@CASUDI #sm78 is the weekly sequential # for the old Social Media chat, hence, the hashtag and #. Today was a good one.
Thnx 4 RT's & GR8 convo 2: @MBerman1, @swoodruff, @sharonmostyn, @InfoMedics, @dariasteigman today on #sm78
I'll second that RT @Marc_Meyer: Though I wasn't able to fully participate..I lurked. Was sorely needed topic. Great job @swoodruff #sm78
@swoodruff As co's measure cost of compliance & as regulators catch up, that will be just 1 more twist in the road #sm78
@swoodruff As co's measure cost of compliance & as regulators catch up, that will be just 1 more twist in the road #sm78
@MBerman1 Glad to add to the richness of the dialog. Good convo today - lots of possibilities. #sm78
@MBerman1 Sounds promising. Once the gate is open, it's hard to suppress the "want" to know! #sm78
@MBerman1 Agreed, but the "Gordian Knot" needs to be cut or progress will be impeded. #sm78
@swoodruff Because of the quality of the dialog, or is it that regs haven't caught up yet? #sm78
@MBerman1 Yes, but it's only a first step & perhaps SM should be pioneering in the "possible." #sm78
So long as prevention lags to treatment in dealing w healthcare, USA lags. But how 2 get re-think w so much $ behind status quo? #sm78
RT @swoodruff: A big part of the trust equation is abandonment of the Gold-In rule: http://bit.ly/aDHHL #sm78
@swoodruff Yes, and how to breakthrough into new possibilities. I see the struggles, too, wish them wel, MD openness a challenge. #sm78
@dariasteigman Won't be easy but if we are to improve healthcare & not remain reactive, we need to start exploring possibilities #sm78
@swoodruff As they struggle w evolution, lay off people, they'd better be open to possibilities. Not making great strides yet. #sm78
RT @swoodruff: @JoeCascio There are regulatory restrictions - lots of them! - no matter who starts the conversation! #sm78
@dariasteigman Americans do so much self-medication, experimentation, MD isn't even involved in. Would think open convo welcome? #sm78
RT @swoodruff: @JoeCascio There are regulatory restrictions - lots of them! - no matter who starts the conversation! #sm78
@MichaelWillett The challenge, of course, is how much is real desire to know, adapt & how much is window dressing. #sm78
@sharonmostyn Hi Sharon, too much to do, too little me. #sm78
@sharonmostyn Good distinction, Sharon, listening is part of the process, not merelyu pronouncement. #sm78
@swoodruff All deserve a place @ table. Perhaps Pharma needs a place most of all - to reach, connect w their world, And, wny not? #sm78
@swoodruff All deserve a place @ table. Perhaps Pharma needs a place most of all - to reach, connect w their world, And, wny not? #sm78
RT @jasonbreed: #socialmedia chat today is on the Changing Age of Ad Agency w/@hankwasiak noon ET follow #SM77 http://bit.ly/rExdH
RT @iMediaMichelle - @ckieff @GetResults @LDecosse @AndrewMueller @AppleBoxStudios good seeing y'all @karimacatherine we missed u! #sm71
Thnx 4 RT's & GR8 convo 2: @kingstonjr, @cariofthevalley, @ckieff, @CASUDI, @Marc_Meyer, @whatsnext, @techguerilla, @AppleBoxStudios #sm71
@tomob unless they are lurking within your ranks. #sm71
RT @nigellegg: External brand champions can only work for you if they are guided from inside. #sm71
@whatsnext in many cases you need internal & external, but I think it more important to have internal, on balance, not exclusively #sm71
@AppleBoxStudios pied pipers are often paid big bucks for diminishing returns, fees grow with reps, not always results #sm71
@andrewmueller yeah, all those pauses are your missing tweets! Get with it guy! :) #sm71
@kingstonjr at least that long ago, probably earlier, but who's counting? #sm71
@dotjenna or all the time! #sm71
@AppleBoxStudios I'd say internal from 30+yrs experience. External has 'shaman' stature but no real clout. Internal can have/get it #sm71
@techguerilla Yup! #sm71
@Marc_Meyer yes, the Know Nothing Party, I remember them #sm71
@whatsnext in all branding, the champion/evangelist is key to promotional success - along with the customer #sm71
@wvpmc Hi Wendy, Yes, a day to anticipate, but like all such days, lots of tripping and stumblilng to get there. #sm71
@techguerilla I believe what SM brings to the party is faster customer responses, greater interaction potential, quick fix it opps, #sm71
RT @bconn: @whatsnext #sm71 - Success areas: listening 2 customer needs, moving on 2 produce content after learning. Tools secondary
@CASUDI Good fortune with that. Good to hear about @Marc_Meyer - he is bright, for sure #sm71
@michelgagnon yes, and decades ago, direct response, was "junk mail" Viable media opps survive bad labels, misconceptions #sm71
Q2 -a - ongoing mkt resch, for all products, should be revealing SM preferences of customers, prospects. Then, derive media strat #sm71
#sm71 - is a social media chat - today's focus is on media strategy online, or not. How you doing?
