@tamadear Thanks for the lovely lunch hour. I learned a lot #sm115
@tamadear For me it is a corporate culture thing. Your organization has to be focused on finding excellence first. #sm115
Does the old adage, no such thing as bad publicity still exist in Social. Or is Remarkably bad, impossible to overcome? #sm115
@tamadear To paraphrase Justice Stewart "I know amazing when I see it" #sm115
Does the old adage, no such thing as bad publicity still exist in Social. Or is Remarkably bad, impossible to overcome? #sm115
@tamadear To paraphrase Justice Stewart "I know amazing when I see it" #sm115
I go back to 'do something remarkable.' If a brand is amazing, then it will spur conversation and only a little nudge is needed #sm115
Agreed RT @tamadear: Id suggest that the brand was *always* in the hands of the customer. Social forced cos to be aware of that. #sm115
In some idealized world Social would mean every brand is more transparent and authentic, but so far, I don't see enough of that #sm115
True RT @megfowler: A3: Brand was always in the hearts/minds of customers but now they can layer their take onto your communications. #sm115
RT @megfowler: A3: I think it makes some things easier (storytelling) and some things tougher (many more voices telling the story.) #sm115
A3: Social flattened everything, put the brand in the hands of the consumer, and made active listening job #1 #sm115
@EliIngraham @tamadear Different audiences and channels require different mixes of brand message and engagement #sm115
sued = used for the typo-challenged #sm115
I've sued Hootsuite, but does anyone have any experience with CoTweet? #sm115
I've sued Hootsuite, but does anyone have any experience with CoTweet? #sm115
Multiple people managing one brand requires checks and balances to ensure consistency and non-duplication of content #sm115
RT @tamadear Q2: Can you use the same team to manage multiple brands? #sm115
I agree with @megfowler for the most part, however, I've found that being a brand enthusiast in one area, gives me skills in others #sm115
@tamadear Yeah. That's where being a good consultant comes in #sm115
@tamadear Yeah. That's where being a good consultant comes in #sm115
Agree with @markkrupinski Test, apply lessons, test, tweak, test, etc #sm115
I actually avoid interjecting my own take on things when posting as a brand. Instead I rely on Brand Guidelines. #sm115
@megfowler Exactly. Sometimes I feel like I have multiple personality disorder, even when all the personalities are my own. #sm115
@TomMartin I knew those 5th grade acting classes Mom paid for would come in handy. #sm115
@megfowler Exactly. Sometimes I feel like I have multiple personality disorder, even when all the personalities are my own. #sm115
To keep 'voice' consistent, I use an editorial calendar, plus regular reviews of effectiveness. Plus I never cold-post, read 1st. #sm115
Right now I'm using different clients for different accounts. No danger of cross-tweeting #sm115
Right now I'm using different clients for different accounts. No danger of cross-tweeting #sm115
What he said RT @markkrupinski: A1: biggest challenge is ensuring proper "voice" for each account consistently & effectively #sm115
Practically, biggest challenge is making sure I'm logged into the right account. :) #sm115
Practically, biggest challenge is making sure I'm logged into the right account. :) #sm115
Combo. RT @tamadear: @JohnFrost Personal or professional, John, or a combo? #sm115
*raises virtual hand* #sm115
Join me in 1hr on Hashtag Social Media #SM115 to discuss managing multiple brands. It's a circus act, dangerous, but best when choreographed
@MediasRes The nature of social media helps them lead others in, if you have something about your product that's worth sharing #sm114
A: I'd measure the number of people I can get into their conversion funnel. #sm114
I've been wondering if Facebook could provide open and reliable stats even if they wanted to. What do you think? #sm114
@JasonFalls But if my goal is increased engagement, I need to know why it happened (or not) or I'm doomed to repeat my mistakes. #sm114
+1 RT @JasonFalls: My take? You have KPI & performance indicators. Correlative & not-so. But you don't know what is w/o looking. #sm114
A5; We may only pass on a few KPI to the executive team, but you have to be ready with answers for how those were achieved. #sm114
+1 RT @JasonFalls: My take? You have KPI & performance indicators. Correlative & not-so. But you don't know what is w/o looking. #sm114
A5; We may only pass on a few KPI to the executive team, but you have to be ready with answers for how those were achieved. #sm114
Bingo RT @mikesgene: If you start a SM initiative with specific outcome (i.e. sales, readers, etc) then that is an important metric #sm114
Same disintermediation that disrupted music and newspapers makes hard numbers impossible to find online. Does that mean we give up? #sm114
Same disintermediation that disrupted music and newspapers makes hard numbers impossible to find online. Does that mean we give up? #sm114
@ken_rosen @jgombita Usually when Google acquires a company, it means it was worried about them eating Google's lunch. #sm114
@ken_rosen @jgombita Usually when Google acquires a company, it means it was worried about them eating Google's lunch. #sm114
@ken_rosen @jgombita Usually when Google acquires a company, it means it was worried about them eating Google's lunch. #sm114
For every one negative post on a Facebook wall how do you know if that's an outlier or one of many who aren't willing to comment? #sm114
A4: Also, what @TomMartin said re: " Face to face discussion "
#sm114
A4: Anonymous surveys. Smartly constructed and rigorously applied. #sm114
