right RT @Verilliance A straightforward hub-and-spoke influencer network strategy. Gotta be a way to say that more succinctly, heh. #sm102
right RT @Verilliance A straightforward hub-and-spoke influencer network strategy. Gotta be a way to say that more succinctly, heh. #sm102
@Syrten Its 30min to weedout who might be good at it-approach it as boot camp, not everyone makes it,then invest 30days if they pass #sm102
RT @BethHarte @C_Pappas Great point! Policies must allow for wigggleroom spontaneity Need to trust front-line social employees #SM1RT #sm102
RT @c-pappas Communication socially should also have a point. Are you just spraying and praying everything? Probly not good #sm102
RT @c-pappas Communication socially should also have a point. Are you just spraying and praying everything? Probly not good #sm102
If they are a biz that's big in the micro-segment then they must be involved. Eeven if in multi-micro-segs @BethHarte #sm102
If they are a biz that's big in the micro-segment then they must be involved. Eeven if in multi-micro-segs @BethHarte #sm102
@hurriednotes a % of the population could be construed as lemminngs- Ugg boots, Swatch watch, certain gotta have fashion, etc. #sm89
@hurriednotes a % of the population could be construed as lemminngs- Ugg boots, Swatch watch, certain gotta have fashion, etc. #sm89
agree! RT @kenburbary @themaria That's why we invented "analysts". It's a skill/expertise not everyone can do #sm89
agree! RT @kenburbary @themaria That's why we invented "analysts". It's a skill/expertise not everyone can do #sm89
@kevin_desoto but influencers also need to keep their bias in check- there is a degree of objectivity to maintain #sm89
best lesson I've learned is to show and tell/demonstrate to a client instead of just talk/blog/tweet like a 20 YO w/70 Klout score #sm89
@kevin_desoto but influencers also need to keep their bias in check- there is a degree of objectivity to maintain #sm89
best lesson I've learned is to show and tell/demonstrate to a client instead of just talk/blog/tweet like a 20 YO w/70 Klout score #sm89
real influencers not only point you to things but also show you how to- they enjoy engaging and growing process 4 them and you! #sm89
real influencers not only point you to things but also show you how to- they enjoy engaging and growing process 4 them and you! #sm89
find best ones-make them evangelists RT @peninasharon Who are *your* fans? What have you done for them today? #sm89
PR firms work hard to influencing influencers- as industry analyst I see it every day- but focus on your msg- make sure its concise #sm89
PR firms work hard to influencing influencers- as industry analyst I see it every day- but focus on your msg- make sure its concise #sm89
@MackCollier you nailed it on short vs. long term! #sm89
@MackCollier you nailed it on short vs. long term! #sm89
@shellykramer yes influence can be defined in myriad of ways- that customer influences their social circle-need to measure size/impact #sm89
and any other subscription-based SM tool! #sm89
Guy Kawasaki is an influencer- the customer who loves your brand and pours his love into tweets can be harnessed to be an evangelist #sm89
Guy Kawasaki is an influencer- the customer who loves your brand and pours his love into tweets can be harnessed to be an evangelist #sm89
nope! if you have to suck up then you just feed egos. Not that there's influencers w/egos! They are legends in their own minds #sm89
influence's defined by type-visible icon, prod reviews, brand expert, mktg guru, onsite specialist- a line between public and custom #sm89
influence's defined by type-visible icon, prod reviews, brand expert, mktg guru, onsite specialist- a line between public and custom #sm89
as an influencer myself-4 many years- what you see on social media and Google is only the tip of the iceberg, so much is custom #sm89
as an influencer myself-4 many years- what you see on social media and Google is only the tip of the iceberg, so much is custom #sm89
@juntajoe biz schools too busy teaching theory, fin models, entrepreneurship, not storytelling or key mktg skills #sm87
@dapancost yes need spoken and written word artists, not always the same person #sm87
3rd party data to validate your point! RT @C_Pappas If whitepaper is salesy, what types of content r acceptable for us publishers? #sm87
story tellers win but storytelling is an artform, can;t expect all your SM staff to do it well #sm87
need neutral author! RT @Marc_Meyer @gigigriffis What's purpose of white paper...I think we know. Its intelligent effort at leadgen. #sm87
try others RT @azivaziri @MitchKapler Im starting to think that if Execs dont get it, they just dont. cant force it if its there #sm87
@juntajoe example of non-media co positioned as true solution provider? #sm87
@juntajoe example of non-media co positioned as true solution provider? #sm87
what happens when media buys content? Comcast/NBCU RT @C_Pappas Media expected 2 produce content, Brands 2 find ways 2 sell stuff #sm87
media is never viewed as unbiased RT @TomMartin @ken_rosen media should be non-biased but most sadly arent @juntajoe #sm87
yes- you need 3rd party endorsement! RT @juntajoe @TomMartin Isnt all content from media or brands, biased in some way? #sm87
Media cos r brands unless u mean agencies RT @juntajoe Q2: Whats diff btw what real media co do and a brand when it comes to content? #sm87
It's more intuitive! RT @juntajoe Instead of having to always "place" media, customers go directly to brand 4 critical information. #sm87
no job tasks have evolved RT @C_Pappas You could say MarCom is dead, job has evolved to Content Producer/Inbound Marketer #sm87
look like the brand! RT @jasonbreed i like idea of acting like publisher New Marcom should connect w/audience rather than coerce them #sm87
Key- find ur best writers! RT @ken_rosen Mktg *becoming* publishing's like chefs become servers-Sure,but thats 1(late)step in process #sm87
RT @juntajoe kicked off todays chat Q1: Are marketing depts really changing into publishing depts? #sm87
RT @juntajoe: Tweetchat today Noon ET w/me on Topic: Transforming your MKTG dept into a Publishing Dept. Use #sm87 http://bit.ly/
RT @juntajoe: Tweetchat today Noon ET w/me on Topic: Transforming your MKTG dept into a Publishing Dept. Use #sm87 http://bit.ly/
We like to get them involved in testing/betas @marketingatom RT Mavens like badges, lofty titles, reward status ex: 4sq badg #sm86
We test communications messaging in products services we test and WOM and buzz meter scores show what offerings will do well in WOM #sm86
RT @naplesplus RT @mckyton Join us in the #sm86 chat at http //hashtagsocialmedia.com/live http://search.twitter.com/search?q=#s
Identifying brand advocates! RT @ADMAVEN What makes Social Media successful? Discipline. Plain old, non-technical, dull discipline. #sm79
Yes! RT @ADMAVEN REALITY CHECK: SM can touch every part of the business. It typically starts with one enthusiast bringing people in #sm79
@chrissfife #sm79 yes, empowering employees to use SM tools and defining the ones who will be brand advocates is key!
@chrissfife #sm79 yes, empowering employees to use SM tools and defining the ones who will be brand advocates is key!
@Yuricon #sm79 Twitter is a broadcast channel and as a game-changer, is not the only game in town!
#sm79 a social media pro who is a consultant, works w/firms to define new ways and empower people inside to drive higher brand awareness
#sm79 a social media professional inside a company works with others within that org to build the brand
