This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Apparently, Ford "gets" social media http://tinyurl.com/d8eess #socialmedia
Apparently, Ford "gets" social media http://tinyurl.com/d8eess #socialmedia
Wow. Really great conversation this morning #socialmedia
#socialmedia Gotta run, all. Thx for the wonderful conversation!
@Marc_Meyer LOL #socialmedia
#socialmedia By outpace, I mean they will be financially successful. This speaks to the c-level more than anything else.
#socialmedia Much of the discussion today treats social media as "add on." How do we help C-level understand fundamental shift?
#socialmedia Propse that social media represents a fundamental shift in business model--not something to "add on" to exisiting models.
#socialmedia If C-level sees this as gimmick/fad, no support. If fundamental chg in how business is conducted, support.
#socialmedia Is social media another technique to increased revenues or is it something more basic to future business models?
@MackCollier #socialmedia Support from top. Allocation of resources. Priority initiative.
#socialmedia @MackCollier Another barrier is how 2 position oneself online in a way that connects w/consumers. Too easy to appear one-sided.
