@Verilliance @Narciso17 @stevemassi @NealWiser @ambercleveland Thanks for joining in all!! #SM102
Welp, it's 1pm and time has flown by once again! Thanks everyone for joining this week's #socialmedia chat on content mgmt. #SM102
@NealWiser Yep...just never "ensure" "guarantee" etc. ;-) #SM102
@BergmanGroup Totally agree. I think their can and should be balance. Customers get it's about business (esp. in B2B). #SM102
RT @BergmanGroup As much as ppl want their fav brands to understand them & their needs, too much can come off as desperate & invasive #SM102
@NealWiser I had a great relationship with Legal. I know what words, promises, etc. I wasn't allowed to make. Earned their trust. #SM102
RT @BergmanGroup As much as ppl want their fav brands to understand them & their needs, too much can come off as desperate & invasive #SM102
@SocialSteve Thanks for joining in! :) #SM102
Question #3: How do you scale personalized communications whether social or targeted? #SM102
@NealWiser What I meant was you need to have a trusting relationship with them. Then they will allow wiggle room. #SM102
Question #3: How do you scale personalized communications whether social or targeted? #SM102
@jasonbreed @TomMartin @ambercleveland It must be 30 days of training...that is reasonable for a large company. #SM102
@NealWiser @C_Pappas Let's just say that "wiggle room" means you know & embrace 200% what legal, HR & management expects. :) #SM102
@BergmanGroup What do you mean by "brands can be too close for comfort for many individuals"? Can you share more? #SM102
@ambercleveland @jasonbreed I agree... 30 minutes is dangerous for SM training. It took me 5 years to know what I know. #SM102
@SocialSteve Q2: Is communicating socially to micro-segments too daunting or just what companies need to stay competitive? #SM102
RT @Verilliance: When we remember why SM is popular the human need to be connected it seems obvious more personalized will trump #sm102
@NealWiser Yep. All sorts of caveats rear their heads. Short-term versus long-term is one of them. #SM102
RT @j_fuji Hiring personable, emotionally intelligent ppl who can think fast I'd say is the key to "preparing" spontaneous content. #sm102
RT @Verilliance: When we remember why SM is popular the human need to be connected it seems obvious more personalized will trump #sm102
@C_Pappas Great point! Policies must allow for some wiggle room and spontaneity. Need to trust front-line social employees. #SM102
RT @j_fuji Hiring personable, emotionally intelligent ppl who can think fast I'd say is the key to "preparing" spontaneous content. #sm102
@NealWiser Yep. All sorts of caveats rear their heads. Short-term versus long-term is one of them. #SM102
@SocialSteve Agreed... I think some companies might be shocked by what is being said about their brands, etc. #SM102
@C_Pappas Great point! Policies must allow for some wiggle room and spontaneity. Need to trust front-line social employees. #SM102
@jasonbreed 30 minutes of training? That's it?? Hmmm. #SM102
@SocialSteve Agreed... I think some companies might be shocked by what is being said about their brands, etc. #SM102
@jasonbreed 30 minutes of training? That's it?? Hmmm. #SM102
@MediaCollective LOL! Hot cold soup? Like microwaved leftover content? :) #SM102
Question 2: Is communicating socially to micro-segments too daunting or just what companies need to stay competitive? #SM102
@MediaCollective LOL! Hot cold soup? Like microwaved leftover content? :) #SM102
Question 2: Is communicating socially to micro-segments too daunting or just what companies need to stay competitive? #SM102
@SocialSteve Do you think most employees understand what their target market's perception of their brand is? For content creation? #SM102
@C_Pappas What if that content needs to go through a product manager and legal first? #SM102
@NealWiser I don't agree with that. Not all messages will resonate with a properly targeted audience. Individual needs, etc. #SM102
@NealWiser I don't agree with that. Not all messages will resonate with a properly targeted audience. Individual needs, etc. #SM102
