#socialmedia Profile - @BarryBirkett

Profile

@BarryBirkett

twitter: @BarryBirkett

#sm tweets: 321

Social scale in the enterprise

Nurturing Relationships in a Socially Connected World

Can social media move the needle for brands during the holidays?

@jgombita Not sure what having a seat in twitter has to do with it, unless it's that you control what you see & can ignore all sales. #sm139

@jgombita: I don't watch TV to be overtly marketed to but it's gonna happen unless it a Tivo'd show. @Marc_Meyer @KaryD #sm139

@karyd: @csinkus Are people looking for engagement over the holidays as much as a way to please everyone at the best price? #sm139

@ken_rosen That quick trigger finger gets me on tweets and emails at times! #sm139

A bunch of getting ready, that is. RT @karyd: That's what my calendar says, but I'm not totally convinced. ;-) #socialmedia #sm139

I've a bunch of getting ahead RT @karyd: @BarryBirkett That's what my calendar says, but I'm not totally convinced. ;-) #socialmedia #sm139

Holidays, already?? RT @karyd: In less than 5 min., I'm hosting #socialmedia chat - about social media and the holidays. Join me? #sm139

An introvert's approach to leveraging social media for business success

& to you RT @boomeranghotels: Thanks for a great #sm138 @BarbBuckner @dgcattaneo @Marc_Meyer @MackCollier @threeThou @britmorse @davidchris!

You too, David! RT @davidchris: @BarryBirkett hi Barry, good to see you again.... #sm138

esp after icebreaker RT @lisapetrilli: @martinjason ...introverts make gr8 slsppl b/c of ability to create/nurture relationships... #sm138

A2: SM doesn't just level the playing field for introverts, it lets our inherent superiority show through! ☺ #sm138

@boomeranghotels Good point -- it is not just the person or biz that shapes its own image in SM. #sm138

Good point! RT @joekikta: It can be tough to find balance between "being real" and "not saying anything that could hurt you" #sm138

@lisapetrilli People & biz put forth images of how they want to be seen in other media & in person, not just SM. #sm138

A1: Social media doesn't create images, except as "with it", but allows people & biz to ATTEMPT false images. #sm138

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

The rise of the social index and its impact on influence

@marc_meyer: If, hypothetically, there were a complete social index Watson would probably be needed to run it. #sm136

@adelemcalear Of course, we may have less respect after seeing the algo for some indices. #sm136

@appleboxstudios Without indexing we will still probably draw conclusions from & act on data so a somewhat valid structure beats none #sm136

@lttlewys: But as long as the subjectivity is understood, it still provides a less subjective basis for comparisons @chuckhemann #sm136

@dgcattaneo Like any other number, an index value can be misused by one who doesn't understand (or doesn't want to) @dariasteigman #sm136

@lttlewys: Can't do any better than coffee?? ☺ @marc_meyer @chuckhemann #sm136

Social Media for Crisis Planning & Response

Informal Tweet Chat Event

@martinjason Me too ☺ - but point of course is that def of traditional keeps evolving as environment evolves. May here too. #sm134

Is this so diff from transition seen w print to radio & then TV? RT @appleboxstudios: @martinjason ...life support may be imminent. #sm134

@appleboxstudios I hope they aren't offering w/o bringing in expertise. If they do, I would trust them to manage vs. going elsewhere. #sm134

Like it - new area/not expert RT @appleboxstudios: @MarchellGillis ..teach the client on how to be a brand ambassador in social, ... #sm134

@appleboxstudios: @martinjason If it is like most things, clients say they appreciate the humility but still expect it all! #sm134

Like it - new area/not expert RT @appleboxstudios: @MarchellGillis ..teach the client on how to be a brand ambassador in social, ... #sm134

@appleboxstudios I hope they aren't offering w/o bringing in expertise. If they do, I would trust them to manage vs. going elsewhere. #sm134

Separating the Personal & Professional in Social Media...or Not

@benilfeld Knowing first resume scan typically to find reason to toss, I'd only include Klout if you think it's high enough to be +. #sm132

