#socialmedia Profile - @AppleBoxStudios

Nice stuff today..I'm out. #sm141

We are making progress. RT @gradontripp How do we get people past the idea of "platforms" and shiny objects? #sm141

@martinjason We see that at the SMB level, those folks already wear many hats #sm141

@megtripp That mindset is fading but its being replaced by the furrowed brow of "prove it".. #sm141

RT @gradontripp: Q3: What obstacles must be overcome within companies / orgs to see social spread as both a function & a benefit? #sm141

@megtripp when crisis happens, all social bets are off...especially with employees #sm141

@megtripp i would hope that @scottmonty thought about scaling long before scale was an issue #sm141

So is there a centralized strategy that differs but compliments a decentralized strategy? Can you have that? #sm141 #sm141

@mpace101 But Dominos was fueled by adult employees picking their noses and putting that content on a pizza and uploading to youtube #sm141

@mpace101 thats idealisitic to think adults will act like adults, there's too much carnage that proves otherwise..:) #sm141

@megtripp You can't stop their access... or prevent it #sm141

RT @gradontripp: 8 minutes until #SM141: Social Scale at the Enterprise Level! #socialmedia #sm141

good stuff as usual...gotta bounce #sm140

@martinjason No better than it is for twitter #sm140

Bang On! RT @Marc_Meyer: @jsandford or the curation of conversations..#sm140 #sm140

@cloudspark I just bought a plane ticket to Atlanta & Minneapolis... #sm140

@jasonbreed Except that you can't have one w/o the other...well you can but... #sm140

@KaryD Wanna go out? LOL!!! #sm140

@jsandford I will now pull my mind out of the gutter... #sm140

Social probably helps out b personalities and introverts more than anything... #sm140

RT @KaryD: @jsandford @megtripp I definitely learn a lot from being on the sidelines of others public exchanges. #sm140

@jsandford I dont understand that question #sm140

Q2 face to face is ideal at some point #sm140

I think people on Linkedin are fishing more. I hate hate, when I connect w/ some 1 & I immediately get a pitch. I feel duped. #sm140

I think you have to balance the content of the people/sites you will follow. #sm140

@cloudspark Which means I try to avoid talking or following myself... #sm140

@megtripp I think the same might hold true from a business perspective, with a bit more emphasis on value #sm140

Personality helps too...and people not brands, I don't talk to brands or logos #sm140

@megtripp I think the same might hold true from a business perspective, with a bit more emphasis on value #sm140

Personality helps too...and people not brands, I don't talk to brands or logos #sm140

Value, Frequency and Relevance #sm140

RT @RunnerBliss:#socialmedia tweetchat on Nurturing Relationships in a Socially Connected World w/ @jsandford starts in a few minutes #sm140

@jsandford Can't we just build it...and watch it grow? :) #sm140

RT @jsandford: #sm140 consider who you follow and communicate with often in social media. Ponder the strong and weak relationships. #sm140

Ok time to bounce #sm139

@LoisMarketing Valid pts just don't veil it in being genuine. The only part that is genuine is the brand selling u tires during xmas #sm139

Opt in emails are the closest we get marketed to as well as magazines both online & offline. TV is not. #sm139

Unless I'm following the # of a brand or product, the odds of me seeing someone praising the co. or the brand are slim, even now. #sm139

@Marc_Meyer Right. As a brand maybe they should just shut up and deliver in Dec. & then circle back around to talk to us in Jan.? #sm139

I think social data would prove out that people talk about looking for value and deals? No? #sm139

@KaryD What does good customer service mean during the holidays? It means I hope i don't have to deal with...Customer service #sm139

@KaryD Customers expectations during the holidays..hmmm. Perhaps the bar is set higher? #sm139

@threeThou Agree, the deal is the free something after purchase...the unexpected pleasant surprise that they tell someone about #sm139

@KaryD i would think the holidays are a unique opportunity to get social & be social with your customers #sm139

@threeThou Deals are part of the deal during the holidays, but adding an element of social may be a decided advantage #sm139

@KaryD Oh you've seen them, they've been runnin apparently for the past 12 years, I beleive Satchi & Satchi has the account #sm139

@KaryD You mean beyond the annoying Lexus commercials? I mean they semi-insult sensability #sm139

RT @Marc_Meyer: Lets chat it up for our 139th #socialmedia tweetchat w/ your host @KaryD Welcome her w/ open minds & hearts! #pgh #sm139

RT @KaryD: Join me in 15 min. for #socialmedia chat. Were talking impact & opportunity for brands & customers during the holidays. #sm139

