#socialmedia Profile

RT @Marc_Meyer: FYI, Todays #socialmedia chat focuses on social, the customer, & brands during the holidays. Your host? @KaryD #sm139

It can be tough to find balance between "being real" and "not saying anything that could hurt you" #sm138

RT @stevebgunn: Agreed RT @neicolec: SM creates a cultivated image of individuals or companies. Not false, but carefully manicured #sm138

RT @Marc_Meyer: How does an introvert leverage social media for business? Find out w/ your host @lisapetrilli @ todays #socialmedia tweetchat #sm138

RT @webby2001: If you view social indices as a shortcut to a starting point, and not a shortcut to the finish, then they are useful. #sm136

@webby2001 I think you misunderstand. Take any index, even the Consumer Price Index, and people will debate it's value. #sm136

@webby2001 Indices may be math, but isn't their value a qualitative decision?.... #sm136

@chuckhemann I think that qualitative aspect is usually where things get fuzzy and people start questioning the value #sm136

RT @KatFrench: Worth repeating @jgombita "employee stupidity is pretty much platform agnostic(Could be spouting off in the cafeteria) #sm132

RT @martinjason: Why does Klout seem to creep into our discussions so often? #sm132 is too good for Klout. #sm132

@benilfeld But like what college you went to, people get fixated on individual items. Is Klout worth fixating on? #sm132

@benilfeld But is it accurate, or even matter? I would question somewhat it's relevancy to hiring someone... #sm132

The High Ground RT @moranashley: Happy employees will stick around. Empower them 2 help yor brand & their brand & its win/win. Right? #sm132

@dariasteigman Absolutely. It's always been about building relationships. The only difference is the extension onto the web #sm132

They can relate RT @inthekisser: most of "thought leaders" out there R assoc w/a brand. a personal brand can add firepower overall #sm132

You can't separate you from you. Your personal "brand" is intertwined w/your company for as long as you're employed by them. #sm132

@jasonbreed Altho like the real-time convos on Twitter, sometimes it's unrealistic & convos spread across hours or days. I'm OK w/it #sm132

@inthekisser It was for the examples given and for many of the mistakes made. #sm132

Of course, you could just not say anything you wouldn't say in public on any account.... #sm132

Easiest way RT @inthekisser: A1: In terms of mobile, I keep my brand handle and my personal handle connected to different apps #sm132

RT @KatFrench: If you do it right, personal+professional make for a tasty cocktail. Do it wrong & you get a TMI hangover. #sm132 #sm132

RT @KatFrench: Do you blur the lines between personal & professional in social media? Let's discuss it. #socialmedia #sm132

Thanks to all for a great convo today! Thanks especially to @arikhanson for moderating & a great framing post/topic #sm131

RT @megfowler: If you don't tell a child that the stove is hot/ouch, just smacking the heck out of them makes them remember the slap, not the hot. #sm131

@lttlewys I'm not sure a 3-part blog series could be classified as just "starting the conversation".... #sm131

Like #FURagu? RT @arikhanson: @lttlewys wasnt blaming them 4 calling out the brand. Just saying the degree seemed execessive in spots #sm131

@arikhanson But do CC, Jason, etc really need more attention? Pretty well known already in SM circles. Looking for bigger splash? #sm131

Like #FURagu? RT @arikhanson: @lttlewys wasnt blaming them 4 calling out the brand. Just saying the degree seemed execessive in spots #sm131

@lttlewys I'm not sure a 3-part blog series could be classified as just "starting the conversation".... #sm131

RT @megfowler: If you don't tell a child that the stove is hot/ouch, just smacking the heck out of them makes them remember the slap, not the hot. #sm131

Thanks to all for a great convo today! Thanks especially to @arikhanson for moderating & a great framing post/topic #sm131

RT @Marc_Meyer: Wow that went extremely quick! WTH! Many thanks 2 @seanmcginnis for agreeing to lead todays #socialmedia tweetchat! #sm130

RT @martinjason: And SEO people need to adopt Social or be left out of the game. Im afraid SEO ppl will choose quantity over quality #sm130