@katfrench: @Ken_Rosen Certainly. Truly family emergency, for ex, can even help to personalize biz. #sm132

When it comes to hiring, absent totally objective measures with which to evaluate, you grasp at what speaks to you. #sm132

Make sense RT @benilfeld: 1. your awareness of both SM tools and how important measurement is in management #sm132

But should biz accept what may look unprofessional in stream? RT @ken_rosen: If arm caught in rock, I'll request help on all streams #sm132

@benilfeld What do you draw from high Klout on resume? Could be interaction with influential ppl or spending all day on SM. #sm132

But what % of ppl differentiate by hat you're wearing? RT @suchimishra: You may have "personal" interests different from your day job #sm132

@itknowconsult: @martinjason Interesting & true. Either what you say for biz is part of you or you're dishonest for $. #sm132

@katfrench It should - as @JoeKikta says, can't separate you from you. Must be willing to live with biz reaction to personal words. #sm132

A2: Place for one of those tests - if you can't tell them you're doing it, you shouldn't be doing on company time? #sm132

@lttlewys I wish I had the patience to take the extra steps more often. #sm132

Now that's diligence! RT @lttlewys: A1: I use differ apps, different browsers and double check anything before I send/post #SM132

Influence and #Brandfail

@jgombita: Biz response to SM should not be special, but shouldn't be ignored either - msg some late to get @redtype @RicDragon #sm131

@ricdragon: Not surprised at all. That foils many, doesn't it. Thanks for the insight, Ric. @redtype #sm131

But I gotta admit when I missed... RT @marc_meyer: I'm just messin with you Barry. Always glad to have you participating #sm131

Okay, got me there... RT @marc_meyer: @BarryBirkett Well I hear this whole social media thing might be big... #sm131

& I've decided to make pasta tonite! RT @lttlewys: #thanks @Marc_Meyer & @arikhanson Great chat today!..go grocery shopping now ;-) #sm131

@andrewmueller: @jgombita @lttlewys & you'd miss those like me who do much of household shopping, but that's prioritization #sm131

& I've decided to make pasta tonite! RT @lttlewys: #thanks @Marc_Meyer & @arikhanson Great chat today!..go grocery shopping now ;-) #sm131

Okay, got me there... RT @marc_meyer: @BarryBirkett Well I hear this whole social media thing might be big... #sm131

Well, it's seemingly just on SM. Maybe just by us? RT @redtype: .this whole ragu thing feels like it's being blown out of proportions #sm131

@ricdragon: Not surprised at all. That foils many, doesn't it. Thanks for the insight, Ric. @redtype #sm131

But I gotta admit when I missed... RT @marc_meyer: I'm just messin with you Barry. Always glad to have you participating #sm131

@jgombita: Biz response to SM should not be special, but shouldn't be ignored either - msg some late to get @redtype @RicDragon #sm131

Social Search: Don't Miss the Opportunity

Yes, terrific! RT @bikespoke: @seanmcginnis Good conversation Sean #sm130 today!

@martinjason That points out multi-front efforts that may be req for success given integration of search & social #sm130

@martinjason Biz may have some control of what its says but not what others say in SM, which still would impact search @seanmcginnis #sm130

@martinjason Plz expand on brands having more control with social...it seems like less control of msg now. #sm130

@seanmcginnis True on valuing search. I was making a leap there, wasn't I. #sm130

@seanmcginnis Do you see that integration changing the way they look at their role in social? #sm130

Yes RT @ken_rosen: A1 Beyond personal search, social adds new dimension w/co's like Attensity mining social for *bigger meaning* #sm130

WOW! RT @lttlewys: Ohh @SeanMcGinnis is host on #SM130 today!! Sweeet!! RT @Marc_Meyer Search & Social. Strange bedfellows? Find out @ 12 ET

#sm129

Like that RT @ken_rosen: Yes, "truth" subtle, nuanced & open to debate: qualit lets u tease out hypotheses before validating w/quant #sm129