RT @Marc_Meyer: Are the ways brands are using SM influencing buying decisions during the holidays? Find out w/ @karyD in 1 hr. #pgh #sm139

Im out good stuff, as usual. #sm138

It is weird meeting people for the first time after talking to them for years on social nets... #sm138

Im out good stuff, as usual. #sm138

@DRMGListens So become so fascinated by the art of an online convo-it can be one experience like that, that changes everything. #sm138

@Marc_Meyer If you're an introvert? #sm138

The worse thing an introvert could do would b 2 allow the social web 2 create a persona of themselves thats not at all accurate #sm138

@LisaPetrilli A3 tough to answer but would be good to learn what works in the event that we employ or have an introvert handling SM #sm138

@JonathanSaar That's called "beer courage" people say things online that they would never say f2f..cc @lisapetrilli #sm138

@jasonbreed Rising to one's maxed out level of incompetence... #sm138

what happens when you the introvert are asked by your company to be the 'extroverted, engaging, social media voice of the co? #sm138

@LisaPetrilli Doesn't being in front or or behind the computer screen lessen the fear of "being social"? #sm138

@DRMGListens So the client prefers to be silent or invisible? #sm138

@LisaPetrilli But never on a scale & level such as this. But there is still a level of being "out there" that can b tough to deal w/ #sm138

@LisaPetrilli it allows introverts a chance to play...the field being level is up to them #sm138

@LoisMarketing we get that... #sm138

@MackCollier there's a term for honest and authentic people-their called "good people" #sm138

Does your perception of the person you meet f2f change when it doesn't map back to how they are in social? #sm138

Social media "might' create an image, & the brand may desire, but the problem is the person behind the image has not been trained #sm138

@LoisMarketing who consciously would not? #sm138

@JonathanSaar That is a great point. Not so much back in the early AOl days where no one told the truth about who they were #sm138

I think it absolutely does. But is it image or maybe it's perception? #sm138

I think todays tweetchat should be pretty compelling. #sm138

RT @nikkirogan: looking forward to the #socialmedia #sm138 chat today. #sm138

RT @Marc_Meyer: 30 min. until todays #socialmedia tweetchat on How introverts might leverage SM for Biz. Your host? @LisaPetrilli #sm138

RT @henrymotyka: RT @LisaPetrilli: Im honored to host #socialmedia chat today talking introverts in #sm at Noon ET; will you join me? #sm138

Best tweetchat in weeks and not just here, but inclusive of all the other one's out there. Ok im out, gotta bounce #sm137

@megtripp But in the end, how may will actually do that? Some will. A lot won't. #sm137

@megtripp marketing not knowing what is best and relying on what they know and what they've been told works. #sm137

@Marc_Meyer Email is dead, long live email. #sm137

@inthekisser What is brand affinity rooted in then? #sm137

@DRMGListens Does content move product? Does the king sell product? #sm137

@inthekisser What is brand affinity rooted in then? #sm137

@DRMGListens Does content move product? Does the king sell product? #sm137

RT @threeThou: @megtripp People are looking for deals 365 days a year #sm137

@megtripp follow us & friend us is lip service #sm137

@megtripp But that would require becoming a social brand and a social company & not just re-imagining it.. #sm137

Absolutely. RT @Marc_Meyer: @megtripp HUGE opportunity lost. and yet they had 12 months to prepare #sm137

@megtripp you mean incent or just encourage? I saw neither #sm137

@Ken_Rosen I think so, but now I can't remember because the chat is too fast to keep up! LOL #sm137

@Ken_Rosen Are social platforms meant to be used as push platforms? #sm137

i find it odd to drive ppl from email to social versus to a specific landing page. I mean we emailed them-to do what? To be social? #sm137

Social channels yesterday should have been enhanced for listening and responding instead of aiming and firing #sm137

@megtripp It's added "more" channels to communicate. But marketers(most) don't realize that social isn't carte blanche for more push #sm137

@megtripp they went overboard in forgetting that social channels are not push channels #sm137

@megtripp It's added "more" channels to communicate. But marketers(most) don't realize that social isn't carte blanche for more push #sm137

settling in for todays tweetchat #sm137

@megtripp they went overboard in forgetting that social channels are not push channels #sm137

settling in for todays tweetchat #sm137

Ok gotta bounce, thanks all. peace. #sm136

RT @dariasteigman: Lazy garners lazy (e.g., poor, ineffective) results, so it works out in the end. #sm136

I mean I still check Klout, Peer Index, but the value for me is negligible. But for an advertiser, I can see why they might use it. #sm136