@Marc_Meyer - Many "stakeholders" may be online, but online is big canvas. Wher they are, what they're doing - that's something else #sm71
@KathyHerrmann Yes, know your customers & where they are - 2 many companies blinded by earlier success, forgot customer links #sm71
Hello, everyone, sorry to be joining the convo late, but happy to share in what's remaining. #sm71
Hello, everyone, sorry to be joining the convo late, but happy to share in what's remaining. #sm71
@mjayliebs don't know any other way to do it. :) at #sm70
Thnx 4 RT's & GR8 convo 2: @EdHartigan, @mhandy1, @themaria, @denvan, @ambercleveland, @karimacatherine, @danperexfilms #sm70
Thnx 4 RT's & GR8 convo 2: @iMediaMichelle, @hurriednotes, @bcahill, @KathyHerrmann, @techguerilla, @ideasurge, @frankgilroy #sm70
Must run. Thanks for the interaction. Have enjoyed the convo here today on #sm70
Must run. Thanks for the interaction. Have enjoyed the convo here today on #sm70
@jaybaer yes, treating detractors kindly is the cruelest & often most effective approach. & the lollipops can give them cavities! #sm70
@denvan yes, and the size of their "world" can make life easy/difficult in managing branding changes/evolution #sm70
@denvan yes, and the size of their "world" can make life easy/difficult in managing branding changes/evolution #sm70
@mjayliebs thanks for sharing #sm70
@iMediaMichelle quite true, that's 1 reason "forgiveness" quotient in SM is to be encouraged. #sm70
@themaria well said. #sm70
@themaria at least in their world view and sometimes that counts a lot. #sm70
@themaria at least in their world view and sometimes that counts a lot. #sm70
@themaria at least in their world view and sometimes that counts a lot. #sm70
@iMediaMichelle yes, but your ID w your friends is collaborative (how they see/experience) you. Hard to separate, sometimet evaluate #sm70
@jaybaer A3 - Companies must be willing to adopt an ebb & flow approach to cust interaction - not static, "let me tell you." #sm70
@jaybaer A3 - Companies must be willing to adopt an ebb & flow approach to cust interaction - not static, "let me tell you." #sm70
@jaybaer A3 - Companies must be willing to adopt an ebb & flow approach to cust interaction - not static, "let me tell you." #sm70
@AppleBoxStudios Sorting it out and making it work is why we get the "big" bucks. It's all about service. #sm70
Exactly RT @mjayliebs: @iMediaMichelle unfortunately, the customers own the brand, we can guide, but sometimes lose cc @themaria #sm70
@danperezfilms Best results, historically, come from partnership of company, agencies. #sm70
@EdHartigan Yup! #sm70
Good article on distributive cust support program - quick, easy and affordable - check it out - http://icio.us/nxpqhl #sm70
@hurriednotes not all agencies are staffed to support either. Mkt rsch firms best here. #sm70
RT @jaybaer: #sm70 To me, agencies are best for outpost dev, content strategy, measures. Real-time monitoring best handled internally
@frankgilroy Rose colored glasses are not a new thing - harder to justify as SM grows & customer power rises #sm70
@EdHartigan historically, better at mouth function (when given proper guidance). Not always good at listening for customer nuances #sm70
@EdHartigan historically, better at mouth function (when given proper guidance). Not always good at listening for customer nuances #sm70
RT @dj_justjay: @jaybaer Agencies should be avoided if possible. These are *your* customers talking to *you*. Why add a wall? #sm70
@frankgilroy immediate response, thought not always best framed, is most real - that feedback can be used, adapted to, for + results #sm70
@EdHartigan luckily stats show that only a small portion of customers want attention at any given time. Enables staff to reach out #sm70
@jaybaer those who do not use call centers as "listening posts" are missing out & losing initiative #sm70
@jaybaer yes, the acknowledgement is often more important than what you say - being "heard" is key to customer delight #sm70
@ideasurge there is still a lg grp of branding types who believe they are in control of brand, not a collaborative effort. #sm70
@techguerilla yes, as long as you address it that way, when you enter flow is less important than how you enter #sm70
@ideasurge which is a positive that should be celebrated but not abused. Forgiving in mktplce is a good thing. #sm70
RT @mjayliebs: Sorry, I am confused, SM is the channel, what is the problem? Marketing, Sales, Support - A: depends upon the problem? #sm70
@themaria I'm not sure whether the question is not showing up or when you show up. SM still in it's relative youth. #sm70
@jaybaer Amen to that! #sm70
@techguerilla yes, but is the party well underway (??) or will fashionably late suffice when more metrics are in? #sm70
RT @danperezfilms: Can I get 1 more "Amen"? RT @techguerilla: 2ndly, & I realize not popular opinion, SM isn't right 4 all businesses #sm70
RT @danperezfilms: Can I get 1 more "Amen"? RT @techguerilla: 2ndly, & I realize not popular opinion, SM isn't right 4 all businesses #sm70
SM, like any other media choice should not be used unless pertinent & supportable, As a "pull" media, requries extra resources #sm70
Dear all, I'll be involved in a chat 4 next hour, exploring "Is SM a Must?" - join us - & pardon my tweet flood on #sm70
Good day, mktng, IP, entrepren biz expert, consultant, author, speaker, coach/mentor & succession planner. Good to be here on #sm70