@C_Pappas What if that content needs to go through a product manager and legal first? #SM102
@j_fuji @Verilliance How does a company go about preparing "spontaneous content?" (And I don't mean a tweet... ;-) ) #SM102
@NealWiser I don't agree with that. Not all messages will resonate with a properly targeted audience. Individual needs, etc. #SM102
@Verilliance @NealWiser What if it's a short campaign time frame? Say you need leads in 1-2 days? Is individual content doable? #SM102
@j_fuji @Verilliance How does a company go about preparing "spontaneous content?" (And I don't mean a tweet... ;-) ) #SM102
@stevemassi Is it possible to individualize messages like that? What is the cost to scale to that level? Pros? Cons? #SM102
@NealWiser What if "your" message doesn't resonate with those being targeted. What if they want to talk about something else? #SM102
@Verilliance @NealWiser What if it's a short campaign time frame? Say you need leads in 1-2 days? Is individual content doable? #SM102
@SocialSteve Is brand position understanding enough for social engagements? What about deep product/service/market knowledge? #SM102
@SocialSteve Is brand position understanding enough for social engagements? What about deep product/service/market knowledge? #SM102
@NealWiser What if "your" message doesn't resonate with those being targeted. What if they want to talk about something else? #SM102
@NealWiser What if "your" message doesn't resonate with those being targeted. What if they want to talk about something else? #SM102
@stevemassi Is it possible to individualize messages like that? What is the cost to scale to that level? Pros? Cons? #SM102
@stevemassi Is it possible to individualize messages like that? What is the cost to scale to that level? Pros? Cons? #SM102
@SocialSteve Is brand position understanding enough for social engagements? What about deep product/service/market knowledge? #SM102
@NealWiser What if "your" message doesn't resonate with those being targeted. What if they want to talk about something else? #SM102
@Verilliance I like how you put that! It's where the offline sales or business development process takes over. #SM102
@J_Fuji @NealWiser Do you think companies are ready for micro-targeting? Aren't most still mass targeting? (Spray & Pray) #SM102
@SocialSteve Is brand position understanding enough for social engagements? What about deep product/service/market knowledge? #SM102
@J_Fuji @NealWiser Do you think companies are ready for micro-targeting? Aren't most still mass targeting? (Spray & Pray) #SM102
@Verilliance How does a company prepare content for all of those 1-to-1 specialized conversations? Is it possible? #SM102
Question 1a: What is more realistic for business (i.e. revenue generation): Micro-segmentation or individual communications? #SM102
@Verilliance How does a company prepare content for all of those 1-to-1 specialized conversations? Is it possible? #SM102
Question 1a: What is more realistic for business (i.e. revenue generation): Micro-segmentation or individual communications? #SM102
@J_Fuji Micro@NealWiser @stevemassi Is it possible for social organizations who micro-segment to be as personal like w/1-to-1 comms? #SM102
First question... Is individual communications (socially) the same as micro-segmentation in social? #SM102
First question... Is individual communications (socially) the same as micro-segmentation in social? #SM102
@CharityHisle @bobthegreenguy @SocialMedBtrfly Hi all! Looking forward to a great conversation today. #sm102
It's 12pm and time for #sociamedia chat on Social Content Management #sm102 -- Who's in?
30 minutes until #socialmedia chat on Social Content Mgmt. http://hashtagsocialmedia.com/blog follow along on #sm102 (I'll be moderating.)
30 minutes until #socialmedia chat on Social Content Mgmt. http://hashtagsocialmedia.com/blog follow along on #sm102 (I'll be moderating.)
@KaryD @jsandford @whatsnext Sorry I missed the integration aspect of #SM71! Implementing IMC may just be a fantasy...it's been a long time.
