RT @Marc_Meyer: Search & Social. Strange bedfellows? Find out @ 12 EST w/ todays #socialmedia tweetchat host @seanmcginnis #sm130
@TomMartin A3: Ummm, sporadic? Love TweetChats... according to Klout I'm a Networker? #sm128
@samfiorella @Marc_Meyer Can the "stuff" also sometimes be complaint resolution? Customer service via Twitter is a hot topic. #sm128
A2: If they make me laugh, I'll follow. If they make me think, I'll follow. If they're someone I know IRL, I'll follow. :) #sm128
RT @MickeyETC: RT @danperezfilms: Twitter can be about whatever the heck people want to use it for. Its still free, yes? #sm128
@munnerlynpeter I like the 140 limit, it forces brevity and will often sharpen up the msg. Garbled speak? I filter you out. #sm128
@munnerlynpeter I like the 140 limit, it forces brevity and will often sharpen up the msg. Garbled speak? I filter you out. #sm128
A1: Not ALL about engagement. It's useful for streaming /sharing information too. #sm128
A1: Not ALL about engagement. It's useful for streaming /sharing information too. #sm128
http://bit.ly/shameless_plug < I like this shameless plug personally. ;) #sm109
@StacyJJBuchanan If our paths ever cross in this world I will buy you a Pineapple Fanta. This tweet is your IOU. :D #sm109
@StacyJJBuchanan If our paths ever cross in this world I will buy you a Pineapple Fanta. This tweet is your IOU. :D #sm109
@megfowler And thank you for being a wicked sweet host! #sm109
@StacyJJBuchanan :3 Fair enough, what kind? #sm109
@StacyJJBuchanan Oh, I missed the word "not." My bad! #sm109
@StacyJJBuchanan How did their passion disrupt things? #sm109
@megfowler Lurk. Make sure you understand the culture of the Internet before diving in. #sm109
Nice irony call, hahaha RT @mpace101: Ironic: this twitterchat got a troll - (a bin Laden one) heh #sm109
@NealWiser Fair point, it can get messy if the community is too passionate or immature. #sm109
@NealWiser Fair point, it can get messy if the community is too passionate or immature. #sm109
@NealWiser Unfortunate? I see it as a very good thing: Customer corrected by peers, not by you, similar to @jennalyns point earlier #sm109
@NealWiser Of course. I was also thinking of situations where other customers actually call out the wrong customer> Consumer advocacy #sm109
@NealWiser Of course. I was also thinking of situations where other customers actually call out the wrong customer> Consumer advocacy #sm109
@megfowler If your CS is high profile it's probably a better idea to err on the side of caution w trolls... i.e. be trolled, move on #sm109
@danperezfilms It's almost to the point where it'd be suspicious if there *weren't* some bashers somewhere online. For bigger cos #sm109
@danperezfilms It's almost to the point where it'd be suspicious if there *weren't* some bashers somewhere online. For bigger cos #sm109
@mpace101 Ahahah, perhaps, perhaps. #sm109
A2: Actually, I think there's probably a lot of PR / SM opportunity when you get situations where customers are dead wrong. #sm109
@mpace101 Ahahah, perhaps, perhaps. #sm109
A2: Actually, I think there's probably a lot of PR / SM opportunity when you get situations where customers are dead wrong. #sm109
@mpace101 Haha yeah, but I think you can have hilarious / witty trolls. Clever, mildly evil pranksters are still trolls in my book ;) #sm109
@megfowler Didn't J.C. Penney start that quote? I've never ever agreed with it and still don't when it comes to social or otherwise. #sm109
@mpace101 Haha yeah, but I think you can have hilarious / witty trolls. Clever, mildly evil pranksters are still trolls in my book ;) #sm109
@neicolec I like 'coordinator' a lot better, yes :) #sm109
@megfowler I guess it depends on how you define troll. Super angry irrational ppl are not trolls IMO. Trolls are more Machiavellian #sm109
@megfowler Didn't J.C. Penney start that quote? I've never ever agreed with it and still don't when it comes to social or otherwise. #sm109
@megfowler I guess it depends on how you define troll. Super angry irrational ppl are not trolls IMO. Trolls are more Machiavellian #sm109
Agree; "ownership" also implies that social is a standalone component RT @mpace101: @NealWiser not sure social needs an "owner" #sm109
@megfowler Trolls are usually trolls from the outset, in my Internetting experience. #sm109
@mpace101 @megfowler I will definitely check that out, thanks :) #sm109
@ken_rosen "Takers" emerge when there are many similar, undifferentiated options, yes? In this age there are so many changing/new cos #sm109
@mpace101 @megfowler I will definitely check that out, thanks :) #sm109
@AppleBoxStudios What do you mean by "lag"? General adoption or literally being too slow to respond, or ...? #sm109
Is there any way to measure trust out there yet? If so I'd probably put my money on that. #sm109
My question to everyone here is: Do you know anyone specific who's hiring in SM? #winknudge #sm105
@JohnFrost Namely: there's no secret recipe. If you "get" social and comms responsibility IRL, its just a technology adoption thing. #sm105
@JohnFrost *puts up hand* I'm not a lurker, and here I got see some common lessons/thoughts reiterated. #sm105
@Marc_Meyer @megfowler Emotional Intelligence. Is that a skill set? Sure. #sm105
