#socialmedia Profile - @EliIngraham

Profile

@eliingraham

twitter: @eliingraham

#sm tweets: 296

Social scale in the enterprise

Nurturing Relationships in a Socially Connected World

Can social media move the needle for brands during the holidays?

An introvert's approach to leveraging social media for business success

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

The rise of the social index and its impact on influence

Social Media for Crisis Planning & Response

Informal Tweet Chat Event

Separating the Personal & Professional in Social Media...or Not

Influence and #Brandfail

Social Search: Don't Miss the Opportunity

@SeanMcGinnis gr8 convo ▸ Search+Social cc @Marc_Meyer @Ken_Rosen @AppleBoxStudios @bikespoke @JoeKikta @martinjason @simplysocialchi #sm130

new fav quote of the day: RT @AppleBoxStudios: "Search is always an arms race." #sm130

RT @simplysocialchi: @SeanMcGinnis quote social mrktrs need 2 think more like search engines & search engines more like social mrktrs #sm130

+1 RT @AppleBoxStudios: Search and social forever gamed, but true SEO still matter - IF websites cont 2B non-socialized entry points #sm130

OMG you @martinjason and @Ken_Rosen are making me snarf my lunch today...too funny! #sm130

@JoeKikta @SeanMcGinnis and then you put the two black boxes into one box of Special K... #sm130

LMAO and fighting allergic reaction! RT @martinjason: @eliingraham Klout backing up money truck to Google headqrtrs cc @SeanMcGinnis #sm130

Ha! and Klout? RT @martinjason: @JoeKikta Maybe Google is watching this #sm130 and we just gave them a great idea. #sm130

true but CMs need understand larger soc biz issues, ways to keep growing on own maturity model, no? @tamcdonald #sm130

[God]ogle? RT @martinjason: @seanmcginnis Google looks for "sense" of authority w/in content when deciding how to rank results. True? #sm130

RT @SeanMcGinnis: pleased with integration of social signals into search results. will force cos to think creatively about content. #sm130

beyond cmmty mgr to soc biz strategist? RT @tamcdonald: Proves need for community mgr? RT @Ken_Rosen: A2 be part of trusted voices #sm130

+1 RT @SeanMcGinnis: RT @Ken_Rosen: A2 As co voice drowned out by trusted voices, need to be part of those trusted voices #sm130

RT @martinjason: reflex for cos will be to be social Everywhere to incr visibility in SERPs, but really about Authority and Content. #sm130

then there's FB RT @SeanMcGinnis soc signals replacing authority of links more than relevancy of content. @annabelleblue @samfiorella #sm130

yes! RT @martinjason: Might be nice to have switch to turn off social search, when you just want more objective search results page. #sm130

RT @viravani: Social + content ▸ grow + influence. // RT @Ken_Rosen: worried re: social driving relevance. Enhances bubble...turn off #sm130

ooh ooh ooh RT @Marc_Meyer: Perhaps the next iteration of search is social validation of search results #sm130

RT @SeanMcGinnis: @martinjason To see social proof w/in search results, need 2B signed in. But soc signals affecting gen results too. #sm130

RT @ken_rosen: A1 Beyond personal search, social adds new dimension w/cos like Attensity mining social for *bigger meaning* #sm130

RT @SeanMcGinnis A1 I see 3 ways Social integ into search. Social Data, Social influences in algo + social proof integ into results #sm130

RT @SeanMcGinnis: So, to rephrase our 1st Question - what are critical intersections b/w search and social? Any strong opinions? #sm130

twitter cascade alert! ▸ @seanmcginnis on how *Social is influencing Search* on #sm130

looking forward to @SeanMcGinnis hosting today's #sm130 chat on "Social Search-Don't Miss the Opportunity!" 12pm EST #sm130