So is the message here, handle all data sources and aggregators with kid gloves? Buyer Beware? What? Patience? #sm136

@dariasteigman Because you so dig empire avenue??? LOL #sm136

@dariasteigman Still too much manual activity embedded in this #sm136

Which means that the next big SMM tool would be a tool that incorporates a social index score into the dashboard #sm136

@Marc_Meyer By inferring automation in that question, probably not.. #sm136

@chuckhemann we should we use them because there is some utility in them, but it's uhh..subjective :) #sm136

@chuckhemann Benchmarking, for starters #sm136

@dgcattaneo Great point but Klout, Peer index, Proskore, all are all measuring the same data-just assigning different values to it #sm136

should we be measuring behaviors and outcomes or people's interactions with each other? #sm136

RT @Marc_Meyer:10 mins til @chuckhemann leads 2days #socialmedia tweetchat on the rise & perceived relevance of the soc index #pgh #sm136

@Marc_Meyer Thank you and everyone that participated. That went really really fast. It was hard to keep up. #sm134

@dgcattaneo The key there is, quality fill always find a home... #sm134

@lauren_dugan it does help build and fuel communities. #sm134

@Marc_Meyer You're right. I've seen some great agency work around UGC. Embrace the free creative right? #sm134

@lauren_dugan it does help build and fuel communities. #sm134

Ok So Q3a is sorta a fun one but what do you think about UGC? Is it helping agencies or undermining creative? #sm134

RT @Marc_Meyer: @martinjason If an agency doesnt do social media, they damn well better understand it #sm134

@lauren_dugan Except that your students are the one's that will absorb this and go make it happen! #sm134

@martinjason Agree, life support may be imminent. #sm134

@brandspanking Love the cross training. it's imperative. #sm134

Ok we're in the home stretch everyone in one minute-your bonus Q3b. #sm134

@brandspanking Love the cross training. it's imperative. #sm134

@lauren_dugan Right, you have to start somewhere. Actually this tweetchat has helped immensely. Plug for @marc_meyer & @jasonbreed #sm134

@dgcattaneo So the traditional agency is still alive and kicking? :) #sm134

Q3a. How does or how would a traditional agency become social? What would be the first step? #sm134

@MarinMediaGroup duly noted. :) #sm134

@martinjason You mention social agencies Martin, are traditional agencies from a purists sense, dead then? #sm134

All of which is not necessarily in the sweet spot of most traditional agencies... #sm134

Let's not forget there's the planning, the implementation, the execution, the management and the measurement of social... #sm134

@MarchellGillis Their's no cost for listening right? #sm134

Let's not forget there's the planning, the implementation, the execution, the management and the measurement of social... #sm134

All of which is not necessarily in the sweet spot of most traditional agencies... #sm134

@MarinMediaGroup Except that doesn't mean they know how to execute a social intitative...it just means they know your brand #sm134

@dgcattaneo Listening is a start... #sm134

Would you trust an agency w/ SM in which you have a long running relationship with, even tho you know they have no experience? #sm134

@dgcattaneo Would you trust an agency that had no experience in social but was offering social as part of the campaign? #sm134

We often forget how much teaching really occurs or needs to occur in this space #sm134

@MarchellGillis You have to teach the client on how to be a brand ambassador in social, most don't know how to do that #sm134

Sometimes I feel like what we say here is a broken record until you see that it's the 1st time that a client is hearing it #sm134

@Jaimemit Love that. #sm134

The voice of the client in social is shaped by the agency and reinforced by the brand-it's imperative that the agency preach this #sm134

@martinjason we've inherited wounded companies who were sucked in by the snake oil folks...:) #sm134

@brandspanking Trust is a key and operative word there #sm134

@Marc_Meyer !00% Yes #sm134

@brandspanking Agree, though we've seen instances where clients do not want any part of the heavy lifting #sm134

@lauren_dugan Welcome Lauren #sm134

Q2 Do you think the client should own the conversation? or should it all be on the agency? Is the agency really prepared to own it? #sm134

Let's not forget the client doesn't really know what being social is...sometimes it starts with policy and governance #sm134

@Marc_Meyer You mean like singles instead of home runs? #sm134

@martinjason Great point. Agencies want the whole enchilada and they don't need to have it all #sm134

@parissab Sometimes expectations don't match the deliverables or the KPI's though #sm134

@parissab that will dovetail into q2..:) #sm134

@brandspanking Agree it's a component..but Where, when or how does an agency that is traditional become social? #sm134

