RT @Marc_Meyer: RT @jasonbreed: @LucretiaPruitt hosts 2day's #socialmedia chat on Blending SM & #Legal dept @ 12 EST #sm61 http://bit.ly/9XNxUE
RT @jasonbreed: @lucretiapruitt is getting ready to kick off #socialmedia chat on bringing #Legal to SM table. Follow along on #sm61
1st Q RT @lucretiapruitt Q1: How can big companies advocate for less regulation to reflect realities of social media engagement? #sm61
RT @jasonbreed: @LucretiaPruitt hosts 2day's #socialmedia chat on Blending SM & #Legal dept @ 12 EST #sm61 http://bit.ly/9XNxUE
RT @Marc_Meyer: As we prepare for tomorrows tweetchat w/ @lucretiapruitt, wanted 2 let every 1 know next wks host will b @scobleizer #sm61
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@GLHancock yes I do #blogchat occasionally, #journchat, #sm54 chat, #B2Bchat, #kaizenblog #ageop not every week, but... #sbbuzz
RT @Marc_Meyer: FYI, Next weeks #socialmedia tweetchat will be hosted by @tacanderson #sm54 #sm55
Thanks to @BethHarte for moderating the #SM54 chat - sorry I popped in late.
Q4 someone at #SESNY showed Social Media traffic being steady over time, w/ spikes of traffic after traditional media hits #sm54
RT @elhoust: @BethHarte Q4: absolutely. Skill set in both trad'l mktg & SMM is essential now. I see it in most job descriptions & internally too. #sm54
Q4 Yes, traditional Marketing Communications still has a role to play - there are millions of people who still don't use social media #SM54
RT @BethHarte #SM54 Q4: Do you think it's important for mktrs to have trad. marcom
RT @karimacatherine: @andrewmueller : I would not corner social media to marketing though. it should be penetrating the whole company #sm54
RT @BethHarte #SM54 Q4: Do you think it's important for mktrs to have trad. marcom
Great stats at #SESNY on Social Media increasing lead conversion rate over PPC marketing. PPC + social = 67% more conversions #sm54
RT @NuSparkMktg: #sm54 social media contributes to lead generation-seo and lead nurturing-that meas more sales-and ROI
RT @BethHarte: At the end of the day, "outside-in" thinking is necessary. How do our customers want to receive info? Where to 'they' go? No guessing! #SM54
Q3 All marketing still starts w/ goals, ID audience & strategy;Social media tactics get added when it's right 4 the client #sm54
Q3 All marketing still starts w/ goals, ID audience & strategy;Social media tactics get added when it's right 4 the client #sm54
Q3 I have seen traditional & social media marketing dovetail nicely - traditional publicity often complements Social Media work #sm54
stopping by #sm54 w @bethharte Q3 What are best practices 4 cooperating traditional mktg w/ social media mktg? success/failure?
#Chat tip: set up weekly reminder in yr email calendar 4 chats you don't want 2 miss. #measurePR #sm53 gmail cal. even does text reminders
RT @thebrandbuilder Fundamental problem w/moving forward w/ #smROI is that currently everyone's def of R.O.I. is different. #socialmedia
RT @karimacatherine: fundamental problem w/moving forward with #smROI is that currently everyone's def of R.O.I. is different. #socialmedia
RT @Zack_Hanebrink: tie in yr social media into analytics, then tie both into crm so you can measure the bottom line= revenue! Q3 #sm47
RT @socialmedia2day 3 Reasons why Twitter is better than Facebook http://bit.ly/bhB0OP #socialmedia I esp. agree with the clutter-free POV
RT @brett Why Social Media Isn't Living Up to the Hype (Yet) @adage - http://bit.ly/1nKXIe #socialmedia #tech
RT @mejohnson1 Being able 2 translate brand DNA 2 the platform voice needed. We can all love football, not evryne can play tho #socialmedia
@ConversationAge Good chat, sorry I only caughthe end. My computer was giving me trouble earlier! Grea chat #socialmedia
RT @mejohnson1 Enjoying social media chat. Every Tuesday noon ETcheck it out www.hashtagsocialmedia.com official site #socialmedia
RT @ConversationAge: #socialmedia Q3: Do we need to change the skills we recruit for? [the $1MM Q]
@BlakeGroup REally good input today, I will definitely check out your stream and follow ;) #socialmedia
RT @BlakeGroup: For each tweet ask: would I want to read this as a customer of Company X? Does it have value/interest? #socialmedia
RT @BethHarte An SM decision shouldn't be about tools at all. It should be about wanting to connect with constituents. #socialmedia
RT @jasonbreed 4 a recap of 2day's #socialmedia chat, already! http://bit.ly/18ceL6 go back 2 all conversations over past 6mo. Gr8 resou ...