@douglasLmiller I was mystified in the beginning. Glad I got grounded. Real metrics & understanding the objective pieces are critical #sm105
@danperezfilms With SM, the downside risk is larger than typical because it's so new, yes. But we've seen what the upside has been. #sm105
@douglasLmiller For me, 1 thing was making sure I got exposed to traditional forms of marketing strategy. Too much SM Koolaid = bad. #sm105
@danperezfilms There's always risk. The key is deciding if the potential return for taking on that risk is something you want. :) #sm105
That being said, success in social media is undoubtedly tied to your ability to adapt and manage change. #sm105
That being said, success in social media is undoubtedly tied to your ability to adapt and manage change. #sm105
@megfowler I think the technology's been around for so little time that everyone is still learning in one way or another. #sm105
@megfowler A3: That's a wonderful "it depends" answer. Namely: the nature of the initiative, the makeup of the current employees... #sm105
not* #sm105
@danperezfilms Why no, If good: get even better? #sm105
@megfowler Maybe it's easier to define by saying what's NOT human? Scripts, marketing messages, robotic, reactive, calculative? #sm105
We had a panel in school today that reiterated the deep importance of mentors. RT @JohnFrost: ...mentors in your early career. #sm105
@megfowler I'd tell them to play with it for a week or so, get used to stuff. Aka "lurk." #sm105
@JohnFrost Actually, I think this would be a great topic for a #sm chat in and of itself. There's a huge lack of SM education today. #sm105
Hahaha, the uncensored wilds of the Internet are not for the weak. RT @AppleBoxStudios: Go to 4chan ... see how you like filterless #sm105
@megfowler I'd say you'd have to start making the company about THEM. Then it follows naturally that being them = being the company. #sm105
@megfowler Being a good storyteller is part of being a good brand communicator, IMO. #sm105
@megfowler You learned about the power and consequences of assertive/aggressive beahviour :) #sm105
Some might argue that applies to most mgmt work RT @JohnLutter All the training you need to be good at SM was taught in kindergarten. #sm105
Some might argue that applies to most mgmt work RT @JohnLutter All the training you need to be good at SM was taught in kindergarten. #sm105
@megfowler Yes, though "training" on some aspects, as @frankrebecca pointed out, is near impossible. But you can grow as a person. #sm105
@megfowler A2: Nature vs Nuture? Always a bit of both. Being a natural communicator = huge advantage, but you can learn. #sm105
Agreed RT @ariherzog: @megfowler Refining what I want to say in 140 characters has improved my public speaking and debating. #sm105
@megfowler The line has started to blur heavily for me when it comes to off/online, so I'd say TRUE in big capital letters. #sm105
@megfowler The line has started to blur heavily for me when it comes to off/online, so I'd say TRUE in big capital letters. #sm105
@megfowler I've been sort of the last three over the past year. Looking to move into #1 or #2 and/or come at from the ad agency side. #sm105
I would side with the view that empathy is more versatile and valuable than sympathy in the context of social media (and ppl mgmt) #sm105
@megfowler @JohnLutter I'm pretty sure you can't answer that to any single point. It changes per person. A point for 1-to-1 marketing #sm105
I would side with the view that empathy is more versatile and valuable than sympathy in the context of social media (and ppl mgmt) #sm105
@megfowler @JohnLutter I'm pretty sure you can't answer that to any single point. It changes per person. A point for 1-to-1 marketing #sm105
@JohnLutter We be on the same wavelength ;) #sm105
@megfowler @martinjason You might as well ask: "what does it mean to be human." That's why I think psych is at the heart of SM #bias #sm105
@megfowler Okay cool, just checking. Also lol @ me "focussed in a broad sense" ~ #oxymorons #sm105
@megfowler They are two different things: SM is channel focussed in a broad sense, "social" is content, like "save the rainforest" eg #sm105
@megfowler And just so we're clear, when you say "social" you are referring to "social media," not social marketing? #assumptions #sm105
@megfowler A1: I come from a psych background; I think being able to be comfortable in both subjective & objective settings is key. #sm105
@megfowler A1: I come from a psych background; I think being able to be comfortable in both subjective & objective settings is key. #sm105
@megfowler Howdy! How's your day been? :) #sm105
Oh, this is going to be fun; so relevant to my current situation, haha: #sm105
@shellykramer Relive it while it's still fresh! http://bit.ly/gnOvSK <<< #sm104
@alexdc Nah they've whittled it down to ~250, awaiting the decision for the final shortlist :O #sm104
@alexdc You're welcome :D #sm104
I'm one of those 250 ppl vying for the @charliesheen internship, I'd love feedback on the content of my entry http://bit.ly/en1q5g #sm104
@shellykramer Relive it while it's still fresh! http://bit.ly/gnOvSK <<< #sm104
@alexdc Nah they've whittled it down to ~250, awaiting the decision for the final shortlist :O #sm104
