Thanks to @johncass for moderating today's chat #socialmedia #sm51
RT @johncass: Keys to implementing a good engagement strategy, research, listen, triage, response, and QC #sm51
Q3. I think someone I follow once said it boils down to this: "be helpful" #sm51
RT @johncass: @Marc_Meyer content is important, but I think U have 2 have a good community management strategy, or engagement strategy #sm51
RT @techguerilla: I view agencies/consultants as a proxy to the brand, if published as a company stance vs. individual I say fine #sm51
RT @AndrewMueller: .@johncass Isnt it the relevance, accuracy, honesty, transparency, of content really what matters? #sm51
@dc2fla agreed. @marc_meyer had asked if knowing the content was from other source waters down the message #sm51
@kmskala @marc_meyer As long as youre curating the info, youre still providing a service, so I think not all content need b original #sm51
RT @andrewmueller: .@kseniacoffman all your content does not need to be original, collect, curate, create, (see my last tweet) #sm51
RT @KathyHerrmann: Need to decide ur strategy. If ur seeking 2 B thought leader, then U need 2 B proactive abt setting content agenda #sm51
RT @chrissfife: ...it is bit of chicken/egg. I research who my aud is, what they want/need, dev cont that will eng them #sm51
RT @kdpaine: RT @jasonbreed: Looking 4 recap of todays chat on Sentiment Analysis? its here http://hashtagsocialmedia.com/event/47 #sm47
Thanks to @kdpaine for hosting a very interesting and spirited conversation today #sm47
@nigellegg Often whiners are your smallest customers and if they suck up all your time they may NOT be worth keeping, in my experience #sm47
Competitive Analysis RT @kdpaine: @CoryOBrien I want to know what the competition is doing that delights customers that Im not doing #sm47
@nigellegg I disagree. Most of those types aren't influencers and therefore shouldn't affect too much #sm47
RT @kdpaine: @correlationist I think it is far more important to look for and track trends in complaints than respond to every one #sm47
@kdpaine Definitely have to separate legitimate complaints from whiners/name-callers #sm47
So, It Depends. RT @EdHartigan: @JoeKikta @billrice dont think you can respond to every complaint. got to pick your battles #sm47
@MaryAnnHalford Last night I agreed with U, but maybe need 2 look at overall trend like MS & "blue screen". B proactive & fix 4 future #sm47
@billrice That goes back to a Q someone posed to me last night? Is it worth responding to every complaint in SM? Why? #sm47
@billrice That goes back to a Q someone posed to me last night? Is it worth responding to every complaint in SM? Why? #sm47
How does MS analyze the sentiment of this?: RT @kdpaine: #sm47 classic microsoft moment. Blue screen crash in middle of #sm47
RT @jasonbreed: OK, so automated doesnt work, so how can an org scale to meet objectives? #sm47
@sharonmostyn @karimacatherine If you don't process and utilize, then why bother measuring? #sm47
RT @kdpaine: @tomob #sm47 is advocacy the goal, or revenue? or membership? doesnt it depend on the type of organization? #sm47
RT @rmpapag: #sm47 Org Goals must be defined 1st. Then you can apply lesson learned from data review and sentiment analysis. #sm47
On a positive side, if you always wanted to buy a Toyota, but couldn't afford the premium prices, I imagine they'll be coming down... #sm47
On a positive side, if you always wanted to buy a Toyota, but couldn't afford the premium prices, I imagine they'll be coming down... #sm47
With Toyota they'd have to look at anything that indicates people think they're handling the crisis properly as positive/best case #sm47
Is automated reliable? RT @kdpaine: @Marc_Meyer #sm47 so how do automated sentiment analyzers figure that out? #sm47
Thanks to @pgillin for hosting today and providing some great insight #socialmedia #sm46
Thanks to @pgillin for hosting today and providing some great insight #socialmedia #sm46
Thanks to @pgillin for hosting today and providing some great insight #socialmedia #sm46
Think Trad Media will morph (eventually) and New Media will continue to complement and grow. #sm46
RT @andrewmueller: RT @brandcowboy: @AndrewMueller At the heart of any choice to trust is imputed motive. #sm46
RT @andrewmueller: RT @brandcowboy: @AndrewMueller At the heart of any choice to trust is imputed motive. #sm46
@kwidrick Can't always depend on the internet for all your fact-checking/info gathering. Still run into issue of what to believe. #sm46
RT @conniereece: @kwidrick But individuals dont have the resources to do in-depth investigative reporting. #sm46
RT @conniereece: @kwidrick But individuals dont have the resources to do in-depth investigative reporting. #sm46