@jgombita: @samfiorella Meeting, or failing to meet, mandates typ impacts bottom line, as may brand impact of sustainable rep. #sm129

@ken_rosen "truth" is subjective -- eye of the beholder -- and often argued. Is that what you mean? #sm129

@samfiorella: @jgombita If you say "doesn't lead to biz' bottom line now or in the future" you're on target #sm129

So often overlooked but key! PRT @karyd: ... Need context to tell a meaningful story & understand change. #sm129

Yes, though weighting is key to that. RT @dgcattaneo: @vargasl: love this approach: All pillars avgd = cmty health #sm129

Gr8, been waiting for this topic! MRT @vargasl: Excited to host #socialmedia tweetchat on how you measure cmty health.12 ET #sm129

The Twitter (R)evolution

@krlrose Same here, Kenny! Hope your day has gone well! #sm128

Not something actually edible? RT @marc_meyer: @dgcattaneo actually hoping @delta offers me a steak on this flight... #sm128 #nothappenin

@chrissa21: @KRLRose: Agree. If I want to communicate to the "brand" I can do it via a mention. #SM128

@dariasteigman On that we agree, Daria. Info is the great leveler, with balance tipped to those best at getting info from data. #sm128

Not for Twitter alone but maybe for broader SM coverage. PRT @dariasteigman: ...Doesn't have to be big budget. No? #SM128

@dariasteigman While it has leveled things in one regard, does the commitment needed to cover it right favor those with more $$? #SM128

A1 - Twitter can be for engagement or, as others find, simply pushing out info. It is a tactical tool rather than an end itself. #sm128

Journalism & Good Content are Finally Converging

Truly got us thinking! RT @kathyherrmann: @JeffCutler Thanks for being today's guest host. Good discussion! #sm127

@jeffcutler Part of problem is that "journalist" not broadly formalized like "attorney." 1 Webster def is writer aiming at mass aud. #sm127

Truly got us thinking! RT @kathyherrmann: @JeffCutler Thanks for being today's guest host. Good discussion! #sm127

@jeffcutler Part of problem is that "journalist" not broadly formalized like "attorney." 1 Webster def is writer aiming at mass aud. #sm127

@jeffcutler Good point. We are inundated with "facts" on major stories as media compete & try to fill time/space. #sm127

Too rare now! PRT @jgombita: Need to be able to trust the journo: that facts are verified as much as possible, balance is provided... #sm127

A3 - First give me the facts - all the facts - and then I can judge for myself about the rest of what is said. #sm127

@jeffcutler Found myself not trusting any 1 source with more than basic facts & even then sometimes find meaningful "misses." #sm127

Was it always, but only 1 view seen? RT @marc_meyer @JeffCutler Maybe the prob is that real info is now, more than ever, subjective. #sm127

@jeffcutler Definitely have to understand the perspective of each story teller when reading their telling. #sm127

@jeffcutler I tired quickly of Weather Channels segments on trending weather topics on Twitter. #sm127

A2 - I see journalists often doing better job telling story but citizens often do better at explaining meaning. #sm127

A1 - I scan # of major & local papers online to be assured of seeing big stories & getting broad view. Google Alerts on key topics. #sm127

@jeffcutler I hope your taunting of the whale does not get us all in trouble! #sm127

The Role of Education in Social Media

@dgcattaneo I enjoy the too-rare opps to get truly thoughtful disc on meaningful issues with participants having varying viewpoints. #sm126

To me no question of +'s RT @resq2143: interesting thing si that the minuses were covered, not the plusses of SM in Education #sm126

Of course, if we (global) can't resolve it, govt will step in -- which was what got us started today, right? #sm126

@marc_meyer Even seems like a community discussion, as there are roles and impacts for many. #sm126

@steveolenski Certainly many can do more - as elsewhere. Should we limit what your kids can do b/c other parents not filling role? #sm126