@SeanMcGinnis Freudian slip? #sm130

@SeanMcGinnis So then one black box buying another black box to validate said black box would make sense, right? #sm130

@martinjason Perhaps. Can we suggest they hire me too? :) #sm130

Wouldn't surprise RT @Ken_Rosen: So buying Klout? RT @martinjason: Google looks 4 "sense" of authority w/in content when rank results #sm130

RT @SeanMcGinnis: I think a community manager is a great way for brands to influence discussion in social and impact search results #sm130

Agree RT @martinjason: Might B nice 2 have a switch 2 turn off social search, when you just want a more objective search results page #sm130

@annabelleblue Oh, I'm sure she'll be +1'ng away soon with everyone else #sm130

RT @martinjason: Social infused in2 Search gets closer 2 solving lifelong issue that eluded Search. Search was 2 impersonal before #sm130

RT @Marc_Meyer: Perhaps the next iteration of search is social validation of search results #sm130

RT @rliberni: @JoeKikta the #edchat archive http://t.co/0vWNBvb & blog posts http://t.co/yLcKb1r some changes being made at present #sm126

Thanks everyone for an interesting debate/discussion. More to discuss here, definitely. Special thx 2 @steveolenski for moderating #sm126

@Marc_Meyer What's the link? I think I know someone willing to contribute #sm126

There was an #edchat, but it doesn't look active: http://t.co/JOSEpUp Also, #lrnchat mentioned #sm126

I think there is a chat for educators, no? Checking spreadsheet.... #sm126

@DRMGListens Please elaborate. Why irrelevant? #sm126

@steveolenski That is a little scary. I'm all for educating on tech, but that's a little much #sm126

school-controlled? RT @Marc_Meyer: I say that anyone under the age of 15 doesnt need 2 B on a social network unless school related #sm126

Yes, how and who? i don't have a good answer. Who monitors the people monitoring? Room for abuse any way you slice it #sm126

@resq2143 Not regulate, but educate. You're right. They can't control. Just like they can't control private meetings or phone convos #sm126

@steveolenski That's where the parents and school need to come in. Have to educate about online behavior and SM. Most know more tho.. #sm126

@BarryBirkett True, but if student initiates they imply they R willing 2 take on the risk. At least that's how they should write it #sm126

@Ken_Rosen I'm not sure about "secrecy". You'd have to define what that means, but a certain amount of privacy/discretion expected #sm126

@BarryBirkett My problem w/that is that students may be willing to open up via SM when they otherwise wouldn't #sm126

@Ken_Rosen @BarryBirkett Only problem w/"secret" or "hidden" is there is no opp for privacy when needed. What of guidance counselors? #sm126

I agree that teachers need to be responsible for their own conduct. Whether SM or not there is always an opp for abuse #sm126

Thanks to everyone for the discussion and especially @webby2001 for moderating today's #sm118

RT @techguerilla: @webby2001 In all this measurement discussion, Id just like to say dont undervalue *educated* gut feelings #sm118

I kinda hate that argument. You still prioritize how you utilize each. RT @themaria: Whats the ROI of a phone? Email? #sm118

@webby2001 You have to consider opportunity cost. Have to prioritize your activities, especially as a SMB. All have limited resources #sm118

@webby2001 Can't take credit. @themaria came up w/that one. The same problem many cos have w/SM. Where's benefit to the interaction? #sm118

RT @themaria: @webby2001 The main problem is that theres a poor / nonexistent feedback loop. Hows my survey leading to change? #sm118

RT @dariasteigman: Clerks R asking 4 zip codes & phone #s tht ppl wont give. Better 2 ask abt something relevant 2 the customer #sm118

RT @jasonbreed: U may think U have an offline biz, reality is everything is online in sum way now. becomes competitive differentiator #sm118

Thanks to everyone for a great chat today and especially @chuckhemann for moderating #sm116

RT @techguerilla: My POV: People R willing 2 look the other way 2 an astounding degree if it means they can keep something they want #sm116

RT @techguerilla: @chuckhemann 1:1 Mktg means you cant scale to traditional mktg volumes. Advocacy is only path forward. #sm116