RT @jasonbreed: Big Props to @ShannonPaul for moderating & @marc_meyer for coordinating. over 600 posts in one hour! #socialmedia #RT @ ...
RT @jasonbreed: Big Props to @ShannonPaul for moderating & @marc_meyer for coordinating. over 600 posts in one hour! #socialmedia #RT @ ...
RT @jasonbreed: Big Props to @ShannonPaul for moderating & @marc_meyer for coordinating. over 600 posts in one hour! #socialmedia #RT @ ...
Great #socialmedia chat with @shannonpaul today on paid conversations #RT @shannonpaul @DavidSpinks I agree. I can create honest content ...
RT @Macala: @PierceMattiePR It's called reasonable expectations. #Marketing #PR #SocialMedia isn't a drive by shooting. http://bit.ly/1f ...
RT @shannonpaul: #socialmedia @philbaumann Reminds me of a line from an Ani DiFranco song - every tool is a weapon if you hold it right ...
RT @shannonpaul: #socialmedia @jw_social1 People can be vicious and wrong especially when validated by a group of people who think simil ...
RT @elhoust: Gd pnt. RT @jasonbreed: #socialmedia i make purchase decisions based on peer rcmndtns all the time (pple I dont know). no g ...
RT @shannonpaul: #socialmedia @DavidSpinks Yes. Objectivity is an unattainable ideal we should aim for, but realize it's just not possib ...
RT @ShannonPaul #socialmedia What are the challenges / benefits from paying other companies to create conversations? #RT @shannonpaul @D ...
RT @shannonpaul: #socialmedia What are the challenges / benefits from paying other companies to create conversations? #RT @shannonpaul @ ...
RT @shannonpaul: #socialmedia What are the challenges / benefits from paying other companies to create conversations? #RT @shannonpaul @ ...
RT @jw_social1: @CathyWebSavvyPR Agree. Those are the authentic conversations/people that influence us the most #socialmedia
@DavidSpinks There is no way to know, b as PR pros, it is our job to teach our clients waht works. and umask those who 'cheat' #socialmedia
I agree with @hacool, in order 4 sponsorships 2 work, there needs 2 B alignment between brand product #socialmedia
@DavidSpinks Where it gets dicey is when people are unaware that there is a paid relationship. too many don't deisclose #socialmedia
RT @Miguelallano: The ABC's Authenticity Believeability and Credibility. #socialmedia
Twitter search sems to be running a bot slow - take the time to read people' comments while twitter catches up #socialmedia
RT @shannonpaul: Q1 What are the challenges / benefits from paying individuals to create conversations? #socialmedia
RT @shannonpaul: #socialmedia @jdarrow That's not necessarily true. Not everyone's integrity is for sale even if they get paid.
