Thanks for great #sm121 tweetchat today! May have inspired a post on my blog!
Thanks for great #sm121 tweetchat today! May have inspired a post on my blog!
@BethHarte 5 years is too short but the best way may be to learn by doing in this case #sm102
@SocialSteve Agree. Your social audience has an expectation for what you will deliver based on their perceptions of your brand #sm102
Communication socially should also have a point. Are you just spraying and praying everything? Probly not good #sm102
I think you have to be niche with your content. You cannot be all over the place. #sm102
@SocialSteve Agree. Your social audience has an expectation for what you will deliver based on their perceptions of your brand #sm102
Communication socially should also have a point. Are you just spraying and praying everything? Probly not good #sm102
I think you have to be niche with your content. You cannot be all over the place. #sm102
@BethHarte That depends on your SM policy. What are your allowances for reacting in real-time? #sm102
I think you have to be niche with your content. You cannot be all over the place. #sm102
You can have the same content but individualize the pattern of delivery #sm102
Spontenous content? Love that adjective! Anyone do it recently? #sm102
@BethHarte You can react to something quickly. Like with a blog post related to a topic #sm102
@BethHarte That depends on your SM policy. What are your allowances for reacting in real-time? #sm102
@BethHarte You can react to something quickly. Like with a blog post related to a topic #sm102
Spontenous content? Love that adjective! Anyone do it recently? #sm102
You can have the same content but individualize the pattern of delivery #sm102
@BethHarte Individual content as in tailored to the individual? #sm102
@BethHarte You can react to something quickly. Like with a blog post related to a topic #sm102
Spontenous content? Love that adjective! Anyone do it recently? #sm102
Im missed 20 minutes and trying to catch up! #sm102
@BethHarte Individual content as in tailored to the individual? #sm102
@BethHarte You can react to something quickly. Like with a blog post related to a topic #sm102
Im missed 20 minutes and trying to catch up! #sm102
@BethHarte Individual content as in tailored to the individual? #sm102
@BethHarte So excited your the host today for #sm102 !
@bobthegreenguy Welcome! This is a good chat to join! #sm102
Sounds good to me! RT @j_fuji: @C_Pappas Haha, I've got pizza and soup... interesting combo :) #sm102
Same for me less the sandwich RT @j_fuji: Going to enjoy some lunch with my #sm102 - Apologies for any prolific tweeting for the next hour!
@Marc_Meyer Sorry I missed #SM100 today!
@AppleBoxStudios Could be true. Does traditional media know what and when to share on social media? #sm99
They should be transparent and join the conversation. Esp now that the role of US is getting bigger and bigger in #ME #sm99
Thats where I get my news! My connections RT @markkrupinski: @digiphile I think the public has been more effective in support / info #sm99
I have not seen social media tactics from US government in regards to #ME revolutions #sm99
RT @Marc_Meyer: We are 30 min.'s away from todays #socialmedia tweetchat on how SM is shaping politics worldwide. The host? @digiphile #sm99
Enjoy the rest of your Tuesday everyone and best of luck with your SM Training!! Thanks for great chat today! #sm98
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
@CarriBugbee Yes! We are all here for the same goal. Sometimes we arrive at it differently but I love a culture that loves to learn #sm98
@JohnFrost @ambercleveland I think 'brands' that participate are a group of ppl behind the name and dont allow individual profiles #sm98
We have people internally who ask me and others on the marketing team what to tweet, how much, what to put on FB, etc. #sm98
Those who are responsible for maintaining SM presence should be trained and also anyone else who wants to participate #sm98
Good point! RT @markkrupinski You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@markkrupinski Not discrediting the power of SM for recruiting, just see it as more of a 1 off #sm98
@JohnFrost Yes but there are clear differences between posting job openings and having a conversation and building a following #sm98
@JohnFrost Yes but using SM for recruiting is different than for ROI, lead gen, thought leadership, community, etc. #sm98
@SocialMedBtrfly A BIG co. is hard to train and keep a consistent voice through all social media channels and reps #sm98
@jsandford yes but PR is often outsourced and doesnt know the company 'voice' intimately #sm98
@ambercleveland Nice to see you! Who do you think should run SM training in a company? #sm98
@SocialMedBtrfly Who trained them? #sm98
@JohnFrost Yes but there are clear differences between posting job openings and having a conversation and building a following #sm98
@JohnFrost Yes but using SM for recruiting is different than for ROI, lead gen, thought leadership, community, etc. #sm98
@SocialMedBtrfly A BIG co. is hard to train and keep a consistent voice through all social media channels and reps #sm98
@jsandford yes but PR is often outsourced and doesnt know the company 'voice' intimately #sm98
@ambercleveland Nice to see you! Who do you think should run SM training in a company? #sm98
@SocialMedBtrfly Who trained them? #sm98