A4: Also, what @TomMartin said re: " Face to face discussion "
#sm114
Which is the real problem, we don't know if Facebook Insights (or Edgerank) is consistent. #sm114
A4: Anonymous surveys. Smartly constructed and rigorously applied. #sm114
Statistical fact? If all things remain consistent, changes in numbers can be tracked as trends, even if numbers aren't verified. #sm114
Which is the real problem, we don't know if Facebook Insights (or Edgerank) is consistent. #sm114
Statistical fact? If all things remain consistent, changes in numbers can be tracked as trends, even if numbers aren't verified. #sm114
RT @JasonFalls: @JohnFrost Own your hub! Love it. #sm114
F-Commerce, if it applies to you, will start to show exactly how useful Facebook is to brands. #sm114
RT @JasonFalls: @JohnFrost Own your hub! Love it. #sm114
Good reason to use Twitter as barometer - Most companies filter negative posts on Facebook so data is questionable. h/t @jasonfalls #sm114
F-Commerce, if it applies to you, will start to show exactly how useful Facebook is to brands. #sm114
Good reason to use Twitter as barometer - Most companies filter negative posts on Facebook so data is questionable. h/t @jasonfalls #sm114
On reflection, Impressionist painters synthesized data they absorbed from nature and created something new. Sort of like SM Metrics #sm114
Thinking of changing my title to 'Impressionist' or 'The Great Eyeball Hunter' #sm114
On reflection, Impressionist painters synthesized data they absorbed from nature and created something new. Sort of like SM Metrics #sm114
Thinking of changing my title to 'Impressionist' or 'The Great Eyeball Hunter' #sm114
We're so early in the SM metrics game here; throw a wide net to capture more data and identify trends you might otherwise miss. #sm114
A2: Right now we're using a witches brew of automation, manual (because BM requires human insight), and spreadsheet madness. #sm114
I'm actually moving toward recommending that brands keep as much of their newstream on their website as possible. But integrate... #sm114
A2: Right now we're using a witches brew of automation, manual (because BM requires human insight), and spreadsheet madness. #sm114
I'm actually moving toward recommending that brands keep as much of their newstream on their website as possible. But integrate... #sm114
.@drewhslater While its important to keep Facebook integrated, don't neglect other platforms at least as a listening post. #sm114
.@drewhslater While its important to keep Facebook integrated, don't neglect other platforms at least as a listening post. #sm114
I'm happy to get play for my memes on both Twitter and Facebook. #sm114
I'm happy to get play for my memes on both Twitter and Facebook. #sm114
Whenever people pull out that 8% stat about Twitter, I think of all the people who also send their tweets to Facebook and smile. #sm114
A1: Everything from Facebook Insights to Edgerank is a bit of a black box. But new iframes do provide some useful stats. #sm114
Hungry for Social Media Metrics Madness? Come join SM Hashtag discussion going on right now #sm114
RT @marc_meyer: @JasonFalls & I brewed todays #socialmedia tweetchat topic from a mustread post from @webby2001 http://bit.ly/kb5gim #sm114
Sounds Good! RT @jasonbreed: the 1& only @JasonFalls hosting 2days chat on topic of #socialmedia measurement at noon ET follow #sm114
Sounds Good! RT @jasonbreed: the 1& only @JasonFalls hosting 2days chat on topic of #socialmedia measurement at noon ET follow #sm114
RT @marc_meyer: @JasonFalls & I brewed todays #socialmedia tweetchat topic from a mustread post from @webby2001 http://bit.ly/kb5gim #sm114
Thankfully there's no 'plausible deniability' defense for fair use when it comes to copyright. #sm110
Ditto! RT @Marc_Meyer: As usual, a mad shout out to @RedheadWriting for hosting todays #socialmedia tweetchat. #sm110
Ditto! RT @Marc_Meyer: As usual, a mad shout out to @RedheadWriting for hosting todays #socialmedia tweetchat. #sm110
I thought today was a great chat. I think blogs get short shrift when it comes to social media. And many underestimate their value. #sm110
I thought today was a great chat. I think blogs get short shrift when it comes to social media. And many underestimate their value. #sm110
I thought today was a great chat. I think blogs get short shrift when it comes to social media. And many underestimate their value. #sm110
A3: I'm a firm believer in the link economy. I always credit and link where possible. I hope others treat my content the same. #sm110
@RedheadWriting kottke.org, russellbeattie.com #sm110
@megfowler @RedheadWriting I think it's the easy access to stream-of-thought that online provides. Hard to get that in print. #sm110
@megfowler Agree! Doesn't even have to be reverse chronological, though it helps #sm110
@megfowler Agree! Doesn't even have to be reverse chronological, though it helps #sm110
Bingo RT @Marc_Meyer: @JohnFrost like now... #sm110
So you're saying that Seth Godin is wrong? He publishes a blog with no comments? Yet there is plenty of conversation about his blog. #sm110
@YourLifeInGear You're missing out on some outstanding content and thought leadership then. #sm110
There is a cost benefit analysis you make as a blogger. At some point the traffic is so high the cost to moderate becomes too much. #sm110
I would trade author engagement with community for comments any day. Take @jkottke No comments, yet he's very engaged. #sm110
A2: It can be a blog, sure. But may loose efficacy, community, etc. Conversation is likely happening elsewhere anyway. #sm110
So you're saying that Seth Godin is wrong? He publishes a blog with no comments? Yet there is plenty of conversation about his blog. #sm110