@iMediaMichelle @chrissfife Businesses would probably be more profitable & custs happier. B2B cos. can adapt to the @Zappos model. #sm69
@Brioneja Yep, marketing is everyone's job as long as they understand what marketing is. Not the bad rap it has. :) #sm69
Thanks for the great chat (even if short!) @Marc_Meyer and @AdamCohen (& all the smarties who participated - always learn something!) #sm69
@iMediaMichelle "Ambassadorship" is a great word for it! #sm69
@megfowler You must work with the super smart @Tamadear over at @Sametz! Nice to meet you. :) #sm69
@adamcohen Sorry I caught the tail end... Great job!! #sm69
@chrissfife @karimacatherine I've only pushed messages at people because I've been instructed to. It's not easy to turn that ship! #sm69
@karimacatherine Great Q. I bet lots of folks have already seen this. Seeing customers in action makes you realize you don't know 'em! #sm69
@cmwooll Ironically, as a corp marcom person in charge of PR, I was allowed to contact constituents, as a mktr I wasn't. Interesting. #sm69
@cmwooll Ironically, as a corp marcom person in charge of PR, I was allowed to contact constituents, as a mktr I wasn't. Interesting. #sm69
@cmwooll Nice to meet you too! I hope with social media and time more PR folks will understand what we already know to be valuable! #sm69
@TomMartin Data, meaning using data (quant/qual) to determine ANY customer value, costs, etc. before generating a campaign. #sm69
RT @abarcelos Marketers more than ever now have direct relationships with customers. That was against the law before. Ha! #sm69 (TRUE!!)
@cmwooll I have not met one PR person who actually had relationships with their constituents. Only with journalists, etc. PR=Publicity #sm69
@adamcohen Q3: ALL communications tactics should be integrated. But the key isn't "matchy matchy" but responding to data-that *is* IMC #sm69
@adamcohen Q3: ALL communications tactics should be integrated. But the key isn't "matchy matchy" but responding to data-that *is* IMC #sm69
@karimacatherine That's because people think marketing is spamming customers and PR is spamming journalists. Perception is reality. #SM69
@cmwooll Yep. Social media is forcing both back to their roots. And the roots are customers. There isn't a need to silo the functions #sm69
@cmwooll Marketing's role is generating business? That's not where marketing is today. Many a marketer develops relationships. #sm69
@cmwooll I am a PR prof, I get it. But if both are siloed and focused on what "THEY" want to message, both will fail. It's a new world #sm69
@cmwooll @adamcohen Wait a sec...isn't "what's best for the customer" determined by the customer? You can't force it... #sm69
RT @adamcohen Q3) Which marketing tactics have the most impact when combined with social media? #sm69
@adamcohen Email is becoming much more social... Just look at what @MailChimp and @BlueSkyFactory are doing. And, PR of course. #SM69
@cmwooll I don't agree that marketing and PR serve two distinct roles. They should both serve the customer at the end of the day. #SM69
@TomMartin Sweet! And good for you... :) #SM69
@TomMartin Sweet! And good for you... :) #SM69
@conniereece @marc_meyer @adamcohen If someone has to "own" social media we're off to the wrong start. It should be corp. culture. #SM69
@TomMartin How many CEO's have you bumped into that want to own social media (or integrated marcom, for that matter)? #SM69
@adamcohen @Marc_Meyer Hiya! Sorry I missed 3/4 of the chat... Looks like a great conversation so far! #SM69
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@stepmorgan That's a great point... They are known as the "make it pretty" marketers. There is a science aspect too... #SM54
@stepmorgan I am a marketer... I have done prod. development, pricing, distribution & promotion. All aspects... Not sure about others. #SM54
@Marc_Meyer @jasonbreed Thanks for having me as a moderator today! As always, it's a pleasure to chat w/super smart folks. :) #SM54
I need to jump off, but thanks for joining me today for #SM54! I can't believe it's the 54th one, I did #1 over 53 weeks ago! Time flies...