@eliingraham I agree on parents guiding. #sm126

@steveolenski Can we close the door on the web. Even social networks who try can't keep out kids who lie, can they? #sm126

@eliingraham I agree on parents guiding. #sm126

@steveolenski Is min age really an issue? Can't stop them now so it comes down to parental role & available access #sm126

@resq2143 I was not touching on school aspects, really, just threshold for SM. Certainly if educators involved school needs role. #sm126

A4: I would set no min age as long as parental permission req'd under teen (at least) & cap of parent to monitor built in for same. #sm126

Too many don't - part of bigger problem! PRT @steveolenski: @resq2143 I would hope that parents would WANT to be part of the process #sm126

@resq2143 You're talking about student/teacher interactions being problematic on a broad scale? I was unaware. #sm126

A3: Are there any teacher/student comm that NEED to be hidden from employer & parents, both ult responsible? #sm126

This is an issue we confront in so many areas - do we limit the rights of the many to protect against the few being hurt? #sm126

@marc_meyer GREAT question. I put naive students and well-meaning teachers at the same level of "worry." #sm126

@joekikta One problem is that students are already displaying a lack of understanding or caring about what they should keep private. #sm126

@drmglistens ....and should help improve education by bringing to where the "customers" are already! #sm126

@jasonpromotesu Hi Jason. Hope you're doing well! #sm126

@joekikta I understand and appreciate they may open up, but we can't assume privacy of anything online, can we? #sm126

@steveolenski Problem is we know parent/student relationships vary greatly & schools/educators picking up slack already. #sm126

@joekikta @Ken_Rosen Healthcare wresting with same issue in #hcsm. Maybe confidential disc should be taken offline #sm126

Understood - same w or w/o SM RT @drmglistens: except that the school is always the last one to be held accountable #sm126

@ken_rosen I agree on "hidden" being important. Hidden from whom? #sm126

A1 - Communication should be allowed between student & teacher, with the teacher responsible for his/her conduct. #sm126

RT @marc_meyer: For todays #socialmedia tweetchat we talk about the role of education in social media w/ your host @steveolenski #sm126

Fear and Loathing in Content Creation

@tobydiva Appreciate you taking your time for our enlightenment, Toby! #sm125

@tobydiva I love the ending of the infographic you shared up front "and some other stuff probably." Just so open-ended! #sm125

@megfowler: Oh, come on -- if we aren't using buzzwords we won't sound like experts, will we?? :-) #sm125

Length often seems cover - If you can't dazzle 'em w/ brilliance... @dariasteigman: ... culprit's content ADD or bad writing. #sm125

@appleboxstudios Could be SEO or maybe repeat traffic. I revisit good content sites, orig or not. #sm125

@stevemurthey Agree. I value credited content filtered by those I respect -- knowing filter has quality. #sm125

@dgcattaneo: @cactus_mike Agree. Too many think they are doing us a favor turning fire hose on us w/o filtering! #sm125

@appleboxstudios Nobody can truly force us, though. Up to us to make tradeoffs, hope we can sustain if we go that way. #SM125

Good point. For some a big IF though. RT @tobydiva: if you're transparent about where the content originated from i wouldn't think so #sm125

@stevemurthey:@TobyDiva @dgcattaneo But then are we putting selves forth as experts using others' material? #sm125

Yes, but where's balance? RT @megfowler: There's an overfocus on curation & repurposing as of late -- turning us into lazy producers. #sm125

Ahh, complete clarity! RT @ken_rosen: Reminds me of old AlbertE quote: Everything as simple as possible, but no simpler #sm125

Wow - covers a few years! RT @tobydiva: .. one of my fav infographics: evolution of content http://t.co/gshU4Yp frm @sheldrake #sm125

Centers of Excellence

Fantastic people sharing thoughts! @kathyherrmann: @ellingraham @dgcattaneo @AppleBoxStudios @martinjason #sm124

@kathyherrmann: @Marc_Meyer Sure. Where ppl given signal from biz & don't follow it's bad. Worse when mixed signals - compete/collab #sm124