#sm129

The Twitter (R)evolution

Journalism & Good Content are Finally Converging

The Role of Education in Social Media

thx both, great topic! RT @Marc_Meyer: @steveolenski Steve thanks so much for this topic and your deft hosting abilities... #sm126

can't shy away from tho RT @RepuMetrix: like to hear how as never be one-size-fits-all approach @Marc_Meyer @TOlenski @eliingraham #sm126

:0) RT @Marc_Meyer: @eliingraham So I agree with you #sm126

I see a great opp for some of us in this field, will pursue RT @Marc_Meyer: @TOlenski @eliingraham still want to know "how" to do it. #sm126

thx for checking. RT @JoeKikta: There was an #edchat, but it doesnt look active: http://t.co/psc9OD2 Also, #lrnchat mentioned #sm126

@TOlenski @Marc_Meyer bet they would they like to know the school is "with the program" in this area though, yes? #sm126

YES! agree! RT @BarryBirkett: @marc_meyer Even seems like a community discussion, as there are roles and impacts for many. #sm126

think they need ongoing targeted chat for them RT @Marc_Meyer: Or lets invite educators to this chat. #sm126

need one where #sm saavy parents/peeps talk w educators RT @JoeKikta: think there is chat for educators, no? Checking spreadsheet.... #sm126

OMG Yes! RT @steveolenski: @BarryBirkett we as parents can sure do more than an obligatory "Whatcha doin online?" to our kids, yes? #sm126

Let's create a chat for educators - seriously! RT @resq2143: @Marc_Meyer medium needs to start edu process for schools... #sm126

yes, need to be vigilant on all fronts, electronic and RL! RT @BarryBirkett: @eliingraham I agree on parents guiding. #sm126

and real social media exper/saavy, kids know more! RT @Marc_Meyer: what see in school sys re social media, is lack of education. #sm126

should "guide", as do w RL friends RT @BarryBirkett: min age really an issue? ...comes down to parental role & avail access #sm126

phased in approach after 12 RT @steveolenski: #sm126 Q4: What minimum age do you think is appropriate to be on social media? #sm126

@Marc_Meyer just think 12-15 unrealistic, tho need parental oversight as you would w them attending RL social events, etc. #sm126

RT @Ken_Rosen: Seriously, 15? Uncontrolled? RT @Marc_Meyer: @steveolenski anyone <15 not be on social network unless school related #sm126

Fear and Loathing in Content Creation

Centers of Excellence

@Marc_Meyer @sonnygill @martinjason thx again for great #sm124 chat today, just reviewing script...good stuff.

likewise indeed! RT @KathyHerrmann: @ellingraham @dgcattaneo @barrybirkett @appleboxstudios @martinjason ...good convo today! #sm124

why, thank you, Mr. Applebox. RT @AppleBoxStudios: @eliingraham I like that. #sm124

@sonnygill @marc_meyer thanks for another inspiring #sm124 chat! thx for great convo everyone! #sm124

no, created to 'adapt' change in the best way for all. RT @AppleBoxStudios: Last question: Are they created to create change? #sm124

@sonnygill @marc_meyer thanks for another inspiring #sm124 chat! thx for great convo everyone! #sm124

no, created to 'adapt' change in the best way for all. RT @AppleBoxStudios: Last question: Are they created to create change? #sm124

and personalized at every level. RT @KathyHerrmann: @martinjason true? Benes always need to be visible in some way to retain support. #sm124

Agreed! RT @Marc_Meyer: @eliingraham @AppleBoxStudios It is. So would think creating a social COE could/should be pretty impactful #sm124

@sonnygill @AppleBoxStudios isn't #sm about participatory culture, changing business from "silo" to "stream" workflow? #sm124