@martinjason except that agencies rarely admit that they can't do something or don't know something... :) #sm134

Do clients have unrealistic expectations thanks to all of the "success stories" that we keep reading about over and over? #sm134

@MarchellGillis Their's no cost for listening right? #sm134

@brandspanking what should their levels be- should all clients be at a certain level now at this point in the game? #sm134

@martinjason except that agencies rarely admit that they can't do something or don't know something... :) #sm134

Do clients have unrealistic expectations thanks to all of the "success stories" that we keep reading about over and over? #sm134

@parissab that will dovetail into q2..:) #sm134

@brandspanking Agree it's a component..but Where, when or how does an agency that is traditional become social? #sm134

@parissab Sometimes expectations don't match the deliverables or the KPI's though #sm134

@martinjason Great point. Agencies want the whole enchilada and they don't need to have it all #sm134

@Marc_Meyer You mean like singles instead of home runs? #sm134

Let's not forget the client doesn't really know what being social is...sometimes it starts with policy and governance #sm134

Q2 Do you think the client should own the conversation? or should it all be on the agency? Is the agency really prepared to own it? #sm134

@lauren_dugan Welcome Lauren #sm134

@brandspanking Agree, though we've seen instances where clients do not want any part of the heavy lifting #sm134

@Marc_Meyer !00% Yes #sm134

@brandspanking Trust is a key and operative word there #sm134

@martinjason we've inherited wounded companies who were sucked in by the snake oil folks...:) #sm134

The voice of the client in social is shaped by the agency and reinforced by the brand-it's imperative that the agency preach this #sm134

@Jaimemit Love that. #sm134

@MarchellGillis You have to teach the client on how to be a brand ambassador in social, most don't know how to do that #sm134

Sometimes I feel like what we say here is a broken record until you see that it's the 1st time that a client is hearing it #sm134

We often forget how much teaching really occurs or needs to occur in this space #sm134

@dgcattaneo Would you trust an agency that had no experience in social but was offering social as part of the campaign? #sm134

Would you trust an agency w/ SM in which you have a long running relationship with, even tho you know they have no experience? #sm134

@dgcattaneo Listening is a start... #sm134

@MarinMediaGroup Except that doesn't mean they know how to execute a social intitative...it just means they know your brand #sm134

Loved todays convo..gotta bounce, thanks #sm132

Q3- If you're connected to your followers, I think it happens naturally-and that's not necessarily a bad thing. #sm132

@KatFrench It might when G+ for business launches...who benefits then? #sm132

@dariasteigman I was going to blame it on millenial transparency, but that's a copout. :) #sm132

I think it's imperative to know as well, that you're always on, regardless of what "account" you're on.. #sm132

a1 different machines.... #sm132

@KatFrench I would like to say that sometimes you can't given that we have case examples...:) #sm132

Im a little drunk on peoples personal brands-but thats me... #sm132

Im ready #sm132

ok i gotta bounce, good stuff today thanks @marc_meyer and @arikhanson #sm131

@JoeKikta Jason no. CC yes #sm131

Would an influencer ever admit to being wrong? Yea, if you give them something... #sm131

@JoeKikta Jason no. CC yes #sm131

Would an influencer ever admit to being wrong? Yea, if you give them something... #sm131

ok i gotta bounce, good stuff today thanks @marc_meyer and @arikhanson #sm131

@SeanMcGinnis Im lumping them all together-search is always an arms race #sm130

@SeanMcGinnis But to discount that search won't evolve is really underestimating them no? #sm130

@SeanMcGinnis I think they're already evolving no? #sm130

Hilarious #sm130

Search and social will be forever gamed, but true SEO will still matter-IF websites continue to be non-socialized entry points #sm130

@SeanMcGinnis Yep, or any for that matter? So what's the answer? Not sure we have one yet because it's such a monopoly #sm130

@SeanMcGinnis Tough NOT to game social search IMO #sm130

@marc_meyer so you're saying be careful what you wish for? #sm130

@SeanMcGinnis it just means it could be. can be gamed #sm130

@viravani actually social is defined by behavior #sm130

social affects search, but is the result tainted by social's influence? #sm130

@SeanMcGinnis Id say they meet where what we are searching for is derived in a social interaction on a social network #sm130

Great chat today peeps, i gotta bounce #sm129

@KaryD @blaisegv @MegFowler We "hired" the most passionate people who just so happened to already be members of the community #sm129

@vargasl we actually outsourced the management of the community to members of the community-the results were somewhat mixed #sm129

@vargasl better yet, lets not measure their efforts but measure their effectiveness #sm129