@YourLifeInGear You're missing out on some outstanding content and thought leadership then. #sm110
Bingo RT @Marc_Meyer: @JohnFrost like now... #sm110
There is a cost benefit analysis you make as a blogger. At some point the traffic is so high the cost to moderate becomes too much. #sm110
A2: It can be a blog, sure. But may loose efficacy, community, etc. Conversation is likely happening elsewhere anyway. #sm110
So you're saying that Seth Godin is wrong? He publishes a blog with no comments? Yet there is plenty of conversation about his blog. #sm110
Bingo RT @Marc_Meyer: @JohnFrost like now... #sm110
@YourLifeInGear You're missing out on some outstanding content and thought leadership then. #sm110
There is a cost benefit analysis you make as a blogger. At some point the traffic is so high the cost to moderate becomes too much. #sm110
A2: It can be a blog, sure. But may loose efficacy, community, etc. Conversation is likely happening elsewhere anyway. #sm110
So you're saying that Seth Godin is wrong? He publishes a blog with no comments? Yet there is plenty of conversation about his blog. #sm110
Bingo RT @Marc_Meyer: @JohnFrost like now... #sm110
@YourLifeInGear You're missing out on some outstanding content and thought leadership then. #sm110
A2: It can be a blog, sure. But may loose efficacy, community, etc. Conversation is likely happening elsewhere anyway. #sm110
So you're saying that Seth Godin is wrong? He publishes a blog with no comments? Yet there is plenty of conversation about his blog. #sm110
Bingo RT @Marc_Meyer: @JohnFrost like now... #sm110
A2: It can be a blog, sure. But may loose efficacy, community, etc. Conversation is likely happening elsewhere anyway. #sm110
A2: It can be a blog, sure. But may loose efficacy, community, etc. Conversation is likely happening elsewhere anyway. #sm110
@brycekatz Lots of people would disagree with you and believe that radical transparency is only safeguard to democracy #sm110
A2: It can be a blog, sure. But may loose efficacy, community, etc. Conversation is likely happening elsewhere anyway. #sm110
@brycekatz Lots of people would disagree with you and believe that radical transparency is only safeguard to democracy #sm110
RT @RedheadWriting: Heres an excellent link for bookmarking re: libel/defamation/public persons http://ow.ly/4Rmcl #sm110
@brycekatz Lots of people would disagree with you and believe that radical transparency is only safeguard to democracy #sm110
RT @RedheadWriting: Heres an excellent link for bookmarking re: libel/defamation/public persons http://ow.ly/4Rmcl #sm110
@RedheadWriting Libel was drummed into my head in college - to defame by publishing #sm110
@dariasteigman @RedheadWriting Of course, even Perez has admitted that he doesn't do most of the posting under his name. Responsible? #sm110
@RedheadWriting Libel was drummed into my head in college - to defame by publishing #sm110
@BarryBirkett Yes, which was my point. You have to be interesting to attract the audience that is interested in your topic #sm110
@RedheadWriting You didn't specify mainstream content. If that's what we're talking about then I have a different response. #sm110
@andrewmueller That's a long standing debate. How do you know someone is being a journalist? #sm110
@RedheadWriting You mentioned disruptive influences, however. So I'm naturally drawn to the extremes. #sm110
@RedheadWriting @brycekatz I'm thinking of something like Wikileaks... it may be ethical, but they're pursuing criminal charges. #sm110
I tend to be pretty absolute. If you're 'journaling' (observing and publishing your observations) then you're a Journalist. #sm110
@RedheadWriting Libel was drummed into my head in college - to defame by publishing #sm110
@dariasteigman @RedheadWriting Of course, even Perez has admitted that he doesn't do most of the posting under his name. Responsible? #sm110
I tend to be pretty absolute. If you're 'journaling' (observing and publishing your observations) then you're a Journalist. #sm110
@dariasteigman @RedheadWriting Of course, even Perez has admitted that he doesn't do most of the posting under his name. Responsible? #sm110
@RedheadWriting If I'm a whistle blower, for one. (@yourlifeingear) #sm110
@RedheadWriting You didn't specify mainstream content. If that's what we're talking about then I have a different response. #sm110
@BarryBirkett Yes, which was my point. You have to be interesting to attract the audience that is interested in your topic #sm110
@RedheadWriting You mentioned disruptive influences, however. So I'm naturally drawn to the extremes. #sm110
@RedheadWriting @brycekatz I'm thinking of something like Wikileaks... it may be ethical, but they're pursuing criminal charges. #sm110
@andrewmueller That's a long standing debate. How do you know someone is being a journalist? #sm110
I tend to be pretty absolute. If you're 'journaling' (observing and publishing your observations) then you're a Journalist. #sm110
@RedheadWriting You mentioned disruptive influences, however. So I'm naturally drawn to the extremes. #sm110
@andrewmueller That's a long standing debate. How do you know someone is being a journalist? #sm110
@RedheadWriting @brycekatz I'm thinking of something like Wikileaks... it may be ethical, but they're pursuing criminal charges. #sm110
I tend to be pretty absolute. If you're 'journaling' (observing and publishing your observations) then you're a Journalist. #sm110
RT @RedheadWriting: Q1: What responsibilities do digital publishers (bloggers, news outlets, etc) have towards their audience? #sm110
@BarryBirkett Yes, which was my point. You have to be interesting to attract the audience that is interested in your topic #sm110
@RedheadWriting If I'm a whistle blower, for one. (@yourlifeingear) #sm110