RT @KathyHerrmann: A3: Big issue for #sm is providing consistent cust experience no matter what entry pt (#mktg, #pr, #custserv). #sm124

we want everyone to become an SME, tho, right? RT @martinjason: @AppleBoxStudios ...but SMEs really have no voice. #sm124

why not everyone? RT @sonnygill: @martinjason like to see only co's execs drive their own excellence, wo help of key internal SMEs. #sm124

cc: @rishiatdell RT @AccentureSocial: @Dell is great example of how 2 set up + manage mult CoEs focused on Social across enterprise. #sm124

ultimately entire 'platform' becomes COE, but start w smaller ones, healthy competition? RT @sonnygill: Do we need a COE? #sm124

+1 RT @martinjason: A2 Centers of excellence need trust of c-suite to operate w separate brain in exchange for frequent comms w execs #sm124

A2. identify, aggregate best business use cases for c-suite and loop back into architecture, practices, analytics for all #sm124

RT @KathyHerrmann: @BarryBirkett @sonnygill Flip it. Dont think of as risk. Think as providing listening consistency, best practices. #sm124

diff areas of co will have diff expressions of excellence [best practices] > leverage across org RT @sonnygill: Q2 #sm124

RT @sonnygill: One of biggest ones IMO is governance. The training/certification/policies behind an org (re: risk mitigation - Lisa) #sm124

RT @AppleBoxStudios: might be good answer to Q2 RT @LisaHoffmann: Reduced fracturing of social presence & managing "graveyards" #sm124

RT @LisaHoffmann: @sonnygill Risk mitigation is a huge seller for putting together a SM COE #sm124

Content is King: Blogging for the Top of the Sales Funnel

now need *unique* value in crowded field RT @Ken_Rosen: Key: which is driver? Value or schedule? RT @Marc_Meyer #sm123

say more RT @jgombita: @Ken_Rosen @MackCollier @FuelOnline tribal automated-curation losing former readers. Weve stopped trusting. #sm123

so many retweetables today...! RT @katgordon: I like term "keyword stuffing." I joke that SEO = "Say Everything Over and Over." #sm123

RT @MackCollier: @FuelOnline content is great, but if noone knows about it, will die on vine, gotta get connected with others as well #sm123

yeah! someone's not afraid to say "no"... RT @Marc_Meyer: Great point-"If you cant answer your phones, dont start a blog." #sm123

like it RT @burgessct:recommend that the "blog" be edited like a newspaper and all contributors aligned as to the goal of the content #sm123

cos tend to go right to tactics wo strategic plan RT @jgombita: "strategy" is the WHY. Tactics are the how, where and when. #sm123

yeah! someone's not afraid to say "no"... RT @Marc_Meyer: Great point-"If you cant answer your phones, dont start a blog." #sm123

like it RT @burgessct:recommend that the "blog" be edited like a newspaper and all contributors aligned as to the goal of the content #sm123

right on! RT @jgombita: @eliingraham @martinjason "strategy" is the WHY. Tactics are the how, where and when. #sm123

RT @shfitch: SEO matters but can overdo keywords, alienate real readers in favor of search engines. I pick shareable over searchable. #sm123

+1 RT @wittlake: HA! RT @katgordon: Some companies have been trained that BLOG stands for Better Listing on Google. #sm123

hey Sean! RT @ShellyKramer: @SeanMcGinnis Oh lookie lookie ... what the cat dragged in. A large bald man. I like it. #sm123

hence the word *strategy* RT @martinjason: A co surprised I wanted 2 take time 2 learn about custs before started bldg soc strategy. #sm123

oooh yeah! RT @martinjason: Inrstg that co expects biz consult 2 take time 2 learn biz, but soc med consult expected to post Day One. #sm123

RT @ShellyKramer: RT @wittlake: A2(b). Also SEO/keyword research focuses on audience interest/language. Helps avoid corp speak #sm123

so agree! RT @jonmikelbailey: A2: of course it does, that content is gobbled up, but strategy makes it work the way you want it to #sm123

Can a Personal Brand Coexist Within a Corporate Ecosystem

Trolls or Contrarians? The food chain of social media

Welcome to the Big Data Era, How do Marketers Cope?