We have people internally who ask me and others on the marketing team what to tweet, how much, what to put on FB, etc. #sm98
Those who are responsible for maintaining SM presence should be trained and also anyone else who wants to participate #sm98
Good point! RT @markkrupinski You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@markkrupinski Not discrediting the power of SM for recruiting, just see it as more of a 1 off #sm98
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
@CarriBugbee Yes! We are all here for the same goal. Sometimes we arrive at it differently but I love a culture that loves to learn #sm98
@JohnFrost @ambercleveland I think 'brands' that participate are a group of ppl behind the name and dont allow individual profiles #sm98
Enjoy the rest of your Tuesday everyone and best of luck with your SM Training!! Thanks for great chat today! #sm98
Enjoy the rest of your Tuesday everyone and best of luck with your SM Training!! Thanks for great chat today! #sm98
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
@CarriBugbee Yes! We are all here for the same goal. Sometimes we arrive at it differently but I love a culture that loves to learn #sm98
@JohnFrost @ambercleveland I think 'brands' that participate are a group of ppl behind the name and dont allow individual profiles #sm98
We have people internally who ask me and others on the marketing team what to tweet, how much, what to put on FB, etc. #sm98
Those who are responsible for maintaining SM presence should be trained and also anyone else who wants to participate #sm98
Good point! RT @markkrupinski You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@markkrupinski Not discrediting the power of SM for recruiting, just see it as more of a 1 off #sm98
@JohnFrost Yes but there are clear differences between posting job openings and having a conversation and building a following #sm98
@JohnFrost Yes but using SM for recruiting is different than for ROI, lead gen, thought leadership, community, etc. #sm98
@SocialMedBtrfly A BIG co. is hard to train and keep a consistent voice through all social media channels and reps #sm98
@jsandford yes but PR is often outsourced and doesnt know the company 'voice' intimately #sm98
@ambercleveland Nice to see you! Who do you think should run SM training in a company? #sm98
@SocialMedBtrfly Who trained them? #sm98
Enjoy the rest of your Tuesday everyone and best of luck with your SM Training!! Thanks for great chat today! #sm98
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
@CarriBugbee Yes! We are all here for the same goal. Sometimes we arrive at it differently but I love a culture that loves to learn #sm98
@JohnFrost @ambercleveland I think 'brands' that participate are a group of ppl behind the name and dont allow individual profiles #sm98
We have people internally who ask me and others on the marketing team what to tweet, how much, what to put on FB, etc. #sm98
Those who are responsible for maintaining SM presence should be trained and also anyone else who wants to participate #sm98
Good point! RT @markkrupinski You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@markkrupinski Not discrediting the power of SM for recruiting, just see it as more of a 1 off #sm98
@JohnFrost Yes but there are clear differences between posting job openings and having a conversation and building a following #sm98
@JohnFrost Yes but using SM for recruiting is different than for ROI, lead gen, thought leadership, community, etc. #sm98
@SocialMedBtrfly A BIG co. is hard to train and keep a consistent voice through all social media channels and reps #sm98
@jsandford yes but PR is often outsourced and doesnt know the company 'voice' intimately #sm98
@ambercleveland Nice to see you! Who do you think should run SM training in a company? #sm98
@SocialMedBtrfly Who trained them? #sm98
I dont think HR should play a role in facilitating and training employees on how to use social media. I dont see the connection #sm98
Those who are responsible for maintaining SM presence should be trained and also anyone else who wants to participate #sm98
Good point! RT @markkrupinski You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@markkrupinski Not discrediting the power of SM for recruiting, just see it as more of a 1 off #sm98
@JohnFrost Yes but there are clear differences between posting job openings and having a conversation and building a following #sm98
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
@CarriBugbee Yes! We are all here for the same goal. Sometimes we arrive at it differently but I love a culture that loves to learn #sm98
@JohnFrost @ambercleveland I think 'brands' that participate are a group of ppl behind the name and dont allow individual profiles #sm98
We have people internally who ask me and others on the marketing team what to tweet, how much, what to put on FB, etc. #sm98
Enjoy the rest of your Tuesday everyone and best of luck with your SM Training!! Thanks for great chat today! #sm98
Enjoy the rest of your Tuesday everyone and best of luck with your SM Training!! Thanks for great chat today! #sm98
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
@CarriBugbee Yes! We are all here for the same goal. Sometimes we arrive at it differently but I love a culture that loves to learn #sm98
RT @Marc_Meyer: As we wind down, huge props & awesome topic today and mad thanks to @carribugbee #sm98 wow...great discussion!