RT @TheTimHayden: most SM efforts should start in focused passion points: forums, user groups....NOT mass "social" channels. #sm116

RT @chuckhemann: this is why I wonder why we dont look for opportunities within user forums. smaller, but more of a fit oftentimes. #sm116

@dariasteigman Yes, that's part of it. Many relationship-centric ppl get on FB for the family photos and friend interaction #sm116

2 a certain degree, yes RT @chuckhemann: Good point raised by @ianrbruce - is it that Facebook just draws the more trusting people? #sm116

RT @DigitalSherpas: FB is a platform mainly 4 personal relationship maintenance, Twitter/forums for relationship seeking & building #sm116

I think saw some research that said Twitter users more influenced by brands than average FB user. Smaller grp, but influencers? #sm116

RT @andrewmueller: .@chuckhemann In fact, content I get on Twitter is more "trusted" because I follow people who provide value #sm116

How many of your friends posts in your News Feed are talking about brands? For me, not many #sm116

@chuckhemann For your friends, I'd say yes. For brands, not so sure. #sm116

How many of your friends posts in your News Feed are talking about brands? For me, not many #sm116

@chuckhemann For your friends, I'd say yes. For brands, not so sure. #sm116

@TheTimHayden I can't agree with that. Privacy is intimacy. Less privacy means less intimacy. @NealWiser #sm116

Is this changing? Privacy issues? RT @NealWiser: ppl R more trusting on FB. I believe its b/c they think theyre in safe environment. #sm116

I think there are multiple tiers for most ppl on FB. Diff reasons 4 connecting w/different people. Different depths of relationships #sm116

The "Like" is no guarantee it will translate into anything. Have to cultivate after the Like #sm116

@chuckhemann You're more likely to give it credence if a friend suggests, but just Ads, no. Depends on how close the friend too #sm116

RT @tamadear: @JohnFrost Id suggest that the brand was *always* in the hands of the customer. Social forced cos to be aware of that. #sm115

RT @JohnFrost: Multiple people managing one brand requires checks and balances to ensure consistency and non-duplication of content #sm115

RT @LisaDJenkins: Q1 #sm115 My clients are closely tied, so duplication of content is both a blessing and curse. #sm115

RT @JohnFrost: Combo. RT @tamadear: @JohnFrost Personal or professional, John, or a combo? #sm115

Thanks everyone for the chat today and @jasonfalls for moderating/stirring up the conversation #sm114

@JasonFalls It's the "bright new shiny object" of the moment? Easy to get distracted #sm114

RT @cloudspark: until FB opens their data 2 independent verification, we're never assured of what their numbers really mean #sm114

RT @JasonFalls: think publicly available FB data is overwhelmingly biased. Fans posting on public walls are typically fans. Pos bias #sm114

If it's an actual impression RT @JasonFalls: @NealWiser @drewhslater Maybe, but impressions can add up to influence awareness. #sm114

U have 2 find insight RT @JasonFalls: But I still dont trust computers2 find the nuggets I often find when looking at the data myself #sm114

RT @jgombita: Anyone who automates their recommended reading "curation" (based on 3rd-party platforms/tribes) soon will not B trusted #sm114

RT @ken_rosen: Worth reading.. RT @Britopian: RT @amoyal: @Britopian My defn of brand engagement: http://bit.ly/jHHere #sm113

Thanks to everyone for an interesting, thought provoking discussion and @britopian for moderating today's #sm113

ANY biz transfmtn RT @ken_rosen: Has to B.. RT @Britopian: @Marc_Meyer Culture Change = number 1 key 2 social business transformation #sm113

RT @Britopian: in my mind, i think its more about leadership/culture change. technology only works if there is empowerment/change #sm113

@Marc_Meyer But what if you have a Cartoon avatar? :) or an avatar with your own logo... #sm113

RT @dariasteigman: A2 Cant lose sight of fact that best cos. have always been social. Think: favorite restaurant, corner store... #sm113

Anybody else seeing long delays in posting? #sm113

RT @Marc_Meyer: Except that in some cases the communities are there for non-social biz-they just havent been engaged #sm113