@blaisegv who else would? :) @vargasl #sm129

@vargasl great question, measuring offline behavior of your online community... #sm129

@megfowler precisely, though the c-level would look at dollars and marketing will look at the total number of members..:) #sm129

This whole discussion is a mix of qualitative & quantitative talking points-the question is, what determines success of the comty? #sm129

@vargasl Q2 Ironically twitter measures an active users by someone who tweets once. #sm129

So from a metrics standpoint, if we can't manage our community, then in theory we can't measure it. I'm shooting for huge #'s then :) #sm129

@vargasl With apologies to Bosox fans, to me, impact is when ball meets bat-in a community what does that look like? In simple terms #sm129

we once created a community, 5000 strong cause we got so many emails asking us 2 create 1. members told us what they wanted in it. #sm129

Why do CPG's create branded communities? Unfortunately, and they may not admit it, but it's to sell more product. #sm129

@vargasl I hate to say it, but if if it ended up, transactionally, I would be happy #sm129

@vargasl Q1 resolution and relationships but not necessarily in that order #sm129

RT @Ken_Rosen: RT @vargasl: Who is joining me for #socialmedia tweetchat #sm129 - We are chatting abt taking pulse of your cmty. #sm129

RT @vargasl: 30 mins. away! Noon EST How do you measure cmty health? Join us for #socialmedia tweetchat w/ your host @vargasl #sm129

nice chat today everyone, i gotta bounce. peace #sm127

So what do you do? I'm a non-reporter, a non-journalist, if you will...:) #sm127

@JeffCutler What's the answer? I can't remember who asked the Q but Who are we supposed to trust? #sm127

@JeffCutler I'd report on the crisis in Darfur and other areas in Africa #sm127

@JeffCutler so you're saying we need to stop and consume the roses... #sm127

@Marc_Meyer One step at a time? One article, one post, one video at a time... #sm127

@lttlewys Love that word empathy in this context #sm127

@Marc_Meyer One step at a time? One article, one post, one video at a time... #sm127

@lttlewys Love that word empathy in this context #sm127

@JeffCutler a3-accuracy, timeliness,trust, humor, reliability, humane, #sm127

@KathyHerrmann @JeffCutler Citizen journalists add that level of the human element without trying. cc. @marc_meyer #sm127

@JeffCutler but then you have .."If it bleeds, it leads..." sometimes w/o the facts #sm127

separating reporting from opinion...is that even possible? #sm127

@JeffCutler I'd prefer gullible and naive #sm127

Those consuming the news are the ones that suffer-it becomes a case of which platform do you trust #sm127

I just hate the pressure that traditional journalists are under now for the "get". It's tainted things #sm127

@AccentureSocial sometimes the "real" insight is coming from citizens #sm127

@JeffCutler now or back in the day? LOL #sm127

@JeffCutler Nook here #sm127

@JeffCutler RSS feeds are so yesterday. Who has time for that? Unless you're a complete devotee. #sm127

@JeffCutler its travel related but I need headlines and bullets-if i want more i drill down #sm127

@JeffCutler a1. its completely changed, its either the web or tv- convenience and speed are the reasons #sm127

Nice job everyone thanks to @marc_meyer and @jasonbreed and @steveolenski #sm126

Wow this is a deep topic today, didnt know what to expect. Thanks @steveolenski and @marc_meyer seems like we need more time #sm126

RT @DRMGListens: The problem for parents is that technology has not stood still-theyre still trying to learn how to upload photos #sm126

@resq2143 the medium (Social) has become a baby sitter #sm126

RT @Marc_Meyer: Ironically, what I see in the school system when it comes to social media, is a lack of education. #sm126

@Marc_Meyer sometimes what "they" share would make a priest blush... #sm126

@RepuMetrix Love that idea #sm126

@Marc_Meyer I would agree with that. Juniors and Seniors on up #sm126

@steveolenski social w/o any type of monitoring ends up being just that a "social activity" and not one to be taken seriously #sm126

@Marc_Meyer or how about administrators and parents? Who get's it? Who doesn't? #sm126

@Marc_Meyer I guess classrooms weren't besieged by porn and spam like they thought huh? #sm126

@steveolenski I believe there's an analogy here about something rolling downhill-except in this case, it rolls up hill :) #sm126

@dgcattaneo I believe pearson already does something along those lines now-not sure if it has robust social functionality tho #sm126

