RT @wileyccoyote @tacanderson yep, i think folks underestimate the power of Excel :D #sm55 > Yes, or they are just lazy & want an auto tool
@tacanderson To measure you community's engagement? or your engagement with them? #sm55
@tacanderson Do you have any examples of Social Media Scorecards? I use http://www.twitalyzer.com/ to monitor certain stats. #sm55
@tacanderson @mfeldkamp I think the Twitter List vs. Follower ratio KPI may give idea of how much value one delivers. #sm55
@Marc_Meyer Yes Mark, which is why the issue can't be dismissed... it needs to be looked at in order to improve. #sm55
@Marc_Meyer Agreed... but conversations are still key. A lack of them warrants self inquiry and examination. #sm55
@Marc_Meyer I disagree, if you're trying to promote conversation & no happening, something may be wrong with your tactics, targeting #sm55
@jenhale #sm55 Social Monitoring Tools like Radian6 can help quantify buzz, engagement, penetration.
@SharelOmer Some companies would also like to include sales, leads or conversions as KPI #sm55
#sm55 For Q1: Need to establish which metrics will be tracked. Establish baseline, goals, and tactics to get from A to B
#sm55 is about to start. Get in here so you can learn from the pros: http://bit.ly/dAttEl
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @socialmediazine #socialmedia Social Media Direct Marketing Might Give Small Business Brands A Boost - http://ow.ly/16tR2O