Develop Your Social Business

the one next to mine RT @FuelOnline: Sweet thanks! Which Tipi is mine? RT @eliingraham you can be in our tribe [you too @jgombita] #sm119

you can be in our tribe [you too @jgombita] LOL RT @FuelOnline: Thanks, enjoyed being a part of the discussion, you did great #sm119

props all! RT @themaria: special huge thank you to @marc_meyer and @jasonbreed for having me here. Its been an honor and a privilege! #sm119

cool twist, will muse RT @IanGertler @eliingraham @themaria "Value of $ is social as created by society" (RWE) True for soc biz too. #sm119

easier said than done; need to ID specific means/tools 4 connecting internal/external efforts RT @themaria @eliingraham not either/or #sm119

+1 RT @Ken_Rosen: Key topic thru 2020 RT @eliingraham: @themaria A3 what about "fascia" b/w internal and external social business? #sm119

TYSM!! RT @dariasteigman: @eliingraham Mine too. And critical b/c you cant be social outwardly w/o getting it right from inside out. #sm119

nice ▸ RT @themaria: Yes, constant improvement... comes from commitment to customer-centricity [AND] employee-centricity & humility. #sm119

TYSM!! RT @dariasteigman: @eliingraham Mine too. And critical b/c you cant be social outwardly w/o getting it right from inside out. #sm119

nice ▸ RT @themaria: Yes, constant improvement... comes from commitment to customer-centricity [AND] employee-centricity & humility. #sm119

@themaria A3 what about the "fascia" between internal and external social business? No one talks about that..one of my main interests #sm119

right on sister! RT @ambercleveland: @eliingraham so cool:) Were going to have to have a separate convo about that! #sm119

HA! RT @themaria: Cause if you have one person tweetin up a storm, that aint a social business :) #sm119

I'm Blackfoot too! RT @ambercleveland: @martinjason @jgombita cant stand...tribes...But Judy not ditching my Blackfoot Indian roots #sm119

when execs stop wondering what the hell it is RT @themaria: Q3: How do you know when you have a Social Business (as defined in Q1)? #sm119

I love that ▸ RT @FuelOnline: #sm119 I often reverse mentor myself #sm119

thanks, will read! RT @IanGertler: @bryonycole wrote re: @green_dot http://t.co/eJF8pcY #sm119 > Like! +1! Follow! #sm119

@Ken_Rosen must invest in THEIR adoption, demo value in "tailored" usage [indivs/depts have diff needs] then value in biz analytics #sm119

nice! RT @jgombita: @eliingraham @themaria some "social" biz pairing up sr people w SM-savvy younger employee, as mentors. Both like! #sm119

@IanGertler: yes! have had to sit w execs and indiv set up desktop to effectively participate in soc biz efforts ▸ then they get it #sm119

nice! RT @jgombita: @eliingraham @themaria some "social" biz pairing up sr people w SM-savvy younger employee, as mentors. Both like! #sm119

@IanGertler: yes! have had to sit w execs and indiv set up desktop to effectively participate in soc biz efforts ▸ then they get it #sm119

@themaria if execs don't buy-in then biggest painpoint; take early adopter dept/div and demo value thru biz+soc+engagement metrics? #sm119

should be given not gotten RT @themaria To get participation from all business managers do u need execs blessing? How do u get it? #sm119

A2 also think an internal social network models social business behavior inside that can then translate outward more effectively. #sm119

would also argue about coalescing knowledge into actionable ideas RT @stevemassi: @eliingraham not so much KM, more knowledge sharing #sm119

how much really about KM? RT @stevemassi q1 soc biz encourages collab, sharing&connect 2 resources&knowledge that in past unavailable #sm119

+1 RT @dariasteigman: @themaria Yes. Its a piece, but when over-focus on SoMe can get lazy at big-picture reboot. cc: @ctodddavis #sm119