@steveolenski I would venture that if communication was NOT in a FB or Twitter type of setting, educators could control it better #sm126

isnt it the actions of a few that screw this up for everyone? #sm126

Hot topic with todays #socialmedia tweetchat, looking forward to it #sm126

I keep saying that it's the best tweetchat ive ever been in, but its becoming redundant- i learn a ton-thanks everyone i'm out. #sm125

@TobyDiva I think theres a buzzword bingo card running around somewhere #sm125

@Marc_Meyer thats because you guys are so authentic... #sm125

lets not forget that all content creators are created equally.. just because you can blog doesn't mean u should #sm125

So what comes first creation or curation? Do you wanna be an original or a poseur? :) #sm125

@megfowler except hat on a standard website you have about 20 seconds to tell a story before they bounce #sm125

I hear people like videos for content too...any truth to that? :) #sm125

There's a reason the blogs that are at the top of the Adage 150 are there-consistency, relevancy value and variety #sm125

@sethgoldstein It's also good when you're fresh out of ideas #sm125

So is all this content talk because we want leads? I mean whats the real purpose at the end of the day? Seriously. SEO? #sm125

@megfowler I think it's actually both #sm125

My point is that we demand excellence and for some corp. bloggers, that's tough to do w/o falling into push mode #sm125

@TobyDiva We as readers and consumers are forcing "good" blogs to stay at a level thats' sometimes tough to sustain #sm125

At some point we all grow weary of hearing "What's the value of a hug" because we've heard it from so many people... #sm125

@BarryBirkett @stevemurthey @TobyDiva @dgcattaneo Not if your content sucks :) CC. @marc_meyer #sm125

@OrchMail I'd agree with that #sm125

@TobyDiva Original content...There was a time when it all was original. I believe that was circa 2005... #sm125

I assume we're defining original content as an infograph for example right? #sm125

@TobyDiva For that question I'm going to say its a mix of interns, agency and internal..maybe the better q is who owns it? #sm125

@jasonbreed You're answer D, is the holy grail, who's actually achieving that? #sm125

i think companies are getting better at both, for a long time they sucked at both #sm125

wow talk about a tough question #sm125

wow that was a pretty cool infograph #sm125

wow talk about a tough question #sm125

wow that was a pretty cool infograph #sm125

@sonnygill Thank you! Just trying to figure it out and see how we can use it. #sm124

I think I took high honors for ignorance today, but I learned a whole lot, which is why I try and join this chat every week. Thankyou #sm124

@eliingraham I like that. #sm124

I think I took high honors for ignorance today, but I learned a whole lot, which is why I try and join this chat every week. Thankyou #sm124

@eliingraham I like that. #sm124

@sonnygill Maybe they're created to prepare for that shift or to create that shift...:) #sm124

Last question: Are they created to create change? #sm124

@martinjason Thats sorta my question-how quantifiable do they need to be and what kind of wait and sway should they have? #sm124

COE's need quantifiable outcomes right? That's the point right?? #sm124

@sonnygill I like the idea of having them just as long as something comes out of them sorta like steering committee's as some 1 said #sm124

@martinjason How could an SME have no voice? Aren't they the SME for exactly that reason-? #sm124

RT @sonnygill: @martinjason Id like to see only a co.'s execs drive their own excellence and without the help of key internal SMEs. #sm124

So COE's are common, just not in social media..or maybe they are..? #sm124

RT @AccentureSocial: heres a link to what we consider CoE must haves at the enterprise (checklist in ppt) http://t.co/SkQfXzv - #sm124

@sonnygill so COE's could be the c-suite's eyes and ears on the ground #sm124

but what happened when your employees are like balking at COE's recco's? or does it work like that? #sm124

This might be a good answer to Q2 RT @LisaHoffmann: Reduced fracturing of the social presence,& managing "graveyards" are major draw #sm124

@sonnygill also, who usually drives these? and what are the motivations to creating them in general? #sm124

@sonnygill Are these like ad-hoc committee's? #sm124

@Marc_Meyer @LisaHoffmann @jasonbreed I like Communities too! #sm124

@sonnygill But if its a social COE, then you have to have some knowledge of social right? #sm124

@sonnygill I'll take a stab at it-does the plan contain kpi's? and the business case might be a knowledge share? #sm124

@jgombita Thanks for that #sm124

@sonnygill So they need a balance #sm124

@sonnygill But they don't have to have expertise in social? #sm124

@sonnygill i meant SME's #sm124

@sonnygill are they just a group of smart people or cme's within an org.? #sm124

@jgombita just from the sense ive heard them discussed.. #sm124

This should be interesting given that I'm not entirely sure what center of excellence are designed to do-tho, they are in vogue #sm124