@jw_social1 Yes. It hik people everyday are talking about brands they like. I don't wok for T-moble, but I love their service. #socialmedia
@Marc_Meyer I Agree - transpancy helps. #socialmedia
RT @cspenn #socialmedia funnel: audience-prospects-leads-customers-evangelists. By order of commitment to @chrisbrogan
RT @gilliatt ahhh ...so we use the recommendation engine aspect of social media to generate a referral..nice! #socialmedia via @Marc_Meyer
Thanks @jasonbreed, @Marc_Meyer & guest @ChrisBrogan for a great @#socialmedia ession - (sorry I missed 80% of it - will ck transript)
@JoeKikta ....maintain relationships..."Costs more to prospect for new customer" #socialmedia [agreed]
RT @chrisbrogan Don't discern between lead gen and realtionship building. Simply do the latter & the former happens naturally #socialmedia
RT @TransitionalTee I second @DavidSpinks' point-Relationships built up 2 a lead should B maintained after, turned into loyalty #socialmedia
@chrisbrogan Sorry to jump in at the end, just came from a new client meeting #socialmedia follow up, within reason, don't email 2 often
@chrisbrogan Sorry to jump in at the end, just came from a new client meeting #socialmedia follow up, within reason, don't email 2 often
RT @Veribatim: @CathyWebSavvyPR Seriously, @tweetgrid rocks. #socialmedia
@wvpmc "what R U reading, what R U interested in, what would be intersting 2 yr followers, how can U help, what do U need? #socialmedia
@wvpmc agreed, I think Twitter has similar branding issue - the "so what are you doing" is tacky, should rotate questions #socialmedia
@Veribatim That is true, but I think FB caling them "FAN" pages is notgreat marketing. it sounds too narcisistic! #socialmedia
RT @conniereece to @TobyDiva All I can say is that marketers need 2 wake up 2 how many boomers R online & how they use socnets. #socialmedia
@DallasYR & @Veribatim: yeah, as I wrote that, I realized I was leaving a demographic out. glad U have made the shift. #socialmedia
RT @greenhance: Online communities have all the characteristics of *real* communities: loyalty,advice seeking, info spread #socialmedia
@Veribatim I know many women feel that FB is for freinds & family & resent the intrusion of business there. others liek it #socialmedia
Interesting chat. Thx @TobyDiva 4 the chat. & other cool peeps @evelynso @connieReece @ddeseta @wvpmc #socialmedia
RT @TobyDiva: @evelynso @CathyWebSavvyPR marketing basics. know who yr customers are/where they hang out/what they want [YES] #socialmedia
@evelynso But other companies R waiting, almost hoping it is a fad/fades away. Biz need 2 monitor results 2 catch SNAFUs #socialmedia
@TobyDiva I have found that blogging, done well, is a way to showcase an solopreneur's skills/experience, & build trust- so yes #socialmedia
@evelynso Good point. the term social media is very broad. biz need 2 tread carefully, listen, learn, dabble B4 leap in. #socialmedia
@evelynso I was at a party, interested boomers (I'm barely one) were curious, asked Qus, ut still didn't see need. is not 4 all #socialmedia
RT @getresults 2 @TobyDiva I'd sent them 2 combo of trad & new media , lifestyle mags / print & online,SM sites,blogs,grps, etc #socialmedia
@TobyDiva new Q: connect w/ boomer women - LI, FB, Twitter, but use each differently. see who is where & how using ea site #socialmedia
@conniereece There are some boomers that don't get it some bosses, who couldn't cre less, or see SM as broadcast only. #socialmedia
@TobyDiva No I'm saying that spammers as a class of sm users may be larger than boomers. Annoyance factor may mess things up #socialmedia
RT @getresults to @tobydiva SM innovation will come from interests defined across demo bounds, not within. #socialmedia
@Marc_Meyer Unfortunately yes! #socialmedia
@dcgf I think Gen x/Y will once they begin entering the workforce & needing to use SM. their learning curve may B shorter #socialmedia
@dcgf I think Gen x/Y will once they begin entering the workforce & needing to use SM. their learning curve may B shorter #socialmedia
@TobyDiva The shear # of spammers, internet & MLM mrketers might change Social media for worse too! #socialmedia
@TobyDiva I've heard from some college students that SM is a part of social life, they can't see applications 4 bizness #socialmedia
@TobyDiva I've heard from some college students that SM is a part of social lofe, they can't see applications 4 bizness #socialmedia