@RedheadWriting You didn't specify mainstream content. If that's what we're talking about then I have a different response. #sm110
@RedheadWriting You mentioned disruptive influences, however. So I'm naturally drawn to the extremes. #sm110
@andrewmueller That's a long standing debate. How do you know someone is being a journalist? #sm110
@RedheadWriting If I'm a whistle blower, for one. (@yourlifeingear) #sm110
@RedheadWriting You didn't specify mainstream content. If that's what we're talking about then I have a different response. #sm110
@BarryBirkett Yes, which was my point. You have to be interesting to attract the audience that is interested in your topic #sm110
@RedheadWriting You mentioned disruptive influences, however. So I'm naturally drawn to the extremes. #sm110
@RedheadWriting If I'm a whistle blower, for one. (@yourlifeingear) #sm110
RT @RedheadWriting: Q1: What responsibilities do digital publishers (bloggers, news outlets, etc) have towards their audience? #sm110
@BarryBirkett Yes, which was my point. You have to be interesting to attract the audience that is interested in your topic #sm110
@RedheadWriting You didn't specify mainstream content. If that's what we're talking about then I have a different response. #sm110
RT @RedheadWriting: Q1: What responsibilities do digital publishers (bloggers, news outlets, etc) have towards their audience? #sm110
@RedheadWriting I agree that respect of copyright and ethics are nice to haves, but I can think of exceptions. #sm110
@RedheadWriting If I'm a whistle blower, for one. (@yourlifeingear) #sm110
@BarryBirkett Yes, which was my point. You have to be interesting to attract the audience that is interested in your topic #sm110
@RedheadWriting I agree that respect of copyright and ethics are nice to haves, but I can think of exceptions. #sm110
RT @RedheadWriting: Q1: What responsibilities do digital publishers (bloggers, news outlets, etc) have towards their audience? #sm110
@RedheadWriting If I'm a whistle blower, for one. (@yourlifeingear) #sm110
@RedheadWriting I agree that respect of copyright and ethics are nice to haves, but I can think of exceptions. #sm110
RT @RedheadWriting: Q1: What responsibilities do digital publishers (bloggers, news outlets, etc) have towards their audience? #sm110
@RedheadWriting I agree that respect of copyright and ethics are nice to haves, but I can think of exceptions. #sm110
@RedheadWriting I think you need to be more specific, blogging covers huge swaths of territory -eg, anonymous bloggers, politics, etc #sm110
@RedheadWriting I think you need to be more specific, blogging covers huge swaths of territory -eg, anonymous bloggers, politics, etc #sm110
Being credible, authentic, etc can be useful, but not a requirement for every blogger. #sm110
A1: Aside from FCC disclaimers? the only responsibility is to be interesting. #sm110
@megfowler Thanks for the great chat and stewardship of the conversation. #sm109
RT @StacyJJBuchanan: Biggest lesson learned? DO NOT let someone who is not passionate about social media, manage your SM feeds. #sm109
RT @megfowler: My one piece of advice is to Listen first. Then engage after you have a good lay of the land. #sm109
Trust and authenticity is hard to fake. Social Media #custserv is one of the few reliable ways you can build both online #sm109
What lessons have you learned from Social Media #custserv? #sm109
Does anyone use/monitor GetSatisfaction.com? #sm109
Okay... maybe not so simple, but that's the general goal. Customer Service takes care of itself at that point. #sm109
Okay... maybe not so simple, but that's the general goal. Customer Service takes care of itself at that point. #sm109
A3: Simple - everyone at the company must be focused on providing an excellent product and superior customer experience. #sm109
RT @samraatkakkar: not necessary to check the influencer score, customer has an issue and should be resolved #sm109
Do you check Klout or the # of twitter followers before you reply to an online social media complaint? #sm109
You must have Terms and Conditions set up pages you moderate/own. That way if you delete, then you can point to the violation. #sm109
You must have Terms and Conditions set up pages you moderate/own. That way if you delete, then you can point to the violation. #sm109
@danperezfilms The trick is you never know what tipping point will be. So if you can negate a negative comment via #custserv why not? #sm109
@megfowler I do #custserv as part of community management. But it's not my primary role. #sm109
@StacyJJBuchanan Agreed. Social Media is an all in thing. If you have a twitter account, you'd better be monitoring it. #sm109
@megfowler I do #custserv as part of community management. But it's not my primary role. #sm109
RT @Marc_Meyer: @megfowler Q2 Thats a helluva question.... #sm109
@StacyJJBuchanan Agreed. Social Media is an all in thing. If you have a twitter account, you'd better be monitoring it. #sm109
A2: the customer is always right about one thing - they perceive they're having a problem the company can resolved. #sm109
RT @Marc_Meyer: @megfowler Q2 Thats a helluva question.... #sm109
@danperezfilms It does depend on situation. Often, the reason they're piping up in SM channels is due to bad #custserv experience #sm109
@danperezfilms It does depend on situation. Often, the reason they're piping up in SM channels is due to bad #custserv experience #sm109
In many cases the pushback from Customer Service team comes down to just one person who is territorial/overworked. Gotta reach them. #sm109
In many cases the pushback from Customer Service team comes down to just one person who is territorial/overworked. Gotta reach them. #sm109