A1 'social business' is temporary moniker for 'business' undergoing adaptation to new connected world ▸ power shifted to people #sm119

+1 RT @dariasteigman: @themaria Yes. Its a piece, but when over-focus on SoMe can get lazy at big-picture reboot. cc: @ctodddavis #sm119

A1 'social business' is temporary moniker for 'business' undergoing adaptation to new connected world ▸ power shifted to people #sm119

A1: social business means keeping people at forefront of biz, whether employees, customers, partners ▸ not just about the $$$. #sm119

A1 'social business' preferred over 'enterprise 2.0' ▸ regardless, denotes transformative process [at least to me] #sm119

RT @Marc_Meyer: Time to kick off todays #sm119 #socialmedia tweetchat with @themaria #sm119

looking forward! @themaria: Im going to be leading #sm119 Tue at 12pm EST - join for a conversation on social business! #sm119

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Blood from a turnip or can social drive sales in B2B?

Building Relationships: Choose Your Social Network Wisely

Love All Your Children The Same: Managing Multiple Social Brands

pleasure, back atcha ▸ RT @RepuTrack: RT and convo thanks @LizPW @eliingraham - thanks to @tamadear for hosting #sm115

Thx @tamadear you rocked it! RT @jasonbreed: heres archive of todays chat http://hashtagsocialmedia.com/event/115 #sm115

RT @tamadear: "amazing" is contextual - you have to know your audiences and what they value to deliver what *they* think is amazing #sm115

the low spark of high-heeled content ▸ RT @tamadear: @cloudspark million $ question: what needs to be present for them to *want* to? #sm115

accountable, transparent, authentic ▸ RT @jasonbreed: social requires move from creating promises about Brand to being accountable #sm115

our job, no? RT @Marc_Meyer: SM made active listening imperative, essential yet Brands still unsure what to do w/unstructered data #sm115

+1 RT @tamadear: Id suggest that the brand was *always* in the hands of the customer. Social forced cos to be aware of that. #sm115

nice▸ RT @tamadear: @megfowler thats where concept of "mosaic branding" comes in: setting context when content control not possible. #sm115

added > narrative [qual] to analytic [quant] biz metrics Q3: How has social changed how view your brands and strategy for managing? #sm115

becuz you are NOT FOCUSING! :) RT @NealWiser: @BarryBirkett Sorry, my brain cells are dying off here. Could you clarify that? #sm115

they start drinking Coke ▸ RT @tamadear @cloudspark What are signs people can look for that people are tuning out? #sm115

like it ▸ RT @tamadear: @RepuTrack Absolutely culture plays a part of it. How a brand engages IS part of the brand. #sm115

+1 RT @tamadear: True! RT @cloudspark: your audiences have distinct way of telling you when me/we gets out of balance. they tune out. #sm115

still think you need "unique" value prop, angle for each brand ur managing, makes easier for teams to see separate but equal ideas. #sm115

TY, to me it's one of core social biz issues ▸ RT @tamadear: @eliingraham It was a good one and why I wanted to come back to it! #sm115

yes, my earlier point! RT @tamadear: How do you determine balance of "org voice" versus "personal/human" in the brands you manage? #sm115

really, who won? ;-) RT @JohnFrost: Ive sued Hootsuite, but does anyone have any experience with CoTweet? #sm115

yes, often very helpful, econ of scale, time ▸ RT @JohnFrost: RT @tamadear Q2: Can you use the same team to manage multiple brands? #sm115

+1 RT @NealWiser: Would be interesting "In this corner, Coke. In that corner, Pepsi. Come out w/ your caps off & bubbles fizzing" #sm115

how transfer "ME" back to client? RT @megfowler: @eliingraham @johnfrost Helps for me to be active as ME, as much as for brands. #sm115

