RT @abarcelos @sharonmostyn: 6 of my Top 12 Twitter Chats: #JournChat #SocialMedia #SMBiz #BrandChat #SMChat #IMCChat I like #smallbizchat
RT @abarcelos @sharonmostyn: 6 of my Top 12 Twitter Chats: #JournChat #SocialMedia #SMBiz #BrandChat #SMChat #IMCChat I like #smallbizchat
RT @JDEbberly @pmol @kim @socialmedia2day @OC_Monica Benefits of Running Polls on #Twitter http://ow.ly/T1LF #socialmedia
RT @JDEbberly @pmol @kim @socialmedia2day @OC_Monica Benefits of Running Polls on #Twitter http://ow.ly/T1LF #socialmedia
Thx for RTs + great ideas! @elhoust @DearBadKitty @CharityHisle @KathyHerrman @CraigKesslet @LindsaySydenham #sm38
Thanks to @charleneli + all for great chat! Thought-provoking! #sm38
Thanks to @charleneli + all for great chat! Thought-provoking! #sm38
@rustyspeidel @DearBadKitty Can look at complaints (hopefully down), google mentions (hopefully pos), etc. Like measuring PR. #sm38
@rustyspeidel @DearBadKitty Can look at complaints (hopefully down), google mentions (hopefully pos), etc. Like measuring PR. #sm38
@DearBadKitty Yes, I try to talk about SM as part of PR/marketing/CustServ and not sales. Still educating senior management!! #sm38
I tell clients to view SM as part of PR/advert/mrktg/Cust serv plans. Not to drive sales but relationships, satisfaction. #sm38
@charleneli Heard said that the "I" of ROI is influence/information not investment. Good perpective. #sm38
@CharityHisle Would love that option; also person-by-person option. It's all about giving us choices!! : ) #sm38
@CharityHisle Would love that option; also person-by-person option. It's all about giving us choices!! : ) #sm38
@CharityHisle I want to keep FB + twitter friends separate but there should simple way to do either! #sm38
RT @andrewmueller Yes-niche networks must stay small to sustain benefits of small scale. Challenging. Will users pay to stay small? #sm38
I know people exiting FB b/c it is too large/general/impersonal. Niche networks have potential to grab dedicated users. #sm38
I know people exiting FB b/c it is too large/general/impersonal. Niche networks have potential to grab dedicated users. #sm38
@SeeboldMarCom RT @Marc_Meyer SM has forced PR people to understand power of writing for search. #socialmedia
Thanks to @TDefren + all for great chat! Thanks to @wpmc + @vedo for RTs! #socialmedia
Comm profs need some tech knowhow. New tools demand new skills. All about reaching custs, sales, growth. #socialmedia
Q3: SEO/tech/html skills: know enough to ask right ?? Have creativity, flexibility, be collaborative. #socialmedia
@TDefren Q3: write real English, warmth/authenticity, tech skills to comm w/ IT, flexibility. #socialmedia
@leeAnne_Orange On SM team: emplyees who have stories to share w/ custs + don't usually have contact w/ custs. #socialmedia
@leeAnne_Orange On SM team: emplyees who have stories to share w/ custs + don't usually have contact w/ custs. #socialmedia
RT @wordymouth SM focused on relationships. Sub-strategies benefit from the relationship growth.#socialmedia
SM works well w/ team approach. PR, sales, cust service, mrktg, etc. Cross-silo. #socialmedia
@briansolis + all. Thanks for great chat! #socialmedia
If we integrate SM into our existing comm plans, we add value 2 both. CEOS get this (sort of). #socialmedia
If we integrate SM into our existing comm plans, we add value 2 both. CEOS get this (sort of). #socialmedia
SM is so new; we are still defining Quality vs Quantity. SM skill is part of PR/mrktg prof. #socialmedia
SM is so new; we are still defining Quality vs Quantity. SM skill is part of PR/mrktg prof. #socialmedia
@mrhe25 Great article: Proven Ways to Get Retweeted. Also best URL shorteners: http://bit.ly/AJKZC by @dmacsai #socialmedia
Thanks @kenburbary and everyone for great chat! #socialmedia
@kenburbary Goal of SM monitoring: reveal insights that yield actionable outcomes. regardless of dept. Excellent! #socialmedia
SM data 1 part of convo. Good 2 show trends, possible directions, product/brand loyalty. #socialmedia
SM data 1 part of convo. Good 2 show trends, possible directions, product/brand loyalty. #socialmedia