@brandingexpert That said, I think marketers would be wise to ask "What does our brand mean to you" vs. This is our brand. #SM54
@brandingexpert I think prods/svrcs should be built w/a mkt in place, I think brand messaging can be internal. All else, external. #SM54
@brandingexpert I think prods/svrcs should be built w/a mkt in place, I think brand messaging can be internal. All else, external. #SM54
#SM54 Q4: Do you think it's important for mktrs to have trad. marcom & SM exp. to be successful? Will cos. look for BOTH (integrated)? #SM54
@wvpmc Indeed...and what's that worth in brand value, right? Do you think companies measure or appreciate that Wendy? #SM54
At the end of the day, "outside-in" thinking is necessary. How do our customers want to receive info? Where to 'they' go? No guessing! #SM54
At the end of the day, "outside-in" thinking is necessary. How do our customers want to receive info? Where to 'they' go? No guessing! #SM54
RT @ryanoburch: ROI can also include the money a company SAVES by utilizing social media. (Great point, $$ saved works too!) #SM54
@jebworks @JoeKikta Unfortunately, the only number management cares about is ROI. If I outlaid $XX, how much did I make in return? #SM54
@iBridgeforth Hey Ian! Thanks for popping in to #SM54. Good luck with that deadline... :)
@ActiveIngreds Depends on what your boss is looking for. There is a lot to be measured w/SM. ROI & Mktg can be tricky, but doable. #SM54
@jebworks How else do you measure ROI if not by financial terms? It's a financial term/calculation. Interested in your exps there. #SM54
@ActiveIngreds Yep...can and should it be measured like traditional marcom tactics. #SM54
#SM54 - Q3: What are best practices for cooperating traditional marketing with social media marketing? Where have you seen success/failure?
@andrewmueller It's the 'latency effect' that mktrs and mgmt don't account for. No leads in 15 days?! Rip it all down & start over! #SM54
RT @andrewmueller Mktg often takes the heat b/c much of its effect is hard to measure in the short term. Impact often comes over time #sm54
@jsandford Yep, agreed... #SM54
@karimacatherine Welcome...you're never too late to chime in! :) #SM54
@JoeKikta I don't think marketers have been accountable...that's why we all get laid off first. We don't show our value, unfortunately #SM54
@steve_hartley That is SUCH a great point! Why is management expecting ROI/measurement for Social Media, but NOT trad. marketing? #SM54
@foiledcupcakes I'd like some physical evidience right now... Make it red velvet, please. ;-) #SM54
@rsazevedo Yep, traditional marketing like product development, pricing, promotion (ads, TV, radio, etc.). #SM54
@stepmorgan Marketing does not equal advertising...advertising is just a subset of marketing promotion. :) #SM54
@stepmorgan Marketing does not equal advertising...advertising is just a subset of marketing promotion. :) #SM54
@foiledcupcakes My point was "marketing, marketing." i.e. product dev, pricing, distribution, etc. You do that too... :) #SM54
#SM54 Q2: Can marketers be as accountable with social media marketing as traditional marketing?
@jsandford And that my friend is why I dislike the term "SM Mktg." Just like "direct marketing" "email marketing." It's all marcom! #Sm54
@wvpmc @MaryAnnHalford I define "non-marketers" as those who play marketers on Twitter. ;-) Not to be rude, but ppl w/no mktg exp. #SM54
@wvpmc @MaryAnnHalford I define "non-marketers" as those who play marketers on Twitter. ;-) Not to be rude, but ppl w/no mktg exp. #SM54
RT @KellyeCrane: Knowing SM tools vs understanding marketing are very different. Too many co's forget this when hiring consultants #SM54
@rsazevedo Social Media... #SM54
@guhmshoo Nope. The customer doesn't care. The ONLY thing the customer cares about is NOT having to work to get the message. #Sm54
@Marketwire For me, PR and communications is part of the "Promotion" P. And as an integrated mktr, it's important they all play nice. #SM54
@jeremyvictor Take for example, @FoiledCupcakes. They use social media for all marketing communications. But that's not ALL marketing. #SM54
@jeremyvictor Really? Interesting. So, they wouldn't have any prods/srvs, pricing, distribution, but could thrive w/just SM? How so? #SM54
@robpetersen Hmm, social media isn't limited by time/space? What if it's a limted time offer via a social channel? That's limited, no? #SM54
Q1: The other thing I notice is that a lot of "non-marketers" are playing in the "social media marketing" space. Pros? Cons? #SM54
Q1: Let's not confuse "marketing communciations" with trad. marketing. What about prod. dev, pricing, etc.? Will SM replace that? #SM54
@themaria Billboards are a great example...can they add a social element? i.e. a "Follow Us on Twitter..." line. Sure, why not! #SM54
@Marc_Meyer I think most consumers/customers aren't on the Internet looking for what they don't know. Trad. marcom is vital there #SM54
RT @elhoust: I think the strength in mktg, is using both in an integrated approach, aligning to overall goals. #sm54 (Indeed...)