@CarriBugbee Yes! We are all here for the same goal. Sometimes we arrive at it differently but I love a culture that loves to learn #sm98
@JohnFrost @ambercleveland I think 'brands' that participate are a group of ppl behind the name and dont allow individual profiles #sm98
We have people internally who ask me and others on the marketing team what to tweet, how much, what to put on FB, etc. #sm98
Those who are responsible for maintaining SM presence should be trained and also anyone else who wants to participate #sm98
Good point! RT @markkrupinski You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@markkrupinski Not discrediting the power of SM for recruiting, just see it as more of a 1 off #sm98
@JohnFrost Yes but there are clear differences between posting job openings and having a conversation and building a following #sm98
@JohnFrost Yes but using SM for recruiting is different than for ROI, lead gen, thought leadership, community, etc. #sm98
@SocialMedBtrfly A BIG co. is hard to train and keep a consistent voice through all social media channels and reps #sm98
@jsandford yes but PR is often outsourced and doesnt know the company 'voice' intimately #sm98
@ambercleveland Nice to see you! Who do you think should run SM training in a company? #sm98
@SocialMedBtrfly Who trained them? #sm98
@jsandford yes but PR is often outsourced and doesnt know the company 'voice' intimately #sm98
I dont think HR should play a role in facilitating and training employees on how to use social media. I dont see the connection #sm98
@SocialMedBtrfly Who trained them? #sm98
@ambercleveland Nice to see you! Who do you think should run SM training in a company? #sm98
A3) Marketing should run the training. They are in control of the messaging and often a big role in SM strategy #sm98
I dont think HR should play a role in facilitating and training employees on how to use social media. I dont see the connection #sm98
@CarriBugbee Yes - but that goes with trust. Employees should know when to talk about something publicly and when to hold back #sm98
@Marc_Meyer I dont think so. Anyone can be social but they should have some guidelines but should be free to connect #sm98
Yes, if they want it or its part of job RT @blogbrevity Social media is a 21st century skill. Everyone should have access to training. #sm98
I think that participation should not be restricted based on role. If an employee wants to participate, they should be encouraged #sm98
I think that participation should not be restricted based on role. If an employee wants to participate, they should be encouraged #sm98
A2) All employees should be listening. Great post via @jaybaer on this http://bit.ly/gkmMY5 #sm98
1) Listen 2) Gain Trust 3) Provide value 4) Have a personality 5) repeat #sm98
Is your goal to increase ROI, get Klout, start a community, what? That is what training should be centered around #sm98
Is Klout that important? RT @blogbrevity: @cariofthevalley Unfortunate that frequency of tweeting is tied to @klout influence though. #sm98
@cariofthevalley There does need to be some constraint and purpose to tweets! Unless your job is to just tweet all day #sm98
Is Klout that important? RT @blogbrevity: @cariofthevalley Unfortunate that frequency of tweeting is tied to @klout influence though. #sm98
@cariofthevalley There does need to be some constraint and purpose to tweets! Unless your job is to just tweet all day #sm98
@cariofthevalley but is your goal to provide content and convo via a Tweet or to gain 'influencer' status? #sm98
@cariofthevalley Exactly! No ROI when you are just starting! #sm98
Its tough to restrict presence in #SocialMedia because its so 'social'. Be aware of activities (or lack of) and train when necessary #sm98
@cariofthevalley Exactly! No ROI when you are just starting! #sm98
Its tough to restrict presence in #SocialMedia because its so 'social'. Be aware of activities (or lack of) and train when necessary #sm98
I think training should be minimal in some respects. If employees need help, then help. Otherwise, let them have a voice #sm98
@CarriBugbee Yes but many companies are scared to go first #sm98
@jeremyhilton Part of the problem with a 'ramp-up' or just starting out. There is always a period of no $$'s #sm98
@JohnFrost Local Social media Club? Do you have a website with complete list? #sm98
@SocialMedBtrfly It always helps to show success of competitors too to get some interest internally! #sm98
@jeremyhilton Agree its gotta come from top-down otherwise your 'buy-in' is a lost case. Suggestions on training the 'top'? #sm98
@jeremyhilton Agree its gotta come from top-down otherwise your 'buy-in' is a lost case. Suggestions on training the 'top'? #sm98
@markkrupinski You probably need a policy first before you start training on right and wrong. What would be the basis? #sm98
@jeremyhilton yes but sometimes its hard to show leaders value or to get some of their time to do it #sm98
You can provide templates and suggestions for things like promoting a webinar on Twitter. List of 'approved tweets' #sm98
You can provide templates and suggestions for things like promoting a webinar on Twitter. List of 'approved tweets' #sm98
@jeremyhilton yes but sometimes its hard to show leaders value or to get some of their time to do it #sm98
You can provide templates and suggestions for things like promoting a webinar on Twitter. List of 'approved tweets' #sm98
Training is just 1 part. How to implement and get action on that training is often difficult for some #sm98
Consistency and commitment is important to emphasize too! You should train and then re-visit with results and suggestions #sm98
Consistency and commitment is important to emphasize too! You should train and then re-visit with results and suggestions #sm98
Training is just 1 part. How to implement and get action on that training is often difficult for some #sm98
Agree! They need tips on what and when RT @jsandford People can "get" tools. They don't quickly "get" how to communicate. #sm98.