Also if we're closing out, and all you brilliant marketing minds are here, can I ask y'all for a teensy favour? #ulteriormotives #sm104
@alexdc You're welcome :D #sm104
I'm one of those 250 ppl vying for the @charliesheen internship, I'd love feedback on the content of my entry http://bit.ly/en1q5g #sm104
@alexdc You did a great job moderating for your first time! Good sense of pace and timing :) #sm104
Also if we're closing out, and all you brilliant marketing minds are here, can I ask y'all for a teensy favour? #ulteriormotives #sm104
@alexdc You did a great job moderating for your first time! Good sense of pace and timing :) #sm104
@juwiling I dunno, they seem to be brokering a very attractive value transfer... what is the erosion that speaks to "unsustainable?" #sm104
@cleavoncox Too true, 10 years ago we could never have seen this coming. Can't reliably predict the next 5. #hindsight #sm104
@alexdc Hmm I wonder if there's a future for passive group deals: "Customer number 10,000, you just triggered a global 5% discount!!" #sm104
@alexdc Hmm I wonder if there's a future for passive group deals: "Customer number 10,000, you just triggered a global 5% discount!!" #sm104
@alexdc As long as the supply & demand exists. I'm thinking the demand side is totally sustainable. #sm104
@alexdc A4: I'm hoping long and prosperous. Possibly some consolidation. Isn't Groupon the fast growing co in HISTORY? #sm104
@RomyPR @j_fuji @alexdc Any further and we'll end up summoning Fail Whale. *cowers* #sm104
@alexdc A4: I'm hoping long and prosperous. Possibly some consolidation. Isn't Groupon the fast growing co in HISTORY? #sm104
@alexdc But what if those 3 things are part of the brand? It depend on how one defines 'brand' I guess... #sm104
@RomyPR @j_fuji @alexdc Any further and we'll end up summoning Fail Whale. *cowers* #sm104
@alexdc But what if those 3 things are part of the brand? It depend on how one defines 'brand' I guess... #sm104
@alexdc There's smoke coming out of my Tweetchat :) #sm104
@juwiling Of course, but if the experiment is based on quantitative stats then you don't have much of a choice. #sm104
@juwiling Of course, but if the experiment is based on quantitative stats then you don't have much of a choice. #sm104
Branding to keep essential experiences within an acceptable range of relevancy, promos to me = marketing messages = ew. #sm104
@alexdc A3: I'd rank: 70% Experience, 25% Branding, 5% Promo. #sm104
@alexdc A3: I'd rank: 70% Experience, 25% Branding, 5% Promo. #sm104
@markkrupinski @AppleBoxStudios Yes, I guess you can argue for/against techniques all day, but in the end: make a bloody decision! #sm104
1 model for SM measurement could be increase [tweets/posts/etc] and see if there's a $+ correlation. Simple controlled experiments? #sm104
1 model for SM measurement could be increase [tweets/posts/etc] and see if there's a $+ correlation. Simple controlled experiments? #sm104
@markkrupinski Problem with that is ppl often have no idea what specific convo or idea or ad led them to buy. Or they make it up :/ #sm104
@SocialMedBtrfly If you can't connect conversations to conversion SOMEHOW the CFO is going to be less than impressed. #sm104
@markkrupinski Problem with that is ppl often have no idea what specific convo or idea or ad led them to buy. Or they make it up :/ #sm104
@SocialMedBtrfly If you can't connect conversations to conversion SOMEHOW the CFO is going to be less than impressed. #sm104
Absolutely. RT @Marc_Meyer: @alexdc Google analytics alone is priceless #sm104
@markkrupinski But tying conversion to social media efforts is a huge challenge. Did they buy b/c that great tweet, etc? #sm104
Absolutely. RT @Marc_Meyer: @alexdc Google analytics alone is priceless #sm104
@markkrupinski But tying conversion to social media efforts is a huge challenge. Did they buy b/c that great tweet, etc? #sm104
@alexdc That's where having a stellar product and/or service helps :) #sm104
@Annush1 Depends on the goals... if you need to e.g. a) raise awareness or b) clear inventory... Groupon can be your friend. #sm104
@alexdc That's where having a stellar product and/or service helps :) #sm104
@Annush1 Depends on the goals... if you need to e.g. a) raise awareness or b) clear inventory... Groupon can be your friend. #sm104
@JohnFrost Ooh, SM ROI. Fun topic. Strict & meaningful measurement techniques are the best place to start in that clusterf - circus. #sm104
@SocialMedBtrfly Yeah, but it's hard to determine "right" because "right" has many forms and varies per industry AND individ business #sm104
@JohnFrost Ooh, SM ROI. Fun topic. Strict & meaningful measurement techniques are the best place to start in that clusterf - circus. #sm104
@SocialMedBtrfly Yeah, but it's hard to determine "right" because "right" has many forms and varies per industry AND individ business #sm104
@alexdc 4sq: I'd say the tips can be powerful. Also powerful if friction is reduced for checkins & creative incentives are applied. #sm104
@SocialMedBtrfly Social as part of the funnel process to a final B&M sale is not an uncommon strategy. :) #sm104
@alexdc 4sq: I'd say the tips can be powerful. Also powerful if friction is reduced for checkins & creative incentives are applied. #sm104
@alexdc 'Essential' might be strong. It can be very useful if you're B2C. But can be detrimental if you're not using it properly. #sm104