RT @andrewmueller: Tweeter standard of what is worthy of passing along has been biased by whether they judge that it will be RTd #sm46
RT @andrewmueller: Tweeter standard of what is worthy of passing along has been biased by whether they judge that it will be RTd #sm46
RT @andrewmueller: Tweeter standard of what is worthy of passing along has been biased by whether they judge that it will be RTd #sm46
RT @andrewmueller: Tweeter standard of what is worthy of passing along has been biased by whether they judge that it will be RTd #sm46
RT @andrewmueller: Tweeter standard of what is worthy of passing along has been biased by whether they judge that it will be RTd #sm46
RT @andrewmueller: Tweeter standard of what is worthy of passing along has been biased by whether they judge that it will be RTd #sm46
Always that profit motive which makes us Q RT @chrissfife: A2: Possibly, but transp & trust are major hurdle 4 many biz 2 begin with #sm46
@pgillin I don't think you can utilize a formula to determine trust, so humans will always be necessary for curating #sm46
@pgillin I don't think you can utilize a formula to determine trust, so humans will always be necessary for curating #sm46
@rustyspeidel In music, is it loss of quality control or loss of homogenization of art? #sm46
@rustyspeidel In music, is it loss of quality control or loss of homogenization of art? #sm46
@rustyspeidel In music, is it loss of quality control or loss of homogenization of art? #sm46
@MaryAnnHalford Who do you trust to be an online curator?.... #sm46
@MaryAnnHalford Who do you trust to be an online curator?.... #sm46
RT @pgillin: Accuracy issue is interesting. Some ppl dont care much about accuracy if the source reflects their opinion. #sm46
RT @pgillin: Accuracy issue is interesting. Some ppl dont care much about accuracy if the source reflects their opinion. #sm46
RT @klippe: RT @rustyspeidel: What made news orgs valuable is their depth of expertise, historical knowledge, and sense of context. #sm46
RT @klippe: RT @rustyspeidel: What made news orgs valuable is their depth of expertise, historical knowledge, and sense of context. #sm46
@pgillin I hate basing trust on a popularity contest #sm46
New voices stimlte ideas RT @bdresher: Proliferation of NM allows users 2 discover content they may not have discovered otherwise. #sm46
New voices stimlte ideas RT @bdresher: Proliferation of NM allows users 2 discover content they may not have discovered otherwise. #sm46
New voices stimlte ideas RT @bdresher: Proliferation of NM allows users 2 discover content they may not have discovered otherwise. #sm46
New voices stimlte ideas RT @bdresher: Proliferation of NM allows users 2 discover content they may not have discovered otherwise. #sm46
Great conversation today and thanks for switching the hashtag. Def cut down on noise. Thanks to @jasonfalls for hosting #sm32
Great conversation today and thanks for switching the hashtag. Def cut down on noise. Thanks to @jasonfalls for hosting #sm32
@JasonFalls "If money is no object" then justifying thru ROI... #sm32
@JasonFalls "If money is no object" then justifying thru ROI... #sm32
@JasonFalls Didn't you just contradict yourself within that question? #sm32
#FF originally 4? RT @edeckers Instead of Twitter lists & #FF, why not give #Tweetimonials? 140 chars of WHY U really like 1 pers #sm32
@edeckers You mean, CLAIM to have made money.... #sm32
@edeckers You mean, CLAIM to have made money.... #sm32
RT @Marc_Meyer No matter who or how many people you follow, their updates are unpredictable and at any time could be "noise" #sm32
@Marc_Meyer Agree. I use TD groups. There will always be some noise though. It's the nature of humans :) #sm32
RT @JasonFalls: @Marc_Meyer I do think lists improve the signal to noise ratio, but Ive had them in TweetDeck for months. #sm32
RT @JasonFalls: @Marc_Meyer I do think lists improve the signal to noise ratio, but Ive had them in TweetDeck for months. #sm32
@Marc_Meyer I think following more people broadens your "net" and helps you "catch" more great ideas/convos. #sm32
RT @JasonFalls: @smurdoff And if your value is coming from someone outside your company, youre eventually dead in the water ... IMO. #sm32
@JasonFalls I think they're in trouble long term if they can't come up with something better than lists. Will never monetize for 1 #sm32
I'm not sure I see much value in lists. Have my groups in TD and us #FF, search and normal convos to find people. Good enough for me #sm32
Cocktail Parties can be very useful or very shallow. Depends on who's attending. That's why it's important who you follow #sm32