Agree! They need tips on what and when RT @jsandford People can "get" tools. They don't quickly "get" how to communicate. #sm98.
RT @Marc_Meyer: FYI, We're less than an hour away from todays #socialmedia tweetchat with host @carribugbee #sm98
RT @Marc_Meyer: FYI, We're less than an hour away from todays #socialmedia tweetchat with host @carribugbee #sm98
So sorry I am missing #sm97 today! Enjoy the chat!! See you all next week!
So sorry I am missing #sm97 today! Enjoy the chat!! See you all next week!
Thanks for great chat! I hope you have a great Tuesday! And for those of you in the NE 3/4 of the US - good luck with the snow! #sm96
Thanks for great chat! I hope you have a great Tuesday! And for those of you in the NE 3/4 of the US - good luck with the snow! #sm96
Yes. SM can not be the only thing your brand is participating in to create an experience #sm96
@SocialSteve Thanks for joining ! #sm96
@SocialSteve Thanks for joining ! #sm96
The experience is on every level from the content to the conversation with sales to actually using the product/service #sm96
1 important part of creating an experience is to do something unexpected. #sm96
@michelletripp 100% transparency! #sm96
@jasonbreed yes! and SM allows you to create a personality for your brand thats not directly tied to a person per se #sm96
@michelletripp 100% transparency! #sm96
@jasonbreed yes! and SM allows you to create a personality for your brand thats not directly tied to a person per se #sm96
SM allows us to continue the experience via online channels to our customers and prospects #sm96
I like this one! RT @JenKaneCo: @michelletripp By letting the community be an equal participant in the creation. #Sm96
2way conversation is vital. But also think that interactivity and engagement is key here #sm96
2way conversation is vital. But also think that interactivity and engagement is key here #sm96
I like this one! RT @JenKaneCo: @michelletripp By letting the community be an equal participant in the creation. #Sm96
So who's responsibility is it to create an experience and ensure they receive it? #sm96
@michelletripp Absolutely right! And they are extremely cautious about 1 employee being too 'loud' of a voice #sm96
How do you compete with an unforgettable experience of your competitor? #sm96
@michelletripp Absolutely right! And they are extremely cautious about 1 employee being too 'loud' of a voice #sm96
How do you compete with an unforgettable experience of your competitor? #sm96
@michelletripp We are all about creating experiences. Thats what gets you remembered and generates referrals #sm96
Spot on! RT @samraatkakkar: @michelletripp brand promise attracts them, brand experience retains them #sm96
Spot on! RT @samraatkakkar: @michelletripp brand promise attracts them, brand experience retains them #sm96
And you cannot promise 1 thing and deliver a completely different experience. It doesnt scale. #sm96
The promise and the experience should support each other. Consumers may buy on the promise but come back based on experience #sm96
Spot on! RT @samraatkakkar: @michelletripp brand promise attracts them, brand experience retains them #sm96
And you cannot promise 1 thing and deliver a completely different experience. It doesnt scale. #sm96
The promise and the experience should support each other. Consumers may buy on the promise but come back based on experience #sm96
@Marc_Meyer Yes and when you represent the brand, you need to put your self-interests and personal tastes in the backseat #sm96
@michelletripp I have definately paid more for something based liking an individual working at the company #sm96
Yes RT @SocialMedBtrfly: I believe in identifing which person is speaking on behalf of the brand for transparency & relationship bldg #sm96
@jasonbreed Yes but there could be more than 1 communicator for the brand. 1 person cannot do everything all the time. #sm96
@jasonbreed Yes but there could be more than 1 communicator for the brand. 1 person cannot do everything all the time. #sm96
@SocialSteve Yes. We do that. Using Co-Tweet, we can all tweet under our company but the person knows who is speaking on behalf of #sm96
@michelletripp True but it helps the brand too sometimes if the person has a following. #sm96
but at the same time, I know that me as a person and an individual represent my brand when I speak, tweet, etc, too. #sm96
@michelletripp True but it helps the brand too sometimes if the person has a following. #sm96
We all share the brand account so its tough to have an individual be front & center so I say the brand name comes first. #sm96
but at the same time, I know that me as a person and an individual represent my brand when I speak, tweet, etc, too. #sm96
Welcome Michelle! #sm96
Welcome Michelle! #sm96
Sounds good! Who's coming? RT @Marc_Meyer: @C_Pappas The Rise of the Brand Experience. #sm96
@Marc_Meyer What are we talking about today on #sm96 with @michelletripp?