Great tweetchat. Thanks @shellykramer and everyone else #sm123

Holy crap what a great tweetchat today, im gonna have to hit the archive/transcript hard #sm123

@Marc_Meyer I was wondering when someone was going to mention that :) #sm123

@katgordon Love that! #sm123

@Marc_Meyer yea it's like the dark side of seo for large brands- #sm123

Sadly though, for every good blog, there are like 10 sucky ones #sm123

@Marc_Meyer Well it can certainly identify u as a thought leader & a player in your space. Nothing worse than sifting through splogs #sm123

So is success your KPI's then? How do we define true success with a blog? readership? shares? comments? #sm123

@Marc_Meyer the dreaded 5 reasons to, 10 must have's and 8 sure fire tips??? #sm123

Pretty pictures and infographs go a long way to. I mean for us, we do some sweet ass graphic work, so a blog is an extension of that #sm123

Do F500's still value blogging? Or is it more for the SMB's? #sm123

@ShellyKramer Not sure, but SEO impact has been significant & we've become a lone voice amongst our peer set. i.e very few blogs #sm123

Initially ours was for seo and branding purposes-It still is, to a certain a degree #sm123

so is the question how do we? #sm123

lets do it #sm123

@jgombita http://t.co/hKnADf2 #sm123

@jgombita It's @shellykramer and the topic is blogging for the top of the sales funnel #sm123

Looking forward to todays tweetchat. We've been gone for awhile but blogging for sales or leads is a good topic #sm123

@webby2001 @TomMartin @marc_meyer I never knew RV's were in the closet, but hey, I learn something every week on these chats. :) #sm114

@NealWiser @TomMartin The new RV's have a built in social platform-it's called a Grill :) #sm114

@JasonFalls MySpace- he says with tongue firmly planted in cheek... #sm114

I don't know but how can shitty data be actionable? #sm114

@NealWiser @louisvilletroy @Ken_Rosen @JasonFalls Two. #sm114

@cloudspark @JasonFalls We all would. #sm114

Ok so we're screwed then. 8% on Twitter or 800 million positive biased opinions on FB! WTF are we supposed to analyze then? Myspace? #sm114

@JasonFalls Give me the stuff behind the firewall and we will all be Kings #sm114

Ever sift through 3000 bullshit comments on Youtube and try to make sense of them? #sm114

@JasonFalls Im effin possible...it's such a data dump, the key really is knowing where your audience is- but then understanding them #sm114

Ever sift through 3000 bullshit comments on Youtube and try to make sense of them? #sm114

@JasonFalls Im effin possible...it's such a data dump, the key really is knowing where your audience is- but then understanding them #sm114

@JasonFalls @mhandy1 But it's the easiest to pull data from...and so the analytics companies build their names on it #sm114

@JasonFalls Which begs the question: Do we really love CSI that much??? #sm114

@JasonFalls After reading that post I now realize that I spend a lot of time filtering through twitter junk, fake blogs & bogus rt's #sm114

@webby2001 @JasonFalls Or drink the koolaid w/o asking whats in it #sm114

Holy "Not surprised" Batman. That post by @webby2001 just affirms that perhaps all analytics co.'s might be snake oil salesmen #sm114

I think it's safe to say that whether you're a social brand or social biz, it all starts with the people you have internally. #sm113

@Britopian having an avatar...cc. @marc_meyer #sm113

@Britopian external pressure #sm113

@dariasteigman @Britopian Can you be one and not the other? #sm113

I think you can be both #sm113

@Britopian to me one is internal and one is external #sm113

looking forward to this topic-lots of grey area #sm113

RT @jasonbreed: you cant put a "social" person in charge who cant manage people or tie back to business value #sm112

I don't know but maybe because of social, we are confused by what the outcomes of good PR should be anymore? #sm112

so spray and pray seems to still be in vogue then...:( #sm112

RT @jasonbreed: you cant put a "social" person in charge who cant manage people or tie back to business value #sm112

I don't know but maybe because of social, we are confused by what the outcomes of good PR should be anymore? #sm112

so spray and pray seems to still be in vogue then...:( #sm112

RT @jasonbreed: you cant put a "social" person in charge who cant manage people or tie back to business value #sm112

This was a bang on tweetchat thanks @marc_meyer and @techguerilla #sm111

@ken_rosen absolutely #sm111

@randygiusto @techguerilla thats a great point, paid influence versus organic influence- BIG diff. #sm111

so influencers are advocates? #sm111

Klout is a short cut for orgs that don't want to take the time to measure & understand & are willing to settle on a broken Algo #sm111