@SocialMedBtrfly Social as part of the funnel process to a final B&M sale is not an uncommon strategy. :) #sm104
@alexdc 'Essential' might be strong. It can be very useful if you're B2C. But can be detrimental if you're not using it properly. #sm104
@thegoodgarden "Facebook stores" maybe? Will that cannibalize brick&mortar sales or just reach broader markets? #sm104
@alexdc 'Essential' might be strong. It can be very useful if you're B2C. But can be detrimental if you're not using it properly. #sm104
@thegoodgarden "Facebook stores" maybe? Will that cannibalize brick&mortar sales or just reach broader markets? #sm104
@alexdc A2: I don't think B&M will ever really go away; "IRL" is still very powerful. I'd say the new tech compliments & enhances B&M #sm104
@alexdc Customers getting right in to the marketing decisions of a co? I'd say it's totally possible... but would be v. complicated. #sm104
@alexdc Customers getting right in to the marketing decisions of a co? I'd say it's totally possible... but would be v. complicated. #sm104
@alexdc I don't have a good concept of 'group negotiating,' any examples? #sm104
@alexdc Yes I'd say low involvement products are typically better suited for group buying, quite possibly because of price points. #sm104
@alexdc I don't have a good concept of 'group negotiating,' any examples? #sm104
@alexdc Yes I'd say low involvement products are typically better suited for group buying, quite possibly because of price points. #sm104
@dariasteigman @Marc_Meyer LBS + referral could be big. I find 4sq tips more useful than checkins personally. #sm104
@alexdc Yes I'd say low involvement products are typically better suited for group buying, quite possibly because of price points. #sm104
@alexdc I don't have a good concept of 'group negotiating,' any examples? #sm104
@dariasteigman @Marc_Meyer LBS + referral could be big. I find 4sq tips more useful than checkins personally. #sm104
@alexdc High involvement products are likely to align better with referral, low involvement maybe more with awareness strategy? #sm104
@SocialMedBtrfly @alexdc Such as products that have inherent social built into them. Can anyone say smartphones? #sm104
@SocialMedBtrfly @alexdc Such as products that have inherent social built into them. Can anyone say smartphones? #sm104
I agree, the traditional marketing message has lost a lot of clout in recent yrs RT @SocialMedBtrfly: A1) less on marketing messages #sm104
@alexdc A1: The same way WOM has impacted sales since the beginning of time. Might be better to ask: "How has tech impacted social?" #sm104
@alexdc A1: The same way WOM has impacted sales since the beginning of time. Might be better to ask: "How has tech impacted social?" #sm104
I agree, the traditional marketing message has lost a lot of clout in recent yrs RT @SocialMedBtrfly: A1) less on marketing messages #sm104
@alexdc A1: The same way WOM has impacted sales since the beginning of time. Might be better to ask: "How has tech impacted social?" #sm104
I recommend http://tweetchat.com/room/sm104 - super easy. RT @Marc_Meyer: please join! #sm104
I recommend http://tweetchat.com/room/sm104 - super easy. RT @Marc_Meyer: please join! #sm104
Warning: possible prolific tweeting from me in the next hour as I head over to #sm104
RT @wileyccoyote: RT @Marc_Meyer: @alexdc hosts 2days #socialmedia tweetchat on The Rise of #SocialCommerce | A must attend. #sm104
@catharene What kind of soup? I had some tomato basil om nom nom #sm102
@garious1 You too, see ya around the Twitterverse! #sm102
@garious1 For sure. When you think about it, like 90%+ of all social human communication is technically via stories. #StatMayBeMadeUp #sm102
@catharene What kind of soup? I had some tomato basil om nom nom #sm102
@garious1 You too, see ya around the Twitterverse! #sm102
@garious1 For sure. When you think about it, like 90%+ of all social human communication is technically via stories. #StatMayBeMadeUp #sm102
@BethHarte @Verilliance @Narciso17 @stevemassi @NealWiser @ambercleveland Cheers all, always a good time :) #sm102
@garious1 Thank you :) I think interchanging the words 'brand' with 'story' can really change the way you think about marketing. #sm102
@garious1 Thank you :) I think interchanging the words 'brand' with 'story' can really change the way you think about marketing. #sm102
Connecting on the emotional level is why music engenders such huge followership. I don't just want sounds in my ears, y'know? #sm102
@NealWiser I think that that's the bare minimum to stay afloat. Connect on an emotional lvl v a transactional level = competitive adv #sm102
@Verilliance Empathy is the at the core of cust. service, aye. Comes back to hiring the right people. #sm102
@BethHarte @BergmanGroup Maybe ppl don't want brands to understand them as much as they want the brand *story* to resonate with them. #sm102
And fun! :D All work and no play makes... RT @Verilliance: @TomMartin And more importantly, autonomy. Autonomy is a great motivator! #sm102
@MediaCollective And gains momentum if you roll it down the right hill? #PoeticLicenseWithAnalogies #sm102
@Verilliance A straightforward hub-and-spoke influencer network strategy. Gotta be a way to say that more succinctly, heh. #sm102