Monitoring SM is part of PR/mkting/cust serv/etc planning. Plan, listen, engage, rethink, act. #socialmedia
@hacool @elhoust Yes; we need to educate colleagues regarding which data is relevant + which is not. #socialmedia
@kenburbary Excellent: free + commercial social media monitoring tools: http://wiki.kenburbary.com #socialmedia
@kenburbary Excellent: free + commercial social media monitoring tools: http://wiki.kenburbary.com #socialmedia
Have heard free tools are fine for start, to justify SM, but need more for deeper results. #socialmedia
@wvpmc Yes: listening happens all thru SM process-1 of SM's top values to biz is the convo w/ customers. #socialmedia
SM is part of customer service/engagement/branding/pr/etc. Use right tools for right situation. #socialmedia
@elhoust Yes--must have SM plan (content/monitoring/response/etc) in place b4 engaging in SM. #socialmedia
SM means customer service much more personal, immediate. Add this to PR/mrktng plan. #socialmedia
Impt to respond to neg comments asap: convert unhappy to happy. If is realistic complaint, this is valuable info. #socialmedia
Q1: Look for trends (good, bad). Groups of comments/customer requests/ indications of larger issues. #socialmedia
@Marc_Meyer @britopian Thank you + all for chat. SM offers endless possibilities, internal/external! #socialmedia
@Marc_Meyer Yes! One of SM's appeals is its bootstrap, low-budget feel. More authentic, immediate. #socialmedia
@hacool Excellent: pick goal, pick strategy, pick tactics! Works for nonSM marketing too! #socialmedia
SM measurement new, but case studies show sales follow SM efforts. Coupons, reminders, invites etc. #socialmedia
Technology makes it easy for SM to look so different. Communicating w/ customers standard! #socialmedia
@dc2fla Yes! That's why SM is part of larger plan; tools change, purpose (profit/growth) doesn't! #socialmedia
Like any part of marketing plan, SM must support sales/branding/etc. Ultimately to build profit. #socialmedia
SM initiative to me: part of pr/comm plan. Normal. Like using web, mobile phone, PC! #socialmedia
I ask senior mgmt: it's like 10 years ago when you asked "Do we need a web site?" A new tool. #socialmedia
@Marc_Meyer We have to be prepared; have data; know ROI; how SM fits in PR plan; etc. #socialmedia
@hacool + all. Yes, SM education of senior mgmt critical. They hate feeling ignorant. #socialmedia
@LeeAnne_Orange CEO must be on board w/ SM; driven by many points w/in org. #socialmedia
V. difficult to implement SM if senior mgmt not on board. Top-down approval; but driven from many points. #socialmedia
V. difficult to implement SM if senior mgmt not on board. Top-down approval; but driven from many points. #socialmedia
@Marc_Meyer I tell clients make SM part of internal/external comm plans. Unify messages. #socialmedia
@Marc_Meyer I tell clients make SM part of internal/external comm plans. Unify messages. #socialmedia
@Marc_Meyer I tell clients make SM part of internal/external comm plans. Unify messages. #socialmedia
@Marc_Meyer A company w/out good internal comms will prob be bad at internal SM too. #socialmedia
@Marc_Meyer Can start topdown as emply outreach but must bring emplys in as part of SM. Two-way street. #socialmedia
Using SM to engage employees/increase performance works if authentic and backed by other actions. #socialmedia
@ConversationAge Great convos and thank you! #socialmedia
Some traits: passion for company, interest in customers, writing skills, quick thinker, multi-tasker, calm responder. #socialmedia
Before, no mrkting/PR classes about interacting directly w/ customers in real time. SM closes the gap. #socialmedia
For each tweet ask: would I want to read this as a customer of Company X? Does it have value/interest? #socialmedia
I interviewed Southwest Airlines tweeter. She is a PR pro, and said dealing w/ negative incoming was toughest part. #socialmedia
Coaching, training, examples of good SM use AND bad. And best if company isn't silo-based so SM person has broad info access. #socialmedia
Prepare SM employees to deal w/ negative responses. Not take it personally. Respond appropriately. How to handle. #socialmedia