Dear all, I'll be involved in a chat 4 next hour, exploring "Is SM a Must?" - join us - & pardon my tweet flood on #sm70
Good day, mktng, IP, entrepren biz expert, consultant, author, speaker, coach/mentor & succession planner. Good to be here on #sm70
Thnx 4 RT's & GR8 Convo to: @sharonmostyn, @marismith, @karimacatherine, @deannatroupe here today on #sm67
@CoryOBrien Yes, every situation will be different - each marketing initiative has its own life #sm67
RT @jsandford: #sm67 Provide value to your customers as people first. How can U help them? What needs do they have? Establish trust
RT @jsandford: #sm67 Provide value to your customers as people first. How can U help them? What needs do they have? Establish trust
@anikethdsouza yes, until customers feel invited/empowered, too many will lurk - real dialog comes from both sides #sm67
@sharonmostyn w/o testing every initiative is a shot in the dark, like McLuhan's probes #sm67
@sharonmostyn Hi Sharon, nice to see you! #sm67
@deannatroupe thanks - too many want to distance selves from mkt basics - even is SN, they still apply #sm67
@marismith SM platforms are much like traditional direct response - test, test, test. #sm67
@marismith and they've made the umbrella big enough to encompass many divese interests - but where will they distill? #sm67
@Ziggurat_Brands Excellent point - involvement requires a desire to participate - where's the WIIFM in some pages? #sm67
RT @karimacatherine: I find that there can be a great disconnect between strat & implementation b/c of unstable nature of sm platforms #sm67
@marismith and they've made the umbrella big enough to encompass many divese interests - but where will they distill? #sm67
@Ziggurat_Brands Excellent point - involvement requires a desire to participate - where's the WIIFM in some pages? #sm67
RT @karimacatherine: I find that there can be a great disconnect between strat & implementation b/c of unstable nature of sm platforms #sm67
@BlogLuvr29 Yes, for both open ended and guided responses - great potential if customers use it #sm67
@karimacatherine would be nice to have either a level playing field or at least a well-defined (and consistent) one #sm67
RT @karimacatherine: I find that there can be a great disconnect between strat & implementation b/c of unstable nature of sm platforms #sm67
@karimacatherine would be nice to have either a level playing field or at least a well-defined (and consistent) one #sm67
@BlogLuvr29 Yes, for both open ended and guided responses - great potential if customers use it #sm67
@karimacatherine Good morning, nice to see you today from the distant north #sm67
RT @marismith: ★Tweet vol warn★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
Everyone, I'll be involved in a chat 4 next hour, exploring Facebook Value - join us - & pardon my tweet flood on #sm67
RT @marismith: ★Tweet vol warn★ I'm hosting #socialmedia chat #sm67 on Getting Measurable Results from Facebook http://bit.ly/aoYtfQ
Everyone, I'll be involved in a chat 4 next hour, exploring Facebook Value - join us - & pardon my tweet flood on #sm67
RT @jasonbreed: Great to have @marismith hosting #socialmedia chat 2day noon est on "Getting Value from Facebook Presence" follow #sm67
@J_Fuji again, sample size must be large enough w enough randomness to be valid - an ongoing challenge in small surveys #sm64
@jeffbruneau the person who writes the history book gets his/her story told - sometimes never corrected. PoV never fully objective #sm64
@kseniacoffman enriched data streams (often opt-in membership based), awards, discounts, special offers, surveys - and more to come #sm64
@ryanknott wish it probably weren't so, but life is easy here in US and pain is not suffered well #sm64
Thnx 4 RT's & Convo 2: @andrewmueller, @sharonmostyn, @primedayton, @kenburbary, @ klequoc, @brightmatrix, #in #sm64
@kenburbary, @Marc_Meyre - thanks for lively convo and stimulating thinking - 'til next time here on #sm64
@kseniacoffman some would participate just for acknowledgment, others would need incentives - all want to be heard in new ways #sm64
@primedayton but is it anecdotal or truly useful? What trends are they identifying? Or is it too soon? #sm64
@jeffbruneau The isolation is that while the data lives somewhere, it's not often deployed comprehensively #sm64
@Marc_Meyer Yes, quite a change. Reminds me of earlier concept of "Universal Agent" - so now, we listen, who knew?! #sm64
RT @andrewmueller: @Marc_Meyer & SM opened the eye's because it changed the power balance between businesses & their customers #sm64
@kenburbary yes, far too few of them. Most of the data just sits - Hopefully, we'll learn from them then follow their lead. #sm64
RT @sharonmostyn: Setting expectations is a key part of social media strategy - you can't do more than your resources allow #mplisten #sm64
@kenburbary If we (collectively) did no more than acknowledge the customer's input, we'd be eons ahead, but who's even doing that? #sm64
@ryanknott After BP disaster begins to settle out, ROI will almost certainly not be alone as a KPI - though the lure of cheap oil.. #sm64
Q3 - Data acquisition is focus now, early adopters getting into prelim analysis - we are on the threshhold only IMHO #sm64
@primedayton Accountability at C level usually stated in broadest possible terms - granularity often left to functional analysis #sm64
@primedayton Yes, indeed, presuming you can get a good listen and hear what the collective voice is really saying. #sm64