@ken_rosen Agreed. Those other metrics you dig up doing brand monitoring can generate some real customer service wins. #sm109
Big block lies in moving Social Media generated issues into regular customer service stream. CS team places lower priority on SM #sm109
@NealWiser That's very absolutist and discounts the value of getting customers into the conversion funnel. But we've had this talk. #sm109
A1: We haven't downgraded our metrics at all, in fact, we measure more frequently to catch social media inspired shifts #sm109
@NealWiser That's very absolutist and discounts the value of getting customers into the conversion funnel. But we've had this talk. #sm109
A1: We haven't downgraded our metrics at all, in fact, we measure more frequently to catch social media inspired shifts #sm109
@megfowler Can you give an example of or define "customer satisfaction score" ... something like Net Promoter Score? #sm109
@megfowler Can you give an example of or define "customer satisfaction score" ... something like Net Promoter Score? #sm109
@markkrupinski @Marc_Meyer @jasonbreed Very good chat today... especially for a last minute topic #sm108
@markkrupinski @Marc_Meyer @jasonbreed Very good chat today... especially for a last minute topic #sm108
damn you auto-correct #sm108
should be goggles... ack
#sm108
Quick poll: most of this technology exists today. But only if you wear Googles Will you ever use Googles to access your data? #sm108
damn you auto-correct #sm108
should be goggles... ack
#sm108
Quick poll: most of this technology exists today. But only if you wear Googles Will you ever use Googles to access your data? #sm108
Chocolate chips? :-) RT @spofcher: RT YES!! That day will come!! @neicolec: @Marc_Meyer A3b: Chips in our head. #sm108
Go to youtube and search for hyper augmented-reality for the really visionary stuff #sm108
In the meantime, I'd just be happy with a set of devices that knows who I am and which device I'm using the serves up what I need. #sm108
Chocolate chips? :-) RT @spofcher: RT YES!! That day will come!! @neicolec: @Marc_Meyer A3b: Chips in our head. #sm108
A3b: speculating here: once bandwidth and technology is available we'll carry our computer everywhere and view using contacts. #sm108
In the meantime, I'd just be happy with a set of devices that knows who I am and which device I'm using the serves up what I need. #sm108
A3b: speculating here: once bandwidth and technology is available we'll carry our computer everywhere and view using contacts. #sm108
The saying "fish where the fish are" is no longer enough, you also have to fish when the fish are biting. #sm108
Which makes me thing about the 'Meme' http://wikipedia.org/wiki/Meme . Ideas fight for survival too #sm108
Visionary! RT @markkrupinski: the future of content will be on demand, survival of the fittest & crowdsourced for quality #sm108
:) RT @jasonbreed: @Marc_Meyer are you allowed to actually do a Q3a in here? :-) #sm108
@HPC_Ink Yes, all companies curate on some level. You have to cull ideas and form campaigns, but they don't all curate public content #sm108
:) RT @jasonbreed: @Marc_Meyer are you allowed to actually do a Q3a in here? :-) #sm108
To be honest, unless you're a mega-brand, you're probably more concerned with creating content than curating it. #sm108
@Marc_Meyer Scary. But probably all too real for many companies these days. The interns/bosses cousin is making the brand #sm108
@Marc_Meyer Scary. But probably all too real for many companies these days. The interns/bosses cousin is making the brand #sm108
@NealWiser You're talking hard ROI, I'm talking soft metrics. Apples and oranges buddy. #sm108
@dariasteigman @Marc_Meyer I don't know. I think that the ability to curate and analyze might require some innate talent #sm108
@dariasteigman @Marc_Meyer I don't know. I think that the ability to curate and analyze might require some innate talent #sm108
@Marc_Meyer Depends on the volume of content to be curated. For most co's, probably just a required talent/skill. #sm108
You read my mind RT @KyBedard: Yes, thats biggy. Its figuring up front how you’re going to measure #sm108
@NealWiser Obviously you set up goals and measurements at the beginning so everyone is measuring the same thing #sm108
You read my mind RT @KyBedard: Yes, thats biggy. Its figuring up front how you’re going to measure #sm108
@NealWiser Obviously you set up goals and measurements at the beginning so everyone is measuring the same thing #sm108
For instance, generate x number of fan posts this month and x retweets. Not hard ROI, but on the path there. #sm108
Content creation/curation can be a soft metric. #sm108
For instance, generate x number of fan posts this month and x retweets. Not hard ROI, but on the path there. #sm108
Content creation/curation can be a soft metric. #sm108
I think a good content curator gets prospects into the funnel, I don't think they are the funnel #sm108
I think a good content curator gets prospects into the funnel, I don't think they are the funnel #sm108
A2: you can curate content all you want. But if you're assembling dog food and your customers want lobster, you're SOL #sm108
A2: you can curate content all you want. But if you're assembling dog food and your customers want lobster, you're SOL #sm108
@parissab Agreed. Anthropologists are awesome. :) #sm108
Curate implies a professional standard of care while nurture is more of a directed goal. #sm108
A large brand could hire a Cultural Anthropologist (Grant McCracken Chief Culture Officer anyone) to curate the best content. #sm108
Watched a great presentation by Coke's CMO. She counts the impressions of each consumer remix toward her brand's total. #sm108
@markkrupinski That is the basic process, but is it enough? Don't you have to nurture the evangelists?