RT @Marc_Meyer: What kind of relationships do boomers want with brands anyway? Different from Gen Y #socialmedia
@wvpmc & @conniereece Small biz needs 2 learn to use it before they need it. but not all sites are right 4 all biz #socialmedia
@Marc_Meyer not all would agree, ea. social media sites seem 2 have subsets, ea. using it 2 fit their needs #socialmedia
@TobyDiva Which demographics are overlooked? I think Gen X/Y is underrepresented. one college guy said his friends don't get it #socialmedia
I find twitter fairly colorblind, ageblind, genderblind. Most peeps seem to care more about content than what they look like #socialmedia
@Studios92_ for answer to that I would check http://www.marketingcharts.com #socialmedia
RT @d2k: @BrendanWenzel In real life, asking is part of a social experience. Asking without engagement is just datamining #socialmedia
@wickedjava the credit for that tweet goes to @Unmarketing, I was just Retweeting him. #socialmedia
@jazzdolphin twitter is not the ideal chat platform, but it does seem to work, even if it is cracked a bit. I use tweetgrid #socialmedia
RT: @unmarketing: Always remember, following someone back isn't an obligation, but can impact their perception of ur company #socialmedia
@Alonis at do you mean the new twitter search - did I miss something. the problm has bee exacerbated by new integrated search #socialmedia
@Tbeffs Agreed, 140 character limit ... a good solid web presence as a hub, a blog is great. it allows U 2 show your expertise #socialmedia
@unmarketing @jazzdolphin yes www.tweetgrid.com search & stop is like play & pause also allows favoriting, RT & reply #socialmedia
@jazzdolphin www.tweetgrid.com is great 4 chats use party mode w host name in middle column! #socialmedia
RT @unmarketing: So is a better approach for a corp instead of asking for ur soc media info, just provide theirs? #socialmedia
@unmarketing Great job today - I had to duck out to answer a call, but good exchange of info #socialmedia
@jazzdolphin www.tweetgrid.com is great 4 chats use party mode w host name in middle column! #socialmedia
@unmarketing @Tbeffs Q3: Agreed. ID location/home of yr best customers, start building a presence there. + good website 1st #socialmedia
jasonbreed Q3: checklist part 2 learn rules of how each "outpost" your cstmers use work & begin 2 build trust listen/learn/give #socialmedia
RT @cmwooll: @unmarketing Yes, cos should ask for twitter names...but must have a level of trust before they will get it. #socialmedia
Q3checklist: ID yr ideal customer, research where/how they get their info on products like yours, learn how to reach them there #socialmedia
@CourtneyEngle they do exist to some extent, but can Bcostly @radian6 @hubspot tho not trad'l CRM tools, but in same family #socialmedia
@unmarketing If I follow someone w a large following, I cut them a break, as long as auto welcome is not heavy handed/obnoxious #socialmedia
@30lines Q# Yes, that's what social media has broach to the PR table: meeting your client/custmr where ey hang out #socialmedia
RT @unmarketing: @cmwooll great point, & should cos B adding that 2 CRM tools, i.e. asking store customers for Twitter names? #socialmedia
@unmarketing Q3.2 I certainly wish I'd started building my branon twitter/FB/LI the year I watched/lurked/learned not bad idea #socialmedia
@unmarketing If I follow someone w a large following, I cut them a break, as long as auto welcome is not heavy handed/obnoxious #socialmedia
@unmarketing that may be a good secondary move.1t find them where they are now, then build a home where U project them 2 b l8tr #socialmedia
Q3: If you've done your research, and your customers/potential clients are online, and on twitter, or niche SM sites, go there #socialmedia
Q3: if your customers read newspapers and listen to radio, but aren't on twitter - then go for editoral placements & ads. #socialmedia
@unmarketing Q3: Where should a corp build followers/customer? A: new paradigm is find where they 'live' approach them there. #socialmedia
RT @unmarketing: Q3: Where should a corp build followers of current and potential customers, and why? a checklist #socialmedia
I think that social media needs to be integrated into the strategy a company uses, as one tactic or one tool in a larger plan #socialmedia
RT @unmarketing: RT @ejbrooks can't say I care if a co doesn't follow me back but if don't respond 2an @ then there's trouble #socialmedia
