@Marc_Meyer I image FCs real objective was the PR wave that they ended up getting #sm75
Fast company simply measured popularity without context - this in itself is interesting, but limited in value #sm75
@jenvargas Remember that reputation is subjective to the person making the judgment. #sm74
@jenvargas Or one does certain things and says certain things and people interpret and make a judgment on that persons reputation #sm74
@charliesaidthat #sm74 is weekly chat, next week it is #sm75, week after #sm76 etc 4 - 5pm UK time every Tuesday.
RT @charliesaidthat: Gidden's says a Personal brand is Front and Back stage self. closer they are the better! #sm74
@charliesaidthat Join the debate and stick your thoughts on #sm74
But people connect easier with people / RT @cnbruni the co should always be able to outshine a personal brand. Sum greater than parts #sm74
Q2: Listen to your audience, as you grow they'll want more, be open and grow how they want #sm74
@danperezfilms Look at banks, they "suck" but actually they do an important job - its just perception #sm74
Having strong personalities attached to brands can help humanize it - for some companies this is an advantage #sm74
@danperezfilms How much you suck is a matter of opinion. I guess branding is a way to influence that #sm74
RT @kamichat: An aside: Interesting to me that brands are working to be more human, and humans are looking to be brands #sm74
@jenvargas Why don't you agree? #sm74
Surely that's ego? / RT @TomMartin: Personal brand is what u think of u. Reputation is what others think #sm74
@danperezfilms I'd argue that is indirect - but I guess were just getting into word definitions here - I see your point #sm74
Great point / RT @conniereece: My personal branding efforts are worthless if I don't have the reputation to back them up. #sm74
@kamichat But surely brands have experience and presence - look at Apple #sm74
@danperezfilms Yes you can influence it but you can't tell people what to think about you/your abilities #sm74
@kamichat Things like your presence and experience an be controlled, reputation should be built/earned #sm74
Same as reputation anywhere, ability to deliver what you promise / RT @AppleBoxStudios: What exactly is a reputation in social media? #sm74
Same as reputation anywhere, ability to deliver what you promise / RT @AppleBoxStudios: What exactly is a reputation in social media? #sm74
Anyone not aware, #sm74 is a weekly social media chat - come join people. Q1 is "Is reputation more important than a personal brandâ€
Q1: Reputation is part of your personal brand, just one you don't have direct control over #sm74
@ajmunn @elhoust Non-profits rely on keeping customers happy to achieve objectives - SM is a tool to manage them #sm73
Non-profits can use the global and viral nature of SM to spread an issue very quickly and cost effectively #sm73
Just because a org is n/prof doesn't mean it can't share many of same goals as company - SM can help achieve these #sm73
Hell everyone, will be taking part in the #sm73 social media tweetchat - come take a look if you haven't been already.
Great chat guys, see you all! #sm69
SM used effectively can reduce cost and effort of implementing all aspects of a companies operations #sm69
@chrissfife Indeed, an open and visible customer feedback platform via SM is good for customers and brand #sm69
Let's not forget that SM can help a brand reduce cost associated with poor cust service and product returns #sm69
Let's not forget that SM can help a brand reduce cost associated with poor cust service and product returns #sm69
Very well said / RT @annpadgett: First listen to your audience. They will help you identify ways to engage them. #sm69
Very well said / RT @annpadgett: First listen to your audience. They will help you identify ways to engage them. #sm69
@TeresaBasich I agree but the way we present SM to clients makes it sound like SM is a marketing strategy in and of itself #sm69
Why do we talk about winning customers with SM when we shld talk about how to use SM to give them what they want #sm69
@TeresaBasich I agree but the way we present SM to clients makes it sound like SM is a marketing strategy in and of itself #sm69
Why do we talk about winning customers with SM when we shld talk about how to use SM to give them what they want #sm69
@TeresaBasich But these are just strategies SM is just a tool to deliver a certain type of mrkting strategy on #sm69
Customer convo happens in the gap between your brand promise and brand delivery - start your work in that gap #sm69
@karimacatherine What do you think it is then? #sm69
@TeresaBasich Conversation has always been two way, otherwise it's just broadcast. Audience voice is louder, only difference #sm69
Social Media is a Comms tool and should be used as such: a way to communicate a marketing message to customers #sm69
@j_fuji @AppleBoxStudios @TheBlackFin - Was great chatting with you guys, thanks for making it a good #sm68 debate!
@AndrewMueller @tfhall @karimacatherine @ckieff @marketingfails @MikeFraietta - Thanks for the retweets - good fun #sm68 debate today!
@j_fuji @marketingfails McD's KFC and BK take each others vouchers - it gives consumers a way to differentiate in similar markets #sm68
Companies should start offering rewards to people that check in with their competitors - tempt their loyalty #sm68
Any successful mobile app must integrate with consumers existing usage habits and offer a meaningful advantage/reward #sm68
Any successful mobile app must integrate with consumers existing usage habits and offer a meaningful advantage/reward #sm68
Any successful mobile app must integrate with consumers existing usage habits and offer a meaningful advantage/reward #sm68
RT @TheBlackFin: Answer this: How many times a day to you check you mobile, e-mail, social, geo-location, etc.??? #sm68
RT @TheBlackFin: Answer this: How many times a day to you check you mobile, e-mail, social, geo-location, etc.??? #sm68
Everyone speaks about people "getting something" from a social experience, what is it people want though? Thoughts? #sm68
Everyone speaks about people "getting something" from a social experience, what is it people want though? Thoughts? #sm68
Do people think mobile web will see most growth in functionality usage or entertainment usage? #sm68
People are using smartphones to organise all aspects of their life - mobile apps offer chance to enhance this process #sm68
People are using smartphones to organise all aspects of their life - mobile apps offer chance to enhance this process #sm68
Q1: Mobile allows you to deliver relevant, location-aware content to consumers, particularly useful at events or for retail #sm68
If only they'd listen! / RT @AnikethDsouza: Brands confuse FB with another means of advertising than communication. #sm67
Based on peoples wants from each platform / RT @JoeKikta There is a HUGE difference between Twitter and FB active users. #sm67
Based on peoples wants from each platform / RT @JoeKikta There is a HUGE difference between Twitter and FB active users. #sm67
Agreed! / RT @Brioneja: Different audiences require different strategies & content. Both require commitment #sm67
Don't think fans, think engaged, loyal customers - you need less and they buy more! / RT @felonice: Any suggestions to get more fans? #sm67
Don't think fans, think engaged, loyal customers - you need less and they buy more! / RT @felonice: Any suggestions to get more fans? #sm67
Brands need to join the convesations on their page, not just provide the place for them to happen! #sm67
Brands need to join the convesations on their page, not just provide the place for them to happen! #sm67
Your objectives on FB will/must depend on what affinity the FB core audience has with your product. #sm67
Evolving even! / RT @sharonmostyn: @Marc_Meyer Perhaps "ever-changing" a better description of social media platforms. #sm67
Language should be engaging and authetic to your brand / RT @ReeseBY: What about certain buzz words to use on your page #sm67
Language should be engaging and authetic to your brand / RT @ReeseBY: What about certain buzz words to use on your page #sm67
Day / time ? RT @AppleBoxStudios: It's a weekly #socialmedia chat created by @marc_meyer and @jasonbreed #sm66
What is #sm66 everyone?