Data ≠info RT @kenburbary: Don't create more data silos. Map social data collection points to existing process, security, storage. #sm64
@AmberCadabra You probably need one sort for usefull (today's needs) one for interesting (potential)! #sm64
@KathyHerrmann One can only hope! #sm64
@AmberCadabra anything can be measures, but is the measurement meaningful? It's not the data, it's the definition #sm64
@KathyHerrmann And for leaders who can direct their thinking - analysts left to their own devices without direction can be scary #sm64
@AmberCadabra anything can be measures, but is the measurement meaningful? It's not the data, it's the definition #sm64
@KathyHerrmann And for leaders who can direct their thinking - analysts left to their own devices without direction can be scary #sm64
@KathyHerrmann Yes, as long as you use good dir resp / mkt resch techniques to keep testing - it will be shifting sand for awhile #sm64
RT @andrewmueller: @AmberCadabra Yes, they win by acting on insights extracted from this new stream of customer information & opinion #sm64
@AmberCadabra Good point, but the notion has got to have some creative artists "thinking." #sm64
RT @AmberCadabra: @AndrewMueller Part of problem is we want the gold mine of intel, so we're not patient enough to implement well. #sm64
RT @AmberCadabra: @AndrewMueller Part of problem is we want the gold mine of intel, so we're not patient enough to implement well. #sm64
@AmberCadabra in an earlier age, or with your own money, CEO had limited tools - today lots of tool but are they right for job? #sm64
@AmberCadabra in an earlier age, or with your own money, CEO had limited tools - today lots of tool but are they right for job? #sm64
@klequoc that's a company by company sort and each interpretation will be unique - long way off for Mkt Resch on a broad spectrum #sm64
@nigellegg thanks for your insights, see you later #sm64
@nigellegg thanks for your insights, see you later #sm64
RT @AmberCadabra: The only data that ultimately matters is the stuff that draws picture of progress, success, or failure toward goals #sm64
@LauraLCrum the uncertainty of the human creative process defeats set logic in growth dynamics, keeps us thinking #sm64
@nigellegg Absolutely #sm64
@andrewmueller an honest outlier - nice to see you out here in the universe #sm64
@J_Fuji Shades of Sci-Fi - just tell me where the plug is so that when the absolute logic becomes tyrannical, I can pull it #sm64
@nigellegg Yes, with advanced AI, they can do many things, but it's still a person (with a PoV) who programs the initial field choice #sm64
@J_Fuji Shades of Sci-Fi - just tell me where the plug is so that when the absolute logic becomes tyrannical, I can pull it #sm64
@nigellegg Yes, with advanced AI, they can do many things, but it's still a person (with a PoV) who programs the initial field choice #sm64
@kenburbary and a healthy filter - so many of data sources are unstructured opinion - he who classifies is king, fool? #sm64
@brightmatrix If we believe Heisenberg, it's all intrusive and changes everything #sm64
Where to start RT @andrewmueller: .@GetResults Collection of All data possible. Analysis must be objective driven cc: @kenburbary #sm64
@ckieff Thank God storage costs have tumbled significantly - all those neglected TB's #sm64
RT @klequoc: Yes! = RT @kenburbary @brightmatrix Critical question is, what data matters most? #sm64
@J_Fuji Exactly and companies need to enlist industry assn's to begin to get quantifiable industry data #sm64
RT @klequoc: Yes! = RT @kenburbary @brightmatrix Critical question is, what data matters most? #sm64
@kenburbary but signal and noise might vary by user - big wheat and chaff issues out there #sm64
RT @kenburbary: @brightmatrix Collecting/Filtering/Analyzing all social data not practical. Need filters 2 separate signal from noise #sm64
@J_Fuji The argument 4 grabbing all is compelling, but how to quantify, what to quantify, how to sort in meaningful way is challenge #sm64
@J_Fuji The argument 4 grabbing all is compelling, but how to quantify, what to quantify, how to sort in meaningful way is challenge #sm64
Thnx 4 RT's gr7 convo 2: @wileycoyote, @andrewmueller, @jescarter, @jasonbreed, today on #sm62
RT @ambercleveland: Make it as easy to check in as possible! Ability to share info across platforms is key, agree with @TomMartin #sm62
@andrewmueller true, but if company pays, company can assert rights to access (and they get the bills for audit, as well) #sm62
@jasonbreed you are welcome - always looking for shared value here on #sm62
RT @andrewmueller: Question whether foursquare + similar R encouraging small biz 2 lose focus. I wrote about it @ http://bit.ly/9LK8DA #sm62
@andrewmueller was assuming company paid phone service, not individual #sm62
Thanks to @jasonbreed and @Marc_Meyer for leadership and traffic today here on #sm62
@techguerilla good point - if co supplied phone, no right of privacy can be assumed - can be downer for some #sm62
Ditto RT @Marc_Meyer: I wanna throw a huge shoutout to @jakrose and todays participants-that was a helluva discussion. #sm62
@techguerilla that's a concern, akin to GPS tracking in supply chain - goods always locatable - do people want to be? #sm62
RT @ajmunn: @LucretiaPruitt Indeed. Real value 4 me in LBS is not "look at me" rather "Here I am, serve me relevant information" #sm62
RT @ajmunn: @LucretiaPruitt Indeed. Real value 4 me in LBS is not "look at me" rather "Here I am, serve me relevant information" #sm62
