#sm70 Do Klout scores (or other metrics of influence) guarantee conversions, sales, increased awareness, etc.? Empower your own influencers.
@dj_justjay Bingo. Of course, that's the same with any live conference or trade event. Share & learn, but above all, boost image. #sm70
@nateriggs In theory, marketing + PR + HR + R&D + any other number of depts can drive a co's SM efforts, but working in tandem is key. #sm70
#sm70 @jaybaer @themaria One could argue that a company's *existing* customers may not be using SM, but what of *possible* customers?
Out of curiosity, are you taking part in #sm70 to better aid your clients, or to better position yourself as an expert among peers?
Out of curiosity, are you taking part in #sm70 to better aid your clients, or to better position yourself as an expert among peers?
#sm70 @AMBabka "Ooh, shiny" actually CAN work, but only if an org is able to react that flexibly. Few are; then they blame the tools.
#sm70 @AMBabka In many cases SM works best as part of a long-term strategy & cohesive companywide communications plan.
#sm70 @jaybaer Benefit-less engagement via SM may be: driving traffic you can't support, divulging noise instead of info, hurting image, etc
#sm70 Also, when a company invests too many (or too few) resources in SM vs. logical benefits, those are misallocated resources.
#sm70 Also, when a company invests too many (or too few) resources in SM vs. logical benefits, those are misallocated resources.
#sm70 A company should NOT engage with its customers via social media when doing so creates no benefit for either party. Have a reason.