@Shanan_S Hmmm, I don't see traditional marketing at "talking at." Sure, marcom maybe, but 'real' market-oriented mktg talks to custs. #SM54
#SM54 Q1: Is SMM on its way to replacing traditional marketing? What do you think?
Hey everyone! Thanks for joining #SM54 today... :)
RT @Marc_Meyer: In less than an hour we roll with @bethharte leading the convo on: Traditional vs SM Mktg http://bit.ly/cOx8A9 follow #sm54
RT @marc_meyer FYI Today at noon est, @bethharte leads a #socialmedia tweetchat on social media mktg. vs. traditional mktg. #sm54
RT @gregverdino Q1) why are mktrs always on the look out for the next big thing even though many turn out to be busts? #sm49 (No planning!)
Are you following along with today's Social Media Chat (#sm46)? @Marc_Meyer @PGillin are having an interesting convo!
Are you following along with today's Social Media Chat (#sm46)? @Marc_Meyer @PGillin are having an interesting convo!
RT @pgillin Media was created to solve the problem of lack of info. Today we have opposite. So maybe media's value is in curation. #sm46
RT @pgillin Media was created to solve the problem of lack of info. Today we have opposite. So maybe media's value is in curation. #sm46
RT @pgillin Media was created to solve the problem of lack of info. Today we have opposite. So maybe media's value is in curation. #sm46
Are you following along with today's Social Media Chat (#sm46)? @Marc_Meyer @PGillin are having an interesting convo!
Are you following along with today's Social Media Chat (#sm46)? @Marc_Meyer @PGillin are having an interesting convo!
RT @pgillin Media was created to solve the problem of lack of info. Today we have opposite. So maybe media's value is in curation. #sm46
Are you following along with today's Social Media Chat (#sm46)? @Marc_Meyer @PGillin are having an interesting convo!
RT @pgillin Media was created to solve the problem of lack of info. Today we have opposite. So maybe media's value is in curation. #sm46
Are you following along with today's Social Media Chat (#sm46)? @Marc_Meyer @PGillin are having an interesting convo!
RT @IMCChat: IMC Job: IBM Director of SM/PR/MKTNG http://bit.ly/7Dr43G #Jobs #SocialMedia #IMCchat (via @susanbeebe)
@JonSherman121 Check with @marc_meyer for the topic for the #socialmedia chat, he'll help you out.