RT @Marc_Meyer: ...twitter has replaced my RSS because I Know the sources of info THAT much better. The people I follow are my filter. #sm32
I try to keep this to a min.. RT @JasonFalls: @edeckers Destroy? Probably not. Damage? Sure. Drunk tweeting can lead to that. Heh. #sm32
RT @ckieff: Too often u look at a cos tweet stream & its all outbound links & promos. Never any "@" msgs. No convo= no relationship #sm32
@jonnytee The question is the reach of those influencers. How to estimate? Can you? #socialmedia
Although it's gained some popularity there are still many that try and don't stick with it and many don't understand at all #socialmedia
@aaronstrout Thanks for hosting today! #socialmedia
@aaronstrout Thanks for hosting today! #socialmedia
RT @andrewmueller: Automation in getting media on social media platforms is good, automated responses, DMs, etc. are not good #socialmedia
RT @andrewmueller: Automation in getting media on social media platforms is good, automated responses, DMs, etc. are not good #socialmedia
RT @aaronstrout: personally, data capture should be highly automated but setup/response requires human touch #socialmedia
Sort of goes against "social" right? RT @Marc_Meyer: SCRM has to be careful in not automating too much of the conversation. #socialmedia
Facts lack personality RT @Marc_Meyer: The irony? You have all this CRM data on customer, but u follow on Twitter 2 get 2 know #socialmedia
@shinng Isn't capturing the entire conversation problematic from a practical standpoint? #socialmedia
RT @The_Real_Atom: The key to quality SCRM is keeping the customer happy while tracking their value through the sales process #socialmedia
RT @Marc_Meyer: for me the easiest answer might be saying that it adds a dimension of personality to somewhat dry personal data #socialmedia
RT @LeeAnne_Orange: going into chat about #socialmedia feel free to filter me. or better yet, join us!! #socialmedia
.@Marc_Meyer I disagree, diff voices tell same story from diff POV. Allows for better understanding by targets #SOCIALMEDIA (via @ckieff)
@briansolis Thanks for hosting today! #socialmedia
@ShannonPalmer Gotcha. That makes sense. Thanks! #socialmedia
Q3 Both. Depends on prod/serv. Sometimes like the product and interact with personalities within I like, sometimes vice versa #socialmedia
RT @eddiemart: Right now follower count is what execs want to see go up. Our job to show them engagement numbers more important #socialmedia
@Marc_Meyer The gaming of the system kind of upsets me. I know it shouldn't, but it does. Just human nature/competitiveness #socialmedia
@Marc_Meyer The gaming of the system kind of upsets me. I know it shouldn't, but it does. Just human nature/competitiveness #socialmedia
@ShannonPalmer Define "actionable" followers for me #socialmedia
@jonnytee Yeah, are probably written by people that don't really understand SM. But maybe I should get my follower count up... #socialmedia
RT @jonnytee: A company that doesnt acknowledge a growing personal brand, will likely lose a major asset to the brand, #socialmedia
@Marc_Meyer That happens outside of SM too. Brands still get their pound of flesh, even in those situations #socialmedia
RT @diprofio24: Totally agree, but you cant train brand passion. It comes with time or is already there when person is hired on #socialmedia
@jasonbreed I think you're better off finding them. they come off more authentic if they can just be themselves #socialmedia
That hour just flew by. Thanks @kenburbary for moderating #socialmedia
RT @Marc_Meyer: Im surprised That "monitoring" companies arent chiming in more, shouldnt they be monitoring this conversation? #socialmedia
@KeithBurtis Agree. Maybe good reason to have depts listen too? I think that's where we're going next in the chat. #socialmedia
@KeithBurtis Agree. Maybe good reason to have depts listen too? I think that's where we're going next in the chat. #socialmedia
@KeithBurtis True, but they need to understand the diff needs and how to disseminate info. Also, still need someone to analyze #socialmedia
@KeithBurtis As long as that one person can handle the load and understands how to parse, then I agree #socialmedia
RT @elhoust: diff parts of the org R needed 2 monitor diff topics.1 team: brand, 1 team: cust srvc, 1 tm: new prdct ideas, etc. #socialmedia
RT @rhappe: SM monitoring is a great tool to induce change though. Execs have visceral reactions to people talking in public #socialmedia
RT @KeithBurtis: monitoring is the most important pasrt, tie back to business objectives and learn what data is important #socialmedia
@chuckhemann Like @rhappe said, you have limited time/resources. Need to target according to goals/needs #socialmedia
