Weekly Twitter discussion on the Business of Social Media.
Industry leaders moderate new topics every Tuesday 12pm-1pm EST.

08/18/09

August 17th: Connie Reece

Moderator: Connie Reece @ConnieReece

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity? Can you grow so big y...

Q3: What are the most effective ways of scaling social for ...

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02/01/11

The Rise of the Brand Experience

Moderator: Michelle Tripp @michelletripp

Q1: Who should be front and center in conversation: The bra...

Q2: Are consumers more likely to buy because of the brand p...

Q3: How can brands create experiences in a social world?

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05/26/09

Geoff Livingston: May 26th

Moderator: Geoff Livingston @GeoffLiving

Q1: What are the challenges with adopting a culture suitabl...

Q2: How can you prove that it works…What are some examples ...

Q3: Source a list of actionable items to help an advocate b...

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11/15/11

The rise of the social index and its impact on influence

Moderator: Chuck Hemann @chuckhemann

Q1: What is the purpose of a social index? Why do we need s...

Q2: How does knowing someone’s Twitter and Facebook numbers...

Q3: How accurate are the current services and Do we need an...

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04/14/09

April 14th: Jessica Lee

Moderator: Jessica Lee @jessica_lee

Q1: Are there generational differences / digital divide iss...

Q2: In the social enterprise, what are the skill sets neede...

Q3: What items are needed to create an Action Plan to adapt...

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12/08/09

The Future of Advertising & the Role of the Agency

Moderator: Edward Boches @edwardboches

Q1: What is the model of the ideal agency?

Q2: What skills and talents are needed?

Q3: How much should brands do in-house vs outsource to agen...

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09/13/11

Journalism & Good Content are Finally Converging

Moderator: Jeff Cutler @JeffCutler

Q1: What outlets do you use to get your news today?

Q2: Who creates the best content: Journalists or Citizens? ...

Q3: What are the attributes of a good journalist today?

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08/11/09

August 11th: Liz Strauss

Moderator: Liz Strauss @LIZSTRAUSS

Q1: Macroblogging versus Microblogging-- Are the objectives...

Q2: I blog and I tweet and I find that I bring different pa...

Q3: Does a blog or Twitter work better from dept. to dept. ...

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02/09/10

Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Moderator: Paul Gillin @pgillin

Q1: Does the proliferation of new media make us more inform...

Q2: Can businesses and institutions legitimately fill some ...

Q3: Can armies of bloggers and citizen journalists fill the...

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06/09/09

June 9th: Arik Hanson

Moderator: Arik Hanson @arikhanson

Q1: Is there a generation gap in social media for B2B orgs?

Q2: Can social media reach the C-suite in B2B orgs?

Q3: Give us some examples of B2B success in the social medi...

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08/10/10

The Lifespan of a Social Community

Moderator: Connie Bensen @cbensen

Q1: How do you plan resources for the lifespan of a social ...

Q2: Do the communities you create need a community manager ...

Q3: What do you do with a community when the budget is exha...

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04/07/09

April 7th: Mack Collier

Moderator: Mack Collier @mackcollier

Q1: What are the barriers that companies face today?

Q2: Who needs to be responsible / accountable for lifting t...

Q3: Let’s create a high-level road map to affect the cultur...

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06/15/10

Social Media Data Management - Privacy, Security and Retention

Moderator: Ken Burbary @kenburbary

Q1: What customer data do companies collect and use from so...

Q2: How are companies securing and protecting social media ...

Q3: What purposes are companies retaining social media data...

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12/14/10

Using Video and YouTube to reach and influence audiences

Moderator: Andrew Mueller @andrewmueller

Q1: What types of video work to reach and affect audiences?

Q2: Is YouTube being used effectively by brands? Examples.

Q3: How do Google TV, Apple TV and others change the game?

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12/22/09

Advancing the Discussion of Social Media & ROI

Moderator: Olivier Blanchard @thebrandbuilder

Q1: How can strategy & planning can impact ROI?

Q2: What are the steps to integrate SM across a business?

Q3: What is the difference between measurement & ROI?

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06/16/09

June 16th: Toby Bloomberg

Moderator: Toby Bloomberg @TobyDiva

Q1: What demographics are most powerful in each of the top ...

Q2: Which demographics are most overlooked, ignored, or tak...

Q3: With the increase of social media usage, which demograp...

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08/17/10

Social Media for Non Profits

Moderator: Beth Kanter @kanter

Q1: How can social media work for non profits? (Backstory: ...

Q2: What is the easiest way for an NPO to figure out how to...

Q3: What are some of the best case studies of NPO's using S...

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10/13/09

October 13th: Aaron Strout

Moderator: Aaron Strout @aaronstrout

Q1: How does adding social make CRM better?

Q2: If social is front end & CRM is back end, what informat...

Q3: How can Social CRM help improve conversion (cover sales...

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03/16/10

The Importance of a Content and Engagement Strategy in Social Media

Moderator: John Cass @johncass

Q1: What's first, content marketing and/or engagement marke...

Q2: How should you handle disclosure of content origination...

Q3: Charlene Li's engagement 2009 report staked out most en...

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05/31/11

Social Business

Moderator: Michael Brito @Britopian

Q1: What is the difference between a social brand and a soc...

Q2: What has caused companies to begin to humanize their bu...

Q3: What are the key attributes of a social business?

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10/19/10

Knowing Your Customer As Well As They Know You Through Social

Moderator: Tim Hayden @TheTimHayden

Q1: What "offline" touchpoints do you leverage to drive onl...

Q2: When do you provide a mobile app vs a mobile website?