@marc_meyer But doesn't the selfishness often arise from overall incentives? Many corps intend for friction & wonder by collab fails. #sm124

@kathyherrmann: @sonnygill If that's the approach, sure. I prefer to lay out desired approach & then see where limits needed. #sm124

@sonnygill Certainly, but when biz leads with defense (risk mit) they tend to blunt the positive aspects before they start. #sm124

@jgombita Also so quick with additional references, Judy. Do you have the whole web bookmarked or something? #sm124

Content is King: Blogging for the Top of the Sales Funnel

@MackCollier: Like that, Mack! Right one of either will do it, but only one in millions of both achieve it! #sm123

@cathywebsavvypr: I like the idea of breaking up long topics. Provides better info & gives readers reason to return. #sm123

@cathywebsavvypr: @digibloomwest:I prefer long posts when needed over those that only brush topics to fit targeted max length #sm123

LOVE it! RT @cathywebsavvypr: @ShellyKramer @digibloomwest ... Blogging & SM turn cold calls into warm leads http://t.co/IdyYksu #sm123

Guess whatever is needed to motivate! RT @katgordon: Some companies have been trained that BLOG stands for Better Listing on Google. #sm123

Agree! RT @digitalkaitlyn: Corp blogs paired with a face in the company make it feel more accessible to current & prospective custs #sm123

A lesson many clearly haven't learned! RT @marc_meyer: @dgcattaneo investment is in the content and the creator- #sm123

@jgombita Good point. Thanks, Judy. #sm123

@shellykramer: @martinjason Wanting "ready-aim-fire" approach has put many in doghouse of impatient companies. #sm123

@jgombita I put a G+ button on there but wonder about it since target audience not familiar. Does it hurt to have it unused? #sm123

@berkson0: @CathyWebSavvyPR Yes, often skeptical of biz commitment to blog - & thus overall - with spotty posting. #sm123

@shellykramer It's harder to tell others what a blog truly is, though, when they see a biz they know misusing name! #sm123

@shellykramer Many diff ideas what a "blog" is, though. See a number that just publish ind news w/o corp voice. #sm123

RT @lttlewys: RT @bdionline: Looking forward multi-tasking in #sm123 and #influencechat right now :) ~Heh!! Me 2!! Me 3

RT @marc_meyer: We're 1/2 hr away from todays #socialmedia tweetchat hosted by @shellykramer. The topic is focused on blogs & sales. #sm123

Can a Personal Brand Coexist Within a Corporate Ecosystem

Really a good one! RT @kathyherrmann: @kevenfawley @JesseOguns @BDIonline @berson0 @jgombita @Marc_Meyer Thanks for today's chat! #sm122

RT @robertfpeterson: #sm122 - IMO your employees are the best marketers, keeping them happy will always lead to positive impressions...

A4 - Absolutely need succession plans for stars - just like key execs. If one person's loss can make an impact, need plan to recover. #sm122

@jgombita: @martinjason: Might also be helpful to show plan to avoid mistakes made with SM by others #sm122

Not unlike consulting firms or medical practices RT @robertfpeterson: - one doesn't live without the other #sm122 - Sports teams and players

@kathyherrmann Not to mention stronger personal ties to cust. Of course, thus NEED retention or risk relationships. #sm122

@robertfpeterson The two points together show both the benefits and potential dangers of personal brands with a corp setting. #sm122

@robertfpeterson But professional sports also great example of biz brand capitalizing on personal brands for financial success. #sm122

A2 - Depends on activity of personal brand. I see it as helpful to corporate brand as long as indiv does not become impersonal #sm122

A1 - I like the concept of a personal identity, maybe not as strong a "brand." With curr corp loyalty environ, must care for self. #sm122

Recipe for sprained fingers! RT @berkson0: Attn followers: High volume coming up from #influencechat and #sm122 (and my brain may explode).

Good afternoon/morning! Looking forward to a great #sm122.