@Verilliance A straightforward hub-and-spoke influencer network strategy. Gotta be a way to say that more succinctly, heh. #sm102
@SocialSteve Can be avoided, in theory. But I'd wager that bureaucracies are an inevitable part of being social (on a large scale) #sm102
... And are those necessarily bad things when managing SM? (RT But how soon until hierarchies and bureaucracies start to form?) #sm102
Yeah, more manpower. But how soon until hierarchies and bureaucracies start to form? RT @SocialSteve: A3 it needs to scale w/ humans #sm102
... And are those necessarily bad things when managing SM? (RT But how soon until hierarchies and bureaucracies start to form?) #sm102
@jasonbreed @Syrten Ah okay, that makes a little more sense. #sm102
@Verilliance It's a lovely little city! There's always about 2 degrees of separation here, haha; every1 knows every1! #sm102
@Verilliance It's a lovely little city! There's always about 2 degrees of separation here, haha; every1 knows every1! #sm102
Re: 30 mins > But how long can you actually "train" someone on interacting socially? We've been "training" since we're able to talk. #sm102
@Verilliance Social psychology? Nice, where did you study? 'Tis my undergrad major :) #sm102
@Verilliance Social psychology? Nice, where did you study? 'Tis my undergrad major :) #sm102
Totally. Social psychology ftw RT @Verilliance: ...the human need to be connected...it seems obvious more personalized will trump #sm102
@BethHarte A2: Finding so called communities of interest will be important to some co's. Forums not too daunting a place to start. #sm102
Totally. Social psychology ftw RT @Verilliance: ...the human need to be connected...it seems obvious more personalized will trump #sm102
@BethHarte A2: Finding so called communities of interest will be important to some co's. Forums not too daunting a place to start. #sm102
@MediaCollective Haha yeah, you can only really create the environment for fostering spontaneous content. #sm102
@MediaCollective Haha yeah, you can only really create the environment for fostering spontaneous content. #sm102
@BethHarte Hiring personable, emotionally intelligent ppl who can think fast I'd say is the key to "preparing" spontaneous content. #sm102
@BethHarte Hiring personable, emotionally intelligent ppl who can think fast I'd say is the key to "preparing" spontaneous content. #sm102
@C_Pappas We've solved world hunger and are now working on colonizing Mars. :) #sm102
@Verilliance What about spontaneous content... there's value in that in terms of authenticity I'd think. #sm102
@C_Pappas We've solved world hunger and are now working on colonizing Mars. :) #sm102
@MediaCollective Unless perhaps the product/service is somehow inherent to the mass communication and has mass appeal? Hmm. #sm102
@Verilliance What about spontaneous content... there's value in that in terms of authenticity I'd think. #sm102
@C_Pappas We've solved world hunger and are now working on colonizing Mars. :) #sm102
@BethHarte Many are, but I think early adopters and tech savvy co's are starting to wake up to the cons of Spray and Pray. #sm102
@BethHarte Many are, but I think early adopters and tech savvy co's are starting to wake up to the cons of Spray and Pray. #sm102
@MediaCollective Unless perhaps the product/service is somehow inherent to the mass communication and has mass appeal? Hmm. #sm102
@MediaCollective Unless perhaps the product/service is somehow inherent to the mass communication and has mass appeal? Hmm. #sm102
@BethHarte Many are, but I think early adopters and tech savvy co's are starting to wake up to the cons of Spray and Pray. #sm102
@BethHarte e.g. A small co w/ a high involvement product would probably do better with 1 to 1. Large co w/ low involvement - segment #sm102
@BethHarte e.g. A small co w/ a high involvement product would probably do better with 1 to 1. Large co w/ low involvement - segment #sm102
@BethHarte A1a: There's a perfect "it depends" question, haha. Gotta take everything from co. size to mkting mix into consideration #sm102
@BethHarte e.g. A small co w/ a high involvement product would probably do better with 1 to 1. Large co w/ low involvement - segment #sm102
@BethHarte A1a: There's a perfect "it depends" question, haha. Gotta take everything from co. size to mkting mix into consideration #sm102
Indeed RT @Verilliance: A1: It seems micro-segmentation could include the level of "one" where that one is highly influential #sm102
@BethHarte Yeah, I think micro-segmenting can help ID your key consumers/influencers. From there move to 1-on-1 and deputize #sm102
@BethHarte And the purpose of segmentation is to identify groups, not individuals. Finding leaders within microsegments > strategy? #sm102
@BethHarte A1: Individual communication is technically the finest you can segment, right? Dunno if that insight is all that valuable. #sm102
RT @Marc_Meyer: Ok folks its time for todays #hashtagsocialmedia #102 with your host @bethharte #sm102
RT @Marc_Meyer: Ok folks its time for todays #hashtagsocialmedia #102 with your host @bethharte #sm102
@C_Pappas Haha, I've got pizza and soup... interesting combo :) #sm102
Going to enjoy some lunch with my #sm102 - Apologies for any prolific tweeting for the next hour!