#sm108
A1: music metaphor: large brands could provide the components of great content and let consumers mix and remix the final product. #sm108
The number one business on twitter (that isn't news media) is the NFL at #85. Most top users are celebrities. What does that say? #sm107
The number one business on twitter (that isn't news media) is the NFL at #85. Most top users are celebrities. What does that say? #sm107
A3: If you have to fish where the fish are, sometimes it pays to have a guide.... and a boat. #sm107
A3: If you have to fish where the fish are, sometimes it pays to have a guide.... and a boat. #sm107
@AnnaLucyT You can't quote that part without the smiley. :) #sm107
Interesting and relevant content is so yesterday. :) People just want their HDTVs and Jelly Donuts #sm107
A3: Ask them #sm107
Interesting and relevant content is so yesterday. :) People just want their HDTVs and Jelly Donuts #sm107
A3: Ask them #sm107
@AnthonyOFlynn It requires education and awareness, and some strong arm tactics. Bribes never hurt either. #sm107
Twitter is the ultimate echobox. You can hear your words repeated time and again, but it doesn't matter if no one is listening. #sm107
.@paulgailey: @jgombita @jaybaer Our first @davewiner mention. Ding. Ding. Ding... we have a winner #sm107
RT @neicolec: A2: ? is backwards. 1. biz goals 2. social goals 3. audience analysis. 4. strategy. Then ask if Twitter has a role. #sm107
RT @neicolec: A2: ? is backwards. 1. biz goals 2. social goals 3. audience analysis. 4. strategy. Then ask if Twitter has a role. #sm107
A2: Companies that fail to listen first should avoid Twitter all-together. They'll miss the point #sm107
I wish Twitter was more of a standard than a platform. I think its adoption would be wider if it was more open. #sm107
I wish Twitter was more of a standard than a platform. I think its adoption would be wider if it was more open. #sm107
Twitter is part of a web of communication, I think the 8% counted by that study way under estimates its reach #sm107
Twitter is part of a web of communication, I think the 8% counted by that study way under estimates its reach #sm107
@jaybaer Can you link to the source for you 8% of American's stat?
#sm107
@jaybaer So sue me for rounding up. :) #sm107
I'm curious as to what percentage of those accessing the internet (PC, mobile, etc) regularly use Twitter each day. #sm107
A1: I look at it like the 90-10-1 rule. 1% do most of the talking, 10% chime in from time to time, 90% lurk. #sm107
@johncass Thanks for the chat. Went by in a blink. Sign of a great topic. #sm106
@johncass Thanks for the chat. Went by in a blink. Sign of a great topic. #sm106
@ajmunn Thanks. It's all about storytelling #sm106
@johncass The first websites were just curated content. It's always been a large part, just how it's accessed and shared has changed. #sm106
@ajmunn TANSTAAFL is right. Brands bring content creation to the table and users decide what to eat and what to share. #sm106
@ajmunn TANSTAAFL is right. Brands bring content creation to the table and users decide what to eat and what to share. #sm106
The user ultimately defines what type of curation is more valuable. Panda was only an adjustment to reflect current value judgements #sm106
paraphrasing @Marc_Meyer: Content may be Caesar, but it can be Brutus too. Et tu Brute? #sm106
The user ultimately defines what type of curation is more valuable. Panda was only an adjustment to reflect current value judgements #sm106
paraphrasing @Marc_Meyer: Content may be Caesar, but it can be Brutus too. Et tu Brute? #sm106
I'm hoping to solve the Facebook problem. How long are brands and communities going to allow Facebook to own our social graphs? #sm106
I'm hoping to solve the Facebook problem. How long are brands and communities going to allow Facebook to own our social graphs? #sm106
After SEO best practices for website design, I still recommend a regularly updated and linked-to blog for natural rankings. #sm106
@ajmunn TANSTAAFL is right. Brands bring content creation to the table and users decide what to eat and what to share. #sm106
The user ultimately defines what type of curation is more valuable. Panda was only an adjustment to reflect current value judgements #sm106
paraphrasing @Marc_Meyer: Content may be Caesar, but it can be Brutus too. Et tu Brute? #sm106
I'm hoping to solve the Facebook problem. How long are brands and communities going to allow Facebook to own our social graphs? #sm106
After SEO best practices for website design, I still recommend a regularly updated and linked-to blog for natural rankings. #sm106
I'm hoping to solve the Facebook problem. How long are brands and communities going to allow Facebook to own our social graphs? #sm106
The user ultimately defines what type of curation is more valuable. Panda was only an adjustment to reflect current value judgements #sm106
paraphrasing @Marc_Meyer: Content may be Caesar, but it can be Brutus too. Et tu Brute? #sm106
@ajmunn TANSTAAFL is right. Brands bring content creation to the table and users decide what to eat and what to share. #sm106
Anybody out there lurking looking for a job in Social Media? What did you learn? #sm105