Also, retaining quality employees & customers RT @stevemassi: q2 - needs for collaboration/innovation and getting closer to customer #sm113

I think you can get more out of being a Social Brand if you are also a Social Business. #sm113

@techguerilla It almost always is and I always get value out of conversations with you #sm111

Thanks to everyone for a great chat and @techguerilla for moderating today's #sm111

@MediasRes #usguys? Not familiar #sm111

RT @techguerilla: As we close in on the hour. Seek advocates not influencers. Context is critical. If its easy youre doing it wrong. #sm111

@MediasRes #usguys? Not familiar #sm111

@MediasRes @randygiusto Who are some that still seem to be able to manage to be engaging, despite huge throngs of followers? #sm111

@MediasRes That can be tough to manage, I'd imagine... :) @eliingraham #sm111

Always the case RT @techguerilla: Influence measures can B a starting point, but human analysis provides the insight. Insight=Success #sm111

@ckieff I wouldn't trust her opinion on music, but that's my individual taste... #sm111

@techguerilla It's called Doing Things Right. Don't look for a Magic Pill or Silver Bullet. #sm111

Agreed RT @techguerilla: Problem is advocate programs are hard, take time, consistent upkeep. So what? Success is supposed 2 be easy? #sm111

RT @techguerilla: What U want is 2 foster a pool of advocates. Provides scale, at pt of need, prior trust, & proven drivers of action #sm111

Agreed RT @techguerilla: Problem is advocate programs are hard, take time, consistent upkeep. So what? Success is supposed 2 be easy? #sm111

RT @techguerilla: What U want is 2 foster a pool of advocates. Provides scale, at pt of need, prior trust, & proven drivers of action #sm111

RT @neicolec: ...Klout is just the beg. Too simplistic to be useful for a business trying to decide which influencers to work with. #sm111

@EliIngraham Did THEY know it? #sm111

RT @techguerilla: So lets put a few things together. You need influence at the point of need & you need prior trust.... #sm111

Some element of truth there RT @susanborst: Tools helpful overall. Right or wrong, numbers help sell wary execs on #SM. #sm111

@EliIngraham That is a little strange, but not totally surprising... #sm111

@techguerilla Objective from the viewpoint of using data, but subjective from the viewpoint of what's important/relevant to influence #sm111

@EliIngraham That is a little strange, but not totally surprising... #sm111

@techguerilla Objective from the viewpoint of using data, but subjective from the viewpoint of what's important/relevant to influence #sm111

RT @Marc_Meyer: @mediasres They have subjective value #sm111

From a raw score standpoint, I'd say No, but if you go inside the numbers and look at topics, people, etc, Maybe #sm111

RT @NealWiser: @techguerilla Degrees of influence is directly related to how far down the conversion funnel you can drive people. #sm111

Reach is just about Potential, right? You MIGHT reach those people. If you have contextual influence, you do #sm111

@techguerilla So, I guess timing is everything for a contextual influencer. That's where you need your 500 vs 500K #sm111

RT @randygiusto: Targeted/focused reach matters RT @techguerilla @NealWiser So reach doesnt matter? :) #sm111

RT @jasonbreed: 1 min to @techguerilla smackdown on #socialmedia Influencers. Join the convo follow #sm111

RT @michelletripp: Spent 90s trying 2 figure out how 2 make consumer feel w/ innov words & pics, now focused on innovating experiences #sm96

@Marc_Meyer Agree, that managing expectations is always key. "Under-promise and Over-deliver" #sm96

RT @C_Pappas: The promise & the experience should support each other. Consumers may buy on the promise but come back based on exp #sm96

@ambercleveland Yes, good conversation today. Probably could talk about that subject for hours. #sm86

@sharonmostyn Sometimes being singled out is good...I think. :) @marketingatom #sm86

Thanks to all for a great chat today and @ckieff for moderating #sm86

Thank to all for a great chat today and @ckieff for moderating #sm86

RT @ckieff: In B2B you help them demonstrate how they are saving the company money/time/expense. Illuminate the benefits 1by1 #sm86