@triout perhpas but those using company supplied smartphones would still face internal privacy challenges, oversight issues #sm62
@triout perhpas but those using company supplied smartphones would still face internal privacy challenges, oversight issues #sm62
@ckieff I suspect general population is largely ignorant about LBS - won't easily equate "easy to be found" w mkt opps #sm62
RT @jasonbreed: Q3 need to make LBS integrated for marketers. can't be yet another stand along digital channel to broadcast against. #sm62
RT @iMediaMichelle: @mobienthusiast perhaps b/c right incentives & utility have not in place yet. C lots of oppty for mom seg w/LBM #sm62
@jasonbreed "wanting to be found" is key - imagine impact of LBS redemption rates rose about traditiuonal "couponing" - immense! #sm62
Q3 - making LBS both secure and "automatic" will make it a winner, until then, it may just be another annoying beep to contend with #sm62
RT @MediaCollective: When LBS cons loyality meets pay by phone swipe/customer points phone @ register instant discount or freemium #sm62
RT @jasonbreed: Q3 privacy will the key challenge for LBS. have to get customers to want to be found #sm62
@klequoc yes, the "opportunity" buyer can be a key to growth, but not much loyalty, except to immediate offer, at first #sm62
RT @jasonbreed: Q3 privacy will the key challenge for LBS. have to get customers to want to be found #sm62
@klequoc yes, the "opportunity" buyer can be a key to growth, but not much loyalty, except to immediate offer, at first #sm62
@J_Fuji I suspect it's the "user allows" and increase in "beep" traffic that will need to be overcome. #sm62
@lucretiapruitt for those with established programs, finding the logical bridges that will be accpeted/used is key #sm62
@lucretiapruitt then I hope you have your machete sharpened for the next few feet of progress #sm62
@lucretiapruitt for those with established programs, finding the logical bridges that will be accpeted/used is key #sm62
@mobienthusiast isn't that an improvement over not ever asking directions? #sm62
@lucretiapruitt the road of exploration is often filled with false starts - can only see clear path in rear view mirror #sm62
@lucretiapruitt the road of exploration is often filled with false starts - can only see clear path in rear view mirror #sm62
@MediaCollective @jasonbreed is leading, free flowing at the moment #sm62
RT @jasonbreed: maybe LBS doesn't look like consumer apps to biz, they may look more like customer logistics mgmnt solutions? #sm62
@MediaCollective HI and thanks - yes spirited convo today on LBS - you are welcome, as always #sm62
@lucretiapruitt or will the initial value be in the capacity rather than the actuality, with more to come as venue matures? #sm62
@sbolen privacy issues will be tiered, with individual and corporate competing for "convenience" values #sm62
@andrewmueller AND, as you said earlier, their willingness to avail themselves of the potential #sm62
RT @andrewmueller: Q2 The future user base of LBS will be unique and aligned with the specific value that each service offers. #sm62
RT @30lines: Q2: Not everyone has a smartphone. To grow, LBS probably should look more like Twitter ... easy to use w/ any device. #sm62
@jasonbreed then we should hope for some accidental tourists #sm62
RT @lucretiapruitt: @jodiontheweb - agreed. LBS is mobile - not sedentary #sm62
@jodiontheweb Yes, but some security issues will have to become standard in the process #sm62
@jasonbreed Yes, early adopters should benefit, gain strategic advantage in new initiatives, suspect they will be few in #'s #sm62
@andrewmueller good to be here now that I have the right hashtag #sm62
Good day, Boomer, biz expert, consultant, author, speaker, coach/mentor & succession planner. Good to be here on #sm62
@ckieff let me know - in 140 world or larger. #sm61
@lucretiapruitt BTW, thanks for hosting and keeping things moving. Didn't mean to leave you out before' #sm61
@karimacatherine you, as well, how's life north of the border? #sm61
@lucretiapruitt - good topics, good people, and you get good grain exercise, thanks #sm61
@RepuTrack thanks! #sm61
Thnx 4 RT's 2: @andrewmueller, @jescarter, @hurriednotes, @McCreadyM, @karimacathering, @JohnFMoore, @lucretiapuritt, @ckieff here at #sm61
Must run - thanks for great chat - and to @jasonbreed and @Marc_Meyer for leadership #sm61
@McCreadyM Ideally, but the shareholders end up paying. Immediate decisions come from their chosen representatives #sm61
@lucretiapruitt when a crisis hits, phones start ringing - often reporters to key company people, then all hell breaks loose #sm61
@RepuTrack that's why the CEO gets the big bucks. S/he has to determine whether to take the risk, or not. Legal has informed. #sm61
@lucretiapruitt when crisis happens, the cell phones ring #sm61
@andrewmueller one can only hope #sm61
@jescarter even there, their influence may be greater, but it is still the CEO and the board who are on the line #sm61
@lucretiapruitt there's time? From time of crisis and response, it's always a full course press #sm61
@jescarter totally agree! that's how I work with attorneys on all biz and IP issues #sm61
@lucretiapruitt all legal actions (except fraud & murder) typically have statutes of limitations - there is usually time to sue #sm61
@lucretiapruitt the challenge there is outside counsel may have to be educated on biz issues more than in-house #sm61