RT @MBerman1: Q1. 1.Competitors 2. Category 3. When/Where 4. Descriptive words 5. Opportunities #socialmedia
RT @MBerman1: Q1. 1.Competitors 2. Category 3. When/Where 4. Descriptive words 5. Opportunities #socialmedia
RT @kenburbary: Social Media Monitoring and Consumer Insights - chat in 5 minutes at noon eastern #socialmedia
RT @billfromsc: @kenburbary Connecting two of your points - highly reg. industries develop a "culture of compliance" #socialmedia
RT @elhoust: Regulated firms shld look at overall org branding/marketing strategies & build SM practices as an extension. #socialmedia
@bhavishya C'mon. Don't equate a telephone to SM. Billboard has to be justified too, otherwise it gets cut first if $ gets cut #socialmedia
@bhavishya If you can't tie it to either making money or saving money, you're going to have a problem eventually #socialmedia
@Marc_Meyer @chuckhemann I think it always starts from the bottom, but need support from top to be effective #socialmedia
RT @hacool: @Britopian agreed, if we dont ACT based on what we learn then there is no point in listening #socialmedia
RT @thebrandbuilder @ConversationAge Though the ideal candidate has both, Ill hire street smarts over book smarts any day. #socialmedia
RT @Jeffhurt: @CharityHisle Agreed. I say recruit ppl that have gd relationship & communication skills. They can lrn the tools. #socialmedia
RT @carakeithley: I think the most effective folks are those that get big picture strategy & micro-focus of relationships #socialmedia
RT @BethHarte @Marc_Meyer Social media should resemble offline life: relationships/interaction empower those that embrace them. #socialmedia
Money. RT @tamadear: Q1: I say go simple: 1. ask for volunteers 2. ask for recs. 1 gets you the willing, 2 gets you the good. #socialmedia
@Miguelallano but limiting the # of mouthpieces sort of goes against SM principles, don't you think? becomes corp-speak-like #socialmedia
@Marc_Meyer Agreed. Have to be passionate about company and job. Culture really comes into play here #socialmedia
@ConversationAge They are whether you see them that way or not. Every employee "represents" the company. #socialmedia
@jdojc @jonnytee Sometimes those ppl are social but not high performers at their job....don't need another distraction... #socialmedia
@Miguelallano I think it's more like they need to understand why. Also, if you mandate, ppl will still struggle w/o passion #socialmedia
RT @SaintJer: @Marc_Meyer Decrees fall flat without positive action to support and define the desired result. #socialmedia
RT @ConversationAge: get ready for the weekly #socialmedia chat on Uncovering Hidden Assets www.hashtagsocialmedia.com/live #socialmedia
RT @ariherzog: #socialmedia: Whoa! When think of governing body, I don't think of gov. Why you? Think of @pchaney: http://bit.ly/pGcl0
Thanks @shannonpaul for moderating a packed discussion today on #socialmedia
Thanks @shannonpaul for moderating a packed discussion today on #socialmedia
RT @shannonpaul: People can be vicious and wrong especially when validated by a group of people who think similarly. #socialmedia
RT @stevencorush: .As the generation growing up now r completely surrounded by SM, isnt it 2nd nature 2self-monitor EVERYTHING! #socialmedia
I like this idea. RT @jw_social1: @shannonpaul The community should be the governing body. Everyone should be "whistle-blowers" #socialmedia
A governing body "sounds" great, but is it realistic? Sounds like an impossible job. #socialmedia
RT @hacool: Paying outside firm can work well, but org. must train firm on product/brand/culture so they can talk the rt talk #socialmedia
RT @shannonpaul: Objectivity is an unattainable ideal we should aim for, but realize its just not possible. Like perfection. #socialmedia
No one knows you better than you. RT @Marc_Meyer: q2 the challenge is what if they get the message wrong... #socialmedia
@Marc_Meyer How do you ever know, even for "trusted" pubs? Not sure this is one for the FTC, unless they can force disclosure. #socialmedia
RT @shannonpaul: You can have lots of communities of bloggers. Trust me, you dont want to be aligned with some bloggers I know #socialmedia
@shih_wei Why not? They're getting paid(sponsored). Did you ever see Good Night and Good Luck? He earned trust despite pressure #socialmedia
@jw_social1 But are there ones you do trust? Why do you trust them? Because they share your view or how they present facts? #socialmedia
Perhaps you have to build trust first and then think about getting paid? #socialmedia
RT @shih_wei: @Marc_Meyer Customers have known Billy Mays was being paid to pitch at them, and that didnt seem to matter. :) #socialmedia