love the chat but gotta run! have a happy Tuesday everyone! And good luck with your global SM strategies! #sm95
@megfowler And dont forget your sales team! #sm95
How about polling your database - prospects and customers - and asking if they use SM and what they think about what you are doing #sm95
@martinjason Our bizz target is pretty global. We are a SaaS company #sm95
@AndrewMueller We send tweets from same account but try to emphasize case studies and examples for that country based on timezone #sm95
@kenburbary yay! thanks! #sm95
@martinjason Our bizz target is pretty global. We are a SaaS company #sm95
@kenburbary I did some research via LinkedIn by asking UK marketers where they hung out #sm95
And of course who we sell to and interact with regularly. May be a good place to start narrowing down the country list #sm95
@AndrewMueller We send tweets from same account but try to emphasize case studies and examples for that country based on timezone #sm95
@kenburbary yay! thanks! #sm95
@kenburbary I did some research via LinkedIn by asking UK marketers where they hung out #sm95
And of course who we sell to and interact with regularly. May be a good place to start narrowing down the country list #sm95
@kenburbary We can look at foot traffic to our website to see where our audience is coming from around the world #sm95
RT @kenburbary: Q3 - How can companies understand consumer social media usage across different markets #sm95
@martinjason When and where to start? There are over 100 countries! Just trying to keep up with US presence as it is #sm95
@martinjason How much presence do you need in a country in order to devote resources to building a SM presence? 1 customer? 25? #sm95
@AndrewMueller Yes! Should they have an SM presence for each country? Doesnt scale! #sm95
@martinjason How much presence do you need in a country in order to devote resources to building a SM presence? 1 customer? 25? #sm95
@AndrewMueller Yes! Should they have an SM presence for each country? Doesnt scale! #sm95
@AppleBoxStudios Our content should not be on the same channel to support global audiences? #sm95
@AppleBoxStudios Agreed! So how do you keep all the cultures 'happy' on the same channel? #sm95
@SocialMedBtrfly We don't. We have 1 Facebook page, 1 YouTube channel, 1 Twitter account, etc. #sm95
@kenburbary Yes. Back to maintaining the voice across locations. #sm95
@kenburbary But Dell is HUGE! They have tons of bandwidth to support a unique SM presence in every country #sm95
Online companies based in US that sell globally cannot be expected to serve all countries in SM fluently ad eloquently. #sm95
Good but hard to scale with resources sometimes RT @martinjason: Centralized with mgrs fluent in countries SM etiquette. #sm95
SM sites dont convert language based on country IP? How can a global company expect to have a unique SM presence for each location? #sm95
A2 - Its gotta be a collaboration between all global offices. Maintaining the brand 'voice' is just as important as respecting culture #sm95
SM is global. Are we expecting to have a separate presence for each country we market to? #sm95
@kenburbary No stats to point to. Just WOM. How do EMEA companies use Facebook? Is posting employee pics acceptable? #sm95
@AppleBoxStudios yes, but US companies use it differently. To me its about showing personality and for EMEA its all business. #sm95
Interesting topic since we are a global company and questioned how Europe perceived Facebook recently #sm95
Hey guys! Just got here! what did i miss? #sm95
I like this! RT @ambercleveland: @awsamuel final thought - distraction is ok, but don't ignore the people you're w/ to stay connected #sm93
@Mark_Meyer @ awsamuel Thanks! Great chat! #sm93
@j_fuji But if you are dreaming of tweets and likes and status updates.... #sm93
@chrissfife Good one! Nice chatting with you! have a good week! #sm93
@chrissfife Good one! Nice chatting with you! have a good week! #sm93
@jknox86 yes! I went away to Mexico for New Years and was thinking about my absent Tweets a lot! #sm93
I dont have a smart phone. Cannot even imagine the distraction! #sm93
I also love social media on the weekends. Its something I enjoy participating in and catching up on during the weekend #sm93
@PandoraTalks Jinx! #sm93
I am realy active when I get a case of writers block. Discussions inspire me #sm93
@PandoraTalks Jinx! #sm93
@piplzchoice Yes - but try it! They have a free trial and its pretty neat . Snow day project? #sm93
@piplzchoice Yes - but try it! They have a free trial and its pretty neat . Snow day project? #sm93
@awsamuel I tried building Twitter lists but found it harder to keep track of. #sm93
Anyone use Flowtown or like to help prioritize tool selection? #sm93
