Profile

HopeJohnstone
@HopeJohnstone
twitter: @HopeJohnstone
#sm tweets: 2
sign in with twitter
Social scale in the enterprise
Nurturing Relationships in a Socially Connected World
Can social media move the needle for brands during the holidays?
An introvert's approach to leveraging social media for business success
Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era
The rise of the social index and its impact on influence
Social Media for Crisis Planning & Response
Informal Tweet Chat Event
Separating the Personal & Professional in Social Media...or Not
Influence and #Brandfail
Social Search: Don't Miss the Opportunity
#sm129
The Twitter (R)evolution
Journalism & Good Content are Finally Converging
The Role of Education in Social Media
Fear and Loathing in Content Creation
Centers of Excellence
Content is King: Blogging for the Top of the Sales Funnel
Can a Personal Brand Coexist Within a Corporate Ecosystem
Trolls or Contrarians? The food chain of social media
Welcome to the Big Data Era, How do Marketers Cope?
Develop Your Social Business
Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses
Blood from a turnip or can social drive sales in B2B?
Building Relationships: Choose Your Social Network Wisely
Love All Your Children The Same: Managing Multiple Social Brands
What should we be measuring in social media?
Social Business
Does Public Relations Get The "Message" in Social Media
Do Influencers Or Customers Buy Your Products?
The disruptive forces of social content
Changing the Customer Satisfaction Approach with Social Media
"Content Curation" Hype or Solution
Is Twitter Massively Overrated?
What kind of training / education / experience "qualifies" you to do social strategy?
What kind of training / education / experience "qualifies" you to do social strategy?
Re-Shaping the Purchasing Process: The Rise of Social Retailing
Social Media in a content economy
Communicating Specifically To The Masses: Social Content Management
Is pulling a bonehead move the new "strategy" for some brands?
Can PR & Advertising Work together on social?
Government & Social Media: The Global & Local Impacts
Social media training: who needs it?
Unleashing Consumer Insights with Social Media
The Rise of the Brand Experience
How to plan a global social media initiative
Facing conflict on social networks
How do you cope with online distraction?
Social Media and Commerce for Business
Radical Transparency in social media
Using Video and YouTube to reach and influence audiences
Social Influence: Meaningful?
Apply Your Social Media Experience In Government
Transform Your Marketing Department into a Publishing Department
Enterprise Social Media: Working For Your Online Advocates
Bootstrapping Your Social Programs
The Social Customer...and What Brands Need To Know
Social Media Content Strategy
Knowing Your Customer As Well As They Know You Through Social
Ideation: Driving Innovation or Just talk?
Are We at the End of the Social Side of Networking?
Professionalization of the Social Media Industry
Does Pharma REALLY have anything to offer in social networking?
Living on Borrowed Time? The Ad Agency Model is Changing
SCRM and the Value to Organizations
Measuring Influence Versus Popularity?
Building Your Reputation Using Social Media
RT @kamichat: Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing. -Lincoln #sm74
Social Media for Non Profits
The Lifespan of a Social Community
Creating a Social Media Strategy? Stop Wasting Your Time!
Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?
Social media AND...
Mobilizing Your Social Strategy
How to Get Measureable Results From Your Facebook Presence
How news brands use social media and social gadgets to connect with audience
The New Digital Press Release
Social Media Data Management - Privacy, Security and Retention
Crisis Management for BP Using Social Media
Location Based Services: Marketing Euphoria or Building Block?
Quick and Legal: How to Make Social Media Less Scary for the Legal Dept
Facebook blowback: What's the upshot for social media?
Is Retention the new acquisition in social media?
Connecting With Consumers Through Social Media
Managing the marketing mix-What's more effective?
Culture Shift: Is your company ready to go Social?
How do you manage the effectiveness of your social programs?
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
What location based social means to businesses
Characteristics of Highly Influencial Brands in Social Media
The Importance of a Content and Engagement Strategy in Social Media
Customer Service's Role in Social Media
The Next Big Thing is So Last Year
#SocialMedia great piece on developing key influencers: www.buzzmaster.wordpress.com
Social and the New Model For Market Segmentation
Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones
Destruction of the Media Industry: Will We Be Better Off In the Long Run?
Fear Factor. Understanding the value of adding social media to the mix.
Twitterville - What's Happened, What's Coming
The Social Media RFP: How to Get the Best Results
Socializing My Business – What Comes After the Chit-Chat?
Engagement through Customer Service: Your Contact Center and Social Media
The 2009 Roundup
Advancing the Discussion of Social Media & ROI
The Future of Socialnomics
The Future of Advertising & the Role of the Agency
The Impact of Social Media in Government
Stop Campaigning and Start Conversing - The New Marketing Paradigm
November 17th: Rohit Bhargava
November 10th: Jacob Morgan
November 3rd: Jason Falls
Oct. 27th: Scott Monty
October 20th: C.C. Chapman
October 13th: Aaron Strout
October 6th: Todd Defren
September 29th: Brian Solis
September 22nd: Ken Burbary
September 15th: Scott Hepburn
September 8th: Michael Brito
September 1st: Valeria Maltoni
August 25th: Shannon Paul
August 17th: Connie Reece
August 11th: Liz Strauss
August 4th: Ann Handley
July 28: Chris Brogan
July 21st: Rachel Happe
July 14th: Jennifer Leggio
July 7th: Keith Burtis
June 30th: Lee Odden
Jun 23, Richard Binhammer
June 16th: Toby Bloomberg
June 9th: Arik Hanson
Paul Chaney: Jun 2nd
Geoff Livingston: May 26th
David Alston: May 19th
Scott Stratten: May 12th
May 5th: Jason Falls
April 28th: Danny Brown
April 21st: Michael Long (The Red Recruiter)
April 14th: Jessica Lee
April 7th: Mack Collier
March 31st: Beth Harte
Informal Tweet Chat Event