Gr8 topic! RT @marc_meyer Can a Personal Brand Coexist W/in a Corp Ecosystem? Find out @ 12ET #socialmedia chat w/host @dariasteigman #sm122

Trolls or Contrarians? The food chain of social media

So true! RT @kathyherrmann @Cactus_Mike @natash_D_G @dariasteigman @socialmediabutt Thanks for great convos today. Always a good chat #sm121

Masterfully done! RT @paulbiedermann: Kudos to @PegFitzpatrick for handling a sensitive topic today with dignity and grace. #SM121

Welcome to the Big Data Era, How do Marketers Cope?

Develop Your Social Business

A3 - You are a social business when you know your customers & they know you -- as people. #sm119

@ambercleveland: @NealWiser So true, Amber. Those not on board can infect org & create roadblocks to success. #sm119

@nealwiser So true on setting goals first. Gotta know what is important to measure before you set up measurement! #sm119

@martinjason Do you think that SOME employees should have SM as their task & not just tool? Listening focus? #sm119

A2 - A key input to your game plan is knowing where your current & potential custs are interacting - & competition #sm119

@dariasteigman: @IanGertler SM has made it both easier & harder for prior social biz to be social today #sm119

@themaria Selling is often natural outcome when you've formed relationships with custs & offer what they need. #sm119

A1 - I see a social biz as more than just using SM as a channel but focusing comm & relationships on SM. ##sm119

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Good chat! RT @themaria +1 RT @KathyHerrmann @sallan3 @themaria @Aniketh @dariasteigman @tamadear Great trading ideas with you today! #sm118

@kathyherrmann Over how long a time frame do you look when measuring payback for SM efforts? #sm118

@tamadear If done prop, but how many times have you seen ppl start w metrics & set goals based on what's measured? #sm118

@dariasteigman @KathyHerrmann Not magic bullet but could be fatal bullet if you shoot self in foot on SM! #sm118

@webby2001 Never enough? I agree, but often it seems there is also too much data. Maybe just not THE data needed! #sm118

@tamadear Good point! A biz often has to inject itself into discussion among mult custs or critics to address issues. #sm118

@webby2001: If custs or potential custs are there, good opp to build credibility & image, both pro & reactive #sm118

A1 - Transacting business offline does not mean customers are not online & maybe talking about you. #sm118

Barry here. Missed a couple weeks but looking forward to today's #sm118 chat

@aniketh I use HootSuite, which lets you save search columns w hashtags or other searches & keep them in place #sm118

MRT @marc_meyer: Hey guess what? Today's 118th #socialmedia tweetchat host is none other than @webby2001, Mark it down! Noon EDT #sm118

Blood from a turnip or can social drive sales in B2B?

Building Relationships: Choose Your Social Network Wisely

@jgombita I'll check those out - thanks! #sm116

@digitalsherpas: @jgombita Naive ppl made millionaires of marketers & con men - is there a diff :) - for all time. #sm116

Ppl have - rt or wrong - for years trusted brands they let into their living room so why not on your FB page? #sm116

@dariasteigman I use Twitter more myself but cautiously looking more toward FB for business audience based on size. #sm116

@joekikta: Certainly works for Justin Bieber. #sm116

@dariasteigman Not translate to trust automatically, but ties can lead to trust while more difficult w/o any tie. #sm116

Can certainly target ads on FB, maybe better than any other channel that's not opt-in, but is it eff platform? #sm116

A2 - I see FB good for strong initial interaction with long message but convos as easy or easier on twitter. #sm116

@andrewmueller Most of us have at least one story of a friend or family member who regrets clicking on an invite & seeing info spread #sm116

@chuckhemann Since flooded w/game & event invites that seem more like sales, some "friends" now just ppl on list #sm116

With so many trusting invis phone caller, maybe more so to someone with pleasant picture asking to be "friend." #sm116

But are WE the target for every brand? FB now has a cross section of adults so certainly varying trust levels. #sm116

A1 - Btw the daily usage, trusting nature & need for support, ripe for brands w/ right approach - prob solvers?. #sm116