@AppleBoxStudios Raising hand ;) Was on Foursquare as one of first before I realized it was for mobile only and had no brand value. #sm93
@awsamuel How do you discover where the people you want to connect with spend their time so you can decide how to spend yours? #sm93
@awsamuel How do you discover where the people you want to connect with spend their time so you can decide how to spend yours? #sm93
In addition, as marketers we need to find answers to exec team asking 'why aren't we on xyz?' #sm93
In addition, as marketers we need to find answers to exec team asking 'why aren't we on xyz?' #sm93
@awsamuel But aren't we supposed to test everything? The people that jumped on Twitter first have the highest Klout #sm93
And @jaybaer just posted a blog on MORE tools to track our SM activities on all these other tools! #sm93
And we are adding more tools everyday! Hello Quora! #sm93
@jknox86 Yes, you have to know when to stop sometimes and get back to work ;) #sm93
I increase my engagement if I am promoting something or participating in a tweetchat like #sm93
I increase my engagement if I am promoting something or participating in a tweetchat like #sm93
I dedicate Sunday afternoons to LinkedIn discussions Q&A,setup scheduled tweets via co-tweet every morning and tweet as needed #sm93
@GnosisArts Its Social media chat every Tuesday at 12pm ET. Next week will be #sm94, etc.... Awesome discussion! #sm93
@GnosisArts Its Social media chat every Tuesday at 12pm ET. Next week will be #sm94, etc.... Awesome discussion! #sm93
@awsamuel We do not. The most I do is setup a search column for my company name and are following all employees #sm93
Does anyone else use TweetDeck? Do you find it distracting when you receive alerts in top-right? #sm93
Yes - micro-management is not good. That's the manager not using their time correctly #sm93
Does anyone else use TweetDeck? Do you find it distracting when you receive alerts in top-right? #sm93
RT @awsamuel: Great ? frm @C_Pappas. What do others think re: how to handle an employee's online SM misstep? #sm93
@chrissfife Not sure if its about hiring the 'right' people since all positions want to get involved but dont necessarily know how. #sm93
Yes - micro-management is not good. That's the manager not using their time correctly #sm93
RT @awsamuel: Great ? frm @C_Pappas. What do others think re: how to handle an employee's online SM misstep? #sm93
@chrissfife Not sure if its about hiring the 'right' people since all positions want to get involved but dont necessarily know how. #sm93
@chrissfife Or maybe they should be a part-timer #sm93
But what about an employee's SM actions that gain a negative response that goes ignored? Who addresses it? #sm93
@chrissfife Or maybe they should be a part-timer #sm93
But what about an employee's SM actions that gain a negative response that goes ignored? Who addresses it? #sm93
@be3d Absolutely! Supporting social media efforts to improve results needs some guidance and general 'rules'. #sm93
RT @awsamuel: What your employees see you post at 9:10 am is what they think is appropriate for THEM to do online at 9:11 am. #sm93
@AdamSalamon True but this is an opportunity to build your personal brand in social media and gain some exposure #sm93
Our entire team here is on board with social and ask how to use it effectively to do their jobs better! very cool for a marketer! #sm93
@AdamSalamon True but this is an opportunity to build your personal brand in social media and gain some exposure #sm93
I find that most employees who spend their time 'chatting' on Facebook or MySpace dont have their jobs that long #sm93
Our entire team here is on board with social and ask how to use it effectively to do their jobs better! very cool for a marketer! #sm93
I find that most employees who spend their time 'chatting' on Facebook or MySpace dont have their jobs that long #sm93
@KnowledgeBishop Absoutely! If I have a goal and I know my presence on SM networks. will help, then I am going to spend time there! #sm93
Monitoring on an idividual level is not necessary unless the performance suffers or the company's reputation is at stake #sm93
If employees are held accountable for reaching their goals and objectives, where they spend their time should not be an issue #sm93
RT @ambercleveland: Will be participating in Social Media tweetchat for the next hour. Feel free to filter or join, sorry for excessive tweets #sm93
How do you cope with online distractions? Join the TweetChat in 10mins (12pm ET) via #SM93
Thanks all for great ideas and great discussion about privacy and transparency! #sm91
