This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Public Rejects Newspapers’ Survivalist Rhetoric #editorschat #socialmedia #conversationalcurrency http://ff.im/-3LJXL
Master of All Trades #socialmedia @davidbullock http://ff.im/-3Lo9I
Which Old Media gets Social Media? #socialmedia Your comments are needed and welcome
#socialmedia why do some discussions turn into a promotion board? Wonder why corps don't get it
#socialmedia if corps understood that everything starts and ends with a conversation they may learn to listen, maybe
#socialmedia 90% are failing it is because of a lack of knowledge. They are jumping it not to be left out but without knowledge, doomed
#socialmedia SM isn't a company or product, it's a process that is overtaking old processes. Corp understand process but not conversations
#socialmedia conversations used to be contained. It's over and they need to comprehend the cycle of transformation http://twurl.nl/3aamco
#socialmedia transformation is driven by knwledge which comes from vetted conversations. Name a brand that wants to learn?
#socialmedia 90% of brands fail at social media because they don't know how to be human and listen with human ears.
#socialmedia Listening is a human attribute, not a institutional process. Unless people r enabled to hear & speal the institution can't hear
#socialmedia It used to be called "the voice of the customer" then that fad died with the manipulation of results :)
#socialmedia Corporations need to comprehend the social media cycle of transformation see http://twurl.nl/vw7y2s
#socialmedia #1 listening to the market of conversations #2 Vetting the conversations for knowledge #3seeing and creating innovation #4 $$$
#socialmedia listening has never been a strong attribute of corporations, Telling, pushing and dictating has been the cultural norm
#socialmedia Until corporations understand human desire they can't hear the human voice propogates by social media
#socialmedia there must be a desire to learn how to transform information to knowledge, then to innovation then currency and capital
#socialmedia a change in management styles and theories must happen to leverage social media for currency