@PandoraTalks For shunning IRL socializing? #sm93
@C_Pappas ... then you've found your passion ;) #sm93
@awsamuel That's what sleep is for. Keeping your brain engaged while awake is very healthy :) #sm93
@gnosisarts The SM chats have been among the very best I've taken part in. 100% worth it if you have the hour to spare every week. #sm93
@gnosisarts On the contrary: the 93rd chat of it's kind :) #sm93
@C_Pappas I have it on my phone, it's a lot less annoying that way. But for the desktop version I think you can change alert settings #sm93
@dariasteigman It might not be possible to hire someone you can immediately trust... depends your hiring constraints. #sm93
@C_Pappas They're still using MySpace, huh? Crazy :) #sm93
@C_Pappas They're still using MySpace, huh? Crazy :) #sm93
@awsamuel Maybe some sort of quota for the day? E.g. come up w/ 5 leads in X amount of time and it's all good? #sm93
Hoping to get back in to some tweet chats this year... starting with the one that I first tuned into: #sm93
@karimacatherine Hahah, true. Not *all* execs are like that though. :) #sm68
@AndrewJDavison Good luck convincing the CMO on that one, haha! #sm68
@TheBlackFin Could have 1 mayor, but 100 deputies (5+ checkins) and unlimited "citizens" (2+ checkins?) -> Reward hierarchy. #sm68
@TheBlackFin Could have 1 mayor, but 100 deputies (5+ checkins) and unlimited "citizens" (2+ checkins?) -> Reward hierarchy. #sm68
I don't like mayor rewards b/c eventually the majority will give up due to fanatics. Prove-you're-checked-in deals? Much better. #sm68
I don't like mayor rewards b/c eventually the majority will give up due to fanatics. Prove-you're-checked-in deals? Much better. #sm68
I don't like mayor rewards b/c eventually the majority will give up due to fanatics. Prove-you're-checked-in deals? Much better. #sm68
@TheBlackFin More than is necessary. Push/fetch alerts help curb checking habits. #sm68
@BlogLuvr29 Mobile enhances the reading of blogs moreso than the writing, I'd say. Unless it's like a photo-submit Tumblr kinda deal #sm68
@BlogLuvr29 Mobile enhances the reading of blogs moreso than the writing, I'd say. Unless it's like a photo-submit Tumblr kinda deal #sm68
@TheBlackFin Does anyone actually use that though? I thought it was neat but half the fun is seeing the app work on the phone. #sm68
@TheBlackFin Does anyone actually use that though? I thought it was neat but half the fun is seeing the app work on the phone. #sm68
@ckieff I had heard about that, but is it really aug reality? I thought it was just using reality to be able to search #sm68
@ckieff I had heard about that, but is it really aug reality? I thought it was just using reality to be able to search #sm68
Augmented reality is intensely cool stuff. If it could react based on mobile/geoLoc... hoo baby. #sm68
@anikethdsouza Yeah when I lose my phone I feel naked. It's weird. #sm68
Augmented reality is intensely cool stuff. If it could react based on mobile/geoLoc... hoo baby. #sm68
@anikethdsouza Yeah when I lose my phone I feel naked. It's weird. #sm68
@nigellegg Is it? In what segments? I'm not arguing the point, just curious :) #sm68
@nigellegg Is it? In what segments? I'm not arguing the point, just curious :) #sm68
@ckieff Although it's impossible to ignore stats like those :) #sm68
I think Android still has the "geek" connotation to it. Apple's all about mainstream, simplistic usage which gives it an edge IMO #sm68
@AndrewJDavison Validation of their own experiences, quite quite often: "oh you think that too? Cool!" #sm68
@andrewmueller Yeah, I mean there's an opportunity for a creative challenge there. Make GeoLoc social, you could take that 2 the bank #sm68
@karimacatherine But like @JohnFMoore said earlier, mobile can help with saturation, which makes social easier/better #sm68
@karimacatherine I think they can be decoupled; e.g. me checking the bus route on my cell phone is mobile, not social. #sm68
Q2) Enable the creation of mini-webs on a WiMax network: I go online and can chat/interact with ~20 people nearby if they want #sm68
@andrewmueller Well the Q was how to integrate SM with mobile; I'm not doubting the potential of GeoLoc only its social... ness :) #sm68
@andrewmueller Those are awesome, but still aren't "social" IMO, still one-way communication right? #sm68
@andrewmueller Well the Q was how to integrate SM with mobile; I'm not doubting the potential of GeoLoc only its social... ness :) #sm68
@andrewmueller Those are awesome, but still aren't "social" IMO, still one-way communication right? #sm68
@JoeKikta For me text is only for communicating with my friends/family. Text ads would really get on my nerves. #sm68
@TheBlackFin The successful marketing of the suite of prior Apple products helped the iPhone stake that claim. #sm68
@JoeKikta For me text is only for communicating with my friends/family. Text ads would really get on my nerves. #sm68
@TheBlackFin The successful marketing of the suite of prior Apple products helped the iPhone stake that claim. #sm68
@stepmorgan Good point. You see drastic 4sq usage differences in a smaller city versus a big one too. #sm68
@JohnFMoore As in building a foundation for the social strategy. I like that. #sm68
I think video/photo sharing w/ mobile has big social implications: being able to share the RIGHT NOW has big emotional ties. #sm68
Making your site mobile friendly is great, but where's the social aspect come in? #sm68
Q1) Geoloc is always a big topic, but how "social" is it really? People take it to now because of the novelty... #sm68
@TheBlackFin Welcome! Are you excited to be hosting? #sm68
@sharonmostyn That could just be an artifact of the network(s) you're plugged into and not representative of the whole! #sm67
@sharonmostyn That could just be an artifact of the network(s) you're plugged into and not representative of the whole! #sm67
@MsBostwick Haha, same! High five! #sm67
@leahsteinbrink That is odd, there should be a "See All" button. I'm not aware of any setting that disables it. Send me the Page link? #sm67