+1 RT @megfowler: I think you have to be a customer to be an advocate for a brand. You cant push out what isnt part of you. #sm115

but how ensure unique advantage? RT @LisaDJenkins:Mine are in the same ind. too. It decreases content discovery time. #sm115

learn from custs or cos? both? RT @JohnFrost: I avoid interjecting my own take when posting as brand. I rely on Brand Guidelines. #sm115

@megfowler @johnfrost true, how much do you interject yourself vs brand personality? do we literally become brand personality? #sm115

A1: applying, tailoring sm tools, crafting campaigns for unique purposes w/in [sometimes b/w] indiv brands... #sm115

HA! RT @NealWiser @EliIngraham I manage several, oversee several more, depending on what's happening & what phase moon is in... #sm115

yes, have ▸ RT @tamadear let's get digital show of hands of who manages multiple brands online? #sm115 #sm115

warning, up next: Managing Multiple Brands in Social Media with @tamadear on #sm115

What should we be measuring in social media?

also collab, cust relations, brand ambass @mediasres @eliingraham Agree. Rad change in corp perception of enviro,"control" of message #sm114

great convo great insights! TYSM @Marc_Meyer and @JasonFalls for intense #socialmedia measurement chat at #sm114

woof! RT @MediasRes: TY4 great #sm114 chat @Marc_Meyer @mhandy1 @NealWiser @martinjason @eliingraham @randygiusto @JohnFrost #sm114

great convo great insights! TYSM @Marc_Meyer and @JasonFalls for intense #socialmedia measurement chat at #sm114

woof! RT @MediasRes: TY4 great #sm114 chat @Marc_Meyer @mhandy1 @NealWiser @martinjason @eliingraham @randygiusto @JohnFrost #sm114

HA! RT @lttlewys: RT @jasonfalls @louisvilletroy @jgombita some of us are social media tools, too. Heh. sum sharper then othres #sm114

@JasonFalls isn't SM transforming *way* biz done, not just top/bottom line now ▸ more a disruptive force 4 change? #sm114

seriously? RT @JasonFalls: @jgombita Yet another proof point that social media is nice and all, but not mission critical. #sm114

so not the end! RT @JasonFalls: RT @greghartle: Measuring data?? All truth is in the cash account. The end. #sm114

size of party vs good time RT @SueSpaight: @eliingraham brands measuring success based on size of community not if DOING anything. #sm114

our job 2 equip w both, have observed their love of narrative not just nos RT @jgombita @eliingraham hoping stories not being "spun!" #sm114

HA! RT @NealWiser: @eliingraham Yeah, but were talking social techno-jargon. "plain life" doesnt sound as cool as "social reality." #sm114

but do they have bells? RT @appleboxstudios: @NealWiser The new RVs have a built in social platform-its called a Grill :) #sm114 LOL! #sm114

they like the nos but love the stories derived from nos RT @SueSpaight: @JasonFalls shiny numbers make clients/mgmt feel warm, fuzzy #sm114

F2F is social, but it ain't *media* or *platform* RT @mikesgene: @NealWiser @TomMartin isnt talking to people F2F plain life?? #sm114

+1 RT @dariasteigman: @JasonFalls A5. For one, the outlier data can tell you what your brilliant campaign failed to think off. #6 #sm114

that's where *story* is RT @JasonFalls: Q5: If you start w goals, objectives, why measure superfluous stuff not answering them? #sm114

like it RT @TomMartin: @Marc_Meyer bet I could reach as many folks w RV, whistlestop tour as I could on Twitter. Follower <> reach. #sm114

focus on attention + authority RT @jgombita: @PostRank acquired by @Google and why HUGE news for search http://ow.ly/5b8S5 #sm114

RT @tkpleslie: RT @martinjason: OMG yes! RT @mediasres: Facebook hides behind its lack of Ad conversion tracking capabilities #sm114

answers? RT @JasonFalls: Q4: Of all the social platforms, what is the best source for customer insights ... and why? #sm114

