@cbensen my first #sm72 chat. Managing online communities. Loved it and all Tweeps involved. Chat archive is here http://bit.ly/979Ejk
@cbensen create access to info they can benefit from and that they can re-use. Example is pharmaceutical companies & patient groups #sm72
RT @TheCR: We think communities can be organic (emerge and self sustain) or be directed/managed - depends on level of passion/interest of topic #sm72
Apologies for all the Tweets - I'm in a social media communities Twitter Chat on #sm72
RT @AmberCadabra: @cbensen That's because we've bastardized the term "community" beyond all recognition. #sm72
@cbensen I think there is brand value in creating communities and then handing them over. Helps if this is stated up front #sm72
@cbensen it takes a large and passionate community to thrive without a manager. Even then leaders emerge to become managers #sm72
@AppleBoxStudios it probably already has 1 i.e. buyers, end users, resellers. Best to see if they are already congregating somewhere #sm72
@AppleBoxStudios it probably already has 1 i.e. buyers, end users, resellers. Best to see if they are already congregating somewhere #sm72
@cbensen of course. Like all mktg campaigns should support a longer term strategy. Many companies forget this with SM though #sm72
Social media activity should have a long term foundation of resource and commitment Campaigns will need their own resource on top #sm72
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@Jezmax01 yeah still doing email marketing plus now #socialmedia #strategy business
@Jezmax01 yeah still doing email marketing plus now #socialmedia #strategy business