I think it's just sad to see other orgs putting a lot of faith in a Klout algo that's based more on who you are and not what you are #sm111

@Marc_Meyer @mediasres and that doesn't necessarily make them any less valuable- #sm111

@RickCaffeinated Radio is all about that but they add frequency, so why can't social have that? #sm111

id prefer to take my chances with a half a million people. we are talking about Twitter right? #sm111

@techguerilla no. give me the numbers if we're talking marketing... #sm111

id prefer to take my chances with a half a million people. we are talking about Twitter right? #sm111

bring it...:) #sm111

@techguerilla no. give me the numbers if we're talking marketing... #sm111

bring it...:) #sm111

looking froward to this #sm111

I loved today's host. :) and topic of course. Thanks to @jasonbreed and @marc_meyer as usual #sm110

@JohnFrost Agree #sm110

@RedheadWriting You mean does a link suffice? #sm110

@megfowler we don't have to have a conversation to have a relationship...:) #sm110

@RedheadWriting @danperezfilms Like 14 or something #sm110

@EliIngraham Great question #sm110

Blogs are a dime a dozen any more. Anyone who starts one today-better bring it, or I am gone. No bullshit. #sm110

@megfowler @marc_meyer So would any site that had cms capabilities for that matter... #sm110

yup...RT @KateAtTheBarn: A2: isnt a blog with the comments turned off....a website? #sm110

was that side question q2? #sm110

@RedheadWriting ...stares out and doesn't raise a hand.... #sm110

@RedheadWriting How about respecting the audience& responding to comments? #sm110

@Marc_Meyer and must read, #sm110

@RedheadWriting ...stares out and doesn't raise a hand.... #sm110

@RedheadWriting How about respecting the audience& responding to comments? #sm110

@Marc_Meyer and must read, #sm110

@RedheadWriting How about respecting the audience& responding to comments? #sm110

@Marc_Meyer and must read, #sm110

@RedheadWriting How about respecting the audience& responding to comments? #sm110

compelling content helps as well #sm110

@RedheadWriting I was going to say some type of journalistic integrity #sm110

@megfowler thanks meg...great tweetchat #sm109

hire customer service people who care is my advice #sm109

@megfowler or pout.... #sm109

@megfowler Hugs ..customers love hugs. :) #sm109

When is the customer wrong in social? #sm109

@megfowler C-suite's are worried about the kaish. #sm109

I still see a huge lag in real time customer monitoring-regardless of whether it's positive or negative customer satisfaction #sm109

@megfowler Cust sat scores should be tied to repeat business #sm109

@techguerilla @Marc_Meyer @jaybaer Most customers could give 2 shits about internal protocol, they just want a resolution #sm107

@jaybaer I think we're so accustomed to or desirable of an internet/social speedy response that it creates unrealistic expectations #sm107

Here's the value of Twitter: RT @megfowler A3: Why not ask for social preferences. "Where can we serve you better?" #sm107

@AnthonyOFlynn @JohnFrost You strong arm them and force them right? :) #sm107

I would implore companies to use Twitter as a place for their customers to find them-even if they are not there yet. #sm107

@jaybaer When they haven't decided who is going to manage it, what they want to get out of it & don't know what they're doing... #sm107

@jaybaer God help the company that hires the sm consultant who isn't on Twitter, or who's tweeted 100 times #sm107

@jaybaer Maybe the better question is, Is twitter overrated for B2b? #sm107

@pegsta1 Agree there is something to be said about the power users in the 8% #sm107

@jaybaer Because texting doesnt have a pretty UI #sm107

@jaybaer Do it! #sm107

@Marc_Meyer @johncass Agree. Thanks John. #sm106

@marc_meyer Right it's both a blessing and a curse on FB,Twitter, Quora, Search, Blogs,BBS's...Thebiggest corp. fear? Maybe. #sm106

@johncass @JohnFrost @Marc_Meyer Agree, this is a jammin tweetchat! #sm106

@johncass For most it seems that the content strategy was heavy on quantity, light on quality and deep on links #sm106

I think communities could be a logical next step in design integration but that doesn't mean thats a pure play social component #sm106

@johncass Just because we don't like the taste, doesn't mean it doesn't sell right? #sm106

I think communities could be a logical next step in design integration but that doesn't mean thats a pure play social component #sm106

@johncass Just because we don't like the taste, doesn't mean it doesn't sell right? #sm106

@johncass @dariasteigman and is that a bad thing? To the casual user? or just to us? #sm106