@unmarketing one way to tell is how fast an autofollow happens. you follow them, you get an immediate email usually = auto dm #socialmedia
@unmarketing I find most auto DM welcoomes to be lacking finesse. those co's/peeps who take time to connect w me - rise 2 top #socialmedia
RT @puparazzi to @unmarketing I do all manually. I don't follow every1 who follows me. takes time but builds quality. #socialmedia
RT @puparazzi to @unmarketing I do all manually. I don't follow every1 who follows me. takes time but builds quality. #socialmedia
RT @puparazzi to @unmarketing I do all manually. I don't follow every1 who follows me. takes time but builds quality. #socialmedia
@sonnygill not quite sure what U mean, I was talking of Twitter's brand. If they participated in a bit more #socialmedia aspects it wd be gd
#SocialMedia chat ev. tues. noon EDT see details: http://hashtagsocialmedia.com/about/ doin it rite @jasonbreed @MarcMeyer #socialmedia
@sugarrae are your 'hook' tutorals for thesis version 1.5 or earlier, or both? It was a good way to show how #SocialMedia can work
RT @luckymurari: RT @DDGriffith Twitter is like an adhesive that binds different social media components together #socialmedia
@sonnygill the frustrating thing with Twitter - is that the brand could be so much stronger - with just a little effort! #socialmedia
RT @JeremyMeyers quick, name 5 online shoe stores with no physical presence. was @zappos the first that came to mind? thats ROI #socialmedia
@JasonFalls Thanks for @socialMedia - when's the next one - and is there a topic? #socialmedia
@JasonFalls I think Twitter was hiring a community mgr a month or so ago. It is needed. site participation wd help brand soar #socialmedia
@JasonFalls Connected to my peeps on Twitter - yes; would miss it if gone; like 2 see it succeed; but brand could do better #socialmedia
Brand I am closest to - T-Mobile - I am a customer since 2001. they have a couple on Twitter profiles, not sure if they R legit #socialmedia
RT @JasonFalls Q4 @PRtini Brands you feel connected to online and why. #socialmedia
Thesis WP theme Saw it on sev blogs, saw @sugarrae 's review saw @pearsonified, liked theme, signedup w @sugarrae affil code #socialmedia
RT @JasonFall Q4: Tell me a brand U 2feel connected 2 online &Uhow they came 2be that way. Give us real examples of this @ work #socialmedia
@dannybrown exactly. Ith my cleints, I have to work to get them into theheads of their clients, & how they search 4 info #socialmedia
RT @gilliatt: @JasonFalls Always remember never to say "always" or "never." [LOL] #socialmedia
@dannybrown yse, but not all of us are able to step outside of our own preconceptions about our own brand, jargon, POV #socialmedia
@JasonFalls living the customer=museumgreat tip that PR peeps NEED. When I w orked in Pr ; I ate lunch w front desk staff=win #socialmedia
RT @Shanan_S: Q3: Show that you've connected with them. Remember their names, their stories, etc. etc. who THEY are. #socialmedia
the other cool thing about tweetgrid.com for twitter chats is star 2 mark as favorite, arrows 2 RT & reply. search/stop #socialmedia
RT @jbc95a: @CathyWebSavvyPR Thanks for the TweetGrid.com reco. Much easier updates. #socialmedia
@JasonFalls Q3 - @mashable 's parties in various cities could be great 'in network', but venues = noisy bars - little convo #socialmedia
RT @JasonFalls Q3 Thinking outside of our bubble, what R some ways Brands can stay “in-network”? (no social media speak.) #socialmedia
@JasonFalls next time you might try www.Tweetgrid.com party mode for #socialMedia chat search/stop buttons help control flow. #socialmedia
@JasonFalls 2 simple? but if sales are up, & google analytics shows visits from specific SM sites r up in same time frame #socialmedia
Another brand whose users/fans market for them is Wordpress - and Blogger - many social media discussions about 1 or other #socialmedia
@JasonFalls @pearsonified - DIT Themes WordPress thesis theme new version is all over blogs & social media #socialmedia
Examples of being 'in' DIYThemes.com Wordpress thesis theme: new version comes out & peps like @chrisbrogan tweet it out 4 U #socialmedia
RT @dannybrown: @JasonFalls It's something I've talked about before - "Consumer Marketing". Your customers RE ur best marketers #socialmedia
Q2: RT @JasonFalls: It seems there R several answers 2 question. When do U know you're "in-network" as brand? #socialmedia