@lucretiapruitt No, they merely have to advise management of the risk - it's a management decision, unless illegal. #sm61
@jescarter I'd bring them in after the biz decisions are made & first draft, otherwise could take forever #sm61
@Marc_Meyer I think we're still hung up on terms, Legal needs not approve, merely advise on risks taken. It's management's decision #sm61
@lucretiapruitt sadly, but in the old Wild West, finding the real thing was just as hard - just a new frontier #sm61
RT @andrewmueller: Strategy and rules of engagement for social media are only extentions of existing values and processes #sm61
@karimacatherine create counter stories & possibilities to dampen potential impact - murky business #sm61
@lucretiapruitt they may not want to be classed with the snake oil sales folk now promoting widely #sm61
@andrewmueller yes, good topic and lots of good input #sm61
@karimacatherine trust me, they are in deep and lurking in the background - lobbying & damage control are forefront now #sm61
@andrewmueller Hey, Andrew, good to see you - thanks for RT #sm61
@lucretiapruitt I think use should involve a cross-section of SM platforms, to understand the dynamics - tweets, blogposts, etc #sm61
RT @JohnFMoore: @rebeccawissler The reason I disagree? There are few real #sm experts out there. A lot of pretenders though #sm61
@wvpmc they will have to come out sometime - to a new day! #sm61
@wvpmc they will have to come out sometime - to a new day! #sm61
@lucretiapruitt I'm always afraid of strictly "academic" understanding. Some use should be required. #sm61
@Marc_Meyer in some ways legal & SM similar to early PR crisis mgmnt reponse efforts - It can & will happen #sm61
@ckieff You're on and I'd agree. #sm61
@Marc_Meyer in some ways legal & SM similar to early PR crisis mgmnt reponse efforts - It can & will happen #sm61
@wvpmc yes, Wendy, they began to learn lessons from IP challenges, but still lots of work to be done #sm61
@ckieff in the trial world, the issue is not on weight, but perception - trial lawyers are in the game to win. a stray word can hurt #sm61
@karimacatherine Systems have similarities but many differences, as well. Legal issues will transcend borders #sm61
@lucretiapruitt A clear manifestation of "narrow self -interest" #sm61
@ckieff Yes, but once it's out there (and searchable) it can become subject to "discovery" in future legal proceedings #sm61
@karimacatherine the same politicians who master SM in their campaigns become interestingly ignorant when legislatin is involved #sm61
RT @Marc_Meyer: Q2 Yes, but how? By reading @chrisbrogan's blog? :) Not a bad start... #sm61
Q2 - SM training, because of the "forever" nature of a posting/tweet needs to extend to all, legal & management in particular #sm61
RT @JohnFMoore: If you want #sm to become more than a channel you must invest time educating your whole org. Involve all #sm61
@JohnFMoore I wouldn't even give them approval rights, merely advisory - "what risks are we taking" then it's a management issue #sm61
@karimacatherine everyone has to be educated - legal, management, every employee using SM, otherwise risk soars #sm61
@Marc_Meyer No, operations folks act when there's a vacuum of leadership - rogue actions don't make them right #sm61
@lucretiapruitt yes, to pick up the pieces, but in either case management failure is thte cause #sm61
@Marc_Meyer I am always leery of letting legal form bus decisions - better to let them review, advise on risk #sm61
@Marc_Meyer it comes down to adapt or suffer the consequences - never delegate to an intern - but do act #sm61
RT @JohnFMoore: A1. Clear policies, accepted use guidelines, needed in biz. Only 29% of US biz has social media policies today #sm61
@wvpmc how are you today? #sm61
@Marc_Meyer and may not have policy directives from management to guide them #sm61
@lucretiapruitt The marketplace must push both for change & must "test" laws that restrict new realities #sm61
@wvpmc good point, Wendy, we must remember "legal" is an advisory function - not a policy determinator (in most cases) #sm61
@lucretiapruitt The marketplace must push both for change & must "test" laws that restrict new realities #sm61
@wvpmc good point, Wendy, we must remember "legal" is an advisory function - not a policy determinator (in most cases) #sm61
@JohnFMoore Changing laws &/or regs takes time - demand for action is NOW. Companies need to respond #sm61
Q1 Is it a matter of less regs or of corps taking hold, setting policy & directing both legal & SM people? #sm61
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@karimacatherine Likewise. Glad your folks did so well in the Olympics recently. It's great when the home team scores. #sm50
@marketwire yes, too many at the top tend to hold onto the past, the familiar, when opportunity for tomorrow knocks - loudly #sm50
Good convo 2day @ #sm50. Thns 4 RT's 2: @newtbarrett @sharonmostyn @nigellegg @karimacatherine & thnx 2 @comcastcares for hosting
RT @nigellegg: @nigellegg - it's got to come organically from within - or not at all. External consultants are cheerleaders, coaches. #sm50
Getting feet wet can be as simple as adding a SM usage questions to regular CS mkt rsch tabulations. Answers may surprise. #sm50
@marketwire embracing starts at "C" level or among revered "early adopters" with clout. Otherwise, it's wait and see - sadly. #sm50
@marketwire SM presents best "in your face" opp for companies to take stock of customer wants/needs and adapt - but who will embrace? #sm50
