional & d...

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10/26/10

Social Media Content Strategy

Moderator: Eve Mayer Orsburn @socialmediadel

Q1: Why is a SM content strategy important?

Q2: How can you make content really work for your business?

Q3: What are the key components of a good content marketing...

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05/17/11

Do Influencers Or Customers Buy Your Products?

Moderator: Matt Ridings @techguerilla

Q1: Can a 'influencer' with 500 followers be as influential...

Q2: If context is so critical to understanding influence, d...

Q3: How can we migrate from 'influencer' programs to 'advoc...

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08/09/11

Can a Personal Brand Coexist Within a Corporate Ecosystem

Moderator: Daria Steigman @dariasteigman

Q1: Personal branding — good idea or bad idea?

Q2: Can a personal brand coexist within a corporate ecosyst...

Q3: Is it okay for companies to ban their employees from bl...

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10/05/10

Are We at the End of the Social Side of Networking?

Moderator: Augie Ray @augieray

Q1: Is there too much content being created?

Q2: What will marketers do if fewer are willing to generate...

Q3: How will social networks change with more joiners and l...

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11/16/10

Enterprise Social Media: Working For Your Online Advocates

Moderator: Chris Kieff @ckieff

Q1: What is the best way to find advocates in social media?

Q2: Now that we've identified advocates, how do you build r...

Q3: How do you enable them to carry your message virally?

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06/14/11

Love All Your Children The Same: Managing Multiple Social Brands

Moderator: Tamsen S. McMahon @tamadear

Q1: What's your biggest challenge/opportunity when managing...

Q2: Can you use the same team to manage multiple brands?

Q3: How do you connect the team(s) to business objectives f...

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12/21/10

Radical Transparency in social media

Moderator: Jason Falls @JasonFalls

Q1: What is a business's obligation with consumer’s digital...

Q2: Who should regulate digital privacy - gov't or industry...

Q3: What are the moral implications for businesses and digi...

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06/21/11

Building Relationships: Choose Your Social Network Wisely

Moderator: Chuck Hemann @chuckhemann

Q1: A new study from Pew says Facebook users are more trust...

Q2: Which social networks are best for brands to develop re...

Q3: Developing online relationships, do Brands have to mess...

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06/22/10

The New Digital Press Release

Moderator: Shel Holtz @shelholtz

Q1: What value do you see to a social media news release or...

Q2: Are there still uses for the traditional news release?

Q3: How do you combine traditional media relations with soc...

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Recent Topic Posts
Your Company's Social Network: How Do You Know If It's Worth It - 10.03.11
Journalism & Good Content are Finally Converging - 09.13.11
Fear and Loathing in Content Creation - 08.30.11
Can a Personal Brand Coexist Within a Corporate Ecosystem - 08.09.11
What Others are Saying
Thanks to @marc_meyer, @jasonbreed for the #socialmedia chat.
@chrisbrogan

Big thanks @Marc_Meyer & esp. all of you for your 2 pesos. This was a fun conversation. Or content. Umm.. err.. you know. #socialmedia
@marketingProfs

Thank you @Marc_Meyer and @jasonbreed & all - thanks for great chat today! Really engaging and fun!! #socialmedia
@LIZSTRAUSS
Thanks to @marc_meyer and @jasonbreed for having me to moderate. Feel free to ping me if you wish to continue the SMM convo #socialmedia
@kenburbary

Thanks everyone specially @marc_meyer @jasonbreed for a great #sm41 Looking forward to sending the archive to peeps who missed it #sm41 @shashib

Thanks to @Marc_Meyer and @jasonbreed for inviting em along and thx to all you guys for brilliant discussion! #socialmedia
@ dannybrown

Thanks @jasonbreed and @Marc_Meyer for inviting me to host.
@ JasonFalls
@jasonbreed @marc_meyer Thanks for the opportunity to host #socialmedia today. A great high adrenaline twitterrush :)  
@davidalston

Great job! thanks to Marc and Jason for putting these on. great stuff. #socialmedia  
@chuckhemann

@jasonbreed @marc_meyer thanks for opportunity. enjoyed conversations #socialmedia unpanel 
@RichardatDELL

Thank you to everyone for participating in this #socialmedia discussion & to @marc_meyer, @jasonbreed for instigating it
@leeOdden

I think that about wraps it up for today's #socialmedia chat. Thanks to all, and to @marc_meyer & @JasonBreed for organizing!
@Mediaphyter

Next #SocialMedia Event: #sm141

gradon-tripp.jpg
Moderated By:
Gradon Tripp ()
web:
www.gradontripp.com
topic:
 Social scale in the enterprise
when? where?
Tuesday Mar 13 2012 from 12pm-1pm EST. Participate on our live page or directly on twitter. Simply include #sm141 in your tweets.
Recent Moderators
Jamie Sandford
Jamie Sandford (): #sm140
Nurturing Relationships in a Socially Connected World
Kary Delaria
Kary Delaria (): #sm139
Can social media move the needle for brands during the holidays?
Lisa Petrilli
Lisa Petrilli (): #sm138
An introvert's approach to leveraging social media for business success