Patience difficult in sales culture RT @ken_rosen: admittedly impatient, but getting ball rolling w/ B2B advocates seems challenging #sm86

Hard 4 some 2 grasp RT @ckieff: One important thing, you ENABLE your advocates to carry your message. You cant make them do it. #sm86

Stealing RT @marketingatom: I would do private twitter account w/ special links 2 relevant updates that they could share.Only 4 mavens #sm86

@sharonmostyn You're making me blush... #sm86

Think about what's in it for them. Is there value for them to spread the word? #sm86

@ckieff Have a message worth spreading? #sm86

RT @CoryOBrien: @JoeKikta Exactly! And if its not, then you can set up events to make it happen. #sm86

RT @CoryOBrien: Give advocates tools 2 make job easier. Great example wht Bose did w/ their headphones. Gave cards 2 hand out #sm86

@CoryOBrien Your point was a good one though. Networking events, Chamber events, Ignite, TEDx, etc. Stuff is happening in your area #sm86

Maybe not tweetups :) RT @CoryOBrien: 4 offline advocates, wht abt tweetups, meetups & like? Good way 2 meet fans/advocates offline #sm86

Are there any true "offline" advocates. Most are still interested in signing up for email lists if given incentive, right? #sm86

@ckieff Credibility is the key. Even if they have a small audience, if they're credible then they are valuable as an advocate #sm86

RT @andrewmueller: Awesome Chat today, Special thanks to @MackCollier for moderating + @jasonbreed @marc_meyer our gracious hosts #sm85

@danperezfilms It's not your disagreement, but your tone in responding to people and not offering any alternative approach/solution #sm85

RT @MackCollier: Am I the only one noticing that we have very few examples of companies that do a good job of social media engagement? #sm85

Almost always RT @andrewmueller: customers that advocate for a company are often more credible than the company itself #sm85

RT @sharonmostyn: Exactly! RT @clarqui: free stuff might get you to take a look but engagement will keep you coming back #sm85

@geekbabe And I'm sure your co-workers appreciate you working, and showering :) #sm85

@MackCollier I agree. Have talked to people in person that read something I posted, but never commented. It still had an effect #sm85

RT @khaughwout: @JoeKikta If a comment is made on the internet and Google doesnt find it, did it really make a sound? :) #sm85

@geekbabe Ha! You could post every day, stating that you are actually still alive! #sm85

@paulgailey So, Re-purpose or Recycle previous successes? #sm85

@khaughwout What if Google Alerts tells you no one is talking about you?... #sm85

@KTcaroline Do you ever feel like no one is out there when you ask questions and don't get a response? #sm85

Not always easy RT @MackCollier: @skooloflife Ok good idea, but how do U figure out who 2 engage with, and figure out where they are? #sm85

RT @MackCollier: Guys we are about to get started, today discussing how to build engagement with social media! #sm85

RT @quality1: @JoeKikta Just FYI Interesting article on FB privacy: Would You Hire Mark Zuckerberg as Privacy Officer? http://bit.ly/bHejeb #sm84

@quality1 Thanks for that article! #sm84

RT @Marc_Meyer: Twitter issues notwithstanding at the end there, I want to thank @ccarfi and everyone for joining in today. #sm84

RT @quality1: @JoeKikta Just FYI Interesting article on FB privacy: Would You Hire Mark Zuckerberg as Privacy Officer? http://bit.ly/bHejeb #sm84

@quality1 Thanks for that article! #sm84

Twitter is, by nature, completely public. Facebook is supposed to have a level of privacy built in to where only friends can see info #sm84

On privacy, every user has a right 2 expect a certain level of privacy in line w/"spirit" of the network. This is where FB falls down #sm84

Twitter is, by nature, completely public. Facebook is supposed to have a level of privacy built in to where only friends can see info #sm84

@ken_rosen @ActiveIngreds I think every case is unique, but need to utilize some combo of empathy and reason #sm84

@ken_rosen Yes, agree that time can = reason. How do you combat, with reason? #sm84

@ccarfi Define "own". Are we talking about privacy or that our posts "define" us? #sm84