Webinars, conferences, books, my grandson's who plays with twitter,... #ThingsThatAreNotSufficient #sm105
@megfowler In theory you have already hired good strong candidates, so promote from within. But take advantage of strategists too #sm105
RT @markkrupinski: "be human" is social media slang for "lose the corporate suit" & talk to me like a person, not nec. a customer #sm105
What it means to be human will become less important once we have a lot of AI's that can pass the Turing test. #sm105
How to be successful as a business person you learn by doing and by having great mentors in your early career. #sm105
No one needed to teach me how to tweet, update a status, post to USENET, or send an email (okay maybe that first email) #sm105
What I learned in College that has been most useful is: online publishing, communication law/behavior, and community building. #sm105
What skills and strategies should be taught in schools to graduate candidates who are likely to be good Social Media users #sm105
You never know who might be listening today or 10 years from today via archives @megfowler @bianalog #sm105
You never know who might be listening today or 10 years from today via archives @megfowler @bianalog #sm105
The real question is are your students ready to learn. Some of those I've tried to show Social Media just don't get it. #sm105
A2: I think it helps to already have an understanding of customer service, community, etc. But that can be taught as well. #sm105
@megfowler True. I've joined more RL groups after first meeting PPL online. #sm105
@megfowler True. I've joined more RL groups after first meeting PPL online. #sm105
@megfowler I do a little bit of all that. Contracting, Work for others, own biz, hobbies. #sm105
If you work in social media join us today at Noon EST to talk about education, training, and qualifications. Meet at Hashtag #sm105
I don't think that the group sales marketplace has matured yet. I see more of a stock exchange feel in the future #sm104
I don't think that the group sales marketplace has matured yet. I see more of a stock exchange feel in the future #sm104
A4: I'm surprised more newspapers haven't leveraged the Group Sales model. Seems like a natural replacement for their ad sales #sm104
A4: I'm surprised more newspapers haven't leveraged the Group Sales model. Seems like a natural replacement for their ad sales #sm104
RT @ambercleveland: overall strategy/planning is most impt. Envision how all pieces fit and enhance the other. Most beneficial to org #sm104
I think Experience and Branding are the same thing. How the customer views your brand is based on their experience with it #sm104
A3: Balance. Listening and Tracking results. (on preview what @RomyPR said) #sm104
RT @AppleBoxStudios: I can measure shit till the cows come home, but at some point I gotta do something with it-an action is required #sm104
RT @AppleBoxStudios: I can measure shit till the cows come home, but at some point I gotta do something with it-an action is required #sm104
Social Media can be used to advance people down the conversion funnel too. Adding 1K to your mail list has value #sm104
Social Media can be used to advance people down the conversion funnel too. Adding 1K to your mail list has value #sm104
I like @markkrupinski's Net Promoter Score presentation for measuring Social Media ROI, but count conversions if you can get them. #sm104
I like @markkrupinski's Net Promoter Score presentation for measuring Social Media ROI, but count conversions if you can get them. #sm104
@Annush1 I think you have to decide if Group Sales is right for your business based on the numbers and a smidge of hope for more. #sm104
@Annush1 I think you have to decide if Group Sales is right for your business based on the numbers and a smidge of hope for more. #sm104
@alexdc So how do we tell when the payoff is there? Or do we just say you have to be in the pool in order to get wet. #sm104
These tools make it easier to find your brand fans and manage the community that exists, thus building long term financial stability. #sm104
These tools make it easier to find your brand fans and manage the community that exists, thus building long term financial stability. #sm104
A2: It requires companies to keep an active listening post. People will talk about your B&M where they hang out. #sm104
A2: It requires companies to keep an active listening post. People will talk about your B&M where they hang out. #sm104
@loismarketing I was attempting to be a big guarded in my assertion. But I do see the end result eliminating the function of PR #sm100
A3 I think there is a better model where a 3rd party digital agency can carve out a bit of business from both PR and Advtg. #sm100
A3 I think there is a better model where a 3rd party digital agency can carve out a bit of business from both PR and Advtg. #sm100
I'm remembering the Social Media Press Release of a few years ago and all the PR firms that refused to accept it. Has that changed? #sm100
I'm remembering the Social Media Press Release of a few years ago and all the PR firms that refused to accept it. Has that changed? #sm100
