This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@BethHarte Maybe the essay form still has life in a world of #socialmedia? ;-)
@SpecialDee those stats could ID potential sales/prod. evangelist people who may be stuck in other parts of company! #socialmedia
@BethHarte give employees a set of one-time code #s; when customers use code #s when buying, employee gets a bonus #socialmedia
agencies would present consumer wishes to mfrs, get products made, take fee for being middlemen #socialmedia
saw great blog post yesterday suggesting PR agencies begin pursuing online communities, organize product wishes, approach mfrs #socialmedia
@nhamilt indeed #socialmedia
@cbensen indeed, a community mgr is a future career path #socialmedia
...to provide a zillion points of customer contact. Radical, even for today! #socialmedia
Yrs ago, Don Tapscott suggested that Ford Motor buy every employee a computer & have them each start own blog #socialmedia
@BethHarte - excellent point: opt-in to prospect status via SM #socialmedia
SM too public, I think, to trust w/vendor-relationship dialogue. #socialmedia
Also, most companies have no SM policy in place, on who may chat via SM, & what they may say - this is legitimate concern #socialmedia
@CharissaChowart that depends on whether they are already having a reputation problem due to SM discussion of their brand(s) #socialmedia
RT @BethHarte: Q1: Where are the deficiencies in biz around People, Interactions & Technology? IOW, where does #socialmedia make sense?