@ken_rosen Yes, agree that time can = reason. How do you combat, with reason? #sm84

RT @ccarfi: back in the day, one had to write a letter, try to get HQ on the phone, pen letter to the editor, now...just do it. #sm84

Pissed off customers can now complain immediately to the world via their mobile devices. Filter of time has gone away #sm84

Our friends don't even need t2 B like us. We just need 2 know them well enough 2 understand their perspective 2 utilize their opinion #sm84

@andrewmueller In some cases we relate more t2 our friends. We dont know the reviewers. It's like movie reviewers: Often too high brow #sm84

RT @andrewmueller: A1 why do we think our "friends" have better information than experts who have been reviewing products forever? #sm84

And not all of it true RT @andrewmueller: @ccarfi No kidding, there is more information 2 weed through & this can B time consuming. #sm84

@ccarfi I'd say it's lengthened it for some people. Depends on your makeup. #sm84

A little of both RT @andrewmueller: Im not sure if the social web creates a more informed or misinformed customer, what do you think? #sm84

Did we really have a social customer in 2004? A few bloggers and some people that participated in forums. Much more diversified now #sm84

RT @andrewmueller: Come join the conversation: the Social Customer, what Brands need to know, w/ @ccarfi @jasonbreed + @marc_meyer #sm84

Thanks to all for a great chat today and @socialmediadel for moderating #sm83

RT @shellykramer: I dont think you just let cust define ur brand. Provide them w/ content that helps shape brand identity #sm83

Thanks to all for a great chat today and @socialmediadel for moderating #sm83

RT @shellykramer: I dont think you just let cust define ur brand. Provide them w/ content that helps shape brand identity #sm83

@iMediaMichelle But you're not naming names? :) #sm83

RT @ericglazer: as it relates 2 content, often a missed oppty in b2b, "bring your customers together 2 discuss shared challenges" #sm83

RT @andrewmueller: Q2 Strategies can be nested and must work together content within communications withing marketing within business #sm83

RT @CoryOBrien: 1st, understand what your goals are. Then, create a strategy that aligns those goals w/ the goals of your audience #sm83

@primedayton Is PR really just one way though? You have to understand the landscape into which you're pushing your messages #sm83

RT @PrimeDayton So many cos are socially stubborn. Ex. They dont like Twitter, so even tho their audience is there, they arent. #sm83

@elhoust So, content "strategy" is really just your link to your overall goals/strategy to properly execute creating content, correct? #sm83

Is creating good content really strategy or just good execution of your overall marketing strategy? #sm83

@acmontgomery Should be an interesting topic today! #sm83

RT @SocialMediaDel: Hey there, its Linkedin Queen moderating. Lets get talking about social media content strategy. Ready to rock? #sm83

Thanks to everyone for a great chat and @jasonbreed for moderating #sm81

RT @jasonbreed: how about a response mechanism - when people submit, updates on status, communicating ideas implemented and results #sm81

RT @samraatkakkar: @jasonbreed a culture that resonates to every action, process , individual in the environment #sm81

Developing true partnerships with suppliers & employees is part of what propelled Japanese automakers past US automakers #sm81

RT @ken_rosen: Rsrch asserts this is "Ultimate Question" RT @marketingatom: @AppleBoxStudios What they say to their friend about you #sm81

@jasonbreed I don't think the public cares that much about sense of ownership. Give them what they want & they're happy #sm81

RT @marketingatom: U shld always have some1 2 play devils advocate when it comes 2 new ideas. save billions & many brands reputations #sm81

Like this approach. Listen, then use RT @jasonbreed: Ciscos I-Prize took ideas 4 new biz w/out pubilc voting. was core 2 their future #sm81

Does anyone worry about competitors when talking about ideas in public? #sm81

Ugh... RT @jasonbreed: @AppleBoxStudios lets hope so! any Steelers in th house? #sm81

RT @augieray: For those who participated in today's #SM80 tweetchat: My blog post "Why Are Social Behaviors Plateauing?" http://ow.ly/2OR3d

@augieray "verbal scrum". I like that. #SM80