@andrewmueller hello in passing, soon... #sm50
@sharonmostyn @jsandford - almost sounds like "universal agent" of yrs past. Not sure it's possible to handle both well across board #sm50
@Tbeffs Q3 - will take time, conversion or leaving behind, those wedded to old views, but right path to be sure #sm50
@karimacatherine Yes, learning about new comm opps is everyone's job - training is often scant across the board #sm50
@socialtality @comcastcares - listening is at the core. 2 many corp leaders want to run biz w/o listening, adapting 2 customer wants #sm50
@lukenoffke would that it were more - not getting the huge $$$'s yet #sm50
@andrewmueller thanks, good dynamics today #sm39
@andrewmueller thanks, good dynamics today #sm39
@treypennington good to see you, as well. Going to Nashville for Winter Workshop? I'm doing a breakout on Wordpress sites #sm39
Thanks to @thebrandbuilder for hosting & great leadership today here on #sm39
Must run-Thnx 4 RT's 2: @aboutjer @sharonmostyn @ericswain @KathyHerrmann @treypennington @EdHartigan @andrewmueller @thebrandbuilder #sm39
@thebrandbuilder And statistics tell us when a customer has a bad experience, they are much more vocal. #sm39
@andrewmueller Or mis-aligned with customers' ongoing experience #sm39
@KathyHerrmann and eventually the cost/benefit will give "good stuff" a pricetag #sm39
@KathyHerrmann and eventually the cost/benefit will give "good stuff" a pricetag #sm39
@treypennington As is the usual case with price and value - frequently disproportionate #sm39
@treypennington As is the usual case with price and value - frequently disproportionate #sm39
@treypennington As is the usual case with price and value - frequently disproportionate #sm39
@CoryOBrien Yes, and there may be many measures - CRM v MKT calculations will differ. #sm39
@thebrandbuilder Absolutely, but that's also always a challenge in some circles when bonus $'s are involved. #sm39
@Marc_Meyer for as many of us here, there might be just as many ROI calculations - all different, all valid #sm39
@treypennington LOL, check online, they are available - sadly! #sm39
@sharonmostyn Still, certification must start somewhere. Better from the field than from some gov't agency #sm39
@treypennington I'll send copy treatments, want my Doctor of Divinity, too #sm39
@andrewmueller Excellent point - CRM is where dialog is, or should, already be going on. Good place to start SM #sm39
@sharonmostyn still traditionalists may resist SM, as they did DM in its time #sm39
as is the wont of great convo RT @jasonbreed: Great convo here! time is flying #sm39
the adoption rate for SM in companies may be new/unique - as most employees use SM, they are emissaries, & need to know it #sm39
the adoption rate for SM in companies may be new/unique - as most employees use SM, they are emissaries, & need to know it #sm39
@aneclecticsoul good to see you #sm39
@aneclecticsoul good to see you #sm39
@nigellegg more than can, should, it's a MUST for long-term survival #sm39
@nigellegg more than can, should, it's a MUST for long-term survival #sm39
RT @rileyweiss: There's a really engaging conversation on #socialmedia at #sm39 lead by @thebrandbuilder. Check it out!
@gemmawent Ah, yes, the Edison lightbulb thought process - he knew over 1K ways not to make a lightbulb #sm39
RT @rileyweiss: There's a really engaging conversation on #socialmedia at #sm39 lead by @thebrandbuilder. Check it out!
@EdHartigan if you find that perfectd world - book two extra seats - one-way, you'll have company #sm39
@EdHartigan Q2 Yes, SM opens real dialog, not the sometimes superficial stuff in trad mkt, what U hear is not always pretty #sm39
@nigellegg you can also adjust as the market says, "Yea" or "Nea" as they are the final arbiters of a brand's life or death #sm39
@CoryOBrien the accounting can be flexible to be sure, but eventually the bean counters want their pound of flesh and it gets a # #sm39
RT @andrewmueller: Q2 before a company begins w/ social media, realize that it will change co culture +is long term commitment #sm39
@thebrandbuilder Q2 - I believe SM is another series of avenues for marketing (& cust svc/retention is part of mkt) #sm39
RT @andrewmueller: Q2 before a company begins w/ social media, realize that it will change co culture +is long term commitment #sm39
Q2 . - See how SM could improve overall Mkt program, add accordingly, refine, add, refine. #sm39
@CoryOBrien Since it costs multiples to get new customers and pennies to keep existing ones, I'll pay that price any day #sm39
@CoryOBrien if it increases lifetime customer value by ensuring more transactions, yes, it does #sm39
@CoryOBrien if it increases lifetime customer value by ensuring more transactions, yes, it does #sm39
@CoryOBrien Since it costs multiples to get new customers and pennies to keep existing ones, I'll pay that price any day #sm39
@CoryOBrien Ultimately, every cost gets allocated somewhere, every return gets a pricetag, #sm39
@demitrismemos Yes, and that should be factored into the timeline for ramping up. Can always adjust, as events evolve. #sm39
@EdHartigan Priceless insight - brands and initiatives, once released, belong as much to mkt as you. Listening key to staying in touch #sm39
RT @visualrhetor: Investment and Return are there whether you measure them or not, but the act of measuring also impacts ROI. #sm39