If you're a brand, FB is the first place to head for a few reasons! #sm116

@chuckhemann Can't wait to hear the translations of those stats! #sm116

Looking forward to it! RT @marc_meyer Today at 12 EST we have @chuckhemann hosting #socialmedia tweetchat on Building relationships.. #sm116

Love All Your Children The Same: Managing Multiple Social Brands

@NealWiser just like other mult mgt "opportunities", isn't it--just real time implications? #sm115

Great tool RT @LisaDJenkins: Q2 #sm115 I like the tools Hootsuite offers for team integration Team Members can take specific tasks/roles.

Yes best minds focused! RT @davidhrosen: @tamadear During a crisis. Then you need to centralize and focus. #sm115

A2 Same team maybe but hard if one person is point on each. Maybe sep ID mgrs. #sm115

@davidhrosen Maybe but I think it's exception to be accepted as sincere advocate as non-cust #sm115

Great pt RT @megfowler: I think you have to be a customer to be an advocate for a brand. You can't push out what isn't a part of you. #sm115

Yes RT @markkrupinski: @tamadear A1: opps include learning what works for who & when - (ex. test, test, apply wins, test again, etc.) #sm115

Add another hand RT @JohnFrost: *raises virtual hand* #sm115

Can't wait! RT @tamadear: I'm hosting today's #socialmedia chat! Topic? Managing multiple social brands. Tune in today at noon to #sm115.

What should we be measuring in social media?

Yes, thanks RT @tkpleslie TY @elliingraham @Marc_Meyer for RT's & convos today on #sm114 chat -- appreciated & wishing U good rest of yr day

@vilmabonilla @NealWiser: Long been value seen in other media of impressions w/o action as step in dev familiarity #sm114

@jasonfalls: @greghartle But you can meet rev goals & still be wasting $ on SM if it is not contributing. #sm114

@greghartle But how do you know if that was b/c of - or in spite of - your SM activities? #sm114

@jasonfalls: @greghartle But you can meet rev goals & still be wasting $ on SM if it is not contributing. #sm114

@greghartle But how do you know if that was b/c of - or in spite of - your SM activities? #sm114

@jasonfalls You ask tough questions. Feels like being back in school and that has been a LONG time! #sm114

A5 - Good point! If you are spending time on other stuff you either haven't ID'd goals fully enough or it's time wasted. #sm114

Yes! RT @webby2001: @JasonFalls A4: The one where your customers are (which you determine by *doing the work*) #sm114

A3 - Goes back to the context in which data is viewed. May not rep whole but still actionable as feedback from some if custs. #sm114

@tkpleslie Likewise if your niche has only small # on Twitter, those there many not be representative of whole. #sm114

Counting impressions is common problem across media - how many see a show or buy a mag with your ad not full info. #sm114

Does part of it go back to your audience? Twitter certainly reflects more than 8% of some audiences. #sm114

A1 I don't see that impacting my trust of results but framing the context in which they should be viewed. #sm114

Enlightening post! Thanks for sharing! RT @marc_meyer: This post resonated with me this week-#sm114 http://lnkd.in/qdaKz6

Social Business

+1 RT @stevemassi: to be collaborative u must share common purpose or goal & be empathetic to move beyond personal boundaries/filters #sm113

Does Public Relations Get The "Message" in Social Media

At least dist 2nd best to "leaders"! RT @jgombita: LOL! You write "managers" as if it's almost a dirty word as "PR." cc @KellyeCrane #sm112

+1 RT @eliingraham: thanks both! @Marc_Meyer: @KellyeCrane You crushed it. Great topic and great discussion. Smart people out there! #sm112

Yes! RT @mrobersonpr: ... We have to adapt to the best ways to communicate with publics. #sm112

@jgombita: @KellyeCrane leaders may not be best at SM but if not participating some they are just managers. #sm112

A3: That would be like production VP who never spent time in the plant. Bygone idea (fortunately) that good mgr can manage anything. #sm112