RT @jeremyvictor: Adv & PR should just DO and BE social - while it does now, social won't exist separately in the future #sm100
RT @jeremyvictor: Adv & PR should just DO and BE social - while it does now, social won't exist separately in the future #sm100
The warm up quote forgets that time = money. The question is how is attention and engagement valued? #sm100
The warm up quote forgets that time = money. The question is how is attention and engagement valued? #sm100
Kudos! @CarriBugbee @mark_meyer Thanks for the great topic. Looking forward to future chats #sm98
Does anyone else find it odd when a brand name adds a comment to a chat? #sm98
@C_Pappas Using Social Media for recruiting is a great example of ROI. Reduces costs significantly #sm98
I've seen a number of HR depts who use Social Media for recruiting and they need to understand it as a job requirement too #sm98
I think SM training would be a good opportunity for multiple departments to come together to show best practices from all POVs #sm98
@C_Pappas Using Social Media for recruiting is a great example of ROI. Reduces costs significantly #sm98
I've seen a number of HR depts who use Social Media for recruiting and they need to understand it as a job requirement too #sm98
Does anyone else find it odd when a brand name adds a comment to a chat? #sm98
Kudos! @CarriBugbee @mark_meyer Thanks for the great topic. Looking forward to future chats #sm98
Kudos! @CarriBugbee @mark_meyer Thanks for the great topic. Looking forward to future chats #sm98
Does anyone else find it odd when a brand name adds a comment to a chat? #sm98
@C_Pappas Using Social Media for recruiting is a great example of ROI. Reduces costs significantly #sm98
I've seen a number of HR depts who use Social Media for recruiting and they need to understand it as a job requirement too #sm98
I think SM training would be a good opportunity for multiple departments to come together to show best practices from all POVs #sm98
Kudos! @CarriBugbee @mark_meyer Thanks for the great topic. Looking forward to future chats #sm98
Does anyone else find it odd when a brand name adds a comment to a chat? #sm98
@C_Pappas Using Social Media for recruiting is a great example of ROI. Reduces costs significantly #sm98
I've seen a number of HR depts who use Social Media for recruiting and they need to understand it as a job requirement too #sm98
I think SM training would be a good opportunity for multiple departments to come together to show best practices from all POVs #sm98
Does anyone else find it odd when a brand name adds a comment to a chat? #sm98
@C_Pappas Using Social Media for recruiting is a great example of ROI. Reduces costs significantly #sm98
Kudos! @CarriBugbee @mark_meyer Thanks for the great topic. Looking forward to future chats #sm98
Kudos! @CarriBugbee @mark_meyer Thanks for the great topic. Looking forward to future chats #sm98
Does anyone else find it odd when a brand name adds a comment to a chat? #sm98
Does anyone else find it odd when a brand name adds a comment to a chat? #sm98
@C_Pappas Using Social Media for recruiting is a great example of ROI. Reduces costs significantly #sm98
@C_Pappas Using Social Media for recruiting is a great example of ROI. Reduces costs significantly #sm98
I've seen a number of HR depts who use Social Media for recruiting and they need to understand it as a job requirement too #sm98
I think SM training would be a good opportunity for multiple departments to come together to show best practices from all POVs #sm98
I think SM training would be a good opportunity for multiple departments to come together to show best practices from all POVs #sm98
Employees will be talking about their work online whether the company sees it or not. So education on proper use is key #sm98
@Marc_Meyer That recent NLRB settlement said that employees have a right to talk about their companies online without fear of reprisal #sm98
re: Q1 I'd say the question is more handling response to social media vs best practices for work and personal use. #sm98
@cariofthevalley I feel off topic. Let's see if we can't schedule ROI for a future #socialmedia chat. #sm98
@cariofthevalley It's more difficult, but you could also show opportunity cost. #sm98
@cariofthevalley There are lots of sites. Try searching delicious or slideshare for social media case studies #sm98
@cariofthevalley I've found that execs respond best to hard numbers. So come in with case studies that involve positive ROI #sm98
@cariofthevalley I've found that execs respond best to hard numbers. So come in with case studies that involve positive ROI #sm98
@C_Pappas Head to the main page at http://socialmediaclub.org/ then scroll to the bottom for a list #sm98
@stepmorgan I think you can start by directing people to their local Social Media Club #sm98
@stepmorgan I think you can start by directing people to their local Social Media Club #sm98
I think the old days of just saying 'don't use the internet/facebook while at work' are done. Today's companies must integrate #sm98 #sm98
I think the old days of just saying 'don't use the internet/facebook while at work' are done. Today's companies must integrate #sm98 #sm98