@JasonFalls What should the org do beyond putting up the TOS and linking from reasonable places? Its not too sexy to have everywhere #sm91
@Marc_Meyer Yes! We love data & tracking & we love form submissions! But it can be used for business decisions, not hounding people #sm91
RT @tom8williams: @ckieff a major software company wrote their SM policy in 3 words. "Don't be stupid". They've never had a problem. Easy can work #sm91
@ckieff Clear your cache constantly! There is really no way around this. But on the org side, you know you love the analytics ;) #sm91
Are there any examples of company privacy statements that you enjoy reading? #sm91
Are there any examples of company privacy statements that you enjoy reading? #sm91
@Marc_Meyer Yes. But does anyone really read this? Added a link to test- no-1 clicked but conversions went up. Instilled confidence #sm91
@Garmoe Agreed! The second you complete a mortage application, the realtors are already calling. Funny how that happens... #sm91
I like the idea of advertising PSAs on Facebook and other sites #sm91 But what can brands do?
I like the idea of advertising PSAs on Facebook and other sites #sm91 But what can brands do?
@TomMartin I meant the product warranty they sell you to get you to fill out your info for #sm91
@Marc_Meyer @TomOB You also need it to confirm registration ;) Offline this is called a warranty. #sm91
RT @TomMartin: RT @tomob: RE: Online Privacy, always remember this. IIf the (web) service is free, then YOU (your data) are the product #sm91
@arunkath I am participating in a TweetChat about privacy and transparency at #sm91
@JasonFalls Yes. But my signing up for LinkedIn and registering for a whitepaper on someone's site is different. #sm91
@ryanoburch Because they have our email. Tools like Flowtown will even give you all the social media accounts under the email #sm91
Maybe if all companies had to act in the same way when it came to collecting data... CAN SPAM doesnt count (or work) #sm91
You dont want to be remembered as the company that gave away their info. #sm91
Photo tagging on Facebook is #1 reason why I am NOT on Facebook. Where is the TOS doc for what your friends do on your behalf? #sm91
@TomMartin I think we are all guilty of checking the box and getting to the good stuff. #sm91
Photo tagging on Facebook is #1 reason why I am NOT on Facebook. Where is the TOS doc for what your friends do on your behalf? #sm91
@TomMartin I think we are all guilty of checking the box and getting to the good stuff. #sm91
@danperezfilms Because people may want our whitepapers or content but are not necessarily buyers. Where do they fit? #sm91
@danperezfilms What can we do better to assure people that we are trustworthy brands they can feel comfortable with? #sm91
Dont we know by now what we are getting into when we provide our email address, phone #, mailing address and first child? #sm91
@danperezfilms What can we do better to assure people that we are trustworthy brands they can feel comfortable with? #sm91
People are responsible for themselves, their data and their actions. Why does it always fall to to org? #sm91
Depends upon pricing of course. But my 'toolkit' would be smaller #sm91
Like this! RT @MikeFraietta: @Twylah Disagree. I want my data sold and sent pack to me in a nice package called accurate marketing. #sm91
Depends upon pricing of course. But my 'toolkit' would be smaller #sm91
As much as I want something or to participate, sometimes I just abandon the occasional 'shady' form. Otherwise just opt-out after #sm91
Excuse the flash of tweets please! Talking about privacy and transparency in social media. Join us at #sm91
@jsandford Who would check the privacy page of Facebook until they had a problem? #sm91
I think information collected offline is even more susceptible because the person hasn't 'opted in'. #sm91
@JasonFalls Do you think it should communicated verbally in the sales process? We all check the box for Ts&Cs quickly to get through #sm91
After they provide their information, the follow-up email or landing page should set the tone for expectations #sm91
I think all businesses should have privacy policy quick link on all form pages and in all footers. #sm91
After they provide their information, the follow-up email or landing page should set the tone for expectations #sm91
I think all businesses should have privacy policy quick link on all form pages and in all footers. #sm91
@AndrewMueller Thank you for the chat!! #sm90
@AndrewMueller As long as they dont start guessing what I want to watch #sm90
@ryanoburch Camtasia #sm90
@laurenkgray I hope that we are doing the same @Zmags. Hardest part is monitoring and keeping up with it all! #sm90