@BlogLuvr29 Fair enough, but what does that look like in terms of actual metrics? Not an easy answer :) #sm67
@karimacatherine I used it to demonstrate success of a revitalization effort: showed sharp increase of page views past a certain date #sm67
@AppleBoxStudios http://hashtagsocialmedia.com/blog/ has all the Qs! Q2: What should you be measuring on Facebook? #sm67
@AppleBoxStudios http://hashtagsocialmedia.com/blog/ has all the Qs! Q2: What should you be measuring on Facebook? #sm67
@felonice Having relevant content elsewhere helps. Like a blog that has a prominent link to the FB Page. #sm67
@felonice Having relevant content elsewhere helps. Like a blog that has a prominent link to the FB Page. #sm67
@marismith I think one of FBML's biggest advantages is Landing Tab customization. #sm67
@leahsteinbrink Why can't they? Theoretically all they would need to see is the list of fellow "fans" to be able to. #sm67
Q1: Quality and properly targeted FB ads are not a bad starting point. #sm67
Q1: Quality and properly targeted FB ads are not a bad starting point. #sm67
*MBA Page #sm67
@marismith One objective we have with our MBA is to foster a community amg current students so as to improve future alumni engagement #sm67
*MBA Page #sm67
@marismith One objective we have with our MBA is to foster a community amg current students so as to improve future alumni engagement #sm67
http://lnkby.me/mM - Why I Like Twitter Chats. 3 big reasons. #sm67 #IMCChat #jobhuntchat #genychat
Q2) Also with the 4G/wiMax networks surfacing, smartphone access w/o big data plans compound the likelihood of people using news apps #sm66
@bdresher I personally check news much more often now that I can pull out my phone on a bus ride, check apps or email newsletters. #sm66
@bdresher You'd have to make it clear as to what FB info can be used for stories... perhaps only content sent in Messages, etc. #sm66
Q1: I've used Twitter to conduct interviews... great experience for interviewee, great response from readers! #sm66
RT @jodiontheweb: Looking forward to @bdreshers tweetchat covering soc med, iPad & loc apps impact on news orgs #sm66 (noon EST) #sm66
Same! These are always good though. :) RT @semantic: Going to try and keep up between work things RT @shelholtz: One minute to go... #sm65
@andrewmueller I don't think it's a matter of honesty, but individualism can cloud our thinking 'bout true reasons we make decisions #sm64
If only psychology wasn't such a young and subjective science, we wouldn't be having these discussions. (We also wouldn't be human) :) #sm64
@AmberCadabra Yeah, the "R" is always pretty convoluted. The more you try to restrain it, the more you risk losing value elsewhere #sm64
@jjaime Haha, ok. Yeah I wouldn't even know how to start trying to figure that out, not right now. Love to hear some theories though! #sm64
@jjaime @Marc_Meyer @AmberCadabra Wait, ROE for RO Engagement or Equity? :S #sm64
@jjaime I'd imagine the path to figuring out that would be even more tricky than the basic ROI... #sm64
@andrewmueller Don't forget that something can be both interesting and actionable! #sm64
@primedayton What if you give them key roles in said experiments? Communal building can lead to powerful advocates and loyalty #sm64
@primedayton What if you give them key roles in said experiments? Communal building can lead to powerful advocates and loyalty #sm64
@redeye Ah, sentiment analysis. That's a whole 'nother can of worms but yes, those kind of examples are good to see. #sm64
This so far is a pretty high level convo, anyone have examples of some data that was collected and able to be used effectively? #sm64
@nigellegg Maybe we can try to teach them :) #sm64
@kenburbary @GetResults I guess the starting point then would be: what are your goals? #sm64
I'd say it depends on the amount of data supplied/available, and what sort of controls are in place... ideally they'd grab it all, no? #sm64
Q1 How about an apology? See: @jaybaer 's article: What BP Can Learn from Umpire Jim Joyce - http://bit.ly/cdR7Gv #sm63
On Privacy: Anyone know if Rally UP ever gained traction? Might still be too new. #sm62
Re: integrating reward programs with LBS - If I could get Air Miles from checking into places I would be ALL over that :D #sm62
@jsandford Remember in Minority Report when the ads responded to Tom Cruise's new eyes? I don't think we're too far away from that #sm62
On Privacy: Anyone know if Rally UP ever gained traction? Might still be too new. #sm62
Re: integrating reward programs with LBS - If I could get Air Miles from checking into places I would be ALL over that :D #sm62
@jsandford Remember in Minority Report when the ads responded to Tom Cruise's new eyes? I don't think we're too far away from that #sm62
@jsandford I can see passive Bluetooth enabled checkins... device in-store sends signal, phone beeps, user "allows," done deal. #sm62
@jsandford I can see passive Bluetooth enabled checkins... device in-store sends signal, phone beeps, user "allows," done deal. #sm62
@jakrose Advanced game elements might look to leverage a more organized consumer advocacy mandate. Put locals "in charge" of products #sm62
@jakrose The game is important in that it carries with it some powerful incentives... real Q is are those the right incentives? #sm62
@ckieff Almost certainly size, but it is hard to pinpoint the cultural impact. #sm62
@30lines 4Sq does have the SMS checkin option, pretty smart of them I thought #sm62
@ckieff For sure. But small increments in size can make a diff. 4Sq usage in Halifax vs 4Sq in Toronto = amazingly different. #sm62
@ckieff It's probably too early and too small now to be able to tell. It might take a big brand making a huge LBS push to see #sm62
@ckieff I think LBS + socmed should be thought of within the overall social strategy, not just as a separate revenue driver / biz unit #sm62
Contest ideas are cool - have a virtual account that randomly checks in... all currently checked in people win something... #sm62