+1 RT @jgombita: A4. Think the fact that @google just acquired @postrank should tell you something about gauging influence.... #sm114

nice RT @TomMartin: @JasonFalls Q4: a face to face discussion with a customer -- still the best social media platform Ive ever found #sm114

+1 RT @MediasRes: @aaron_robb I think that the FB activity does not yield to suggestion as the search activity does #sm114

+1 RT @jgombita: A4. Think the fact that @google just acquired @postrank should tell you something about gauging influence.... #sm114

+1 RT @MediasRes: @aaron_robb I think that the FB activity does not yield to suggestion as the search activity does #sm114

yes, *someone* is looking at neg comments internally. RT @mike_trow: all data useful, down to interpretation and how you utilize it. #sm114

RT @RomyPR: RT @JohnFrost: Good reason to use Twitter as barometer - Most cos filter negative posts on FB so data is questionable. #sm114

RT @AppleBoxStudios: were screwed then. 8% on Twitter or 800M pos biased opinions on FB! WTF r we supposed to analyze then? Myspace? #sm114

RT @RomyPR: RT @JohnFrost: Good reason to use Twitter as barometer - Most cos filter negative posts on FB so data is questionable. #sm114

RT @AppleBoxStudios: were screwed then. 8% on Twitter or 800M pos biased opinions on FB! WTF r we supposed to analyze then? Myspace? #sm114

RT @TomMartin: @JasonFalls @mhandy1 but remember, u can make data say anything if you torture it long enough. #sm114

Social Business

Does Public Relations Get The "Message" in Social Media

thx for RTs and mentions today at #sm112: @cloudspark @btourek @smheadhunter @UrbanSuiteEnt ▸ great convo!

thx for great convo at #sm112 today: @ColeySorg @BarryBirkett @KellyeCrane @Ken_Rosen @jgombita @GenellBanks_mua

thanks both! RT @Marc_Meyer: @KellyeCrane You crushed it. Great topic and great discussion. Smart people out there! #sm112

somtimes need 2 show indiv value, case studies, set up desktop, literally ▸ RT @KellyeCrane impt 2 doc socmed value, time it takes #sm112

RT @jasonbreed: @KellyeCrane on other side, you can't put "social" person in charge who cant manage people or tie back to biz value. #sm112

oh yes ▸ RT @mrobersonpr: Q3: SM one of those things you can read and know about, but not an expert unless can execute it well. #sm112

as with other tech innovs or disruptions, execs often not early adopters, need to be convinced of biz value first. #sm112

critical they understand its VALUE ▸ RT @KellyeCrane: Q3. Can marketing exec have authority on SM topics w/o directly participating? #sm112

realistic "execs" participate? RT @jasonbreed not a chance RT @KellyeCrane mrktg exec authority on SM topics wo participating? #sm112

righto, very challenging ▸ RT @jgombita: @eliingraham implies only 1 public. Most PR ppl deal w/ a variety of publics. #sm112

@jgombita no, just meant that maybe "messaging" should be less about blanketing ENTIRE public and more about individualized ideas? #sm112

ha! RT @KellyeCrane: @AppleBoxStudios "spray and pray" method of PR (whether in tradtl or social settings) is for those who are lazy. #sm112

thanks both! RT @Marc_Meyer: @KellyeCrane You crushed it. Great topic and great discussion. Smart people out there! #sm112

somtimes need 2 show indiv value, case studies, set up desktop, literally ▸ RT @KellyeCrane impt 2 doc socmed value, time it takes #sm112

RT @jasonbreed: @KellyeCrane on other side, you can't put "social" person in charge who cant manage people or tie back to biz value. #sm112

oh yes ▸ RT @mrobersonpr: Q3: SM one of those things you can read and know about, but not an expert unless can execute it well. #sm112

as with other tech innovs or disruptions, execs often not early adopters, need to be convinced of biz value first. #sm112

social media policy ▸ RT @KellyeCrane: what do you do when an organizations legal team wants to see everything before it goes out? #sm112