Journalists have been getting paid for a very long time by newspapers. Do you automatically not trust them? #socialmedia
RT @DavidSpinks: Paid or unpaid, you either trust person or you dont. Sponsorships, aff pgms etc are successful for reason #socialmedia
@wvpmc Agree, but I don't like it. People try to be controversial for the sake of being interesting and falsely earning trust #socialmedia
RT @wvpmc: Customers tend to devalue the opinion if they know there has been an exchange of $ for it, but still include in eval #socialmedia
@sourcepov @SueSpaight Agree they care about authenticity, but you can still get paid and be authentic at same time. Disclosure #socialmedia
I don't think so. RT @Marc_Meyer: Do customers care about who is being paid when theyre being pitched or being talked at? #socialmedia
RT @charlottehrb: Following #socialmedia hosted by @ShannonPaul (sponsored conversations) #socialmedia
RT @charlottehrb: Following #socialmedia hosted by @ShannonPaul (sponsored conversations) #socialmedia
RT @ariherzog: SM is about everything. Everything can be asked and everything can be answered. And #socialmedia is vague. #socialmedia
@ckieff I think whether you test or not depends on the size of the org and amount of resources. How well do you know your ppl? #socialmedia
@ckieff How about ask, then test to determine proper fit? You're right. Wanting to do it is key #socialmedia
RT @DavidSpinks: Not meant to engage with every follower. That would mean youre a full time networker, which is ridiculous. #socialmedia
RT @Marc_Meyer: truthfully none of us scale very well. Lucky if you talk to more than 10% of your total followers/following #socialmedia
@hacool @ericswain You'd need to use listening tools, Pareto your customers in SM; use an internal KB to help w/engaging #socialmedia
@ericswain @hacool Would need everyone to take personality/skills test to determine who could handle what and then divvy up #socialmedia
@hacool Agreed. Maybe you could tweak that idea though to engage in more meaningful way using an aggregator like FF #socialmedia
@hacool @ericswain Per previous comment earlier though, do you really want everybody in your company engaging?.... #socialmedia
Maybe way out there (or maybe exists already), but how about a real-time AI listening tool to help target followers to engage? #socialmedia
RT @ariherzog: Should seriously consider changing the #socialmedia tag to something thats specific to these chats, e.g. #smchat #socialmedia
@kemeny_x I think depends on medium, your mrkt and your obj. but if don't build relations you won't get referrals or repeat biz #socialmedia
Good discussion. Thanks to @chrisbrogan and @marc_meyer. #socialmedia
RT @amysbryant: RT @rebeccawissler: @Marc_Meyer What happens in dating when u try t2 "close the deal too quickly? Same in biz. #socialmedia
If you don't continue to build/nurture the relationship, you've wasted that sale. Costs more to prospect for new customer #socialmedia
@chrisbrogan Either it's a long term interaction online or you have to meet them in person to build real trust. For me at least #socialmedia
RT @chrisbrogan Dont discern between lead gen and realtionship building. Simply do the latter and the former happens naturally #socialmedia
RT @denvan: Agreed. There is no "agenda-free". There is only "agenda-welcome" versus "agenda unwelcome / creepy / pushy etc. #socialmedia
RT @denvan: Agreed. There is no "agenda-free". There is only "agenda-welcome" versus "agenda unwelcome / creepy / pushy etc. #socialmedia
Agreed. RT @sonnygill: Are we fake or do we understand what each of ours underlying goals are? Give n take industry. #socialmedia
@DavidSpinks True. We're all looking to gain something, I guess. Just a matter of how transparent you are that makes the diff #socialmedia
RT @sonnygill: That lies more on the co. than anything. Dont we as consumers typically snuff out dishonest cos? #socialmedia
@DavidSpinks There are always fake people out there, whether it's in SM or in person. You need to learn to see through it #socialmedia
@DavidSpinks There are always fake people out there, whether it's in SM or in person. You need to learn to see through it #socialmedia
@kemeny_x If you don't build a relationship you generally don't have a sale #socialmedia
RT @bethggwaz: Building a relationship is social, generating leads is when the interest is made known & social changes to biz #socialmedia
@bethharte I think you have to apply the 80/20 rule, otherwise you'd work 20 hrs a day to reach your targets and still no guar #socialmedia
RT @gilliatt: Just avoid the trap of creating a new type of contact center staffed w/ powerless employees in dead-end jobs. #socialmedia