@jakrose Also proper incentive alignment. 4sq "mayorship" rewards are brilliant, IMO. Just needs some tweaking to prevent abuse #sm62
@jakrose If I had an easy answer I'd be out there building it :) Generally: creative integration, e.g. use with Google Street view? #sm62
@jakrose Q1: I think it's a matter of 'when' vs 'if.' And 'how.' It certainly looks like we'll see a lot more LBS in the future #sm62
@jakrose Q1: I think it's a matter of 'when' vs 'if.' And 'how.' It certainly looks like we'll see a lot more LBS in the future #sm62
@Marc_Meyer Indeed. The breadth of topics that sm touches (and can create a spirited discussion around) just proves how impt it is! #sm61
@RepuTrack Yeah, the mea culpa can be powerful (see: Boeing). Lawyers should be edu'd in sm crisis mgmt as well as mitigation :) #sm61
@MaryAnnHalford @techguerilla @CoryOBrien TY, interesting perspectives all around. Ans also depends on bus. environment etc, I think #sm61
Random Q: Which is worse, educated legal vs uneducated mgmt, or the other way around? Which = more bottlenecks, red tape, slowdown? #sm61
@EdHartigan Me too but realistically there has to be balance. Perhaps we must wait until SM is naturally pervasive for best results? #sm61
@EdHartigan Agreed, but I'd be more interested in where you stop (or do you?) #sm61
@lucretiapruitt Yeah I've been told that it's not even possible for there to be actual SM "experts" yet. #sm61
@EdHartigan How much "use" is enough use then? @CoryOBrien is it realistic to able to enforce them to stick with it? #sm61
@JohnFMoore Could it foreseeably go that way though? Are there case studies re: evolution of Search vs Legal we could look to? #sm61
RT @jasonbreed: not sure if its less regulation as it is more education & training of employees across the board. | Worth considering! #sm61
@lucretiapruitt The Legal dept. #sm61
RT @jasonbreed: not sure if its less regulation as it is more education & training of employees across the board. | Worth considering! #sm61
@JohnFMoore Is social media "just another channel"? Or is it a fundamental shift in communication culture? #sm61
@lucretiapruitt The Legal dept. #sm61
@JohnFMoore Is social media "just another channel"? Or is it a fundamental shift in communication culture? #sm61
@techguerilla So guess we'd have to look at just why it is they want you to act that way. #sm61
Q1: As a starting point maybe come equipped with some solid examples of social media success. Real dollars, real ROI #sm61
Ready! #sm61
Ready! #sm61
Can anyone actually cite a study done that shows younger generation upset/think FB is lame? Don't have to get it right now, but later #sm60
Are we sure the avg. user is upset when they hear about it? Could be generation Y/Z culture shift in viewing privacy... #sm60
RT @denisegass: #SM60 Q1 I think it represents a shift in the net. Cost: privacy. Payoff: more relevant info. | I like that viewpoint #sm60
RT @karimacatherine: I will be joining #sm60 in about 2 minutes. Filter me out for 1 hour or better, join the conversation :) #sm60
RT @karimacatherine: @nigellegg : Yes, monitoring is may be one place to sell social media to a company. | e.g. Radian6 #sm59
@Marc_Meyer It's a gravity well that will live in the #sm for business space for quite some time :) #sm59
@danperezfilms Collecting feedback is a straightforward way to track that. e.g. "I heard about this on Twitter first." #sm59
RT @kseniacoffman: @J_Fuji Ha ha I think the phone analogy is from David M Scott ~ heard his talk on @steveology blog |Quite possibly! #sm59
@ckieff Exactly. Saw a good quote the other day, when asked about #smROI, the person responds with "what's the ROI of your phone?" #sm59
How vague do you think you can get with #smROI? It can be very hard to peg down - clear cut #s are all but impossible to provide. #sm59
@jaffejuice Thanks for hosting! It was a great experience :) #sm59
Re: convincing reluctant management: Examples, examples, examples. IMO. (Examples of success and what happens if you ignore it) #sm59
@jaffejuice You should really be able to apply your ADIA to employees pretty much the same way you do customers. Bring them closer #sm59
& #sm educated:aware of the pitfalls RT @MikeFraietta: Q3: Employees need to be the kind of ppl that truly WANT the customer to win. #sm59
& #sm educated:aware of the pitfalls RT @MikeFraietta: Q3: Employees need to be the kind of ppl that truly WANT the customer to win. #sm59
@JohnFMoore Indeed. It is important to plan to integrate trad. media with #sm to be successful. Too easy to become infatuated with #sm #sm59
Esp. w/ Twitters new Biz platform! RT @techguerilla: @jaffejuice the ability for large companies to "act small" has never been greater #sm59
A2b: Connect offline and online experiences. 4square is an obvious example. Treasure hunts, flashmobs, organizing events via FB, etc. #sm59
A2b: Give them something to talk about - be topical in your mktring campaign, put out a risky POV or opinion - be "tactfully edgy" ;) #sm59
@paulgailey Defining it is part of the challenge:) But yes-token economies, acknowledgement like @jaffejuice said, (link 2 their blog) #sm59
@jaffejuice Creative incentives and 'small asks' as a starting point #sm59
@jaffejuice Creative incentives and 'small asks' as a starting point #sm59
@paulgailey Defining it is part of the challenge:) But yes-token economies, acknowledgement like @jaffejuice said, (link 2 their blog) #sm59
@andrewmueller Agreed, deputizing your community and your advocates is an important tactic, customer or not. #sm59
I like the #flipthefunnel model. In a larger context that recognizes trad. media, I picture smaller trad.funnels feeding the flipped 1 #sm59
@andrewmueller Agreed, deputizing your community and your advocates is an important tactic, customer or not. #sm59
I like the #flipthefunnel model. In a larger context that recognizes trad. media, I picture smaller trad.funnels feeding the flipped 1 #sm59
This will be my first time taking part in one of these! I'm pretty pumped! :) #sm59