RT @Marc_Meyer: Today at noon, we have Mullen's chief social media officer @edwardboches hosting our #socialmedia tweetchat join us #sm37
@elhoust Being that you're a high tech marketer (I was for 15 years), we could chat all day about mktg, branding & SM! :) #sm35
@TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. Then again, I would say that, right? :) #sm35
RT @TomMartin Q3. What are some examples of brands or agencies that have succeeded in making the jump from campaign to conversation? #sm35
@AndrewMueller The problem is people don't get that branding is more than just relationships. It's the logo, it's the message, etc. #sm35
RT @TomMartin Q2: So how do ad agencies have to change in order to create conversations instead of campaigns? #sm35
@AndrewMueller The problem is people don't get that branding is more than just relationships. It's the logo, it's the message, etc. #sm35
RT @TomMartin Q2: So how do ad agencies have to change in order to create conversations instead of campaigns? #sm35
@elhoust Being that you're a high tech marketer (I was for 15 years), we could chat all day about mktg, branding & SM! :) #sm35
@TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. Then again, I would say that, right? :) #sm35
RT @TomMartin Q3. What are some examples of brands or agencies that have succeeded in making the jump from campaign to conversation? #sm35
@TomMartin But I was referring to out of the gate the first time. Meaning, there needs to be a market for what you're selling. #sm35
@TomMartin That happens ALL THE TIME in B2B, right? A customer wants something, but the return just isn't there. Co. will say no. #sm35
@ikepigott Totally agree... If there is a convo that you can engage in or someone invites you to, perfect. If not, move on. #sm35
@hkremer @TomMartin, exactly! The brand needs to be what custs want. Then it needs to be embraced internally.Camps or programs follow #sm35
@TomMartin That's why it kills me when ppl say "you don't own your brand." That's hogwash. Cos. make decisions ALL the time like that. #sm35
@AndrewMueller Meaning if the employees, company, board, etc do not support the brand (not the product, the brand), SM will be futile. #sm35
@ikepigott Totally agree... If there is a convo that you can engage in or someone invites you to, perfect. If not, move on. #sm35
@hkremer @TomMartin, exactly! The brand needs to be what custs want. Then it needs to be embraced internally.Camps or programs follow #sm35
@TomMartin But I was referring to out of the gate the first time. Meaning, there needs to be a market for what you're selling. #sm35
@TomMartin That happens ALL THE TIME in B2B, right? A customer wants something, but the return just isn't there. Co. will say no. #sm35
@TomMartin That's why it kills me when ppl say "you don't own your brand." That's hogwash. Cos. make decisions ALL the time like that. #sm35
@AndrewMueller Meaning if the employees, company, board, etc do not support the brand (not the product, the brand), SM will be futile. #sm35
@AndrewMueller Sure, of course...that's where the brand relationship comes from, those touch points, but not the brand itself. #sm35
@AndrewMueller Sure, of course...that's where the brand relationship comes from, those touch points, but not the brand itself. #sm35
This is going to be FUN! 12pm ET @Marc_Meyer & @TomMartin on why brands need to evolve out of campaign thinking: http://bit.ly/8gdJZO #sm35
RT @hkremer: @TomMartin Brand comes from within. In order to have mktg, svc, socme work, it needs to be defined by the client first. #sm35
RT @JasonBreed Q1: campaigns are shorter term focused on what u want to sell. Convo is longer term focused on what they want to buy #sm35
@elhoust Being that you're a high tech marketer (I was for 15 years), we could chat all day about mktg, branding & SM! :) #sm35
@TomMartin I think @MarketingProfs is doing a good job of blending campaigns w/conversations. Then again, I would say that, right? :) #sm35
@TomMartin @Marc_Meyer Thanks for a great chat today! I could barely keep up with all the interesting comments/thoughts. #sm35
Interesting chat over at #SM34... What is authenticity (Great topic @marc_meyer & @jasonbreed) BTW, @Livepath is totally authentic! ;-)
@Marc_Meyer What's today's topic? #socialmedia
@Marc_Meyer What's today's topic? #socialmedia
RT @Marc_Meyer: Reminder #socialmedia is on for today at noon. Your host? Michael Brito aka @britopian, social media strategist from Intel
@LisaGemini That's a great point too (about being able to handle pressure when young). I wonder how often that mistake is made. #socialmedia
RT @db One may "get" social media but ultimately the brand's communications interests are # 1. THAT must be "gotten" (True!) #socialmedia
@MackCollier That's true. But I think if an employee understands basic business, they can learn the SM culture & how to adapt. #socialmedia
@ConversationAge An SM decision shouldn't be about tools at all. It should be about wanting to connect with constituents. #socialmedia
@JGoldsborough That's a great question! What comes first SM or culture? Hmmm, I think culture first though... #socialmedia
@digitalvision Totally agree with you. But some customers (some industries) do want interaction with the cos/brands they like. #socialmedia
RT @Marc_Meyer: Can a company broadly decree,"Today we all must become social"..does that work? #socialmedia
RT @ConversationAge: get ready for the weekly #socialmedia chat on Uncovering Hidden Assets www.hashtagsocialmedia.com/live #socialmedia
RT @ShannonPaul: #socialmedia People can be vicious and wrong especially when validated by a group of people who think similarly. (Yep!)