RT @visualrhetor: Investment and Return are there whether you measure them or not, but the act of measuring also impacts ROI. #sm39
@CoryOBrien Agreed, but the associated costs - expected returns - have to be allocated somewhere #sm39
@thebrandbuilder Yes & No. In Biz Dev mode, you may expect the $1 out, but it may be staged as initiative gains traction - over time. #sm39
@CoryOBrien Every action impacts ROI, +/-, due to allocation of resources alone. Measurement may be primitive at 1st, but refinable. #sm39
RT @lisahoffmann: Great #socialmedia chat re: SocMe in regulated industries. Thanks @ScottHepburn, @Marc_Meyer et al! #socialmedia
@wvpmc nice to see you today Wendy. must run. see you next time #socialmedia
@elhoust The problem w most guidelines is they are designed to stifle communications, not facilitate it. #socialmedia
RT @billfromsc: @ScottHepburn Q3: Properly integrated, SM should improve service delivery and promote consistency. #socialmedia
@ShannonPalmer being left out of convo is much more dangerous more costly #socialmedia
@ScottHepburn Opps in reg industries occur in CRM, in policy roll-out, in gen info dispersion, in community development #socialmedia
@ShannonPalmer too few current guidelines in place, knee jerk tendency is "just say no" #socialmedia
@ShannonPalmer if policies drafted too loose - security problems, if too tight - constrain dialog #socialmedia
RT @billfromsc: @ScottHepburn @wvpmc That is huge -- compliance tends to look at the paper trail. Not good or bad - their job. #socialmedia
Good afternoon all, glad to be here w U 2day - sm biz strategist/marketer/author/speaker #socialmedia
Good afternoon all, glad to be here w U 2day - sm biz strategist/marketer/author/speaker #socialmedia
thanks @shannonpaul for great facilitation in such a fast paced environment. and thanks all for RT's & joining in. #socialmedia
@jasonbreed it will be interesting to see as time goes on and we have more data to compare. #socialmedia
@CharityHisle in every medium of communication/connection there is both the potential for good and evil. #socialmedia
@AdamPieniazek yes, but earning a following, then introducing commerce, changes the transaction/exchange. Different proposition #socialmedia
@shannonpaul like in the current discussions about "death panels" which don't exist anywhere #socialmedia
@Marc_Meyer if people are herd animals to a degree, it does. Many just want minimal intrusions and pay w misguided trust. #socialmedia
@shih_wei I don't think anyone's talking "public executions" but it's worth being careful. #socialmedia
@elhoust w disclosure, I'd be just as likely to read, but also more informed as to how to read. #socialmedia
@stevencorush one would hope, but how many just get "into habits that perpetuate" and become non-introspective #socialmedia
@jasonbreed and many of those recommendation show "consumer" ratings of the recommenders/influencers. Can be self-governing #socialmedia
@Miguelallano Yes, the Court of Public Opinion can be harshest of courts. Put people out of biz, or discipline the pocketbook. #socialmedia
@DavidSpinks other than the DEA and ATF, not a lot of Fed activity in this area. Still, gov needs to be watched. #socialmedia
@spkrinteractive Good afternoon, sir. Ideally, but money works in strange ways. And if you are tight, temptation... #socialmedia
RT @shannonpaul: #socialmedia @spkrinteractive I think that's the point. Reputation will still matter.
@SueSpaight Yes, and disclosure gives bloggers and others option to take $ or not, If we KNOW, we can evaluate #socialmedia
@spkrinteractive for some, yes, for others, the $ is just too good. Lobbyists used to be smaller influence, not anymore. #socialmedia
@wvpmc good points, Wendy, but w product placement, not always disclosed, just visible. #socialmedia
@shih_wei Why, each media outlet has an editorial policy. That influences journo's slant, interest #socialmedia
Good afternoon all, glad to be here w U 2day - sm biz strategist/marketer/author/speaker #socialmedia
@sonnygill in organizations, particularly lrg 1's, a strong central voice = either censorship or control. Decentralized best. #socialmedia
Great convos, thanks to @davidalston for leadership. Enjoyed it. #socialmedia
@sonnygill developing grids need to retain distributive nature. Centralized control could be poison. #socialmedia
@iartechguy Yes, Twitter is instantaneous, but limited in ability to tell full news story. Partnering needed. #socialmedia
@kennybastani listening culture tough. most give up before all are heard. revert to old ways. Nasty results - out of touch. #socialmedia
@thetwixt mostly true that MKT/PR R mostly outgoing convos, CRM incoming. Mix is poor. $ w outgoing. #socialmedia
@thetwixt when we forget that our products/services exist for the customer, we are on verge of delusion. #socialmedia
@samraatkakkar C suite people charged w changing direction of ocean liner-like cons prod co's. Takes time to change direction #socialmedia
@davidalston listen for ripples of discontent. 10 condemn while 1-2 praise. Listen so they don't vote w their feet. #socialmedia
@GinaLijoi it's a matter of following the $$$. Once $$$ route changes are seen, they will come on board. #socialmedia
@davidalston many companies pride selves on listening, but $$ commitment is to existing tech. Sales will foster change fastest #socialmedia
People behind brands day/day R not issue. It's corp culture. Soc Med is like Dir Resp in '70's. As it works they will follow. #socialmedia