Q3: What can you use socially to "learn" more about your cu...

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09/27/11

#sm129

Moderator: Lauren Vargas @vargasl

Q1: How do you measure impact within your community?

Q2: How do you differentiate and/or blend quantitative and ...

Q3: How do you measure cmty efforts if management is outsou...

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06/01/10

Location Based Services: Marketing Euphoria or Building Block?

Moderator: Jason Keath @jakrose

Q1: Will location based social networks (LBS) lead to real ...

Q2: Will the future user base of location based social netw...

Q3: What is the most significant challenge that locations b...

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05/25/10

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Moderator: Lucretia Pruitt @lucretiapruitt

Q1: How can big companies advocate for less regulation to r...

Q2: Should you train legal in SM and what does it look like...

Q3: How do you create SM policies / strategies that legal w...

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10/04/11

Social Search: Don't Miss the Opportunity

Moderator: Sean McGinnis @SeanMcGinnis

Q1: What are the intersections between social and search an...

Q2: How should the combination of social and search change ...

Q3: Will social signals change the search market in any mea...

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09/07/10

SCRM and the Value to Organizations

Moderator: R Ray Wang @rwang0

Q1: What are the basic tenents of SCRM?

Q2: How can you begin to tie social into existing CRM?

Q3: Build a list of useful SCRM use cases.

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01/05/10

Engagement through Customer Service: Your Contact Center and Social Media

Moderator: Shashi Bellamkonda @shashib

Q1: When should customer service engage with consumers usin...

Q2: How can contact centers scale to meet the demands of so...

Q3: How can you determine if Customer Service is being effe...

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09/14/10

Living on Borrowed Time? The Ad Agency Model is Changing

Moderator: Hank Wasiak @hankwasiak

Q1: What do Brands expect from agencies today and are they ...

Q2: How has social media altered the creative process and d...

Q3: What does the agency of the future look like?

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03/30/10

What location based social means to businesses

Moderator: Jay Baer @jaybaer

Q1: How will "check-ins" and geo-tagged content change the ...

Q2: What impact will widespread, instant, on the spot revie...

Q3: Recommend best practices for businesses with a physical...

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03/22/11

Social Media in a content economy

Moderator: Michelle Tripp @michelletripp

Q1: What is a "content economy" and is your organization re...

Q2: What are some ideas for packaging and promoting a brand...

Q3: What kinds of content will have the most impact in a co...

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09/29/09

September 29th: Brian Solis

Moderator: Brian Solis @BRIANSOLIS

Q1: I call this multiple personality order. I believe the c...

Q2: What happens when personal Brands become larger than th...

Q3: Do you engage in a relationship w/brands, based on the ...

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08/31/10

Measuring Influence Versus Popularity?

Moderator: Chuck Hemann @chuckhemann

Q1: How do you define influence and popularity?

Q2: What metrics can help define influence or popularity?

Q3: Which (popularity or influence) is more important?

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Recent Topic Posts
Your Company's Social Network: How Do You Know If It's Worth It - 10.03.11
Journalism & Good Content are Finally Converging - 09.13.11
Fear and Loathing in Content Creation - 08.30.11
Can a Personal Brand Coexist Within a Corporate Ecosystem - 08.09.11
What Others are Saying
Thanks to @marc_meyer, @jasonbreed for the #socialmedia chat.
@chrisbrogan

Big thanks @Marc_Meyer & esp. all of you for your 2 pesos. This was a fun conversation. Or content. Umm.. err.. you know. #socialmedia
@marketingProfs

Thank you @Marc_Meyer and @jasonbreed & all - thanks for great chat today! Really engaging and fun!! #socialmedia
@LIZSTRAUSS
Thanks to @marc_meyer and @jasonbreed for having me to moderate. Feel free to ping me if you wish to continue the SMM convo #socialmedia
@kenburbary

Thanks everyone specially @marc_meyer @jasonbreed for a great #sm41 Looking forward to sending the archive to peeps who missed it #sm41 @shashib

Thanks to @Marc_Meyer and @jasonbreed for inviting em along and thx to all you guys for brilliant discussion! #socialmedia
@ dannybrown

Thanks @jasonbreed and @Marc_Meyer for inviting me to host.
@ JasonFalls
@jasonbreed @marc_meyer Thanks for the opportunity to host #socialmedia today. A great high adrenaline twitterrush :)  
@davidalston

Great job! thanks to Marc and Jason for putting these on. great stuff. #socialmedia  
@chuckhemann

@jasonbreed @marc_meyer thanks for opportunity. enjoyed conversations #socialmedia unpanel 
@RichardatDELL

Thank you to everyone for participating in this #socialmedia discussion & to @marc_meyer, @jasonbreed for instigating it
@leeOdden

I think that about wraps it up for today's #socialmedia chat. Thanks to all, and to @marc_meyer & @JasonBreed for organizing!
@Mediaphyter

Next #SocialMedia Event: #sm139

kary-delaria.jpg
Moderated By:
Kary Delaria ()
web:
www.kaneconsulting.biz
topic:
 Can social media move the needle for brands during the holidays?
when? where?
Tuesday Dec 13 2011 from 12pm-1pm EST. Participate on our live page or directly on twitter. Simply include #sm139 in your tweets.
Recent Moderators
Lisa Petrilli
Lisa Petrilli (): #sm138
An introvert's approach to leveraging social media for business success
Meg Fowler Tripp
Meg Fowler Tripp (): #sm137
Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era
Chuck Hemann
Chuck Hemann (): #sm136
The rise of the social index and its impact on influence