Are you hanging out with @Marc_Meyer and @shannonpaul?? A very interesting discussion at the #socialmedia chat today! :)
@conniereece I think companies are going to struggle with scaling & agility to respond. Esp. if they are natural at SM #socialmedia
@dc2fla Got it. It takes a lot of time and effort... :) And Twitter doesn't make it easy, that's for sure. #socialmedia
RT @conniereece Q2: When does quality trump quantity? Can you grow so big you can't have meaningful interaction on SocNets? #socialmedia
@rhappe It's like the nasty receptionist who ruins the 1st interaction w/the company. Don't let ppl like that on Twitter. ;-) #socialmedia
RT @rhappe: People who are good at social and good communicators take naturally to social media - they are the ones to train in #socialmedia
@dc2fla How is it that you lose good will for not following back? What if they are a spammer or someone gaming Twitter? #socialmedia
@conniereece The most important thing is to show results. Even @comcastcare had to show results to get more staff/resources #socialmedia
RT @jasonbreed Product Dev may only want actual customer to engage on how to make product better #socialmedia (Absolutely, don't waste time)
@Marc_Meyer Exactly! What are you doing? People want SM measurement, but how can they achieve that without the "what." #socialmedia
@ConnieReece, We need to understand those friends and ask "Are we wasting time on "friends" who really aren't customers/etc.?" #socialmedia
@ConnieReece, We need to understand those friends and ask "Are we wasting time on "friends" who really aren't customers/etc.?" #socialmedia
RT @conniereece: #socialmedia Q1: Can a co have too many friends in SocMed? (Note: we're discussing business, not personal, use of SM)
RT @conniereece: #socialmedia Q1: Can a co have too many friends in SocMed? (Note: we're discussing business, not personal, use of SM)
RT @Marc_Meyer: Today at noon EST @conniereece is leading #socialmedia discussion on the tipping point of SM http://twurl.nl/bujvzr (Cool!)
@CraigKessler Yep, that @Marketingprofs knows good content/conversation from bad! And, some ppl just don't... ;-) #socialmedia
@ariherzog You do, do you? Interesting. I haven't seen anything new... ;-) #socialmedia
@ProStylus Hmmm, I think we are on two diff. pages. :) What about internal mktg profs? I want them to get context on their own. #socialmedia
RT @AmberCadabra: Common sense to "us" doesn't mean common sense to business. Teaching is a continual need. #socialmedia (AMEN!)
@Flynth85 @joycebricks @jessicajason @janetwilder How about conversing instead of interrupting a conversation w/your spam? Thx #socialmedia
@Flynth85 @joycebricks @jessicajason @janetwilder How about conversing instead of interrupting a conversation w/your spam? Thx #socialmedia
@ProStylus totally agree. Can you teach professionals how to understand and relate to context? #socialmedia
@DavidJost I call those people drive-by blog pimpers. ;-) They don't understand what they are missing by not conversing. #socialmedia
RT @ajmunn: @ProStylus Value lies in how you make content available (contextual) & realisation convos do not have to be overt #socialmedia
@MarketingProfs @ProStylus Absolutely knowing when to stop is crucial. Esp. knowing when to stop trying to continue on a convo #socialmedia
@MarketingProfs @ProStylus Absolutely knowing when to stop is crucial. Esp. knowing when to stop trying to continue on a convo #socialmedia
RT @MarketingProfs: Well put @ProStylus: Science = tools. Art = knowing how to use them. #socialmedi