RT @andrewmueller: We went from sitting on our couches consuming film, to leaning into computers, and now with Google TV, back to the couch #sm90
Is their a preference of using YouTube or Facebook for video sharing and reach? #sm90
Is their a preference of using YouTube or Facebook for video sharing and reach? #sm90
Is anyone using online TV with their brands? #sm90
They enable real time video. @hubSpot has a weekly TV show that people wait for all week #sm90
They enable real time video. @hubSpot has a weekly TV show that people wait for all week #sm90
@GetSocial_PRSSA Not everyone wants to read your whitepaper or listen to a podcast. Video extends reach #sm90
How about integrating video with other rich media so its all in one place? #sm90
Wow. I have no clue. Does this mean they are not marketing it right? Or maybe I am not the target audience? #sm88
Wow. I have no clue. Does this mean they are not marketing it right? Or maybe I am not the target audience? #sm88
@jasonbreed Great! Thanks! And thank you Joe @JuntaJoe for great questions and discussion! #sm87
Thanks for the chat. When is the next one? #sm87
@KathyHanbury Fun challenge! Sounds like they know they need to change & that's very positive to hear! Brands are getting it! #sm87
@stevemassi Not familiar with ROR but I like it! #sm87
@stevemassi I think traditional ROI can work but in a new way. Your blog, whitepaper, YouTube video can all be tracked to pipe #sm87
@gigigriffis Good point. Writing samples will be essential going forward. Put these in your portfolio! #sm87
@marc_meyer @juntajoe Don't know about you, but didn't do much writing in my MarCom studies! #sm87
@Marc_Meyer My friend recently went for a Marketing position and had to do a writing test! #sm87
Marcom is the Editor! Agreed! (@TPLDrew) But the editor is also all the journalists sometimes...... #sm87
Depends on size . 1+ marketing people with primary focus on lead gen. If they dont write content, they attend trade shows #sm87
@juntajoe Do we, as marketers, need to do anything to remain competitive in our field if reporters are coming in? #sm87
Participating in this great discussion on Marketers becoming Publishers in #sm87! join us?
@stevemassi Endorsing the content created by influencers is great! This is exactly how to be where your audience is! #sm87
If the whitepaper is 'salesy', what types of content would be acceptable for us publishers? #sm87
@dibbler46 Absolutely! I couldn't agree more. While our content is clearly in a niche, its not product centric at all ! #sm87
@dibbler46 Absolutely! I couldn't agree more. While our content is clearly in a niche, its not product centric at all ! #sm87
@juntajoe Agreed! Its just building the reputation by making a commitment to a content strategy (media schedule) #sm87
@juntajoe Agreed! Its just building the reputation by making a commitment to a content strategy (media schedule) #sm87
@juntajoe I agree that people want great content (I do too), but still feel that if a brand is behind it, its less trustworthy #sm87
@autom8 Yes, but the assumption from the readers/buyers/target audience is that the brand is trying to sell something. #sm87
Media is expected to produce content to tell a story. Brands are expected to try and find a way to sell their stuff #sm87
@juntajoe Its the media company's primary focus to produce stuff. The brand needs convincing #sm87
@juntajoe Yes Regardless if they themselves actually wrote the stuff. Marketers are making sure its published and people know about it #sm87
@Wisco_Adrian I believe there is a way to produce great content to pull leads without blasting your product @hubspot is great example! #sm87
@autom8 Maybe the web has just made it easier to produce and share content which adds fuel to the fire and inspires competition #sm87
You could essentially say 'MarCom' is dead. The job title has evolved to Content Producer/Inbound Marketer #sm87
Yes, but publishing could be self-promoting product speak 'content' which is not engaging unless they ask for it #sm87
You could even say the 'publishing marketing department' is pushing content outbound to pull leads inbound #sm87
You could even say the 'publishing marketing department' is pushing content outbound to pull leads inbound #sm87
@juntajoe May be a consolidation of the professions since print newspapers and magazines are increasingly declining #sm87
@juntajoe May be a consolidation of the professions since print newspapers and magazines are increasingly declining #sm87
#sm87 I think absolutely. Majority of my time is spent writing content and/or putting it in a cool format.
#sm87 I think absolutely. Majority of my time is spent writing content and/or putting it in a cool format.
My first tweet chat #sm87 in 15 minutes! Cannot wait!
